JP2002269382A - Application system and method using broadcasting for mail-order sale, questionnaire, and prize competition - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a mail-order sales application system using broadcasting for allowing a buyer to buy a commodity by mail-order or an applicant to apply to questionnaire or prize competition without inputting any his/her personal data every time by using the personal data already registered in a server and the like of a network service operator through a contract made with the corresponding network service operator. SOLUTION: In application, when application data are sent to a server 17 of a network service operator 15 by using an application form 2 for service contents, the network service operator 15 completes the application data for the mail-order sale, questionnaire, or prize competition from a personal data 18 previously owned through a contract made for providing a communication service and data sent from a broadcast receiving device 7, and then, transmits these application data to the service processing server 3 of the service providing operator 1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for applying for mail-order sales, questionnaires and sweepstakes using broadcasting.

[0002]

2. Description of the Related Art (1) In the case of mail-order sales using a conventional television, viewers have the following problems.

[0003] It was necessary to keep a record of telephone or fax numbers. Then, when applying, it was necessary to communicate the address, name, telephone number, and the like by telephone.

[0004] In addition, the payment has the following adverse effects.

[0005] That is, when using a credit card, it is necessary to convey the card number.
There is a security problem that the card number may be leaked to a third party due to erroneous transmission due to a difference in AX number. Furthermore, in the case of paying by cash on delivery at the time of delivery, it is necessary to prepare the price in advance at a time when delivery is likely. Also, in the case of postal transfer, it was necessary to go to transfer the money.

[0006] On the other hand, the receiving side of the purchase of goods has the following disadvantages.

In the case of first-come-first-served reception, it is difficult to collect purchaser data such as address, age, and gender for a sold-out telephone. In addition, when conducting marketing by analyzing purchaser data such as address, age, and gender, it is necessary to input the purchaser data to a computer or the like.

Further, in the case of an interactive service in CATV or the like, the following disadvantages are further present.

[0009] Because of the method of inputting on a television screen, it is necessary to switch to the input screen at the time of input and temporarily stop browsing the TV program. In such a case, even a family member or the like watching the TV program must temporarily stop browsing the TV program. Furthermore, since a fixed network is used for the line, there is a problem that it cannot be used with a mobile terminal such as a radio in a car or a car navigation system. (2) In the conventional method of applying for a television or radio gift, the viewer has the following adverse effects.

[0010] It was necessary to refrain from submitting application methods such as destinations and necessary entries on paper or the like. In addition, guidance on how to apply is usually broadcast on television or on the radio verbally and suddenly and only for a short period of time. Also, it was necessary to fill in the address and necessary items on the postcard, purchase postcards and stamps, and go to the post.

[0011] On the other hand, the reception side needs to input the applicant data to a computer or the like when analyzing marketing data such as the address, age, and gender entered in the application postcard and performing marketing. (3) In many cases, songs used in television and radio programs and commercials do not know the names of artists and songs, and in the case of purchase, it is necessary to go to a CD retailer or rental store to check. (4) As a method for solving the above problem, for example, the following method has been proposed.

In the case of the method described in Japanese Patent Application Laid-Open No. Hei 7-307813, it is necessary to previously register user information such as an address, a name and a settlement account number in a memory of a communication terminal. It is unsuitable for users who are not good at use. In addition, regarding settlement, it was necessary to construct a system for each mail-order sales reception center.

Further, JP-A-2000-333139, JP-A-2000-196545, and JP-A-9-3
Japanese Patent No. 31303 proposes a solution for applying for a present or the like and lottery. However, it is necessary to register user information such as an address and a name in a memory of a decoder in advance, and originally a key device such as a key input is used for information equipment. It is unsuitable for users who are not good at use. Also, none of the above publications discloses that the uplink is limited to a communication line of a communication carrier, and the application to a bidirectional communication line such as CATV has not been disclosed.

[0014]

SUMMARY OF THE INVENTION An object of the present invention is to improve the above-mentioned drawbacks of the prior art, and in particular, for example, when a contract is made with a network service provider, the information is already registered in a server or the like of the network service provider. When purchasing mail-order items or applying for a questionnaire or sweepstakes by using the personal data that you have, you can purchase or buy goods without entering the personal data each time the applicant or questionnaire or sweepstakes applicant enters the data. Online sales, surveys, and surveys using new broadcasts that made it possible to apply for questionnaires and sweepstakes,
It provides a prize application system and method.

[0015]

SUMMARY OF THE INVENTION The present invention basically employs the following technical configuration to achieve the above object.

That is, the first aspect of the system for applying to mail-order sales, questionnaires, and sweepstakes using broadcasts according to the present invention is a system for applying to mail-order sales, questionnaires, and sweepstakes using broadcasts. A server for service processing of a service provider that accepts sales of goods or information, questionnaires, prizes to be broadcast as part or all,
Service contents of a service provider that provides service contents for selling the article or information, conducting a questionnaire, and applying for a prize, and broadcasting equipment of a broadcaster that broadcasts the service content in synchronization with a broadcast program A receiving unit that receives a broadcast program transmitted from the broadcast facility of the broadcaster and the service content; a browser that performs predetermined processing of the received service content; and a process that is performed by the received broadcast program and the browser. Display means for displaying the received service content, data input means for inputting necessary data according to the service content displayed by the display means, and communication means for transmitting the input data to a server of a network service provider And the network service business There based on the personal data held in advance contract to provide communication services, and data transmitted with the personal data from the broadcast receiving apparatus,
A network service provider server that completes the mail order, questionnaire, and prize application data and transmits the application data to a service processing server of the service provider. In a second aspect, the data input by the input means of the broadcast receiving apparatus is transmitted to a server of the network service provider using a telephone line. In a third aspect, the data input by the input means of the broadcast receiving device is transmitted via the Internet,
The data is sent to the server of the network service provider.

A fourth aspect is a system for applying for mail-order sales, questionnaires, and prizes using broadcasting, which accepts sales of articles or information broadcast as part or all of a broadcast program, questionnaires, and prizes. A service processing server of the service provider, a service provider of the service provider that provides service content for selling the goods or information, conducting a questionnaire, and applying for a prize, and synchronizing with a broadcast program. A broadcast facility for broadcasting the service content, a receiving unit for receiving the broadcast program and the service content transmitted from the broadcast facility, and display means for displaying the received broadcast program; A broadcast receiving device comprising a closed line control unit provided for displaying only the received service content on a terminal device; A closed-line control unit provided in a terminal device connected to the closed-line control unit of the broadcast receiving device, a browser that performs a predetermined process of service content received via the closed-line control unit; Display means of a terminal device for displaying the service content, data input means for inputting necessary data according to the service content displayed by the display means, and transmitting the input data to a server of a network service provider. Based on personal data held by the network service provider in advance to provide a communication service, based on the personal data and data sent from the broadcast receiving device. , Complete the application data for the mail order, questionnaire, sweepstakes, And a server of a network service provider for transmitting to a server for service processing of the service provider. In a fifth aspect, input is made by input means of the terminal device. The data is sent to a server of the network service provider using a telephone line, and in a sixth aspect, the data input by the input means of the terminal device is transmitted to the Internet. Via a network service provider.

In a seventh aspect, the terminal device is a mobile phone, and the data input by the input means of the mobile phone is transmitted to the network service provider via a mobile communication network of the mobile phone. An eighth aspect is characterized in that the broadcast receiving apparatus is sent to a server, and the broadcast receiving apparatus is an in-vehicle apparatus mounted on a vehicle. When a fee collection system for collecting the price sold through the mail order is provided on the server of the network service provider, and the server for processing the service of the service provider receives the application data. The service processing server of the service provider requests the fee collection system to perform a charging process, and based on the request,
The fee collection system performs a predetermined accounting process.

A tenth aspect is a system for applying for mail-order sales, questionnaires, and prizes using broadcasts, which accepts sales of articles or information broadcast as part or all of broadcast programs, questionnaires, and prizes. A service processing server of the service provider, a service provider of the service provider that provides service content for selling the goods or information, conducting a questionnaire, and applying for a prize, and synchronizing with a broadcast program. A transmission / reception unit of a broadcaster for transmitting the service content and receiving data for sale, questionnaire, and application for a prize transmitted from the broadcast receiving device; Data that the user has contracted in advance to provide the communication service, and the personal data and the personal data Data of the mail order, questionnaire, and prize based on the data, and a server of a broadcaster transmitting the application data to a service processing server of the service provider; A receiving unit for receiving the broadcast program and the service content transmitted from the transmitting / receiving unit, and a transmitting / receiving unit of the broadcast receiving device for transmitting data from the broadcast receiving device to the broadcaster; A broadcast comprising: a browser for performing processing; display means for displaying the received broadcast program and service content processed by the browser; and data input means for inputting necessary data according to the service content displayed by the display means. And a receiving device.

The eleventh aspect is a system for applying for mail-order sales, questionnaires and sweepstakes utilizing broadcasting, which receives goods, information, questionnaires and sweepstakes to be broadcast as part or all of a broadcast program. A service processing server of the service provider, a service provider of the service provider that provides service content for selling the goods or information, conducting a questionnaire, and applying for a prize, and synchronizing with a broadcast program. A transmission / reception unit of a broadcaster for transmitting the service content and receiving data for sale, questionnaire, and application for a prize transmitted from the broadcast receiving device; Data that the user has contracted in advance to provide the communication service, and the personal data and the personal data Data of the mail order, questionnaire, and prize based on the data, and a server of a broadcaster transmitting the application data to a service processing server of the service provider; Receiving the broadcast program and the service content transmitted from the transmitting / receiving unit, and transmitting / receiving the data from the broadcast receiving device to the broadcaster; and displaying the received broadcast program. Display means for displaying, the received service content on a terminal device, a broadcast receiving device comprising a closed line control unit performing bidirectional communication with the terminal device, and a closed line control unit of the broadcast receiving device. A closed line control unit provided in a terminal device to be connected, and a browser for performing predetermined processing of service content received via the closed line control unit A display unit of a terminal device for displaying the service content processed by the browser, and a data input unit for inputting necessary data in accordance with the service content displayed by the display unit. In a twelfth aspect, the transmitting and receiving unit of the broadcaster and the transmitting and receiving unit of the broadcast receiving device are configured to be capable of performing two-way communication. 1
In a third aspect, a fee collection system for collecting the price sold through the mail order is provided on a server of the broadcaster, and a server for service processing of the service provider receives the application data. The server for service processing of the service provider requests the toll collection system to perform a billing process, and based on the request, the toll collection system performs a predetermined billing process. It is characterized by the following.

The first aspect of the method of applying for mail-order sales, questionnaires, and sweepstakes using broadcasting according to the present invention is a method of applying for mail-order sales, questionnaires, and sweepstakes using broadcasts. Sale of goods or information to be broadcast as part or all, sale of questionnaires, provision of service contents for applying for sweepstakes is received from a service provider, and the broadcaster transmits the service contents together with a predetermined broadcast program. A first step of transmitting, and a broadcast receiving apparatus,
A second step of receiving the broadcast program and displaying the service content on a display device, and inputting necessary data from input means provided in the broadcast receiving device in accordance with the service content displayed by the display means A third step of selling the article or the information, a questionnaire, and applying for a prize; a fourth step of transmitting the input data to a server of a network service provider;
Completing the mail-order, questionnaire, and sweepstakes application data based on personal data that the network service provider contracts and holds in advance to provide communication services, and data sent from the broadcast receiving device. Let
A fifth step of transmitting the application data from the server of the network service provider to a service processing server of the service provider; and a service processing server of the service provider receives the application data. And transmitting a confirmation data for confirming the reception to the broadcast receiving device via the server of the network service provider.

The second aspect is a method of applying for mail-order sales, questionnaires and sweepstakes using broadcasting, and sales of goods or information broadcast as part or all of a broadcast program, questionnaires, and sweepstakes. A first step in which a service provider receives provision of a service content for applying from a service provider, and the broadcaster transmits the service content together with a predetermined broadcast program; and a broadcast receiving apparatus receives the broadcast program. And a second step of displaying the service content on a display device of a terminal device connected to the broadcast receiving device, and inputting necessary data from input means provided in the terminal according to the displayed service content. And a third step of selling the goods or information, applying for a questionnaire, and applying for a prize, and transmitting the input data to a network service provider. A fourth step of transmitting to the over server,
Completing the mail-order, questionnaire, and sweepstakes application data based on personal data that the network service provider contracts and holds in advance to provide communication services, and data sent from the broadcast receiving device. Let
A fifth step of transmitting the application data from the server of the network service provider to a service processing server of the service provider; and a service processing server of the service provider receives the application data. And transmitting a confirmation data for confirming the reception to the broadcast receiving device via the server of the network service provider.

In a third aspect, in the sixth step, when the server for service processing of the service provider receives the application data, the server for service processing of the service provider is Requesting the fee collection system of the network service provider to perform a predetermined accounting process, and based on the request, the fee collection system performs the accounting process.

The fourth aspect is a method of applying for mail-order sales, questionnaires and sweepstakes using broadcasting, and sales of articles or information broadcast as part or all of a broadcast program, questionnaires and sweepstakes. A first step in which a service provider receives provision of service content for application from a service provider, and the broadcaster transmits the service content together with a predetermined broadcast program; and a broadcast receiving apparatus receives the broadcast program. And a second step of displaying the service content on a display device, and inputting necessary data from input means provided in the broadcast receiving device according to the service content displayed by the display means, A third step of selling information, conducting a questionnaire, and applying for a prize; a fourth step of transmitting the input data to a broadcaster's server; Based on personal data held by the broadcaster in advance to provide a communication service and data transmitted from the broadcast receiving device, the mail-order sales, questionnaire, and application data for the sweepstakes are completed, A fifth step of transmitting the application data from the broadcaster's server to the service processing server of the service provider; and the service processing server of the service provider receives the application data. And a sixth step of transmitting confirmation data for confirming the reception to the broadcast receiving device via the server of the broadcaster.

The fifth mode is a method of applying for mail-order sales, questionnaires and sweepstakes using broadcasting, and sales of goods or information broadcast as part or all of a broadcast program, questionnaires, and sweepstakes. A first step in which a service provider receives provision of a service content for applying from a service provider, and the broadcaster transmits the service content together with a predetermined broadcast program; and a broadcast receiving apparatus receives the broadcast program. A second step of displaying the service content on a display device of a terminal device connected to the broadcast receiving apparatus; and inputting necessary data in accordance with the service content displayed by the display means, A third step of selling information, conducting a questionnaire, and applying for a prize; a fourth step of transmitting the input data to a server of a broadcaster; Based on personal data held in advance by a broadcaster to provide a communication service and data transmitted from the broadcast receiving device, the mail-order sales, questionnaire, and application data for sweepstakes are completed based on personal data held by the broadcast receiving device. A fifth step of transmitting the application data from the broadcaster server to the service processing server of the service provider; and the service processing server of the service provider receives the application data. And transmitting a confirmation data for confirming the reception to the broadcast receiving device via the server of the broadcaster.

[0026]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) A first embodiment of the present invention is directed to a method of transmitting a service content in which a format such as a transmission destination required for a request and a required entry column is described. When applying, in a system that allows viewers to apply for online mail-order sales, questionnaires, and sweepstakes in real time online in conjunction with the broadcast content using the service content, As a result, the personal data owned by the network service provider is automatically added to the application data by passing through the server of the network service provider already contracted separately through a communication line such as a telephone line,
Each time the user submits application information, such as address and name,
This saves the trouble of inputting.

In addition, by using the fee collection service owned by the network service provider for settlement, the user does not need to input security information such as credit card information and bank account information (FIG. 1). . (Second Embodiment) A second embodiment of the present invention transmits a service content in which a format required for a destination and a required item entry column required for a request are described in synchronization with a broadcast program, In systems where viewers can use the service content to apply for online mail-order sales, questionnaires, and sweepstakes in real time in conjunction with the broadcast content, both parties who have already contracted as an uplink when applying By using the line of the two-way broadcaster and passing it through the server of the two-way broadcaster, personal data owned by the two-way broadcaster is automatically added to the application data. This saves the trouble of inputting the user information for each application.

Also in this case, the user does not need to input security information such as credit card information and bank account information by using the toll collection service owned by the network service provider for settlement. 2). (Third Embodiment) In a third embodiment of the present invention, a service content in which a format such as a transmission destination required for a request and a required item entry column is described is transmitted in synchronization with a broadcast program. In a system that enables viewers to use the service content and apply online for real-time mail-order sales, questionnaires, and sweepstakes in conjunction with the broadcast content, the broadcast receiver is connected to an external terminal to provide the service content. Is acquired on an external terminal and processed, thereby enabling data input without switching a screen such as a television to a data input screen.
3 and 4). (Fourth Embodiment) A fourth embodiment of the present invention transmits a service content in which a format required for a destination required for a request and a required item entry column and the like are described in synchronization with a broadcast program, In a system that allows viewers to use the service content to apply for online mail-order sales, questionnaires, and prizes in real time in conjunction with the broadcast content, the broadcast receiver and mobile communication terminals such as mobile phones Connect mobile devices to obtain and process service content on mobile communication terminals, and when applying, use the mobile communication line as an up line to extend the applicable area of interactive services to in-vehicle systems such as car navigation systems. It can be expanded up to. (Fifth Embodiment) A fifth embodiment of the present invention transmits a service content in which a format such as a transmission destination required for a request and a required entry column is described in synchronization with a broadcast program, A system that enables viewers to apply online for real-time mail-order sales, questionnaires, and sweepstakes in conjunction with the broadcast content using the service content. In order to share one contract terminal contracted with the operator by multiple people, it is possible to additionally register multiple subscriber data together with the subscriber identifier in the subscriber data of the interactive broadcaster or network service provider, It is characterized in that a subscriber selection field is added to the content so that each individual can be identified independently.

[0029]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing an embodiment of a mail order application system using broadcasting according to the present invention.

(First Embodiment) FIG. 5 is a block diagram showing a first embodiment of the present invention, and FIG. 6 is a flow chart showing the operation. A system for applying to a questionnaire or prize, which is a service processing server 73 of a service provider 71 that receives goods, information, a questionnaire, or a prize that is broadcast as part or all of a broadcast program; Is a service content 72 of a service provider 71 that provides service content for selling information, conducting a questionnaire, and applying for a prize, and a broadcast provider 74 that broadcasts the service content 72 in synchronization with a broadcast program 75. A broadcast facility 76, a broadcast program 75 transmitted from the broadcast facility 76 of the broadcaster 74, and the service content 72.
A receiving unit 78 for receiving the broadcast program, a browser 79 for performing predetermined processing of the received service content, a display unit 81 for displaying the received broadcast program 75 and the service content 72 processed by the browser 79, A broadcast receiving device 74 comprising data input means 84 for inputting necessary data according to the service content 72 displayed by the means 81 and communication means 83 for transmitting the input data to the server 87 of the network service provider 85. And the network service provider 85
Based on the personal data 88 that is contracted and held in advance to provide the communication service, and based on the personal data 88 and the data transmitted from the broadcast receiving apparatus 77, the application data for the mail order, questionnaire, sweepstakes And a server 87 of a network service provider 85 for transmitting the application data to the service processing server 73 of the service provider 71. , A prize application system is shown.

Hereinafter, the first embodiment will be described in detail.

The broadcast receiver and the server 87 of the network service provider 85 may be connected by a telephone line, or may be connected by a network such as the Internet.

Hereinafter, the first embodiment will be described in more detail.

In the first embodiment shown in FIG. 5, an ASP (Application Service) is provided to a service provider.
ce Provider), a terrestrial television broadcaster to a one-way broadcaster, a television to a one-way broadcast receiver, and an ISP (Inter) to a network service provider.
net Service Provider), and its operation will be described with reference to FIG.

In this embodiment, the system comprises an ASP 71, a terrestrial television broadcaster 74, a television 77, and an ISP 85. In one-way broadcasting such as terrestrial television broadcasting, only a downlink is provided, so a telephone line is used as an uplink.

The mail-order company (not shown) has an ASP 71
Outsourcing the mail order service, build the mail order server 73, create an application form 72 which is the service content of the product introduced in the mail order program, and synchronize with the terrestrial television broadcaster 74 with the mail order program 75 And ask them to shed. Here, the application form 72
Is the product introduced in the mail order program 75, the number of applications, and the URL of the application destination (Uniform Resource Loc).
HTML (Hypertex) that describes the
t Markup Language) content,
The mail-order server 73 is an HTTP (Hypertext)
A general WWW (Wo), which receives an application request by Transfer Protocol and executes order processing
(ldWide Web) server.

The terrestrial television broadcaster 74 has a mail order program 75, which is a conventional broadcast content, and a transmitting unit 76 having a function of synchronizing and transmitting the mail order program 75 and the application form 72.

The television 77, which is a one-way broadcast receiving apparatus,
It has the following functions. (A) The signal from the transmission unit 76 of the terrestrial television broadcaster 74 is received and separated into a mail order program 75 and an application form 72. The mail order program 75 is an output unit via an output switching unit 80. A receiving unit 78 having a function of transmitting to the cathode ray tube 81 and transmitting the application form 72 to the browser 79. (B) A browser 79 having the following functions. Here, the browser 79 is an HTML browser.

(1) In accordance with an instruction from the input processing unit 82, display data of the application form 72 received from the receiving unit 78 is created, and the CRT 81 is output via the output switching unit 80.
Function to send to.

(2) The input data input from the input processing unit 82 is stored, and the display data reflecting the input data is transmitted to the cathode ray tube 81 via the output switching unit 80.
Function to send to.

(3) A function of transmitting an application request including input data to the modem 83 as a public line control unit in accordance with an instruction from the input processing unit 82.

(4) A function of processing the reception result received from the modem 83, creating display data, and transmitting the display data to the CRT 81 via the output switching unit 80. (C) An output switching unit 80 having a function of switching between the communication sales program 75 received from the receiving unit 78 and the display data received from the browser 79 and transmitting the display data to the CRT 81 in accordance with an instruction from the input processing unit 82. (D) a CRT 81 having a function of displaying the mail order program 75 received from the output switching unit 80 or the display data received from the browser 79; (E) In accordance with the display instruction of the application form 72 received from the remote controller 84 as the input device, the processing instruction of the application form 72 is transmitted to the browser 79 and the output switching unit 8
An input processing unit 84 having a function of transmitting a switching instruction to display data from the browser 79 to the browser 79 and a function of transmitting input data received from the remote controller 84 to the browser 79. (F) Apply the application or application request received from the browser 79 to I
RAS (Remote Access Se) of SP71
rver) 86 and the RAS 85 RAS 86
Modem 83 for relaying the reception result received from the browser 79 to the browser 79. At this time, HTTP is used as a protocol. (G) A remote controller 84 having a function of transmitting a display instruction of the application form 72 to the input processing unit 82 in accordance with a display instruction of the application form 72 by the user, and a function of transmitting user input data to the input processing unit 82.

The ISP 85 has the following functions. (A) The application or application request received from the modem 83 of the television 77 is transmitted to the proxy server 87, and the reception result received from the proxy server 87 is transmitted to the modem 8 of the television 77.
3 which is a public line control unit having a function of transmitting data to
S86. (B) A proxy server 87 which is a network connection unit having the following functions.

(1) The application or the application request received from the RAS 86 is analyzed, the addition of the subscriber data 88 and the notification of the application information to the toll collection system 89 are performed, and the ASP 71
A function of transmitting to the mail order sales server 73.

(2) The function of relaying the reception result received from the mail order server 73 of the ASP 71 to the RAS 86.

(3) A function of relaying the billing request received from the mail order server 73 of the ASP 71 to the toll agent collection system 89. Here, the proxy server 87 sends the RAS8
6 and the mail order server 73 function as an HTTP proxy server. (C) Subscriber data 8 which is personal data that ISP 85 contracts and holds in advance to provide a communication service
8. Here, the subscriber data is an item generally required at the time of application, such as an address, a name, and a telephone number, and is an item managed by the ISP 85 as subscriber data of the subscriber. (D) A toll collection system 89 having the following functions. In addition, instead of the service provider 71 charging and collecting the usage fee for the service provided by the service provider 71, the fee agency collection system 89 requests the network service provider 85 to use the network service provider 85. This is a system for providing a toll collection service in which the service charge is collected together with the normal charge collection of the service provider 85, and thereafter the service use charge is received from the network service provider 85.

(1) A function of receiving a notification of application information from the proxy server 87 and creating a log or the like for a billing process to be executed when a billing request is received from the mail order server 73 of the ASP 71 later.

(2) After receiving the billing request from the proxy server 87 and checking it against the history of application or application information notification,
Function to perform requested billing process.

Next, the operation of the television mail order real-time order system configured as described above will be described.

First, the mail order company outsources a mail order service to the ASP 71, constructs a mail order server 73 which is a WWW server, and creates an application form 72 for a product introduced in the mail order program 75 in HTML. Online sales program 75 to terrestrial television broadcaster 74
Ask to sync with. The terrestrial television broadcasting company 74 synchronizes the application form 72 and the mail-order program 75 and transmits them from the transmission unit 76. The television 77 receives the broadcast signal from the transmitter 76 of the terrestrial television broadcaster 74 at the receiver 78 and separates it into a conventional mail-order program 75 and an application form 72. The program is transmitted to the cathode ray tube 81 via the section 80 to display a mail order program. When the user has a favorite product and instructs display of the application form 72 from the remote controller 84, the input processing unit 82 that has received the instruction to display the application form 72 from the remote controller 84 transmits the instruction to display the application form 72 to the browser 79. At the same time, the browser 79
The instruction to switch to the display data from is transmitted. H receiving the display instruction of the application form 72 from the input processing unit 82
The browser 79, which is a TML browser, creates display data of the application form 72 received from the receiving unit 78, transmits the data to the cathode ray tube 81 via the display switching unit 80, and displays the application form 72. When the user inputs necessary data such as the quantity of desired products and the color of the products from the remote controller 84 to the application form 72, the input data is input to the input processing unit 82.
After being transmitted to the browser 79 via the browser 79 and stored in the browser 79, the display data reflecting the input data is transmitted to the cathode ray tube 81 via the output switching unit 80 and displayed. When the user further instructs transmission from the remote controller 84, a transmission instruction is transmitted from the remote controller 84 to the browser 79 via the input processing unit 82, and the browser 79 having received the transmission instruction transmits an application or application request including the input data. Via the modem 83 to the RAS 86 of the ISP 85
To send.

The RAS 86 of the ISP 85 having received the application or application request transmits the application or application request to the proxy server 87. The proxy server 87 that has received the application or application request processes the application or application request as an HTTP proxy, and sends the HTTP or
Relay on P. At this time, the subscriber data 88 such as the address, name, and telephone number of the user is added to the application or application request by the HTT.
Add to P header.

Further, a notice of the application or the application information is transmitted to the fee proxy collection system 89, and the fee proxy collection system 8 is notified.
In 9, a log or the like for a billing process to be executed later when a billing request is received from the mail order server 73 of the ASP 71 is created.

The mail-order server 73 that has received the application or the application request confirms the stock status of the product and returns the reception result to the modem 83 of the television 77 via the route opposite to the application form. The modem 83 of the television 77 transmits the received reception result to the browser 79, and transmits display data of the reception result to the cathode ray tube 81 via the output switching unit 80 and displays the same.

The mail order server 73 of the ASP 71
Sends a billing request such as a commodity price to the fee proxy collection system 89 via the proxy server 87 of the ISP 85, and based on the request, the fee proxy system 89 The requested billing process is performed by collating with the history. The addition of the subscriber data is agreed in advance between the ISP 85 and the user, and the SSL (Secure) is used between the ISP 85 and the ASP 71.
Sockets Layer) and IPsec (IPS
security is maintained by security protocol (e.g., security protocol).

As described above, an application form for a product introduced in a mail-order sales program is transmitted in synchronization with the mail-order sales program, and it is possible to apply for product purchase online on a television in real time. By automatically adding the subscriber data 88, the user can apply in real time only by inputting a minimum amount of information, and the conventional labor can be greatly improved. In addition, ISP85 fee collection service 89
By using, the user is freed from the trouble of conventional cash-on-delivery and postal transfer, and security problems related to the passage of credit card numbers. Also, in the case of conventional telephone reception, user information could not be obtained when goods were sold out, but since subscriber data is added to all application requests, user information of all applicants can be collected And the number of samples for marketing etc. increases. Further, since the data regarding the application is digitized, there is an effect that costs related to subsequent delivery processing, user analysis, and the like are reduced, and an increase in income due to improved convenience can be expected.

Here, when one contracted terminal that is contracted is shared by a plurality of persons, such as family members, it seems as if the contractor has subscribed to whoever subscribes. Is configured so that additional data can be registered, and by adding a subscriber selection field to the application form, each individual can be identified independently, so that each individual can apply independently. You may.

(Second Embodiment) FIG. 7 is a block diagram showing a second embodiment of the present invention, and FIG. 8 is a flow chart showing the operation. A system for applying to a questionnaire or prize, which is a service processing server 73 of a service provider 71 that receives goods, information, a questionnaire, or a prize that is broadcast as part or all of a broadcast program; Transmits a service content 72 of a service provider 71 that provides service content for selling information, conducting a questionnaire, and applying for a prize, and transmitting the service content 72 in synchronization with a broadcast program 92; 97 transmission / reception of the broadcaster 91 to receive the data transmitted from 97 for the sale of goods or information, questionnaire, and application for sweepstakes And part 93, the broadcasting company 91
, Based on personal data 95 held in advance to provide a communication service and data transmitted from the broadcast receiving device 97 and the personal data 95, the application data for mail-order sales, questionnaire and sweepstakes A broadcaster server 94 that completes and transmits the application data to the service processing server 73 of the service provider 71
And a broadcast receiving apparatus for receiving the broadcast program 92 and the service content 72 transmitted from the transmitting / receiving unit 93 of the broadcaster 91 and transmitting data from the broadcast receiver 97 to the broadcaster 91 97, a browser 99 for performing predetermined processing of the received service content, a display means 102 for displaying the received broadcast program 92 and the service content 72 processed by the browser 99, and a display means 102 And a broadcast receiving apparatus 97 comprising data input means 101 and 103 for inputting necessary data in accordance with the service content 72 displayed by the system. It is shown.

Hereinafter, the second embodiment will be described in detail.

In the second embodiment shown in FIG. 7, an ASP 71 is used as a service provider, a CATV operator 91 is used as an interactive broadcast service, and a set-top box (hereinafter abbreviated as STB) 97 is used as an interactive broadcast receiver. Are applied, and the operation thereof will be described below.

The ASP 71, the application form 72, and the mail order server 73 are configured in the same manner as described in the first embodiment.

First, the CATV operator 91 has the following functions. (A) A mail-order program 92 that is broadcast content. (B) The function of synchronizing and transmitting the mail order program 92 and the application form 72 and the application or request for application for a mail order, questionnaire, prize received from the transmitting / receiving unit 98 of the STB 97 (hereinafter, referred to as an application request) A transmission / reception unit 93 having a function of transmitting to the proxy server 94 which is a network connection unit and a function of transmitting the reception result received from the proxy server 94 to the transmission / reception unit 98 of the STB 97. (C) A proxy server 94 having the following functions.

(1) The application request data received from the transmission / reception unit 93 is analyzed, the subscriber data 95 is added to the application request data, the completed application data is transmitted to the mail order server 73 of the ASP 71, and a fee is collected on behalf of the ASP 71. System 96
Function to notify application information to.

(2) A function of relaying the reception result received from the mail order server 73 of the ASP 71 to the transmission / reception unit 98 of the STB 97.

(3) A function of relaying the billing request received from the mail order server 73 of the ASP 71 to the toll collection system 96.

Here, the proxy server 94 functions as an HTTP proxy server between the transmission / reception unit 93 and the mail-order server 73. (D) Subscriber data 95, which is personal data that the CATV operator 91 contracts and holds in advance to provide a communication service.

Here, the subscriber data includes an address, a name,
Items that are generally required when applying, such as phone numbers,
This is an item managed by the CATV operator 91 as subscriber data of the contractor. (E) A toll collection system 96 having the following functions. Note that the fee proxy collection system 96 is a service provider 71 that charges and collects a usage fee for a service provided by the service provider 71 instead of charging and collecting the service fee itself.
This is a system for providing a fee agency collection service in which the TV service provider 91 is requested to collect the service fee together with the normal fee collection of the CATV operator 91, and then receives a service usage fee from the CATV operator 91.

(1) A function of receiving a notice of application information from the proxy server 94 and creating a log or the like for a billing process to be executed when a billing request is received from the mail order server 73 of the ASP 71 later.

(2) A function of receiving a billing request from the proxy server 94, collating it with the history of application information notification, and then performing the requested billing process.

The STB 97 has the following functions. (A) A transmission / reception unit 98 having the following functions.

(1) Transmission / reception section 93 of CATV business 91
, And is separated into a mail order program 92 and an application form 72.
And the application form 72 is transmitted to the browser 99 via the TV 102.

(2) Applying an application request from the browser 99 to CA
A function of transmitting to the transmission / reception unit 93 of the TV operator 91;
A function of relaying the reception result received from the transmission / reception unit 93 of the TV company 91 to the browser 99. Here, HTTP is used as a protocol. (B) Browser 99 having the following functions. Here, the browser 99 is an HTML browser.

(1) A function of processing the application form 72 received from the transmission / reception unit 98 in accordance with an instruction from the input processing unit 101 to create display data, and transmitting the display data to the television 102 via the output switching unit 100.

(2) A function of storing information from the input processing unit 101 as input data, and transmitting display data reflecting the input data to the television 102 via the output switching unit 100.

(3) A function of transmitting an application request including input data to the transmission / reception unit 93 of the CATV business via the transmission / reception unit 98 in accordance with an instruction from the input processing unit 101.

(4) A function of processing the reception result received from the transmission / reception unit 98 to create display data, and transmitting the display data to the television 102 via the output switching unit 100. (C) The transmission / reception unit 98 according to the instruction of the input processing unit 101
An output switching unit 100 having a function of switching between a mail-order program 92 received from the Internet and display data from the browser 99 and transmitting the data to the television 102. (D) a function of transmitting a processing instruction of the application form 72 to the browser 99 in accordance with a display instruction of the application form 72 received from the remote controller 103, and transmitting a switching instruction to the display data from the browser 99 to the output switching unit 100; ,
Input data received from the remote control 103 is transmitted to the browser 99
An input processing unit 101 having a function of transmitting to the

(E) A television 102 having a function of displaying or audio output of the mail order program 92 received from the output switching section 100 or display data from the browser 99.

(F) A remote controller 103 having a function of transmitting a display instruction of the application form 72 to the input processing unit 101 and a function of transmitting user input data to the input processing unit 101 in accordance with a user's display instruction of the application form 72. .

Next, the operation of the television mail order real-time order system configured as described above will be described below.

First, the mail order company outsources a mail order service to the ASP 71, constructs a mail order server 73 which is a WWW server, and creates an application form 72 for a product introduced in the mail order program 92 in HTML. A request is made to the CATV business 91 to synchronize with the mail order program 92. The CATV company 91 synchronizes the application form 72 and the mail order program 92 and transmits them from the transmitting / receiving unit 93. STB97 is a CATV operator 91
The signal from the transmission / reception unit 93 is received by the transmission / reception unit 98 and separated into a mail order program 92 and an application form 72,
The mail order program 92 is transmitted to the television 102 via the output switching unit 100, and the mail order program 92 is displayed. When the user instructs to display the application form 72 from the remote controller 103 when there is a product that the user likes, the input processing unit 101 receives the display instruction for the application form 72 from the remote controller 103.
Transmits a display instruction of the application form 72 to the browser 99, and further transmits a switching instruction to the output switching unit 100 to switch to display data from the browser 99. HT receiving display instruction of application form 72 from input processing unit 101
The browser 99, which is an ML browser, processes the application form 72 received from the transmission / reception unit 98 to create display data, transmits the display data to the television 102 via the display switching unit 100,
The application form 72 is displayed. The user controls the remote control 103
When the user inputs predetermined data such as the quantity of the desired product and the color of the product from the
1, the data is transmitted to the browser 99 and stored in the browser 99, and then the display data reflecting the input data is transmitted to the television 102 via the output switching unit 100 and displayed. When the user instructs transmission of data from the remote controller 103, a transmission instruction is transmitted from the remote controller 103 to the browser 99 via the input processing unit 101, and the browser 99 receiving the transmission instruction transmits an application request including the input data to the transmission / reception unit. HT from 98 to transmission / reception unit 93 of CATV operator 91
Send by TP.

The transmitting / receiving unit 93 of the CATV business 91 that has received the application request transmits the application request to the proxy server 94. Upon receiving the application request, the proxy server 94
The application request is processed as a TP proxy and relayed to the mail order server 73 of the ASP 71 by HTTP. At this time, subscriber data such as a user's address, name, and telephone number are added to the HTTP request to the application request. In addition, a notification of the application information is transmitted to the fee proxy collection system 96, and the fee proxy collection system 96 creates a log or the like for a billing process to be performed later when a billing request is received from the mail order server 73 of the ASP 71.

The mail order server 73 that has received the application request
Confirms the stock status of the product and returns the reception result to the transmission / reception unit 98 of the STB 97 via the route reverse to the application form.
The transmission / reception unit 98 of the STB 97 transmits the received reception result to the browser 99, and transmits display data of the reception result to the television 102 via the output switching unit 100 for display.

The mail order server 73 of the ASP 71
In the case where the order is confirmed, the reception result is transmitted, and a log for billing the fee collection service of the CATV business 91 later for the product price is created.
A billing request such as a product price is transmitted to the fee proxy collection system 96 via the proxy server 94 of the CATV operator 91, and the fee proxy collection system 96 checks the requested charging process by collating with the application information notification history. Do. Here, the addition of the subscriber data is agreed in advance between the CATV operator 91 and the user, and the CATV operator 91 and the AS
It is assumed that security between P71 is maintained by SSL, IPsec, or the like.

As described above, even in two-way broadcasting such as CATV, the automatic addition of the subscriber information by the CATV carrier serving as the up-link or the use of the toll collection service of the CATV carrier is required. Thereby, the same effect as in the first embodiment can be obtained.

(Third Embodiment) FIG. 9 is a block diagram showing a third embodiment of the present invention, and FIG. 10 is a flowchart showing the operation.

Hereinafter, the third embodiment will be described in detail.

In the third embodiment shown in FIG. 9, an ASP 71 is used as a service provider, a terrestrial television broadcaster 74 is used as a one-way broadcaster, and a television 11 is used as a one-way broadcast receiver.
1 to the terminal PC (Personal Computer)
r) 115 and IS to network service provider
P85 is applied, and the television 111 and the PC 115 are wirelessly connected by Bluetooth.

Note that, in one-way broadcasting such as terrestrial television broadcasting, only a down line is provided, so a telephone line is used as an up line.

The ASP 71, the application form 72, and the mail order server 73 are configured in the same manner as in the first embodiment.
In addition, terrestrial TV broadcaster 74, mail order program 7
5. The transmission unit 76 is also configured in the same manner as in the first embodiment. ISP85, RAS86, proxy server 8
7. The subscriber data 88 and the surrogate collection system 89 are also configured in the same manner as in the first embodiment.

The television 111 has the following functions. (A) a function of receiving a signal from the transmitting unit 76 of the terrestrial television broadcasting company 74, separating the signal into a mail order program 75 and an application form 72, and transmitting the mail order program 75 to the cathode ray tube 113 as an output unit; In response to an instruction to receive the application form from the closed line control unit, specifically, the Bluetooth control unit 114, the application form 72 is set to Bluetooth.
a receiving unit 112 having a function of transmitting to the h control unit 114; (B) The receiving unit 112 receives the instruction to receive the application form 72 received from the Bluetooth control unit 116 of the PC 115
And the application form 72 received from the receiving unit 112 and the Bluetooth control unit 11 of the PC 115.
Bluetooth control unit 1 having a function to relay to
14. (C) A CRT 113 having a function of displaying the mail-order program 75 received from the receiving unit 112.

The PC 115 has the following functions. (A) Application form 72 received from keyboard 119
A function of relaying the reception instruction of the TV 111 to the Bluetooth control unit 114 of the television 111, and a function of relaying the Bluetooth
Bluetooth having a function of transmitting the application form 72 received from the other control unit 114 to the browser 117
h control unit 116. (B) Browser 117 having the following functions. Here, the browser 117 is an HTML browser.

(1) A function of processing the application form 72 received from the Bluetooth control unit 116 to create display data, and transmitting the display data to the display 118.

(2) A function of storing information from the keyboard 119 as input data, and transmitting display data reflecting the input data to the display 118.

(3) A function of transmitting an application request including input data to the modem 120 in accordance with an instruction from the keyboard 119.

(4) A function of processing the reception result received from the modem 120 to create display data and transmitting the display data to the display 118. (C) A display 118 having a function of displaying display data received from the browser 117. (D) According to the receiving instruction of the user's application form 72, B
a function of instructing the Bluetooth control unit 116 to receive the application form 72, and transmitting the input data of the user to the browser 1
A keyboard 119 having a function of transmitting data to (E) Apply the application request from the browser 117 to the ISP85
Function to send to AS86 and RAS8 of ISP85
And a modem 120 having a function of relaying the reception result received from the browser 6 to the browser 117. At this time, HTTP is used as a protocol.

Next, the operation of the real-time order system for television mail order sales constituted as described above will be described.

First, the mail order company outsources a mail order service to the ASP 71, constructs a mail order server 73 which is a WWW server, and creates an application form 72 for a product introduced in the mail order program 75 in HTML. Application form 7 to terrestrial television broadcaster 74
2 in synchronization with the mail order program 75.

The terrestrial television broadcasting company 74 synchronizes the application form 72 with the mail order program 75 and
Send from 6. The television 111 receives the signal from the transmission unit 76 of the terrestrial television broadcaster 74 by the reception unit 112 and separates the signal into a mail order program 75 and an application form 72.
The mail order program 75 is transmitted to the cathode ray tube 113, and the mail order program 75 is displayed. When the user instructs to receive the application form 72 from the keyboard 119 when there is a product that the user likes, the Bluetooth control unit 11 of the PC 115
The reception instruction of the application form 72 is transmitted to the reception unit 112 of the television 111 via the Bluetooth 6 and the Bluetooth control unit 114 of the television 111. The receiving unit 112 that has received the receiving instruction of the application form 72 is the Bluetooth control unit 114 and the Bluetooth control unit 1 of the PC 115.
The application form 72 is transmitted to the browser 117 via the server 16. Upon receiving the application form 72, the browser 117, which is an HTML browser, processes the application form 72 to create display data, transmits the display data to the display 118, and displays the application form 72. When the user inputs the quantity of the desired product on the PC 115, the data is stored in the PC 115.
Is transmitted from the keyboard 119 to the browser 117 and stored in the browser 117, and then the display data reflecting the input data is transmitted to the display 118 for display.
When the user instructs transmission from the keyboard 119, the transmission instruction is transmitted to the browser 117, and the browser 117 that has received the transmission instruction transmits an application request including the input data to the RAS 86 of the ISP 85 via the modem 120 by HTTP. RAS85 of ISP85 that received the application request
Sends an application request to the proxy server 87. The proxy server 87 that has received the application request processes the application request as an HTTP proxy, and relays the request to the mail-order server 73 of the ASP 71 by HTTP. At this time, the subscriber data such as the user's address, name, telephone number, etc.
Add to P header. In addition, the toll collection system 89
Sends a notification of the application information to the fee agent collection system 89
Then, a log or the like for a billing process to be executed later when a billing request is received from the mail order server 73 of the ASP 71 is created. Upon receiving the application request, the mail order server 73 checks the stock status of the product, and returns the reception result to the modem 120 of the PC 115 via a route opposite to the application form. PC115
Modem 120 transmits the received reception result to browser 117
And displays the reception result display data on the display 118.
Send to and display. When the order is confirmed, the mail order server 73 of the ASP 71 transmits the reception result and transmits a billing request such as a product price to the fee collection system 89 via the proxy server 87 of the ISP 85. The fee surrogate collection system 89 performs the requested accounting process by comparing the history with the application information notification history. Here, the addition of the subscriber data is agreed in advance between the ISP 85 and the user, and the ISP 85 and the ASP 71
It is assumed that security is maintained by SL or IPsec.

In the first embodiment, when inputting data into the application form 72, it is necessary to switch the television screen, and not only must the television program browsing be interrupted, but also the other Although this has the disadvantage of affecting the family, etc., in this embodiment, the television 1
11 and the PC 115 are wirelessly connected by Bluetooth, so that it is possible to apply while continuing to watch a television program. Further, by using a personal terminal such as a PC, each individual can also apply independently.

(Fourth Embodiment) FIG. 11 shows a fourth embodiment of the present invention.
FIG. 12 is a flowchart showing the operation.

Hereinafter, the fourth embodiment will be described in detail.

In the fourth embodiment shown in FIG. 11, ASP is provided to the service provider 1 and CAT is provided to the interactive broadcaster 21.
A configuration example is shown in which the V company applies an STB to the interactive broadcast receiving device 61 and a high-performance remote controller to the terminal 65, and wirelessly connects the STB 61 and the high-performance remote controller 65 by Bluetooth. The operation of the configuration is described below.

In this embodiment, the system comprises an ASP 71, a CATV operator 91, an STB 131, and a high-performance remote controller 135.

Also, an ASP 71, an application form 72,
The mail order server 73 has the same configuration as that of the first embodiment, and includes a CATV company 91 and a mail order program 92.
The transmission / reception unit 93, the proxy server 94, the subscriber data 95, and the surrogate collection system 96 have the same configuration as in the first embodiment.

The STB 131 has the following functions. (A) The transmission / reception unit 132 having the following functions.

(1) Transmission / reception section 93 of CATV business 91
A function of receiving a signal from the Internet, separating the mail order program 92 and the application form 72, and transmitting the mail order program 92 to the television 134.

(2) A function of transmitting the application form 72 to the Bluetooth control unit 133 in accordance with an application form reception instruction from the Bluetooth control unit 133.

(3) The application request received from the Bluetooth control unit 133 is transmitted and received by the transmitting / receiving unit 9 of the CATV operator 91.
Function to send to 3.

(4) Transmission / reception section 93 of CATV business 91
The reception result received from the Bluetooth control unit 13
Function to send to 3. (B) Bluetooth control unit 13 having the following functions
3.

(1) Bluetooth of the high-performance remote controller 135
The application form reception instruction received from the oot control unit 136 is relayed to the transmission / reception unit 132, and the application form 72 received from the transmission / reception unit 132 is transmitted to the Bluetooth
A function of relaying to the Ethernet control unit 136.

(2) Bluetooth of high-performance remote controller 135
The application request received from the internet control unit 136 is relayed to the transmission / reception unit 132, and the reception result received from the transmission / reception unit 132 is transmitted to the Bluetooth control unit 1 of the advanced remote controller 135.
Function to relay to 36.

The television 134 has a function of receiving the mail order program 92 from the transmission / reception unit 132 of the STB 131, and displaying and outputting the sound.

The advanced remote controller 135 has the following functions. (A) Bluetooth control unit 13 having the following functions
6.

(1) The function of relaying the reception instruction of the application form received from the input unit 139 to the Bluetooth control unit 133 of the STB 131, and the function of relaying the Blue of the STB 131
Application form 72 received from tooth control unit 133
To send to the browser 137.

(2) A function of transmitting the application request received from the browser 137 to the Bluetooth control unit 133 of the STB 131, and a function of relaying the reception result received from the Bluetooth control unit 133 of the STB 131 to the browser 137. Here, HTTP is used as a protocol. (B) Browser 137 having the following functions. Here, the browser 137 is an HTML browser.

(1) According to the instruction from the input unit 139, B
A function of creating display data of the application form 72 received from the Bluetooth control unit 136 and transmitting the display data to the display 138.

(2) A function of storing information from the input section 139 as input data and transmitting display data reflecting the input data to the display 138.

(3) A function of transmitting an application request including input data to the Bluetooth control unit 136 in accordance with an instruction from the input unit 139.

(4) A function of creating display data of the reception result received from the Bluetooth control unit 136 and transmitting the display data to the display 138. (C) A display 138 having a function of displaying display data received from the browser 137. (D) According to the receiving instruction of the user's application form 72, B
an input unit 139 having a function of transmitting an instruction to receive the application form 72 to the Bluetooth control unit 136 and a function of transmitting user input data to the browser 137;

The operation of the TV mail order real-time order system configured as described above will be described below.

First, the mail order company outsources a mail order service to the ASP 71 to construct the mail order server 73 which is a WWW server, and the mail order program 9
An application form 72 for the product introduced in 2 is created in HTML, and a CATV business 91 is requested to synchronize the application form 72 with the mail order program 92. The CATV company 91 transmits the application form 72 and the mail order program 92 from the transmission / reception unit 93 in synchronization with each other. STB131 is C
A signal from the transmission / reception unit 93 of the ATV business 91 is received by the transmission / reception unit 132, and the mail order program 92 and the application form 7 are received.
2 and the mail order program 92 is transmitted to the television 134 to display the mail order program 92. The application form 72 includes a Bluetooth control unit 133,
36 is displayed on the display 138 of the high-performance remote controller 135 connected via the control unit 36.

Here, there is a product that the user likes,
When the high-function remote controller 135 instructs the reception of the application form 72, the Bluetooth controller 136 of the STB 131 and the Bluetooth controller 13 of the STB 131 are input from the input unit 139.
3, an instruction to receive the application form 72 is transmitted to the transmission / reception unit 132 of the STB 131. The transmission / reception unit 132 that has received the reception instruction of the application form 72 transmits the Bluetooth
th controller 133 and the Bluetooth of the advanced remote control 135
The application form 72 is transmitted to the browser 137 via the ooth control unit 136. H that received the application form 72
The browser 137, which is a TML browser, processes the application form 72 to create display data, and
8 and the application form 72 is displayed. The user
When predetermined data such as the quantity of a desired product is input on the high-function remote control 135,
After being transmitted from the input unit 139 of the browser 35 to the browser 137 and stored in the browser 137, display data reflecting the input data is displayed on the display 138. When the user instructs transmission from the advanced remote control 135,
From the input unit 139 of the high-performance remote control 135 to the browser 13
7, the browser 137 receives the transmission instruction, and transmits an application request including the input data to the Bluetooth 137.
other control section 136 and Bluetooth of STB 131
The data is transmitted to the transmission / reception unit 132 via the h control unit 133.
The transmission / reception unit 132 of the STB 131 that has received the application request
HTT application request to transceiver 93 of CATV operator 91
Send by P. CATV operator 91 who received the application request
Transmits / receives the application request to the proxy server 94. Upon receiving the application request, the proxy server 94
The application request is processed as a TTP proxy and relayed to the mail order server 73 of the ASP 71 by HTTP. At this time,
Subscriber data such as the user's address, name, and telephone number are added to the application request to the HTTP header. Further, a notification of the application information is transmitted to the fee proxy collection system 96, and the fee proxy collection system 96 later transmits the mail order server 7 of the ASP 71.
3 to create a log or the like for a billing process to be performed when a billing request is received from the server. Upon receiving the application request, the mail order server 73 checks the stock status of the product and the like, and transmits the reception result to the transmission / reception unit 1 of the STB 131 via the reverse route to the application form.
Return to 32. The transmission / reception unit 132 of the STB 131 transmits the received reception result to the browser 137 via the Bluetooth control unit 133 and the Bluetooth control unit 136 of the intelligent remote controller 135, and transmits and displays the display data of the reception result on the display 138. I do. Also, A
When the order is confirmed, the mail order server 73 of the SP 71 transmits the reception result and the CATV business 91
A charge request such as a product price is transmitted to the fee proxy collection system 96 via the proxy server 94 of. Upon receiving the billing request, the fee surrogate collection system 96 performs the requested billing process by comparing it with the history of the application information notification. Here, regarding the addition of the subscriber data, the CATV business 91
Has been agreed between users and CATV operators 91 and A
It is assumed that security between the SPs 91 is maintained by SSL, IPsec, or the like.

In the second embodiment, when data is input to the application form 72, it is necessary to switch the television screen, and not only must the television program browsing be interrupted, but also the other Although this method has a disadvantage of affecting the family, etc., in this embodiment, the STB1
31 and the remote control 135 are configured to be wirelessly connected by Bluetooth, so that it is possible to apply while continuing to watch a television program. In addition, by mounting the function of the high-performance remote controller in this embodiment on a personal terminal such as a mobile phone, each individual can individually and independently apply.

In the above description, an example in which a high-performance remote controller or a portable telephone is used as a terminal has been described. However, it is needless to say that the terminal may be constituted by a stationary computer device or a portable computer.

(Fifth Embodiment) FIG. 13 shows a fifth embodiment of the present invention.
FIG. 3 is a block diagram showing an embodiment.

In the fifth embodiment shown in FIG. 13, an ASP 71 is provided to a service provider, a terrestrial television broadcaster 74 is provided to a one-way broadcaster, a car navigation 141 is provided to a one-way broadcast receiver, and a terminal is provided to a terminal. The mobile phone 145 is applied to the network service provider by using the mobile phone provider 151, and the car navigation 141 and the mobile phone 145 are connected to each other by B.
This is a configuration in which wireless connection is made via Bluetooth.

In this embodiment, the system comprises an ASP 71, a terrestrial television broadcasting company 74, a car navigation system 141, a mobile phone 145, and a mobile phone company 151.

In one-way broadcasting such as terrestrial television broadcasting, only a down line is provided, so a radio line is used as an up line.

The ASP 71, the application form 72, and the mail order server 73 have the same configuration as that of the first embodiment shown in FIG. Also, the mail-order sales program 75 of the terrestrial television broadcaster 74 and the transmission unit 76 have the same configuration as that of the first embodiment shown in FIG. Further, the receiving unit 142 of the car navigation 141, the display 143, and the Bl
The Bluetooth control unit 144 is the television 111 shown in FIG.
Receiver 112, CRT 113, and Bluetooth
The configuration is the same as that of the h control unit 114. In addition, mobile phone 1
45 Bluetooth control unit 146 and browser 1
47, the display 148, the input unit 149, and the wireless control unit 150 are connected to the Bluetooth of the PC 115 in FIG.
h control unit 116, browser 117, display 1
18, a keyboard 119, and a modem 120. In addition, the wireless control unit 1 of the mobile phone operator 151
52, proxy server 153, and subscriber data 154.
And the toll collection system 155 is also the ISP 85 of FIG.
RAS 86, proxy server 87, subscriber data 88, and toll collection system 89.

Next, the operation of the real-time order system for television mail order sales in the above configuration example will be described.

First, the mail order company outsources a mail order service to the ASP 71, constructs a mail order server 73 which is a WWW server, and creates an application form 72 for a product to be introduced in the mail order program 75 in HTML. Online sales program 75 to terrestrial television broadcaster 74
Request that the application form 72 be sent in synchronization with the request. The terrestrial television broadcasting company 74 synchronizes the application form 72 and the mail-order program 75 and transmits them from the transmission unit 76.
The car navigation 141 receives the signal from the transmission unit 76 of the terrestrial television broadcaster 74 at the transmission / reception unit 142 and separates the signal into a mail-order program 75 and an application form 72.
The mail order program 75 is transmitted to the display 143 to display the mail order program. When the user instructs reception of the application form 72 from the mobile phone 145 when there is a product that the user likes, the Bluetooth control unit 1 is input from the input unit 149.
Bluetooth of 46 and car navigation 141
An instruction to receive the application form 72 is transmitted to the receiving unit 142 of the car navigation 141 via the control unit 144. Receiving unit 14 that has received the receiving instruction of application form 72
2 is a Bluetooth control unit 144 and a mobile phone 14
The application form 72 is transmitted to the browser 147 via the Bluetooth control unit 146 of No. 5. Browser 147, which is an HTML browser that has received application form 72
Processes the application form 72 to create display data,
The information is transmitted to the display 148, and the application form 72 is displayed. When the user inputs the quantity of the desired product or the like with the mobile phone 145, the data is transmitted from the input unit 149 to the browser 147, and is stored in the browser 147.
The display data reflecting the input data is displayed on the display 14.
8 and displayed. When the user instructs transmission from the mobile phone 145, the browser 147 is input from the input unit 149.
A transmission instruction is transmitted to the browser 1, and the browser 1 receives the transmission instruction.
47 sends an application request including input data to the wireless control unit 15
0 to the wireless control unit 152 of the mobile phone operator 151 via HTTP. The wireless control unit 152 of the mobile phone operator 151 that has received the application request transmits the application request to the proxy server 153. The proxy server 153 that has received the application request processes the application request as an HTTP proxy, and relays the request to the mail-order server 73 of the ASP 71 by HTTP. At this time, subscriber data such as a user's address, name, and telephone number are added to the HTTP request to the application request. In addition, a notification of the application information is transmitted to the fee proxy collection system 155, and the ASP 71
For example, a log for a billing process performed when a billing request is received from the mail order server 73 is created. Upon receiving the application request, the mail-order server 73 checks the stock status of the product, etc., and returns the reception result to the mobile phone 1 via the reverse route to the application form.
45 is returned to the wireless control unit 150. The wireless control unit 150 of the mobile phone 145 transmits the received reception result to the browser 147 and transmits display data of the reception result to the display 148 for display. When the mail order server 73 of the ASP 71 determines the order, the mobile phone operator 15
A billing request such as a product price is transmitted to the fee collection system 155 via the first proxy server 153. The fee surrogate collection system 155 performs the requested accounting process by comparing it with the history of the application information notification. Here, the addition of the subscriber data is agreed in advance between the mobile phone operator 151 and the user, and the mobile phone operator 151 and the ASP
It is assumed that security between 71 is maintained by SSL, IPsec, or the like.

In this embodiment, in particular, a car navigation system and a mobile phone are connected by an interface such as Bluetooth, and a mobile communication network such as a mobile phone is used for the up line so that bidirectional communication while moving is possible. Service can be provided, and the conventional PSTN (Public
c Switched Telephone Netw
(i.e., ork), the application range of the interactive service is greatly expanded compared to the interactive service method using a fixed network.

(Sixth Embodiment) FIG. 14 shows a sixth embodiment of the present invention.
FIG. 3 is a block diagram showing an embodiment.

In the sixth embodiment shown in FIG. 14, an ASP 161 is used as a service provider, a radio broadcaster 164 is used as a one-way broadcast service, a car radio 167 is used as a one-way broadcast receiver, and a mobile phone is used as a terminal. 171 is a configuration in which a mobile phone operator 177 is applied to a network service operator, and the car radio 167 and the mobile phone 171 are wirelessly connected by Bluetooth.

In this embodiment, in a one-way broadcast such as a radio broadcast, only a downlink is provided, so a radio channel is used as an uplink.

The ASP 161 is a radio broadcaster 164
An application form 162 that is outsourced from a company that plans presents, and is played in synchronization with the present program
And an application server 163 for processing an application request from a viewer. Here, the application form 162
Is the product selection column, opinion entry column, and the destination URL of the application information
In the HTML content that describes such as, the application server,
It is constructed as a general WWW server that receives and processes application information by HTTP.

[0136] The radio broadcaster 164 operates the radio program 1
65 and a transmission unit 166 having a function of transmitting the radio program 165 and the application form 162 provided from the ASP 161 in synchronization with each other.

The car radio 167 has the following functions. (A) A function of receiving a signal from the transmission unit 166 of the radio broadcaster 164, separating the signal into a radio program 165 and an application form 162, and transmitting the radio program 165 to the speaker 169, and an application from the Bluetooth control unit 170 According to the receiving instruction of form 162, application form 16
A receiving unit 168 having a function of transmitting 2 to the Bluetooth control unit 170. (B) A speaker 169 that outputs the radio program 165 received from the receiving unit 168 as sound. (C) Bluetooth control unit 17 of mobile phone 171
The function of relaying the reception instruction of the application form 162 received from the receiving unit 162 to the receiving unit 168 and the function of transmitting the application form 162 received from the receiving unit 168 to the Bluetooth of the mobile phone 171
Bluetooth having a function of relaying to the h control unit 172
th control unit 170.

[0138] The mobile phone 171 has the following functions. (A) A function of relaying the reception instruction of the application form 162 received from the input unit 175 to the Bluetooth control unit 170 of the car radio 167, and a function of relaying the Bluetooth of the car radio 167.
Application form 1 received from the eth control unit 170
Blue having a function of transmitting 62 to the browser 173
tooth control unit 172. (B) Browser 173 having the following functions. Here, the browser 173 is an HTML browser.

(1) Display data of the application form 162 received from the Bluetooth control unit 172 is created,
Function to send to display 174.

(2) A function of storing information from the input unit 175 as input data and transmitting display data reflecting the input data to the display 174.

(3) A function of transmitting application information including input data to the wireless control unit 176 in accordance with an instruction from the input unit 175. (C) Application form 162 received from browser 173
17 having the function of displaying the display data of
4. (D) In accordance with the receiving instruction of the application form 162 of the user,
Application form 162 to Bluetooth control unit 172
The input unit 175 has a function of transmitting a reception instruction of the user and a function of transmitting user input data to the browser 173. (E) A wireless control unit 176 having a function of transmitting the application information received from the browser 173 to the wireless control unit 178 of the mobile phone carrier 177.

The mobile phone operator 177 has the following functions. (A) A wireless control unit 178 having a function of transmitting the application information received from the wireless control unit 176 of the mobile phone 171 to the proxy server 179. (B) A proxy server 179 that analyzes the application information received from the wireless control unit 178, adds subscriber data, and transmits the data to the application server 163 of the ASP 161. The proxy server 179 includes the wireless control unit 178 and the application server 163.
Function as an HTTP proxy server during the connection. (C) subscriber data 180 of the mobile phone operator 177; Here, the subscriber data is an item generally described at the time of application, such as an address, a name, an age, and a telephone number, and is an item managed by the mobile phone operator 177 as subscriber data of the subscriber. is there.

Next, the operation of a request for a radio program configured as described above will be described.

[0144] First, the radio broadcaster 164 sets the SP1
61, an application form 162 described in HTML and an application server 163 which is a WWW server on which an application for processing an application request is mounted. Radio operator 164, ASP16
1 receives the application form 162 and the application form 1
62 and a radio program 16 which is a program for carrying out a present
5 is transmitted from the transmission unit 166 in synchronization with the transmission data. The car radio 167 is a transmitting unit 166 of the radio broadcaster 164.
Is received by the receiving section 168 and the radio program 165 is received.
And the application form 162, the radio program 165
Transmits to the speaker 169 and outputs sound. When the user instructs reception of the application form 162 from the mobile phone 171 in the present scene, the Blu-ray is input from the input unit 175.
Bluetooth control unit 172 and car radio 167
An instruction to receive the application form 162 is transmitted to the receiving unit 168 via the Bluetooth control unit 170. The receiving unit 168 that has received the instruction to receive the application form 162
Bluetooth control section 170 and mobile phone 171 B
Browser 1 via the Bluetooth control unit 172
The application form 162 is transmitted to 73. Application form 1
Browser 173, which is an HTML browser that has received 62
Processes the application form 162 to create display data, transmits it to the display 174,
Is displayed. The user makes a selection of a product or enters an opinion on the mobile phone 171, and the data is transmitted from the input unit 175 to the browser 173, and after being saved, the display data reflecting the input data is transmitted to the display 174. indicate. When the user instructs the transmission of the data displayed from the mobile phone 171, the browser 1 is input from the input unit 175.
The transmission instruction is transmitted to 73, and upon receiving the transmission instruction, the browser 173 transmits the application information including the input data to the wireless control unit 17 of the mobile phone operator 177 via the wireless control unit 176.
8 to be transmitted by HTTP. The wireless control unit 178 of the mobile phone carrier 177 that has received the application information transmits the application information to the proxy server 179. The proxy server 179 that has received the application information processes the application information as an HTTP proxy, and relays the application information to the application server 163 of the ASP 161 by HTTP. At this time, subscriber data such as a user's address, name, age, and telephone number are added to the application information to the HTTP header. Upon receiving the application information, the application server 163 performs a reception process, performs a process such as a lottery after the deadline, and analyzes the applicant's statistical information and the like. Here, the addition of the subscriber data is agreed in advance between the mobile phone operator 177 and the user, and the mobile phone operator 177 and A
It is assumed that security between the SPs 161 is maintained by SSL, IPsec, or the like.

As described above, even in one-way broadcasting such as radio broadcasting, the car radio and the mobile phone are connected to each other by Bluetooth.
th, and by using a mobile communication network such as a mobile phone for the up line, it is possible to provide interactive services while moving, and use a conventional fixed network such as PSTN. The application range of the interactive service is greatly expanded compared to the interactive service method. In addition, the application form for the present given in the radio program will be transmitted in synchronization with the radio program, and the application form will be used in real time online from a terminal that can identify individuals such as a mobile phone, using the application form. At times, the mobile phone operator automatically adds the subscriber's own subscriber data, allowing users to apply in real time with only minimal input of information online, greatly reducing the conventional labor. Can be improved.

[0146] Also, since the radio broadcaster has digitized data on applicants, there is an effect that the cost for analyzing the statistics is reduced.

(Seventh Embodiment) FIG. 15 shows a seventh embodiment of the present invention.
FIG. 3 is a block diagram showing an embodiment.

The seventh embodiment shown in FIG. 15 is such that radio programs and music used in commercials can be downloaded in real time, and ASP191 is provided to the service provider and to the one-way broadcaster. The radio broadcaster 164 is connected to the one-way broadcast receiver by a car radio 1
67, a mobile phone 193 is applied to the terminal, and the mobile phone operator 201 is applied to the network service provider, and the car radio 167 and the mobile phone 193 are wirelessly connected by Bluetooth. This will be described in detail below.

[0149] In one-way broadcasting such as radio broadcasting, only a downlink is provided, so a radio line is used as an uplink.

Radio broadcaster 164 and radio program 16
5 and the transmission unit 166 have the same configuration as in FIG. Also, a car radio 167, a receiving unit 168, and a speaker 169
The Bluetooth control unit 170 has the same configuration as that of FIG.

The music company outsources a music distribution service to the ASP 191, constructs a music distribution server 193, creates a music download form 192 to be provided to programs and commercials, and
Ask 4 to synchronize with the program or commercial.
Here, the download form 192 is HTML content in which a download destination URL or the like is described, and the music distribution server is configured as a general WWW server that receives a distribution request by HTTP and executes a distribution process.

The mobile phone 193 has the following functions. (A) The reception instruction of the download form 192 received from the input unit 197 is transmitted to the Bluetooth of the car radio 167.
the function to relay to the th control unit 170 and the car radio 167
A Bluetooth control unit 194 having a function of transmitting the download form 192 received from the Bluetooth control unit 170 to the browser 195. (B) Browser 195 having the following functions. Here, the browser 195 is an HTML browser.

(1) A function of processing the download form 192 received from the Bluetooth control unit 194 to create display data and transmitting it to the display 196.

(2) A function of storing information from the input unit 197 as input data, and transmitting display data reflecting the input data to the display 196.

(3) A function of transmitting a distribution request including input data to the wireless control unit 198 in accordance with an instruction from the input unit 197.

(4) The music data received from the wireless control unit 198 is converted to a UIM (User Identity Mod).
ule) Function to send to card 199. (C) A display 196 having a function of displaying display data of the download form 192 received from the browser 195. (D) an input unit 197 having a function of transmitting a download form 192 reception instruction to the Bluetooth control unit 194 according to a user's download form 192 reception instruction, and (e) transmitting a user input data to the browser 195. (F) a function of transmitting the distribution request received from the browser 195 to the wireless control unit 202 of the mobile phone operator 201;
A wireless control unit 198 having a function of relaying music data received from the wireless control unit 202 of the mobile phone carrier 201 to the browser 195. (G) A UIM card 199 having a function of storing music data received from the browser 195. (H) A player 200 having a function of reproducing music data stored in the UIM card 199.

[0157] The mobile phone operator 201 has the following functions. (A) A wireless device having a function of transmitting a distribution request received from the wireless control unit 198 of the mobile phone 193 to the proxy server 203 and a function of transmitting music data received from the proxy server 203 to the wireless control unit 198 of the mobile phone 193. Control unit 202; (B) A function of analyzing the distribution request received from the wireless control unit 202, transmitting the billing information to the fee collection system 204, transmitting the billing information to the music distribution server 193 of the ASP 191 and receiving the information from the music distribution server 193 of the ASP 191. A proxy server 203 having a function of relaying the music data to the wireless control unit 202. The proxy server 203
HTT between the wireless control unit 202 and the music distribution server 193
Functions as a P proxy server. (C) A fee proxy collection system 204 having a function of charging a service usage fee in response to a request from the proxy server 203.

Next, the operation of the music real-time download system configured as described above will be described.

First, the music company outsources a music distribution service to the ASP 191 and constructs a music distribution server 193 which is a WWW server, creates a music download form 192 to be provided to programs and commercials in HTML, and creates a radio broadcast. Ask the business operator 164 to send the download form 192 in synchronization with the program or commercial. The radio broadcaster 164 synchronizes the download form 192 with the program or commercial radio program 165 and transmits it from the transmission unit 166. The car radio 167 receives the signal from the transmission unit 166 of the radio broadcaster 164 at the transmission / reception unit 168 and separates the signal into a radio program 165 and a download form 192. The radio program 165 is transmitted to the speaker 619 and the sound is transmitted. Output. When the user instructs reception of the download form 192 from the mobile phone 193 in a scene where the favorite music is played, the Bluetooth is input from the input unit 197.
h control unit 194 and Bluetooth of car radio 167
An instruction to receive the download form 192 is transmitted to the receiving unit 168 via the h control unit 170. Receiving unit 168 that has received the receiving instruction of download form 192
Are the Bluetooth control unit 170 and the mobile phone 193
The download form 192 is transmitted to the browser 195 via the Bluetooth control unit 194 of the first embodiment. Upon receiving the download form 192, the browser 195, which is an HTML browser, downloads the download form 192.
To generate display data, transmit the display data to the display 196, and display the download form 192. When the user instructs the download from the mobile phone 193 after confirming the content, the download unit is instructed from the input unit 197 to the browser 195, and the browser 19 receiving the transmission instruction is transmitted.
5 transmits the distribution request to the wireless control unit 202 of the mobile phone carrier 201 via the wireless control unit 198 by HTTP.
Upon receiving the distribution request, the wireless control unit 202 of the mobile phone carrier 201 transmits the distribution request to the proxy server 203. Upon receiving the distribution request, the proxy server 203
The distribution request is processed as a TP proxy and relayed to the music distribution server 193 of the ASP 191 by HTTP. At this time,
The usage fee of the music data to be downloaded is charged to the fee collection system 204. The music distribution server 193, which has received the distribution request, creates a log for charging a fee for using the music data to the fee collection service of the mobile phone carrier 201 later, and reverses the requested music data with the distribution request. To the wireless control unit 198 of the mobile phone 193 through the route of. The wireless control unit 198 of the mobile phone 193 transmits the received music data to the browser 195, and
Stores the received music data in the UIM card 199. The user can enter the player 20 from the UIM card 199.
The music data is extracted to 0 and reproduced.

As described above, even in one-way broadcasting such as radio broadcasting, the car radio and the mobile phone are connected to each other by Bluetooth.
By using a mobile communication network such as a mobile phone for the uplink, it is possible to provide two-way services while moving.
The application range of the interactive service is greatly expanded compared to the interactive service method using a fixed network such as TN. In addition, the download form for music broadcast on radio programs and commercials can be transmitted in synchronization with radio programs and commercials, and the download form can be used to download online in real time from personally identifiable terminals such as mobile phones. By doing so, it becomes possible for the user to download his favorite music online in real time, which can greatly reduce the conventional labor. In addition, the use of a mobile phone carrier's toll collection service to collect usage fees frees users from the hassle of entering credit card numbers and other security and security issues, and makes it easier for music companies to collect tolls. become. In addition, the number of music companies also increases due to the advertisement effect, and it is possible to increase income.

In the above description, the ASP is taken as an example of the service provider.
It is not limited to. In addition, CATV carriers are used as two-way broadcasters, and terrestrial TV broadcasters and radio broadcasters are used as one-way broadcasters.
If the function is satisfied, the present invention is not particularly limited to CATV operators, terrestrial television broadcasting operators, and radio broadcasting operators. In addition, although the STB is taken as an example of the interactive broadcast receiving apparatus, the STB is not particularly limited as long as the function is satisfied. Further, a television, a car navigation, and a car radio are taken as examples of the one-way broadcast receiving device, but the present invention is not limited to the television, the car navigation, and the car radio as long as the function is satisfied. In addition, a high-performance remote controller, a PC (personal computer), or a mobile phone is taken as an example of the terminal, but the terminal is not particularly limited to a high-performance remote controller, a PC, or a mobile phone as long as the function is satisfied. Although the ISP and the mobile phone service provider are taken as examples of the network service service provider, the present invention is not limited to the ISP and the mobile phone service provider as long as the function is satisfied. Further, in this embodiment, in order to realize service construction inexpensively in a short period of time, HTML, HTTP, Bluetooth, or the like is used.
Although general specifications such as "ooth" are applied, there is no particular limitation on the content description language, communication protocol, and the like. Although the subscriber data is added to the HTTP header, the purpose is to add the subscriber data to the request, and the method is not particularly limited. In the above description, television mail order, application for television and radio programs, and downloading of music used in radio programs and commercials are applied to the present invention. Obviously, it is applicable to all interactive services.

In the present invention, downloading data or information such as music data for a fee is also included in the category of mail-order sales.

[0163]

The present invention is constructed as described above.
The following effects are obtained. (1) In a conventional broadcast program gift or mail-order sales, it was necessary to fill in a postcard, fax, or telephone on the application method and application destination, but according to the present invention, the transmission destination URL and the entry column are required. By using the described service contents, it is possible to easily apply and apply by inputting only a minimum number of items, and it is possible to improve the conventional labor.

In the conventional application, it was necessary to purchase postcards and stamps and post them to the post. In the present invention, however, it is possible to improve the conventional labor by using online processing.

Conventionally, when purchasing a favorite song in a broadcast program or commercial, if the artist name or the song name is not known, it is necessary to check the song name by going to a CD (Compact Disk) store or rental store. However, according to the present invention, a download form is transmitted in synchronization with a broadcast program or a commercial, and a request can be made online in real time when necessary, so that the conventional work can be improved. (2) Conventional broadcast program gifts and mail-order sales require user information such as the user's address, name, and telephone number to be entered or communicated by telephone.
According to the present invention, the conventional labor can be improved by automatically adding the subscriber data to a business to which the user subscribes, such as a CATV business, an ISP, and a mobile telephone business.
Also, in the case where one contract terminal is shared by a plurality of members, such as family members, as in a conventional CATV or the like, no matter who makes an application or application, the subscriber data of the contractor is added. Although there is a visible problem, in this embodiment, a plurality of subscriber data can be additionally registered together with the subscriber identifier in the subscriber data, so that each individual can independently apply and apply. . (3) In the conventional system using a fixed network such as CATV or PSTN in the uplink, a mobile terminal such as a car radio or car navigation in a car cannot provide a two-way service. , So that a broadcast receiving device and a mobile communication terminal such as a mobile phone can be connected,
It is possible to provide interactive services while moving, and the range of application of the interactive services is greatly expanded. Further, by using the service with a terminal capable of specifying an individual such as a mobile phone, each user can use the service independently. (4) In the conventional mail order, it is necessary to transmit the credit card number by some means for settlement.
For this reason, there is a possibility that the card number may be leaked to a third party due to eavesdropping, erroneous fax transmission, or the like. Also, when paying by cash on delivery, it was necessary to prepare the price in advance at the time of delivery, or to transfer the money for postal transfer, but in the present invention, , CATV
Since the system is configured to use the fee collection service of the business to which the user subscribes, such as a business or a mobile phone business, it is possible to collect the price together with the conventional usage fee of each business. Therefore, settlement of a user or a service provider becomes easy. (5) In the conventional application and mail-order sales, the data on the application and the application was written on paper, so that it was necessary to input the data into a computer for subsequent data processing, marketing, and the like. By digitizing, it is possible to improve the conventional labor and reduce costs. Also, in the conventional telephone reception in mail order, user information could not be obtained when the product was out of stock. However, in the present invention, since subscriber data is added to all application requests, user information of all applicants is It becomes possible to collect, and the number of samples for marketing etc. increases. (6) In the method of displaying and inputting service contents such as an application form, an application form, and a download form on a television, it was necessary to temporarily stop browsing a television program in order to switch the television to an input screen.
According to the present invention, it is possible to perform processing while continuing to watch a television program by downloading and processing to an external terminal such as a high-performance remote controller or a PC.

[Brief description of the drawings]

FIG. 1 is a block diagram of a first embodiment of the present invention.

FIG. 2 is a block diagram of a second embodiment of the present invention.

FIG. 3 is a block diagram of a third embodiment of the present invention.

FIG. 4 is a block diagram of a fourth embodiment of the present invention.

FIG. 5 is a block diagram of a first embodiment of the present invention.

FIG. 6 is a flowchart showing the operation of the first embodiment.

FIG. 7 is a block diagram of a second embodiment of the present invention.

FIG. 8 is a flowchart showing the operation of the second embodiment.

FIG. 9 is a block diagram of a third embodiment of the present invention.

FIG. 10 is a flowchart showing the operation of the third embodiment.

FIG. 11 is a block diagram of a fourth embodiment of the present invention.

FIG. 12 is a flowchart showing the operation of the fourth embodiment.

FIG. 13 is a block diagram of a fifth embodiment of the present invention.

FIG. 14 is a block diagram of a sixth embodiment of the present invention.

FIG. 15 is a block diagram of a seventh embodiment of the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 service provider 2 service content 3 service processor 4 one-way broadcaster 5 broadcast content 6 transmitter 7 one-way broadcast receiver 8 receiver 9 browser 10 output switcher 11 output unit 12 input processor 13 input device 14 Public line control unit 15 Service network operator 16 Public line control unit 17 Network control unit 18 Subscriber data 19 Charge agent system

Claims (19)

[Claims] Claims: 1. Mail-order sales using broadcasts, questionnaires,
A system for applying for a prize, which is a service processing server of a service provider that receives goods, information, questionnaires, and prizes broadcasted as part or all of a broadcast program, and sells the goods or information. , A questionnaire, a service content of a service provider that provides service content for applying for a prize, a broadcast facility of a broadcaster that broadcasts the service content in synchronization with a broadcast program, A receiving unit that receives a broadcast program transmitted from a broadcast facility and the service content; a browser that performs predetermined processing of the received service content; and displays the received broadcast program and the service content processed by the browser. Display means; and necessary data according to the service content displayed by the display means. A broadcast receiving apparatus comprising: data input means for inputting the data, and communication means for transmitting the input data to a server of a network service provider; the network service provider contracts in advance to provide a communication service. Based on the personal data held and the personal data and the data sent from the broadcast receiving apparatus, complete the mail order, questionnaire, and application data for sweepstakes, and complete the application data of the service provider. A network service provider server that transmits to a service processing server;
Questionnaire, application system for sweepstakes. 2. The communication using broadcast according to claim 1, wherein the data input by the input means of the broadcast receiving apparatus is sent to a server of the network service provider using a telephone line. Application system for sales, questionnaire and sweepstakes. 3. A mail order using broadcast according to claim 1, wherein the data inputted by the input means of said broadcast receiving apparatus is sent to a server of said network service provider via the Internet. ,questionnaire,
Application system for sweepstakes. 4. Mail-order sales using broadcasts, questionnaires,
A system for applying for a prize, which is a service processing server of a service provider that receives goods, information, questionnaires, and prizes broadcasted as part or all of a broadcast program, and sells the goods or information. A questionnaire, a service content of a service provider that provides service content for applying for a prize, a broadcast facility of a broadcaster that broadcasts the service content in synchronization with a broadcast program, A receiving unit that receives a broadcast program transmitted from a broadcast facility and the service content; a display unit that displays the received broadcast program; and a closed circuit provided to display only the received service content on a terminal device. A broadcast receiving device comprising a control unit; and a terminal device connected to a closed channel control unit of the broadcast receiving device. A closed line control unit, a browser that performs predetermined processing of the service content received via the closed line control unit, a display unit of a terminal device that displays the service content processed by the browser, and the display unit A terminal device comprising: data input means for inputting necessary data in accordance with the displayed service content; communication means for transmitting the input data to a server of a network service provider; Based on the personal data held in advance by contract to provide the data, and the personal data and the data sent from the broadcast receiving device, complete the application data for the mail-order sales, questionnaire, sweepstakes, A network for transmitting data to a service processing server of the service provider; Mail service using broadcast, characterized by comprising of a work service provider server and
Questionnaire, application system for sweepstakes. 5. A mail-order service using broadcasting according to claim 4, wherein the data inputted by the input means of said terminal device is sent to a server of said network service provider using a telephone line. , Questionnaire, sweepstakes application system. 6. The mail order using broadcasting according to claim 4, wherein the data inputted by the input means of said terminal device is sent to a server of said network service provider via the Internet. Questionnaire, application system for sweepstakes. 7. The terminal device is a mobile phone, and data input by input means of the mobile phone is transmitted to a server of the network service provider via a mobile communication network of the mobile phone. An application system for mail-order sales, questionnaires, and sweepstakes utilizing broadcasting according to claim 4. 8. The system according to claim 4, wherein said broadcast receiving device is an on-vehicle device mounted on a vehicle. 9. A charge collection system for collecting a price sold through the mail order is provided on a server of the network service provider, and a server for processing the service of the service provider is provided with the application data. Is received, the service processing server of the service provider requests the fee collection system to perform a charging process, and based on this request, the fee collection system performs a predetermined charging process. 2. The method according to claim 1, wherein
A system for applying to mail-order sales, questionnaires, and sweepstakes using the broadcast described in any one of Items 1 to 8. 10. A system for applying to mail-order sales, questionnaires, and sweepstakes using broadcasting, which is a service provider that accepts sales, questionnaires, and sweepstakes of goods or information broadcast as part or all of a broadcast program. A service processing server, a service provider of a service provider that provides service content for selling the article or information, applying for a questionnaire, and applying for a prize, and transmitting the service content in synchronization with a broadcast program And a transmitter / receiver of a broadcaster for receiving data for sale of goods or information transmitted from a broadcast receiving device, a questionnaire, and an application for a prize, and a communication service provided by the broadcaster. Based on personal data that is contracted and held in advance for provision, and based on this personal data and data sent from the broadcast receiver. , Completing the application data for the mail order, questionnaire, and prize, transmitting the application data to a service processing server of the service provider, a server of the broadcaster, and transmitting and receiving from the transmitter / receiver of the broadcaster. A transmitting / receiving unit of a broadcast receiving device for receiving the broadcast program and the service content, and transmitting data from the broadcast receiving device to the broadcaster; and a browser for performing predetermined processing of the received service content. A broadcast receiving apparatus comprising: display means for displaying the received broadcast program and service content processed by the browser; and data input means for inputting necessary data according to the service content displayed by the display means. Mail-order sales using broadcast, characterized by comprising
Questionnaire, application system for sweepstakes. 11. A system for applying to mail-order sales, questionnaires, and prizes using broadcasting, which is a service provider that accepts sales, questionnaires, and prizes of goods or information broadcast as part or all of a broadcast program. A service processing server, a service provider of a service provider that provides service content for selling the article or information, applying for a questionnaire, and applying for a prize, and transmitting the service content in synchronization with a broadcast program And a transmitter / receiver of a broadcaster for receiving data for sale of goods or information transmitted from a broadcast receiving device, a questionnaire, and an application for a prize, and a communication service provided by the broadcaster. Based on personal data that is contracted and held in advance for provision, and based on this personal data and data sent from the broadcast receiver. , Completing the application data for the mail order, questionnaire, and prize, transmitting the application data to a service processing server of the service provider, a server of the broadcaster, and transmitting and receiving from the transmitter / receiver of the broadcaster. Receiving the broadcast program and the service content, a transmitting and receiving unit of a broadcast receiving device for transmitting data from a broadcast receiving device to the broadcaster, and a display unit for displaying the received broadcast program, A broadcast receiving device comprising a closed channel control unit for performing bidirectional communication with the terminal device to display the received service content on the terminal device; and a terminal device connected to the closed channel control unit of the broadcast receiving device. A browser for performing predetermined processing of service content received via the closed-line control unit; A display device of the terminal device for displaying the service content processed by the user, and a data input device for inputting necessary data according to the service content displayed by the display device. Mail order,
Questionnaire, application system for sweepstakes. 12. The communication using broadcast according to claim 10, wherein the transmission / reception unit of the broadcaster and the transmission / reception unit of the broadcast receiving apparatus are configured to be capable of two-way communication. Application system for sales, questionnaire and sweepstakes. 13. A fee collection system for collecting the price sold through the mail order is provided on a server of the broadcasting company, and a server for processing a service of the service provider stores the application data in the server. Upon receiving the request, the service processing server of the service provider requests the toll collection system to perform a billing process, and based on the request, the toll collection system performs a predetermined billing process. 13. An application system for mail-order sales, questionnaires, and sweepstakes utilizing broadcasts according to claim 10. 14. A method of applying for mail-order sales, questionnaires and sweepstakes using broadcasting, for selling goods or information to be broadcast as part or all of a broadcast program, for applying for questionnaires, and for sweepstakes. A first step of receiving provision of service content from a service provider, and a broadcaster transmitting the service content together with a predetermined broadcast program; and a broadcast receiving device receiving the broadcast program and providing the service content. A necessary step of inputting necessary data from input means provided in the broadcast receiving apparatus in accordance with the service content displayed by the display means, selling the article or information, ,
A third step of applying for a prize, a fourth step of transmitting the input data to a server of a network service provider, and a contract held in advance by the network service provider to provide a communication service. Personal data, based on the data sent from the broadcast receiving device, based on the mail-order sales, questionnaire, application data for sweepstakes,
A fifth step of transmitting the application data from the server of the network service provider to a service processing server of the service provider; and a service processing server of the service provider.
And a sixth step of transmitting, when the application data is received, confirmation data for confirming the reception to the broadcast receiving device via the server of the network service provider. How to apply for mail order, questionnaire and sweepstakes using broadcasting. 15. A method of applying for mail-order sales, questionnaires, and sweepstakes using broadcasting, which is for selling goods or information broadcast as part or all of a broadcast program, for applying for questionnaires, and for sweepstakes. A first step in which the service content is provided from a service provider and the broadcaster sends the service content together with a predetermined broadcast program; and a broadcast receiving device receives the broadcast program and receives the broadcast program. A second step of displaying the service content on a display device of a terminal device connected to the device; and inputting necessary data from input means provided on the terminal according to the displayed service content, and Is the third company that sells information, conducts surveys, and applies for sweepstakes
And a fourth step of transmitting the input data to a server of a network service provider; personal data that the network service provider contracts and holds in advance to provide a communication service; Based on the data sent from the device, complete the mail order, questionnaire, application data for sweepstakes,
A fifth step of transmitting the application data from the server of the network service provider to a service processing server of the service provider; and a service processing server of the service provider.
And a sixth step of transmitting, when the application data is received, confirmation data for confirming the reception to the broadcast receiving device via the server of the network service provider. How to apply for mail order, questionnaire and sweepstakes using broadcasting. 16. In the sixth step, when the service processing server of the service provider receives the application data, the service processing server of the service provider operates the network service business. A request is made to a user's fee collection system to perform a predetermined charging process, and based on the request, the fee collection system performs a charging process.
How to apply for mail-order sales, questionnaires and sweepstakes using the broadcast described in 5. 17. A method for applying for mail-order sales, questionnaires and sweepstakes utilizing broadcasting, which is for selling goods or information to be broadcast as part or all of a broadcast program, and for applying for questionnaires and sweepstakes. A first step of receiving provision of service content from a service provider, and a broadcaster transmitting the service content together with a predetermined broadcast program; and a broadcast receiving device receiving the broadcast program and providing the service content. A necessary step of inputting necessary data from input means provided in the broadcast receiving apparatus in accordance with the service content displayed by the display means, selling the article or information, ,
A third step of applying for a prize, a fourth step of transmitting the input data to a server of a broadcaster, and an individual contracted and held in advance by the broadcaster to provide a communication service. Based on the data and the data sent from the broadcast receiving device, the mail order, questionnaire, complete the application data for sweepstakes, this application data from the server of the broadcaster, the service of the service provider A fifth step of transmitting to the processing server; and a service processing server of the service provider,
When the application data is received, confirmation data for confirming the reception is transmitted via the broadcaster's server,
And a sixth step of transmitting to the broadcast receiving apparatus. 18. A method of applying for mail-order sales, questionnaires and sweepstakes using broadcasting, which is for selling goods or information to be broadcast as a part or all of a broadcast program, for applying for questionnaires, and for sweepstakes. A first step in which the service content is provided from a service provider and the broadcaster sends the service content together with a predetermined broadcast program; and a broadcast receiving device receives the broadcast program and receives the broadcast program. A second step of displaying the service content on a display device of a terminal device connected to the device; and inputting necessary data in accordance with the service content displayed by the display means, and selling the goods or information; A third step of applying for a questionnaire or a prize, a fourth step of transmitting the input data to a broadcaster's server, Based on personal data held by a contractor in advance to provide a communication service and data sent from the broadcast receiving device, complete the mail order, questionnaire, application data for sweepstakes, A fifth step of transmitting data from a server of the broadcaster to a server for service processing of the service provider; and a server for service processing of the service provider,
When the application data is received, confirmation data for confirming the reception is transmitted via the broadcaster's server,
And a sixth step of transmitting to the broadcast receiving apparatus. 19. In the sixth step, when the service processing server of the service provider receives the application data, the service processing server of the service provider operates the broadcast service server. 20. The broadcast system according to claim 17, wherein the charge collection system requests the charge collection system to perform predetermined charging processing, and the charge collection system performs charging processing based on the request. How to apply for a mail order, questionnaire, or sweepstakes.