JP2002259782A - Customer information collecting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer information collecting system capable efficiently collecting information on customers with an eagerness to purchase particular commodities or the like. SOLUTION: The system includes a step of displaying an image plane of an open prize contest with purchase discount coupons or the like for the particular commodities or service as prizes so it can be browsed through a communication line, a step of displaying an application image plane relevant to application information including a distributing location or a contact address and whether or not distribution of information relevant to a commodity to be the object of a prize is desired when the prize displayed in the open prize contest image plane is selected through the communication line to an applicant selecting the prize, a step of storing applicant information inputted on the basis of the displayed application image plane per selected particular commodity in a database, and a step of storing information of applicants desiring the distribution of information per commodity corresponding to the prizes.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer information collection system for collecting customer information having an interest in purchasing a specific product or service using a communication line such as the Internet.

[0002]

2. Description of the Related Art In recent years, in order to promote and promote products or services (so-called services, etc.), products or services (hereinafter referred to as "products, etc.") have been utilized by using the Web (World Wide Web) page of the Internet. An information distribution system is known in which an advertiser is advertised, a request for data on the product or the like is accepted, and the requested data is sent by e-mail, mail, courier service, or the like. However, advertising of products and the like is not enough to raise consumers' interest, and waiting for a product advertisement or a document request simply wants information on the product, etc. Because it is unknown whether or not
It was not enough to collect customer information with a willingness to purchase the product or service.

[0003]

SUMMARY OF THE INVENTION It is an object of the present invention to provide a customer information collecting system capable of efficiently collecting customer information having a willingness to purchase a specific product or the like.

[0004]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention provides a step of displaying an open sweepstake with a gift such as a preferential right to purchase goods or services as a prize through a communication line. When the displayed prize is selected via a communication line, whether or not the applicant wishes to distribute the prize's distribution destination or contact information and information on the prize target product or service to the selected applicant Displaying an application screen related to the application information including, and storing the applicant information input based on the displayed application screen for each selected specific prize and creating a database. Having. And a step of randomly selecting a predetermined number of winners from the applicants based on the applicant information accumulated and databased for each prize, and an applicant other than the winner. The method may further include the step of extracting applicant information for which distribution of information on the product or service that is the target of the prize is desired, and creating a database for each product or service. Preferably, based on the applicant information accumulated for each prize, it is desirable to include a step of extracting applicant information that desires to distribute information on goods or services targeted for the prize and creating a database for each product or service. . The prize includes a purchase discount coupon for a specific product or service, a purchase coupon, and the like.

[0005]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing a main configuration of an embodiment of a customer information system to which the present invention is applied. The customer information system includes a network such as a communication line, for example, a Web server 20 connected to the Internet 11.
And terminals 301 and 302 connectable to the Internet,
303n. Terminal 30n
Includes a main unit having a communication function that can be connected to the Internet, such as a personal computer or a portable terminal such as a PDA or a mobile phone, a display device such as a CRT or an LCD, and input devices such as a keyboard, a mouse, and a touch panel.

The main configuration of the embodiment of the Web server 20 is shown by blocks. This Web server 20
Is a control unit 2 which is operated by a predetermined program and has predetermined functions such as a function required on the Internet such as a Web server function and a database management function.
1, a communication / input / output control unit 23 for connecting to the Internet 11, and a storage device 25n (database files 251, 252, and 25) for storing information displayed on a web page, information input via the web page, and the like.
3, 254). The configuration of the Web server 20 itself is not limited to the illustrated embodiment, and a Web server, a database server, and the like may be distributed over a plurality of servers.

[0007] The present invention makes it possible to collect customer information with a willingness to purchase, by using such Internet technology, to promote sales of specific products and services. For this purpose, in the present invention, an open sweepstake is set as a prize with a purchase preferential right for a specific product, for example, a purchase auxiliary ticket etc. that can be used only for the purchase of a specific product, etc., based on the applicant information of the open sweepstakes, It is characterized by collecting customer information. The processing flow of the embodiment of the present invention will be described with reference to FIGS. 3, 4, 5, and 6, based on an example in which a store promotes sales of a specific product. FIG. 3 is a flowchart showing main processing steps of the embodiment of the present invention in a flowchart, and FIGS. 4 to 6 are views showing an example of screen display.

[0008] First, consumers are notified in advance of the fact that an open prize will be held on the Internet web site through the Internet, newspaper advertisements, insert flyers, or so-called television and radio.

[0009] Next, on the first day of the open sweepstakes period, purchase preferential rights for specific products and services, for example, discount coupons for discounting purchase costs, purchase assistance tickets for assisting part of purchase costs, and purchase assistance coupons are opened. A prize screen as a prize of a prize is disclosed on a web page using the Internet (step S1). One example of the open prize screen is shown in FIG. The purchase assistance ticket shall be exercisable only for the specific product.

[0010] The prize screen of the published web page is browsed by the web browsing software of the terminal 30n, and when a predetermined prize on the screen is clicked or selected by the viewer, application form display information is transmitted to the terminal. (S
5; Y, S7). The viewer inputs predetermined information while viewing the application form screen. FIG. 5 shows an example of an application form screen for a personal computer, and FIG. 6 shows an example of an application form screen for a mobile phone.
The input items in this application form include at least the destination or contact information of the prize, whether or not you wish to distribute product information, sales information, etc., of the prize-targeted product, and whether or not to apply for this sweepstakes. , Is included.

[0011] When the viewer enters a predetermined and input form of the application form and clicks on the application, the input information is saved as the applicant information of the premium in the applicant database file as the applicant information ( S9; Y,
S11). In this application form, the destination of the prize,
The data includes whether or not distribution of product information, sales information, and the like of a product or the like that is a target of the prize is desired, and data including a destination when the distribution is desired.

When the application deadline has passed, the processing of steps S5 to S11 is skipped, and the transmission of the application form display information is terminated.
The application is completed (S3; Y, S13). When the application is completed, for example, the sweepstakes screen is changed to an application end screen, a thank you screen,
It is preferable to display a notice screen for the next sweepstakes, etc.
It is also possible to prohibit browsing.

Then, a predetermined number of applicants are randomly selected from the applicant database files for each prize to determine a winner, and are stored as a winner database file (S15). Then, a prize is sent to the winner based on the winner database file.

Next, from the applicant database files for each prize, applicants who have been rejected and wished to distribute information are extracted, and the application information of the extracted applicants is stored as a customer database file ( S17). The applicant stored in the customer database file is a customer who has a strong desire to purchase the goods or services targeted for the prize. Therefore, the product information desired by the customer stored in the customer database file for each product is distributed and transmitted to the designated destination. The distribution motivates the customer to purchase the product and purchases the product or service.

It is desirable that the information of the product etc. includes not only catalogs, pamphlets, specifications, etc. of the product etc. but also a method of purchasing the product, purchase information, so-called bargain information, and the like. As for the method of distributing information such as products, catalogs and brochures of products etc. are suitable by mail, courier service, etc.However, if the purchase method and bargain information etc. are specified as e-mail address as destination, Send by e-mail. Also, as for prizes, the sponsoring of the open sweepstakes will manufacture the products etc.,
In the case of the person who provides the business, it is a purchase assistance ticket etc. for the product etc.
Further, by making the purchase auxiliary ticket and the like usable only for the seller, further sales promotion can be achieved.

As described above, according to the embodiment of the present invention, an open sweepstakes is mainly held on the Internet for a customer or a purchaser who is interested in a particular product, so that the customers who are willing to purchase the particular product can be offered. Efficient collection of narrowed customer information. Moreover, unlike the application for telephone and postcards, information can be collected and a customer database can be constructed without human intervention, so that costs can be reduced.

[0017]

As apparent from the above description, the present invention provides
Since an open sweepstakes will be held through the telecommunications line where purchasers of a particular product or service will apply, it is possible to efficiently collect information on customers who are willing to purchase the particular product or service.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a main configuration of an embodiment of a customer information system to which the invention is applied.

FIG. 2 is a block diagram showing a main configuration of an embodiment of a Web server for constructing the customer information system.

FIG. 3 is a flowchart showing the main processing steps of the embodiment of the present invention.

FIG. 4 is a diagram showing an example of an open prize screen according to the embodiment of the present invention.

FIG. 5 illustrates an open sweepstakes in an embodiment of the present invention.
It is a figure showing an example of an application form screen for personal computers.

FIG. 6 illustrates an open sweepstakes in an embodiment of the present invention.
It is a figure showing an example of an application form screen for mobile phones.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 Internet 20 Web server 21 Control part 23 Communication / input / output control part 25n Storage device (database file) 30n Terminal

Claims (5)

[Claims] Claims: 1. A step of displaying an open prize, which is a prize of a purchase privilege of a product or a service, as a prize, through a communication line, wherein the prize displayed on the open prize screen is transmitted through the communication line. If selected, the application screen for the selected applicants will be displayed, including the destination or contact information of the prize, and whether or not you want to distribute information on the products or services that are the target of the prize. And a step of accumulating applicant information input based on the displayed application screen for each selected specific prize and creating a database. 2. A step of selecting a predetermined number of winners from the applicants based on the applicant information accumulated and databased for each of the prizes, 2. The customer information collecting system according to claim 1, further comprising a step of extracting applicant information for which distribution of information on the goods or services to be the target of the prize is to be extracted and making a database for each of the goods or services. 3. Based on the applicant information accumulated for each prize, applicant information for which distribution of information on goods or services targeted for the prize is extracted, and is made into a database for each commodity or service. 2. The customer information collecting system according to claim 1, comprising a step. 4. The customer information collection system according to claim 1, wherein the prize is a purchase discount coupon or a purchase assistance coupon for a specific product or service. 5. The customer information collecting system according to claim 1, wherein said communication line is the Internet.