JP2002222362A - System/method for distributing advertisement, and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To inexpensively provide products or services in catalog sales by calculating the distribution period, distributing number of matters to be distributed in mail-order selling so as to make the effective distributing plan of advertisement. SOLUTION: A customer utilizing the catalog sales accepts the insertion of advertisement to an ordered product to be distributed from a catalog sales company. When the customer orders the product to the catalog sales company, the product to be distributed with advertisement is distributed from the catalog sales company. The catalog sales company requests an advertising rate to an advertiser and can provide the ordered product at a price discounted by amount equivalent to the advertisement rate. Namely, the catalog sales company can obtain the advertisement rate by inserting advertisement to the product to be distributed, thereby the company can provide the product at a price lower than a providing price set normally.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for formulating a plan for a distribution destination of an advertisement attached to a mail-ordered delivery.

[0002]

[Prior Art] Newspapers are delivered to homes, companies, offices, etc. on a daily basis and delivered to subscribers. Focusing on such newspaper delivery as one advertising medium,
This is a newspaper insert flyer. This is because when you try to read a newspaper delivered to you, you will notice the flyer that has been inserted into it, and you can expect the advertising effect of the flyer.

On the other hand, in recent years, mail-order sales in which products are introduced through catalogs, the Internet, televisions, and the like and orders are received have become widespread. In this mail order, the ordered product is delivered as a delivery to the orderer. Therefore,
The delivery will be directly visible to the orderer. But,
Advertising advertisements on the deliveries has rarely been done before. Even if it were, the mailing company's company name and contact information such as telephone number and homepage address were only posted.

[0004]

By the way, advertisers requesting advertisements always have the expectation that the cost-effectiveness will be maximized. It is also necessary to meet the needs of these advertisers. On the other hand, not only mail-order sales but also attempts to predict the next order by accumulating product sales history data and use it as a sales tool have been made in various situations. For example, JP-A-11-21
No. 9481. However, there is no technology for matching the history data of mail-order sales with the maximization of the advertising effect.

[0005] Therefore, the present invention calculates the distribution date, number of distributions, etc. of the delivery items delivered in mail-order sales, and encloses the advertisements in the delivery items. The purpose is to provide technology for formulating distribution plans such as the period and distribution frequency. The present invention has an advertising effect, and as the number of advertisers increases, the revenue from advertising fees increases. Then, it is passed on to the selling price and the price of the product can be lowered. As a result, it can be expected that there is an economic effect that leads to customer profit. Here, claims 1 to 7
An object of the present invention is to provide a system for calculating an effective advertisement distribution plan by calculating a distribution date, the number of distributions, and the like of a delivery delivered by mail order. Claims 8-1
4 is the distribution date of the delivery goods delivered by mail order,
It is an object of the present invention to provide a method for calculating an effective number of advertisements and calculating an effective advertisement distribution plan. Claim 15
An object of the present invention is to provide a program for calculating an effective advertisement distribution plan by calculating a distribution date, the number of distributions, and the like of a delivery delivered by mail order.

[0006]

According to a first aspect of the present invention, an advertisement distribution plan is provided by a request from an advertiser for a delivery to be delivered to a customer who has ordered using mail order. A customer database that stores customer data related to customer attributes, a usage history database that stores usage history data for mail-order sales, and ad application data from advertisers that include advertising conditions. Input application data inputting means for inputting and storing the information, advertisement distribution plan creating means for developing an advertisement distribution plan matching the advertisement application data using the customer database and the use history database, and the advertisement distribution plan And an advertisement distribution plan output means for outputting the advertisement distribution plan.

(Explanation of terms) As the “means for advertising on a delivery”, for example, an advertisement is printed on the packaging of a product to be delivered to a customer, or when a product is delivered in a cardboard box, Examples include enclosing an advertisement flyer in a cardboard box, attaching an advertisement seal, and enclosing or attaching a sample product to a cardboard box for packing. When wrapping a product with wrapping paper, an advertising article may be printed on the wrapping paper. The “advertisement” includes not only a paper medium such as a flyer introducing a product or service, an electronic medium such as a CD-ROM, but also a sample product of an advertisement target product. “Customer data relating to the attributes of the customer” is data for each customer who uses the mail order. For example, the name, address, and business type of the customer are referred to. The “mail-order sales use history data” refers to the usage status of the mail-order sales so far, and specifically, is data on who ordered what product, when, and how much. By accumulating this data, it is possible to obtain statistics on the usage status of the mail order, and to predict future usage status. For example, data has been accumulated that Company S has made 50 orders for copy paper in the past year.
According to this, S company's copy paper order averages 4-5 months per month.
Can be calculated as times. Then, the company S can calculate a prediction of ordering the copy paper once a week.
The “advertising application data” includes data on attributes of the advertiser, such as the advertiser's name, address, location, and business type, in addition to the advertisement posting conditions. “Advertising conditions” are conditions that an advertiser desires when publishing an advertisement. For example, there are required items such as an advertisement insertion budget and an insertion period, an insertion destination, an insertion purpose, and an advertisement preparation means.
Here, "the purpose of advertisement insertion" is what purpose the advertisement is to be used for. Advertisers can narrow down where and when their ads are written by describing the purpose in detail. "Advertising preparation means" refers to how to prepare a depression advertisement on a delivery. For example, whether the advertiser brings in an advertisement prepared in advance or requests creation of advertisement contents also. "Advertisement application data input means" is performed by an advertisement application website or e-mail established by the mail order company. Further, when the advertiser makes an application by telephone or facsimile, the receiving side inputs the received data to the computer system.

(Operation) The customer database stores customer data relating to customer attributes and the like, and the usage history database stores usage history data of mail-order sales for each customer. Advertisement application data including advertisement insertion conditions desired by the advertiser is input and stored in the advertisement application data input means. Then, the advertisement distribution destination plan formulating unit formulates an advertisement distribution destination plan conforming to the advertisement application data using the customer database and the usage history database, and the advertisement distribution destination plan output unit outputs the advertisement distribution destination plan. I do. Here, an advertisement distribution plan can be presented to a customer's delivery that meets the advertiser's advertisement posting conditions.

(Claim 2) The invention according to claim 2 limits the advertisement distribution system according to claim 1;
The advertisement distribution plan formulation means relates to an advertisement distribution system for formulating a plurality of advertisement distribution plans. (Explanation of Terms) The “plurality of advertisement distribution destination plans” are two or more advertisement distribution destination plans that meet the advertisement posting conditions. For example, two types: one with a wider distribution destination and shorter posting period under the same budget, and another with a narrower distribution destination and longer posting period
Kind. There are also three types, one with a higher budget, one with a lower budget, and one in between. (Operation) Since the advertisement distribution destination plan formulation means formulates a plurality of advertisement distribution destination plans, various advertisement distribution destination plans can be provided to the advertiser. For an advertiser, if they like one of the plans, they can choose it.

(Claim 3) The invention according to claim 3 limits the advertisement distribution system according to claim 2;
The present invention relates to a commission advertisement distribution system including a selection data input unit for selecting an advertisement distribution destination plan desired by the advertiser from the plurality of output advertisement distribution destination plans. (Operation) The selection data input means allows the advertiser to select his / her desired advertisement distribution plan from a plurality of advertisement distribution plans.

According to a fourth aspect of the present invention, there is provided the advertisement distribution system according to any one of the first to third aspects, wherein the advertisement distribution plan output by the advertisement distribution plan output means is output. The present invention relates to an advertisement distribution system including an advertisement publication condition re-input unit for re-inputting advertisement publication conditions from an advertiser when there is no advertisement distribution plan desired by the advertiser. (Operation) If there is no advertisement distribution plan desired by the advertiser, the advertisement insertion condition is input again by the advertisement insertion condition re-inputting means. Using the re-entered advertising criteria,
The advertising distribution plan will be formulated again.

(Claim 5) The invention according to claim 5 is a limited advertisement distribution system according to any one of claims 1 to 4, wherein an advertisement distribution plan of a depression advertisement is stored in a delivery. The present invention relates to an advertisement distribution system including an advertisement distribution plan storing means for storing an advertisement distribution plan of the advertiser in an advertisement database. (Operation) The advertisement distribution plan storage means stores the advertisement distribution plan of the advertiser in the advertisement database storing the advertisement distribution plan of the advertisement for the delivery. As a result, when an order is received from a customer, an advertisement is posted on a delivery according to an advertisement distribution plan stored in the advertisement database.

(Claim 6) The invention according to claim 6 is a limitation of the advertisement distribution system according to any one of claims 1 to 5, wherein the customer data includes a permission or rejection regarding the advertisement posting on the delivery. The present invention relates to an advertisement distribution system including price discount calculation means for discounting the price of a delivery to the customer when the permission data includes data and the permission / prohibition data is a permission to advertise. (Effect) For customers who order the delivery, whether or not the advertisement is enclosed or posted beforehand,
The permission or permission is confirmed and stored in the customer database. The price of the delivery is discounted by the price discount calculation means, and the customer who placed the order can obtain the delivery with a cheap price. Also, by delivering the delivery to customers who have licensed the advertisement, the advertisement will be distributed to customers who have a high probability of seeing the advertisement, and advertisers will be able to expect highly effective advertisements .

(Claim 7) The invention according to claim 7 limits the advertisement distribution system according to claim 6;
The price discount calculation means relates to an advertisement distribution system that changes a discount rate in accordance with the number of advertisements posted on a delivery. (Operation) If the number of advertisements in the distribution is large, there is a merit for the customer, such as a higher discount rate of the order consideration for the distribution. If there are too many types of advertisements, the effect of each advertisement may be diminished, so that the discount rate is not always determined to be simply proportional to the number of advertisements.

(Claim 8) The invention according to claim 8 relates to a delivery product delivered to a customer who ordered using mail order.
An advertisement distribution method for formulating an advertisement distribution plan at the request of an advertiser, comprising a customer data accumulation procedure for accumulating customer data relating to customer attributes and the like in a customer database, and mailing sales usage history data to a usage history database. Using the customer database and the use history database, adapting the advertisement application data using the customer database and the use history database. The present invention relates to an advertisement distribution method including an advertisement distribution destination plan formulation procedure for formulating an advertisement distribution destination plan to be executed, and an advertisement distribution destination plan output procedure for outputting the advertisement distribution destination plan.

(Claim 9) The invention described in claim 9 is a limitation of the invention described in claim 8, wherein the advertisement distribution destination plan formulation step comprises formulating a plurality of advertisement distribution destination plans. Advertising distribution method.

(Claim 10) The invention according to claim 10 is
10. A selection data input procedure for limiting the invention according to claim 9, wherein the advertiser inputs a desired advertisement distribution plan selected by the advertiser from a plurality of output advertisement distribution plans. The present invention relates to an advertisement distribution method provided with:

(Claim 11) The invention according to claim 11 is
The invention according to any one of claims 8 to 10, wherein the advertisement distribution plan output by the advertisement distribution plan output step does not include the advertisement distribution plan desired by the advertiser. The present invention also relates to an advertisement distribution method including an advertisement insertion condition re-input procedure for inputting advertisement insertion conditions again.

(Claim 12) The invention according to claim 12 is
12. An advertisement distribution destination that stores the advertisement distribution plan of the advertiser in an advertisement database that stores an advertisement distribution plan of an advertisement for a delivery, which is limited to the invention according to claim 8. The present invention relates to an advertisement distribution method including a plan accumulation procedure.

(Claim 13) The invention according to claim 13 is
The invention according to any one of claims 8 to 12 is limited, wherein the customer data includes permission / prohibition data for the advertisement posting on the delivery, and when the permission / prohibition data indicates permission to advertise, The present invention relates to an advertisement distribution method including a price discount calculation procedure for discounting the price of a delivery to the customer.

(Claim 14) The invention according to claim 14 is
The invention according to claim 13 is limited, wherein the price discount calculation procedure relates to an advertisement distribution method in which a discount rate is changed in accordance with the number of advertisements posted on a delivery.

(Claim 15) The invention according to claim 15 is
A program for causing a computer to execute an advertisement distribution method for formulating an advertisement distribution plan at the request of an advertiser for a delivery to be delivered to a customer who ordered using mail order. A customer data accumulation procedure for accumulating customer data relating to attributes and the like in a customer database, a usage history data accumulation procedure for accumulating mail order usage history data in a usage history database, and an advertisement application data from an advertiser including advertisement posting conditions. Receiving the advertising application data to be received and stored; outputting the advertisement distribution plan from the customer database and the usage history database; And a computer program for executing an advertisement distribution plan output procedure.

The advertisement distribution method according to the ninth to fourteenth aspects can be provided as a computer program. Further, it is of course possible to provide the advertisement distribution method according to claims 8 to 14 as a computer-readable recording medium recording these computer programs. Here, the “recording medium” is a medium that can carry a program that cannot occupy space by itself, for example, a floppy (registered trademark)
Examples include a disk, a hard disk, a CD-ROM, an MO (magneto-optical disk), a DVD-ROM, and a PD.

[0024]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described with reference to embodiments and drawings. The drawings used here are FIGS. 1 to 6.

(FIG. 1) FIG. 1 is a flowchart of the present embodiment. The present embodiment is a system for distributing advertisements to deliveries in catalog sales X. Advertiser D is an applicant who applies for advertisement posting on a delivery in catalog sales X. Then, the advertisement application of the advertiser D is made to the management center B. The management center B is an organization that manages the operation of the catalog sales X, and mainly manages advertisements and product ordering.

Advertiser D inputs advertisement application data to management center B. In the advertisement application data, the attributes of the advertiser D, such as the company name, the location, and the type of business, and the posting conditions (advertising conditions) of the advertisement to be placed are input. The management center B formulates an effective advertisement distribution destination plan for the advertiser D from the advertisement application data including the inputted advertisement insertion conditions. That is, the management center B has catalog sales X
And a usage history database that stores usage history data of customers who have used the catalog sales X. The management center B formulates a plurality of advertisement distribution destination plans that match the advertiser D's application data from the customer database and the usage history database. Then, the plurality of advertisement distribution destination plans are output to the advertiser D.

Advertiser D selects an advertisement distribution plan that meets his / her wish from a plurality of formulated advertisement distribution plans. The selected advertisement distribution plan is stored in the advertisement database of the management center B because it is the advertisement distribution plan determined by the advertiser D. In addition, if there is no advertisement distribution plan that meets the wishes of the advertiser D among the plurality of formulated advertisement distribution plans, the advertiser D
Inputs the advertisement posting condition to the management center B again. Then, the management center B performs data processing based on the re-input advertising insertion conditions, formulates a new advertisement distribution destination plan, and outputs the plan to the advertiser D.

(FIG. 2) Further details will be described with reference to FIG. Advertiser D is a travel agency that offers package travel, train and airplane tickets, and the like. Advertiser D
It has a store in the station building of XX station in Yokohama. Then, it is desired that the introduction of the group trip to be sold at the store be transmitted as an advertisement to the delivery of catalog sales X. As a condition for the insertion of the advertisement, the budget is first set to XXX yen. Also,
The purpose of advertising was to recruit group travel during Golden Week. Furthermore, the advertiser D prepares the advertisement for the delivery item in-house (carry-in advertisement).

Advertiser D transmits this advertisement application data to management center B. Then, the management center B receives and stores the advertisement application data. Then, the management center B formulates an advertisement distribution destination plan using the advertisement application data. Incidentally, in the advertisement application data of the advertiser D, the desired condition of the advertisement distribution destination is not input. Therefore, since the location of the store of the advertiser D is “station building at XX station in Yokohama city”, the following three types of advertisement posting conditions were calculated as advertisement distribution destinations. The first is "Yokohama city". The second is "Yokohama City + XX Line". The third is "Yokohama City + Yokohama City Suburbs". In each case, in consideration of the location of the store of the advertiser D, the index is limited to an area where a person who sees the advertisement can easily use the travel agency as the advertiser D. On the other hand, there is no point in distributing group travel advertisements to travel agencies that are other companies in the same industry. Was calculated automatically.
Then, a customer who satisfies the advertisement posting conditions as the distribution destination is calculated from the customer database.

Further, in the advertisement application data of the advertiser D, no condition regarding the period or timing of distributing the advertisement is entered. However, since the purpose of advertising is to "recruit group travel during Golden Week," the advertising time must be "before Golden Week." Since the point in time when the advertiser D has applied for an advertisement is one month before the Golden Week, the period in which the advertisement can be posted is one month before the Golden Week. Therefore, the advertisement publication condition was automatically calculated as the advertisement publication condition of one month before Golden Week. Then, it is estimated how many product orders are placed for the catalog sales X during the period by calculating the order frequency from the accumulated data in the usage history database.

FIG. 3 is an explanatory diagram for explaining a method of calculating the expected number of orders from the order frequency. There are Kosha, Otsusha, and Heisha, customers of catalog sales X. Each of these three companies records the order results to catalog sales X. , In FIG. 3, are "orders" enclosed by squares. . By statistically processing the past order results, the order forecast for each customer (FIG. 3)
Medium, elliptical order) can be calculated. Then, by applying the one month before Golden Week, which is the advertisement posting period of the advertiser D, to this order prediction, the number of orders of customers within the period can be predicted. For example, Kosha is expected to place an order once during the advertising period of Advertiser D. Otsusha,
It is expected to order twice within the same period. Heisha is not expected to receive any orders during the same period.

The expected customer order calculated from the usage history database is added to the customer that is calculated as a distribution destination and calculated from the customer database. Then, the expected number of advertisement distributions of the three types of advertisement distribution destinations can be calculated, and the budget for each distribution destination can be calculated. In addition, it is also possible to formulate a plurality of advertisement distribution destination plans that combine distribution destinations, posting periods, and the like based on the budget. Then, the advertiser D selects a plan that meets the request from the advertisement distribution destination plans formulated in this way. If the placement does not meet your wishes in any of the plans, re-enter the desired placement and request a new advertisement distribution plan.

Next, the advertisement distribution plan thus formulated will be described in the context of the entire catalog sales X. FIG. 4 shows a conceptual diagram thereof, and FIG. 5 shows a flowchart thereof. The overall configuration of the catalog sales X is composed of a customer company A, a management center B, a distribution center C, and an advertiser D.

(FIG. 4) The customer company A is a company that looks at the distributed catalog and tries to purchase the products listed in the catalog, and the advertiser D transmits a delivery to the customer. Advertiser. The management center B has, as an order management function, order receiving means for receiving and storing an order from a customer, and shipping instruction calculating means for calculating a shipping instruction to the distribution center C in accordance with the order. And shipping instruction transmitting means for transmitting a shipping instruction to the distribution center C. Further, the advertisement management function includes an advertisement application input unit for inputting and storing the advertisement application data from the advertiser D, and an advertisement distribution destination plan development unit for developing a publication plan of the applied advertisement. It also has a customer database in which data on customers used for these two functions is stored, a product database in which product data on products is stored, and an advertisement database in which advertisement data on advertisements are stored. In addition, there is provided a billing means for billing the customer company A who has made the order and a billing calculation means.

The distribution center C receives shipping instructions from the management center B and stores the shipping instructions, goods pick-up means for picking up goods according to the received shipping instructions, and picks up advertisements according to the similarly received shipping instructions. And an advertisement posting means for transmitting the picked-up advertisement to the picked-up product.

(FIG. 5) FIG. 5 is a flowchart of catalog sales X. First, the management center B formulates an advertisement distribution plan for the advertiser D according to the procedure described above. That is, the advertiser D applies to the management center B to publish an advertisement. In the advertisement application data, in addition to the attributes of the advertiser D, such as the company name, the location, the type of business, etc., desired advertisement publication conditions, such as a budget, an advertisement publication period, and a distribution destination, are presented.
The management center B, which has received the application from the advertiser D,
A plurality of advertisement distribution destination plans are formulated from the applied data, the customer database, and the usage history database. A specific example is as shown in FIG.

The plurality of advertisement distribution destination plans thus formulated are output to the advertiser D, and the advertiser D selects a desired advertisement distribution destination plan from among them. When the advertiser D selects the advertisement distribution destination plan, it is stored in the advertisement database as the advertisement plan of the advertiser D. If there is no desired advertisement distribution plan, the advertisement posting condition is input to the management center B again.

Next, the customer company A views the distributed catalog and decides to order a copy sheet that is no longer sufficient. The order is sent to the management center B by e-mail. Upon receiving the order from the customer company A, the management center B confirms the order. This is because, depending on the received contents, the ordering customer may not be specified, or the ordered product may not be specified. In that case, inform the sender of the order that the order cannot be received and have the customer place the order again. In the case of the present embodiment, it was confirmed that the customer company A ordered five boxes of B4 copy paper.

Then, the shipping instruction calculation means of the management center B calculates the customer data of the customer company A from the customer database. Customer data includes the type of business, address,
The history of orders and advertisements posted so far are recorded. Here, the shipping instruction calculating means calculates the delivery address of the customer company A who ordered the B4 copy paper. Also,
From the product database, the data of the B4 copy paper ordered by the customer company A is calculated. And distribution center C
Confirm that the B4 copy paper is stored in the office.
Further, the shipping instruction calculating means of the management center B calculates an advertisement to be placed on five B4 copy paper sheets ordered by the customer company A from the advertisement database. Customer company A is a car sales company located in Yokohama City, Kanagawa Prefecture. Therefore, the advertiser D who has made the advertisement application earlier as a delivery destination is subject to advertisement insertion. Further, since the customer company A is a car sales company, there is no problem in posting an advertisement of the advertiser D, which is a travel agency, without competing with the travel agency. Note that customer company A
Has permission to place ads on deliveries. As a result, the advertisement for the group travel of the advertiser D, which is a travel agency, was calculated as the advertisement posted on the B4 copy paper ordered by the customer company A.

When all the shipping instructions relating to the B4 size copy paper ordered by the customer company A are calculated by the shipping instruction calculating means of the management center B, the shipping instruction transmitting means transmits the shipping instruction to the distribution center C. The customer company A is charged for the B4 copy paper.

The distribution center C is instructed to ship to the customer company A with five boxes of B4 copy paper and an advertisement for the group travel of the advertiser D. Upon receiving the shipping instruction, the distribution center C picks up five boxes of B4 copy paper and also picks up an advertisement for the group travel of the advertiser D. Then, the picked-up advertisement is attached to a cardboard box containing copy paper. In this case, if the advertisement is in the form of a seal, it can be easily attached to a copy paper box. The distribution center C loads five boxes of B4 copy paper with the advertisement attached to the delivery vehicle and delivers it to the delivery destination of the customer company A.

(FIG. 6) FIG. 6 is a schematic diagram showing a business relationship between a customer and a catalog sales company in catalog sales. The upper part shows a conventional example, and the lower part shows transactions in catalog sales X of the embodiment of the present application. Conventionally, a customer orders a copy paper of 1200 yen from a catalog sales company. Upon receiving the order, the catalog sales company delivers the copy paper to the customer. Then, the customer receives 1 for the copy paper price.
Pay 200 yen. On the other hand, in the present application, a customer is permitted to place an advertisement on a delivery delivered from a catalog sales company before or before placing an order. And
When a customer orders a copy paper of 1200 yen from a catalog sales company, a copy paper of 1200 yen with an advertisement is delivered from the catalog sales company. The customer pays the advertisement fee 200 for the advertisement placed from the copy paper price of 1200 yen.
Pay 1000 yen minus the copy paper price.
That is, the catalog selling company according to the present application receives an advertisement fee by placing an advertisement on a product to be delivered. For this reason, it becomes possible to provide the product at a price lower than the normally set offer price. This is favorable for customers. In this case, the discount rate from the set offer price may correspond to the number of advertisements to be posted on the distribution.

[0043]

According to the first to seventh aspects of the present invention, there is provided a system for calculating an effective advertisement distribution plan by calculating the distribution date, the number of distributions, and the like of a delivery delivered by mail order. I was able to. According to the invention as set forth in claims 8 to 14, it is possible to provide a method of calculating an effective advertisement distribution plan by calculating a distribution date, a distribution number, and the like of a delivery item delivered by mail order. Claim 15
According to the invention described above, it is possible to provide a program for calculating a distribution date, the number of distributions, and the like of a delivery item delivered in mail-order sales and formulating an effective advertisement distribution plan.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram of the present embodiment.

FIG. 2 is an explanatory diagram of the present embodiment.

FIG. 3 is an explanatory diagram illustrating a method of calculating an expected number of orders.

FIG. 4 is a conceptual diagram of catalog sales X using the present invention.

FIG. 5 is a flowchart of catalog sales X using the present invention.

FIG. 6 is a schematic diagram showing a business relationship between a customer and a catalog sales company.

Claims (15)

[Claims] 1. An advertisement distribution system which formulates an advertisement distribution plan for a delivery to be delivered to a customer who ordered using a mail order at the request of an advertiser. Database, usage history database storing mail-order usage history data, advertisement application data input means for inputting and storing advertisement application data from advertisers including advertisement posting conditions, the customer database and usage An advertisement distribution system, comprising: an advertisement distribution plan creating unit that develops an advertisement distribution plan that matches the advertisement application data using a history database; and an advertisement distribution plan output unit that outputs the advertisement distribution plan. 2. The advertisement distribution system according to claim 1, wherein said advertisement distribution destination plan formulation means formulates a plurality of advertisement distribution destination plans. 3. The advertisement distribution system according to claim 2, further comprising selection data input means for allowing the advertiser to select an advertisement distribution destination plan desired by the advertiser from the plurality of output advertisement distribution destination plans. 4. An advertisement posting condition for re-inputting an advertisement posting condition from an advertiser when there is no advertisement distribution destination plan desired by the advertiser among the advertisement distribution destination plans output by the advertisement distribution destination plan output means. 4. The advertisement distribution system according to claim 1, further comprising a re-input unit. 5. An advertisement distribution plan storing means for storing an advertisement distribution plan of said advertiser in an advertisement database storing advertisement distribution plans of advertisements to be delivered. The advertisement distribution system described in 1. 6. The customer data includes permission / prohibition data on the advertisement posting on the delivery, and when the permission / prohibition data indicates permission of the advertisement posting, includes a price discount calculating means for discounting the price of the delivery to the customer. The advertisement distribution system according to claim 1. 7. The advertisement distribution system according to claim 6, wherein said price discount calculation means changes the discount rate in accordance with the number of advertisements posted on the delivery. 8. An advertisement distribution method for formulating an advertisement distribution plan for a delivery to be delivered to a customer who ordered using mail order, at the request of an advertiser, wherein the customer data relating to customer attributes and the like is provided. Data storage procedure for storing customer history in the customer database, usage history data storage procedure for storing mail order usage history data in the usage history database, and advertisements for entering and storing advertising application data from advertisers, including advertising posting conditions Application data input procedure, an advertisement distribution plan development procedure for developing an advertisement distribution plan that matches the advertisement application data using the customer database and the usage history database, and an advertisement distribution destination that outputs the advertisement distribution plan An advertisement distribution method including a plan output procedure. 9. The advertisement distribution method according to claim 8, wherein said advertisement distribution destination plan formulation step comprises formulating a plurality of advertisement distribution destination plans. 10. The advertisement according to claim 9, further comprising a selection data inputting step of inputting selection data selected by the advertiser to the advertisement distribution plan desired by the advertiser from the plurality of output advertisement distribution destination plans. Distribution method. 11. An advertising placement condition re-inputting step of inputting advertising placement conditions again when there is no advertisement distribution destination plan desired by the advertiser in the advertisement distribution destination plan outputted by the advertisement distribution destination plan output procedure. The advertisement distribution method according to any one of claims 8 to 10, further comprising: 12. The advertisement distribution plan storing step of storing the advertisement distribution plan of the advertiser in an advertisement database storing advertisement distribution plans of advertisements for delivery items. Advertising distribution method described in. 13. The customer data includes permission / prohibition data for advertisement posting on a delivery, and when the permission / prohibition data is permission for advertisement posting, a price discount calculation procedure for discounting the price of the delivery to the customer is provided. 13. The advertisement distribution method according to any one of claims 8 to 12. 14. The advertisement distribution method according to claim 13, wherein in the price discount calculation procedure, the discount rate is changed in accordance with the number of advertisements posted on the delivery. 15. A program for causing a computer to execute an advertisement distribution method for formulating an advertisement distribution plan at the request of an advertiser for a delivery to be delivered to a customer who ordered using mail order. Customer data storage procedure for storing customer data related to customer attributes and the like in the customer database, usage history data storage procedure for storing mail-order usage history data in the usage history database, and advertisers including advertisement posting conditions An advertisement application data receiving procedure for receiving and storing the advertisement application data of the above, and using the customer data and the usage history data in the customer database and the usage history database, an advertisement for formulating an advertisement distribution plan suitable for the advertisement application data Procedures for formulating a distribution plan, and an advertisement distribution plan output unit that outputs the advertisement distribution plan Computer program for executing and.