JP2002221927A - Advertisement and/or publicity method, and advertisement and/or publicity system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement and/or publicity method and an advertisement and/or publicity system which can quantitatively and separately show the number of men and women who have watched advertisements and/or publicity media installed in specific places, in particular public toilets, the watching time and watching time slots, etc. SOLUTION: As the advertisement and/or the publicity method, advertisement and/or publicity media are installed in positions conspicuous to those who use the stool, washstand or hand-washing basin of the public toilet. The advertisement and/or publicity system consist of the advertisement and/or publicity media installed in a position conspicuous to those who use the stool, washstand or hand-washing basin of the public toilet, a summing apparatus which senses persons who use the hand-washing basins, etc., and sums up the number of the persons, and a communication apparatus which transmits or receives the summation result obtained by this summing apparatus to or from a summing center or clients such as an advertisement sponsor.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement and / or advertisement method and an advertisement and / or advertisement system mainly using a public toilet.

[0002]

2. Description of the Related Art Conventionally, various advertisements and / or advertisement media using newspapers, televisions, radios, the Internet, magazines, and the like are known. Among them, for advertisements and / or advertisements performed using the Internet, television, radio, and the like, a certain number of advertisements and / or advertisement effects can be known quantitatively by examining the number of clicks, audience ratings, and the like. In addition, advertisements and / or advertising effects using newspapers, magazines, etc.
By investigating the demographics, it can be estimated to some extent. As for advertising and / or advertising effects using advertising media or advertising media such as signboards and posters, no means has been developed to know this quantitatively. In addition, various stations, airports, highway service areas and parking areas, as well as public toilets at supermarkets, convenience stores, department stores, hotels, etc.
Until now, it has not been used as a place for placing advertisements and / or advertising media. However, since a person always stays in a predetermined posture for a predetermined time on a large urinal, a wash basin, or the like of such a public toilet, it is very important to place an advertisement and / or a promotion medium where the user can see when using. An advertisement and / or advertising effect can be obtained, and the number of persons or genders paying attention to the advertisement and / or advertisement medium, or the attention time and attention time zone can be specifically known.

[0003]

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement and / or a method of advertising by placing an advertisement or an advertising medium in a specific place, especially in a public toilet.

[0004] Another object of the present invention is to determine the number of persons who have viewed the advertisement and / or the advertisement medium placed in a specific place, especially in a public toilet, the gender, the attention time, the attention time zone, and the like. An advertising and / or advertising method and an advertising and / or advertising system that can be clearly identified are to be provided.

[0005]

SUMMARY OF THE INVENTION In order to achieve the above-mentioned object, the present invention provides an advertisement and a display in a position where a person who uses a toilet or a wash basin or a hand basin of a public toilet is easily visible when used. Alternatively, a feature is that an advertising medium is provided.

[0006] The present invention further provides an advertisement and / or an advertisement medium at a position where a person who uses a toilet or a wash basin or a hand basin of a public toilet is easily visible at the time of use. The number of people using is automatically counted.

[0007] The present invention further provides an advertisement and / or advertising medium at a position where a person who uses a toilet or a wash basin or a hand basin of a public toilet is easily visible at the time of use. It is characterized in that the number of users is automatically totaled, and the result of this totaling is distributed to an advertisement and / or an advertisement client.

[0008] The present invention also provides an advertisement and / or advertising medium installed at a position where a person who uses a toilet or a wash basin or a hand basin of a public toilet is easily visible at the time of use. A counting device that senses the number of people who do
An advertisement and / or a publicity system is constituted by a tallying center or a communication device that transmits / receives a tallying result to a client such as an advertisement.

In this case, the present invention is characterized in that, when counting the number of persons using the toilet or the like, the number is counted according to gender and / or usage time.

[0010] Further, the present invention can be configured so that the counting device counts according to gender and / or usage time.

[0011]

The drawings show an embodiment of the present invention. FIGS. 1 and 2 show public toilets for men with as many users as possible, such as various railway stations, airports, highway service areas, parking areas, supermarkets, convenience stores, hotels, department stores, and the like. A poster-specific advertising medium or advertising medium (hereinafter simply referred to as an advertising medium, etc.) 2 is attached to a position just above the wall of the urinal 1 for each is there. In addition, this poster-specific advertisement or advertising medium may be made large and cover several units on a plurality of men's urinals 1, or even a signboard. good. The poster may be made of any material such as paper, synthetic resin, and other materials. The plate-shaped thing enters the signboard.
The indication symbol 3 is a well-known washing sensor including, for example, a far-infrared sensor. This is a sensor that senses when a person stands to add urinals in front of the men's urinal 1 and drains water. This water sensor 3 is used as a sensor at the same time. When a person stands to add urinals in front of the urinal 1 for men, it is presumed that he / she has seen an advertisement medium or the like installed at a position that is easily noticeable, and detects this. . There are few people who add small business with their eyes closed and add small business with their eyes directed forward, so their eyes naturally go to the advertising media 2 etc. The advertisement or the contents of the advertisement will be stored. And since this public toilet is for men, at the same time, it is possible to automatically distinguish between gender.

This sensing information is sent to the tallying device 5 through the line 4 and becomes information such as the total number of persons, the time of interest, the time of interest, and the gender, as shown in FIG. The data is sent to the tabulation center 7 through a communication means 6 such as a PHS or a mobile phone. This transmission may be performed automatically or may be performed by calling the tallying center 7.

When the urinal 1 for men in a public toilet does not have a flush sensor, or has a flush sensor, a special sensor 8 such as a photo sensor is used for men as shown in FIGS. A line 9 is provided for each urinal 1 so that information such as the number of persons viewing the advertisement medium 2 and the like, the attention time, the attention time zone, the gender, and the like can be used from the number of persons using the men's urinal 1. Then, it is sent to the tallying device 5 and collected at the tallying center 7 as described above.

The information collected by the tallying center 7 as described above is provided to, for example, an advertisement and advertisement client (hereinafter simply referred to as an advertisement client in this specification) 11 through the Internet 10. Of course, it is also conceivable to provide the information by using the above-described telephone line, radio, or the like instead of the Internet 10. This provision is also made automatically or at the request of the client such as an advertisement. The information collected by the tallying device 5 may be directly transmitted and received to the client such as an advertisement without going through the tallying center 7.

Incidentally, what is indicated by the reference symbol 12 in FIG.
The conductor is connected to a normal commercial power supply or a battery, and the conductor indicated by the reference numeral 13 is a conductor connected to the solar cell 14.

FIGS. 4 and 5 show the case of a public toilet having a men's toilet installed in a men's toilet or a women's toilet (hereinafter simply referred to as a women's toilet) 20 installed in a women's toilet. In the case of such a women's toilet 20 or the like, a wall 21 and a door 22
Since the door 22 is usually located at the front position when adding a toilet to the toilet seat of the women's toilet 20 or the like, since the door 22 is usually surrounded by An advertisement medium 2 is installed at a position. Of course, the installation position of the advertisement medium 2 is not limited to that of the embodiment, and depending on the structure of the public toilet, when the user sits down on the toilet seat of the women's toilet 20 or the like, an May be located in front of the wall 21 in such a case. In this case, the advertisement medium 2 is installed on the wall 21. Furthermore, in the case of a female toilet 20 or the like that also serves as a boy's small
In some cases, the advertisement medium 2 may be installed at a position where the boy looks at the front wall where the boy stands in front of the toilet so as to add a small item. It is also conceivable to install them at two or more places where the line of sight is at the time of adding items such as walls and doors.

In the embodiment shown in FIGS. 4 and 5, a dedicated sensing sensor 8 such as a photo sensor is used.
By installing a sensor for each toilet or by installing a sensor such as a switch (not shown) that detects opening and closing of the door, the number of users of the toilet, and thus the number of people who saw the advertising media, men and women In addition, the attention time and the attention time zone can be aggregated by the aggregation device 5.

The information totaled by the totaling device 5 is shown in FIG.
Are sent to the tallying center 7 as shown in FIG. 3 and 4
5 to FIG. 5, the same reference symbols are used in FIG.
And the same as those shown in FIG. Here, the information collected by the tallying device 5 may be directly sent to the client 11 such as an advertisement.

FIGS. 6 and 7 show a case in which the apparatus is installed on a wash basin or a hand wash basin. When the mirror 26 is installed, the advertising medium 2 is installed at the upper position of the mirror 26 or the mirror itself when the mirror 26 is installed, or when the mirror is not installed, the upper position of the wash basin or the like. Is what you do. Then, when the mirror 26 is viewed, the face is washed, the makeup is repaired, or the hands are washed, the advertisement medium 2 or the like inevitably goes to the eyes and can be stored. The sensing sensor 8 is mounted at a position where a person standing in front of the washstand 25 can be detected. In public toilets, there are many cases where wash basins etc. are installed in addition to toilets, so it is not possible to use them together with those mentioned above for men's urinals or women's urinals, or to use only one of them You can choose arbitrarily. It should be noted that the water tap sensor 28 attached to the faucet 27 can be used.

The description of the information sensed by the sensing sensor 8 is the same as that of the other embodiments described above, and thus will be omitted. Also in this embodiment, the same reference symbols indicate the same as those in the other embodiments described above.

In the above description, the case where an advertisement medium or the like is installed in a public restroom has been described. However, the present invention is not limited to the public restroom and may be used by a user of a game machine itself, a table of a restaurant or the like, a dressing room, or the like. The present invention can be implemented at a specified location where the user can easily see. Further, while the above description has been directed to an advertising medium, it may be an advertising medium such as a movie, a stage, or a sport.

[0022]

The present invention is configured as described above.
The following effects can be obtained.

According to the first aspect of the present invention, almost 100% of the eyes of a person who uses a toilet, a wash basin, a hand basin, and the like of a public toilet go to an advertisement medium and the like, and pay attention to the advertisement medium. And / or an effect that an advertising effect can be expected.

According to the structure of the second aspect, the advertisement and / or the advertising effect described in the first aspect can be numerically added to the number of persons who pay attention to the advertisement and / or the advertising effect.

According to the third and sixth aspects, in addition to the same effects as those of the second aspect, the number of persons who paid attention to the advertisement medium, the number of men and women, the attention time, , The attention time zone and the like can be known numerically, and the advertisement and the advertisement effect can be analyzed and evaluated, and the effect that more effective advertisement and / or advertisement activity can be performed can be obtained.

Further, according to the second aspect of the present invention, a management company or business owner of various railways, airports, highways, etc.
Further, there is an effect that business owners such as parking lots, supermarkets, hotels, department stores, and the like can obtain a new income source for posting advertisements, advertising media, and the like.

[Brief description of the drawings]

FIG. 1 is an explanatory view showing a case where the present invention is applied to a men's toilet in a public toilet.

FIG. 2 is an explanatory diagram showing the embodiment shown in FIG. 1 from a different viewpoint.

FIG. 3 is an explanatory diagram illustrating an advertisement and / or an advertisement system according to the present invention.

FIG. 4 is an explanatory view of a case where the present invention is applied to a women's toilet of a public toilet.

5 is an explanatory diagram showing the embodiment shown in FIG. 4 from a different viewpoint.

FIG. 6 is an explanatory diagram showing a case where the present invention is applied to, for example, a washstand of a public toilet.

7 is an explanatory diagram showing the embodiment shown in FIG. 6 from a different viewpoint.

[Explanation of symbols]

 Reference Signs List 1 urinal for men 2 advertising media 3 washing sensor (sensing sensor) 5 counting device 6 communication means 7 counting center 8 sensing sensor 10 internet 11 client of advertising etc. 14 solar cell 20 women's toilet 22 door 25 wash basin etc.

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Claims (6)

[Claims] 1. An advertisement and / or advertisement characterized by placing an advertisement and / or an advertisement medium at a position where a person using a toilet or a wash basin or a hand basin of a public toilet is easily visible when used. Method. 2. An advertisement and / or advertising medium is placed at a position where a person who uses a toilet or a wash basin or a hand basin of a public toilet is easily visible at the time of use, and uses at least each of the hand basins and the like. Characterized by automatically counting the number of people,
Advertising and / or advertising methods. 3. A person who uses a toilet or a wash basin of a public toilet, or an advertisement and / or an advertisement medium at a position where the person using the hand washing machine or the like can easily see it at the time of use, and at least uses the hand washing machine or the like. An advertisement and / or advertisement method characterized by automatically summing up the number of items, and distributing the count result to an advertisement and / or an advertisement client. 4. An advertisement and / or advertising medium installed at a position where a person using a toilet or a wash basin or a hand basin of a public toilet is easily visible at the time of use, and a person using the hand basin or the like. An advertisement and / or advertisement system, comprising: a counting device that senses and counts the number; and a communication device that transmits and receives the counting result of the counting device to a counting center or a client such as an advertisement. 5. The method according to claim 2, wherein when counting the number of persons using the toilet or the like, the number of persons using men and women and / or the time of interest and / or the time of interest are combined. An advertisement and / or advertisement method and an advertisement and / or advertisement system according to any of the claims. 6. The advertisement and / or publicity system according to claim 4, wherein the tallying device collects data according to gender and / or attention time and / or attention time zone.