JP2002279490A - Advertisement distributing method and system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distributing system for displaying advertisement contents relating to a customer on a display part, by utilizing a display waiting time in an automated teller machine. SOLUTION: This advertisement distributing system is provided with an advertisement commission terminal for supplying the advertisement contents, the automated teller machine generating usage start information, when a customer starts the occupation of the automated teller machine, while receiving the advertisement contents to display it on the display part; a customer information controller receiving the usage start information from the automated teller machine, and specifying a customer number, while receiving the advertisement contents corresponding to the customer information and sending the advertisement contents to the automated teller machine; and an advertisement contents controller accumulating the advertisement contents received from the advertisement commission terminal, while receiving the customer number specified by the customer information controller, selecting the advertisement contents, corresponding to the customer information stored in the customer storage data base, and transmitting the same to the customer information controller.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution method and an advertisement distribution system.
Using a satellite, the advertisement content can be transferred to an automatic teller machine (A
TM) and an advertisement distribution method for supplying and displaying the advertisement.

[0002]

2. Description of the Related Art Conventionally, automated teller machines (hereinafter referred to as ATMs) in which a customer inserts a card or passbook, deposits cash, withdraws, or writes a balance in the passbook are well known. FIG. 9 is a perspective view showing an example of the appearance of a conventional ATM 10. As shown in FIG. In FIG. 9, an ATM 10 generally includes a card insertion slot 31 for inserting and ejecting a transaction customer's card, a statement slip issuing port 32 for issuing a statement showing the details of the transaction at the end of the transaction, and depositing and paying for deposit transactions. It has a cash port 35 for depositing and paying out cash at the time, a passbook insertion port 33 for taking in and discharging a passbook in a passbook transaction, and a display unit 34 having an input touch panel.

FIG. 10 is a block diagram showing an example of a hardware configuration of a conventional ATM 10. As shown in FIG. 10, a hardware configuration 40 of the ATM 10 includes a data reading unit 41 for reading data of a magnetic stripe such as a cash card or a passbook inserted by a customer, an input unit 42 for selecting a transaction and inputting a password, and the like. A cash input / output unit 43 for receiving or withdrawing cash according to the above, a medium loading unit 44 for loading and discharging a medium such as a card or a passbook inserted by a customer, a control unit 45 for controlling each unit in the ATM 10, a pull-down content and input A display unit 46 for displaying guidance; a statement slip issuing unit 47 for issuing a statement of transaction details at the end of the transaction; a passbook printing unit 4 for printing transaction details on a passbook inserted by the customer
8. It has a communication unit 49 for transmitting and receiving data to and from an external device, and a storage unit 50 for storing and managing customer transaction information.

In the ATM 10, various displays are made on the display unit 34, and the customer performs predetermined transaction processing by pressing a touch panel or inputting numbers and characters according to the screen displayed on the display unit 34. be able to.

[0005]

However, usually,
After the customer inputs a number on the display of the display unit 34, there is a considerable waiting time until the result appears, and the customer is frustrated with this waiting time and has a disadvantage that the customer loses time.

[0006] The present invention has been made in view of the above-mentioned problems, and an object thereof is to provide an automatic cash transaction apparatus (A
The present invention provides an advertisement distribution system that displays an advertisement related to a customer (hereinafter, simply referred to as an advertisement) using the waiting time in TM).

Another object of the present invention is to provide an advertisement distribution system for displaying an advertisement on a part or the whole of a display unit of an ATM.

Another object of the present invention is to provide an advertisement distribution system for printing an advertisement on a transaction statement output from an ATM.

[0009]

According to the present invention, there is provided an advertisement distribution method including an advertisement request terminal, an advertisement content control device, a customer information control device, and an automatic cash transaction device. The advertisement requesting terminal supplies the advertisement content to the advertisement content control device, the advertisement content control device stores the received advertisement content in the content database, and the automatic teller machine starts the use of the automatic teller machine by the customer. When the use start information is transmitted to the customer information control device, and the customer information control device receives the use start information from the automatic teller machine, the customer information control device identifies the customer number from the use start information and controls the customer number for the advertisement content. Sending to the device, the advertising content control device,
When the customer number is received, the advertisement content corresponding to the customer information stored in advance in the customer storage database is selected and transmitted to the customer information control device, and the customer information control device receives the advertisement content corresponding to the customer information. At times, the advertisement content is transmitted to the automatic teller machine and displayed on the display unit of the automatic teller machine.

[0010] Further, according to the present invention, the line transmitted from the advertising content control device to the customer information control device is a satellite line.

[0011] Further, according to the present invention, the line transmitted from the advertising content control device to the customer information control device is a ground line.

Further, in the present invention, the step of selecting the advertisement content corresponding to the customer information is characterized in that the advertisement content is selected based on the customer information such as the hobby, age, and gender of the customer.

[0013]

FIG. 1 is a diagram showing an advertisement distribution system according to an embodiment of the present invention. In FIG. 1, an advertisement distribution system according to an embodiment of the present invention includes an advertisement request terminal 1 for supplying advertisement content, an advertisement content control device 2 for associating advertisement content with customer information, and transmission for transmitting advertisement content. Device 3, a transmitting antenna 4 for transmitting a radio wave, a satellite 5 for relaying a radio wave received from the transmitting antenna 4, a receiving antenna 6 for receiving a radio wave from the satellite 5, a receiver 7 for generating reception data from the received radio wave, Automatic teller machine (ATM) 10 (10a, 1) to be used
0b, 10c), store the customer information, and convert the advertising content received from the advertising content control device 2 into an AT.
M10 includes a customer information control device 8 for transmitting to the M10, and a ground line 9 for transmitting customer information from the customer information control device 8 to the advertisement content control device 2.

Next, an outline of the operation of the advertisement distribution system of the present invention will be described. In FIG. 1, an advertisement requesting terminal 1 receives an advertisement from an advertisement requesting agent, and
Send to The advertising content control device 2 classifies the advertising content received from the advertising request terminal 1 and stores the classified advertising content in the advertising content database. On the other hand, the ATM 10 detects that the customer has started a transaction, and the customer information control device 8
Notify. Upon receiving information from the ATM 10 that the customer has started a transaction, the customer information control device 8 transmits the customer information stored in the customer information base in the customer information control device 8 to the advertisement content control device 2 via the ground line 9. Send to The advertising content control device 2 includes a customer information control device 8
The advertisement content related to the customer information received from is retrieved from the advertisement content database and sent to the customer information control device 8 via the transmitter 3, the transmission antenna 4, the satellite 5, the reception antenna 6, and the receiver 7. Customer information control device 8
Transmits the received advertisement content to the ATM 10. A
The TM 10 displays the received advertisement content on a screen and supplies it to the customer.

FIG. 2 is a diagram showing an example of a configuration block of the advertisement content control device 2 in FIG. In FIG. 2, the advertising content control device 2 includes a content editing unit 2
1, a content database (DB) 22, a customer information editing unit 23, a customer information database (DB) 24, and a content / customer information association unit 25.

Next, the operation of the advertisement content control device 2 will be described. The advertising content received from the advertising request terminal 1 is edited and classified by the content editing unit 21 and stored in the content DB 22. On the other hand, the customer information received from the customer information control device 8 is edited and classified by the customer information editing unit 23 and stored in the customer information DB 24.

FIG. 3 is a diagram showing an example of a configuration block of the customer information control device 8 in FIG. In FIG. 3, a customer information control device 8 includes an interface unit 8 with an ATM 10.
1, a customer information control unit 82 and a customer information database (DB) 83 for storing customer information. The customer information control unit 82 edits and classifies the customer information of the customer who uses the ATM 10 in advance and stores it in the customer information DB 83, and when the use start information is received from the ATM 10,
It has a function of extracting customer information corresponding to the use start information stored in the customer information DB 83 and transmitting the extracted customer information to the advertisement content control device 2.

Next, the operation of the customer information control device 8 will be described. The customer information control unit 82 includes the interface unit 8
When the use start information is received from the ATM 10 via the ATM 1, the customer information about the customer is extracted from the customer information DB 83, and the extracted customer information is transmitted to the advertisement content control device 2 via the ground line 9.

On the other hand, when receiving the advertisement content from the advertisement content control device 2 via the receiver 7, the customer information control unit 82 transmits the received advertisement content to the ATM 10 via the interface unit 81.

FIG. 4 is a diagram showing an example of a configuration block of the ATM 10 in FIG. In FIG. 4, the ATM 10
Is a data reading unit 41 for reading data of a magnetic stripe such as a cash card or a passbook inserted by a customer, an input unit 42 for selecting a transaction and inputting a personal identification number, etc., and depositing and withdrawing cash depending on the transaction. A cash input / output unit 43, a medium take-in unit 44 that takes in and discharges a medium such as a passbook inserted by a customer, a control unit 45 that controls each unit in the ATM 10, and a display unit 4 that displays the contents of a draw and input guidance.
6, a statement slip issuing section 47 for issuing a statement of transaction details at the end of a transaction, a passbook printing section 48 for printing transaction details on a passbook inserted by a customer, a communication section 49 for transmitting and receiving data to and from an external device, a content display Control unit 110, customer information collection unit 111, and storage unit 5 that stores and manages customer transaction information.
Has zero.

Next, the operation of the advertisement requesting terminal 10 will be described. The ATM 10 of the present invention is obtained by adding a content display control unit 110 and a customer information collecting unit 111 to a conventional ATM. Therefore, the content display control unit 11
0 and only the part of the customer information collecting unit 111 will be described, and the other parts are the same as in the conventional case, and a description thereof will be omitted. The content display control unit 110 sends an instruction on how to display the advertisement content received from the advertisement content control device 2 via the satellite 5 on the ATM 10 by the AT.
Give to M10. For example, the advertisement content is displayed on the display unit 3
4 is displayed on a part of the screen, on the entire screen, at a certain point in time, or at all times. Meanwhile, the customer information collection unit 1
Numeral 11 designates the customer from the card or passbook inserted by the customer, and the identified customer number and the customer
Information on the start of use of the customer information control device 8
Send to

FIG. 5 is a diagram showing an example of a screen display on the display unit 34 of the ATM 10. The display unit 34 has, for example, buttons or a touch panel such as a withdrawal display unit 61, a balance inquiry display unit 62, a deposit display unit 63, a passbook entry display unit 64, a transfer display unit 65, and a part of the display unit 34, for example. Has an advertising area 66 on which the content of the advertisement is displayed. In this advertising area 66,
The advertising content selected based on the customer information is A
This is displayed when the calculation waiting time of the TM 10 or the screen changes.

Next, how the advertisement content is displayed on the display unit 34 of the ATM 10 when the customer uses the ATM 10 will be specifically described below. FIG. 6 is a flowchart illustrating the processing of the ATM 10.

In FIG. 6, when starting a transaction, the customer selects the type of transaction at the ATM 10 with a button or a touch panel, and then inserts a card or passbook into the card slot 31 or the passbook slot 33 of the ATM 10. I do. At this time, the customer information collection unit 111 of the ATM 10
It is detected that the use of TM has started (step S1).
1), customer information is collected from the inserted card or passbook, and the communication unit 49 transmits the collected customer information to the customer information control device 8 (step S12).

On the other hand, when the customer information collection unit 111 does not detect the start of use of the ATM, the content display control unit 11
0 determines whether or not the advertisement content has been received (step S13). When the advertisement content is received via the satellite 5 in step 13, the advertisement content is displayed on the display unit 34 (step S14).

FIG. 7 is a flowchart for explaining the operation of the customer information control device 8. 7, the customer information control device 8 determines whether or not use start information generated when a customer uses the ATM 10 is received from the ATM 30 (step S21). When the use start information is received (Yes in step S21), the customer information corresponding to the customer number included in the use start information is transmitted to the customer information D.
The data is read from B83 (step S22). Next, the read customer information is transmitted to the advertising content control device 2 via the ground line 9 (step S23). On the other hand, when the customer start information is not received (No in step S21), the customer information control unit 82 determines whether the advertisement content has been received via the satellite 5 (step S24). When the advertisement content is received (Y in step S24)
In the case of es), the customer information control unit 82 distributes the received advertisement content to the ATM 10.

FIG. 8 is a flowchart for explaining the operation of the advertising content control device 2. In FIG. 8, the advertising content control device 2 determines whether or not the advertising content has been received from the advertising request terminal 1 (step S3).
1). When receiving the advertising content (Yes in step S31), the content editing unit 21 stores the received advertising content in the content DB 22. on the other hand,
If the advertisement content is not received in step S31, it is determined whether the ATM use start information has been received (step S34). If the ATM use start information is received (Yes in step S34), the customer information editing unit 23 extracts customer information corresponding to the ATM use start information from the customer information DB 24 (step S35). Next, the content / customer information associating unit 25 reads out the advertising content corresponding to the customer information extracted by the customer information editing unit 23 from the content DB 22, associates them with each other, and transmits the advertising content to the customer via the satellite 5 from the transmitter 3. Information control device 8
Send to Here, in the content DB 22, customer information such as a customer's hobby, age, and gender is stored in advance.
The customer information editing unit 23 selects an advertisement content corresponding to the customer information. For example, if the customer is a woman, an advertisement for cosmetics related to a woman is supplied, and if the customer's hobby is “golf”, an advertisement for a product related to golf is selected to be supplied.

In this embodiment, the advertisement content is displayed based on the customer information of the customer. However, the advertisement content is randomly displayed to all customers who transact at the ATM 10 without being based on the customer information. You may make it. Further, the display time may be always displayed on the display unit 34. The display location may be a part of the display unit 34 or the entire display unit 34.

Further, the advertisement content may be printed not only on the display unit 34 but also on a transaction statement supplied to the customer.

[0030]

As described above, according to the present invention,
When a customer uses the ATM 10, an appropriate advertisement is displayed on the display unit of the ATM based on the customer information, and an advertisement distribution method and system that can obtain an optimal advertisement effect can be provided.

According to the present invention, an advertisement can be displayed in a waiting time until a next display appears after a customer makes an input to an ATM, so that the customer is frustrated before the next display appears. There is an effect that can be eliminated.

[Brief description of the drawings]

FIG. 1 is a diagram showing an advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is a diagram showing an example of a configuration block of an advertisement content control device 2 in FIG.

FIG. 3 is a diagram showing an example of a configuration block of a customer information control device 8 in FIG.

FIG. 4 is a diagram showing an example of a configuration block of an ATM 10 in FIG. 1;

FIG. 5 is a diagram illustrating an example of an advertisement area of a display unit of the ATM.

FIG. 6 is a flowchart illustrating processing of the ATM 10;

FIG. 7 is a flowchart illustrating the operation of the customer information control device 8;

FIG. 8 is a flowchart illustrating the operation of the advertising content control device 2.

FIG. 9 is a perspective view showing an example of the appearance of a conventional ATM 10.

FIG. 10 shows a hardware configuration 40 of the conventional ATM 10.
FIG. 4 is a block diagram showing an example of the above.

[Explanation of symbols]

1 ... Advertising request terminal, 2 ... Advertisement content control device, 3 ...
Transmitter, 4 ... Transmission antenna, 5 ... Satellite, 6 ... Reception antenna, 7 ... Receiver, 8 ... Customer information control device, 9 ... Terrestrial line, 10 ... Automatic teller machine (ATM), 21 ... Content editing unit, 22: Content DB, 23: Customer Information Editing Unit, 24: Customer Information DB, 25: Content / Customer Information Correlation Unit, 31: Card Insertion Slot, 32: Statement Slip Issuance, 33: Passbook Insertion, 34: Display Department, 35 ... Cash mouth,
41 data reading unit, 42 input unit, 43 cash input / output unit, 44 medium intake unit, 45 control unit, 46 display unit, 47 statement slip issuing unit, 48 passbook printing unit, 49
Communication unit 50 Storage unit 61 Drawer display unit 62
Balance inquiry display section, 63: deposit display section, 64: passbook entry display section, 65: transfer display section, 66: advertising area, 81:
Interface unit, 82: customer information control unit, 83: customer information DB, 110: content display control unit, 111: customer information collection unit

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07F 9/02 G07F 9/02 C 17/40 17/40

Claims (8)

[Claims] 1. An advertisement distribution method including an advertisement request terminal, an advertisement content control device, a customer information control device, and an automatic cash transaction device, wherein the advertisement request terminal supplies an advertisement content to the advertisement content control device. The advertisement content control device stores the received advertisement content in a content database, and the automatic teller machine transmits usage start information to the customer information control device when the customer starts using the automatic teller machine. When the customer information control device receives the use start information from the automatic teller machine, the customer information control device specifies a customer number from the use start information, transmits the customer number to the advertisement content control device, and the advertisement content control device When the customer number is received, an advertisement corresponding to the customer information stored in the customer storage database in advance Selecting the content and transmitting it to the customer information control device. When the customer information control device receives the advertisement content corresponding to the customer information, the customer information control device sends the advertisement content to the automatic teller machine and displays the content on the automatic teller machine. An advertisement distribution method characterized by causing a section to display the advertisement. 2. The advertisement distribution method according to claim 1, wherein a line transmitted from the advertisement content control device to the customer information control device is a satellite line. 3. The advertisement distribution method according to claim 1, wherein a line transmitted from the advertisement content control device to the customer information control device is a ground line. 4. The advertisement according to claim 1, wherein the step of selecting the advertisement content corresponding to the customer information selects the advertisement content based on customer information such as a hobby, age, and gender of the customer. Delivery method. 5. An advertisement distribution system comprising an advertisement request terminal, an advertisement content control device, a customer information control device, and an automatic cash transaction device, wherein the advertisement request terminal supplies advertisement content, and the customer has an automatic cash transaction device. When it is detected that the use of the automatic transaction device is started, it generates usage start information, and on the other hand, the automatic transaction device that displays the advertisement content on the display unit when the advertisement content is received, from the automatic transaction device Upon receiving the activation information,
A customer number is specified from the use start information, and on the other hand, when an advertisement content corresponding to the customer information is received, a customer information control device that sends the advertisement content to the automatic teller machine, and an advertisement received from the advertisement request terminal. The content is stored, and when a specific customer number is received from the customer information control device, the advertisement content stored above is selected according to the customer information stored in the customer storage database in advance, and the customer information control is performed. An advertisement distribution system, comprising: an advertisement content control device that transmits the advertisement content to the device. 6. The advertisement distribution system according to claim 5, wherein a line transmitted from the advertisement content control device to the customer information control device is a satellite line. 7. The advertisement distribution system according to claim 5, wherein a line transmitted from the advertisement content control device to the customer information control device is a ground line. 8. The advertisement according to claim 5, wherein the step of selecting the advertisement content corresponding to the customer information selects the advertisement content based on customer information such as a hobby, age, and gender of the customer. Delivery system.