JP2010506243A - Revenue generation method and system using personal website - Google Patents

Abstract

A new profit is provided to a member client who operates the personal website by providing an advertisement that matches the characteristics of the personal website.
The present invention relates to a profit generation method and system using a personal website. More specifically, an advertisement or article suitable for the characteristics of the personal website provided in the member client or the personal website provided in the information providing server is automatically posted on the personal website. Thus, by providing an advertisement suitable for the characteristics of the personal website, there is an effect of providing new revenue to the member client that operates the personal website.
[Selection] Figure 1

Description

  The present invention relates to a revenue generating method and system using a personal website, and more particularly, an advertisement or article suitable for the characteristics of a personal website provided to a member client or a personal website provided to an information providing server. The present invention relates to a profit generation method and system using a personal website that automatically post a message on the personal website and allow members who operate the personal website to generate profit.

Conventionally, personal websites having the same domain name have exchanged data such as photographs, sentences, and videos through services such as personal hobbies, social clubs, and specialized knowledge clubs.
However, since the conventional technology as described above merely exchanges information and there is no method for generating profits, there is little motivation to make a personal website rich.

  In order to overcome such problems of the prior art, a technique for generating profits by describing advertisements on a personal website has been developed, but the server that manages the personal website and the server that provides the advertisement are separated. Therefore, it is difficult to post advertisements on personal websites, the procedure is complicated, and it is not automated, so it is easy for people who do not have specialized skills in the field to post advertisements. There was a problem that could not be done.

  Yet another problem is that most of the personal websites currently provided by portal websites do not have access rights to the web server, so they are experts who have expertise in the field. However, there was a problem that advertisements could not be posted.

Korean Patent Publication No. 10-2006-0008676

  Accordingly, the present invention has been made to solve the above-mentioned problems, and an object of the present invention is to automatically add the personal website to a personal website built on a member client or a personal website built on an information providing server. It is an object to provide a method and system for posting advertisements or articles suitable for the characteristics of a website and generating profits for member clients using the advertisements or articles.

  According to an embodiment of the present invention for achieving the above object, a program for configuring a personal website is incorporated into a member client; and the personal website provided by the member client from an information providing server is operated. Transmitting the personal website information to an information providing server; the information providing server creating a database of the personal website information; and the information providing server analyzing an advertisement inquired by an advertiser client. Transmitting the stored advertisement transmitted to the DB to a personal website suitable for characteristics; posting the personal website to an information providing server by an Internet user client; And searching; any one of the searched personal websites Selecting and connecting a website; after the connected Internet user client clicks on the posted advertisement, the information providing server sets the number of clicks in the process of moving to the advertiser website through the information providing server. Using a personal website, wherein the information providing server includes: a step of transmitting a part of the advertising fee transferred from the advertiser client to the member client according to the number of clicks; A revenue generation method is provided.

According to an exemplary embodiment of the present invention, the step of incorporating the program into the member client may include a program in which the information providing server and the personal website operated by the member client have the same domain name.
According to an embodiment of the present invention, when the information on the personal website is transmitted and posted, the advertisement or article suitable for the changed information is posted on the personal website when the information on the personal website is changed. be able to.

According to an embodiment of the present invention, the step of transmitting and posting to the personal website includes the step of processing advertisements or articles posted on a number of personal websites having similar characteristics in a single process. Can be posted at the same time.
According to an embodiment of the present invention, the advertisement or article may be displayed in any one specific frame of a personal website.

According to an embodiment of the present invention, the step of selecting and connecting any one of the websites may be performed using the dynamic IP of the personal website.
According to an embodiment of the present invention, the step of selecting and connecting any one of the websites may be directly connected with the URL of the personal website.

  According to another embodiment of the present invention for achieving the above object, the information providing server is constructed so that a large number of personal websites are driven; The operation of connecting to a hosting unit provided in the providing server and managing the information of the personal websites stored in the database of the information providing server to create a database, and the advertisement or article provided by the advertiser client Storing the data in a database of the information providing server to create a database; and collecting the data stored in the database of the information providing server by a web crawler provided in the application unit of the information providing server, and collecting the collected personal web Analyzing the site information and transmitting the extracted advertisements or articles to the hosting department Posting in an advertisement section of a human website; searching for a personal website operated by a number of member clients having the posted advertisement or article using an information providing server; and Selecting and connecting a personal website operated by any one of the retrieved personal websites operated by a member client; an advertisement or article posted by the connected Internet user client; And browsing the advertisement or article; and distributing the revenue generated by the information providing server to the member client operating the personal website by browsing the advertisement or article. Profit generation method using personal website It is provided.

  According to another embodiment of the present invention, a web crawler provided in the application unit analyzes information posted on a personal website and is suitable for the personal website from a DB provided in an information providing server. Ads or articles can be extracted.

  According to another embodiment of the present invention, the advertisement column of the personal website is input to an advertisement or article suitable for the characteristics of the personal website extracted from the DB of the information providing server by the web crawler, and an activation window. Advertisements or articles extracted from the DB of the information providing server can be posted with the letters, numbers, and symbols.

According to another embodiment of the present invention, the advertisement field of the personal website may be randomly displayed if a random advertisement method is selected in the activation window.
According to another embodiment of the present invention, the step of distributing the revenue generated by the information providing server to the member clients operating the personal website by browsing the advertisement or article is clicked by the Internet user client. The advertising fee can be distributed from the information providing server to a large number of member clients according to the number of clicks on the advertisement.

  According to another embodiment of the present invention, the advertising fee may be distributed to a large number of member clients from an information providing server by posting an advertisement or an article in an advertising column of a personal website. it can.

According to another embodiment of the present invention, the advertisement fee is distributed from an information providing server to a member client who has executed the event by clicking an advertisement or article having an event posted on a personal website. Can do.
According to another embodiment of the present invention, the multiple personal websites may have the same domain name.

  According to yet another embodiment of the present invention for achieving the above object, a number of advertiser clients requesting an advertisement or article to be posted on a personal website and providing an advertising fee for the advertisement or article. And a number of advertisements or articles that are suitable for the characteristics of the personal website in the advertisement or article are operated in a personal website and the advertisement or article is posted and receives an advertising fee. A member client; a number of Internet user clients that connect to a personal website operated by any member client searched among the number of member clients and view the posted advertisement or article; Receive advertisements or articles and advertising fees from advertiser clients of Or an information providing server that automatically provides articles to a personal website, searches for a member client that operates the personal website, and distributes the advertising fee to the member client. A revenue generation system using a website is provided.

  According to still another embodiment of the present invention, the information providing server includes a hosting unit that manages a personal website provided with an advertisement field; and information posted on the personal website and member information of a member client. A data receiving unit for receiving; a DB for storing information posted on the received personal website and member information; an advertisement or article suitable for the characteristics of the personal website is extracted from the stored information; Revenue distribution that distributes advertising fees and a search engine that searches the personal website and advertisement or article suitable for a search term input by a web crawler that matches the extracted advertisement or article and the personal website and an Internet user client An application section with an engine; a wide range suitable for the characteristics of the personal website Or a data transmission unit for transmitting articles to the hosting unit; may comprise.

  According to still another embodiment of the present invention, the hosting unit includes a data receiving unit that receives an advertisement or article transmitted from an information providing server and information posted on a personal website from a member client; DB for storing advertisements or articles and information posted on personal website; Web server for managing personal websites based on advertisements or articles stored in DB and information posted on personal website; DB And a data transmission unit for transmitting information posted on the personal website stored in the database to the DB of the information providing server.

  According to still another embodiment of the present invention, a web crawler provided in the application unit analyzes information posted on a personal website and converts the information provided in an information providing server to the personal website. A suitable advertisement or article can be extracted.

  According to still another embodiment of the present invention, the personal website includes an activation window that allows random advertisements or advertisements with input of letters, numbers, and symbols to be posted in the advertisement section of the personal website. Can do.

According to still another embodiment of the present invention, the advertisement field includes an advertisement or an article suitable for the characteristics of the personal website extracted by the DB of the information providing server by the web crawler, and characters input in the activation window. The advertisement or the article extracted from the DB of the information providing server can be posted by numbers and symbols.
According to another embodiment of the present invention, the advertisement field of the personal website may be randomly displayed if a random advertisement method is selected in the activation window.

According to still another embodiment of the present invention, the revenue sharing engine may distribute the advertisement fee from the information providing server to the member client according to the number of clicks of the advertisement clicked by the Internet user client.
According to still another embodiment of the present invention, the revenue sharing engine distributes a flat-rate advertising fee from an information providing server to member clients by posting an advertisement or an article in an advertisement section of a personal website. Can do.

According to still another embodiment of the present invention, the revenue sharing engine receives an advertisement fee from an information providing server to a member client who has executed the event by clicking an advertisement or an article having an event posted on a personal website. Can be distributed.
According to still another embodiment of the present invention, the plurality of personal websites may have the same domain name.

  The present invention has an effect of providing new revenue to the member client who operates the personal website by providing an advertisement that matches the characteristics of the personal website.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a block diagram of an advertising system using a personal website according to an embodiment of the present invention. The advertising system includes a large number of advertiser clients 100, a large number of member clients 200, and a large number of Internet users. An advertisement that is composed of a client 300 and an information providing server 400, provides a personal website to Internet users, provides a type of advertisement or article suitable for the characteristics of the personal website, and provided the advertisement or article Providing the main advertising fee at a certain rate to members who operate personal websites to generate revenue. In particular, depending on the situation, the Internet user client 300 can be the member client 200 of the present invention, and the member client 200 can be the Internet user client 300.

  More specifically, the advertiser client 100 provides an advertisement or article to the information providing server 400 and pays an advertisement fee for providing the advertisement or article. Further, the advertisement or article provided by the advertiser client 100 is automatically displayed in any one specific frame of the personal website provided by the information providing server 400 to the member client 200. In particular, the advertising fee uses online payment means.

  The member client 200 is provided with a personal website managed by the information providing server 400, and creates the provided personal website as shown in FIG. Then, advertisements or articles suitable for the characteristics of the personal website are received from the information providing server 400 and automatically posted on any one part of the personal website created according to the characteristics of the member. That is, the information providing server 400 creates a database of advertisements provided from a large number of advertiser clients 100, and automatically transmits advertisements or articles suitable for the characteristics of the personal website among the databased advertisements or articles to the personal website. After posting. In particular, the personal website transmits its information to the information providing server 400 at any given time. The web crawler of the application unit 430 constructed in the information providing server 400 performs such a process.

  Therefore, if the personal website information operated by the member client 200 is changed, the advertisement or article posted on the personal website is also automatically changed and posted.

  Further, if the Internet user client 300 connects to and clicks on an advertisement or article transmitted from the information providing server 400 to a personal website created by the member individually through the dynamic IP, the member client 200 can receive the advertisement or the article. Without proceeding directly to the article URL, the process proceeds to the advertisement or article URL via the information providing server 400 of the present invention, and the information providing server 400 counts the number of clicks.

  When the Internet user client 300 connects to the information providing server 400 and inputs a search term, the search engine of the application unit 430 built in the information providing server 400 is driven. The driven search engine outputs a list of personal websites that match the search term, as shown in FIG. The output list has the same domain name as the information providing server 400. In the output list, the Internet user client 300 selects a desired personal website and connects to the dynamic IP. Furthermore, if the address of the personal website operated by the member client 200 is directly input to the web browser address window by the Internet user client 300, the address is moved to the personal website address.

  On the other hand, as described above, the member client 200 receives an advertisement fee depending on the number of times that many Internet user clients 300 click on advertisements or articles registered in a personal website.

As shown in FIG. 4, the information providing server 400 includes a data receiving unit 410, a DB 420, an application unit 430, and a data transmission unit 440. The information providing server 400 provides a personal website to the member client 200, and An advertisement or article of the advertiser client 100 suitable for the characteristics of the personal website is posted in any one frame of the site, and the advertising fee is paid from the advertiser client 100 as a price for advertising the advertisement or article on the personal website. In response, a part of the advertising fee is paid to the personal website operator. The information providing server 400 changes the search order of the personal website displayed in the search window according to the number of times the Internet user client 300 has connected to the personal website.
In more detail, the data receiving unit 410 of the information providing server 400 receives the personal information of the user from the member client 200 and transmits it to the DB 420 in order to use the personal website. In addition, the information providing server 400 collects personal website information provided to the member client 200 as needed, and updates the DB 420 for the personal website. At this time, the DB 420 is updated by the web crawler. If the information of the personal website is changed by the member, the web crawler collects the changed information and builds it in the DB 420, and transmits and posts an advertisement or an article based on the changed information.

For example, if a member operating an arbitrary personal website changes to a music commerce personal website after operating a golf commerce personal website, the golf related advertisement or article is changed to a music related advertisement or article.
The personal information includes not only the personal matters of the individual but also the characteristics of the personal website operated. Therefore, if the member client 200 operating the travel related personal website updates the information on the travel destination, the preparation items by the travel destination, the transportation means, the sightseeing spot, etc., the updated information is updated in the DB 420 of the information providing server 400. be registered.

In addition, the data receiving unit 410 receives an advertisement and an advertisement fee from the advertiser client 100.
In particular, if the Internet user client 300 clicks on an advertisement or article posted on a personal website operated by the member client 200, the information providing server 400 receives the number of clicks. The number of clicks is a criterion for payment of the advertisement fee.

  The DB 420 of the information providing server 400 includes a program DB, a personal information DB, a website component DB, an advertiser DB, and an advertisement click frequency DB. More specifically, the program DB is a program incorporated in the member client 300 in order to provide the service of the present invention to Internet users who cannot use the fixed IP address and domain service, and the personal information DB is an information providing server. It is constructed by receiving personal information of individual members or information of personal websites operated by members from the data receiving unit 410 of 400, and the website component DB is a DB for constructing personal websites. Yes, the advertiser DB is a DB for information on advertisers who provide advertisements, and the advertisement click frequency DB is a DB in which the number of times an Internet user clicks an advertisement displayed on a personal website is recorded. .

  The application unit 430 of the information providing server 400 provides a personal website to the member client 200. At this time, since the personal website is characteristically produced by a member, an advertisement or an article related to the characteristics of the personal website is posted on any part of the personal website. In addition, advertisements or articles posted on a number of related personal websites are automatically posted at the same time.

  In particular, if the Internet user client 300 connects to a personal website with a dynamic IP and clicks on the advertisement or article, the Internet user client 300 proceeds to the information providing server 400 without proceeding directly to the URL of the advertisement or article, and counts the number of clicks. To the URL of the advertisement or article.

  Further, the application unit 430 includes a web crawler and a search engine. The web crawler collects personal website information as needed, and automatically posts an advertisement or article suitable for a frame in which the personal website advertisement or article is displayed based on the collected information.

  When the Internet user client 300 connects to the information providing server 400 and inputs a desired search word, the search engine arranges personal website lists associated with the search word. In other words, the conventional portal site search window has many websites that are not operated by the portal site, whereas the present invention has the same domain name as the information providing server 400 if a search word is input. , Personal websites linked to search terms.

On the other hand, the application unit 430 analyzes the characteristics of the advertisement transmitted from the advertiser client 100, converts the associated advertisement into a database, and transmits the database to the DB 420.
The data transmission unit 440 of the information providing server 400 transmits the program DB constructed in the DB 420 to the member client 200. The program includes a program for the member client 200 to become a web server, data and a program for configuring a personal website, and a program for communicating with the information providing server 400. Therefore, the present invention is executed by incorporating the program into the member client 200.
The information providing server 400 described above has the same domain name as the personal website.

  FIG. 5 is a flowchart illustrating a revenue generation method using a system for advertising using a personal website according to an embodiment of the present invention. The revenue generation method performs the following steps.

  Incorporating a program for configuring a personal website into a member client (S10), operating a personal website provided by the member client from the information providing server, and information on the personal website is transmitted to the information providing server. (S20), the information providing server forms a database of personal website information (S30), and the information providing server analyzes the advertisement inquired by the advertiser client and transmits it to the DB ( S40), transmitting the advertisement transmitted and stored in the DB to a personal website suitable for the characteristics (S50), and connecting the personal website to the information providing server by the Internet user client. Searching (S60), and searching for the searched personal website A step of selecting and connecting one of the websites (S70), and a process of moving to the advertiser website via the information providing server after the connected Internet user client clicks on the posted advertisement. The information providing server includes a step of counting the number of clicks (S80), and the information providing server transmits a part of the advertising fee transferred from the advertiser client to the member client according to the number of clicks (S90).

  More specifically, in the step of incorporating a program for configuring a personal website into a member client (S10), a program in which the information providing server 400 and the personal website operated by the member client 200 have the same domain name is incorporated, The member client 200 becomes a member of the information providing server 400, the program is provided from the information providing server 400, and a personal website is constructed in the member client 200.

  In the step (S20) in which the member client operates a personal website provided by the information providing server and the information on the personal website is transmitted to the information providing server (S20), the information providing server 400 is executed by the program incorporated in step S10. The member client 200 operates the personal website provided by the web site, and the web crawler of the application unit 430 built in the information providing server 400 collects information from the management of the personal website.

  In the step (S30) in which the information providing server creates a database of personal website information (S30), the web crawler collects personal website information in step S20, and the advertisement or article suitable for the characteristics of each personal website is collected. Create a database of personal websites for posting on any one part of the site.

  In the step of the information providing server analyzing the advertisement inquired by the advertiser client and transmitting it to the DB (S40), after the step S30, the information providing server 400 includes the personal website information and the large number of advertiser clients 100. Analyze whether the queried ads or articles are related to each other. That is, an advertisement or article suitable for the characteristics of the personal website is analyzed for posting on the personal website, converted into a database, and transmitted to the DB 420.

  In the step of transmitting and displaying the advertisement transmitted and stored in the DB to a personal website suitable for the characteristics (S50), the advertisement or article suitable for the characteristics of the personal website is analyzed as a result of the analysis in step S40. It is transmitted and posted so as to be displayed in any one specific frame of the website.

  For example, if any member operates a travel-related personal website and then changes to a golf-related personal website, information that the web-crawler has changed travel-related personal website information to golf-related personal website information To collect. In this way, the web crawler grasps the characteristics of the personal information managed by the member by collecting personal website information as needed.

  In particular, since the personal website has the same domain name as the information providing server 400 and is managed by the information providing server 400, an advertisement or article posted on a large number of personal websites having similar characteristics is processed once. Posted at the same time in the process. That is, as shown in FIG. 3, abc, me, and c are member IDs, and e # world. com is a domain name, and e # world. com is the same as the domain name of the information providing server 400, so if the abc, me, and c are personal websites having similar characteristics, all advertisements suitable for the personal website are transmitted at once. be able to.

Further, since the domain names are the same and the members of the information providing server 400, if the information on the personal website is changed, an advertisement or an article that matches the changed information is posted on the personal website.
In the step (S60) in which the Internet user client connects to the information providing server and searches for the personal website (S60), if the information providing server 400 posts an advertisement or article on the personal website in step S50, the Internet user client. By inputting a keyword to visit a desired personal website, the personal website constructed in the DB of the information providing server 400 is arranged.

  In the step of selecting and connecting any one of the searched personal websites (S70), the Internet user client 300 selects one of the personal websites searched and arranged in step S60. Select one website and connect with dynamic IP. In particular, in addition to the dynamic IP connection, it is preferable to connect by directly inputting the URL of the personal website in the address window of the web browser.

  In the step of counting the number of clicks in the information providing server in the process of moving to the advertiser website through the information providing server after the connected Internet user client clicks on the posted advertisement (S80), a number of clicks are made. If the Internet user client 300 clicks on one of the many advertisements posted on the personal website, the client moves to the advertiser website via the information providing server 400 and clicks on the information providing server 400 The number of times is counted.

  In the step (S90) in which the information providing server transmits a part of the advertisement fee transferred from the advertiser client to the member client according to the number of clicks (S90), the number of clicks of a part of the advertisement fee received from the advertiser client 100 in step S80 To the member client 200 who manages the personal website.

  FIG. 6 is a flowchart illustrating a method for generating revenue using a personal website according to another embodiment of the present invention. The method for generating revenue performs the following steps.

  A step of constructing an information providing server so as to drive a large number of personal websites (S11), and a step of operating a large number of personal websites by connecting a large number of member clients to a hosting unit provided in the information providing server. (S21) and storing the operated personal website information in the first DB of the information providing server to create a database, and storing the advertisement or article provided by the advertiser client in the first DB and creating the database. (S31), the web crawler provided in the application unit of the information providing server collects the data stored in the first DB, analyzes the collected personal website information, and extracts the extracted advertisement or article A step of transmitting to the hosting department and posting it on the advertisement section of the personal website (S41) An Internet user client searches for a personal website operated by a number of member clients having the posted advertisement or article using an information providing server (S51), and the number of searched member clients Selecting and connecting a personal website operated by any one member client among the personal websites operated by (S61), and clicking on an advertisement or article posted by the connected Internet user client The method includes a step of browsing an advertisement or an article (S71) and a step of distributing revenue generated by the information providing server to member clients operating a personal website by browsing the advertisement or the article (S81).

  More specifically, in the step of constructing the information providing server so that a large number of personal websites are driven (S11), the information providing server 500 drives the personal website 600 as shown in FIG. That is, as shown in FIG. 8, the information providing server 500 includes a hosting unit 510 that provides a personal website 600 so that the member client 200 operates, personal information of the member client 200, and information of the personal website 600. A first data receiving unit 520 that collects information, a first DB 530 that stores a large amount of information collected by the first data receiving unit 520, and an application unit 540 in which a large number of applications that drive the information providing server 500 are constructed. A first data transmission unit 550 that transmits the advertisement to a hosting unit 510 to post the advertisement on a personal website 600 that matches the advertisement stored in the first DB 530. In particular, detailed components of the information providing server 500 will be described in detail with reference to FIG.

  Therefore, another embodiment of the revenue generating method of the present invention receives a program for the member client 200 to operate as a personal web server from the information providing server 400 as in step S10 of the embodiment shown in FIG. The personal website 600 is managed by the hosting unit 510 provided in the information providing server 500.

  The step (S21) of operating a large number of personal websites by connecting a large number of member clients to a hosting unit provided in the information providing server is prioritized if the information providing server 500 is constructed as in step S11. Then, by transmitting the member information of the member client 200 to the first data receiving unit 520 of the information providing server 500, the member information is added as a member, and the member information registered as the member is stored in the first DB 530 as a database.

  As described above, a large number of member clients 200 who have joined as a member are connected to the web server 513 of the hosting unit 510 and operate a personal website as shown in FIG.

On the other hand, the personal website 600 is specified as a personal website operated by an ordinary person, or as a personal website operated by a public person who has public qualifications in society such as broadcasting, sports, speech and politics. There may be a case of a personal website operated by a mania who has a deep interest in the field, and such a large number of personal website operators are driven by the hosting unit 510 to operate the personal website 600.
In addition, an advertisement column is constructed in the personal website 600, and it is preferable that the advertisement posted in the advertisement column is also an advertisement suitable for the characteristics of the operated personal website 600.

  In particular, many personal websites 600 are configured with the same domain name. Thus, the reason for having the same domain name is that the information providing server 500 must have the same domain name in order to provide a personal website to a large number of member clients 200.

  Meanwhile, the information providing server 500 may be configured with a domain name different from the personal website having the same domain name. As described above, the reason why the information providing server 500 has a different domain name is that the personal website is managed by the hosting unit 510. Also, the personal website 600 and the information providing server 500 may be configured with the same domain name.

  Further, data necessary for operating the personal website 600, that is, moving images, music, images, texts, etc. posted on the personal website 600 by the member client 200 are stored in the second DB 512 of the hosting unit 510 and stored. The 2DB 512 is stored in the first DB 530 of the information providing server 500 through the second data transmission unit 514 of the hosting unit 510.

  Since the hosting unit 510 described above can generate a load depending on the number of member clients 200, it is preferable to construct a large number of hosting units 510. Therefore, a large number can be built in the information providing server 500, and the information providing server 500 can be separated and linked with the information providing server 500 as a separate object.

  A plurality of personal website information to be operated is stored in the first DB of the information providing server and converted into a database, and an advertisement or article provided by the advertiser client is stored in the first DB and converted into a database (S31). , A large number of data is transmitted from the second DB 512 storing data necessary for operating a personal website to the first data receiving unit 520 of the information providing server 500 through the second data transmitting unit 514 of the hosting unit 510. The data transmitted to the second data receiving unit 511 is stored in the second DB 512. Further, the advertisement or article provided from the advertiser client 100 is stored in the first DB 530.

  The data stored in the first database is collected by a web crawler provided in the application unit of the information providing server, the collected personal website information is analyzed, and the extracted advertisement or article is transmitted to the hosting unit. In the step of posting in the advertisement section of the personal website (S41), the characters posted in the video, music, image, text, etc. are collected by the web crawler of the application unit 540 from the large number of data created in the database in step S31. The data stored in the first DB 530 by the analysis is extracted.

  For example, when a large number of videos or images are posted on an arbitrary personal website 600, names that are annotations of the videos or images are collected by a web crawler, or when a text is posted, it is indicated in the text. The web crawler collects the letters. The collected annotations or characters are used to analyze what the characteristics of the personal website 600 are, and advertisements or articles that match the characteristics of the personal website 600 are posted from the first DB 530 to the advertisement column of the personal website 600. To do.

In particular, a method by which a web crawler analyzes the characteristics of a personal website 600 using annotations and characters will be described as follows based on an embodiment.
In the personal website 600, “In the first Korean attack in the 8th time, Kim Min-ze got a foreball in the top 3rd zoinson 3rd, and it was safe to run 3rd in the mid-term hit of Libyung-gu. The player missed the ball in the process of Imae taking and tagging the middle-ranked Ginzo, and Libyung Kyu settled on 2 km and got a chance of 1 to 2 and 3 塁. Replacing the pitcher with Fujikawa on the right arm, the claiming Lizongbon hit the left center over two strikes in Japan, who defended the pressure forward for victory at home. If the sentence “Resung Yop retired with a stroke” is posted, the web crawler removes special characters, white space, and particles in the sentence, and changes verbs and adjectives to basic form words.

As a result, the sentence is composed of a word from which the particle has been removed and a basic form word, that is, “first 8 times, Korea, attack, head, zoinson, 3rd base, goro, out, kimminze, foreball, get, libyon gyu, in front of the center. Hits, bold, 3rd base, safe, 3rd base, imae, etc. "will exist.
The first DB 530 stores categories such as sports, leisure, politics, society, economy, culture, and the like, and words that match the categories are stored.

  Therefore, the word baseball is related to sports, leisure, and culture. Therefore, one weight is given to the sports, leisure, and culture, and the word Korean is related to politics, society, economy, and culture. Since it is a unique word, it gives one weight to the politics, society, economy, and culture, and the word “attack” is related to sports, leisure, society, and culture. Since the word “head” is related to sports, leisure, society, and economy, the weight is assigned 1 point to sports, leisure, society, and economy.

  If all the words in the sentence are repeatedly executed by the above method, the category of the field having a high weight score can be searched, and the category of the field having a high weight score is a feature of the personal website 600. It is determined that the advertisement or article suitable for the category is posted on the personal website 600.

On the other hand, when posting an advertisement or article, the member client 200 operating the personal website 600 clicks the advertisement setting click button 610, as shown in FIG. Is displayed.
The activation window 620 includes a random advertisement click field for posting a random advertisement in the advertisement field and a keyword input frame for inputting a keyword and displaying the advertisement.

Therefore, when the advertisement setting is not performed, the advertisement is posted according to the characteristics of the personal website 600, and when the advertisement setting is performed, the set advertisement is posted.
In the step (S51) in which an Internet user searches for a personal website operated by a large number of member clients having the posted advertisements or articles using an information providing server (S51), the personal website 600 having characteristics in step S41 is used. If a large number of Internet user clients 300 connect to the information providing server 500 and input a search term as it is stored in the first DB 530, a large number of personal websites 600 suitable for the search term are retrieved from the first DB 530. .

In addition, when the Internet user client 300 inputs a search word, the personal website 600 on which an advertisement matching the search word is posted is searched from the first DB 530.
The step of selecting and connecting a personal website operated by any one member client from among the searched personal websites operated by a large number of member clients (S61) is performed in step S51. If the Internet user client 300 selects any one of the searched personal websites 600, the Internet user client 300 is connected to the personal website 600.

If a personal website 600 on which an advertisement matching the search word is posted is searched, one of them is selected and connected to the personal website 600.
In the step of browsing the advertisement or article by clicking on the posted advertisement or article by the connected Internet user client (S71), the personal website 600 is connected to the personal website 600 searched in step S61. Since the advertisement suitable for the characteristic is posted, when the Internet user client 300 clicks the advertisement, the client moves to the corresponding advertisement site via the information providing server 500.

On the other hand, the information providing server 500 is used for counting the number of clicks generated when a number of Internet user clients 300 click on advertisements posted in the advertisement column of the personal website 600.
Further, when an advertisement having an event is viewed in the advertisement, if the Internet user client 300 executes the event of the advertisement, an event execution result is stored in the advertiser client 100, and the stored event The information providing server 500 receives the execution result. Therefore, the information providing server 500 provides higher profits to the member client 200 that operates the personal website 600 on which the advertisement that executed the event is posted.

  In the step of distributing the revenue generated by the information providing server to the member client operating the personal website by browsing the advertisement or article (S81), the information providing server 500 is clicked if the advertisement is clicked in step S71. The advertisement fee received from the advertiser client 100 is distributed to the member client 200 that operates a large number of personal websites 600 by the revenue distribution engine provided in the application unit 540 according to the counted number of times.

  Also, in the revenue distribution, the large number of member clients 200 can receive a flat-rate advertising fee by the revenue sharing engine provided in the application unit 540 by posting the advertisement. By executing the advertisement having the event posted on the personal website 600, the member client 200 can receive the advertisement fee by the revenue sharing engine provided in the application unit 540.

FIG. 7 is a block diagram of a revenue generating system using a personal website according to another embodiment of the present invention. As shown in FIG. 1, the revenue generating system includes a large number of advertiser clients 100, a large number of member clients 200, a large number of Internet user clients 300, and an information providing server 500.
However, as the place where the personal website 600 is operated is changed from the member client 200 to the information providing server 500, the configuration of the information providing server 500 includes a second data receiving unit 511, a second data receiving unit 511, and a second data receiving unit 511, as shown in FIG. The hosting unit 510 includes a 2DB 512, a web server 513, and a second data transmission unit 514, a first data reception unit 520, a first DB 530, an application unit 540, and a first data transmission unit 550.

  Therefore, the present invention omits the descriptions of the large number of advertiser clients 100, the large number of member clients 200, and the large number of Internet user clients 300 described above, and only the components of the information providing server 500 will be described in detail.

  The first data receiving unit 511 of the hosting unit 510 receives a moving image, music, image, text, etc. input from the member client 200, and transmits the received moving image, music, image, text to the second DB 512 for storage. To do. In addition, an advertisement suitable for the characteristics of the personal website 600 and an advertisement set by an activation window 620 that can set an advertisement category are received from the first data transmission unit 550 of the information providing server 500.

  As shown in FIG. 9, the activation window 620 is activated by clicking an advertisement click button 610 provided on the personal website 600, and the activation window 620 displays a random advertisement in an advertisement column. It is composed of a random advertisement click column to be made and a keyword input frame for inputting a keyword and posting an advertisement.

The second DB 512 of the hosting unit 510 stores the moving image, music, image, text, etc. received by the second data receiving unit 511. The stored moving image, music, image, text, etc. are extracted by the web server 513 so as to be posted on the personal website 600. In addition, the second data transmission unit 550 of the information providing server 500 transmits an advertisement suitable for the characteristics of the personal website 600 to the second data reception unit 511 of the hosting unit 510 and stores the transmitted advertisement.
The web server 513 of the hosting unit 510 operates a personal website 600 managed by the member client 200, and posts moving images, music, images, texts, and advertisements stored in the second DB 512 on the personal website 600.

  On the other hand, as shown in FIG. 9, the personal website 600 includes a personal website operated by a general person and a personal website operated by a public person who has public qualifications in society such as broadcasting, sports, speech and politics. There are cases of websites and personal websites operated by enthusiasts who have a deep interest in a specific field. Many such personal website operators are driven by the hosting unit 510 to operate personal websites. By doing so, the characteristics of the personal website appear.

Accordingly, an advertisement or article suitable for the above characteristics is posted in the advertisement field of the personal website 600, while the advertisement described in the advertisement field by clicking the advertisement click button is randomly or entered by letters, numbers, or symbols. Post it.
In particular, multiple personal websites 600 are configured with the same domain name. As described above, the reason for having the same domain name is that the information providing server 500 must have the same domain name in order to provide the personal website 600 to many member clients 200.

  Meanwhile, the information providing server 500 may be configured with a domain name different from the personal website 600 having the same domain name. As described above, the reason why the information providing server 500 has a different domain name is that the personal website 600 is managed by the hosting unit 510. Also, the personal website 600 and the information providing server 500 may be configured with the same domain name.

The second data transmission unit 514 of the hosting unit 510 transmits the moving image, music, image, text, etc. posted on the personal website 600 stored in the second DB 512 to the first data reception unit 520 of the information providing server 500. .
Since the hosting unit 510 described above can generate a load depending on the number of member clients 200, it is preferable to construct a large number of hosting units 510. Accordingly, a large number can be constructed in the information providing server 500, and the information providing server 500 can be linked to the information providing server 500 by being separated into separate objects.

  The first data receiving unit 520 receives member information such as first and last name, resident registration number, address, and contact information for the member client 200 to execute the present invention. In order to provide information (video, music, image, text, etc.) posted on the personal website 600 received from 514 as an advertisement suitable for the advertisement section of the personal website 600, the information was posted on the personal website 600. Information is received, and an advertisement or article is received from the advertiser client 100.

  The first DB 530 stores the member information of the member client 200 received by the first data receiving unit 520, the advertisement or article provided by the advertiser client 100, and the video, music, image, text, etc. posted on the personal website 600. To do. In addition, the web crawler of the application unit 540 analyzes the video, music, image, text, etc. of the personal website 600 and matches the advertisement suitable for the characteristics of the personal website 600 with the personal website 600 on which the advertisement is posted. Save the database data.

  In addition, the advertisement fee paid to each member client 200 that has generated revenue using the advertisement posted on the personal website 600 is distributed by the revenue distribution engine of the application unit 540, and the distributed advertisement fee is converted into a database. Saved.

  The application unit 540 includes a web crawler, a search engine, and a revenue sharing engine. The web crawler analyzes videos, music, images, text, and the like posted on the personal website 600 stored in the first DB 530. The advertisement suitable for the characteristics of the personal website 600 is extracted from the first DB 530 according to the analyzed result. In addition, the extracted advertisement and the personal website 600 on which the advertisement is posted are matched to form a database and stored in the first DB 530.

The analysis of the web crawler is the same as the embodiment described in step S41.
When the Internet user client 300 connects to the information providing server 500 and inputs a search word, the search engine searches a number of personal websites 600 suitable for the search word from the first DB 530, while the Internet user When the client 300 inputs a search word, a personal website on which an advertisement suitable for the search word is posted is searched from the first DB 530.

  The revenue sharing engine distributes the advertising fee according to the ratio of the number of clicks in the total advertising fee paid to the member client 200, distributes the preset advertising fee to each member client 200, and the advertisement for which the event has been executed. Is distributed to the member client 200 who operates the personal website 600 on which is posted. Information distributed by the above method is stored in the first DB 530, and advertisement fees are paid to each member client 200 by various settlement means according to the distributed information.

The first data transmission unit 550 transmits the advertisement to the first data reception unit 511 of the hosting unit 510 in order to post the advertisement on the personal website 600 that matches the advertisement stored in the first DB 530.
As described above, the present invention provides an advertisement suitable for the characteristics of a personal website, and generates new revenue for a member client who operates the personal website.

  While the preferred embodiment of the invention has been described by way of example, those skilled in the art will recognize that various modifications, additions and substitutions may be made without departing from the scope of the invention as disclosed in the appended claims. Would be possible.

1 is a block diagram of an advertisement system using a personal website according to an embodiment of the present invention. FIG. 3 is a view illustrating a personal website operated by a member client according to an embodiment of the present invention. FIG. 6 is an exemplary view of a personal website search result according to an embodiment of the present invention. FIG. 2 is a block diagram of an information providing server according to FIG. 1 of the present invention. 5 is a flowchart illustrating a method for generating revenue using a personal website according to an embodiment of the present invention. 6 is a flowchart illustrating a method for generating revenue using a personal website according to another embodiment of the present invention. It is a block diagram of the profit creation system using the personal website by other one Example of this invention. FIG. 8 is a block diagram of an information providing server according to FIG. 7 of the present invention. FIG. 6 is a view illustrating an example of a personal website operated by an information providing server according to another embodiment of the present invention.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 100 ... Advertiser client, 200 ... Member client, 300 ... Internet user client, 400 ... Information provision server

Claims (26)

Incorporating a program to build a personal website into member clients;
Operating a personal website provided by the member client from the information providing server and transmitting information on the personal website to the information providing server;
The information providing server forms a database of personal website information;
The information providing server analyzing the advertisement inquired by the advertiser client and transmitting it to the DB;
Transmitting and posting the advertisement transmitted and stored in the DB to a personal website suitable for the characteristics;
An Internet user client searches for the personal website by connecting to an information providing server;
Selecting and connecting any one of the retrieved personal websites;
Counting the number of clicks on the information providing server in the process of moving to the advertiser website through the information providing server after the connected Internet user client clicks on the posted advertisement;
The information providing server includes a step of transmitting a part of the advertising fee transferred from the advertiser client to the member client according to the number of clicks, and a method for generating revenue using a personal website.   The profit using the personal website according to claim 1, wherein the step of incorporating the program into the member client incorporates a program in which the information providing server and the personal website operated by the member client have the same domain name. Creation method.   The method of claim 1, wherein the step of transmitting and posting to the personal website posts an advertisement or article suitable for the changed information on the personal website when the information on the personal website is changed. Revenue generation method using the listed personal website.   The transmitting and posting to the personal website may be characterized in that the information providing server posts advertisements or articles posted on a number of personal websites having similar characteristics simultaneously in a single process. Item 4. A method for generating revenue using the personal website according to item 3.   The method of claim 1, wherein the advertisement or article is displayed in any one specific frame of the personal website.   The method for generating revenue using a personal website according to claim 1, wherein the step of selecting and connecting any one of the websites uses a dynamic IP of the personal website to connect. .   The method for generating revenue using a personal website according to claim 1 or 6, wherein the step of selecting and connecting any one of the websites directly connects with a URL of the personal website. Building an information providing server to drive a large number of personal websites;
Operating a plurality of personal websites by connecting a plurality of member clients to a hosting unit provided in an information providing server;
Storing a plurality of personal website information to be stored in a database of an information providing server and creating a database; and storing an advertisement or article provided by an advertiser client in the database of the information providing server and creating a database;
The data stored in the database of the information providing server is collected by a web crawler provided in the application unit of the information providing server, the collected personal website information is analyzed, and the extracted advertisement or article is hosted. And post it to the advertising section of the personal website;
An Internet user client searching for an individual website operated by a number of member clients having the posted advertisement or article using an information providing server;
Selecting and connecting a personal website operated by any one member client among the searched personal websites operated by a large number of member clients;
Browsing the advertisement or article by clicking on the posted advertisement or article by the connected Internet user client;
Distributing the revenue generated by the information providing server to member clients operating the personal website by browsing the advertisement or article, and using the personal website Creation method.   The web crawler provided in the application unit analyzes information posted on a personal website and extracts advertisements or articles suitable for the personal website from a DB provided in an information providing server. A profit generating method using the personal website according to claim 8.   The advertisement section of the personal website is an information providing server based on an advertisement or article suitable for the characteristics of the personal website extracted from the DB of the information providing server by the web crawler, and letters, numbers, and symbols entered in the activation window. The profit generating method using the personal website according to claim 8 or 9, characterized in that an advertisement or an article extracted from the DB is posted.   The profit generation using the personal website according to claim 10, wherein an advertisement is randomly displayed in the advertisement field of the personal website if a random advertisement method is selected in an activation window. Method.   By viewing the advertisement or article, the step of distributing the revenue generated by the information providing server to the member client operating the personal website is distributed to a large number of member clients according to the number of clicks of the advertisement clicked by the Internet user client. 9. The method for generating revenue using a personal website according to claim 8, wherein an advertising fee is distributed from the information providing server.   10. The advertisement fee is distributed to a large number of member clients from an information providing server by posting an advertisement or an article in an advertisement column of a personal website. Revenue generation method using personal websites.   14. The advertisement fee is distributed from an information providing server to a member client who has executed the event by clicking an advertisement or an article having an event posted on a personal website. Revenue generation method using personal website.   The method of claim 14, wherein the plurality of personal websites have the same domain name. A number of advertiser clients who request that an advertisement or article be posted on a personal website and provide advertising fees for said advertisement or article;
A large number of member clients who operate a personal website in which advertisements or articles suitable for the characteristics of the personal website among the advertisements or articles are listed in an advertisement column, and receive advertisement fees by posting the advertisements or articles When;
A number of Internet user clients connected to a personal website operated by any member client searched among the number of member clients and viewing the posted advertisement or article;
Receive advertisements or articles and advertisement fees from the multiple advertiser clients, automatically provide advertisements or articles suitable for the characteristics of the personal website to the personal website, and search for member clients that operate the personal website. An information providing server that distributes the advertising fee to member clients; and a profit generating system using a personal website. The information providing server includes:
A hosting department that manages a personal website with an advertising space;
A data receiving unit for receiving information posted on the personal website and member information of the member client;
A DB for storing information posted on the received personal website and member information;
Suitable for search terms entered by web crawlers and internet user clients that extract advertisements or articles suitable for the characteristics of a personal website from the stored information and match the extracted advertisements or articles with the personal website. A search engine for searching for the personal website and advertisements or articles, and an application unit having a revenue sharing engine for distributing advertising fees;
The profit generating system using the personal website according to claim 16, further comprising: a data transmission unit configured to transmit an advertisement or an article suitable for characteristics of the personal website to the hosting unit. The hosting department
A data receiving unit for receiving advertisements or articles transmitted from the information providing server and information posted on a personal website from member clients;
A DB for storing the received advertisement or article and information posted on a personal website;
A web server that operates the personal website according to advertisements or articles stored in the DB and information posted on the personal website;
18. The personal website according to claim 17, further comprising: a data transmission unit that transmits information posted on the personal website stored in the DB to the DB of the information providing server. Profit generation system.   The web crawler provided in the application unit analyzes information posted on a personal website and extracts advertisements or articles suitable for the personal website from a DB provided in an information providing server. A profit generating system using the personal website according to claim 17 or 18.   [19] The personal website according to claim 17 or 18, wherein the personal website includes an activation window that allows a random advertisement or an advertisement by inputting letters, numbers, and symbols to be posted in an advertisement section of the personal website. A revenue generation system using the listed personal website.   The advertisement field is extracted from the DB of the information providing server by the advertisement or article suitable for the characteristics of the personal website extracted by the DB of the information providing server by the web crawler, and the characters, numbers and symbols input in the activation window. 21. The profit generating system using a personal website according to claim 20, wherein a posted advertisement or article is posted.   [22] The profit using the personal website according to claim 21, wherein an advertisement is randomly displayed in the advertisement column of the personal website if a random advertisement method is selected in an activation window. Creation system.   19. The personal website according to claim 17 or 18, wherein the revenue sharing engine distributes the advertising fee from the information providing server to the member client according to the number of clicks of the advertisement clicked by the Internet user client. Profit generation system.   24. The individual according to claim 23, wherein the revenue sharing engine distributes a flat-rate advertising fee from an information providing server to a member client by posting an advertisement or an article in an advertisement column of a personal website. A revenue generation system using a website.   25. The revenue sharing engine according to claim 24, wherein an advertisement fee is distributed from an information providing server to a member client who has executed the event by clicking an advertisement or an article having an event posted on a personal website. A revenue generation system using the listed personal website.   The revenue generating system using a personal website according to claim 25, wherein the plurality of personal websites have the same domain name.

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