JP2002245329A - System and method for advertisement and program for carrying out advertising - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily publish an advertisement on a personal home page or the like and to make the charging of advertisement rates exactly performable. SOLUTION: This system has an advertiser information registering means for registering the information of an advertiser in a server, advertisement data registering means for registering advertisement data, advertisement publishing means for publishing the advertisement in the specified area of the personal home page by using the advertisement data registered by the advertisement data registering means, advertisement performing means for performing relevant advertisement data when the specified area of the personal home page is selected, data collecting means for collecting data for advertisement charging, account means for accounting the advertisement rates on the basis of these collected data, and charging means for demanding the advertisement rates accounted by this account means to the advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system on the Internet.

[0002]

2. Description of the Related Art With the spread of personal computers and portable telephones in recent years, the Internet has been used by ordinary people. Along with this, various advertisements using the Internet are becoming more popular. The most widely used method for placing advertisements using the Internet is to place a banner advertisement in a displayed homepage. Banner advertisement is a method of attaching an image of an advertisement to a Web site and linking to an advertiser's Web site. These Internet-based advertising methods include, for example,
As shown in JP-A-11-154159 "Internet advertising method", an advertiser provides an advertising image file to an advertising server, and an advertising publisher links the advertising server with the advertising image file and places the advertising image file on the advertising publisher's homepage. There is a known configuration in which an advertisement server is provided with an access management program to manage information on access to an advertisement image file.

[0003] However, in such an advertising method, a link is provided to an advertiser's Web site or an advertising server, so that the accessing user needs to wait for a connection to another homepage again. . As a result, there is a problem that as a result of the user giving up the connection before displaying the actual advertisement information, the advertisement cannot be displayed.

[0004] Further, even if the user does not give up the connection, if the Web site of the advertiser is down, the connection cannot be made as it is, and the user does not display the advertisement information in the end. In some cases, advertisers have had to pay advertising fees.

[0005] Further, there is a problem that a user who has designated an advertisement display has moved to a link destination and is not connected to a subsequent purchase.

[0006]

SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement method and system which can easily place an advertisement on an individual's homepage and accurately charge an advertisement fee. To provide a program for

[0007]

In order to achieve the above object, an advertisement system according to the first aspect connects an advertiser terminal, a server, a member terminal, and a general user terminal via a network, and Advertiser information registration means for registering advertiser information in a server in an advertising system in which a member's homepage is stored in the member's homepage, an advertisement is posted on the member's homepage, and a general user browses the advertisement at a user terminal. An advertisement data registering means for registering advertisement data, an advertisement publishing means for publishing an advertisement in a specific area of the member's homepage using the advertisement data registered by the advertisement data registering means, and a specific area of the member's homepage When is selected, an advertisement execution unit that executes the corresponding advertisement data, a data collection unit that collects data for advertisement billing, Wherein the collected data based on and a collecting unit that aggregates an advertisement fee.

[0008] To achieve the above object, an advertisement system according to a second aspect is characterized in that it has an advertisement fee setting means for setting an advertisement fee for each advertisement data.

[0009] To achieve the above object, an advertisement system according to a third aspect of the present invention is characterized in that the advertisement system includes a billing unit for charging an advertiser for the advertisement fee totalized by the totalizing unit.

[0010] To achieve the above object, an advertisement system according to claim 4 is characterized in that the advertisement data is advertisement image data and an advertisement program.

In order to achieve the above object, in the advertisement system according to the present invention, the advertisement posting means may include, among the advertisement data registered by the advertisement data registration means, the advertisement image data and a specific area of a member's homepage. And the advertisement program is registered in association with the advertisement image data, and the advertisement execution means is registered in association with the advertisement image data when the specific area where the advertisement image data is posted on the member's homepage is selected. Executing an advertising program.

[0012] In order to achieve the above object, an advertisement system according to a sixth aspect is characterized in that advertisement image data registered in association with an advertisement program is previously irrevocably deleted on a member's homepage. And

[0013] In order to achieve the above object, an advertisement system according to claim 7 is characterized in that the data collection means extracts the number of advertisement image data posted on the member's homepage.

In order to achieve the above object, in the advertisement system according to the present invention, the data collection means collects the execution history of the advertisement program registered in association with the advertisement image data posted on the member's homepage. It is characterized by the following.

In order to achieve the above object, in the advertising system according to the ninth aspect, the advertiser information registering means may be configured so that the advertisement fee charging method is an operation fee charged according to the number of times the advertisement program is operated or a member. Register either pay-as-you-go or pay-as-you-go based on the number of advertising image data posted on the website, and post it on the member's website when the advertising billing method is operation billing. The collected advertisement image data is collected from the execution history of the advertisement program selected and executed by the general user, and when the advertisement fee charging method is the pay-as-you-go method, the number of the advertisement image data posted on the member's homepage is calculated. It is characterized by extracting.

In order to achieve the above object, an advertisement system according to a tenth aspect is characterized in that the advertisement image data is a moving image.

[0017] In order to achieve the above object, an advertisement system according to claim 11 is characterized in that the homepage has a bulletin board function.

In order to achieve the above object, an advertisement method according to the twelfth aspect is a method for performing an advertisement via the Internet, wherein an advertiser registers his / her own advertisement image data and advertisement program in a server. In advance, the member selects his / her favorite image data from his or her homepage from the plurality of advertisement image data registered by the advertiser, and when the selected image data is the image data provided by the advertiser,
A plurality of advertisement programs provided by the same advertiser are displayed, a program desired to be linked to image data to be executed is selected from the displayed programs, and when the image data is selected and executed, the selected program is activated. By setting as described above, the member is characterized in that the advertisement is placed on his / her own homepage.

To achieve the above object, an advertisement method according to claim 13 is an Internet advertisement method,
When a general user selects the image data posted on the member's homepage, if a program to be executed by linking to the image data is set, this program is executed, and the execution history is saved. It is characterized in that the advertiser is charged for the advertisement fee.

[0020] To achieve the above object, an advertisement method according to claim 14 is characterized in that the homepage has a bulletin board function.

In order to achieve the above object, an advertisement program according to claim 15 connects an advertiser terminal, a server, a member terminal, and a general user terminal via a network, and stores the member's homepage on the server. Then, in the advertisement system where an advertisement is posted on the homepage of this member and the general user browses this advertisement on the user terminal,
An advertiser information registration step of registering advertiser information; an advertisement data registration step of registering advertisement image data and an advertisement program as advertisement data; An advertising fee setting step of setting an advertising fee, an advertising image being posted in a specific area of the member's homepage, an advertising program being registered in association with the advertising image data, and an advertising posting step of posting the advertising data; When a specific area is selected, an advertisement execution step for executing an associated advertisement program, a data collection step for collecting execution number data of an advertisement program associated for advertisement billing, and the collected data And aggregate the advertising fee based on the set advertising fee And having a total of steps.

In order to achieve the above object, an advertisement program according to a sixteenth aspect of the present invention is characterized in that the advertisement program has a charging step of charging an advertiser for the totalized advertisement fee.

In order to achieve the above object, an advertisement program according to claim 17 is characterized in that the home page has a bulletin board function.

[0024]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described in detail with reference to FIGS.

[0025]

FIG. 1 is a diagram showing a configuration of an advertisement fee charging system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement fee charging system includes a server 2 of an Internet service provider (hereinafter referred to as an ISP) connected via a network 1 such as the Internet, an advertiser terminal 3, an ISP and its own homepage. Member's terminal 4 and general end user's terminal 5 who make the contract
It is composed of

FIG. 2 shows an ISP according to an embodiment of the present invention.
3 is a diagram showing a configuration of a server 2 of FIG. Server 2 has
Advertisement registration unit 21, advertisement posting unit 22, and advertisement execution unit 23
And an advertisement fee charging unit 24 and various databases 25.

The advertisement registration unit 21 includes an advertisement data registration unit 211, an advertiser information registration unit 212, and an advertisement charge setting unit 213, and registers the advertisement master data 251.
The ad master data 251 includes the advertiser database 2
511, an image database 2512, and a program database 2513.
The individual information of the advertiser is registered in the advertiser database 2511. The advertisement data registration unit stores the image data provided by the advertiser as image data for advertisement in the image database 251.
2, a program that operates when this image data is selected is registered in the program database 2513. The advertisement fee setting means 213 sets the image data and the advertisement fee of the program registered by the advertiser, respectively, and stores the image database 2512 and the program database 251.
Register to 3.

The advertisement posting section 22 includes an advertisement posting means 22.
1. There is a homepage creating means 222, and a member registers data in a member database 252 prepared for each member. The member database 252 includes a member information database 2521 and an advertisement posting database 2522. The member creates and edits a home page by the home page creation means 222, and registers the homepage in an area allocated to each member of the member information database 2521. Further, the advertisement posting means 221 selects image data and program data to be posted on the homepage from the image database 2512 and the program database 2513 provided by the advertiser, and registers them in the advertisement posting database 2522.

The advertisement execution unit 23 includes an advertisement execution unit 231
And log data collection means 232, and the general user
The advertisement image data is displayed and the program is executed from the user terminal 5 via the member's homepage. These execution histories are stored in the log data 2531 by the log data collection means 232.

The advertisement fee charging unit 24 includes a summary data collection unit 241, a tallying unit 242, and a charging unit 243.
The summary data collection unit 241 collects the number of pay image data posted on the member homepage, and stores it in the summary database 2532. The tallying unit 242 calculates the advertisement fee charging method of the advertiser database 2511 and the program database 2513 or the image database 2
The log database 25 based on the 512 advertisement fee data
31 or a summary of the advertisement fee from the summary database 2532. The billing unit 243 charges the totalized advertisement fee to the corresponding advertiser in the advertiser database 2511 via the Internet 1.

Next, the configuration of each database will be described.

FIG. 3 shows an example of the configuration of the advertiser database 2511. The advertiser ID, advertiser name, address, telephone number, E-mail, and billing method are registered. Here, the billing method includes, for example, an operation billing (1) that is billed according to the number of times of operation of the pay program, and a pay-per-use billing (2) that is billed according to the number of paid image data posted on the member homepage. This is stored.

FIG. 4 shows a configuration example of the image database 2512. The advertiser ID, image data name, image data, and advertisement fee are registered. Here, the advertisement fee is stored if the image data is free (0) or paid, and the rank (1 to 3) is stored when the image data is charged, and becomes effective when the charging method is pay-per-use. It is. The image data storing the advertiser ID is the advertisement image data provided by the advertiser, and the image data not storing the advertiser ID is the image data provided by the ISP.

FIG. 5 shows a program database 2513.
This is an example of the configuration. An advertiser ID, a program, and an advertisement fee are stored. Here, the advertising fee refers to whether the program is free (0) or paid, and if the program is paid, its rank (1 to 1)
3) is stored, and is data that becomes effective when the charging method is operation charging.

FIG. 6 shows an example of the structure of the member information database 2521. A member ID, a member name, a member address, a telephone number, an E-MAIL address, and a start location of an area assigned to each member are registered.

FIG. 7 shows an example of the configuration of the advertisement posting database 2522. The location (X, Y), charging method, advertisement fee, advertiser ID, image data name, and operation program name are registered. The location means all locations assigned to the member, and stores what image data is posted in all locations and what program is set to operate. Also,
The billing method refers to an advertiser database 2511 for each advertiser.
Is stored, and the operation billing (1) or the pay-as-you-go billing (2) is stored. The advertising fee is defined as the program database 2513 or the image database 25 depending on the billing method.
12 stores the program or image data advertisement fee.

FIG. 8 shows an example of the configuration of the log database 2531. The operated date, operated program, location, and member ID are stored.

FIG. 9 shows a configuration example of the summary database 2532. The location where the pay image data is posted, the name of the posted image data, and the member ID of the home page where the pay image data is posted are stored.

FIG. 10 shows an example of the configuration of the accounting database 2533. The advertiser ID, the charging method, the file to be charged, the number, the advertising fee per one, and the advertising fee for each file are stored. The charging method stores the operation charging (1) or the usage-based charging (2). The billing target file stores a program name for operation billing and an image data name for usage-based billing according to the billing method.
In the number field, the number of operations is stored in the case of operation charging, and the number of publications is stored in the case of usage-based charging. The advertising fee per one is
In the case of the operation charge, the advertisement fee when the program operates once is stored. In the case of the pay-per-use, the advertisement fee when one image data is posted is stored. The advertising fee for each file
In the case of operation charging, the number of times of operation × the advertisement fee when the operation is performed once, and in the case of the usage-based charging, the number of publications × the advertisement fee in the case of the publication is stored.

Next, a series of processes from registration of an advertisement by an advertiser to insertion of an advertisement by a member, display of an advertisement by a general user, and billing to the advertiser will be described.

First, the flow of processing of the advertisement registration unit 21 will be described with reference to the flowchart of FIG. Advertisers
The advertiser terminal 3 logs in to the ISP server 2 via the Internet 1 (ST1).

In the case of the first login (ST2), the advertiser selects registration of advertiser information from the menu, and as the advertiser information, the advertiser name, address, telephone number, E-ma
Registration of il and selection of a billing method for an advertisement fee are performed. The method of charging the advertisement fee includes an operation fee (1) charged according to the number of times the paid program is operated, and a pay-per-use fee (2) charged according to the number of paid image data posted on the member homepage. Yes, choose one of these. When these inputs are completed, the advertiser ID is given to the advertiser by the advertiser information registration unit 211, and the information is registered in the advertiser database 2511 (ST3).

Next, the advertiser registers and updates the image data and program provided to the member from the menu. As the image data, for example, a plurality of image data (animation GIF or the like) in which a character or the like owned by the advertiser is in a 3D image moving format is transmitted from the advertiser terminal (S
T4).

When these inputs and settings are completed, information is registered in the image database 2512 (ST5).

Next, the program is registered and updated. As the program, a plurality of programs that operate when image data is selected, for example, game software, music performance software, URL addresses to be linked, and the like are set (ST6). When these inputs and settings are completed,
Information is registered in the program database 2513 by the advertisement data registration unit 211 (ST7).

When these registrations / updates are performed, the fact that the registration / updates have been performed is notified to the terminal of the ISP (ST).
8).

When notified that these registrations / updates have been performed, the ISP logs in to the server from the terminal (ST).
9) When the image data is updated / registered (ST1)
0), an advertisement fee is set for each image data (ST11). In this case, the fee is set based on, for example, the type of image data and the size of the file (1 Mbyte or more). This fee is a fee setting that is effective when an advertisement fee is charged by pay-as-you-go. These charge settings are registered in the image database 2512 (ST12). When the program is updated / registered (ST13), an advertisement fee is set for each program (ST14). In this case, the fee is set based on, for example, the type of the operating program, for example, the URL link is free, and the size of the program is determined based on the size of the program. This fee is a fee setting that is valid when the advertisement fee is charged by the operation fee. These charge settings are registered in the program database 2512 (ST15).

Next, referring to the flow chart of FIG. 13, regarding the flow of the advertisement posting process, as a member's homepage, a certain virtual land is given to the member, and the advertisement information is displayed on the homepage while creating a favorite virtual town. An example will be described.

The member logs in to the ISP server 2 from the member terminal 4 via the Internet 1 (ST)
1). In the case of the first login (ST2), the member selects registration of member information from the menu, and as member information,
Register the member's name, address, telephone number, and e-mail. When these registrations are completed, the member is given a member ID and an assigned area for each member, and the information is registered in the member information database 2521 (ST3).

When the member registration is performed, the member selects homepage editing from the menu (ST4). On the terminal, for example, as shown in FIG. 14A, an area assigned to the member is displayed on the screen. Here, the land portion 141 that the member can freely edit is actually managed for each location (X, Y) as shown in FIG.

The homepage creation means 222 has functions such as, for example, constructing a house, arranging a road, and planting a tree. To (2313, 1606) are freely edited. For example, arrow keys 14 displayed on the screen
2 to build a building on his own land 141
When the image data group 143 is displayed, a plurality of provided image data are displayed.

From among these, the member can select image data,
For example, the house image data 144 is selected with a pointing device such as a mouse. Since the advertiser ID is not set in the image database 2512, the image data 144 of the house in this case is not an advertisement target image file provided by the advertiser (ST5), but an image file prepared by the ISP. As shown in FIG. 15, the member arranges the image file 144 of the house in a desired area of his land 141 as it is (ST8).

With this setting, the advertisement database stores only the image data "House.gif" in the location (2308, 1600) as shown at 71 in the advertisement publication database 2522 in FIG.

Next, the member selects the image file 1 provided by the real estate company XXX from the displayed image data.
Select 45. Since the image file in this case is an image to be advertised with the advertiser ID “0002” set in the image database 2512 (ST5), a program with the advertiser ID 0002 is searched from the program database 2513, It is displayed on the member terminal as shown in FIG.

The member selects a URL link as a program to be associated with the selected image file from the displayed program group, and arranges the image file 145 in a desired area of the land 141 of the member.

With this setting, as shown in 72 of the advertisement insertion database 2522 in FIG. 7, the advertisement database has the advertiser ID “0002” in the location (2309, 1600) and the advertiser database 2511 in the billing method. "2" indicating the pay-as-you-go charging set in the charging method of "Advertising fee", and since the charging method is the pay-as-you-go setting, "fudosan.
“gif”, “1” set in the advertisement fee, image data name “fudosan.gif”, and operation program name “http://www.e-fudou.com” are stored.

Next, the member selects the image file 146 which is a character of the game software company XXX from the displayed image data. The image file in this case is stored in the image database 2512 with the advertiser ID “00”.
01 "(ST
5) From the program database 2513, the advertiser I
A program in which D is 0001 is searched, and FIG.
Is displayed on the member terminal as shown in FIG.

The member can select a program to be associated with the selected image file from the displayed program group,
For example, the player selects the "Mole whacking game" and places the image file 146 in a desired area of his land 141 (ST7).

With this setting, the advertisement database is stored in the location (2311, 1602) at the advertiser ID “0001” and the billing method is the advertiser database 2511 as shown at 73 in the advertisement insertion database 2522 in FIG. "1", which indicates the operation fee set in "1.", which is set as the advertisement fee of "Game.php" in the program database 2513, since the charging method is the operation fee setting. Data name "Gam
e.gif ", operation program name" Game.php "
Is stored.

As described above, the member can create his / her own homepage as shown in FIG. 17 while enjoying the game as well as place an advertisement on the homepage.

Next, the flow of the advertisement execution process will be described with reference to FIG.
This will be described with reference to a flowchart.

A general user displays a member's homepage established on the server 2 of the ISP from the user terminal via the Internet 1. The user sees FIG.
As shown in FIG.
6 (2311, 160)
Select 2) with a pointing device. When the location (2311, 1602) is selected, the setting for each location in the advertisement insertion database 2522 is confirmed,
A game software program (Game.php) stored as an operation program is executed.

Game. When php is executed, for example, as shown in FIG. 20, a whack-a-mole game is started. In game software, for example, an advertiser runs a simplified version of a game that will be sold in the future, and when the game is over, as an advertisement of the advertiser game software company It is possible to output a voice saying "To purchase the official version to XX," or to directly link to the EC site as shown in FIG.

When the operation program is executed, the log data collecting means 231 sets Game. The date on which the php was executed, the operated program, the location, and the member ID are stored in the log database 2531. The history data of the programs executed in this way are all stored in the log database 2531.

Next, the flow of the advertisement fee charging process is shown in FIG.
This will be described with reference to two flowcharts.

Once a day, at the designated time (ST
1), referring to the advertiser database 2511 (ST)
2), the advertiser ID whose billing method is set to pay-as-you-go
Is extracted (ST3). Advertising database 2522
(ST4), it is checked whether or not the image data of the advertiser ID set to pay-as-you-go is posted from all the data in the advertisement posting database 2522 (ST5).
If the relevant image data has been posted, the location and the image data name are extracted (ST6), the member ID is specified from the posted location by referring to the member information database 2521 (ST7), and the summary database 2532 is obtained. (ST8).

Once a month, on a specific day (ST9),
The data stored in the summary database 2532 and the data stored in the log data are read (ST10),
Sort by image data name and program name respectively (S
T11). Referring to the image database 2512 and the program database 2513 (ST12), the advertiser ID
And an advertising fee. A billing database 2533 is created for each advertiser and for calculating the advertising fee for each image data and each program (ST13).

If necessary, unnecessary records, for example, records when the advertisement fee is free are deleted (S
T14). It checks with the advertiser database 2511 and sends a bill for the advertisement fee to each advertiser (ST15).

As described above, according to the present invention, the advertisement data intended by the advertiser is posted on its own homepage without the member's awareness, and the ISP automatically and accurately collects the advertisement fee. It becomes possible.

In the present embodiment, an example has been described in which a land is provided to a member as a home page and the land is created in a town favored by the member. However, the same applies to a normal home page creation. Further, the present invention can be similarly realized not only on a homepage but also on a page having a bulletin board function established under a certain theme, for example. In addition, as a program, not only games and fortune-telling,
For example, as shown in FIG. 23, after a promotion video is played, a configuration may be made to prompt the user to purchase a CD, or a discount coupon that can be used at the store as shown in FIG. 24 may be issued to prompt the customer to visit the store. It is also possible to configure.

Although the advertisement data has been described as an example provided by the advertiser, the advertisement data may be provided by the ISP and the advertiser may select one of the advertisement data for himself / herself.

Also, a specific area of the member's home page, for example, location 72 (2308, 1601) in FIG.
In advance, the advertisement image data "Fudousa
n. gif ”and the advertising program“ http: // www ”
w. e-fudo. By setting “com” as an initial setting, it is possible to reliably perform advertisement insertion and to reliably collect an advertisement insertion fee.

[0073]

According to the present invention, a member can create his / her favorite homepage without being conscious of the advertisement insertion, and the advertiser can publish an advertisement widely without having his own homepage. Can be performed. By posting an advertisement on a homepage having a bulletin board function, general users can be collected according to the popularity of the bulletin board, and the advertising effect can be further enhanced.

Further, the ISP can accurately charge the advertisement fee by totalizing the advertisement fee based on the number of advertisement postings and the number of advertisement operation programs. You will not be charged until the program does not start.

Further, since the user who has displayed the advertisement information can instruct the purchase of the product as it is within the same page, he / she must purchase the product that he / she wants to purchase without reconnecting to another server. Becomes possible.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram according to an embodiment of the present invention.

FIG. 2 is a configuration diagram of a server according to the embodiment of the present invention.

FIG. 3 is a configuration example of an advertiser database according to the embodiment of the present invention.

FIG. 4 is a configuration example of an image database according to the embodiment of the present invention.

FIG. 5 is a configuration example of a program database according to the embodiment of the present invention.

FIG. 6 is a configuration example of a member information database according to the embodiment of the present invention.

FIG. 7 is a configuration example of an advertisement posting database according to the embodiment of the present invention.

FIG. 8 is a configuration example of a log database according to the embodiment of the present invention.

FIG. 9 is a configuration example of a summary database according to the embodiment of the present invention.

FIG. 10 is a configuration example of a charging database according to the embodiment of the present invention.

FIG. 11 is a flowchart showing the flow of an advertisement registration process.

FIG. 12 is a flowchart showing the flow of an advertisement posting process.

FIG. 13 is a screen display example.

FIG. 14 is a screen display example.

FIG. 15 is a screen display example.

FIG. 16 is a screen display example.

FIG. 17 is a flowchart showing the flow of an advertisement execution process.

FIG. 18 is a screen display example.

FIG. 19 is a screen display example.

FIG. 20 is a screen display example.

FIG. 21 is a flowchart showing the flow of an advertisement charging process.

FIG. 22 is a screen display example.

FIG. 23 is a screen display example.

[Explanation of symbols]

 1 Network 2 Server 21 Advertisement Registration Unit 211 Advertisement Data Registration Means 212 Advertiser Information Registration Means 213 Advertisement Charge Setting Means 22 Advertisement Publication Unit 221 Advertisement Publication Means 222 Homepage Creation Means 23 Advertisement Execution Unit 231 Advertisement Execution Means 232 Log Data Collection Means 24 Advertising fee charging unit 241 Summary data collection unit 242 Aggregation unit 243 Accounting unit 25 Various databases 251 Advertisement master data 2511 Advertiser database 2512 Image database 2513 Program database 252 Member database 2521 Member information database 2522 Advertisement publication database 253 Billing database 2531 Log database 2532 Summary database 2533 Billing database 3 Advertiser 4 Member 5 General user

Claims (17)

[Claims] An advertiser terminal, a server, a member terminal, and a terminal of a general user are connected via a network, a home page of the member is stored in the server, and an advertisement is posted on the home page of the member. In an advertisement system for browsing this advertisement at a user terminal, the server comprises: an advertiser information registration unit that registers information of the advertiser; an advertisement data registration unit that registers advertisement data; and an advertisement data registration unit. An advertisement publishing unit that publishes an advertisement in a specific area of the member's homepage using registered advertisement data, and an advertisement execution that executes the corresponding advertisement data when a specific area of the member's homepage is selected Means, a data collection means for collecting data for advertisement billing, and a counting means for calculating the advertisement fee based on the collected data An advertising system comprising: a step; 2. The advertisement system according to claim 1, further comprising an advertisement fee setting means for setting an advertisement fee for each advertisement data. 3. The advertisement system according to claim 1, further comprising a billing unit for charging the advertiser for the advertisement fee totalized by the totalizing unit. 4. The advertisement system according to claim 1, wherein the advertisement data is advertisement image data and an advertisement program. 5. The advertisement publishing means, among the advertisement data registered by the advertisement data registration means, publishes advertisement image data in a specific area of the member's homepage, and stores the advertisement program in the advertisement image data. The advertisement executing means executes the advertisement program registered in association with the advertisement image data when a specific area in which the advertisement image data is posted on the homepage of the member is selected. 5. The method according to claim 4, wherein
Advertising system described in. 6. The advertisement system according to claim 4, wherein the advertisement image data registered in association with the advertisement program is irrevocably deleted in the member's homepage. 7. The advertisement system according to claim 4, wherein said data collection means extracts the number of advertisement image data posted on said member's homepage. 8. The data collecting means according to claim 4, wherein said data collecting means collects an execution history of said advertisement program registered in association with advertisement image data posted on said member's homepage. Advertising system. 9. The advertiser information registering means according to claim 1, wherein the advertisement fee charging method is an operation fee charged according to the number of operations of the advertisement program or a fee charged according to the number of advertisement image data posted on the member homepage. The data collection means registers the advertisement image data posted on the member's homepage from the general user when the advertisement charge method is operation charge. The execution history of the selected and executed advertisement program is collected, and when the advertisement charge method is pay-per-use, the number of advertisement image data posted on the member's homepage is extracted. The advertising system according to claim 4. 10. The advertisement system according to claim 4, wherein the advertisement image data is a moving image. 11. The advertisement system according to claim 1, wherein the home page has a bulletin board function. 12. A method for performing an advertisement via the Internet, wherein an advertiser registers a plurality of advertisement image data and an advertisement program on a server, and a member registers the plurality of advertisement images registered by the advertiser. From the data, select your favorite image data for your homepage, and if the selected image data is the image data provided by the advertiser,
A plurality of advertisement programs provided by the same advertiser are displayed. From the displayed programs, a program to be linked to the image data is selected, and the program to be executed is selected. When the image data is selected and executed, the selected program is executed. An Internet advertising method in which a member is placed on his / her homepage by setting to be activated. 13. The Internet advertising method,
When a general user selects image data posted on the member's homepage, and a program to be executed by linking to the image data is set,
13. The advertisement method according to claim 12, wherein the program is executed, the execution history is stored, and the advertiser is charged for the advertisement fee. 14. The advertisement method according to claim 12, wherein the home page has a bulletin board function. 15. An advertiser terminal, a server, a member terminal, and a terminal of a general user are connected via a network, a homepage of the member is stored in the server, and an advertisement is posted on the homepage of the member. Is an advertising system for browsing this advertisement at a user terminal, a program functioning at the server, an advertiser information registration step of registering advertiser information, and registering advertisement image data and an advertisement program as advertisement data. An advertisement data registering step, an advertisement charge setting step of setting an advertisement charge for each of the advertisement image data and the advertisement program, and placing the advertisement image in a specific area of the member's homepage, An advertisement posting step of registering an advertisement program and posting the advertisement data An advertisement execution step of executing the associated advertisement program when the specific area in the member's homepage is selected; and data for collecting execution number data of the associated advertisement program for advertisement billing. An advertisement program, comprising: a collecting step; and a counting step of counting advertising charges based on the collected data and the set advertising charges. 16. The method according to claim 1, further comprising the step of charging the advertiser for the totalized advertising fee.
6. The advertising program according to 5. 17. The advertisement program according to claim 15, wherein the home page has a bulletin board function.