JP2019040565A - Electronic device, advertisement display method, and advertisement display program - Google Patents

Abstract

To provide an electronic device which reduces discomfort of a user due to a displayed advertisement while maintaining predetermined advertising effect, an advertisement display method, and an advertisement display program.SOLUTION: An information processing apparatus 10 includes: a display switching unit 23 for selectively displaying an advertisement content and multiple contents other than advertisement in a common display frame 17a; an interest degree calculation unit 24 which calculates interest degree of a user with respect to the advertisement content; and a display parameter setting unit 25 which sets display parameters for displaying the advertisement content in accordance with the interest degree calculated by the interest degree calculation unit 24. The display switching unit 23 modifies frequency of displaying the advertisement content or display time for displaying the advertisement content, in accordance with the display parameters set by the display parameter setting unit 25.SELECTED DRAWING: Figure 3

Description

  The present invention relates to an electronic device, an advertisement display method, and an advertisement display program.

  Along with the rapid development of the Internet, advertisements are being actively provided via the Internet. As advertisement granting, an image that displays a company, product, etc., or advertising information such as a catch phrase is displayed at a predetermined position on the web page, and when such advertising information is clicked, transition to the advertiser's web page (For example, refer to Patent Document 1).

  In recent years, an application has been proposed in which weather, a calendar, the latest news, and the like are automatically and sequentially switched and displayed on a part or the entire display screen of an information processing apparatus such as a notebook PC or tablet terminal. In such an application, an attempt is made to periodically display advertisement information between switching of contents such as weather, calendar, and news.

JP 2015-22561 A

  In an application in which a plurality of contents are automatically switched and displayed, when an advertisement is periodically displayed between the contents, the display frequency of the advertisement is important. For example, if an advertisement is displayed too frequently, the user will feel annoyed, which may cause discomfort. On the other hand, if the frequency of displaying advertisements is lowered too much, the advertising effect will be reduced.

  The present invention has been made in view of such circumstances, and an electronic device and an advertisement display method capable of reducing user discomfort caused by displaying an advertisement while maintaining a certain advertisement effect, and An object is to provide an advertisement display program.

  According to a first aspect of the present invention, a display switching unit that switches and displays advertising content and a plurality of content other than advertisements in a common display frame, an interest level calculation unit that calculates a user's interest level with respect to the advertising content, A display parameter setting unit that sets display parameters related to the display of the advertising content according to the degree of interest calculated by the interest level calculation unit, and the display switching unit is set by the display parameter setting unit An electronic device that changes a frequency of displaying the advertisement content or a display time of the advertisement content according to a display parameter.

  The second aspect of the present invention includes a step of switching and displaying the advertising content and a plurality of content other than the advertisement in a common display frame, a step of calculating a user's interest in the advertising content, and the calculated interest And a step of setting a display parameter related to the display of the advertisement content according to the degree, and a method of displaying the advertisement content according to the display parameter or changing a display time of the advertisement content.

  According to a third aspect of the present invention, there is provided a process for switching and displaying an advertisement content and a plurality of contents other than an advertisement in a common display frame, a process for calculating a user's interest in the advertisement content, and the calculated interest. An advertisement display program for causing a computer to execute a process for setting a display parameter related to display of the advertisement content according to the frequency, or the frequency of displaying the advertisement content according to the display parameter or the display of the advertisement content It is an advertisement display program that changes the time.

  ADVANTAGE OF THE INVENTION According to this invention, there exists an effect that a user's discomfort by displaying an advertisement can be reduced, maintaining a fixed advertisement effect.

1 is a schematic external view of an information processing apparatus according to a first embodiment of the present invention. It is the figure which showed roughly the hardware constitutions of the information processing apparatus which concerns on 1st Embodiment of this invention. It is a functional block diagram showing an example of a function with which an information processor concerning a 1st embodiment of the present invention is provided. It is the figure which showed an example of the interest level information which concerns on 1st Embodiment of this invention. It is the figure which showed an example of the display parameter information which concerns on 1st Embodiment of this invention. In the information processing apparatus according to the first embodiment of the present invention, it is a diagram showing a display switching example when the number of contents N is set to four. It is the flowchart which showed the process sequence of the advertisement provision method which concerns on 1st Embodiment of this invention. In the information processing apparatus according to the first embodiment of the present invention, it is a diagram showing a display switching example when two advertisements are displayed in a display frame. It is the figure which showed an example of the display parameter information which concerns on 2nd Embodiment of this invention. In the information processing apparatus according to the second embodiment of the present invention, it is a diagram showing an example of display switching when the display time is set to 30 seconds. In the information processor concerning a 2nd embodiment of the present invention, it is a figure showing the example of display change when the display time of advertisement 1 is set to 30 seconds, and the display time of advertisement 2 is set to 8 seconds.

[First Embodiment]
Hereinafter, an electronic device, an advertisement display method, and an advertisement display program according to a first embodiment of the present invention will be described with reference to the drawings. In this embodiment, an information processing apparatus such as a tablet terminal, a mobile phone, and a notebook PC will be described as an example of the electronic apparatus. However, the electronic apparatus is not limited to the information processing apparatus.

  FIG. 1 is a diagram schematically illustrating the appearance of an information processing apparatus 10 according to the present embodiment. As shown in FIG. 1, the information processing apparatus 10 includes a display unit 17 including a liquid crystal display device and the like, and an input unit 16. The information processing apparatus 10 according to the present embodiment has a function of switching and sequentially displaying advertisement content and a plurality of contents other than advertisements on a shared display frame 17 a provided in the display unit 17. The display frame 17a may be provided in a part of the display screen provided in the display unit 17, or may be provided for the entire screen area. The size of the display frame 17a is configured so that the user can arbitrarily set and change it.

FIG. 2 is a diagram schematically illustrating a hardware configuration of the information processing apparatus 10 according to the present embodiment. As shown in FIG. 2, the information processing apparatus 10 includes, for example, a CPU 11, a ROM (Read Only Memory) 12 for storing a program executed by the CPU 11, and a RAM (functioning as a work area when executing each program). Random Access Memory) 13, a hard disk drive (HDD) 14 as a mass storage device, a communication interface 15 for connecting to a network, an input unit 16 including a keyboard and a mouse, and a display unit 17. Yes. These units are connected via a bus 18.
Various programs are stored in the ROM 12, and the CPU 11 reads out the programs from the ROM 12 to the RAM 13 and executes them to realize various functions. The storage medium for storing the program executed by the CPU 11 is not limited to the ROM 12, and may be another recording medium including a magnetic disk, a magneto-optical disk, a semiconductor memory, and the like.

FIG. 3 is a functional block diagram illustrating an example of functions provided in the information processing apparatus 10. As illustrated in FIG. 3, the information processing apparatus 10 includes a content storage unit 21, a content acquisition unit 22, a display switching unit 23, an interest degree calculation unit 24, and a display parameter setting unit 25.
The content storage unit 21 stores a plurality of contents to be displayed on the display frame 17a. For example, the types of content that can be displayed in the display frame 17a are set in advance, and the user can appropriately select the type of content to be displayed in the display frame 17a from these. Examples of the types of content that can be displayed in the display frame 17a include “news”, “weather”, “stock price”, “calendar”, “time”, and the like. In the present embodiment, a case where “news”, “weather”, and “calendar” are selected by the user as contents other than the advertisement to be displayed in the display frame 17a will be described as an example. Note that the type of content displayed on the display frame 17a, the setting method, and the like are not limited to the above example.
The content storage unit 21 stores advertisement content in addition to various types of content selected by the user.

The content acquisition unit 22 acquires the advertisement content and a plurality of contents other than the advertisement at a predetermined timing, and updates the content in the content storage unit 21. For example, at a predetermined timing, the content acquisition unit 22 accesses a news distribution server that distributes news, a weather distribution server that distributes weather information, and the like via a network, and acquires news content and weather content. The content acquisition unit 22 acquires calendar information stored in the information processing apparatus 10 or on the cloud. Furthermore, the content acquisition unit 22 connects to the advertisement distribution server via the network and acquires the advertisement content from the advertisement distribution server.
The content acquisition unit 22 stores the content acquired in this way in the content storage unit 21 and updates various contents. Note that the content acquisition timing may be different for each content or may be synchronized.

The display switching unit 23 sequentially switches and displays a plurality of contents other than the advertising content stored in the content storage unit 21 on the display frame 17a provided in the display unit 17, and the frequency according to a display parameter described later. To display advertising content.
For example, as shown in FIG. 3, when news, weather, and calendars are stored as a plurality of contents other than advertisements, the display switching unit 23 sequentially switches between news, weather, and calendars and displays them on the display frame 17a. At the same time, the advertising content is displayed on the display frame 17a at a frequency corresponding to a display parameter to be described later.
Note that the display time of each content may be constant, or the display time of some content may be shorter or longer than other content depending on user settings and the like.

The interest level calculation unit 24, when new advertising content is acquired by the content acquisition unit 22, in other words, when the advertising content stored in the content storage unit 21 is updated, the user's interest in the latest advertising content. Calculate the degree of interest.
For example, the interest level calculation unit 24 has interest level information as shown in FIG. In the interest level information, the user's interest level is associated with each category such as “politics”, “economy”, “sports”, “fashion”, “travel”, and the like.
The degree of interest may be configured such that the user himself / herself sets the degree of interest in these various categories. The browsing history of the Internet accessed by the user, the input information to the search engine, the purchase history at the shopping site The degree of interest may be calculated based on the above. The interest level calculation unit 24 specifies, for example, the category of the advertisement content acquired by the content acquisition unit 22, acquires the interest level corresponding to the specified category from the interest level information, and sets the interest level. Note that the interest level calculation method by the interest level calculation unit 24 is not limited to the above example. For example, it may be calculated each time based on a predetermined algorithm. Further, for example, an interest degree calculation method described in JP2014-215996A, JP2015-177525A, JP2015-146133A, or the like may be appropriately employed.

  The display parameter setting unit 25 sets parameters related to the display of the advertising content according to the degree of interest set (calculated) by the interest level calculation unit 24. For example, as the display parameter, the number N of contents other than advertisements to be displayed on the display frame 17a from the display of the advertisement content to the display of the next advertisement content is employed. For example, the display parameter setting unit 25 sets the number N of contents to a larger value as the degree of interest is lower.

  For example, as shown in FIG. 5, the display parameter setting unit 25 has display parameter information in which the degree of interest and the number N of contents are associated, and the interest degree calculation unit 24 uses this display parameter information. The number N of contents corresponding to the calculated degree of interest is acquired. As shown in FIG. 5, the display parameter information is set such that the number N of contents takes a larger value as the degree of interest is lower. In the display parameter information shown in FIG. 5, the minimum value of the number N of contents is “1” and the maximum value is “6”, but these are only examples, and the user who displays the advertisement effect and advertisement is displayed. It may be determined as appropriate in consideration of such annoyance.

When the display parameter setting unit 25 sets the display parameter for the advertisement content, the display parameter setting unit 25 outputs information about the set display parameter to the display switching unit 23. Thereby, until the advertisement content is updated next, the display switching unit 23 performs the switching control of the content in the display frame 17a according to the latest display parameter, that is, the number N of the content.
For example, when the number N of contents is set to “4”, the display switching unit 23, as shown in FIG. 6, the contents “news”, “weather”, “calendar”, “news” other than the four advertisements. Is displayed, and then "advertisement" is displayed. By repeating this switching process, “advertising content” is displayed every time four contents are sequentially switched and displayed in the display frame 17a.

  Next, an advertisement providing method executed by the information processing apparatus 10 according to the present embodiment will be described with reference to FIG. FIG. 7 is a flowchart showing a processing procedure of the advertisement providing method according to the first embodiment of the present invention. As a precondition, the content storage unit 21 includes advertisement content acquired by the content acquisition unit 22 and a plurality of content other than advertisements, in this embodiment, content of “news”, “weather”, and “calendar”. Assume that it is stored. Various processes described below are realized by the CPU 11 reading out the advertisement providing program stored in the ROM 12 to the RAM 13 and executing it.

  First, it is determined whether or not the advertising content stored in the content storage unit 21 has been updated (step SA1). As a result, when the advertising content is updated (“YES” in step SA1), the interest level of the user with respect to the latest advertising content is calculated by the interest level calculation unit 24 (step SA2), and the calculated interest level is calculated. The corresponding display parameter is set by the display parameter setting unit 25 (step SA3). Thus, when the display parameter for the latest advertising content is set, the display switching unit 23 controls the display frequency of the advertising content to be displayed on the display frame 17a of the display unit 17 based on the set display parameter. (Step SA4). Thereby, for example, when the number of contents set by the display parameter setting unit 25 is N = 4, the display switching unit 23 displays the advertisement between the advertisement content and the advertisement content as shown in FIG. The display of content in the display frame 17a is controlled so that content other than content is displayed four by four.

  Then, unless new advertising content is acquired by the content acquisition unit 22, in other words, unless the advertising content stored in the content storage unit 21 is updated (“NO” in step SA1), the display parameter setting unit 25 sets it. The displayed display parameter (the number N of contents) is retained, and the advertising content is displayed on the display frame 17a at a display frequency corresponding to the display parameter (step SA4).

  As described above, according to the information processing apparatus 10, the advertisement display method, and the advertisement display program according to the first embodiment of the present invention, the display frame 17a is switched to display the advertisement content and a plurality of contents other than the advertisement. In this case, the frequency of displaying the advertising content is adjusted according to the user's interest level with respect to the advertising content. In the case of advertisement content with a relatively high degree of interest, the display frequency of the advertisement content can be relatively increased. Thus, since the display frequency of the advertisement is changed according to the degree of interest of the user, it is possible to reduce the troublesomeness of the user for displaying the advertisement while maintaining a certain advertisement effect.

  In the present embodiment, the case where one advertisement content is displayed on the display frame 17a has been described. However, a plurality of different advertisement contents may be displayed on the display frame 17a in order. In this case, the interest level calculation unit 24 calculates the user's interest level for each advertising content, and the display parameter setting unit 25 sets a display parameter corresponding to the interest level for each advertising content, that is, the number N of contents. . And the display switching part 23 displays each advertisement in order on the display frame 17a according to each set display parameter. Specifically, the display switching unit 23 sequentially selects the next advertisement content to be displayed from among the plurality of advertisement contents as the target advertisement, and responds to the display parameter of the target advertisement from the advertisement content displayed immediately before the target advertisement. When the content other than the number of advertisements is displayed, the target advertisement is displayed.

For example, when there is an advertisement content 1 (hereinafter referred to as “advertisement 1”) and an advertisement content 2 (hereinafter referred to as “advertisement 2”), the number N1 of the contents of the advertisement 1 is “2”, and the advertisement 2 When the number N2 of the contents is “5”, the contents of the display frame 17a are switched as shown in FIG.
That is, the display switching unit 23 first selects the advertisement 1 from the advertisements 1 and 2 as a target advertisement, and displays the advertisement 1 according to the number of contents of the advertisement 1 (N1 = 2). Thus, after the two contents “news” and “weather” are displayed, “advertisement 1” is displayed. Subsequently, the display switching unit 23 selects “Advertisement 2” as the target advertisement, and displays five contents (N2 = 5) “Calendar”, “News”, “Weather” from “Advertisement 1” displayed immediately before. After displaying “Calendar” and “News”, “Advertisement 2” is displayed. By repeatedly executing this process, “Advertisement 1” is displayed again after two contents “Weather” and “Calendar” are displayed after “Advertisement 2” is displayed.

As described above, the number of advertisements displayed in the display frame 17a is not limited to one, and a plurality of different advertisements may be displayed. When a plurality of different advertisements are displayed, the corresponding advertisements are displayed. What is necessary is just to display with the frequency according to a parameter.
Further, in the case where a plurality of different advertising contents are sequentially displayed as described above, the interest level calculation unit 24 calculates the interest level for each category to which the advertising content belongs, and the display parameter setting unit 25 indicates that the advertising content is Display parameters may be set for each category to which the user belongs. In this case, the display switching unit displays the target advertisement on the display frame 17a at a frequency according to the display parameter of the category to which the advertisement content selected as the target advertisement belongs.

[Second Embodiment]
In the first embodiment described above, the number N of contents to be inserted between advertisements is used as the display parameter. However, in the second embodiment of the present invention, the display for displaying the advertisement content is used as the display parameter. Adopting time, the display time of the advertising content is changed according to the degree of interest of the user. Hereinafter, regarding the electronic device, the advertisement display method, and the advertisement display program according to the second embodiment of the present invention, the description of the points common to the first embodiment described above will be omitted, and different points will be mainly described.

  In the present embodiment, the display parameter setting unit sets the display time T of the advertisement content according to the degree of interest calculated by the degree-of-interest calculation unit. Specifically, as shown in FIG. 9, the display parameter setting unit has display parameter information in which an interest level and a display time T are associated with each other, and uses this display parameter information to correspond to the interest level. A display time T is set. Here, the display time T is set such that the higher the degree of interest, the longer the display time. Note that the display time T with respect to the degree of interest may be set so as to change continuously as shown in FIG. 9, or may be set so as to change discretely.

  FIG. 10 shows an example of display switching when the display time T is set to 8 seconds. As shown in FIG. 10, when the display time T is adopted as the display parameter, for example, the display order of the contents is not changed. For example, the contents are sequentially switched in a preset order, for example, “news”, “weather”, “calendar”, “advertisement”, and the display time of the advertisement content is set according to the degree of interest. The time T is adjusted. Note that content other than the advertising content may be sequentially switched at a preset display time, or may be configured so that the user can change the setting as appropriate.

Also in this embodiment, a plurality of advertisement contents to be displayed may be provided. In this case, similarly to the first embodiment described above, a display parameter (display time T) may be set for each advertisement content, and the display time of each advertisement may be adjusted based on the set display time T. For example, as shown in FIG. 11, when the display time of “advertisement 1” is set to 30 seconds and the display time of “advertisement 2” is set to 8 seconds, “news”, “weather”, “calendar”, “ The display order of “Advertisement 1”, “News”, “Weather”, “Calendar”, and “Advertisement 2” is unchanged, and the display times of “Advertisement 1” and “Advertisement 2” are 30 seconds and 8 seconds, respectively.
Moreover, it becomes possible to maintain a certain advertising effect by setting the lower limit value of the display time.
Even in this case, the interest level calculation unit and the display parameter setting unit may calculate the interest level and the display parameter for each category to which the advertising content belongs. The display switching unit displays the target advertisement on the display frame 17a for a display time corresponding to the display parameter of the category to which the advertisement content selected as the target advertisement belongs.

  Thus, according to the information processing apparatus, the advertisement display method, and the advertisement display program according to the present embodiment, the advertisement display time T is adjusted according to the degree of interest of the user with respect to the advertisement. In the case of relatively low advertising content, the display time of the advertising content can be made relatively short, and in the case of advertising content with a relatively high degree of user interest, the display time of the advertising content can be made relatively long. . Thus, since the display time of the advertisement is changed according to the degree of interest of the user, it is possible to reduce annoyance of the user for displaying the advertisement while maintaining a certain advertisement effect.

  In the second embodiment, the advertisement display time T is defined, but instead of this, a value indicating the ratio of the advertisement display time to the display time of content other than the advertisement may be used. In this case, the display parameter setting unit sets the ratio to a smaller value as the degree of interest is lower.

  As mentioned above, although this invention was demonstrated using each embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. Various changes or improvements can be added to the above-described embodiment without departing from the gist of the invention, and embodiments to which the changes or improvements are added are also included in the technical scope of the present invention. Moreover, you may combine the said embodiment suitably.

10: Information processing device 17: Display unit 17a: Display frame 21: Content storage unit 22: Content acquisition unit 23: Display switching unit 24: Interest calculation unit 25: Display parameter setting unit

Claims (10)

A display switching unit for switching and displaying the advertising content and a plurality of content other than the advertisement in a common display frame;
An interest degree calculating unit for calculating the degree of interest of the user with respect to the advertising content;
A display parameter setting unit that sets display parameters related to the display of the advertising content according to the degree of interest calculated by the degree of interest calculation unit,
The display switching unit is an electronic device that changes a frequency of displaying the advertisement content or a display time of the advertisement content according to the display parameter set by the display parameter setting unit. The display parameter is the number of contents other than the advertisement to be displayed after the advertisement is displayed until the advertisement is displayed next.
The electronic device according to claim 1, wherein the display parameter setting unit sets the number of contents to a larger value as the degree of interest is lower. In the case of switching and displaying a plurality of different advertising contents in the common display frame, the interest level calculation unit calculates the interest level for each of the advertising contents,
The display parameter setting unit sets the display parameter for each advertising content,
The display switching unit sequentially selects, as a target advertisement, the next advertisement content to be displayed from among the plurality of advertisement contents, and from the advertisement contents displayed immediately before the target advertisement, a number corresponding to the display parameter The electronic device according to claim 2, wherein when the content other than the advertisement is displayed, the target advertisement is displayed in the common display frame. In the case of switching and displaying a plurality of different advertising contents in the common display frame, the interest level calculation unit calculates the interest level for each category to which the advertising content belongs,
The display parameter setting unit sets the display parameter for each category of the advertising content,
The display switching unit sequentially selects the advertisement content to be displayed next from among the plurality of advertisement contents as a target advertisement, and the category of the category to which the target advertisement belongs from the advertisement content displayed immediately before the target advertisement. The electronic device according to claim 2, wherein when the content other than the advertisement corresponding to a display parameter is displayed, the target advertisement is displayed in the common display frame. The display parameter is a display time for displaying the advertisement,
The electronic device according to claim 1, wherein the display parameter setting unit sets the display time to be shorter as the degree of interest is lower. In the case of switching and displaying a plurality of different advertising contents in the common display frame, the interest level calculation unit calculates the interest level for each of the advertising contents,
The display parameter setting unit sets the display time for each advertising content,
The display switching unit sequentially selects the advertisement content to be displayed next from among the plurality of advertisement contents as a target advertisement, and sets the target advertisement in accordance with the display time corresponding to the degree of interest of each target advertisement. The electronic device according to claim 5, which is displayed in the display frame. In the case of switching and displaying a plurality of different advertising contents in the common display frame, the interest level calculation unit calculates the interest level for each category to which the advertising content belongs,
The display parameter setting unit sets the display time for each category of the advertising content,
The display switching unit sequentially selects the advertisement content to be displayed next from among the plurality of advertisement contents as a target advertisement, and the target advertisement according to the display time corresponding to the degree of interest of the category to which each target advertisement belongs. The electronic device according to claim 5, wherein the electronic device is displayed in the common display frame. The display parameter is a value indicating a ratio of the display time of the advertisement to the total display time of contents other than the advertisement,
The electronic device according to claim 1, wherein the display parameter setting unit sets the ratio to a smaller value as the degree of interest is lower. Switching and displaying advertising content and non-advertising content in a common display frame,
Calculating a user's interest in the advertising content;
Setting display parameters related to the display of the advertising content according to the calculated degree of interest,
An advertisement display method for changing a frequency of displaying the advertisement content or a display time of the advertisement content according to the display parameter. Processing to switch and display advertising content and non-advertising content in a common display pane,
Processing to calculate the user's interest in the advertising content;
An advertisement display program for causing a computer to execute a process of setting display parameters related to display of the advertisement content according to the calculated degree of interest,
An advertisement display program for changing a frequency of displaying the advertisement content or a display time of the advertisement content according to the display parameter.

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