JP2002273060A - System, program and method for advertisement using network game - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system, a program and a method for advertisement using a network game, which are improved in advertising effect, by delivering advertising information through the actions of a game character and imparting the character of a game to the display of advertisement itself. SOLUTION: When the system supplies game information to a user terminal connected to a network for performing a network game and advertising information thereto as well, it receives the information by terminal operation and transmits game information according thereto. It monitors the action of a game character based on the game information, and when it determines that the character has performed a prescribed action, it supplies related advertising information to the user terminal by referring to an advertisement relation table storing therein the actions of the character and the advertising information items linked with each other.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement system, an advertisement program, and an advertisement method using a network game for providing advertisement information to a user terminal playing a game via a network.

[0002]

2. Description of the Related Art In recent years, the WWW (World Wid
It is widely practiced to publish a website on e Web) and provide product introductions and support information.

In such a website, an advertisement composed of a language such as JAVA (registered trademark) script, a so-called banner advertisement, is displayed on a part of a page to be provided, and the advertisement is multiplied by providing useful information. Advertising techniques were used.

[0004] Since the advertising effect of this banner advertisement depends on the content of the main information, there are some which provide high demand game information and display the advertisement on this game screen.

FIG. 18 shows an example in which a banner advertisement is displayed on a conventional game screen.

FIG. 18A shows the lower side of the game display section 41, and FIG. 18B shows the right side of the game display section 41.
(C) shows a banner advertisement 42 on the background of the game display unit, respectively.
Is displayed.

[0007]

However, since the players of the game concentrate on the game, they do not pay much attention to the banner advertisement displayed on the background screen and the effect of the advertisement is weak. Was.

Further, since only a part of the screen such as the background can be used, the advertising space is limited, and the information that can be displayed is limited.

Accordingly, the present invention provides advertisement information in accordance with the action of a character in a game, and enhances the advertisement effect by giving the game itself to the display of the advertisement.
An advertisement system, an advertisement program, and an advertisement method using a network game are provided.

[0010]

An advertisement system, an advertisement program, and an advertisement method using a network game according to the present invention can be used when a user's car crashes or pits in a racing game, for example, in a racing game. , By providing advertising information,
The display of the advertisement itself has a game-like effect to improve the advertisement effect.

[0011] Further, since the display timing of the advertisement can be set in accordance with the action of the character, it can be displayed when the game breaks down, such as when the user's car crashes or pits, and the user's awareness To the advertisement.

[0012]

Embodiments of the present invention will be described below with reference to the accompanying drawings.

Embodiment 1 FIG. 1 is a schematic configuration diagram of an advertisement system using a network game according to the present invention.

An information providing server 1, which is an advertisement system of the present invention, is connected to a user terminal 2 via a network such as the Internet, and transmits the terminal 2 to another server 3 according to the action of a game character. The connection is made to display the advertisement.

As shown in FIG. 2, the server 1
An arithmetic processing unit 12 including an MPU (micro processor unit), a main memory, and the like, a hard disk (solid magnetic storage device) 1 storing software for arithmetic processing
3. Input / output port 14 which is an input / output unit for these data
Etc. are provided.

The main body 11 has an input / output port 14.
A peripheral device such as a display 17 and a modem 18 is connected via the.

An operating system (OS) and application software (advertising program using a network game) are installed on the hard disk 13 of the main body 11. The hard disk 13
Stored therein are an advertisement-related table in which the motion of the character is associated with the advertisement information, information on the advertiser, points issued to the user, and the like.

The arithmetic processing unit 12 performs processing based on information from peripheral devices and application software.
1, transmitting means 22, monitoring means 23, information providing means 2
4. A frequency measuring unit 25, a charge calculating unit 26, a counting unit 28, a charging unit 27, a billing unit 29, and the like are realized.

The function of the receiving means 21 is to receive operation information from the user terminal 2.

The function of the transmitting means 22 is to transmit game information in accordance with the operation information received by the receiving means 21.

The function of the monitoring means 23 is to monitor the operation of the game character.

As a function of the information providing means 24, when it is determined that the character has performed a predetermined action based on the monitoring information from the monitoring means 23, the related advertisement information is referred to by referring to the advertisement related table. Provide to user terminal.

In this example, when a car as a character touches a signboard (advertisement) provided on the side of the course, when the car is damaged (crashes) by contact with another car, etc., or when a pit stops. And other advertising information.

As a function of the frequency measuring means 25, the information providing means 24 measures the frequency at which it is determined that the character has performed a predetermined action for each predetermined action.

The function of the fee calculating means 26 is to calculate an advertising fee for each predetermined operation according to the measurement result of the frequency measuring means 25.

The function of the counting means 28 is to count the number of provided advertisement information for each advertisement information.

The function of the charging means 27 is to charge for each of the advertisement information according to the counting result of the counting means 28.

The server 1 has a configuration in which each means is realized by operating application software (advertising program using a network game) on a general-purpose computer, but each means is realized by a dedicated electronic circuit. There may be.

FIG. 3 is a schematic configuration diagram of the user terminal 2.

The user terminal 2 includes an arithmetic processing unit 12, a hard disk 13, an input / output port 14, a keyboard 15,
This is a so-called personal computer including a mouse 16, a display 17, a modem 18, a printer 19, and the like.

The user terminal 2 can be connected to a network via a modem 18 and can access the information providing server 1 to receive game information and play a network game.

FIG. 4 is an explanatory diagram of a procedure for providing advertisement information (an advertisement method using a network game) in the above system.

In the present embodiment, the server 1 provides a racing game in which a player goes around a predetermined course and competes for a ranking.

First, the user U uses the terminal 2 to
(Step 1, hereinafter abbreviated as S1).

The user U looks at the homepage of the site provided by the server 1, searches for a corner of the game, and selects a game (S2).

The server 1 receives the information of the selection (operation) of the terminal 2 by the function of the receiving means 21 (S3), and in response, transmits the game information to the terminal 2 by the function of the transmitting means 22. (S4).

When playing a game based on the game information, the operation information of the terminal 2 is received by the receiving means 2 in the same manner as in the step.
The game information is received by the function 1 and the game information corresponding thereto is provided, and this is repeated to advance the game.

When the game is started, a game screen (the title of the game is shown in FIG. 5) is first displayed on the display 17 of the terminal 2 as shown in FIG. 5, and then an input of a name for specifying the user U is required. (FIG. 6).

When the user name is entered, a menu screen (FIG. 7) is displayed, and when RACE is selected from the options on the screen, a description of the course and a description of the prize money (points) that can be obtained according to the rank (performance). Is displayed (FIG. 8).

After confirming the explanation and pressing the confirmation button 81 (clicking with the mouse), the race starts (S).
5, FIG. 9).

FIGS. 10 and 11 are explanatory diagrams during a race. The user U uses the mouse 16
To make a round along a predetermined course as shown in the figure. In this operation, the direction of the car (character) 70 is determined according to the moving direction of the mouse 16, the accelerator is depressed by pressing the mouse button, and the brake is activated by releasing the mouse button.

Note that a signboard (advertisement) 71 is provided beside the course of the car 70. In particular, FIGS.
It is provided in a place where the car 70 can easily go out of the course, such as near a corner as in 1.

Then, the server 1 monitors the movement of the vehicle by the function of the monitoring means 23 (S6). When the car 70 contacts the advertisement 71 as shown in FIG. The user stores the game situation such as the number of laps of the car 70 and the position on the course, and once closes the game screen, and refers to the advertisement-related table stored in the hard disk 13 to display the corresponding advertisement information. It is provided to the terminal 2 (S7).

For providing the advertisement information, the advertisement data itself to be displayed on the user terminal 2 may be transmitted, but in this example, only the link information is displayed so that the web page associated with the signboard 71 is displayed. Sending.

The user terminal 2 having received the link information (advertisement information) connects to the server 3 (FIG. 1) of the link destination and requests the web page.

FIG. 13 shows the web page stored in the user terminal 2.
FIG. 7 is an explanatory diagram when the information is displayed on a display 17.

In the display area 17a of the display 17 as shown in FIG.
Is displayed on the web page 51 based on the advertisement information.

Note that even when the user is interrupted from participating in the game, the other participants are proceeding with the game, and the status of the character (other vehicle) can be confirmed in the dialog 52.

A link for returning to the game is set in the advertisement web page 51 or in a site linked to this page.

After viewing the advertisement web page, the user searches for a link to return to the game. In this example, the “return to game” button 53 on the same page is clicked.

When the button 53 is clicked, the server 3 displays a confirmation dialog 54 as shown in FIG. 14 and presents a question to confirm whether the user has memorized the contents of the advertisement. This question is created in advance in accordance with the contents of the advertisement, and is stored together with the answer in a table constructed in the storage unit of the server 3 in association with the advertisement page. When the server 3 determines that the “return to game” button 53 of the page has been clicked, the server 3 reads the question from the storage unit and displays it as a dialog 54.

The user inputs the answer to this question. In this example, the number of the option pressed against the question is
Enter from.

If the input matches the answer stored in the table, information indicating that the browsing of the advertisement has been completed is transmitted to the user terminal 2 as a cookie and stored. Further, it notifies the server 1 of link information so that the player can return to the game.

User terminal 2 receiving this link information
Connects to the server 1 as a link destination and requests game information.

On the other hand, the server 1 confirms that the user terminal 2 has stored a cookie indicating that the advertisement browsing is completed, and if so, reads out the game situation stored before displaying the advertisement. The user's car 70 is caused to participate in the game from the position before the advertisement. If the cookie indicating that the advertisement has been browsed has not been saved, the display returns to the advertisement page (FIG. 13).

The question is stored in the advertisement-related table of the server 1, and when the user returns to the server 1 by specifying a game page with a return button or the like of a browser, the question and the answer are correctly determined. You may be comprised so that it may perform. Also, when providing advertisement information, the server 1 itself displays an advertisement page without linking the user terminal 2 to another server 3, and the questions and answers are stored in the advertisement-related table. Ask questions in the same way.

The car 70 also displays advertisement information when it collides with another car or a wall, a building, or the like outside the course and crashes (breaks or falls). The advertising information displayed in this case is
The advertisement information stored in the advertisement-related table is read out at random or in a predetermined order, and is displayed on the user terminal 2 as described above.

Further, the advertisement information is displayed even when the car 70 enters the pit. In this case, the advertisement information to be displayed is such that the advertisement information stored in the advertisement-related table is read out at random or in a predetermined order, and is displayed on the user terminal 2 as described above.

In this embodiment, as shown in FIG. 15, a pit P is provided in a part of the course, where refueling and tire replacement are performed.

Each vehicle is set so that fuel consumption is calculated according to the traveling distance, and one or two refuelings are required during the race.

Further, the tires are set such that the number of tires decreases with each lap, and the braking performance and the cornering performance are deteriorated, so that one or two tire changes are required during the race.

During the game, the user enters the pit (enters the pit P) at an arbitrary timing according to the remaining amount of fuel and the degree of tire deterioration.

The server 1 that has determined that the car 70 has entered the pit by the function of the monitoring means 23 displays the advertisement information in the same manner as described above.

After the user has viewed the advertisement, if there is a request for game information from the user terminal 2, the user confirms the cookie indicating that the browsing of the advertisement has been completed and refuels or replaces the tires. To return to the game.

Then, when the car 70 has made a predetermined number of laps, the race is completed and the result is displayed (FIG. 16).

The figure shows that the race this time was in fourth place and the winning prize (point) was $ 50,000.

This winning prize is converted at a predetermined rate.
Exchange for products at online shops. For example, if the winning prize is $ 50,000, it is exchanged for the actual product of 500 yen.

Next, a description will be given of means for charging the advertisement and calculating the advertisement fee.

The server 1 uses the function of the billing means 27 to
Each time the advertisement information is provided to the user terminal 2, a charge is made, and the number of charges for each advertisement information is stored in the hard disk 13 together with the position where the operation that triggered the charge was performed.

In this billing, the server 1 collects the advertisement fee by the function of the billing means 29 to the advertiser who has requested the provision of each advertisement information by totaling on a predetermined date such as the end of the month. For example, the billing destination for each advertiser is stored in the hard disk 13, and an e-mail or a facsimile is transmitted with reference to the billing destination. Alternatively, print out and mail a bill with the billing address.

The advertisement fee is calculated by the server 1 using the function of the fee calculation means 26 by multiplying the number of advertisement information provisions (the number of charges) N by the unit price (the advertisement fee for each predetermined operation).

The unit price 、 is determined by the server 1 monitoring the operation of the character (car) 70 for each game or for each predetermined game by the function of the frequency measuring means 25 and determining the predetermined operation at any position on the course. The number of occurrences of (course-out, crash, pit-in) is recorded, and by the function of the charge calculation means 26, the unit price of the position where the number of occurrences in one game is large is increased, and the unit price of the position where the number of times is small is increased. Calculate lower.

As a result, a fee corresponding to the advertising effect can be set for each position on the course, and an advertising space suitable for the needs of the advertiser can be provided.

As described above, according to the present embodiment, when the game character 70 performs a predetermined operation such as a crash or a pit stop caused by a user's operation, the user's participation in the game is interrupted. By providing the advertisement information, the user's consciousness focused on the game can be directed to the advertisement, and the advertisement effect can be improved. In addition, since a new page for advertisement is opened, the restriction on the advertisement space is reduced, and the degree of freedom of display is improved.

Further, since the user U returns to the game,
Since we look closely at the advertisement page and look for the return link 53,
Inevitably you will learn ads. In particular, by asking a confirmation question, the user can actively learn the contents of the advertisement.

While the user U is displaying the advertisement page 51, other users are proceeding with the game, and how to return to the game quickly and where to pit in (to see the advertisement) ) Etc. also determine the outcome of the game.
In this way, the display of the advertisement itself has a game characteristic, so that the user U can pay attention to the advertisement in the middle of the game, and the advertisement effect can be improved.

Embodiment 2 This embodiment is different from the above-described embodiment in the game information (game contents) provided by the server 1, and other configurations are substantially the same.

FIG. 17 shows a display 1 of the user terminal 2 when playing a game based on the game information from the server 1.
FIG. 7 is an explanatory diagram of a game screen displayed on 7.

The game shown in the figure is a so-called shooting game in which a character (cat) 73 on the user side throws a hammer H to exterminate a target rat 74.

The user U exterminates the rat 74 within the time limit while operating the cat 73 with the mouse 16 so as not to hit the falling rat 74.

The user 73 moves the character 73 right and left by moving the mouse 16 left and right, and throws the hammer H by pressing the left button of the mouse 16.

The thrown hammer H proceeds from the cat 73 to the rat 74, and returns to the cat 73 when it hits the rat 74 or crosses the upper end 75 of the screen.

When the hammer H hits the rat 74, the rat 74 and the hammer H disappear from the screen.

When all the rats 74 disappear from the screen within the time limit by repeating this, the game is cleared (achieved), and points corresponding to the number of the eliminated rats are issued to the user U. The point information is stored in the hard disk 13.

On the other hand, if the mouse 74 and the cat 73 come into contact with each other three times or more, or if the mouse 74 does not disappear within the time limit, the game is over (failure), and points corresponding to the number of the rats 74 that cannot be erased are given. The point is subtracted from the user's point stored in the hard disk 13.

The server 1 monitors the operation of the cat 73 by the function of the monitoring means 23, and when it is determined that the cat 73 has contacted the rat 74, the server 1 stores the game status such as the remaining number of the rat 74. Then, the game screen is once closed, and the advertisement information is extracted at random or in a predetermined order with reference to the advertisement related table stored in the hard disk 13 and provided to the user terminal 2.

Since the time limit of the game is reduced even while providing the advertisement information, the user U looks at the advertisement page as quickly as possible in the same manner as in the above-described embodiment. Return to.

As described above, by giving the game itself to the display of the advertisement, the advertisement effect can be improved as in the above-described embodiment.

<< Other Embodiments >> The information management system, the information management method, and the information management method of the present invention are not limited to the above-described embodiments, but may be made within the scope of the present invention. Of course, various changes can be made.

The present invention may have the following configuration.

[1]: In an advertisement system using a network game that provides game information to a user terminal connected via a network to play a network game and provides advertisement information to the user terminal, Receiving means for receiving information on the operation by the user, transmitting means for transmitting game information according to the information on the operation received by the receiving means, monitoring means for monitoring the operation of the character in the game, and operation of the character An advertisement-related table storing the advertisement information in association with the advertisement information, and, when it is determined that the character has performed a predetermined action based on the monitoring information from the monitoring means, the advertisement-related table is referred to by referring to the advertisement-related table. An advertisement system using a network game, comprising: an information providing unit that provides information to a user terminal.

[2]: a frequency measuring means for measuring the frequency at which the character is determined to have performed a predetermined action by the information providing means for each predetermined action, and a frequency measuring means for each predetermined action according to the measurement result of the frequency measuring means. An advertisement system using the network game according to [1], further comprising: a charge calculating unit configured to calculate the advertisement fee.

[3]: a counting means for counting the number of advertisement information provided by the information providing means for each advertisement information, and a charging means for charging each advertisement information in accordance with the count result of the counting means; An advertisement system using the network game according to [1] or [2], comprising:

[4]: The network game is a racing game, and the advertisement information is provided when a car which is a character of the game crashes, wherein the advertisement information is provided. An advertising system using the described network game.

[5]: The network game is a racing game, advertisement information is displayed beside this course, and the advertisement information is provided when a car that is the character of the game contacts the advertisement. An advertisement system using the network game according to any one of [1] to [4].

[6]: Any of [1] to [5], wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in. An advertising system using the described network game.

[7]: While displaying the advertisement,
The advertisement system using a network game according to any one of [1] to [6], wherein the user terminal stops participating in the game.

[8]: There is provided a table storing a question about the advertisement information and its answer in association with the advertisement information, and the receiving means transmits the game from the user terminal whose participation in the game has been interrupted to the game. When receiving the return signal of, the information providing means refers to the advertisement related table and transmits a question related to the advertisement information to the user terminal, and the receiving means transmits the answer to the question from the user terminal. Upon receiving, the transmitting means compares the answer to the question received by the receiving means with the answer in the related table and permits the user to return to the game, and resumes the transmission of the game information. An advertising system using a network game according to [7].

[0099]

[9]: a step of providing game information to a user terminal connected via a network to play a network game, and receiving information of an operation by the terminal in a server for providing advertisement information to the user terminal; Transmitting the game information according to the received operation information, monitoring the action of the character in the game, and determining that the character has performed a predetermined action based on the monitoring information, Providing an associated advertisement information to a user terminal by referring to an advertisement association table stored in association with the character information and the advertisement information;

[10]: Includes a step of measuring, for each predetermined action, the frequency at which the character is determined to have performed the predetermined action, and a step of calculating an advertisement fee for each predetermined action according to the measurement result. Characterized by

An advertising program using the network game according to [9].

[11]: The method includes a step of counting the number of the provided advertisement information for each of the advertisement information, and a step of charging for each of the advertisement information according to the count result.

An advertisement program using the network game according to [9] or [10].

[12]: The network game is a racing game, and the advertisement information is provided when a car that is the character of the game crashes.

An advertising program using the network game according to any one of [9] to [11].

[13]: The network game is a racing game, displaying advertisement information beside this course, and providing advertisement information when a car that is a character of the game contacts the advertisement. Feature

An advertising program using the network game according to any one of [9] to [12].

[14]: The network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in.

An advertising program using the network game according to any one of [9] to [13].

[15]: While the advertisement is being displayed, the user terminal is interrupted from participating in the game.

An advertising program using the network game according to any one of [9] to [14].

[16]: A step of receiving a return signal to the game from the user terminal that has been interrupted from participating in the game, and responding to the return signal in response to receiving the return signal. Sending a question about the advertisement information to the user terminal by referring to the table storing the question about the advertisement information and the answer, receiving the answer to the question from the user terminal, and receiving the answer from the user terminal. Comparing the answer with the answer in the related table, and if they match, the step of permitting the user to return to the game; and the step of transmitting game information on condition that permission to return to the game is permitted. An advertising program using a network game according to [15], including a step of restarting.

[17]: While providing game information to a user terminal connected via a network to play a network game, information of operation by the terminal is received when providing advertisement information to the user terminal. Performing, transmitting the game information in accordance with the received operation information, monitoring the operation of the character in the game, and determining that the character has performed a predetermined operation based on the monitoring information. Providing an associated advertisement information to the user terminal by referring to an advertisement association table storing the movement of the character and the advertisement information in association with each other.

[18]: Includes a step of measuring, for each predetermined action, the frequency at which the character is determined to have performed the predetermined action, and a step of calculating an advertisement fee for each predetermined action according to the measurement result. [17] An advertising method using a network game according to [17].

[19] The method according to [17] or [17], further comprising: counting the number of the provided advertisement information by the advertisement information; and charging the advertisement information according to the count result. An advertising method using the network game according to [18].

[20]: Any of [17] to [19], wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game crashes. Advertising method using the described network game.

[21]: The network game is a racing game, displaying advertisement information beside this course, and providing advertisement information when a car that is a character of the game contacts the advertisement. An advertisement method using the network game according to any one of [17] to [20].

[22]: The network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in, and is provided with any one of [17] to [21]. Advertising method using the described network game.

[23] The network game according to any one of [17] to [22], wherein the user terminal stops participating in the game while the advertisement information is displayed. The advertising method used.

[24]: A step of receiving a return signal to the game from the user terminal which has been interrupted from participating in the game, and responding to the advertisement information in response to receiving the return signal. Sending a question about the advertisement information to the user terminal by referring to the table storing the question about the advertisement information and the answer, receiving the answer to the question from the user terminal, and receiving the answer from the user terminal. Comparing the answer with the answer in the related table, and if they match, the step of permitting the user to return to the game; and the step of transmitting game information on condition that permission to return to the game is permitted. The advertising method using a network game according to [23], comprising a step of restarting.

In the present invention, the above components can be combined as much as possible.

[0116]

As described above, according to the present invention,
By providing advertising information according to the action of the game character and giving the advertising display itself game characteristics,
It is possible to provide an advertisement system, an advertisement program, and an advertisement method using a network game that improve the advertisement effect.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of an information management system of the present invention.

FIG. 2 is a block diagram of a server 1.

FIG. 3 is a block diagram of a user terminal.

FIG. 4 is an explanatory diagram of a procedure for providing advertisement information.

FIG. 5 is an explanatory diagram of a game screen.

FIG. 6 is an explanatory diagram of a game screen.

FIG. 7 is an explanatory diagram of a game screen.

FIG. 8 is an explanatory diagram of a game screen.

FIG. 9 is an explanatory diagram of a game screen.

FIG. 10 is an explanatory diagram of a game screen.

FIG. 11 is an explanatory diagram of a game screen.

FIG. 12 is an explanatory diagram of a game screen.

FIG. 13 is an explanatory diagram of a game screen.

FIG. 14 is an explanatory diagram of a game screen.

FIG. 15 is an explanatory diagram of a game screen.

FIG. 16 is an explanatory diagram of a game screen.

FIG. 17 is an explanatory diagram of a game screen.

FIG. 18 (a) shows the lower side of the game display section 41,
(B) is a right side of the game display section 41, (c) is an explanatory diagram of a conventional example showing a banner advertisement 42 on the background of the game display section.

[Explanation of symbols]

 Reference Signs List 1 server 2 user terminal 11 main body 12 arithmetic processing unit 13 hard disk 14 input / output port 15 keyboard 16 mouse 17 display 18 modem 19 printer 21 receiving means 22 transmitting means 23 monitoring means 24 information providing means 25 frequency measuring means 26 fee calculating means 27 Billing means 28 Counting means 29 Billing means U User

Claims (24)

[Claims] 1. An advertisement system using a network game for providing network information by providing game information to a user terminal connected via a network, and providing advertisement information to the user terminal. Receiving means for receiving the information of the above, transmitting means for transmitting game information according to the information of the operation received by the receiving means, monitoring means for monitoring the operation of the character of the game, operation of the character, An advertisement-related table that stores the advertisement information in association with the advertisement information; and, when it is determined that the character has performed a predetermined operation based on the monitoring information from the monitoring unit, the advertisement information-related table is referred to by referring to the advertisement-related table. An advertisement system using a network game, comprising: an information providing unit for providing to a user terminal. 2. A frequency measuring means for measuring, at each predetermined action, a frequency at which the information providing means determines that the character has performed a predetermined action, and an advertisement for each predetermined action according to a measurement result of the frequency measuring means. The advertisement system using a network game according to claim 1, further comprising: charge calculating means for calculating a charge. 3. The information providing means includes: a counting means for counting the number of the provided advertisement information for each of the advertisement information; and a charging means for charging each of the advertisement information in accordance with the count result of the counting means. An advertisement system using a network game according to claim 1 or 2. 4. The network game according to claim 1, wherein said network game is a racing game, and provides advertisement information when a car which is a character of the game crashes. Advertising system using. 5. The network game is a racing game, wherein advertisement information is displayed beside the course, and the advertisement information is provided when a car, which is a character of the game, contacts the advertisement. An advertisement system using the network game according to any one of claims 1 to 4. 6. The network game according to claim 1, wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in. Advertising system using. 7. The advertisement system using a network game according to claim 1, wherein the user terminal interrupts participation in the game while the advertisement is being displayed. 8. A table storing a question and an answer about the advertisement information in association with the advertisement information, wherein the receiving unit returns to the game from the user terminal whose participation in the game has been interrupted. When receiving the signal of the above, the information providing means refers to the advertisement related table, transmits a question regarding the advertisement information to the user terminal, and the receiving means receives the answer to the question from the user terminal. The transmitting means permits the user to return to the game and resumes transmitting game information if the answer to the question received by the receiving means is compared with the answer in the related table and matches. The advertisement system using a network game according to claim 7, characterized in that: 9. A server for providing game information to a user terminal connected via a network to play a network game, and for receiving advertisement information to the user terminal at a server. Transmitting game information in accordance with the received operation information; monitoring the action of the character in the game; and determining that the character has performed a predetermined action based on the monitoring information. Providing an associated advertisement information to the user terminal by referring to an advertisement association table storing the operation of the character and the advertisement information in association with the advertisement information. 10. The method according to claim 1, further comprising: measuring a frequency at which the character is determined to have performed a predetermined action for each predetermined action; and calculating an advertisement fee for each predetermined action according to the measurement result. An advertising program using the network game according to claim 9. 11. The method according to claim 9, further comprising the steps of: counting the number of the advertisement information provided by the advertisement information; and charging the advertisement information according to the count result. Advertising program using the described network game. 12. The network game according to claim 9, wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game crashes. Advertising program using. 13. The network game is a racing game, wherein advertisement information is displayed beside the course, and the advertisement information is provided when a car that is a character of the game contacts the advertisement. An advertising program using the network game according to any one of claims 9 to 12. 14. The network game according to claim 9, wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in. Advertising program using. 15. The advertisement program using a network game according to claim 9, wherein the user terminal stops participating in the game while displaying the advertisement. 16. A step of receiving a return signal to a game from a user terminal whose participation in the game has been interrupted, and, in response to receiving the return signal, the advertisement information corresponding to the advertisement information. Transmitting a question related to advertisement information to the user terminal by referring to a table storing the question and the answer to the user terminal; receiving the answer to the question from the user terminal; and receiving the answer from the user terminal. Comparing the answer with the answer in the related table, and if they match, permitting the user to return to the game; and restarting transmission of the game information on condition that permission to return to the game is permitted. The advertising program using a network game according to claim 15, comprising: 17. A step of providing game information to a user terminal connected via a network to play a network game, and receiving information on operation by the terminal when providing advertisement information to the user terminal. Transmitting game information in accordance with the received operation information; monitoring the action of the character in the game; and determining that the character has performed a predetermined action based on the monitoring information. Providing an associated advertisement information to a user terminal by referring to an advertisement association table that stores the movement of the character and the advertisement information in association with each other. 18. A method for measuring the frequency of determining that the character has performed a predetermined action for each predetermined action, and calculating an advertisement fee for each predetermined action according to the measurement result. An advertising method using a network game according to claim 17. 19. The method according to claim 17, further comprising: counting the number of advertisement information provided by the advertisement information; and charging the advertisement information according to the count result. Advertising method using the described network game. 20. The network game according to claim 17, wherein the network game is a racing game, and the advertisement information is provided when a car which is a character of the game crashes. Advertising method using. 21. The network game is a racing game, wherein advertisement information is displayed beside the course, and the advertisement information is provided when a car which is a character of the game touches the advertisement. Claim 17
21. An advertising method using the network game according to any one of the above items. 22. The network game according to claim 17, wherein the network game is a racing game, and the advertisement information is provided when a car that is the character of the game pits in. Advertising method using. 23. The advertisement method using a network game according to any one of claims 17 to 22, wherein participation of the user terminal in the game is interrupted while the advertisement information is displayed. . 24. A step of receiving a return signal to a game from a user terminal whose participation in the game has been interrupted, and, in response to receiving the return signal, the advertisement information in correspondence with the advertisement information. Transmitting a question related to advertisement information to the user terminal by referring to a table storing the question and the answer to the user terminal; receiving the answer to the question from the user terminal; and receiving the answer from the user terminal. Comparing the answer with the answer in the related table, and if they match, permitting the user to return to the game; and restarting transmission of the game information on condition that permission to return to the game is permitted. The advertising method using a network game according to claim 23, comprising: