JP2002049840A - Contents distribution system and computer-readable recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the effect of an advertisement banner by substantially disabling a tool for removing advertisement banners to be used. SOLUTION: When receiving a service request 41 specifying non-advertisement contents to be obtained from a service request means 40, a contents composition server 1 transmits it to a composing means 20. The composing means 20 reads corresponding non-advertisement contents out of a contents DB 50 and advertisement contents out of an advertisement DB 60 and puts the non-advertisement contents and advertisement contents together into one file according to a composing rule 70 and a server providing means 10 sends the file to the service requesting means 40 to display it on its screen. The tool for removing advertisement banners removes them, file by file, so if the user side makes the file effective, the whole composite contents become an object to be removed. Consequently, this tool is substantially unusable and then the advertisement contents can be prevented from being removed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a content distribution system capable of synthesizing electronic contents and electronic advertisement contents and distributing them to a WWW client.

[0002]

2. Description of the Related Art An advertising banner exists as a means for companies and stores to advertise on the WWW. This is a method of providing various advertisement contents by placing them in various places on a WWW page using a text, image, or animation type advertisement medium. Companies and stores that want to promote advertising,
The advertisement medium is provided to a WWW page on which an advertisement is desired to be posted and posted to a user, and when the user selects the posted advertisement medium, the user jumps to the WWW page of a company or store as an advertiser to jump to the page. Is posted to the user.

As systems for distributing such advertisements, Japanese Patent Application Laid-Open No. 2000-57157 (hereinafter referred to as Document 1) and Japanese Patent Application Laid-Open No. 2000-148675 (hereinafter, referred to as Document 1).
Reference 2). Reference 1 describes a method of selecting an advertisement banner based on user attributes and contents of a page on which an advertisement banner is displayed. Reference 2 describes a method of selecting an advertisement banner that maximizes the click-through rate of all display candidate advertisement banners. , Each has proposed.

[0004]

The advertisement banner is WWW.
Although placed at the top and left side of the page, such as at the top of the page and visible to the WWW page visitor, what the WWW page visitor wants to refer to is not the advertisement banner but the content described on the page, and the WWW page As you gain more reference experience, your ad banner goes unnoticed.

[0005] In order to prevent the advertisement banner from becoming unconscious in this way, in Patent Literature 1, an advertisement banner that the user may be interested in is selected based on the preference of an unconscious user registered in advance. I have. According to Reference 2, the click rate of each advertisement on the advertisement server is maximized.
Ads are selected using probabilities.

However, after all, an advertisement is an advertisement, and a tool (mainly hiding an advertisement banner using a gif image) that prevents an advertisement banner that has appeared in recent years from being displayed on a page is used to display the advertisement banner. If it is not displayed on the screen, no matter how effective the selection is, it will not be noticeable to the user and all useless.
In other words, with the advent of such tools, the effectiveness of advertising banners will gradually diminish. In fact, the percentage of users who select an advertising banner and refer to the details of the advertising content is decreasing year by year. To prevent this, there are also advertisements consisting only of text data, such as text advertisements and one-line advertisements, but they are buried in the content and are inconspicuous, so that the effect as an advertisement banner is insufficient.

[0007]

SUMMARY OF THE INVENTION It is an object of the present invention to increase the effectiveness of an advertisement banner by allowing a WWW page viewer to recognize an advertisement banner on a WWW page and preventing the removal of the advertisement banner by a tool for removing the advertisement banner. It is to be. It is another object of the present invention to increase the recognition rate of an advertisement banner on a WWW page.

[0008]

SUMMARY OF THE INVENTION The present invention is a system for distributing non-advertising content and advertising content from a content synthesizing server to a service requesting means via a network, wherein the content synthesizing server includes a non-advertising content and a non-advertising content. It is based on distributing a combined content obtained by combining the advertisement content with one file. Here, the advertising content means content intended for advertising, such as an advertising banner, and the non-advertising content means content other than advertising content.

[0009] The synthesized content may be an animation type content in which the non-advertisement content and the advertisement content are switched at regular time intervals when displayed by the service request means, or a non-advertisement content and an advertisement content in which the non-advertisement content and the advertisement content are displayed simultaneously. It may be an animation type content. Further, the content synthesizing server may be provided with a synthesizing rule that holds a rule regarding a method of synthesizing the non-advertising content and the advertising content, and the non-advertising content and the advertising content may be synthesized according to the synthesizing rule. Furthermore, a content DB holding non-advertisement content to be distributed and its attributes, an advertisement DB holding advertisement content to be distributed and its attributes,
A service providing means for receiving a service request from the service requesting means and providing a service corresponding to the service request; Means for selecting content from the content DB, selecting advertisement content related to the selected non-advertisement content from the advertisement DB, and synthesizing the selected non-advertisement content and the advertisement content based on a synthesis rule, and providing the combined content as a service providing means It may be sent to the service requesting means through the Internet.

[0010]

According to the present invention, non-advertising content and advertising content are synthesized into one file and the synthesized content is delivered to the service requesting means. Tools that remove ad banners generally remove individual files,
If the user has enabled the tool, the entire synthesized content will be subject to removal. For this reason,
The tool is substantially unavailable, and as a result, removal of advertising content is prevented.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a block diagram showing an embodiment of a content distribution system according to the present invention. This system comprises a content synthesizing server 1 and a service requesting means 40.

The content synthesizing server 1 is a server that provides synthesized content obtained by synthesizing the non-advertisement content provided by the content provider and the advertisement content provided by the advertiser into one file. Service providing means 10 for receiving the request 41 and returning the processing result 12 for the request, the non-advertisement content stored in the content DB 50 and the advertisement DB
Combination rule 7 with advertising content stored in 60
0, and a synthesis reference history 80
Charging means 30 for charging an advertiser or a content provider according to the above, a content DB 50 for storing non-advertisement content provided by the content provider, and an advertisement DB for storing advertisement content provided by the advertiser
60, and a combining rule 70 that holds a combining rule when the combining means 20 combines the non-advertising content and the advertising content.
And a record in which the combining means 20 combines the non-advertising content and the advertising content, and a record referring to the details of the non-advertising content or the advertising content via the combining content provided by the combining means 20 and provided to the service requesting means 40. And a synthetic reference history 80 that holds The service request means 40 is a normal WWW browser, and there is no special operation in the present system.
This is the same operation as the browser. Service providing means 10
Is a normal WWW server. In the following, non-advertising content is simply referred to as content.

The content synthesizing server 1 can be realized by a computer such as a workstation and a program for a content distribution system. The content distribution system program includes a CD-ROM, a semiconductor memory,
The content synthesizing server 1 is provided by being recorded and provided on a machine-readable recording medium M such as a magnetic disk, read by the computer when the computer is started, and controlling the operation of the computer.
Are realized.

FIG. 2 shows another WW required for the operation of the present system.
The connection relationship with the W server is shown. The content synthesizing server 1 and the service request means 40 shown in FIG. 1 and the content provider WWW server 2 which provides the content to the content synthesizing server 1 and holds the details of the content.
01, an advertiser WWW server 202 that provides the advertising content to the content synthesizing server 1 and holds the details of the advertising content, and a page that is provided with the synthesizing content from the content synthesizing server 1 and is a part of the content of its own homepage. And a user WWW server 203 which holds and discloses the
04, the content synthesizing server 1, the WWW servers 201 to 203, and the service requesting unit 40 are mutually connected. In the following description, “foo” refers to the content synthesizing server 1, and “foo” or “wooo”
Is the content provider WWW server 201, and "p
ar ”,“ kar ”or“ mar ”means advertiser WWW
The server 202, and “u1”, “u2” or “u”
"3" is the user WWW server 203.

The data stored in the present system will be described.

FIG. 3 shows an example of the content of the content DB 50. The content DB 50 includes a content ID indicating a content group, an article ID for identifying one content in the content group, an identification ID for uniquely identifying an article in the content DB, a headline as the content of the content, URL that is a URL of a page in which details of the content are described, a category to which the content belongs, an advertising space indicating the ratio of the advertising content to the content, and an assigned advertisement that is an advertising ID of the advertising content assigned to the content It is composed of an ID and a link charge, which is a charge unit for charging the content provider when the content displayed on the service request unit 40 is clicked. The content ID also serves as the ID of the content provider. For example, the row indicated by 301 has a content ID “C001”, an article ID “N001”, and an identification ID “C001N001”.
The headline of the content is "NEC is a new notebook PC lineup", the link URL to the detailed article is "http: // boo / N001",
The category of the article is “Computer HW”, and “1” advertisement content synthesis is permitted for this content. The advertisement content specified by “A001” is designated as the advertisement content to be synthesized, and the service request is issued. When the content displayed on the means 40 is clicked, a fee of "5 yen" is charged for the content ID "C001".
Is applied to the content provider specified by.

FIG. 4 shows an example of the contents of the advertisement DB 60.
The advertisement DB 60 has an advertisement ID for specifying the advertisement content.
A file name of the advertisement content, a link URL which is a URL of a page holding details of the advertisement content displayed when the advertisement content displayed on the service request means 40 is clicked, and View charging, which is a charging unit for charging the advertiser when displayed on the means 40, and a service requesting means 40
Link charge, which is a unit of charge for charging the advertiser when clicking on the advertisement content displayed in, a category of the advertisement content, and an advertiser ID for specifying the advertiser
It is composed of For example, the line indicated by 401 indicates the advertisement I
D “A000”, the file name of the advertisement content is “A000.gif”, the link destination of the advertisement content is “http: // par / product /”, and the advertisement is displayed on the service request unit 40. In this case, a charge of “5 yen” is made, and when the advertisement content displayed on the service request means 40 is clicked, “5 yen” is charged.
A charge of “yen” is made to the advertiser, and the category of the advertisement is “computer SW”, indicating that the advertiser is specified by “U001”. In the present embodiment, the file of the advertisement content is stored in a location different from the advertisement DB 60, but may be stored in the advertisement DB 60.

FIG. 5 shows an example of the contents of the composition rule 70. The combination rule 70 holds a combination rule of the content and the advertisement content, and includes an advertisement ID, a content ID (* indicates an arbitrary content ID), and a display time of the content when the content and the advertisement content are combined. , The display time of the advertisement content, and the combination prohibition ID which is the ID of the content which should not be combined or the advertisement content. For example, in the row indicated by 501, regarding the advertisement ID “A001”, the display time of the advertisement content is 5 seconds, the display time of the content combined therewith is 5 seconds, and the content that cannot be combined is “C010”. Is shown. Here, five items are given for explanation, but the items of the combination rule 70 are not limited to these. For example, content ID
In addition to the above, it is also conceivable to add an ID ID item for identifying one content. In addition, instead of inserting and synthesizing the advertising content between the contents as the synthesizing method, it is conceivable to synthesize the advertising content with the content itself. Therefore, there may be a selection item of this synthesizing method.

FIG. 6 shows an example of the contents of the combined reference history 80. The combined reference history 80 includes a combined history of the content and the advertising content, and a reference history in which the details of the content or the advertising content are referenced. Advertising ID
, A content ID, a request source URL that is a URL of a page that has requested synthesis or reference, a history type indicating whether the history is a synthesis history or a reference history, charging information for synthesis or reference, and a history entry date and time. Is done. The history type is either “View” indicating the synthesis history or “Link” indicating the reference history, and “L” indicating the reference history.
The “ink” is distinguished as “Link1” when an advertisement is referred to, and “Link2” when a content is referred to. For example, the line indicated by 601 is “May 2, 2000
In the history recorded at 12:34 on the 5th, the advertisement ID “A
002 ”and the content I
D The content specified by “C008” is synthesized, and the URL requesting the synthesis is “http: // u8 / inde
x. “html” indicates that there is no charge for this. The line indicated by 602 is “2000
In the history recorded at 12:36 on May 25, 2006, in the composite content in which the advertisement content specified by the advertisement ID “A002” and the content specified by the content ID “C003” are combined, Is referred to, and the URL requesting the reference is “http: ///
u2 / index. html "indicates that the charge to the advertiser is 20 yen.

Next, the operation of the present system will be described in detail.

First, the flow of requesting, generating, and displaying a composite content will be described.

When displaying the WWW page, the service requesting means 40 displays the content existing in the content synthesizing server "foo" in the WWW page.
If the TML code exists, a service request 41 is created and issued to the content synthesizing server 1. This is WW
This is a basic function of the W client.

FIG. 7 shows an example of the service request 41. The service request 41 is the WWW from which the content request was made.
The URL of the page (701), the request type (702), and a different parameter (703) for each request type. The line indicated by reference numeral 701 indicates that the service request unit 40 has “ht
tp: // u3 / index. This indicates that the content request is being made to the content synthesizing server while “html” is being displayed. Reference numeral 702 indicates that the content is requested, and reference numeral 703 denotes an identification ID of the requested content. In this case, “C001N00” is used.
1 "," C001N002 ", and" C001N003 ".

When receiving the service request 41, the service providing means 10 sends the request source URL (70) from the service request 41 when the request type (702) is a content request.
1) and the content identification ID (703) are extracted to generate a content synthesizing request 11, which is passed to the synthesizing means 20.

FIG. 8 shows an example of the content synthesizing request 11. The content synthesizing request 11 includes a request source URL (80
1) and a content identification ID (802).
In the example shown in FIG. 8, the line 801 indicates that the request source URL is “h”.
ttp: // u3 / index. 802 ”, and 802 indicates that the content identification ID is“ C001N0 ”.
01 "," C001N002 ", and" C001N003 "
Is shown.

The operation of the synthesizing means 20 having received the content synthesizing request 11 will be described in detail. Synthesis means 20
Generates the synthesized content by synthesizing the content, the advertisement file, and the link URL obtained in the process described below. Although there are various methods for synthesizing the synthesized content, here, the synthesized content in which the content and the advertisement content are switched like an animation is targeted. Since the creation of the animation type content itself can be created by using an existing technology such as Flash of Macromedia, etc., the details thereof will not be described here. Of course, the content may be a non-animated type content in which the non-advertisement content and the advertisement content are simultaneously displayed at the time of display.

The operation flow of the synthesizing means 20 will be described with reference to the flowchart shown in FIG. In the description related to FIG. 9, the content of the content DB 50 is the content shown in FIG. 3, the content of the advertisement DB 60 is the content shown in FIG.
Are the contents shown in FIG.

The synthesizing means 20 outputs the content synthesizing request 11
The content identified by the identification ID of the content DB5
It is acquired from 0 (S901). When the content synthesis request 11 shown in FIG. 8 is received, 301 to 303 in FIG.
"NEC renews its notebook PC lineup", "P3-567 newly released in the ThinkPod series", and "IEEE1394-compliant C"
DR / RW Release (NEC) ".

Next, the assigned advertisement ID of the content DB 50
(S902). If the ID is described (S902Y), the assigned advertisement ID is set as the combination target advertisement ID (S903). When the content synthesis request 11 shown in FIG. 8 is received, the identification ID “C001N001” in FIG.
From “3”, the assigned advertisement ID becomes “A001”, which is set as the combination target advertisement ID.

If there is no value in the assigned advertisement ID (S
902N), the category is acquired from the content DB 50 using the identification ID (S904). The identification ID included in the content synthesizing request 11 is “C002N001”
If so, "Computer SW" is acquired as a category.

Advertisement D using acquired category as search key
B60 is searched (S905). If the matching category exists in the advertisement DB 60 (S906Y), the advertisement ID of the advertising content whose category matches is set as the combination target advertisement ID (S907). As a category "computer S
If “W” has been acquired, the row indicated by 401 in FIG. 4 corresponds to the advertisement ID “A000”, which is the combination target advertisement ID.

When there is no matching category in the advertisement DB 60 (N in S906), the content ID is transmitted from the content DB 50 using the identification ID of the content synthesis request 11.
D is acquired (S908), and it is confirmed whether or not the acquired content ID exists in the combined reference history 80 (S90).
9). If a content ID exists in the synthesis reference history 80 (S909Y), an advertisement ID is obtained from history information including the content ID (S910), and the obtained advertisement ID is set as a synthesis target advertisement ID (S907). For example, when the identification ID of the content synthesis request 11 is “C003N001”, the content ID “C003” is obtained from FIG.
When the content ID is “C00” in the synthesis reference history 80 of FIG.
Since the history information 602 of “3” exists, the advertisement ID “A002” of that row is set as the combination target advertisement ID.

In S 909, the advertisement ID to be combined is determined only based on whether or not the acquired content ID exists in the combination reference history 80. However, when there are a plurality of candidates for the advertisement ID to be combined, the combination is randomly selected. A method is conceivable.

As another method, the synthetic reference history 80
Of the combinations of the content ID and the advertisement ID,
A method of calculating “the number of links” / “the number of views” of the history type and selecting the advertisement ID in the combination having the largest value a may be considered. This value a corresponds to a ratio of clicks made when the synthesized content is displayed on the service requesting unit 40 in the generated synthesized content, and serves as an index indicating which effective advertising content is the content. . In addition, the value b obtained by calculating the number of links / the number of views of the history type for each candidate advertisement ID is an index for selecting what is the more focused advertisement content regardless of the content. Therefore, when the numerical value a calculated by the first method does not reach the predetermined threshold value, the synthesis target candidate is selected using the numerical value b calculated by the second method. Can be considered. However, in this method, a new advertisement D
Since there is a possibility that the advertisement added to B may not be combined with any content, it is necessary to use a method of randomly selecting a certain ratio of combination target advertisements.

When the content ID does not exist in the synthesis reference history 80 (S909N), the advertisement content is randomly selected from the advertisement DB 60, the advertisement ID is obtained (S911), and the obtained advertisement ID is combined with the synthesis target advertisement ID. (S907).

Next, the synthesizing unit 20 does not include the identification ID of the content synthesizing request 11 in the combination prohibition ID in the line where the advertisement ID of the synthesizing rule 70 includes the acquired synthesizing target advertisement ID. Whether or not the content DB 5
0, the content ID is acquired, and in the line where the acquired content ID matches the content ID item of the combination rule 70, it is confirmed whether or not the combination prohibition ID item does not include the combination target advertisement ID. (S91
2). If there are a plurality of advertisement IDs to be combined, it is checked in all combinations. If the combination prohibition ID includes the content ID or the combination target advertisement ID (S912Y), the process returns to S911 to acquire the combination target advertisement ID again. For example, if the combination target advertisement ID is “A
001 ”and the content ID is“ C010 ”
Since the combination is prohibited by 501 in FIG. 5, the process proceeds to the process (S911) of acquiring the composition target advertisement again.

If the combination prohibition ID does not include the content ID and the compositing target advertisement ID (N in S912), a compositing target advertisement ID that matches only the numerical value of the item of the advertising space in the content DB 50 specified by the content ID is used. It is confirmed whether or not it has been acquired (S913). If the advertisement content has been acquired (Y in S913), a file name of the advertisement content corresponding to the advertisement ID to be synthesized is acquired from the advertisement DB 60, and the file is acquired (S914). For example, if the advertisement ID is "A
In the case of "001", a file having a file name of "A001.gif" is acquired.

From the combination rule 70, a line where the combination target advertisement ID matches the content ID is searched, and the advertisement content display time and the content display time of the matched line are acquired (S915). For example, if the combination target advertisement ID is “A00
1 and the content ID is “C001”, FIG.
And the line indicated by 501 corresponds to the advertisement content display time “5 seconds” and the content display time “5 seconds”.

The acquired contents, advertisement contents,
The content is synthesized using the display time, the identification ID, and the advertisement ID (S916). In this case, if the content and the advertising content have different file formats, they are converted into the same file format and combined into one file. For example, if the advertising content is in the gif format and the content is in the text format, the content is converted to the gif format. Then, the synthesized content 21 is sent to the service providing unit 10 as one file (S917), and the synthesized synthesis history information 22 is recorded in the synthesis reference history (S918), and the process ends.

If it is determined in S913 that the combination-target advertisement ID that matches the numerical value of the advertisement space item has not been acquired (S913N), the process returns to S904 to acquire the remaining combination-target advertisement IDs. . In the processing after S904, the advertisement ID already acquired as the combination candidate advertisement ID is excluded from the target, and the same advertisement ID is obtained.
Is processed so as not to be registered in the combination candidate advertisement ID.

FIG. 10 shows an example of the combined contents 21 and 12. 1001, 1002, 1003, and 1004 are information of one frame of the displayed content, respectively.
The information actually displayed on the screen is 1005, 1006, 1
007 and 1008 are portions surrounded by solid lines.
1009 is the content identification I of the content synthesis request 11
D, when the composite content is displayed on the service requesting means 40 and the frame of 1005 is displayed,
When the displayed composite content is clicked, it is sent to the service providing unit 10. Reference numeral 1010 denotes the display time acquired in step S915, which means that 1005 frames are displayed for 5 seconds. Reference numeral 1011 denotes an advertisement ID of the content synthesizing request 11, and when the synthesized content is clicked while the synthesized content is displayed on the service requesting means 40 and the frame of 1008 is displayed, the service providing means 10 is displayed. Sent to FIG.
Are 1005, 1006, 1007,
The content is switched every 100 seconds from 1008. In the example of FIG. 10, one advertisement content is arranged after three contents, but this is not necessarily required, and an advertisement may be arranged at an arbitrary position.

The recording of the synthesis history in S918 will be described.

FIG. 11 shows an example of the synthesis history information 22.
The combination history information 22 includes the combined advertisement ID and content I
D, reference source UR that is the URL that requested the synthesized content
L, a history type for specifying the type of history, billing information to the advertiser for combination, and recording date and time. In the example shown in FIG. 11, the advertisement ID “A001” and the content ID “C
001 ", and the URL of the source of the request is" http: // u3 / index. "
x. html "indicates that the advertiser is charged" 10 yen "for the combination.

FIG. 12 shows an example of the contents of the synthesis reference history 80 to which the synthesis history information 22 shown in FIG. 11 has been added. 12
01 is added, and the content is the same as the content shown in FIG.

The service providing unit 10 which has received the composite content 21 sends the composite content 12 to the service requesting unit 40 which has requested the composite content. The service requesting unit 40 that has received the composite content 12 displays the composite content 12.

FIG. 13 shows an example of a screen on which the service request means 40 displays the composite content 12. Reference numeral 1301 denotes the composite content 12, which is shown in FIG.
The screen switches every 5 seconds, as shown in FIG.

Next, the operation when the synthesized content displayed on the service request means 40 is clicked will be described. When the synthesized content displayed on the service request unit 40 is clicked, the service request unit 40 issues a service request 41 to the service providing unit 10.

FIG. 14 shows an example of the service request 41. The service request 41 at the time of selecting the synthesized content includes the URL (1401) of the WWW page in which the synthesized content is displayed and the request type (1) indicating that the synthesized content is selected and the detailed content is requested.
402) and parameters (1403, 14) for each request type.
04). In the example shown in FIG.
p /// u3 / index. html ”indicates that the user has selected the composite content displayed in“ html ”to request detailed content related to“ A001 ”. 140
The “C001N001” of No. 4 is one of the identification IDs of the content combined with “A001”, and is used to acquire the content ID as described later. If “C001N001” is clicked when it is displayed, “C001N00” is added to the item of ID in FIG.
"1" is described in the RID item.

When receiving the service request 41, the service providing means 10 reads the ID item of the service request 41 when the request type is the detailed content request, and sets the ID item of the service request 41 as the requested detailed content ID. Next, request details content ID
Is included in the item of the advertisement ID of the advertisement DB 60 or whether or not the item is included in the item of the content ID of the content DB 50, and the link URL of one of the DBs including the request detailed content ID,
And the contents of the Link charge, which is the charge information at the time of reference, are acquired. In the case of the service request 41 shown in FIG.
01 is read, and if the content of the advertisement DB 60 is the content shown in FIG. 4, the line 402 includes the advertisement ID “A001” and “http: // kar /” as the link URL.
computer / "and charging information" 10 yen ". Further, the content ID is obtained from the content ID, which is the item of the RID included in the service request 41. In the example of FIG. 14, the identification ID is “C001N00
1 ”, the content ID“ C001 ”is acquired using the content DB 50. Next, a notification is made to display the acquired link URL page on the service request unit 40. This notification is a function of a general WWW server called Forwarding, and a detailed description thereof will be omitted. The reference history information 13 is created from the advertisement ID of the service request 41, the request source URL, the acquired content ID, and the billing information, and recorded in the combined reference history 80.

FIG. 15 shows an example of the contents of the reference history information 13. In the example shown in FIG. 15, a link reference of the content specified by the advertisement ID “A001” and the content ID “C001” is executed, and the URL of the request source is “http”. /// u
3 / index. html "indicates that the advertiser is charged" 10 yen "for link reference.
Note that “Link1” of the history type indicates that a link reference to an advertisement has been executed. If a link reference to the content has been executed, “Link2” is displayed.

FIG. 16 shows the reference history information 13 shown in FIG.
9 shows an example of the contents of the combined reference history 80 to which "" has been added. 1
The line 601 is the added content, and the added content is the same as the content shown in FIG.

The billing means 30 refers to the contents of the combined reference history 80 at regular intervals, sums up billing information for each advertisement ID, and performs billing. The contents of the combined reference history 80 are shown in FIG.
In the case of the content shown in FIG. 7, the advertisement ID “A001” is “20 yen”, and the advertisement ID “A002” is “20 yen”.
Execute the billing of "yen". The billing means 30 refers to the contents of the combined reference history 80 at regular intervals, and
For each time, the accounting information of the line whose history type is “Link2” is totaled, and the content provider specified by the content ID is charged. There are various methods of charging, for example, the charging means 30 may be combined with an online system of a bank and debited from a bank account of a previously applied advertiser or content provider.

Next, a business using the system of the present invention will be described.

FIG. 17 shows an example of the relationship between servers and users constituting a business using the present invention. The content synthesizing server 1 of the content and advertisement distribution system of the present invention is installed in the content synthesizing server and the operator 1701. The content provider 1702 gives the content synthesizing server and the operator 1701 an outline 1 of the content.
711 are provided. The advertiser 1703 provides an outline 1712 of the advertising content to the content synthesizing server and the operator 1701. Homepage owner 1704
Receives the content 1713 to be incorporated into the homepage from the content synthesizing server and the operator 1701. The homepage referrer 1705 refers to the homepage of the homepage owner 1704, and refers to the composite content 1714. Homepage viewer 1705
Are the details 1715 and 17 of the composite content 1714
16 to the content provider 1702 and the advertiser 1703
Is referred to by the WWW server. At this time, the content synthesizing server and the operator 1701 are notified of the detailed content reference record 1717 regarding the synthesized content. The content synthesizing server and the operator 1701 calculate the billing information by summing up the detailed content reference records 1717 relating to the synthesized content, and bill the advertiser 1703 as an advertising fee. The content synthesizing server and the operator 1701 add up the reference record 1717 of the synthesized content details even when the number of times the homepage referrer 1705 visits the content provider 1702 via the homepage of the homepage owner 1704 increases. , Billing information can be calculated and billed.

In the above embodiment, the synthesizing means 20
The advertisement content stored in the advertisement DB 60 is synthesized with the content stored in the content DB 50 in advance, and the synthesized content is displayed on the WWW page.
The content does not need to be the content stored in the content synthesizing server 1 in advance as in 50, and may be the WWW page itself. In this case, the content DB 50
Are described on the WWW page, and when the user makes a display request for the WWW page, the service requesting unit 40 provides the content synthesizing server 1 with the same content as the content DB 50 described on the WWW page. The content is automatically transmitted with the request 41, and the synthesized content 12 is obtained from the content synthesizing server 1 and displayed on the screen. Service providing means 10 and combining means 20
The service request 41 or the content synthesis request 11
Other operations are the same just by acquiring from. Only the step of acquiring content from the content identification ID in S901 in FIG. 9 is omitted. Further, the contents of the composition rule 70 may be described on the WWW page.

[0057]

As described above, according to the present invention, a composite content in which non-advertisement content and advertisement content are combined into one file is delivered to the service request means, and a tool for removing an advertisement banner is provided. With the use of, non-advertisement content to be referred to is also removed at the same time, so that the tool cannot be used, and as a result, removal of advertisement content is prevented. In particular, if animated content is used as the composite content, when the non-advertisement content ends and when the advertisement content appears becomes unpredictable to the user, the user must pay attention to the advertisement at least once. Therefore, the recognition rate of the advertisement banner on the WWW page can be further increased.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of the present invention.

FIG. 2 is a diagram illustrating a connection relationship between a content synthesizing server, a service request unit, and another server according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of the content of a content DB according to the embodiment of the present invention.

FIG. 4 is a diagram showing an example of the contents of an advertisement DB according to the embodiment of the present invention.

FIG. 5 is a diagram showing an example of the content of a composition rule according to the embodiment of the present invention.

FIG. 6 is a diagram showing an example of the content of a synthesis reference history according to the embodiment of the present invention.

FIG. 7 is a diagram illustrating an example of a service request unit when a content is requested.

FIG. 8 is a diagram illustrating an example of a combining request.

FIG. 9 is a flowchart showing the operation of the synthesizing means.

FIG. 10 is a diagram illustrating an example of a composite content.

FIG. 11 is a diagram illustrating an example of synthesis history information.

FIG. 12 is a diagram illustrating an example of the content of an updated combined reference history.

FIG. 13 is an example of a screen on which composite content is displayed on a service request unit.

FIG. 14 is a diagram showing an example of a service request when referring to content.

FIG. 15 is a diagram illustrating an example of reference history information.

FIG. 16 is a diagram showing an example of the contents of an updated combined reference history.

FIG. 17 is a diagram showing an example of a relationship between servers and users constituting a business using the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Content synthesizing server 10 ... Service providing means 20 ... Synthesizing means 30 ... Billing means 40 ... Service requesting means 50 ... Content DB 60 ... Advertising DB 70 ... Synthetic rules 80 ... Synthetic reference history

Claims (15)

[Claims] 1. A system for distributing non-advertising content and advertising content from a content synthesizing server to service request means via a network, wherein the content synthesizing server combines the non-advertising content and the advertising content into one file. A content distribution system for distributing synthesized content. 2. The content distribution system according to claim 1, wherein the composite content is an animation-type content in which non-advertisement content and advertisement content are switched at regular intervals when displayed by the service request unit. 3. The content distribution system according to claim 1, wherein the composite content is a non-animation type content in which the non-advertisement content and the advertisement content are displayed at the same time when displayed by the service request unit. 4. The content synthesizing server, wherein a synthesizing rule for holding a rule relating to a method of synthesizing the non-advertising content and the advertising content, and synthesizing means for synthesizing the non-advertising content and the advertising content into one file according to the synthesizing rule. The content distribution system according to claim 2 or 3, further comprising: 5. A content DB holding non-advertisement content to be distributed and its attribute, an advertisement DB holding advertisement content to be distributed and its attribute, a service request from the service requesting unit, and a service Service providing means for providing a service corresponding to the request, wherein the combining means selects, from the content DB, non-advertisement content according to the request content from the service request means passed from the service providing means. Selecting the advertisement content related to the selected non-advertisement content from the advertisement DB, and synthesizing the selected non-advertisement content and the advertisement content based on the synthesis rule, the service requesting means through the service providing means. The content according to claim 4, which is sent to Delivery system. 6. An ID is embedded in the composite content so that the composite content displayed when the composite content displayed on the service request unit is clicked is identified, and the service request unit transmits the composite content. When sending the information on the ID and the content display page to the service providing means at the time of clicking, the service providing means searches the content DB or the advertisement DB for content or advertisement content matching the sent ID, and synthesizes the content or the advertisement. 6. The contents distribution system according to claim 5, wherein information on detailed contents of the contents in the contents is provided. 7. The content synthesizing server includes a synthetic reference history, and when the synthesizing unit synthesizes the non-advertisement content and the advertisement content, records the synthesized content in the synthetic reference history. Item 6. The content distribution system according to Item 5. 8. The content according to claim 7, wherein when the service providing unit receives the information on the ID and the content display page from the service requesting unit, the content is recorded in the composite reference history. Delivery system. 9. The content according to claim 7, wherein the content synthesizing server includes a charging unit, and charges the advertisement content provider in the advertisement DB based on the content of the synthesis reference history. Delivery system. 10. The contents distribution system according to claim 8, wherein said charging means charges the contents provider of the contents DB based on the contents of said combined reference history. 11. A program for causing a computer constituting a server for distributing content to service request means via a network to function as a content synthesizing server for distributing synthesized content obtained by synthesizing non-advertising content and advertising content into one file. A computer-readable recording medium on which is recorded. 12. The computer-readable recording medium according to claim 11, wherein the composite content is an animation-type content in which non-advertisement content and advertisement content are switched at regular intervals when displayed by the service request unit. 13. The computer-readable recording medium according to claim 11, wherein the composite content is a non-animation type content in which the non-advertisement content and the advertisement content are displayed at the same time when displayed by the service request unit. 14. A means for storing, in the computer, a combination rule which holds a rule relating to a method of combining non-advertisement content and advertisement content, and a combination means for combining non-advertisement content and advertisement content into one file according to the combination rule. 14. The computer-readable recording medium according to claim 12, wherein a program that functions as a computer is recorded. 15. A non-advertisement content to be distributed and a content D holding the attribute thereof,
B, an advertisement DB holding advertisement content to be distributed and its attributes, a service providing unit for receiving a service request from the service request unit and providing a service corresponding to the service request, and the synthesizing unit Selecting non-advertising content according to the request content from the service requesting unit passed from the service providing unit from the content DB, and selecting advertising content related to the selected non-advertising content from the advertising DB. 15. The computer readable recording medium according to claim 14, wherein the combined content obtained by combining the selected non-advertisement content and advertisement content based on the combination rule is sent to the service requesting unit through the service providing unit.