RU2210107C1 - Method and system for selling commodities (alternatives) - Google Patents

Method and system for selling commodities (alternatives) Download PDF

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Publication number
RU2210107C1
RU2210107C1 RU2002104416A RU2002104416A RU2210107C1 RU 2210107 C1 RU2210107 C1 RU 2210107C1 RU 2002104416 A RU2002104416 A RU 2002104416A RU 2002104416 A RU2002104416 A RU 2002104416A RU 2210107 C1 RU2210107 C1 RU 2210107C1
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Russia
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goods
sales
sale
selling
rating
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RU2002104416A
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Russian (ru)
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RU2002104416A (en
Inventor
В.В. Авакян
И.А. Баловинова
М.В. Зюмкин
Г.С. Мовсисян
А.А. Оганесян
А.Ф. Тапалцян
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Авакян Вачаган Вилятович
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Abstract

FIELD: trading; wholesale and retail trade. SUBSTANCE: method includes organization of sales database, disposition of commodities on special-purpose means wherein selling rating of each commodity is determined by statistical processing of database on sold article report for predetermined time interval, each article to be sold is disposed on special facility in ascending or descending order of commodity rating; buyer chooses desired article referring to visual data on commodities disposed according to their sell rating. Proposed method is implemented by system available in a number of alternatives. EFFECT: enlarged functional capabilities. 10 cl, 1 dwg, 4 tbl

Description

 The invention relates to the field of trade, in particular to systems of wholesale and retail trade, and provides acceleration of the circulation of goods.
 There is a known method of stimulating the sale of goods and a system for its implementation according to the patent of the Russian Federation 2161328. A method of stimulating the sale of goods includes the formation of an association of points of sale, the formation of a database of the central control device of the association, providing each member of the association with an information medium, and for each potential buyer - organized data on the discount on purchase and a possible discount. A system for implementing a method of promoting the sale of goods includes a central control device and associated control devices located at points of sale. Ensuring the acceleration of the circulation of goods and increasing the number of consumers is achieved in the known invention by organizing trade at discount prices on the proposed method (RF Patent 2161328, IPC 7 G 06 F 17/60, publ. 21.12.2000, bull. 36).
 There is also known a store management system and method of its implementation according to the application for invention 97120575. A method of managing a store having various storefronts with placed goods includes counting the number of buyers making purchases, accounting for incoming and outgoing customers, accounting for each customer considering each storefront with goods, and the time spent by each customer to inspect the storefront. The store management system includes various storefronts with goods placed with a sensor mounted on each storefront to detect a signal from a customer’s transmitter and transmit this signal to a controller to calculate similar signals and then display information on the display. The system also includes counters of incoming and outgoing customers installed at the entrance and exit of the store. Improving the efficiency of store management, as well as ensuring an increase in the turnover of goods and an increase in the number of consumers, is achieved in the well-known invention by predicting consumer demand for a product or group of goods by taking into account the interest of buyers with goods placed on store windows (Application of the Russian Federation for invention 97120575, IPC 6 G 06 From 15/00, published on November 20, 1999).
 Using well-known methods of sales promotion and systems for implementing these methods do not allow sufficiently increasing the efficiency of sales of goods, since none of the methods gives the buyer information about the demand for a particular product, about the interest of buyers in it, which would convince a potential buyer of the need This purchase, and in fact does not guarantee the purchase of goods.
 The technical problem to which the present invention is directed is to increase the efficiency of the sale of goods, increase the number of customers, simplify and reduce the time of the procedure for selling goods.
 The technical problem to which the present invention is directed, is also to expand the functionality of the system of selling goods, implementing the proposed method of selling goods.
 The technical problem is solved in that in the method of selling goods by forming a database of sales of goods, placing goods on funds for placing goods according to the invention, the sales rating of each product is determined by statistical processing of the database of acts of sales of goods produced within a given time, each product is placed on a means for placing goods in ascending or descending order of each product, and upon purchase, the buyer selects the product, guided by visual information tion of the goods placed on the sales list.
 At the same time, the goods are placed on a means for placing goods in a horizontal or vertical direction in order of increasing or decreasing values of the sales rating of each product.
 In addition, in the method of selling goods upon purchase, an order is additionally formed from a set of goods by transmitting an encoded signal about the name and quantity of goods from the means of identification of the goods by means of a remote reading device to the means of receiving and transmitting a signal from a computer control system for selling goods.
 In the method of selling goods upon purchase, a control operation is additionally carried out for generating an order package from a set of goods by recording data on each product in real time using digital video recording means on a computer storage medium with the possibility of transferring the said storage medium to the buyer.
 In the method of selling goods when buying, they additionally perform the operation of forming the dynamics of sales of goods in real time by fixing each act of selling goods, analyzing and statistical processing of incoming data and demonstrating results in real time, for example, on a display screen or electronic scoreboard.
 The technical problem is also solved by the fact that in the system for selling goods according to the first embodiment, containing at least one means for placing goods for sale, a storage unit for goods for sale, a computer-based system for managing the sale of goods, including a device for generating a database for selling goods, according to According to the invention, the computerized system for managing the sale of goods is additionally equipped with a device for determining the sales rating of each product associated with the device for generating a database of sales of goods, and the means for placing the goods provided with means for identifying each item containing identification codes of each of the goods and the goods are placed on said vehicle in ascending or descending order of values of the rating of each item, a certain statistical processing of sales data of each item in a given time.
 In addition, the above-mentioned system of selling goods in the first embodiment is made in the form of a shopping center equipped with a computer-based sales management system.
 The technical problem is also solved by the fact that in the system of selling goods according to the second embodiment, containing at least one means for placing goods for sale, a storage unit for goods for sale, a computer-based system for managing the sale of goods, including a device for generating a database for selling goods, according to In accordance with the invention, a computer-based product sales management system is further provided with a device for determining the sale rating of each product associated with a device for generating a database of product sales and the control unit of the storage unit for goods for sale, while the said storage unit for goods is made in the form of at least one warehouse for quick shipment of goods containing a set of goods, while the rating value of each product, determined by the statistical processing sales data of each product for a given time, while the said storage unit is equipped with at least one control device for the storage unit of goods with a computer system for managing the sale of goods and made with the possibility of forming an order for a set of goods.
 The sales system for the goods according to the second embodiment is made in the form of a shopping center equipped with a computer-based sales management system.
 The sales system of goods according to the second embodiment is additionally equipped with a device configured to demonstrate real-time sales dynamics associated with a computer-based goods sales management system, in which each act of goods sales is recorded and a signal is transmitted to the receiving means of the said device using transmitting and receiving means, in which the analysis of incoming data and the formation of sales dynamics in real time with the ability to demonstrate the results, for example, on the screen of dis Leu or electronic scoreboard.
 The proposed method of selling goods allows you to increase the efficiency of sales of goods by placing goods according to sales ratings. Such a simple and affordable way for any buyer to inform about the demand for a particular product, about the interest of others around it, allows the buyer to visually evaluate the goods presented for sale, to make sure that their decision on their purchase is correct. In this case, the purchase procedure for the buyer is simplified and the time of sale of goods is reduced. The proposed method of selling goods essentially guarantees the purchase of goods by the buyer.
 The proposed system for the sale of goods in two versions, which allows the implementation of the aforementioned method, makes it possible to expand the functionality of the system for selling goods, to simplify the implementation and operation of the system.
 The invention is illustrated in the drawing, which shows a diagram of a system for the sale of goods that implements the method.
 The proposed method is as follows.
 The device 1 forming the database for the sale of goods of the computer control system 2 for the sale of goods receives a signal from the means of registration of acts of sale of goods (not shown) about the act of sale of each product. As a means of registering an act of sale of goods, for example, a cash register connected to a computer control system can be used. Further, from a device 1 for generating a database for selling goods, a signal including information with data on sales of goods for a given time, for example, for 8 hours or 48 hours, or 72 hours, enters the device 3 for determining the sales rating of each product in a computer control system 2 for selling goods, in which information with data on sales of goods for a given time is analyzed and, using well-known software and methods of statistical data processing, the number of sales of each product for the mentioned time period is calculated mile and determine the sales rating of each product or group of products. The signal from the device 3 for determining the sales rating of each product with information on the results of statistical processing with the values of the sales rating of each product or group of goods is sent to a notification tool about these results, for example, to a computer display on the employee’s workplace in the trading floor. In accordance with the obtained values of the ratings of the goods, the goods are placed on the means 4 for placing the goods in ascending or descending order of the rating values of each product. In the case of the implementation of funds 4 for placing goods in the form of tangible objects, for example shelves, racks, display cases, etc., goods are placed on the means for placing goods in ascending or descending order of the sales rating of each product in the horizontal or vertical direction of the shelves or shelving. At the same time, the buyer selects a product when buying, guided by visual information about products located by sales rating.
 In addition, to increase sales efficiency and reduce the procedure for selling goods upon purchase, the method further includes the operation of forming an order from a set of goods. At the same time, the encoded signal with information about the identification code of each product selected for purchase and information about its quantity from the product identification means 5 is transmitted via a remote electronic reader 6 of the buyer or seller to the signal reception and transmission means of the computer control system 2 for the sale of goods, in which a signal with information about ordering a set of goods and transmit it to the control device 8 of the unit 7 for storing goods. In block 7 of the storage of goods in accordance with the information received form an order from a set of goods. Moreover, in the proposed method, when purchasing goods, they additionally carry out the operation of monitoring the formation of an order from a set of goods by recording data on each product and its quantity in the set in real time using digital video recording tools, for example, a digital video camera, on a computer storage medium. A computer medium, for example a floppy disk (floppy disk) or a compact disk (CD-ROM), with information about the composition and quantity of goods in the set is transferred to the buyer along with the order.
 In addition, when purchasing goods, the proposed method further includes the operation of forming the dynamics of sales of goods in real time. For its implementation, a signal with information about each act of sale of goods is transmitted from the receiving and transmitting means of the computer control system 2 of the sale of goods to the receiving means of the device 9, designed to implement the function of demonstrating the dynamics of sales of goods in real time. In said device 9, analysis and statistical processing of the incoming data is carried out and then the results are shown in real time, for example, on a display screen or an electronic display. In this case, the demonstration tool (display or electronic scoreboard) is placed either inside the premises of the shopping center or outside, including in the territory adjacent to it.
 The proposed method for the sale of goods according to the first paragraph of the formula can be used to place information about the goods offered for sale in the virtual space of the Internet. In this case, the website of the online store can be used as a virtual means for posting information on the sale of goods, on which information blocks with the description of trading offers are placed in ascending or descending order of the sales rating of each product.
 The proposed method for the sale of goods according to the first paragraph of the formula can also be used to place information on the sale of goods in any catalogs of goods and services, brochures, booklets and other similar printed products. In this case, a printed page or other material information carrier can be used as a means for posting information on the sale of goods, and information on goods offered for sale can be used as a product. In this case, as in the aforementioned, information blocks with the description of the trading offers are placed on the printed pages or other material information carrier in order of increasing or decreasing values of the sales rating of each product.
 The system of selling goods for implementing the above method is as follows.
 The system of selling goods (option 1) contains a computer control system 2 for selling goods, including a device 1 for generating a database of sales of goods, at least one means 4 for placing goods for sale, a unit 7 for storing goods for sale. Computer control system 2 for the sale of goods is additionally equipped with a device 3 for determining the sales rating of each product associated with the device 1 forming a database of sales of goods. Means 4 for placing goods is equipped with means 5 for identifying each product containing identification codes for each product. The goods are placed on the said means 4 in order of increasing or decreasing rating values for each product, determined by statistical processing of the sales data of each product for a given time.
 Moreover, the rating of each product, as indicated in the above method, is determined as follows. Data on sales of goods for a given time, for example, for 8 hours or 48 hours, or 72 hours, are analyzed, and, using well-known software and statistical data processing methods, the number of sales of each product for the mentioned time period is calculated and the rating is determined each product or group of products.
 Example 1 allows you to illustrate how goods will be placed on funds for placing goods in accordance with their sales ratings. Within a given time, in this example 6 days (144 hours), each act of sale of a particular product was recorded. A signal with information about the sales data of each product comes from the device 1 forming the database of sales of goods of the computer control system 2 of the sale of goods to the device 3 to determine the sales rating of each product. Using well-known software and methods of statistical data processing, the number of sales of each product for the mentioned time period is calculated and the sales rating of each product or group of goods is determined. Next, a list of all goods is compiled, in this example, an assortment of goods offered for sale in the amount of 350 units is considered. The list of goods is compiled in descending order of the quantity of goods sold in units for each group of goods, and in the group - by product name. For each product, the percentage of sales of this product from the total number of sales of all products is calculated.
 The statistical method of data processing mentioned above is implemented by all known software tools for creating and processing databases.
 As a device 3 for determining the sales rating of each product for implementing the proposed method and system for selling goods according to the first and second options, an electronic computer of any known class can be used, including a PC / AT 486 computer and higher, equipped with software allowing to implement statistical methods of data processing.
 In the literature, the mentioned software tools are widely described. So, for example: Michael Helvorson, Michael Young "Effective work with Microsoft Office 2000" - St. Petersburg, 2001, 1232 p.
Part 3 Microsoft EXCEL:
p. 606. Section "Changing the function of a pivot table": By default, the Pivot Table Wizard uses the summation function ....
 p. 236, 593 The procedure for sorting in user order is described.
 Below are the tables from the first 20 points on the rating of real sales made in December 2001, in accordance with which the goods were located on the means for placing goods.
 Means 5 of identification of each product can be performed, for example, in the form of cards or other media identification codes of goods placed, for example, in a container located on or near the means 4 for placing goods.
 The buyer, guided by the visual information about the goods located by the sales rating, selects either the set of goods directly in case of a small purchase or selects, for example, cards or other carriers of product identification codes, placed, for example, in a container located on the tool 4 for placing goods or next to means 4 for placing goods, and order the necessary set of goods. For this, by means of an electronic reader 6, codes of goods are read, a signal is transmitted to a computer control system 2 for the sale of goods, then a signal with information about the generated set of goods is sent to the control device 8 of the unit 7 for storing goods, where an order is formed with subsequent implementation.
 The system for selling goods according to the first embodiment is made in the form of a shopping center equipped with a computer system for managing 2 sales of goods.
 The sales system of goods according to the second embodiment comprises a computer system for managing 2 sales of goods, including a device 1 for generating a database of sales of goods, at least one means 4 for placing goods for sale, a unit 7 for storing goods for sale. The computer control system 2 for the sale of goods is additionally equipped with a device 3 for determining the sales rating of each product associated with the device 1 for generating a database of sales of goods and with the device 8 of the control unit 7 for storing goods for sale. The mentioned block 7 for storing goods is made in the form of at least one warehouse for quick shipment of goods containing a set of goods, while the rating value of each product determined by the statistical processing of sales data for each product for a given time is taken into account as a parameter in the formation of the said set of goods. Said goods storage unit 7 is provided with at least one device 8 for controlling a goods storage unit associated with a computer control system 2 for selling goods and configured to generate an order for a set of goods using the software used in it.
Unit 7 for storing goods can be made in the form of several quick shipment warehouses (sprint warehouses), the control device 8 of each of which is connected with a computer control system 2 for the sale of goods. The assortment of goods in them is determined from the list of goods with a high sales rating of goods included in the first 20-40% of this list, and also with the condition that the average statistical time for collecting a part of an order package of a set of goods in a sprint warehouse is not less than the specified set of goods than time for collection and delivery of the remainder of the package of goods
In the control device 8 of each fast shipment warehouse (sprint warehouse), after a signal is received with information about the formed set of goods, the time of shipment of the order is recorded and compared with the guaranteed time of shipment of the order. If the guaranteed time of shipment of the order is exceeded, compensation is calculated for each unit of time the customer has additionally waited for the order.
 The system for selling goods according to the second embodiment is made in the form of a shopping center equipped with a computer system for managing 2 sales of goods.
 The sales system of goods according to the second embodiment is equipped with a device 9 configured to demonstrate the dynamics of sales in real time associated with a computer control system 2 for the sale of goods, in which each act of sale of goods is recorded and using transmitting and transmitting means a signal is transmitted to the receiving means of the said device 9, in which the analysis of incoming data and the formation of the dynamics of sales in real time. Results, for example, in the form of lists of goods with the highest sales ratings, or in the form of sales dynamics for various groups of goods, are shown in real time, for example, on a display screen or an electronic scoreboard. In this case, the demonstration tool (display or electronic board) is placed either inside the premises of the shopping center or outside, including in the territory adjacent to it.
The system of sales of goods works as follows
The buyer, guided by the purchase of visual information about the goods located on the sales rating on the means for placing the goods, selects either, in the case of a small purchase, directly a set of goods, or selects, for example cards or other means of identification 5 of goods containing identification codes of goods placed , for example, in a container located on the means 4 for placing goods or next to means 4 for placing goods, and orders the necessary set of goods. By means of an electronic reader 6, codes of goods are read, a signal is transmitted to a computer control system 2 for the sale of goods.
 Next, the encoded signal with information about the identification code of each product selected for purchase, which is equipped with each product, and information about its quantity is transmitted by the transmitting device of the buyer or seller (electronic reader 6) to the signal receiving and transmitting means in the computer control system 2 for selling goods , in which a signal is generated with information about ordering a set of goods and transmitted to the control device 8 of the unit 7 for storing goods.
 After the transaction is completed, the signal about the act of sale of goods from the control device 8 of the unit 7 for storing goods is sent to the device 1 for forming the database of sales of goods and the device 3 for determining the rating of sales of goods. After that, the said sales act is taken into account in the following sales statistics when determining the sales rating of each product.
 In the system of selling goods according to the second embodiment, the block 7 for storing goods is made in the form of at least one warehouse for quick shipment of goods containing a set of goods, and the rating value of each product determined by the statistical processing of these acts is taken into account as a parameter in the formation of the said set of goods sales of each product produced within a given time.
 Upon receipt of a signal with information about the order of a set of goods in the control device 8 of the unit 7 for storing goods associated with the computer control system 2, the order is formed and at the same time the time of shipment of the order is fixed and compared with the guaranteed time of shipment of the order, for example, for small wholesale and wholesale customers. If the guaranteed time of shipment of the order is exceeded, compensation is calculated for each unit of time the customer has additionally waited for the order. So, for example, if the guaranteed time of shipment of the order is 20 minutes, the compensation for each unit of time for additional waiting for the order by the buyer can be 1 settlement ruble of the bonus (the bonus is taken into account as a function of the time of additional waiting). Thus, when paying for a purchase, the buyer will receive 10 settlement rubles of bonus in 10 minutes of waiting.
 When placing an order in the storage unit of 7 goods of the goods sales system according to options 1 and 2, the process of forming the order can be recorded in real time using digital video recording tools, for example, a digital video camera, on a computer storage medium. A computer medium, such as a floppy disk (floppy disk) or compact disk (CD-ROM), with information about the composition and quantity of goods in the set is transferred to the buyer along with the order.
 In the second-option sales system, the opportunity to demonstrate real-time sales dynamics is additionally realized, which ensures the efficiency of goods sales, due to the information content of the sales dynamics being demonstrated, the perception of information available, and it also simplifies the consumer’s use of the goods sales system as a whole.
 For its implementation, the signal from the receiving and transmitting means of the computer control system 2 for the sale of goods with information about each act of sale of goods goes to the receiving means of the device 9, designed to implement the function of demonstrating the dynamics of sales of goods in real time, in which the analysis and statistical processing of incoming data . Results are displayed in real time, for example on a display screen or electronic scoreboard. In this case, the demonstration tool (display or electronic scoreboard) is placed either inside the premises of the shopping center or outside, including in the territory adjacent to it.
 The proposed method of selling goods allows you to increase the efficiency of sales of goods by placing goods according to sales ratings. Such a simple and affordable way for any buyer to inform about the demand for a particular product, about the interest of others around it, allows the buyer to visually evaluate the goods presented for sale, to make sure that their decision on their purchase is correct. At the same time, the purchase procedure itself is simplified for the buyer, and the time for selling the goods is reduced. The proposed method of selling goods, in fact, guarantees the purchase of goods by the buyer.
 The proposed design of a system for selling goods (options), which allows the implementation of the above method, allows you to expand the functionality of a system for selling goods.

Claims (10)

 1. The method of selling goods by forming a database of sales of goods, placing goods on funds for placing goods, which determines the sales rating of each product by statistical processing of the database of acts of sales of goods produced within a specified time, place each product on the means for placing goods in order of increasing or decreasing rating values of each product and upon purchase, the buyer selects the product, guided by visual information about the products located by sales rating.
 2. The method of selling goods according to claim 1, characterized in that the goods are placed on a means for placing goods in a horizontal or vertical direction in ascending or descending order of the sales rating of each product.
 3. The method of selling goods according to claim 1, characterized in that, when purchasing, they additionally form an order from a set of goods by transmitting an encoded signal about the name and quantity of goods from the means of identification of the goods by means of a remote reading device to the means of receiving and transmitting a signal from a computer sales management system goods.
 4. The method of selling goods according to claim 1, characterized in that, upon purchase, they additionally carry out a control operation over the formation of an order package from a set of goods by recording data on each product in real time using digital video recording on a computer storage medium with the possibility of transferring to the buyer said storage medium.
 5. The method of selling goods according to claim 1, characterized in that when purchasing, they additionally carry out the operation of forming the dynamics of sales of goods in real time by fixing each act of selling goods, analyzing and statistical processing of incoming data and demonstrating the results in real time, for example, on a display screen or electronic scoreboard.
 6. A system for selling goods, containing at least one means for placing goods for sale, a unit for storing goods for sale, a computer system for managing the sale of goods, comprising a device for generating a database for selling goods, characterized in that the computer system for managing the sale of goods equipped with a device for determining the sales rating of each product associated with the device for creating a database of sales of goods, while the means for placing goods is equipped with means id identification of each product containing the identification codes of each product, and the goods are placed on the said tool in the order of increasing or decreasing rating values of each product, determined by statistical processing of sales data of each product for a given time.
 7. The system for the sale of goods according to claim 6, characterized in that it is made in the form of a shopping center equipped with a computer-based sales management system.
 8. A system for selling goods, comprising at least one means for placing goods for sale, a unit for storing goods for sale, a computer system for managing the sale of goods, comprising a device for generating a database for selling goods, characterized in that the computer system for managing the sale of goods equipped with a device for determining the sales rating of each product associated with the device for generating a database of sales of goods and with the control unit of the storage unit of goods for sale, etc. and this said storage unit of goods is made in the form of at least one warehouse for quick shipment of goods containing a set of goods, while the rating value of each product determined by the statistical processing of sales data of each product for a given time is taken into account as a parameter in the formation of the said set of goods wherein said block of storage of goods is equipped with at least one control device of the block of storage of goods associated with a computer control system for the sale of goods and with the possibility of forming an order for a set of goods.
 9. The system of sales of goods under item 8, characterized in that it is made in the form of a shopping center equipped with a computer-based sales management system.
 10. The system of selling goods according to claim 8, characterized in that it is additionally equipped with a device configured to demonstrate the dynamics of sales in real time, associated with a computer-based system for managing the sale of goods, in which each act of sale of goods is recorded using transmitting and receiving means a signal is transmitted to the receiving means of the said device, in which the incoming data is analyzed and the sales dynamics is generated in real time with the possibility of demonstrating the results, for example, tap the display or the electronic scoreboard.
RU2002104416A 2002-02-20 2002-02-20 Method and system for selling commodities (alternatives) RU2210107C1 (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012161740A2 (en) * 2011-05-23 2012-11-29 Wahrheit, Llc System and method for generating recommendations
US8620721B1 (en) 2007-07-13 2013-12-31 Wahrheit, Llc System and method for determining relative preferences for marketing, financial, internet, and other commercial applications

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8620721B1 (en) 2007-07-13 2013-12-31 Wahrheit, Llc System and method for determining relative preferences for marketing, financial, internet, and other commercial applications
WO2012161740A2 (en) * 2011-05-23 2012-11-29 Wahrheit, Llc System and method for generating recommendations
WO2012161740A3 (en) * 2011-05-23 2013-11-07 Wahrheit, Llc System and method for generating recommendations

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Effective date: 20160221