JP2002118680A - Portable communication terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a portable communication terminal by which a user can easily be connected to a connection destination irrespective of a connection form. SOLUTION: When an advertisement client 1 registers information on an advertisement in an information center 2, the information center 2 gives advertisement content identification information including connection information showing the connection destination and the connection form (URL of a Web site in a WWW server 3, free dial and the like) to the advertisement client 1. The advertisement client 1 requests an advertiser 5 to print a QR code 4 showing advertisement content identification information on an advertisement medium 6. When the user viewing the advertisement is to learn information on the advertisement, the QR code 4 is photographed by the portable telephone set 7 provided with a photographing function. Since the portable telephone set 7 accesses the information center 2 based on connection information in the QR code 4, the user can obtain information on the advertisement by easily accessing the information center 2 irrespective of the connection form.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a portable communication terminal having a function of connecting to a connection destination indicated by a two-dimensional code in a predetermined connection form.

[0002]

2. Description of the Related Art In recent years, manufacturers have posted advertisements of products or services on advertising pages such as posters, hanging advertisements in trains, magazines, etc., in order to appeal to users and increase their willingness to purchase. Like that.

[0003] In these advertising methods, since the amount of information is small, the URL (Uniform Resource) of the Web site is included in the advertisement.
ce Locator) or a toll-free phone number, and the user enters a URL into the
2. Description of the Related Art By accessing a Web site of a WW server or connecting to a free dial, detailed information on a product or service is made available.

[0004]

However, the operation of inputting a URL into a mobile phone or inputting a toll-free telephone number is extremely troublesome. In particular, URLs are composed of character strings such as alphabets and numbers, whereas the operation keys provided on the mobile phone are numeric keys and small, so that the operation of inputting a character string is an extremely troublesome operation. It is easy to make input mistakes.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a portable communication terminal that allows a user to easily connect to a connection destination regardless of the connection form.

[0006]

According to the first aspect of the present invention, when a two-dimensional code is photographed by the imaging means, the decoding means decodes the two-dimensional code photographed by the imaging means and converts it into data. Since this data indicates the connection destination and the connection mode to the connection destination, the connection unit connects to the connection destination in the connection mode indicated by the data. This allows the user to
Regardless of the connection form, it can be easily connected to the connection destination.

According to the second aspect of the invention, the classifying means classifies the data decoded by the decoding means into connection destination data and other data, so that the user can know the connection destination data and other data. Can be.

According to the third aspect of the present invention, when the identification flag is included in the data decoded by the decoding means, the detection means detects the fact. Are classified into data names and other data. Thereby, the user can know the data name.

According to the fourth aspect of the present invention, since the telephone number starts with 0 and the Web site address is data of an arbitrary length starting with a predetermined alphabetical character, the identification means determines that the telephone number is based on the data. The identification form can be reliably identified.

According to the fifth aspect of the present invention, when the connection means connects to the connection destination device based on the connection destination data, the automatic transmission means automatically sends predetermined data other than the connection destination data to the connection destination device. Therefore, the user can transmit the predetermined data without performing any special operation.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment in which the present invention is applied to an information providing service will be described below with reference to the drawings. FIG. 1 shows an outline of the present embodiment. In FIG. 1, an advertisement client 1 who wants to use an information providing service registers predetermined information in a WWW server 3 of an information center 2. This information is detailed information of the product or service to be advertised.

[0012] The information center 2 sends the WW
When predetermined information is registered in the W server 3, the advertisement requester 1 is provided with advertisement content identification information unique to the advertisement.
The advertisement content identification information includes, in addition to the information for identifying the advertisement, data for displaying the content of the advertisement and connection information for connecting to the information center 2.

[0013] The advertisement requester 1 sends a Q as a two-dimensional code indicated by the advertisement content identification information given from the information center 2.
It requests an advertiser 5 such as an advertising agency or a publisher to print an R code (described later by a code developed by the present applicant) 3 on an advertising medium 6 such as a poster, a hanging advertisement, or a town magazine.

The portable telephone 7 as a portable communication terminal used by a user who receives the information providing service has a QR code 4 reading function, and the user who sees the advertisement is printed on the advertisement. Alternatively, when the user wants to obtain information on the service, the mobile phone 7 reads the QR code 4 printed on the advertisement, and stores the information indicated by the QR code 4 in the mobile phone 7. Since information about goods or services is stored in the QR code 4, the user stores the information about goods or services stored in the mobile phone 7 into the mobile phone 7 itself or a PDA (Personal Digital Assistant) connected to the mobile phone 7. Personal Digital Assis
tants) 8 or car navigation 9 to display information on goods or services at any time.

Here, the QR code 4 contains the information center 2
Is included, so a user who wants to know detailed information on a product or service accesses the information center 2 based on the connection information. When the user accesses the mobile phone 7 with the mobile phone 7, the information center 2 transmits detailed information on the product or service registered by the advertisement requester 1 to the mobile phone 7.
Thus, the user can obtain detailed information on the product or service at any time.

On the other hand, the information center 2 inputs the advertisement content identification information stored in the mobile phone 7 when the user accesses the mobile phone 7 as described above, and based on the advertisement content identification information. The individual information of the advertisement is stored in the information database 10. And information center 2
Creates an access report based on the individual information of the advertisement stored in the information database 10 and submits it to the advertisement client 1 at the timing of contract with the advertisement client 1.
Therefore, the advertisement client 1 can grasp the effect of the advertisement based on the access report submitted from the information center 2.

FIG. 2 schematically shows the communication system of the present invention. In FIG. 2, when the Internet is used as the communication network 11, the user's mobile phone 7 and the communication device 12 of the advertisement client 1 can access a Web site in the WWW server 3 of the information center 2 through the Internet. ing. When a telephone network is used as the communication network 11, the user's mobile phone 7 and the communication device 12 of the advertisement requester 1 can connect to the toll-free number of the information center 2 through the telephone network.

FIG. 3 shows the portable telephone 7. In FIG. 3, a key operation unit 14 including a plurality of operation keys, a microphone 15, a LC
The display unit 16 includes a display unit 16 made of D, a speaker 17, and an imaging unit 18 (only a lens is shown in FIG. 3) as a reading unit. A telescopic rod antenna 19 is provided on the upper surface of the housing 13. The key operation unit 14 includes a call start key, a call end key, a redial key, numeric keys of “0” to “9”, an * key, a # key, a scroll key, a shutter key of the imaging unit 18, an access for the Internet. Keys are provided.

FIG. 4 is a functional block diagram showing an electrical configuration of the portable telephone 7. As shown in FIG. In FIG. 4, the mobile phone 7
Operate in a power supply state from the battery 20. The battery 20 can be charged from the charging terminal 21 through the charging unit 22 in a state where the mobile phone 7 is mounted on the charging device.

The mobile phone 7 has a CPU (decoding means,
Connection means, classification means, detection means, identification means, and automatic transmission means).
U23 is provided with a ROM in response to an operation on the key operation unit 14.
It operates based on the program stored in the display unit 24, displays predetermined characters on the display unit 16 as necessary, stores work data in the nonvolatile RAM 25, and sets the sounding body 26 at a predetermined timing. Drive with The audio signal from the microphone 15 is converted into audio data in the audio control unit 27. The sound data converted by the sound control unit 27 is modulated by the wireless control unit 28 and transmitted from the rod antenna 19 as a radio signal.

On the other hand, the radio signal received by the rod antenna 19 is demodulated in the radio control unit 28, and then converted into an audio signal in the audio control unit 27, and
And output from the speaker 17 as sound.
These audio control unit 27 and wireless control unit 28
3 operates in response to a command from

The CPU 23 determines that the mobile phone 7 is a PD.
While connected to A8 or car navigation 8,
Data from the PDA 8 or the car navigation system 8 input from the external signal terminal 29 through the external interface unit 30 is transmitted as radio waves from the rod antenna 19, and the data received by the rod antenna 19 is transmitted to the PDA 8 or the car navigation system 8 through the external interface unit 30. Output.

The CPU 23 processes images taken by the image pickup section 18 provided in the mobile phone 7 according to the mode. That is, the photographing mode or the QR code reading mode is set in the mobile phone 7, and the mode can be selectively set by operating the mode switching key of the key operation unit 14.

More specifically, the image pickup section 18 provided in the mobile phone 7 can take a digital photograph in the same manner as a normal digital camera, and encodes information in a Q format.
When the R code 4 is photographed, the QR code 4 can be decoded and converted to character information. in this case,
When the user wants to take a picture similar to that of an ordinary digital camera using the mobile phone 7, the user operates the shutter key in the key operation unit 14 in a state in which the photograph mode is selected and set, and the shutter key is operated. When a photograph is taken, a photograph is taken by the imaging unit 18, the photographed image is displayed on the display unit 16, and the photograph image data is
It is stored in the AM 25.

On the other hand, the QR code 4
When it is desired to read the image, the shutter key of the key operation unit 14 is operated in a state where the QR code reading mode is selected and set. In this case, when the QR code 4 is photographed by the imaging unit 18, the photographed image data of the QR code 4 is given to the CPU 23,
When the QR code 4 is given, the QR code 4 is decoded, and the decoded information is displayed on the display unit 16 and stored in the RAM 25.

Next, the QR code 4 will be briefly described. The QR code 4 includes a positioning symbol as shown in FIG. 1, and the data indicated by the QR code 4 is decoded based on the position of the positioning symbol.

FIG. 5 shows positioning symbols. In FIG. 5, the positioning symbol 31 is a pattern crossing the center thereof ((a), (b),
The light-dark component ratio of (c) is a representative pattern) is dark, bright,
Dark, light, and dark = 1: 1: 3: 1: 1 are set. Therefore, the CPU 23 sets the light (1) in the QR image
And the ratio of the continuous length of darkness (0) to the continuous length of the dark (0) can be determined. From this length ratio, a pattern corresponding to the positioning symbol 31 of the QR code 4 can be detected, and the code processing is executed. By doing so, it can be determined whether the QR code 4 exists in the image based on whether three positioning symbols exist at appropriate positions.

That is, it is determined whether the positions of the positioning symbols 31 are divided into three groups in terms of position. If the positions are divided, the three (3) positions of the positioning symbols 31 are determined from the (white) / 0 (black) pattern. Find the center position, and the position is 3
It is determined whether the arrangement state exists at one vertex. If the positioning symbol 31 is present at an appropriate position, the position of each cell constituting the two-dimensional information code is determined based on the positioning symbol 31, and then the type (black / white) of each cell is determined. I do. Then, decoding is performed based on the type of each cell to obtain information represented by the two-dimensional information code, and it is determined whether the decrypted information is normal. Is to be determined.

FIG. 6 shows information recorded in the QR code 4. In FIG. 6, the QR code 4 stores advertisement content identification information (corresponding to connection information) 32 for identifying the advertisement content.
Is composed of advertisement content information 32a, advertisement identification information 32b, and connection information 32c. In this case, the advertisement content information 32a is character information indicating the content of the advertisement (product or service name, advertisement client, etc.) and the display unit 16 of the mobile phone 7
Is the information displayed on the screen. Also, the advertisement identification information 32b
Is information for identifying an advertisement, and an advertisement identification code 32
b1, a medium identification code 32b2, and an identification flag 33. The advertisement identification code 32b1 is a code for identifying the type of advertisement (information indicating the content of the advertisement and the advertisement area), and the medium identification code 32b2 is a code unique to the medium for identifying the advertisement medium 6. And the identification flag 33 is
This is data added to the end of the advertisement identification information to classify the advertisement identification information 32b and the connection information 32c. still,
The identification flag 33 may be arbitrarily provided according to the configuration of the data, and may be located between the advertisement identification information 32b and the connection information 32c, or may be located at another position to indicate the position of each information. You may.

On the other hand, the connection information 32c is
The URL or toll-free number of the Web site in the WWW server 3 is stored, and by transmitting the URL indicated by the connection information 32c, the WW of the information center 2 is transmitted.
By accessing a Web site in the W server 3 or connecting to a toll-free number indicated by the connection information 32c, it is possible to listen to automatic voice or detailed information on goods or services by a person in charge.

Incidentally, the communication system of the present embodiment utilizes a well-known client-server system. This client server system will be briefly described. In the ROM 24 of the mobile phone 7, for example, a WWW browser is stored as software for connecting to the Internet. By activating the WWW browser, the mobile phone 7 accesses a Web site provided on a WWW server connected to the Internet to download data of necessary content, or to download data of necessary content from the WWW server. It is possible to access a database and write data. Therefore, in the present embodiment, the mobile telephone 7 can access the Web site by accessing the WWW server 3 of the information center 2 from the base station of the wireless telephone network of the mobile telephone via the Internet. I have.

Next, the operation of the above configuration will be described. As shown in FIG. 1, the advertisement client 1 wants to use this information providing service, and the WWW server 3 of the information center 2
Register information about the advertisement in. At this time, since the information center 2 gives the advertisement identification information to the advertisement client 1, the advertisement client 1 sends the QR code 4 indicating the provided advertisement identification information to a poster, a hanging advertisement, a town magazine, or the like. An advertiser 5 such as an advertising agency or a publisher is requested to print on an advertising medium 6 such as an advertisement posting page.

When the user who sees the advertisement on the advertisement medium 6 wants to know information on a product or service, the user turns on the power of the mobile phone 7. Thereby, the mobile phone 7
Operate based on the program stored in the ROM 24. FIG. 7 shows the operation of the mobile phone 7. In FIG. 7, the CPU 23 of the mobile phone 7
When the power is turned on, first, an OFF timer is started (S101). The OFF timer is used to save the power of the battery 20 of the mobile phone 7. When the time is up (S102: YES), an end process is executed (S10).
8). Also, when the end operation is performed before the time is up (S103: Yes), the end process is executed (S108).

Now, the user operates the imaging unit 18 of the mobile phone 7.
In order to read the QR code 4, the shutter key of the key operation unit 14 is operated with the lens of the imaging unit 18 of the mobile phone 7 facing the QR code 4. Here, when a reading operation is performed, the CPU 23 of the mobile phone 7 executes a code reading process (S107).

FIG. 8 shows a code reading process of the CPU 23. In FIG. 8, the CPU 23 first inputs image data (S201), and creates binary image data (S202). Subsequently, it is searched whether or not the binary image data has a feature pattern of the positioning symbol (S20).
3) If there is no feature pattern (S204: No), the display unit 16 displays that it is not an advertisement code.

On the other hand, if there is a characteristic pattern in the binary image data (S204: Yes), the outer peripheral position of the code determined by the positioning symbol is checked to determine the code area (S205). Next, the position of the data cell located in the code area is obtained from the positioning symbol, and the brightness of each data cell is determined (S206). Subsequently, each data cell is converted into a data bit string (S207), and the data bit string is checked for errors and, if there is an error, corrected (S208), and the data bit string is converted into a character code (S209).

Here, the CPU 23 determines whether a predetermined identification flag 33 is included in the character code (S21).
0), if it is not included (S210: No), the fact that it is not an advertisement code is displayed on the display unit 16 (S213).
On the other hand, if the character code includes the identification flag 33 (S210: Yes), the decrypted data is classified (S2).
11). That is, since the identification flag 33 is located at a specific position in the character code as shown in FIG. 6, the advertisement content information 32 is determined based on the positional relationship with the identification flag 33.
a, advertisement identification code 32b in advertisement identification information 32b
1 and the medium identification code 32b2 and the connection information 32c. Then, of the information classified as such, the advertisement content information is displayed on the display unit 16 (S21).
2). The advertisement content information indicates the content of the advertisement, such as a map code or business information for a store, and a photograph, a price, an order destination, and the like for a product. This allows the user to know the content of the advertisement (product or service name, advertisement client, etc.).

FIG. 9 shows an example of information classified and stored in the RAM 25 of the mobile phone 7 as described above. In FIG. 9, an advertisement content, connection information, an advertisement identification code, and a medium identification code are stored in the RAM 25. In this case, the connection information is the WWW of the information center 2.
Either the website address of the server 3 or the toll-free number of the information center 2. If the connection information is a predetermined number of digits starting with 0, it is determined to be a telephone number. If the data is long, it is determined to be a website address. When connected to a website, detailed information on goods or services can be viewed by downloading the contents. Alternatively, the person in charge can hear detailed information on the product or service. Such advertisement content identification information is registered in the mobile phone 7 in order, and the user reads out any advertisement content identification information by operating the read key of the key operation unit 14 and reads the advertisement content identification information. Since the advertising content information included in the information can be displayed on the display unit 16, the advertising content information can be viewed at any time.

In this case, when the user wants to know the contents of the product or service in more detail than the advertisement content information, the key operation unit 14 displays the advertisement content information by the read operation.
Operate the connection key of. Then, the CPU of the mobile phone 7
23, when the connection operation is performed as shown in FIG. 7 (S104: Yes), the connection method to the information center 2 is displayed on the display unit 16 (S110), and then displayed on the display unit 16. A connection is made to the information center 2 based on the connection method (S111).

In this case, the information center 2 is used as a connection method.
Is displayed so as to connect to the URL of the Web site set in the WWW server 3. When the automatic connection mode is set, the connection is automatically made to the URL. That is, the WWW browser is automatically started and accesses the website of the WWW server 3 of the information center 2 via the mobile phone network and the Internet. In response to this access, information (content data) such as images, characters, and voices related to goods or services is downloaded from a Web site in the WWW server 3 of the information center 2, taken into the mobile phone 7, and displayed on the display unit 16. be able to.

When the non-automatic mode is set, a message for confirming access is displayed on the display unit 16. By operating a predetermined key of the key operation unit 14, the WWW of the information center 2 is operated. We in server 3
You can access site b.

In the WWW server 3 of the information center 2, when accessed from the mobile phone 7, the information for prompting the transmission of the advertisement identification code and the medium identification code is transmitted. When the information is received (S112), the stored advertisement identification code and medium identification code are transmitted to the WWW server 3 (S1).
13).

When the advertisement identification code and the medium identification code are transmitted from the portable telephone 7 to the WWW server 3 of the information center 2, they are stored and stored, and the detailed information corresponding to the advertisement identification code is transmitted. Therefore, when receiving the detailed information corresponding to the advertisement identification code (S114), the CPU 23 of the mobile phone 7 displays the received detailed information on the display unit 16 (S115). Therefore, the user can see detailed information on the advertisement or service.

When the connection method to the information center 2 is a telephone number (toll-free number), the CPU 23 of the portable telephone 7 connects the telephone number to the information center 2 through a portable telephone network and a public telephone network to thereby provide the information center. 2 and exchange information.

In the information center 2, when the WWW server 3 is accessed from the mobile phone 7 as described above, the access information is stored for each advertisement client 1. FIG. 10 shows an example of a result of counting access information in the information center 2. In FIG. 10, as the access information in the information center 2, an advertisement identification code, a medium identification code, and the number of accesses by content are set for each advertisement client 1. The type of product or service is classified according to the advertisement identification code, and the type of the advertisement medium 6 is set for each product or service.

As the number of accesses by contents, a plurality of contents are set for each advertisement medium 6, and a totaling period is set. The plurality of contents indicate which page (home page, product link page, advertisement client link page, etc.) of the Web site in the WWW server 3 of the information center 2 has been accessed. It shows the interest of the person. Note that "-" in FIG. 10 indicates that the corresponding page does not exist.

Since the access information is accumulated in the information center 2 as described above, the information center 2
At the end of the aggregation period, the advertisement requester 1 is notified based on the number of accesses for each product, for each advertisement medium 6 even for the same product, and for each content even for the same advertisement medium 6. And submit an access report summarizing the effect of the advertisement. Therefore, the advertisement client determines the effect of the advertisement based on the submitted access report, and when it is determined that the effect of the advertisement is small, the effect of the advertisement is enhanced by devising the manner of the advertisement.

Further, since the mobile phone 7 can store the advertisement identification information, the user can access the WWW server 3 of the information center 2 to see the detailed information of the product as desired. it can. By constructing the information providing service as described above, the information center 2 can cover the operation cost by collecting the access report fee of the advertising effect to the advertising client 1.

According to such an embodiment, a portable telephone having a function of printing the QR code 4 indicating the advertisement identification information including the connection information on the advertisement medium 6 and reading the QR code 4 by a user who has viewed the advertisement When the QR code 4 is read by the mobile phone 7, the advertisement identification information indicated by the QR code is
And the user can access the information center 2 as the connection destination in the connection mode indicated by the connection information included in the advertisement identification information stored in the mobile phone 7 in response to the operation by the user. Can access the information center 2 without being aware of the connection form and obtain information on advertisements.

The present invention is not limited to the above embodiment, but can be modified or expanded as follows. A digital camera may be connected to the mobile phone, and the two-dimensional code photographed by the digital camera may be taken into the mobile phone. The two-dimensional code may be applied to a code other than the QR code 4.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing an entire system according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing a communication system;

FIG. 3 is a front view of the mobile phone.

FIG. 4 is a block diagram showing an electrical configuration of the mobile phone.

FIG. 5 is a diagram showing a positioning symbol of a QR code.

FIG. 6 is a diagram showing advertisement content identification information indicated by a QR code.

FIG. 7 is a flowchart showing the operation of the mobile phone.

FIG. 8 is a flowchart showing a code reading process of the mobile phone.

FIG. 9 is a diagram showing information registered in a mobile phone.

FIG. 10 is a diagram showing access information compiled in an information center.

[Explanation of symbols]

4 is a QR code (two-dimensional code), 7 is a mobile phone (portable communication terminal), 18 is an imaging unit (imaging means), and 23 is C
PU (decoding means, connection means, classification means, detection means, identification means, automatic transmission means).

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04M 3/42 H04M 3/42 B 3/487 3/487 (72) Inventor Takeshi Kuwahara Showa, Kariya City, Aichi Prefecture 1-cho, Town 1 F-term in Denso Co., Ltd. (reference) 5K015 AB00 AF00 GA01 5K024 AA77 DD01 DD02 5K027 AA11 EE04 HH26 5K036 AA07 BB01 DD22 DD48 5K101 KK12 KK16 LL12 NN06 NN14 RR12

Claims (5)

[Claims] 1. An image capturing means for capturing a two-dimensional code obtained by coding at least connection information indicating a connection destination and a connection form; a decoding means for decrypting the two-dimensional code captured by the image capturing means and converting the code into data; Connection means for connecting to a connection destination in a connection form indicated by the data decoded by the decoding means. 2. The portable communication terminal according to claim 1, further comprising classification means for classifying the data decoded by said decoding means into connection destination data and other data. 3. A detecting means for detecting an identification flag in the data decoded by the decoding means, wherein the classification means detects an identification flag consisting of a specific character symbol in the data, 3. The portable communication terminal according to claim 2, wherein the data is classified into a data name and other data in response to the result. 4. The portable communication terminal according to claim 2, further comprising identification means for identifying connection destination data to a telephone number and a Web site address. 5. An automatic transmission unit for automatically transmitting predetermined data other than the connection destination data to the connection destination device when the connection unit connects to the connection destination device based on the connection destination data. The portable communication terminal according to any one of claims 1 to 4, wherein: