JP2002230258A - Sales method for food and beverage using information network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for purchasing commodities without anxiety, considering that the 'taste' is a great selection factor in food purchase, although food and beverage and purchased currently with anxiety all the time since the taste is not confirmed by having a foretaste and tasting as in shop front sale when purchased via the Internet or other information network. SOLUTION: This method is constituted to sell the article limited to the food clearing a taste quality acceptance reference value based on objective examination information in 'taste evaluation estimation' by the foretaste and the tasting in which many and unspecified persons are joined, as a condition for the food sale.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for selling foods and beverages which are bought and sold using the Internet and other information communication networks.

[0002]

2. Description of the Related Art Purchasing of foods and beverages in conventional Internet shopping is a selection centered on visuals based on product photograph information. In the case of music, movies and software, it can be transmitted as trial data via the Internet and directly appeal to the consumer's sight and hearing to confirm the quality of the product. You cannot buy after checking the quality of the taste by smell.

[0003]

As described above, according to the conventional Internet shopping technology, when a consumer purchases foods and beverages, he or she conducts a tasting like a retail store to check the taste and aroma. I can't buy a product.
"Taste" in food is a major selection requirement in purchasing,
When purchasing for the first time or purchasing a gift, quality anxiety about the taste further increases. Also, it is highly probable that even if purchased, the result will be disappointing. The present invention relates to a method of selling foods and beverages, which aims to eliminate consumer anxiety about taste quality and to always provide a product with high taste quality at a certain level or higher in Internet shopping of foods and beverages.

[0004] Further, examples of the provision of taste information in the prior art are limited to the presentation of information from a subjective point of view by a very small number of persons, such as delicious, carefully selected tastes, and recommendations of Mr. A and B, as claimed by the merchandise seller. ing. Therefore, consumers want a place to provide reliable and convincing products based on objective taste information, and it is important to build a product purchasing environment that is backed by this objectivity. It is a method of selling beverages.

[0005] Furthermore, it is rare for a merchandise seller to know how the taste quality of its merchandise is evaluated by consumers. In addition, when conducting a taste quality survey of our own products and other products, we have difficulties in selecting the means and investigating human resources and costs. This is an expensive investment in terms of cost. The present invention is a method for selling foods and beverages that aims to solve the problems related to these investigations.

[0006]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the invention of claim 1 uses a bidirectionality of the Internet and other information communication networks to make use of consumers and merchandise sellers and their intermediaries. And a database of tasting monitors with a consumer registration system that specializes in "taste evaluation" of products to be sold through a homepage hosted by the mediation site. On the other hand, a database of tasting products registered by merchandise sellers who wish to “taste evaluation appraisal” is constructed, tasting is performed with the optimal combination of the two, and the analysis data of the screening result is quantified taste quality passing This is a method for selling foods and beverages characterized by permitting sale only for products that have cleared a reference value.

[0007] In addition to the means constructed in claim 1, the invention of claim 2 uses the tasting and tasting monitor to improve the taste quality of the company's products, which is a problem on the merchandise seller's side, and the consumer's demand for the products. This is a method for selling foods and beverages, characterized by having means for mediating product research, market research, etc. in addition to "taste evaluation appraisal" as a method of knowing opinions and marketability.

[0008]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention and the flow of information data will be described below. FIG. 1 is a diagram showing the overall configuration of the present invention. Via the Internet and other information communication networks 3,
Intermediary for taste evaluation and food sales 4
Recruits a tasting monitor to the consumer 1 and accepts a request for a tasting examination (a product to be sold) of the merchandise to the merchant 2 in the same manner. Next, by using the respective databases 5 and 6, an optimal combination is extracted from the characteristics of the registered monitor and the characteristics of the tasting sample, and the “Taste Evaluation Appraisal” and the product research and the market research are performed. The mediator 4 counts and analyzes the examination report of “taste evaluation appraisal” and qualifies as a sale product only for foods that have passed the taste quality pass standard value, and permits sale. In addition, other research information is also analyzed and reported to the merchandise seller 2. These information data are stored and used in the respective databases 5 to 9 of the mediator server. Details of each process will be described later.

FIG. 2 is a diagram related to a tasting monitor of the consumer registration system. The consumer 1 is recruited for a tasting monitor on a homepage such as the Internet hosted by the taste appraisal intermediary 4. Next, Consumer 1 who wants monitor registration
Fills out a predetermined registration application to the taste appraisal intermediary 4 via the information communication network 3 and transmits it. This registration application form describes the taste of the monitor applicant, the food field that he / she is good at, and other personal characteristic information necessary for the tasting. The information is registered and stored in the database 5 of the tasting monitor.

FIG. 3 is a diagram relating to a sample food. On the homepage such as the Internet sponsored by the taste evaluation appraiser 4, the product seller 2 recruits foods and beverages (products to be sold) that the user wants to undergo taste evaluation appraisal. Next, the applicant 2 who wants to receive the taste evaluation appraisal fills out a predetermined registration application form and transmits it to the taste evaluation appraisal intermediary 4 via the information communication network 3. In this registration application form, information such as characteristics and forms, packing, and delivery method of the tasting sample to be tasted and evaluated is described and stored in the tasting database 6.

In order to deal with the problem of the merchandise seller 2 in this section, there are many cases where merchandise sellers have merchandise of excellent taste quality but do not have support from public evaluation and appraisal data. Therefore, by entering a product in the taste evaluation appraisal by the tasting and tasting monitor, it is possible to obtain an opportunity for judging the ability of the taste quality of the company product.

FIG. 4 is a diagram relating to determination and extraction of a combination of a tasting monitor and a tasting sample. The information data such as the taste of the monitor registered in the database of the tasting tasting monitor 5 and the food field which is good for the tasting is collated with the information data such as the characteristics of the tasting tasting registered in the tasting tasting database 6. Then, the optimal combination for the “taste evaluation appraisal” examination is extracted. The result of the combination is transmitted from the taste evaluation appraiser 4 to the tasting monitor (consumer 1) and the tasting requester (product seller 2), including the items necessary for the execution of the taste evaluation appraisal. In addition, the information data of the extracted combination is recorded and stored in the taste evaluation appraisal database 7.

FIG. 5 is a diagram relating to taste evaluation appraisal by tasting. Based on the result of the combination extracted in FIG. 4 described in the preceding paragraph, the taste evaluation appraisal mediator 4 transmits a taste evaluation appraisal examination report form to the tasting / tasting monitor 1.
At the same time, foods and drinks to be tasted are sent from the taste evaluation appraiser 2 to the tasting monitor 1. Next, the tasting monitor 1 creates a taste evaluation appraisal report after the tasting and transmits the report to the taste appraisal intermediary 4. Next, the taste evaluation appraisal intermediary 4 performs a tabulated analysis of the collected examination reports, determines whether or not the taste quality pass standard value as a sold product has been cleared, and conducts product research and market research results other than taste evaluation appraisal. Analysis is also performed, and the data of these evaluation results is transmitted to the taste evaluation appraiser 2 and reported. In addition, foods that have passed the taste quality acceptance criteria as products for sale will be publicly announced on the website. The results of the tabulation and analysis are recorded and stored in the taste evaluation appraisal database 7 and the product research database 9.

FIG. 6 is a diagram relating to merchandise sales. Foods and beverages that have passed the taste quality acceptance criteria in the taste evaluation appraisal are registered as sales products in the sales product database 8 through a predetermined procedure from the product seller 2, and hosted by the product sales intermediary 4. Sell to general consumers 1 on homepage.

[0015]

As described above, there is no way to check the taste quality of a product by taste or smell when purchasing foods and beverages in a virtual store opened on the Internet or other information communication networks. . According to the present invention, consumers who are most concerned about the purchase of foods and beverages can select only acceptable products based on objective taste evaluation information from a large number of unspecified consumers regarding taste quality. By building a way to sell, consumers are expected to be much more confident in the taste quality than traditional selling methods, and they can purchase with confidence, whether purchased individually or as a gift. It is possible to give gifts and eliminate consumer concerns.

[0016] In addition, the method of selling only the products which are approved for sale by clearing the taste quality acceptance standard value in "taste evaluation appraisal" enables the sales agent to always provide high quality products with excellent taste quality. Product value added to consumers is increased.

[0017] Furthermore, since the environment for using the high-quality tasting monitor that is registered voluntarily by the merchandise seller is prepared, the consumer information required for the development and improvement of the merchandise is surely collected and used. It becomes possible.

[Brief description of the drawings]

FIG. 1 is a diagram showing an overall configuration of the present invention.

FIG. 2 is a diagram relating to a tasting and tasting monitor of a consumer registration system according to the present invention.

FIG. 3 is a diagram relating to a sample food of the present invention.

FIG. 4 is a diagram relating to discrimination and extraction of a combination of a tasting tasting monitor and a tasting food of the present invention.

FIG. 5 is a diagram relating to taste evaluation appraisal by tasting of the present invention.

FIG. 6 is a diagram relating to product sales of the present invention.

[Explanation of symbols]

 Reference Signs List 1 Consumer terminal (tasting and tasting monitor) 2 Merchandise seller terminal (tasting and tasting requester) 3 Information and communication network 4 Taste evaluation appraiser / product sales intermediary 5 Database of tasting tasting monitor 6 Database of tasting tasting 7 Taste evaluation Appraisal database 8 Sales product database 9 Product research database

Claims (2)

[Claims] 1. A three-way service between a consumer, a merchandise seller and an intermediary by utilizing the bidirectionality of an information communication network such as the Internet, a television information communication network, a satellite information communication network, and a mobile information communication network. Establish a network that connects the two, place a tasting monitor with a consumer registration system specializing in "taste evaluation" of products to be sold on the intermediary site, and analyze the analysis results of the screening results with the monitor to quantify the taste quality A method of selling foods and beverages, which incorporates a method of selecting and selecting excellent taste products based on consumer information that permits sales only for products that have passed the acceptance criteria. 2. A food or beverage characterized in that, in addition to the "taste evaluation appraisal" performed by the tasting monitor of the consumer registration system according to claim 1, product research and market research other than taste appraisal are simultaneously performed. Kind of sales method.