JP2002175396A - Single-click operation marketing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide single-click operation marketing, in which time and labor required for answering a questionnaire is remarkably reduced and it is easy for users to answer the questionnaire. SOLUTION: A server 2 transmits questionnaire mail via a communication channel 3 to terminal equipment 1. The sentences of the questionnaire mail received in the terminal equipment 1 contains several choices and the user clicks the choice with a mouse cursor. Then, information for which a user ID and a questionnaire number are attached to a questionnaire result, indicating what number is selected is automatically transmitted from the terminal equipment 1 to the server 2. The server 2 receives information, including the questionnaire result from the terminal equipment 1 and registers the information, indicating which number has been depressed by the person of the user ID in a database.

Description

DETAILED DESCRIPTION OF THE INVENTION

This application is a basic application of the national priority application.

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to one-click marketing for collecting information from a user using electronic information.

[0002]

BACKGROUND OF THE INVENTION In a conventional method of obtaining questionnaire data from a user, an e-mail is sent to a user, and a URL is described in the e-mail. There is a method of obtaining questionnaire data by responding to a questionnaire.

[0003] However, this method has a problem that it takes much time and labor. Further, when there are many items to be filled in and checked, the user becomes troublesome and cannot answer the questionnaire.

[0004]

According to the present invention, electronic information is transmitted from a server to a user terminal device, and when the user clicks an option in the electronic information, the selected information is transmitted from the user terminal device to the server. It is characterized by being reflected in the database inside.

FIG. 1 is a conceptual diagram of one-click marketing of the present invention. The one-click marketing shown in FIG. 1 includes a terminal device 1 connected to a communication line 3 and a server 2 connected to the communication line 3.

[0006] The terminal device 1 is, for example, a normal computer or a portable terminal device such as a mobile phone equipped with an i-mode, and receives electronic information of a questionnaire (hereinafter referred to as a questionnaire mail) and transmits a questionnaire result. Has functions.

[0007] The server 2 sends a questionnaire mail,
It has a function to receive questionnaire results, and has a user ID
(User information) and a database containing questionnaire results.

The server 2 creates a questionnaire form, combines it with a user ID registered in the database, attaches a questionnaire number to the terminal device 1 owned by the user via a communication line (for example, the Internet) 3. Send a survey email. In the present invention, 1
It is assumed that one questionnaire mail is transmitted to the terminal device 1 for one questionnaire task. If there are a plurality of questionnaires, a questionnaire mail is sent for each question.

[0009] The user receives the questionnaire mail on the terminal device 1 and displays the questionnaire mail on the display device.

FIG. 2 shows an example of a questionnaire mail. There are several options in the text of the questionnaire mail displayed on the display device, and the user clicks the options with a mouse cursor. Then, immediately, the result of the questionnaire as to what number was selected, the information with the user ID of this user and the questionnaire number is automatically transmitted to the server 2 via the communication line 3.

The information including the results of the questionnaire may be transmitted to the server 2 by placing the mouse cursor on the explanation of the option itself and clicking it.

The server 2 receives the information including the result of the questionnaire from the terminal device 1 and registers in the database information indicating what number the user with the user ID has pressed for the questionnaire number.

The information including the results of the questionnaire may be transmitted from the terminal device 1 to the server 2 by e-mail, or the terminal device 1 may transmit the CGI (Commo).
The data may be transmitted to the server 2 using an nGateway Interface program.

Further, the present invention may be realized by incorporating a program that can respond to the questionnaire mail of the present invention into existing mail software, or may be realized using dedicated mailer software.

Further, the present invention can be applied not only to a questionnaire, but also by sending electronic information to a user and allowing the user to click one of the options in the electronic information.
The present invention can be applied to any information as long as the selected information returns to the server. For example, it can be applied to quizzes and test questions.

[0016]

As described above, according to the present invention, when a user clicks on an option in electronic information, the selected information is automatically transmitted to the server, and the user responds to the questionnaire. However, there is an effect that time and labor are not required, and that it is easy to respond to the questionnaire.

Further, the results can be easily tabulated on the server and used as marketing information.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram of one-click marketing of the present invention.

FIG. 2 is a diagram showing an example of a questionnaire mail.

[Explanation of symbols]

 1 terminal device 2 server 3 communication line

Claims (1)

[Claims] An electronic information is transmitted from a server to a user terminal device, and when a user clicks an option in the electronic information, the selected information is transmitted from the user terminal device to the server. One-click marketing that is reflected in the database.