JP2002083207A - Information-providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information-providing system, capable of effectively showing an advertisement to the owner of a portable terminal device, such as cellular phones or the like in the distribution of various pieces of information via a network. SOLUTION: This system comprises a server 22, an advertisement server 27, and cellular phones T1 and T2 for receiving the information distributed by the server 22 and the advertisement server 27. The server 22 comprises a display information database D1 for storing the display information to be displayed on display devices provided by the cellular phones T1 and T1, and the advertisement server 27 comprises an advertisement information database D10 for storing the advertisement information to be displayed on the display devices of the cellular phones T1 and T2, in addition to the display information. The cellular phones T1 and T2 display the display information stored in the display information database D1, together with the advertisement information which is stored in the advertisement information database D10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system, and more particularly to an information providing system for providing various types of information with advertisements to a holder of a portable terminal device such as a portable telephone via a network such as the Internet. .

[0002]

2. Description of the Related Art In recent years, a communication environment via a network such as the Internet has become widespread, and a communication environment conventionally realized only by a university or a specific company has become widespread in ordinary households. Various kinds of information are provided actively. In recent years, PHS (Personal Handy
phone system) and mobile phones (hereinafter collectively referred to as "mobile phones") are provided with a function as a portable information terminal device, and various types of information distributed over a network can be received by the mobile phone. Was.

With the addition of a network connection function to a mobile phone, the penetration rate of the mobile phone has increased remarkably, and information distributed via a network has been increasingly distributed in a format exclusive for the mobile phone. I have. Since it is extremely important that a mobile phone is small and lightweight, it has a slower processing speed, a smaller memory capacity, and a greater restriction on software that can be installed as compared with a personal computer installed in a general home. Further, the display screen is as small as several inches.

[0004] Therefore, information in a format exclusive for a mobile phone is information in a format in which the number of characters of character information to be transmitted is equal to or less than a certain value, and the image information has an information amount of about one screen or less. As described above, the mobile phone can send and receive various information such as text information, image information, and music information as compared with the conventional mobile phone that has been used only for the purpose of conversation. At present, there are various restrictions.

[0005]

However, the information displayed on the display screen is limited due to the various restrictions described above in the portable telephone. Therefore, for example, when information transmitted via a network is received by a mobile phone and displayed on a display device, a certain amount of information is received and one screen is displayed due to a limitation of a display screen size. And
The display content is scrolled according to the operation of the mobile phone holder. In the case of information including character information and image information, for example, only the character information is first displayed on the display screen, and all the character information is displayed by scrolling according to the operation of the holder of the mobile phone. Information is displayed.

In recent years, a printer which can be connected to a portable telephone and prints various information received by the portable telephone on a small fixed size paper of, for example, about B8 size has been realized. If various information distributed on the network can be displayed on the display screen of the mobile phone, it is not necessary to print it on paper, but if it is printed on paper using a printer, for example, the display on the mobile phone There is an advantage that various types of information can be printed in more detail than on the screen. However, the size of standard paper is limited.

Further, when distributing various kinds of information via a network, a cost for a server device for maintaining and managing the various kinds of information is required. In order to bear this cost, a fee will be charged as an information fee from the user who has obtained the information to be distributed. However, if the user needs an information fee other than the mobile phone call fee, the number of accesses to the information may decrease. As a result, the maintenance cost of the server device cannot be obtained, and the maintenance of the server device is not performed, which is undesirable for the information distributor and the user.

As described above, there are various restrictions on the display device of a portable terminal device such as a cellular phone and a printer that prints on standard paper. The above problem can be solved if the advertiser can obtain the maintenance / management cost of the server device as an advertising fee by displaying the information on a fixed form or printing on a fixed form paper. , And all of the advertisers.

The present invention has been made in view of the above circumstances, and is intended to effectively show an advertisement to a holder of a portable terminal device such as a portable telephone when distributing various information via a network. It is an object of the present invention to provide an information providing system capable of providing information.

[0010]

In order to solve the above-mentioned problems, an information providing system according to a first aspect of the present invention comprises a server device, an advertisement server device, and information distributed by the server device and the advertisement server device. The server device includes a storage unit that stores display information to be displayed on a display device included in the mobile terminal device, and the advertisement server device includes the display information. The mobile terminal device further includes an advertisement storage unit configured to store advertisement information to be displayed on the display device in addition to the mobile terminal device.
The display information stored in the storage unit included in the server device is displayed on the display device together with the advertisement information stored in the advertisement storage unit included in the advertisement server device. According to the present invention, display information to be displayed on a display device provided in the mobile terminal device is stored in the server device, and an advertisement to be displayed on the display device together with the display information is stored in the advertisement server device. When the display information is displayed on the device, the advertisement information is displayed on the display device together with the display information, so that the advertisement can be effectively shown to the owner of the portable terminal device. Further, an information providing system according to a second aspect of the present invention is the information providing system according to the first aspect, wherein the display information and the advertisement information are provided with attribute information in advance according to the type of information. The server device selects the advertisement information stored in advertisement storage means provided in the advertisement server device based on attribute information attached to display information requested by the mobile terminal device, and selects the mobile terminal It is characterized in that it is transmitted to a device. According to the present invention, the advertisement information corresponding to the attribute information added in advance to the display information requested from the mobile terminal device is transmitted from the server device to the mobile terminal device and displayed on the display device of the mobile terminal device. The advertising effect can be enhanced even when displaying an advertisement having no relevance to the display information displayed on the display device. Further, an information providing system according to a third aspect of the present invention is the information providing system according to the first aspect or the second aspect, wherein the server device obtains holder information regarding a holder of the portable terminal device, According to the present invention, the advertisement information stored in the advertisement storage means included in the advertisement server device is selected according to the holder information and transmitted to the portable terminal device. According to the present invention, the advertisement information corresponding to the holder information is displayed on the display device of the portable terminal device. Therefore, for example, an appropriate advertisement is displayed according to the situation where the holder of the portable terminal device is currently located (for example, time zone or location), and thus the advertisement effect can be enhanced. Further, in the information providing system according to a fourth aspect of the present invention, in the information providing system according to any one of the first to third aspects, the portable terminal device may be configured such that the advertisement information is provided on the display means. While the time is displayed, the display content of the display means is not changed. According to the present invention, when the advertisement information is displayed on the display device of the mobile terminal device, the advertisement information is displayed for a predetermined time without changing the display content of the display screen, thereby displaying the advertisement information for a predetermined time. Therefore, the owner of the portable terminal device always sees the advertisement information during this time, so that the advertisement effect can be enhanced. Also,
An information providing system according to a fifth aspect of the present invention is the information providing system according to any one of the first to fourth aspects, wherein the advertisement information is displayed on a display device of the portable terminal device. It is further characterized by further comprising a charging server device for making the charge of the information fee and the communication fee for transmitting the display information from the server device to the holder of the portable terminal device cheap or free.
According to the present invention, charging is performed when display information is displayed on the display device of the portable terminal device but advertising information is not displayed, and charging is reduced or free when advertising information is displayed. Since a billing server is provided, for example, when the owner of the portable terminal device does not want billing, the advertisement information is displayed, and when the required information is to be obtained quickly, the advertisement information is displayed even if billing is performed. The portable terminal device can be used as required by the owner of the portable terminal device, for example, by displaying the display information without performing the process. Further, the sixth aspect of the present invention.
The information providing system from the viewpoint of
In the information providing system according to any one of the aspects of the aspect, the storage unit provided in the server device is connected to the portable terminal device, and stores printing information created for a printer for a predetermined size of fixed size paper, The advertisement server device includes a print advertisement information storage unit that stores print advertisement information to be printed by the printer in addition to the print information, and the mobile terminal device prints the print information on the print information. And printing on the printer together with the commercial advertisement information. According to the present invention, not only the case where display information is displayed on the display device of the portable terminal device together with the advertisement information, but also the case where the print information is printed on fixed size paper of a predetermined size using a printer. Since the advertisement information is printed together with the print information, the advertisement effect can be enhanced.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an information providing system according to an embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing an overall configuration of an information providing system according to an embodiment of the present invention. In FIG.
T1 and T2 are PHSs and mobile phones as mobile terminal devices (these are collectively referred to as "mobile phones" in the present specification), and transmit and receive voice information via the base stations 10 and 12 and the network N1. I do. Further, the mobile phones T1 and T2 can transmit and receive not only voice information but also various information such as text information, image information, music information, and the like.

The line network N1 is connected to a network N2 such as the Internet via a network connection device 14. The network connection device 14 connects the network N1 of the mobile phones T1 and T2 to the network N2, and stores data of various information distributed via the network N2 and various information transmitted and received via the network N1. It performs format conversion, communication protocol conversion, and communication path control and management.

Reference numeral 20 denotes a site connected to the network N2. In this specification, "site"
Is used to indicate a computer system connected to the network N2 and a distribution source of various information provided by the computer system. A server device is provided in the site 20, and the server device is a server 2
2, a billing server 24, a display information database D1, a print information database D2, and a layout information database D3. The display information database D1, the print information database D2, and the layout information database D3 form storage means.

The server 22 retrieves necessary information from the display information database D1, the print information database D2, and the layout information database D3 in response to the information transmission request made via the network N2, and sends the information to the information transmission request source. Send. When an update instruction of information stored in the display information database D1, the print information database D2, and the layout information database D3 is issued via the network N2 or from a console (not shown) of the server device 22. Update the content as instructed. Further, various kinds of information are exchanged with an advertisement server 27 described later to obtain necessary advertisement information.

[0015] Further, it acquires the owner information on the owners of the mobile phones T1 and T2. When there is an access to the display information stored in the display database D1, the accounting server 24 determines whether or not to charge the owner of the mobile phone of the access source for the information provision fee or to charge the information. Controls whether to make it cheaper. Specifically, when the advertising information described later is displayed together with the display information on the display device provided in the mobile phones T1 and T2, the accounting server 24 makes the accounting cheap or free, and the advertising information is displayed. If only the information for display is displayed, the charge is made.

The display information database D1 stores display information to be displayed on a display device provided in the mobile phones T1 and T2. Here, the display information is mainly a display capability of the mobile phones T1 and T2 (for example, a display capability capable of displaying about 150 pixels vertically and 150 pixels horizontally in color).
Image information created in accordance with the communication standard or character information created in accordance with the communication standard of the line network N1 (for example, 30
(Less than 00 characters), mainly for mobile phone T
1, information created to be displayed on the display device provided in T2.

In the present embodiment, the information for display is composed of character information and image information for the sake of simplicity of explanation. However, the display information may include moving image information. The display information is provided with attribute information according to the type of information. Here, the attribute information according to the type of information is, for example, information indicating whether the display information is related to clothing, eating and living, a hobby, or a sport.

The printing information database D2 stores printing information for printing using a printer connected to the cellular phones T1 and T2 and printing on standard paper of, for example, B8 size. The print information is more detailed than the display information described above. Due to the capability of the display device provided in the mobile phones T1 and T2, the display becomes unclear when displayed on the display device, or the display information is too fine. Some information cannot be displayed. Attribute information similar to the attribute information added to the display information described above is also added to the print information.

The layout information database D3 contains advertisement information to be printed when printing on standard paper using a printer connected to the mobile phones T1 and T2 (details will be described later).
(Print) information and layout (array) information.
When printing a plurality of pieces of print information on a fixed form sheet, the layout information of each print information in the remaining portion after arranging the advertisement information on the fixed form sheet is stored.

Reference numeral 25 denotes a site in which the advertisement server device is arranged. The advertisement server device is provided in the site 25. The advertisement server device includes an advertisement server 27 and an advertisement information database D10. Be composed. The advertisement server 27 transmits and receives various information to and from the server 22 described above, and transmits to the server device 22 the advertisement information obtained by searching the advertisement information database D10. The advertisement information database D10 stores a plurality of advertisement information.

The advertisement information is provided with attribute information in the same manner as the display information and the print information described above. This attribute information is provided for the purpose of enhancing the advertising effect by printing an advertisement related to the print information to be printed, instead of printing an advertisement completely unrelated to the print information to be printed on the fixed form paper. The attribute information also has the purpose of increasing the advertisement effect by printing an advertisement related to the holder information on the holders of the mobile phones T1 and T2 together with the printing information. Here, the holder information is information indicating what kind of information the holders of the mobile phones T1 and T2 are accessing, the current position of the holder, the access time of the holder, and the like. It should be noted that a part of the cost required for the operation of the site 25 and the site 20 is borne by the advertiser. Therefore, the mobile phone T
In some cases, the holder of T1 and T2 does not need an information fee when obtaining the display information and the print information.

The overall configuration of the information providing system according to one embodiment of the present invention has been described above. Next, the internal configuration of the mobile phones T1 and T2 will be briefly described. FIG.
FIG. 3 is a block diagram schematically showing an internal configuration of mobile phones T1 and T2. In FIG. 2, the antenna 30 is
2, and the communication unit 32 is connected to the antenna 3
The information received by performing demodulation and detection on the signal received at 0 is output to the control unit 34. The control unit 3
Modulation is performed on the transmission information output from the transmission information 4, and transmission is performed via the antenna 30.

The control unit 34 forms a part of a printing unit and controls the entire operation of the mobile phones T1 and T2. The control unit 34 includes a storage unit 40, a display unit 42, an operation unit 44,
The interface unit 46 is connected. Storage unit 40
Is realized by, for example, a RAM (Random Access Memory), and temporarily stores received information output from the communication unit 32 to the control unit 34, or when the owner of the mobile phones T1 and T2 operates the operation unit 44. The operation signal output from the operation unit 44 is temporarily stored.

The display device 42 is realized by, for example, a liquid crystal display device, and displays the contents of the reception information output from the communication unit 32 to the control unit 34 to the owners of the mobile phones T1 and T2, and displays the contents of the mobile phones T1 and T2. (For example, the remaining capacity of the battery and the reception intensity of the radio wave) and the current time are displayed. The operation unit 44 includes operation buttons such as numeric keys provided on the surface of the housing of the mobile phones T1 and T2, and outputs an operation signal corresponding to the operation of the holder of the mobile phones T1 and T2 to the control unit 34.

The interface section 46 is connected to the portable telephones T1,
It is provided to connect T2 to another information device (for example, a personal computer or a printer) via a connection cable. FIG. 2 illustrates a case where a printer 50 is connected to the interface unit 46 via a connection cable 48. The printer 50 is, for example, a printer that performs printing on standard size paper of about B8 size. The speaker 52 converts voice information transmitted via the network N1 in FIG. 1 and voice information and music information distributed from the network N2 and transmitted via the network connection device 14 and the network N1 as voice. Notify the holders of the mobile phones T1 and T2. Microphone 5
4 converts the voice of the holder into voice information.

Next, the control unit 34 includes a display control unit 36 for controlling display of advertisement information. This display control unit 36
Performs a control that does not change the display content for a certain period of time (for example, about several seconds to about ten and several seconds) when displaying the advertisement information on the display device 42. As a result, it is possible to secure a certain time for the holders of the mobile phones T1 and T2 to see the advertisement information. The advertisement information can attach the advertisement information to an arbitrary part of the display information. However, when the advertisement information is arranged at the head position of the display information, the advertisement information is displayed on the display device 42 provided in the mobile phone T. The advertisement information is also displayed at the same time that the display of the display information is disclosed.

However, the advertisement information is added to the last part of the display information, and the display information is
If there is an information amount of two or more screens, the advertisement information cannot be viewed unless the display information is scrolled. The display control unit 36 determines whether or not the advertisement information has been displayed on the display device 42, and outputs the determination result to the server 2
2 to the billing server 24 via When the holder operates using the mobile phones T1 and T2,
An operation of operating the button for moving the cursor to move the cursor displayed on the display device 42 and selecting the item where the cursor is located when a specific button is pressed is frequently used. The specific button is referred to as a "determination button."

Next, an operation for obtaining various information distributed via the network N2 using the information providing system according to one embodiment of the present invention having the above configuration will be described. In the following description, the case where the server 22 distributes gourmet information of a certain town will be described as an example. It is assumed that a printer 50 is connected to the mobile phone T1 via a connection cable 48.

FIG. 3 is a diagram for explaining an operation example when various types of information distributed via the network N2 are printed on a fixed form using the information providing system according to the embodiment of the present invention. First, when the holder of the mobile phone T1 operates the operation unit 44 to access the server 22, the server 22 reads the display information created for the top page from the display information database D1 and reads the display information to the mobile phone T1. Send display information.

At this time, for example, FIG.
The top page shown in (a) is displayed on the display device 42 of the mobile phone T1. On the top page of FIG. 3A, with the cursor C displayed, the mobile phone T
When the first user presses the enter button, the server 22 reads the corresponding display information from the display information database D1, obtains the advertisement information from the advertisement server 27, and transmits the advertisement information and the display information to the mobile phone T1. . At this time, for example, the display shown in FIG. This display is displayed on the display control unit 3 in the mobile phone T1.
6, for a certain period of time (for example, about several seconds to several tens of seconds), during which the display contents are not changed.

In the example shown in FIG. 3B, the advertisement information A1, the guidance information G1, and the menu information M1 are provided at the top.
Is displayed, and where the menu information M1 is displayed,
The control unit 34 displays the cursor C. The guidance information G1 and the menu information M1 are display information stored in the display information database. FIG. 3 (b)
When the display information including the guidance information G1 and the menu information M1 shown in (1) is transmitted to the mobile phone T1, the advertisement information A1 is obtained from the advertisement server 27, and the advertisement information A1 is added to the head of the display information. FIG. 3B shows a state in which the advertisement information according to the attribute information added to the display information is displayed.

That is, when the holder of the mobile phone T1 presses the decision button in the state shown in FIG. 3A, the server 22 reads out the corresponding display information from the display information database D1. Transmits the attribute information attached to the read display information to the advertisement server 27. Here, since the display information is related to gourmet information, the attribute information added to the display information is also related to gourmet information.

When the attribute information is transmitted from the server 22 to the advertisement server 27, the advertisement server 27 searches the advertisement information database D10 based on the transmitted attribute information to obtain the advertisement information related to the display information. The information is transmitted to the server 22, and the server 22 adds the advertisement information to the display information and transmits the display information to the mobile phone T1. When there are a plurality of search results obtained based on the attribute information transmitted from the server 22, for example, the advertisement information of the advertiser who pays a high advertisement fee is searched with a higher probability than other advertisement information. It is preferable to search by weighting the search condition so that the search condition is satisfied.

When the advertisement information is displayed on the display device 42, the display control unit 36 sends the judgment result to the server device 22.
Is transmitted to the accounting server device 24 via the. The billing server device 24 determines whether or not to bill based on the transmitted judgment result of the display control unit 36. In the example shown in FIG. 3B, no billing is performed because the advertisement information is displayed on the display device 42.

In FIG. 3B, the guidance information G1 is information for simply instructing the owner of the portable telephone T1 to perform the next operation, and the menu information M1 is the information of the page to which the user can proceed. This is information indicating a list. FIG.
In the example shown in (b), the items of the menu information M1 include “Japanese food”, “Western food”, “Chinese food”, “Other”, and “T”.
"To OP menu" is displayed.

Here, when the owner of the mobile phone T1 operates the operation unit 44 to move the cursor C to the item "Japanese food" in the menu information M1, and then presses the enter button, the item corresponding to the item "Japanese food" is displayed. A transmission request signal for requesting transmission of display information is transmitted to the server 22. Now, an operation for selecting appropriate advertisement information based on attribute information and holder information attached to display information will be described. Upon receiving the transmission request signal, the server 22 obtains the time at which the transmission request signal was issued and the position information of the holder of the mobile phone T1 (position information of the mobile phone T1). Note that the position information of the holder of the mobile phone T1 is obtained from the distance of the mobile phone T1 to three base stations by using, for example, trigonometry.

This processing is performed by the communication system of the mobile phone T1 (in FIG. 1, the base stations 10, 12 and the network N1).
(Including illustrations) (not shown)
And is obtained by transmitting the processing result of the management device to the server 22 via the network connection device 14. The server 22 reads the display information corresponding to the item "Japanese food" from the display information database D1,
The time and position information and the attribute information attached to the read display information are transmitted to the advertisement server 27.

The advertisement server 27 obtains the most appropriate advertisement information by searching the advertisement information database D10 based on the attribute information transmitted from the server 22 and the time and position information at which the transmission request signal is transmitted from the mobile phone T1. . In the example shown in the present embodiment, the advertisement server 27 determines that it is appropriate to provide the advertisement information about “food and drink” based on the attribute information, and determines, from the time when the transmission request signal is issued, for example, at night. It is determined that it is appropriate to provide advertising information about the liquor store, and that the liquor store located closest to the current position of the holder of the mobile phone T1 is appropriate.

The advertisement server 27 reads out the advertisement information obtained by the search from the advertisement information database D10 and transmits it to the server 22. When there are a plurality of search results obtained based on the various information transmitted from the server 22, for example, the advertisement information of the advertiser who pays a high advertisement fee is searched with a higher probability than other advertisement information. It is preferable to search by weighting the search condition so that the search condition is satisfied.

When the server 22 receives the advertisement information transmitted from the advertisement server 27, the server 22 adds the advertisement information to the display information and transmits the display information to the mobile phone T1. At this time, for example, the display shown in FIG. This display is displayed on the display control unit 3 in the mobile phone T1.
6, the display content is not changed during a certain period of time (for example, about several seconds to several tens of seconds). In the example shown in FIG. 3C, the advertisement information A2 is displayed at the top, and further, the tonkatsu store is displayed as display information. , And the menu information M2 are displayed. Note that both the introduction information P1 and the menu information are character information. In this manner, the display information to which the appropriate advertisement information is added based on the attribute information and the holder information of the display information is displayed. When the advertisement information is displayed on the display device 42, the display control unit 36 transmits the determination result to the charging server device 24 via the server device 22. The billing server device 24 determines whether or not to bill based on the transmitted judgment result of the display control unit 36. In the example shown in FIG. 3B, no billing is performed because the advertisement information is displayed on the display device 42.

In the menu information M2, "next page", "print", and "to TOP menu" are displayed as items. Here, after the holder of the mobile phone T1 operates the operation unit 44 to move the cursor C to the position where the item “print” is displayed, and then presses the determination button, the server 22
Reads the corresponding display information from the display information database D1 and transmits the read display information to the mobile phone T1. At this time, the display shown in FIG. In the example shown in FIG. 3D, guidance information G2 indicating that the owner of the mobile phone T1 is to select an item to be printed from the print menu information M3 is displayed. Here, as the menu information M3, the items “introduction of shop”, “menu”, “map”, and “TO”
Go to P menu ".

Here, when the holder of the mobile phone T1 operates the operation unit 44 to move the cursor C to the position where the item "map" is displayed, and then presses the enter button, the control unit 34 transmits A transmission request signal for requesting transmission of printing information corresponding to the item “map” is transmitted to the server 22 via the unit 32. When the server 22 receives the transmission request signal, the server 22 determines the time at which the transmission request signal was issued and the time when the cellular phone T
The position information of one holder (position information of the mobile phone T1) is obtained.

Incidentally, the position information of the holder of the portable telephone T1 can be obtained from the distance of the portable telephone T1 to three base stations by using, for example, trigonometry. This processing is performed by the communication system of the mobile phone T1 (in FIG. 1, the base station 10,
12 and a network N1) (not shown), and is obtained by transmitting the processing result of the management device to the server 22 via the network connection device 14. The server 22 reads the print information corresponding to the item “map” from the print information database D2, and also stores the time and position information and the attribute information attached to the read print information in the advertisement server 27.
Send to

The advertisement server 27 searches the advertisement information database D10 for the most appropriate advertisement information based on the attribute information transmitted from the server 22, the time at which the transmission request signal was transmitted from the mobile phone T1, and the position information. obtain. In the example shown in the present embodiment, the advertisement server 27 determines that it is appropriate to provide the advertisement information on “food and drink” based on the attribute information, and, from the time when the transmission request signal is issued,
For example, in the case of night, it is appropriate to provide the advertising information on the liquor, and it is determined that the liquor located closest to the current position of the holder of the mobile phone T1 is appropriate.

The advertisement server 27 reads out the advertisement information obtained by the search from the advertisement information database D10 and transmits it to the server 22. When there are a plurality of search results obtained based on the various information transmitted from the server 22, for example, the advertisement information of the advertiser who pays a high advertisement fee is searched with a higher probability than other advertisement information. It is preferable to search by weighting the search condition so that the search condition is satisfied.

When the server 22 receives the advertisement information transmitted from the advertisement server 27, the server 22 reads the layout information defining the layout of the advertisement information and the print information from the layout information database D3, and outputs the layout information to the print information database D2. Is transmitted to the mobile phone T1 together with the print information read from the server and the advertisement information transmitted from the advertisement server 27. When the mobile phone T1 receives the information transmitted from the server 22, the control unit 3
Reference numeral 4 designates an arrangement position of the advertisement information on the standard paper based on the layout information included in the transmitted information, and then determines an arrangement position of the print information in a portion other than the arrangement of the advertisement information, and performs the advertisement. The information and the printing information are arranged. The information is output to the printer 50 via the interface unit 46.

Here, when the information amount of the received printing information, advertisement information, and layout information is large, the control unit 34 temporarily stores the information in the storage unit 40, and requests the printer 50 to output the printing information. Storage unit 40
, And outputs the printing information to the printer 50.
The printer 50 prints printing information output from the mobile phone T1 via the connection cable 48.

By the above operation, the printing information selected by the holder of the mobile phone T1 is printed on the standard paper. FIG.
FIG. 4 is a diagram illustrating an example of a state in which printing information is printed on a standard sheet. As shown in FIG. 4, the advertisement information is printed on an area R1 having a size of about 1/6 to 1/5 of the fixed form paper S on the right side of the fixed form paper S arranged horizontally, and the area other than the area R1 is printed. A map as printing information is printed in the area R2. As described above, in the present embodiment, when printing information is printed together with the advertising information, the printing information and the advertising information are arranged and printed so as not to protrude from the fixed form S. In the above description, a case where one piece of printing information is printed has been described as an example. However, a plurality of pieces of printing information may be arranged in the region R2. In this case, they are arranged based on the layout information of the printing information stored in the layout information database D3.

In the above description, the advertisement information displayed on the display device 42 of the portable telephone T1 is added to the head of the display information. Information was also displayed. However, as shown in FIG. 5, only the display information may be displayed on the display device 42, and the advertisement information may not be displayed. FIG.
FIG. 7 is a diagram illustrating an example of a case where only display information is displayed on a display device 42 and advertisement information is not displayed.

In FIG. 5, the area denoted by reference symbol D indicates a display area for one screen of the display device 42. In the example shown in FIG. 5, only the introduction information P is displayed on the display device 42. . In this state, the screen is scrolled to display device 4.
When an instruction to proceed to the next page is issued in a state where the menu information M2 is displayed on 2, the advertisement information A1 is not displayed on the display device 42.

In such a case, the display control unit 36
It judges that the advertisement information A1 is not displayed on the display device 42, and transmits the judgment result to the charging server device 24 via the server device 22. The charging server device 24 determines to perform charging based on the judgment result of the display control unit 36 transmitted.

On the other hand, when the owner of the mobile phone T1 performs an operation of further scrolling the screen from the state in which the menu information M2 is displayed on the display device 42 to display the advertisement information A1 on the display device 42. , Display control unit 36
Determines that the advertisement information A1 has been displayed on the display device 42, and transmits the determination result to the charging server device 24 via the server device 22. The charging server device 24 determines not to perform charging based on the transmitted determination result of the display control unit 36. As described above, in the present embodiment, the presence / absence of billing is determined based on whether or not the advertisement is actually displayed on the display device 42, so that the advertisement information is transmitted, but the display information 42 is actually transmitted to the display device 42. Since it is not necessary to pay the advertisement fee until the image is not displayed, the advertisement effect can be improved.

Although the information providing system according to one embodiment of the present invention has been described above, the present invention is not limited to the above embodiment, and can be freely changed within the scope of the present invention. For example, the arrangement of the advertisement information and the printing information in the standard paper S is not limited to the arrangement shown in FIG. 4 and can be arranged freely. Further, in the above embodiment, the display information and the print information are attached with the attribute information, and the advertisement information stored in the advertisement information database D10 is searched based on the time and the owner information. It is not necessary to perform a search using all of them, and a search may be performed using any one or more of them. Further, in order to eliminate the processing required for the search, the advertisement information may be associated with the display information and the print information in advance.

[0054]

As described above, according to the present invention, display information to be displayed on the display device of the portable terminal device is stored in the server device, and an advertisement to be displayed on the display device together with the display information is displayed. Stored in the advertisement server device,
When the display information is displayed on the display device of the mobile terminal device, the advertisement information is displayed on the display device together with the display information, so that the advertisement can be effectively shown to the owner of the mobile terminal device. effective. Further, according to the present invention, the advertisement information corresponding to the attribute information added in advance to the display information requested from the mobile terminal device is transmitted from the server device to the mobile terminal device and displayed on the display device of the mobile terminal device. Therefore, there is an effect that the advertisement effect can be enhanced even when displaying an advertisement having no relevance to the display information displayed on the display device. Further, according to the present invention, the advertisement information corresponding to the holder information is displayed on the display device of the portable terminal device. Therefore, for example, an appropriate advertisement is displayed according to the situation where the holder of the portable terminal device is currently located (for example, time zone or location), so that there is an effect that the advertising effect can be enhanced. Further, in the information providing system according to a fourth aspect of the present invention, in the information providing system according to any one of the first to third aspects, the portable terminal device may be configured such that the advertisement information is provided on the display means. While the time is displayed, the display content of the display means is not changed. According to the present invention,
When the advertisement information is displayed on the display device of the portable terminal device, the display of the advertisement information for a predetermined time is ensured by displaying the advertisement information for a predetermined time without changing the display content of the display screen. During this time, the owner of the mobile terminal device always sees the advertisement information, so that the advertisement effect can be enhanced. Further, according to the present invention, charging is performed when display information is displayed on the display device of the mobile terminal device but advertising information is not displayed, and charging is not performed when advertising information is displayed. Because it has a server,
For example, when the owner of the portable terminal device does not want to charge, the advertisement information is displayed. When the user wants to obtain necessary information immediately, the advertisement information is not displayed even if the charge is made. There is an effect that it is possible to use the portable terminal device as required by the owner of the portable terminal device in a manner such as displaying. According to the present invention, not only the case where display information is displayed on the display device of the portable terminal device but also the case where the display information is displayed together with the advertisement information, and the case where the print information is printed on fixed size paper of a predetermined size using a printer Also, since the advertisement information is printed together with the print information, there is an effect that the advertisement effect can be enhanced.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of an information providing system according to an embodiment of the present invention.

FIG. 2 is a block diagram schematically showing an internal configuration of mobile phones T1 and T2.

FIG. 3 is a diagram for explaining an operation example when printing various types of information distributed via a network N2 on a fixed form sheet using the information providing system according to the embodiment of the present invention.

FIG. 4 is a diagram illustrating an example of a state where printing information is printed on a fixed form sheet.

FIG. 5 shows only display information on the display device 42;
It is a figure showing an example when advertising information is not displayed.

[Explanation of symbols]

 22 server (server device) 24 billing server (billing server device) 27 advertising server (advertising server device) 34 control unit 36 display control unit 42 display device 50 printer D1 display information database (storage means) D2 printing information database (storage) Means) D10 Advertising information database (advertising storage means) T1, T2 Mobile phone (mobile terminal device)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A 5K101 H04M 3/42 H04M 3/42 B 3/487 3/487 11 / 08 11/08 (72) Inventor Sayaka Omura 1-7 Yukitani Otsukacho, Ota-ku, Tokyo Alps Electric Co., Ltd. (72) Inventor Koji Onishi 1-7 Yukitani Otsukacho, Ota-ku, Tokyo Alps Electric F term (for reference) 5B049 BB49 CC36 FF02 FF04 GG06 GG07 5B075 KK07 ND20 NK10 PP03 PQ02 PQ03 5B085 AC04 BE07 5K015 AB01 5K024 AA77 CC10 CC11 DD06 FF03 FF04 GG01 5K101 KK21 NN21 NN

Claims (6)

[Claims] 1. A server device, an advertisement server device, and a portable terminal device for receiving information distributed by the server device and the advertisement server device. The server device includes a display provided in the portable terminal device. A storage unit that stores display information to be displayed on the device; the advertisement server device includes an advertisement storage unit that stores advertisement information to be displayed on the display device in addition to the display information; The terminal device displays the display information stored in the storage unit of the server device together with the advertisement information stored in the advertisement storage unit of the advertisement server device on the display device. Delivery system. 2. The display information and the advertisement information include:
Attribute information is added in advance in accordance with the type of information, and the server device is an advertisement storage unit included in the advertisement server device based on attribute information attached to display information requested from the mobile terminal device. 2. The information providing system according to claim 1, wherein the advertisement information stored in the mobile terminal device is selected and transmitted to the mobile terminal device. 3. The server device obtains holder information on a holder of the portable terminal device, and selects the advertisement information stored in an advertisement storage unit included in the advertisement server device according to the holder information. 3. The information providing system according to claim 1, wherein the information is transmitted to the portable terminal device. 4. The portable terminal device according to claim 1, wherein the display content of the display unit is not changed while the advertisement information is displayed on the display unit for a predetermined time. Information providing system described in Crab. 5. When the advertisement information is displayed on a display device of the portable terminal device, the information fee for transmitting the display information from the server device to the owner of the portable terminal device and a call fee are included. The information providing system according to any one of claims 1 to 4, further comprising a billing server device for making billing cheap or free. 6. The storage device of the server device is connected to the portable terminal device and stores printing information created for a printer for a predetermined size of fixed-size paper, and the advertisement server device stores the printing information. Printing advertisement information storage means for storing printing advertisement information for causing the printer to print in addition to the printing information, wherein the mobile terminal device prints the printing information together with the printing advertisement information on the printer. 6. The information providing system according to claim 1, wherein the information is provided.