JP2003006406A - Database engine for marketing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a database engine which enables an advertiser, etc., to confirm consumer's responses to an advertisement, a research, an event, etc., in real time by using a network. SOLUTION: This database engine is equipped with an input server which receives information from users including portable telephone users, an output server which outputs an analysis result to clients, a client-server database which stores information of the clients and servers, a member database which stores information from the users, and a database server which stores the information from the input server in the member database, takes an analysis by using the member database, and outputs the analysis output to the output server.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a database engine for marketing using a communication database. In particular, it relates to marketing "inexpensively,""easily" and "speedily" using mobile phones.

[0002]

2. Description of the Related Art At present, it is general to use a television, a newspaper, a magazine, an outdoor light board, the Internet or the like as a method of advertisement, survey, event, etc. (hereinafter referred to as advertisement). In these cases, as a method for the advertiser to confirm the reaction of the consumer to the advertisement through the above various media, a method of confirming the reaction through a specific question survey is used, and the TV drama etc. As a method of investigating the audience rating, it is common to use various kinds of audience rating survey devices.

In addition, recently, an advertising method using the Internet has been activated, a banner advertisement or the like is put up on a website, and a method of paying an advertising fee depending on the number of times a consumer clicks is utilized, or the number of members of the site is increased. A method of deciding an advertisement fee based on this is generalized.

In the advertising method as described above, the advertiser or the like spends a lot of money on the advertisement, but the reaction of the consumers to the advertisement is confirmed in real time, and the consumers who see the advertisement see the advertisement. If the consumption pattern or the propensity can be grasped in real time, more expenses can be invested in advertisements, etc. Therefore, there has been a demand for a system and method capable of confirming the reaction of consumers in real time.

[0005]

SUMMARY OF THE INVENTION The present invention is intended to solve the above-mentioned problems of the prior art, and an object of the present invention is to allow an advertiser or the like to respond to consumers' reactions to advertisements, surveys, events and the like. , To provide a database engine that can be checked in real time using a network.

[0006]

According to the present invention, there is provided an input server for receiving information from a user including a mobile phone, an output server for outputting an analysis result to a client, and a client / server database for storing information on the client and the server. A member database that stores information from the user, a database server that stores information from the input server in the member database, performs analysis based on the member database, and outputs an analysis result to the output server; Equipped with.

[0007] Preferably, the database server is
Receive a survey request from the client, create a questionnaire, send the created questionnaire to the user, receive the questionnaire response from the user, perform aggregation and analysis, notify the client of the result, create reward information, user Notify Reward.

The system / method according to the present invention utilizes the communication database to make "average" and "probability".
This is for marketing by obtaining "distribution", "correlation", "estimation", and "test". In particular, it is for marketing “cheaply”, “easily” and “speedily” due to the spread of mobile phones. This system / method fuses mobile marketing and database marketing to provide services that comprehensively support the marketing of companies and organizations.

[0009] In particular, mobile marketing is characterized in that it allows one-to-one marketing because there is one mobile phone for each person, and that it can be approached at any time and at a low cost.

In addition, database marketing can provide high-quality services, acquire and retain customers, extract target customers that meet needs, reduce time and cost, The feature is that data and know-how can be accumulated and shared as a knowledge database.

[0011]

1 shows the entire system according to an embodiment of the present invention. In FIG. 1, 1 is this system, 2 is a user who is the subject of this system's survey, 3 is a client who receives the services of this system, 4 is information from the client (for example, an image taken by a mobile phone) Various media to be posted (including, for example, a large display (vision) installed on the street) 5 is a network that interconnects the system 1, the user 2, and the client 3. System 1
Is a client server pool that stores information of an input server that sends information to the various media 4 while receiving information from the user 2, an output server 12 that sends information to the user 3, a database server 13 that is a database engine, and client and server information. (Table) 14 and database pool (table) 1 of registered members
5 is provided.

FIG. 2 outlines the services provided by this system / method. A brief description of FIG. 2 will be added.

S1: Market research (real-time mobile survey function of this system) It is possible to conduct research quickly and easily and see the results in real time. Research results and basic attributes are stored in a database. S2: Strategy / Planning (same as planning support consulting function) S3: Sales promotion (same as same as E-mail distribution function, DM, advertisement distribution function) By performing one-to-one target distribution based on research results and database information , It is possible to make more effective sales promotion. S4: Sales (same as above, support for e-commerce) S5: Sales analysis / customer analysis (same as above, aggregation / analysis function) This is a collection / analysis tool for data mining sales results. By pursuing a GUI, it has become possible to operate complex software that was previously handled only by marketers in a fun, intuitive and visual way. In addition, cross tabulation and graph display can be done easily.

FIG. 3 is a process flow chart of this system / method. A brief description of FIG. 3 will be added. S10: The client sends a survey request to the server. In the case of ASP, it is possible to create a questionnaire, extract target users, and distribute a questionnaire. S11: Create a questionnaire. As questionnaires, there are general questionnaires such as product planning and awareness surveys, media surveys on street media, and event surveys such as concerts and sports. S12: Send the questionnaire to the user. The survey target is
For example, general persons such as persons registered in the database in advance, persons registered in the database of the client, and passers-by are included.

S13: A questionnaire response is received from the user. S14: The answers of the questionnaire are totaled and analyzed. In particular,
This system / method allows cross tabulation to be performed in real time. For example, “correlation” indicating the relationship between groups of data, “estimation” inferring the whole from a part of data, and “testing” for determining whether a certain hypothesis is correct can be executed. S15: Notify the result to the client. Real-time results can be obtained on the WEB. The result is G
It is possible to intuitively display a graph by pursuing the UI. S16: “User data”, “questionnaire data”, and “survey result data” are stored in the server. S17: Create reward information. For example, giving points as a registered user and receiving some paid services for free. S18: Notify the reward.

This system / method has the functions of screening, collection sample setting, sample collection automatic stop, and multiple cross tabulation. Screening: Screening of data. You can easily extract only the data corresponding to the categories of period, gender, age, address, occupation, and annual income by turning on / off the check button. Sample setting: Setting of valid answer (= sample). Sample collection setting: Setting the number of collected samples. This will prevent clients from over budgeting due to too many samples. Multiple cross-tabulation: In addition to the X-axis and Y-axis cross-tabulations, the screening function described above is added to enable cross-tabulation in two or more dimensions.

According to this system, various analyzes can be performed on various communities made up of users of personal computers and mobile phones. Various communities are groups including individuals in units of tens of thousands, hundreds of thousands, millions, and the like. This kind of group shares some kind of interest and forms, as it were, a community of interest. By giving this system to the engine part that makes the individual attributes existing in the core part of this community of interest clear, it becomes possible to clarify the form and shape of the community of interest as a community.

Taking a community of interest in so-called ringtones as an example, a business where users who simply go to get their favorite songs pass through the net and pay communication charges to carriers is a user of that community. If you compare the number to the circulation of newspapers and publications, you can see it as a huge medium. By installing the system (DB engine) of the present invention in the community there, individual attributes can be analyzed instantly, and at the same time, generate business income such as advertising business and new one-to-one business as a huge medium. Will be possible.

The present system can instantly perform cross tabulation and multiple cross tabulation of evaluation of individual attributes, and can instantly display a graph display of many patterns. With the pursuit of GUI, it was impossible for an unskilled person to perform complicated complicated multiple regression analysis such as testing, estimation, confirmation, statistics, ranking, etc. In the real time, pressing the select button with "one click" It becomes possible to see. In addition, the characteristics and distribution of the “interested community” unit attribute can be determined instantly. Moreover, ASP
Since it has been converted ((fully automated)), the research client will be able to perform desk research interactively in real time at the time of licensing the software.

As an example, it is assumed that a “consortium of interests” in the field of education is put in the mobile content. As a result of reference study with contents such as exam questions, English test, college entrance examination tendency questions, etc., the test results can be instantly displayed for ranking by both mobile users, exams, and Keio industry clients.

Further, depending on the characteristics of the homogenous distribution of the "community of interest", individual DB attributes can be shared as a DB engine capable of sharing the same community. For example, a DB engine that provides mutual compatibility between recruitment business, skill improvement support business, mature / test industry, apartment business, moving business, finance business, furniture rental business, music distribution business, image distribution business, game distribution business, etc. Therefore, by giving a protocol to each of these “communities of interest” and forming a consortium, it is possible to form a completely new mega media organization. For advertisement placement to the mega media, the agency or the client can directly participate in the auction by credit from the ASP model (fully automated), and at the same time, the mobile user can perform one-stop commerce within the consortium.

With this system, as shown in FIG. 2, research->plan->promotion->commerce->
The data mining cycle can now be performed in real time as a series of tasks.

The present invention is not limited to the above embodiments, and various modifications can be made within the scope of the invention described in the claims, and these are also included in the scope of the present invention. It goes without saying that this is what is done.

In the present specification, the means does not necessarily mean physical means, but also includes the case where the function of each means is realized by software.
Further, the function of one means may be realized by two or more physical means, or the functions of two or more means may be realized by one physical means.

[Brief description of drawings]

FIG. 1 is an overall view of a system according to an embodiment of the present invention.

FIG. 2 is a diagram showing an outline of services provided by the system according to the embodiment of the present invention.

FIG. 3 is a processing flowchart of the system according to the embodiment of the present invention.

[Explanation of symbols]

1 Database engine 2 clients 3 users 4 Various media 5 network 11 Input server 12 Output server 13 Database server 14 Client server pool 15 member database pool

Claims (2)

[Claims] 1. An input server for receiving information from a user including a mobile phone, an output server for outputting an analysis result to a client, a client / server database for storing information on the client and the server, and information for the user. And a database server for storing information from the input server in the member database, performing analysis based on the member database, and outputting the analysis result to the output server. 2. The database server receives a survey request from a client, creates a questionnaire, sends the created questionnaire to the user, receives a questionnaire response from the user, performs aggregation and analysis, and sends the result to the client. 2. The marketing database engine according to claim 1, wherein the marketing database engine notifies the user, creates reward information, and notifies the user of the reward.