JP2003016161A - System for preparing merchandise display layout and method for managing merchandise - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for grasping what kinds of positions (display shelf) a large number of merchandise is displayed within the store to prepare merchandise layout information within the store and to reasonably manage merchandise within the store by using the merchandise layout. SOLUTION: This merchandise display layout preparation system includes a transmitting means 1 for transmitting a transmitting signal including the merchandise identification information of a plurality of pieces of merchandise arranged within the store from the vicinity of the positions the merchandise is arranged, a plurality of receiving means 2 installed at different positions within the store and for simultaneously receiving the transmission signal, and a calculating means 3 for analyzing reception signals from the plurality of receiving means to calculate the display positions of the merchandise.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for creating a layout in a store by grasping the positions (display shelves) in the store where a large number of products are displayed, and a layout thereof. The present invention relates to a system for managing a large number of products in a store by using.

[0002]

2. Description of the Related Art Conventionally, when a large number of products are placed in a sales floor of a supermarket or the like, a large number of display shelves are placed in the sales floor to form a passageway for customers, and a large number of products are placed on each display rack. However, the display position of many products depends on the memory of each store clerk.

Also, the display position of the products ascertained by the store clerk is "the one in front of the ○ line" when handling a large number of products.
However, it was difficult to accurately grasp the display position and quantity of each product.

Further, it is known that the arrangement of products on the display shelves in the store affects the sales, but there are few rational materials to know the degree of the influence, and the arrangement of the products. The current situation is that changes and the like depended on experience.

Further, there is no established theory as to how to arrange the individual products. Therefore, when the products are regularly arranged at each store, The reality is that the know-how accumulated at each store is used. Since the know-how also changes depending on the location conditions of the store and the season, arranging the best product requires a very high degree of knowledge and judgment.

Therefore, in order to grasp the movement route of the customer in the store, conventionally, for each store, the movement of each customer is actually tracked and recorded, or the video is installed at a plurality of places in the store. Analysis of what was taken was done.

[0007]

As described above, conventionally, it has been difficult to accurately know at what position and how many quantities of a large number of products are currently displayed on a large number of display shelves in a store. , There were few rational examination materials when changing the display position of products.

The object (objective) of the present invention is that a large number of products are
An object of the present invention is to provide a system for creating layout information in a store by grasping what position (display shelf) the store is displaying. In addition, in the customer's store, by monitoring the individual movement route and collecting data regarding the movement route, and analyzing the combination of the movement route data and the layout information in the customer's store It is to provide a system that can rationally arrange the products that tend to move.

[0009]

In order to solve the above problems, a transmitting means 1 for transmitting a transmission signal including product identification information of a plurality of products arranged in a store from the vicinity of the position where the products are arranged. And a plurality of receiving means 2 installed at different positions in the store and receiving the transmission signals at the same time.
A product display layout creating system is configured by the calculation means 3 for analyzing the received signals from the plurality of receiving means and calculating the display position of the product. With this configuration, it is possible to easily create a layout in a store where a large number of products are displayed. (Claim 1)

Further, as the in-store positions of the plurality of transmitters, three or more positions where the plane position and the height in the store are different from each other, the three-dimensional position of the product can be calculated. (Claim 2) Further, the product identification information is read by a bar code reading means attached to the transmitter to read the bar code of each product, and by pressing the send button, the product can be used to determine what kind of tertiary product in the store. You can easily input whether it is located at the original position. (Claim 3) Further, the three-dimensional position is associated with a display shelf number in the store that is stored in advance in the storage unit of the computing unit, so that the product layout corresponding to the display shelf number in the store. Can be created easily. (Claim 4) Further, a transmitting unit that adds the display shelf information of each product to the product identification information of the plurality of products arranged in the store and transmits the product, and is installed in the store to receive the transmission signal. A simple product display layout creation system can be configured with a single receiving means. In this case, since the product identification information of the product read by the bar code reading device attached to the sending device is added with the display shelf information in which the product is placed, the product is sent. It is possible to make it single and to omit the calculation of the position in the computer 3. (Claim 5)

Further, based on the product display layout created by the product display layout creating system according to any one of claims 1 to 5 and the result of analysis of the movement route of the customer in the store by the plurality of receiving means. By managing the merchandise on the display shelves in the store, it is possible to rationally execute the arrangement of the merchandise that the customer tends to move in the store. (Claim 6)

Further, since the movement route analysis of the customer in the store is analyzed at every specific time or period, the movement route of the customer at every specific time or period and the layout information of the products in the store are analyzed. Based on this, it becomes possible to study the optimal arrangement of products according to each time zone and each period. (Claim 7) Further, the movement route analysis of the customer in the store is performed for each sex or age group of the customer, so that the movement route of the customer and the layout of the product analyzed by sex or age group are combined. By matching them, the product layout in the store can be examined. (Claim 8) Further, product management can be performed by adding purchase data of products at the customer's cash register. (Claim 9)

[0013]

DETAILED DESCRIPTION OF THE INVENTION The first embodiment of the present invention will be described below with reference to the drawings.
The embodiment will be described. FIG. 1 is a diagram showing a basic hardware configuration of the present invention. In FIG.
Reference numeral 1 denotes a transmitter having a bar code reading function, which is a signal including bar code data given to each product (the read bar code data itself or the bar code data provided with other identification data may be used. .) Is sent. Reference numeral 2 is a plurality of receivers installed at predetermined positions in the store. In addition, 3 analyzes the position of each time transmitted from the transmitter based on the signal including the barcode data received from the plurality of receivers, and displays the display layout information of the products corresponding to the barcode data. It is a calculation means (computer) to be created.

The receivers 2 are installed in at least two or more places in the store, and the signals contained in the radio waves from the transmitters received by the respective receivers are simultaneously received by the two or more receivers. And is given to the computer 3.

Further, the computer 3 processes received data from the plurality of receivers to calculate temporal position data of each transmitter, and outputs the processing result as
Save it in the attached storage. In this case, planar temporal position data can be calculated by processing received data from the same transmitter from two or more receivers. Also, the number of receivers should be three or more, and
By installing the position where each receiver is installed at a position different from the height where the transmitter exists, the three-dimensional position in the store can be calculated.

Further, as shown in FIG. 1, the computer previously inputs physical installation information of the plurality of receivers and display shelf arrangement information (two-dimensional or three-dimensional) in the store. Remembered from. Further, the installation position information of the receiver and the display shelf arrangement information can be appropriately changed and input from an input device attached to the computer.

FIG. 2 shows a transmitter 1 and a receiver 2 in a store.
It is a diagram showing the arrangement relationship of the display shelves of the products in the store,
(a) is a plan view and (b) is a diagram showing an image sectional view thereof. 2 (a) and 2 (b) show the state when inputting layout information of products in a store where a large number of display shelves are arranged in a wide space such as a supermarket and a large number of products are arranged on each display shelf. Is shown.

In FIG. 2A, 2-1 to 2-4 are receivers installed at the four corners of the store, and the reception output of the receivers is output to the computer 3. . In each receiver, a plurality of receivers simultaneously receive a transmission signal including the bar code information from the transmitter 1 having a bar code reading function held by a store clerk, and transmit it to the computer 3 to perform the position calculation in the computer. The calculation unit calculates the position of the transmitter at the time of transmission, and stores the calculated position in the storage unit.

As the transmission signal from the transmitter, the shelf number on which the commodity for which the bar code information has been read is arranged can be added and transmitted from the input device attached to the transmitter. In that case, only one receiver can be installed in the store, and the calculation of the position in the computer 3 can be omitted.

Further, FIG. 2 (b) shows an image sectional view of FIG. 2 (a), in which receivers 2-1 to 24 are installed at four corners of the ceiling of the store. In this way, by installing the plurality of receivers 2-1 to 2-4 at a height different from the position of the transmitter 1, not only the planar position of the transmitter 1 in the store but also the height is included. A three-dimensional position can also be calculated by the position calculation unit in the computer 3. In this figure, multiple receivers 2-1 to 2-4 are installed at the same height on the ceiling, but not only the ceiling but also a wall may be used, and multiple receivers may have different heights. Obviously, it may be installed in a position.

The store clerk performs a transmission operation each time the bar code of each product is read, so that the bar code information for each product and the position information of the product are analyzed and stored by the computer 3. It will be.
When many products of the same type exist in the same place, the barcode can be read once and the number information can be added and transmitted.

In this way, the store clerk sequentially performs the operation of transmitting the signal including the bar code information of the individual products in the store to all the products, so that the computer 3 three-dimensionally displays the products in all the stores. Various position information will be accumulated. And with the three-dimensional position information of each individual product,
By combining with the display shelf layout information in the store that is stored in the computer 3 in advance, accurate product layout information on the display shelves in the store for all products can be obtained.

In the above description, the arrangement information of the display shelves in the store, which is stored in the computer 3 in advance, is used, but the detailed data of the display shelves (the number of shelves and the detailed position of the same shelf) is used. Etc.) can be input from an input means such as a keyboard attached to the transmitter.

The layout information of this product has been described as being executed from the transmitter for all the products in the store. However, once the layout information of the product in the store is created, the layout of the products is arranged. The layout information can be updated by performing the above-described operation from the transmitter only on the portion where the position is changed.

Next, the utilization of the layout information of the products in the store will be described. As described above, since all the products in the store are stored in the computer 3 in relation to the detailed display shelves in the store, by combining with the purchase data of the customer at the cash register, The sales (gross profit) can be easily analyzed. As the analysis of the sales amount (gross profit amount) for each display rack, it is possible to easily perform monthly, weekly, day-of-week, or time-of-day aggregation and display on the display of the computer 3.

As a display form of the analysis result of the sales amount (gross profit amount) for each display shelf, the sales amount (gross profit amount) is displayed for each display shelf number. every,
Alternatively, it can be displayed for each time period. An example of this graph display is shown in FIG. The graph in FIG. 6 shows the sales analysis result of the number of products (product group) for each display shelf (display shelf group), which includes the number of units sold, the sales amount, and the gross profit, and the accumulated residence time of the customer in front of the display shelf. It is a thing. From the graph as shown in FIG. 6, it is possible to make a rational examination in which the residence time of the customer in front of the display shelf and the sales record of the product on the corresponding display shelf are associated with each other.

Further, as the analysis for each display rack, not only the analysis of the two-dimensional layout in the store but also the display of the analysis result of the sales amount (gross profit) of the product at the height position of the display rack. It is possible. In addition, the display form of the analysis result includes the display shelf position (two-dimensional or three-dimensional) in the store.
It is possible to easily display a mark according to sales (gross profit) that is aggregated monthly, weekly, day of the week, or by time zone so that quantitative changes can be easily seen. It can be used as a material when changing the arrangement of the products in. Then, these analysis results are stored in the storage device of the computer 3. In addition, when payments are made using a credit card at the cash register, it is possible to store data that also takes into account personal data, so it is possible to store data with higher accuracy and apply it to product management. it can.

Further utilization of the layout information of the products in the store will be described. FIG. 3 is a diagram showing a configuration for measuring the travel route of the customer in the store using the basic hardware configuration of FIG. In FIG. 3, 1
Is a plurality of transmitters that move in the store as the customer moves, and 2 is a plurality of receivers installed at predetermined positions in the store. Further, 3 is a computing means (computer) for analyzing and recording a temporal change in position of each receiver based on the data received from the plurality of receivers.

A transmitter 1 that moves with the movement of the customer.
Is a radio wave including a unique identification signal for each transmitter, and may be attached to an object carried by the customer in the store, for example, a shopping basket, or may be held by the customer by other means. It is possible. Also, without using a shopping basket,
At clothing stores, clothes, etc., you can hand over objects (pen type, card type, pager type, etc.) with a transmitter at the entrance of the store, and collect them by exchanging them for prizes at the checkout. Is also good. Further, the receiver 2 is installed in at least two or more locations in the store, and the identification signals included in the radio waves from the transmitters received by the respective receivers are simultaneously received by the two or more receivers, It is given to the computer 3.

Further, the computer 3 processes received data from the plurality of receivers to calculate temporal position data of each transmitter, and obtains the processing result as
Save it in the attached storage means. In this case, by processing received data from the same transmitter from two or more receivers, planar temporal position data, that is, a moving route can be calculated. In addition, by setting the number of receivers to three or more and installing the position of each receiver at a position different from the height at which the transmitter exists, the time of the three-dimensional receiver in the store can be improved. Position data (movement route data) can be calculated.

The plurality of transmitters 1 only have an identification signal unique to each transmitter, but when the customer pays at the cashier, the personal information of the customer holding each transmitter ( By inputting sex (age group, etc.) together with time information (date information), it is possible to associate and process with the movement route of the receiver. The payment at the cash register is POS
In the case of inputting the bar code information used for, for example, it is possible to use the information input in advance by inputting the bar code information.

Further, by using the POS data for the individual data of the purchased product for each customer, the data of the product can be input to the computer at the time of checkout, and even the sales for each predetermined period for the product can be achieved. However, since it can be input to the computer, it can be effectively used for analyzing the travel route for each customer.

FIG. 4 is a diagram showing a signal flow in the movement route analysis. The computer 3 has position calculation means 3-
1, a calculation / analysis means 3-2, a storage means 3-3, an input means 3-4 and an output means 3-5 are provided. The position data from the transmitter 1 held by each customer is simultaneously received by a plurality of receivers 2-1 to 2-n, and the position calculation means 3-1 of the computer 3 is received.
The position of each time is calculated, processed as a movement route of each customer, and stored in the storage means 3-3.

The computer 3 stores in advance the drawing information of the store building, the layout information of the display shelves in the store, and the layout information for each of a number of products corresponding to the layout information via the input means. Further, this information is appropriately changed when the layout of the display shelf or the arrangement of individual products is changed.

In addition, the computer 3 receives information corresponding to each product such as a bar code from the terminal device arranged in the vicinity of the cash register, such as the type and quantity of the product purchased by each customer when paying each customer. It is input by using it and stored in the storage means 3-3 together with the travel route information of the customer. Further, the personal information (gender, age group, etc.) of each customer is input to the computer 3 from a terminal device arranged near the cash register at the time of settlement of each customer and stored together with the travel route information of the customer. By storing in the means 3-3, the data analysis for use as the material when changing the product arrangement of the display shelves or changing the layout in the store can be more effectively executed.

As sales system information that can be associated with the product identification number entered by the bar code or the like, various product data such as fixed price, cost, gross profit, inventory quantity, manufacturer, supplier, delivery date, etc. is there. The cashier information input from the cashier or the like includes item / quantity data, transmitter identification number, purchaser data (sex, age group, etc.), and the like.

FIGS. 5 (a), 5 (b) and 5 (c) show an example of data analyzed by the customer's movement route analyzing apparatus shown in FIG. FIG. 5A is a diagram showing the position of a specific customer in the store at predetermined time intervals (for example, every 5 seconds).
(b) is a diagram showing a movement route from the entry of the specific customer to the opening of the particular customer. Further, FIG. 5 (c) shows a predetermined time (1 hour, morning, afternoon, week, month, year, etc.) of a plurality of customers.
5 shows the integrated data of FIG. 5 (a) or (b) above.

In FIG. 5 (a), for example, the positions every 5 seconds from the entry of a specific customer to the opening of the particular customer are shown together with the numbers shown in Δ. The place where the numbers appear close to each other indicates that the customer is shopping or that an item of interest is placed. By analyzing the data with the data of the product purchased by the customer and the personal data of the customer, which have been separately input as described above, to this data, the data of the individual by the customer's gender and age group can be seen. Since the tendency of taste can be analyzed, it can be useful for purchasing products and changing the arrangement in the store.

FIG. 5 (b) is a diagram showing the data of FIG. 5 (a) as a continuous flow so that the movement route from the entry of a specific customer to the opening of the store can be easily discriminated. In FIG. 5 (b), a shaded portion or a shaded portion indicates a place where the customer stayed.

FIG. 5 (c) is an integration of the data of FIG. 5 (a) or 5 (b) for a predetermined time (1 hour, morning, afternoon, week, month, year, etc.) The accumulated position information of the customer staying in the store is shown by shading. It should be noted that in this figure, the display is made by shading, but it is also possible to display by the type of color, a plurality of symbols and the like.

As shown in FIG. 5 (c), data is measured each time the product layout in the store is changed, and a large amount of data is accumulated, whereby the product layout in the store and the movement route of the customer in the store are stored. It becomes possible to obtain the correlation as rational numerical data. By combining these data with the data of purchased products corresponding to a given time, it can also be used to judge hot-selling products and to judge the layout of display shelves. , Can be used for consideration of special sales plans.

By combining the analysis result as shown in FIG. 5 and the layout information of the products in the store, when the number of sales of the products on the display shelf is small even though the residence time of many customers is long, Although the customer's interest in the display shelves is attractive, it can be judged that there are some causes that do not lead to the purchase. Figure 7
A time-series visualization of and displays the relationship between the analysis result of the customer's movement route (residence time) in the store in FIG. 5 and the sales amount (gross profit) within a specific period of the display shelf in the store. Is. In FIG. 7, the amount of black dots on each display shelf part is
It is proportional to the amount of sales (gross profit) on the display shelf. Then, by conducting a detailed examination based on the layout information of the product and the purchase record at the cash register, it becomes possible to review the product layout in the store based on the numerical value, not just the experience.

[0043]

According to the first aspect of the present invention, the transmission signal including the product identification information of the plurality of products arranged in the store is transmitted.
Transmission means 1 for transmitting from near the position where the product is arranged
And a plurality of receiving means 2 installed at different positions in the store and receiving the transmission signals at the same time, and a reception signal from the plurality of receiving means is analyzed to calculate the display position of the product. The means 3 constitutes a product display layout creating system. With this configuration, it is possible to easily create a layout in a store where a large number of products are displayed.

Further, in the invention according to claim 2, as the in-store position of the plurality of transmitters, there are three or more positions in the store where the plane position and the height are different from each other, and the three-dimensional position of the product is It can be calculated. In the invention according to claim 3, the product identification information is stored in the store only by reading the bar code of each product by the bar code reading means attached to the transmitter and pressing the send button. You can easily input what kind of three-dimensional position it is in.

Further, in the invention according to claim 4, the three-dimensional position is made to correspond to the display shelf number in the store which is stored in advance in the storage unit of the calculating means, whereby the display shelf number in the store is set. The product layout corresponding to can be easily created. Further, in the invention according to claim 5, there is provided a transmitting unit which adds the display shelf information of each product to the product identification information of a plurality of products arranged in the store and transmits the product, and the transmitting unit which is installed in the store. A simple product display layout creating system can be configured with a single receiving unit that receives a signal. With this configuration, since the product identification information of the product read by the barcode reading means attached to the sending device is added with the display shelf information in which the product is placed, the product is sent. The means can be made single, and the calculation of the position in the computer 3 can be omitted.

Further, in the invention according to claim 6, the customer in the store by the product display layout created by the product display layout creating system according to any one of claims 1 to 5 and the plurality of receiving means. By managing the merchandise on the display shelves in the store based on the result of the movement route analysis, it is possible to rationally execute the arrangement of the merchandise that was in the movement tendency of the customer.

Further, in the invention according to claim 7, since the analysis of the customer's travel route in the store is performed for each specific time or period, the analysis of the customer's travel route for each specific time or period. And based on the layout information of the products in the store,
It is possible to study the optimal arrangement of products according to each time zone and period. In the invention according to claim 8,
The movement route analysis of the customer in the store is performed for each gender or age group of the customer, and by combining the movement route of the customer analyzed by sex or age group and the product layout, the product in the store You can consider the layout. Further, in the invention according to claim 9, rational product management can be performed by referring to the customer's travel route in consideration of the customer's gender and age group in addition to the customer's cash register purchase data.

[Brief description of drawings]

FIG. 1 is a diagram showing a hardware configuration of a layout creating system of the present invention.

FIG. 2 is a diagram showing an arrangement relationship between display shelves and a plurality of receivers in a store.

FIG. 3 is a diagram showing a configuration of a system that analyzes a travel route of a customer in a store.

FIG. 4 is a diagram showing a signal flow of a system that analyzes a movement route of a customer in a store.

FIG. 5 is a diagram showing an analysis result of customers in a store.

FIG. 6 is an example of a graph showing an analysis result of a product (product group) for each display shelf.

FIG. 7 is a diagram showing a relationship between a travel route (residence time) of a customer for each display shelf and a sales amount (gross profit) of the display shelf.

[Explanation of symbols]

1, transmitter 2, receiver 3, computer 3-1, Position calculation means 3-2, Calculation / analysis means 3-3, storage means 3-4, input means 3-5, output means

Claims (9)

[Claims] 1. A transmission unit for transmitting a transmission signal including product identification information of a plurality of products arranged in a store from a position near the position where the products are arranged, and a transmission unit installed at different positions in the store, Product display layout creation, comprising: a plurality of receiving means for receiving the transmission signals at the same time; and a calculating means for analyzing received signals from the plurality of receiving means to calculate a display position of the product. system. 2. The in-store position of the plurality of transmitters is three or more in which the plane position and the height in the store are different from each other, and the three-dimensional position of the product is calculated. Item display layout creation system according to item 1. 3. The product display layout creating system according to claim 1, wherein the product identification information is read from each product by a bar code reading means attached to the transmitter. 4. The three-dimensional position is output in association with a display shelf number in a store, which is stored in advance in a storage unit of the calculation means. Item display layout creation system according to item 1. 5. Transmitting means for adding and transmitting display shelf information of each product to product identification information of a plurality of products arranged in the store; and a single unit installed in the store for receiving the transmission signal. And a receiving means for receiving the product display layout creating system. 6. Based on the product display layout created by the product display layout creating system according to any one of claims 1 to 5 and the result of analysis of the movement route of the customer in the store by the plurality of receiving means. A product management method for managing products on display shelves in a store. 7. The merchandise management method according to claim 6, wherein the movement route analysis of the customer in the store is analyzed for each specific time or period. 8. The merchandise management method according to claim 6, wherein the movement route analysis of the customer in the store is performed for each sex or age group of the customer. 9. The product management method according to claim 6, wherein the product management is performed by adding the purchase data of the product at the customer's cash register.