CN111510372B - Multimedia publicity page promotion method and system with electronic business card - Google Patents
Multimedia publicity page promotion method and system with electronic business card Download PDFInfo
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- CN111510372B CN111510372B CN202010291234.1A CN202010291234A CN111510372B CN 111510372 B CN111510372 B CN 111510372B CN 202010291234 A CN202010291234 A CN 202010291234A CN 111510372 B CN111510372 B CN 111510372B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
- H04L51/10—Multimedia information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4547—Network directories; Name-to-address mapping for personal communications, i.e. using a personal identifier
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4557—Directories for hybrid networks, e.g. including telephone numbers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4594—Address books, i.e. directories containing contact information about correspondents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04L67/025—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP] for remote control or remote monitoring of applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/1095—Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
Abstract
The invention belongs to the technical field of computer internet, and particularly relates to a method and a system for popularizing a multimedia publicity page with an electronic business card, wherein the method comprises the following steps: making a multimedia publicity page with an electronic business card, and sharing the made multimedia publicity page to a client; acquiring the viewing information of a client viewing the multimedia publicity page and the page forwarding information of a client forwarding the multimedia publicity page; and analyzing the checking information and the page forwarding information, and feeding back the checking track and the potential requirement of the client, the page path track and the promotion effect of the multimedia propaganda page obtained by analysis to the user. According to the invention, the propaganda materials are displayed to the client through the multimedia electronic propaganda page, so that the propaganda effect is improved, the waste of paper is reduced, and the cost and resources are saved; the promotion analysis is checked according to the checking and forwarding information of the client, and the analysis result is fed back to the user, so that the user can know the propaganda condition conveniently, and the user is helped to make a more effective propaganda strategy.
Description
Technical Field
The invention belongs to the technical field of computer internet, and particularly relates to a method and a system for popularizing a multimedia publicity page with an electronic business card.
Background
Traditional publicity page is mainly with paper as the main, and a large amount of marketing personnel print the business card of oneself on paper publicity materials to the customer is given in the leaflet form, and such paper publicity materials has a lot of not enough: the paper propaganda materials are not easy to be stored by customers and are easy to be thrown away by the customers, so that resources are wasted and the environment is polluted; once the information on the paper propaganda material is printed, the content can not be modified, and when some information on the paper propaganda material needs to be modified, the information needs to be printed again, so that the cost is high, and paper is wasted; the information of the paper propaganda materials is displayed in the form of characters and pictures, so that the interestingness of voice and video is lacked, and the materials are boring and tasteless; after the paper publicity materials are sent out, marketing personnel can not know the checking condition and the demand condition of the client, only can watch the rabbit and passively wait for the client to come home; the business cards on the paper propaganda materials are limited by space and usually only have names and contact ways, so that customers cannot know the marketers who issue the propaganda materials better, and the customers cannot establish contact with the marketers; if the paper publicity materials are used, the marketer needs to repeatedly introduce the idea and details of the publicized product for different customers, and the time consumption is long and the efficiency is low. And modern people, who have been accustomed to finding information from the internet, prefer to see a more vocal expression.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides a method and a system for popularizing a multimedia propaganda page with an electronic business card, wherein propaganda materials are displayed to a client through the electronic propaganda page in a multimedia form, so that the propaganda effect is improved, the waste of paper is reduced, and the cost and resources are saved; the promotion analysis is checked according to the checking and forwarding information of the client, and the analysis result is fed back to the user, so that the user can know the propaganda condition conveniently, and the user is helped to make a more effective propaganda strategy.
In a first aspect, the invention provides a method for promoting a multimedia publicity page with an electronic business card, which comprises the following steps:
making a multimedia publicity page with an electronic business card, and sharing the made multimedia publicity page to a client;
in the process of viewing the multimedia publicity page by the client, obtaining viewing information of the client; in the process of forwarding the multimedia publicity page by the client, page forwarding information of the multimedia publicity page is acquired;
analyzing the client according to the viewing information of the client to obtain the viewing track of the client and the potential requirements of the client; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
and feeding back the viewing track and the potential requirement of the client, the page path track and the promotion effect of the multimedia publicity page to the user.
Preferably, the making of the multimedia publicity page with the electronic business card specifically comprises:
the user selects a required publicity page template from a plurality of publicity page templates in the database, and the publicity page template required by the user is displayed on the interactive interface;
according to the template format, filling propaganda information in the propaganda area of the template, wherein the propaganda information comprises character information, picture information and audio-video information;
and according to the template format, selecting a required electronic business card template in the business card area of the template, and filling business card information in the required electronic business card template.
Preferably, the publicity page template comprises a general publicity page template and a self-defined publicity page template;
the electronic business card template comprises a universal publicity page template and a self-defined electronic business card template.
Preferably, the sharing of the created multimedia publicity pages to the clients specifically includes:
and sharing the publicity page link or the publicity page two-dimensional code of the multimedia publicity page to the client through social software.
Preferably, the viewing information includes viewing content, viewing time and viewing times of viewing the multimedia publicity page; the page forwarding information includes a forwarding time, a forwarding geographical location, customer information of the forwarding customer, and customer information of the forwarded customer for each forwarding of the multimedia promotion page.
Preferably, the method further comprises the steps of:
the client enters the electronic business card through the multimedia publicity page, and shares the electronic business card to other clients by forwarding the business card link or the business card two-dimensional code of the electronic business card.
Preferably, the method further comprises the steps of:
in the process of reading the electronic business card by a client, reading information of the client is obtained; in the process of forwarding the electronic business card by a client, obtaining business card forwarding information of the electronic business card;
performing client analysis according to the reading information of the client to generate a reading track of the client; generating a business card path track of the electronic business card according to business card forwarding information of the electronic business card;
and feeding back the reading track of the client and the business card path track of the electronic business card to the user.
Preferably, the reading information includes reading content, reading time and reading times for reading the electronic business card; the business card forwarding information comprises forwarding time, forwarding geographical position, customer information of a forwarding customer and customer information of a forwarded customer when the electronic business card is forwarded each time.
Preferably, the method further comprises the steps of:
generating a page track map according to the page path track of the multimedia publicity page, and feeding back the page track map to the user; generating a business card track map according to the business card path track of the electronic business card, and feeding back the business card track map to a user; the page track map and the business card track map have the same frame structure;
the page track map comprises a street view map and a path divergence network arranged on the street view map, wherein the path divergence network takes users as main nodes and each client viewing the multimedia publicity page as a secondary node, and two nodes sharing the multimedia publicity page are connected through a straight line; each node is provided with an external link, and the viewing information and the page forwarding information of the node client can be viewed through the external link.
In a second aspect, the present invention provides a multimedia publicity page promotion system with an electronic business card, which is suitable for the multimedia publicity page promotion method with an electronic business card in the first aspect, and includes:
the system comprises a making and issuing unit, a client and a service processing unit, wherein the making and issuing unit is used for making a multimedia publicity page with an electronic business card and sharing the made multimedia publicity page to the client;
the viewing forwarding unit is used for acquiring the viewing information of the client in the process of viewing the multimedia publicity page by the client; in the process of forwarding the multimedia publicity page by a client, page forwarding information of the multimedia publicity page is acquired;
the information analysis unit is used for carrying out customer analysis according to the viewing information of the customer to obtain the viewing track of the customer and the potential requirements of the customer; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
and the information feedback unit is used for feeding back the viewing track and the potential requirements of the client, the page path track and the promotion effect of the multimedia publicity page to the user.
According to the technical scheme, the propaganda data are displayed to the client through the multimedia electronic propaganda page, so that the propaganda effect is improved, the waste of paper is reduced, and the cost and the resources are saved; the promotion analysis is checked according to the checking and forwarding information of the client, and the analysis result is fed back to the user, so that the user can know the propaganda condition conveniently, and the user is helped to make a more effective propaganda strategy.
Drawings
In order to more clearly illustrate the detailed description of the invention or the technical solutions in the prior art, the drawings used in the detailed description or the prior art description will be briefly described below. Throughout the drawings, like elements or portions are generally identified by like reference numerals. In the drawings, elements or portions are not necessarily drawn to scale.
FIG. 1 is a flow chart of a method for promoting a multimedia publicity page with an electronic business card in the present embodiment;
fig. 2 is a structural diagram of a multimedia publicity page promotion system with electronic business cards in the embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
In particular implementations, the terminals described in embodiments of the invention include, but are not limited to, other portable devices such as mobile phones, laptop computers, or tablet computers having touch sensitive surfaces (e.g., touch screen displays and/or touch pads). It should also be understood that in some embodiments, the device is not a portable communication device, but is a desktop computer having a touch-sensitive surface (e.g., a touch screen display and/or a touchpad).
The first embodiment is as follows:
the embodiment provides a method for promoting a multimedia publicity page with an electronic business card, as shown in fig. 1, comprising the following steps:
s1, making a multimedia publicity page with an electronic business card, and sharing the made multimedia publicity page to a client;
s2, in the process that the client views the multimedia publicity page, the viewing information of the client is obtained; in the process of forwarding the multimedia publicity page by a client, page forwarding information of the multimedia publicity page is acquired;
s3, analyzing the client according to the client viewing information to obtain the client viewing track and the potential requirements of the client; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
and S4, feeding back the viewing track and the potential requirement of the client, the page path track of the multimedia publicity page and the promotion effect to the user.
In this embodiment, a user installs a platform APP through a user terminal, a multimedia publicity page (an electronic business card is attached to the multimedia publicity page) is made on the platform APP, the user forwards and shares the multimedia publicity page to a client, the client looks up the multimedia publicity page through a client terminal, the publicity information of the multimedia publicity page in this embodiment includes text information, picture information and audio and video information, the publicity information mainly shows company contact ways, company addresses, company products, and other related contents, the electronic business card is embedded in the multimedia publicity page, the business card information of the electronic business card also includes text information, picture information and audio and video information, and the business card information mainly shows personal names, personal contact ways, personal social numbers, personal introduction and other related contents. Before carrying out multimedia propaganda, need make multimedia propaganda page, wherein, make the multimedia propaganda page of subsidiary electronic business card, specifically do:
the user selects a required publicity page template from a plurality of publicity page templates in the database, and the publicity page template required by the user is displayed on the interactive interface;
according to the template format, filling propaganda information in the propaganda area of the template, wherein the propaganda information comprises character information, picture information and audio-video information;
and according to the template format, selecting a required electronic business card template in the business card area of the template, and filling business card information in the required electronic business card template.
In the embodiment, a plurality of universal publicity page templates and universal electronic business card templates are stored in the database, the user can also customize the publicity page templates and the electronic business card templates, and store the customized publicity page templates and the customized electronic business card templates into the database, and when the user makes publicity pages, the user selects the universal publicity page templates or the customized publicity page templates from the database. The method comprises the steps that a publicity page template is displayed on an interactive interface of a terminal, the publicity page template generally comprises a publicity area and a business card area, a user can edit the publicity page template, publicity information about a product is edited and filled in the publicity area, and the publicity information can be multimedia information formed by combining characters, pictures and audio and video. In the name card area, the user can select a universal electronic name card template or a self-defined electronic name card template, the selected electronic name card template is located in the name card area, after the electronic name card template is selected, the user can edit and fill name card information, and the name card information can be multimedia information formed by combining characters, pictures and audio and video.
After the multimedia publicity page is edited, the user can share the publicity page link or the publicity page two-dimensional code of the multimedia publicity page to the client through social software.
The client clicks the publicity page link or identifies the publicity page two-dimensional code on the terminal, then the multimedia publicity page is checked on the display interface, the remote server collects checking information of the client when the client checks the multimedia publicity page, and the checking information comprises checking content, checking time, checking times and the like of the multimedia publicity page. The client can check the multimedia publicity page and can also forward and share the multimedia publicity page to other clients, when the client performs forwarding and sharing, the remote server can collect page forwarding information of the client, and the page forwarding information comprises forwarding time, forwarding geographical position, client information of a forwarding client (a client sending the publicity page), client information of a forwarded client (a client receiving the publicity page) and the like of each forwarding of the multimedia publicity page.
After the client views the multimedia publicity page, the remote server performs client analysis according to the viewing information, and in the multimedia publicity page, the user may browse different contents, so that the viewing track of the client and the potential requirements of the client can be obtained. For example, information about different products is described on different publicity pages, and a long time spent by a client on a page of a certain product indicates that the client has a high demand for the product. After the client forwards and shares the multimedia publicity page, the remote server carries out promotion and analysis according to the page forwarding information to obtain the page path track and the promotion effect of the multimedia publicity page. The page path trace, for example, client a forwards shares to client B, and client B forwards shares to client C. The promotion effect, for example, the number of times of forwarding and sharing of the multimedia publicity page sent from a certain channel is large, which indicates that the promotion effect is good. The remote server feeds back the viewing track and the potential demand of the client, the page path track and the promotion effect of the multimedia publicity page to the user, so that the user can know the publicity effect of the multimedia publicity page conveniently, and a more effective publicity decision can be made conveniently.
The method for promoting the multimedia publicity page with the electronic business card further comprises the following steps: the client enters the electronic business card through the multimedia publicity page, and shares the electronic business card to other clients by forwarding the business card link or the business card two-dimensional code of the electronic business card.
After the client enters the display interface of the multimedia publicity page, the electronic business card in the business card area can be seen, the electronic business card can be entered by clicking the business card area, and the client can transmit and share the business card link or the business card two-dimensional code of the electronic business card to other clients.
The method for promoting the multimedia publicity page with the electronic business card further comprises the following steps:
in the process of reading the electronic business card by a client, reading information of the client is obtained; in the process of forwarding the electronic business card by a client, obtaining business card forwarding information of the electronic business card;
performing customer analysis according to the reading information of the customer to generate a reading track of the customer; generating a business card path track of the electronic business card according to business card forwarding information of the electronic business card;
and feeding back the reading track of the client and the business card path track of the electronic business card to the user.
The electronic business card of the embodiment is similar to the multimedia publicity page, and the client can read, forward and share the electronic business card.
After clicking the business card link or the business card two-dimensional code on the terminal, the client enters a display interface of the electronic business card and reads related information of the electronic business card, such as the related information. When a client reads, the remote server collects reading information of the client, wherein the reading information comprises reading content, reading time, reading times and the like for reading the electronic business card. The client can not only read the electronic business card, but also can transmit the electronic business card to share the electronic business card to other clients, when the client transmits and shares, the remote server can collect the business card transmitting information of the client, and the business card transmitting information comprises transmitting time, transmitting geographic position, client information of the client (the client sending the electronic business card), client information of the client to be transmitted (the client receiving the electronic business card) and the like, wherein the transmitting time, the transmitting geographic position, the client information of the client (the client sending the electronic business card) are transmitted each time.
After the electronic business card is viewed by the client, the remote server analyzes the client according to the reading information, and in the electronic business card, the user may browse different contents, so that the reading track of the client can be obtained. After the client forwards and shares the electronic business card, the remote server analyzes the business card path according to the business card forwarding information, and therefore a business card path track is generated. The business card path track, for example, client a forwards and shares to client B, and client B forwards and shares to client C. The user can know which clients are interested in the user according to the reading track, and can know the forwarding condition of the business card according to the path track of the business card.
The method for promoting the multimedia publicity page with the electronic business card further comprises the following steps:
generating a page track map according to the page path track of the multimedia publicity page, and feeding back the page track map to the user; generating a business card track map according to the business card path track of the electronic business card, and feeding back the business card track map to a user; the page track map and the business card track map have the same frame structure;
the page track map comprises a street view map and a path divergence network arranged on the street view map, wherein the path divergence network takes users as main nodes and each client viewing the multimedia publicity page as a secondary node, and two nodes sharing the multimedia publicity page are connected through a straight line; each node is provided with an external link, and the viewing information and the page forwarding information of the node client can be viewed through the external link.
In the embodiment, after the user enters the platform APP, the multimedia propaganda page can be made, the client can be known to check the forwarded related information, and the page track map and the business card track map can also be checked. In the page track map interface, the user can see the street view map and the divergent path network centered on the user on the street view map. The position of a main node of a user on the street view map corresponds to the geographical position of the user when the user makes and releases the multimedia publicity page; the position of the secondary node of the client on the street view map corresponds to the geographical position of the client when the client forwards and shares the multimedia publicity page. For example, a user issues a share to a client a and a client B, the client a forwards the share to the client a1 and the client a2, and the user master node is connected with the client a secondary node through a straight line and is also connected with the client B secondary node through a straight line; the customer A secondary node connects the customer A1 secondary node by a straight line, and the customer A secondary node also connects the customer A2 secondary node by a straight line. When a user clicks the icon corresponding to each secondary node, a small sub-interface is displayed on the page track map interface through the external link of the secondary node, and the sub-interface displays the viewing information and page forwarding information of the client. The business card track map is similar to the page track map. Therefore, the user can visually know the viewing and forwarding conditions of the multimedia publicity page and the electronic business card conveniently.
In this embodiment, after the user terminal modifies the contents of the multimedia publicity page and the electronic business card, the publicity information and the business card information viewed by the client terminal are updated synchronously, so that the publicity page does not need to be printed again like a paper publicity page, the paper is saved, and the resource waste is avoided.
The method of the embodiment further comprises a business card sharing step, and the embodiment classifies the business card or the multimedia publisher according to the industry, the service range and the region, and constructs a friend circle of the same kind for the publishers belonging to the same category. The publisher can view the related contents of all users of the friend circle, so that the publisher can obtain more client resources conveniently, and an industry closed loop is formed.
The method of the embodiment further includes a step of sharing the address book, the cloud address book is manufactured according to the relevant information of all publishers of the platform, and the cloud address book includes the communication information (such as telephone contact information, QQ numbers and the like) of all publishers of the platform, so that the publishers of the platform can use the cloud address book to promote own services.
After the big data analysis is performed on the reading information and the forwarding information of the client, the method of the embodiment further generates various reports, such as daily reports, weekly reports, monthly reports, annual reports and the like, and displays the reports to the publisher, so that the publisher can better manage and maintain the client resources of the publisher.
In summary, in the embodiment, the propaganda materials are displayed to the client through the multimedia electronic propaganda page, and the related information of the user is displayed to the client through the electronic business card, so that a deeper impression can be given to the client, and the propaganda effect is improved; after the user terminal modifies the multimedia propaganda page and the electronic business card, the information of the client terminal is synchronously updated, so that the propaganda page does not need to be printed again like a paper propaganda page, the waste of paper is reduced, and the cost and the resource are saved; the method has the advantages that viewing popularization analysis is carried out according to viewing forwarding information of a client, and an analysis result is fed back to the user, so that the user can know the propaganda condition conveniently, and the user is helped to formulate a more effective propaganda strategy; the checking and forwarding conditions of the client can be more intuitively and comprehensively displayed to the user through the page track map and the business card track map; compared with the traditional paper publicity pages and paper business cards, the paper publicity pages are easier to store and more convenient to use.
The second embodiment:
the embodiment provides a multimedia publicity page promotion system with an electronic business card, which is suitable for the multimedia publicity page promotion method with an electronic business card in the first aspect, as shown in fig. 2, and includes:
the system comprises a making and issuing unit, a client and a service processing unit, wherein the making and issuing unit is used for making a multimedia publicity page with an electronic business card and sharing the made multimedia publicity page to the client;
the viewing forwarding unit is used for acquiring the viewing information of the client in the process of viewing the multimedia publicity page by the client; in the process of forwarding the multimedia publicity page by the client, page forwarding information of the multimedia publicity page is acquired;
the information analysis unit is used for carrying out customer analysis according to the viewing information of the customer to obtain the viewing track of the customer and the potential requirements of the customer; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
and the information feedback unit is used for feeding back the viewing track and the potential requirements of the client, the page path track and the promotion effect of the multimedia publicity page to the user.
In this embodiment, a user installs a platform APP through a user terminal, a multimedia publicity page (an electronic business card is attached to the multimedia publicity page) is made on the platform APP, the user forwards and shares the multimedia publicity page to a client, the client looks up the multimedia publicity page through a client terminal, the publicity information of the multimedia publicity page in this embodiment includes text information, picture information and audio and video information, the publicity information mainly shows company contact ways, company addresses, company products, and other related contents, the electronic business card is embedded in the multimedia publicity page, the business card information of the electronic business card also includes text information, picture information and audio and video information, and the business card information mainly shows personal names, personal contact ways, personal social numbers, personal introduction and other related contents. Before carrying out multimedia propaganda, need make multimedia propaganda page, wherein, make the multimedia propaganda page of subsidiary electronic business card, specifically do:
the user selects a required publicity page template from a plurality of publicity page templates in the database, and displays the publicity page template required by the user on the interactive interface;
according to the template format, filling propaganda information in the propaganda area of the template, wherein the propaganda information comprises character information, picture information and audio-video information;
and according to the template format, selecting a required electronic business card template in the business card area of the template, and filling business card information in the required electronic business card template.
In the embodiment, a plurality of universal publicity page templates and universal electronic business card templates are stored in the database, the user can also customize the publicity page templates and the electronic business card templates, and store the customized publicity page templates and the customized electronic business card templates into the database, and when the user makes publicity pages, the user selects the universal publicity page templates or the customized publicity page templates from the database. The method comprises the steps that a publicity page template is displayed on an interactive interface of a terminal, the publicity page template generally comprises a publicity area and a business card area, a user can edit the publicity page template, publicity information about a product is edited and filled in the publicity area, and the publicity information can be multimedia information formed by combining characters, pictures and audio and video. In the name card area, the user can select a universal electronic name card template or a self-defined electronic name card template, the selected electronic name card template is located in the name card area, after the electronic name card template is selected, the user can edit and fill name card information, and the name card information can be multimedia information formed by combining characters, pictures and audio and video.
After the multimedia publicity page is edited, the user can share the publicity page link or the publicity page two-dimensional code of the multimedia publicity page to the client through social software.
The client clicks the publicity page link or identifies the publicity page two-dimensional code on the terminal, then the multimedia publicity page is checked on the display interface, the remote server collects checking information of the client when the client checks the multimedia publicity page, and the checking information comprises checking content, checking time, checking times and the like of the multimedia publicity page. The client can not only check the multimedia publicity page, but also can forward and share the multimedia publicity page to other clients, when the client performs forwarding and sharing, the remote server can collect the page forwarding information of the client, and the page forwarding information comprises the forwarding time of forwarding the multimedia publicity page each time, the forwarding geographical position, the client information of a forwarding client (the client sending the publicity page), the client information of a forwarded client (the client receiving the publicity page) and the like.
After the client views the multimedia publicity page, the remote server performs client analysis according to the viewing information, and in the multimedia publicity page, the user may browse different contents, so that the viewing track of the client and the potential requirements of the client can be obtained. For example, information about different products is described on different publicity pages, and a long time spent by a client on a page of a certain product indicates that the client has a high demand for the product. After the client forwards and shares the multimedia publicity page, the remote server carries out promotion and analysis according to the page forwarding information to obtain the page path track and the promotion effect of the multimedia publicity page. The page path trace, for example, client a forwards shares to client B, and client B forwards shares to client C. The promotion effect, for example, the number of times of forwarding and sharing of the multimedia publicity page sent from a certain channel is large, which indicates that the promotion effect is good. The remote server feeds back the viewing track and the potential demand of the client, the page path track and the promotion effect of the multimedia publicity page to the user, so that the user can know the publicity effect of the multimedia publicity page conveniently, and a more effective publicity decision can be made conveniently.
In this embodiment, the customer enters the electronic business card through the multimedia publicity page, and shares the electronic business card to other customers by forwarding the business card link or the business card two-dimensional code of the electronic business card.
After a client enters a display interface of the multimedia publicity page, an electronic business card located in the business card area can be seen, the electronic business card can be entered by clicking the business card area, and the client can share business card links or two-dimensional business card codes of the electronic business cards with other clients.
In the embodiment, in the process of reading the electronic business card by the client, reading information of the client is obtained; in the process of forwarding the electronic business card by a client, obtaining business card forwarding information of the electronic business card;
performing client analysis according to the reading information of the client to generate a reading track of the client; generating a business card path track of the electronic business card according to business card forwarding information of the electronic business card;
and feeding back the reading track of the client and the business card path track of the electronic business card to the user.
The electronic business card of the embodiment is similar to the multimedia publicity page, and the client can read, forward and share the electronic business card.
After clicking the business card link or the business card two-dimensional code on the terminal, the client enters a display interface of the electronic business card and reads related information of the electronic business card, such as the related information. When a client reads, the remote server collects reading information of the client, wherein the reading information comprises reading content, reading time, reading times and the like for reading the electronic business card. The client can read the electronic business card and can also transmit and share the electronic business card to other clients, when the client transmits and shares, the remote server can collect the business card transmitting information of the client, and the business card transmitting information comprises transmitting time, transmitting geographical position, client information of the client (the client sending the electronic business card), client information of the client to be transmitted (the client receiving the electronic business card) and the like.
After the electronic business card is viewed by the client, the remote server analyzes the client according to the reading information, and in the electronic business card, the user may browse different contents, so that the reading track of the client can be obtained. After the client forwards and shares the electronic business card, the remote server analyzes the business card path according to the business card forwarding information, and therefore a business card path track is generated. The business card path trajectory is, for example, forwarded and shared by the client A to the client B, and forwarded and shared by the client B to the client C. The user can know which clients are interested in the user according to the reading track, and can know the forwarding condition of the business card according to the path track of the business card.
The embodiment also generates a page track map according to the page path track of the multimedia publicity page, and feeds the page track map back to the user; generating a business card track map according to the business card path track of the electronic business card, and feeding back the business card track map to a user; the page track map and the business card track map have the same frame structure;
the page track map comprises a street view map and a path divergence network arranged on the street view map, wherein the path divergence network takes users as main nodes and each client viewing the multimedia publicity page as a secondary node, and two nodes sharing the multimedia publicity page are connected through a straight line; each node is provided with an external link, and the viewing information and the page forwarding information of the node client can be viewed through the external link.
In the embodiment, after the user enters the platform APP, the multimedia propaganda page can be made, the client can be known to check the forwarded related information, and the page track map and the business card track map can also be checked. In the page track map interface, the user can see the street view map and the divergent path network centered on the user on the street view map. The position of a main node of a user on the street view map corresponds to the geographical position of the user when the user makes and releases the multimedia publicity page; the position of the secondary node of the client on the street view map corresponds to the geographical position of the client when the client forwards and shares the multimedia publicity page. For example, a user issues a share to a client a and a client B, the client a forwards the share to the client a1 and the client a2, and the user master node is connected with the client a secondary node through a straight line and is also connected with the client B secondary node through a straight line; the customer A secondary node connects the customer A1 secondary node by a straight line, and the customer A secondary node also connects the customer A2 secondary node by a straight line. When a user clicks the icon corresponding to each secondary node, a small sub-interface is displayed on the page track map interface through the external link of the secondary node, and the sub-interface displays the viewing information and page forwarding information of the client. The business card track map is similar to the page track map. Therefore, the user can visually know the viewing and forwarding conditions of the multimedia publicity page and the electronic business card conveniently.
In this embodiment, after the user terminal modifies the contents of the multimedia publicity page and the electronic business card, the publicity information and the business card information viewed by the client terminal are updated synchronously, so that the publicity page does not need to be printed again like a paper publicity page, the paper is saved, and the resource waste is avoided.
The system of the embodiment also has a function of sharing the business cards, and the embodiment classifies the business cards or the multimedia publishers according to the industry, the service range and the region where the business cards or the multimedia publishers are located, and constructs a friend circle of the same kind for the publishers belonging to the same category. The publisher can view the related contents of all users of the friend circle, so that the publisher can obtain more client resources conveniently, and an industry closed loop is formed.
The system of the embodiment further has a function of sharing the address book, the cloud address book is manufactured according to the relevant information of all the publishers of the platform, and the communication information (such as telephone contact information and QQ numbers) of all the publishers of the platform is included in the cloud address book, so that the publishers of the platform can use the cloud address book to promote own services conveniently.
After the system of the embodiment performs big data analysis on the reading information and the forwarding information of the client, various reports such as daily report, weekly report, monthly report, annual report and the like are generated and displayed to the publisher, so that the publisher can better manage and maintain the client resources of the publisher.
In summary, in the embodiment, the propaganda materials are displayed to the client through the multimedia electronic propaganda page, and the related information of the user is displayed to the client through the electronic business card, so that a deeper impression can be given to the client, and the propaganda effect is improved; after the user terminal modifies the multimedia propaganda page and the electronic business card, the information of the client terminal is synchronously updated, so that the propaganda page does not need to be printed again like a paper propaganda page, the waste of paper is reduced, and the cost and the resource are saved; the checking, promotion and analysis are carried out according to the checking and forwarding information of the client, and the analysis result is fed back to the user, so that the user can know the propaganda condition conveniently, and the user is helped to make a more effective propaganda strategy; the checking and forwarding conditions of the client can be more intuitively and comprehensively displayed to the user through the page track map and the business card track map; compared with the traditional paper publicity pages and paper business cards, the paper publicity pages are easier to store and more convenient to use.
Those of ordinary skill in the art will appreciate that the elements or steps of the various examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the various examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the technical solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the embodiments provided in the present application, it should be understood that the division of the steps is only one logical functional division, and there may be other division ways in actual implementation, for example, multiple steps may be combined into one step, one step may be split into multiple steps, or some features may be omitted.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the present invention, and they should be construed as being included in the following claims and description.
Claims (8)
1. A method for promoting a multimedia publicity page with an electronic business card is characterized by comprising the following steps:
making a multimedia publicity page with an electronic business card, and sharing the made multimedia publicity page to a client;
in the process of viewing the multimedia publicity page by the client, obtaining viewing information of the client; in the process of forwarding the multimedia publicity page by the client, page forwarding information of the multimedia publicity page is acquired;
analyzing the client according to the viewing information of the client to obtain the viewing track of the client and the potential requirements of the client; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
feeding back the viewing track and the potential requirement of the client, the page path track of the multimedia publicity page and the popularization effect to the user;
further comprising the steps of:
in the process of reading the electronic business card by a client, reading information of the client is obtained; in the process of forwarding the electronic business card by a client, obtaining business card forwarding information of the electronic business card;
performing client analysis according to the reading information of the client to generate a reading track of the client; generating a business card path track of the electronic business card according to business card forwarding information of the electronic business card;
feeding back the reading track of the client and the business card path track of the electronic business card to the user;
further comprising the steps of:
generating a page track map according to the page path track of the multimedia publicity page, and feeding back the page track map to the user; generating a business card track map according to the business card path track of the electronic business card, and feeding back the business card track map to a user; the page track map and the business card track map have the same frame structure;
the page track map comprises a street view map and a path divergence network arranged on the street view map, wherein the path divergence network takes users as main nodes and each client viewing the multimedia publicity page as a secondary node, and two nodes sharing the multimedia publicity page are connected through a straight line; each node is provided with an external link, and the checking information and page forwarding information of the node client can be checked through the external link;
when a user clicks the icon corresponding to each secondary node, a small sub-interface is displayed on the page track map interface through the external link of the secondary node, and the sub-interface displays the viewing information and page forwarding information of the client.
2. The method for promoting a multimedia publicity page with an electronic business card as claimed in claim 1, wherein the making of the multimedia publicity page with an electronic business card specifically comprises:
the user selects a required publicity page template from a plurality of publicity page templates in the database, and the publicity page template required by the user is displayed on the interactive interface;
according to the template format, filling propaganda information in the propaganda area of the template, wherein the propaganda information comprises character information, picture information and audio-video information;
and according to the template format, selecting a required electronic business card template in the business card area of the template, and filling business card information in the required electronic business card template.
3. The method as claimed in claim 2, wherein the publicity page template comprises a general publicity page template and a custom publicity page template;
the electronic business card template comprises a universal publicity page template and a self-defined electronic business card template.
4. The method for promoting a multimedia publicity page with an electronic business card according to claim 3, characterized in that the created multimedia publicity page is shared with customers, specifically:
and sharing the publicity page link or the publicity page two-dimensional code of the multimedia publicity page to the client through social software.
5. The method as claimed in claim 4, wherein the viewing information includes viewing content, viewing time and viewing times of the multimedia publicity page; the page forwarding information includes a forwarding time, a forwarding geographical location, customer information of the forwarding customer, and customer information of the forwarded customer for each forwarding of the multimedia promotion page.
6. The method as claimed in claim 5, further comprising the steps of:
the client enters the electronic business card through the multimedia publicity page, and shares the electronic business card to other clients by forwarding the business card link or the business card two-dimensional code of the electronic business card.
7. The method for promoting a multimedia publicity page with an electronic business card as claimed in claim 1, wherein the reading information includes reading content, reading time and reading times of reading the electronic business card; the business card forwarding information comprises forwarding time, forwarding geographical position, customer information of a forwarding customer and customer information of a forwarded customer, wherein the forwarding time is used for forwarding the electronic business card every time.
8. A multimedia publicity page promotion system with an electronic business card, which is suitable for the multimedia publicity page promotion method with an electronic business card in any one of claims 1 to 7, and comprises:
the system comprises a making and releasing unit, a client and a service center, wherein the making and releasing unit is used for making a multimedia publicity page with an electronic business card and sharing the made multimedia publicity page to the client;
the checking and forwarding unit is used for acquiring the checking information of the client in the process that the client checks the multimedia publicity page; in the process of forwarding the multimedia publicity page by the client, page forwarding information of the multimedia publicity page is acquired;
the information analysis unit is used for carrying out customer analysis according to the viewing information of the customer to obtain the viewing track of the customer and the potential requirements of the customer; carrying out promotion analysis according to the page forwarding information of the multimedia publicity page to obtain the page path track and the promotion effect of the multimedia publicity page;
and the information feedback unit is used for feeding back the viewing track and the potential requirements of the client, the page path track and the promotion effect of the multimedia publicity page to the user.
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| CN202010291234.1A CN111510372B (en) | 2020-04-14 | 2020-04-14 | Multimedia publicity page promotion method and system with electronic business card |
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| US7451922B2 (en) * | 2005-12-30 | 2008-11-18 | At&T Intellectual Property, I, L.P. | Methods, systems and computer program products for electronic identification card creation and transfer during real time communications |
| TW201145185A (en) * | 2010-06-11 | 2011-12-16 | Primax Electronics Ltd | Business card recognizing system |
| CN102508817A (en) * | 2011-11-08 | 2012-06-20 | 复旦大学 | Multifunctional electronic name card with multimedia information |
| CN104539641A (en) * | 2014-10-29 | 2015-04-22 | 张光宇 | Method for prompting personal or enterprise information through mobile phone |
| CN106157155B (en) * | 2016-07-27 | 2022-07-19 | 北京大学 | Social media information propagation visualization analysis method and system based on map metaphor |
| CN107274221A (en) * | 2017-06-12 | 2017-10-20 | 王亚杰 | A kind of page network promotion method and system |
| CN109543780A (en) * | 2018-10-24 | 2019-03-29 | 深圳市万屏时代科技有限公司 | A kind of electronic business card device and electronic business card marketing method |
| CN109639567A (en) * | 2018-12-14 | 2019-04-16 | 广州悦尔电子科技有限公司 | A kind of electronic business card system |
| CN110597939A (en) * | 2019-08-29 | 2019-12-20 | 广州悦尔电子科技有限公司 | Method, system, electronic device and computer readable storage medium for marketing promotion by using electronic business card map |
| CN110851649A (en) * | 2019-11-18 | 2020-02-28 | 王新宇 | Social contact system and method of vocal electronic business cards based on image and text |
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