JP2002042144A - Common leaflet advertisement preparation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently group clients having similar leaflet advertisement preparation conditions together so as to easily prepare an advertisement based on a common leaflet. SOLUTION: A common leaflet advertisement preparation system is provided with a receiving means 12 receiving request information from a user terminal via the Internet NW, a leaflet layout DB 16 accumulating optional leaflet layout data composed of advertisement designs of decided leaflet preparation conditions, a request information DB 18 accumulating the received request information, a computing means 20 extracting similar leaflet layout data composed of advertisement designs to be printed on the same space from the DB 16 according to the leaflet preparation condition included in the request information, and a transmission mean 14 transmitting the composite data to the terminal via the Internet so as to display a leaflet image screen.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention is suitably applied to a system for creating a joint flyer advertisement, particularly for effectively creating a joint flyer advertisement in which advertisement contents of a plurality of clients are posted and distributed on the same page. Related to a comprehensive joint flyer advertisement creation system.

[0002]

2. Description of the Related Art It is often difficult for small and medium-sized businesses and retail stores to create and distribute flyer advertisements for the purpose of sales promotion and the like. Therefore, when a small business or the like issues a flyer advertisement, a joint flyer that publishes advertisements of a plurality of clients on the same page is created to reduce the price. In addition, if there is a plan to create a flyer at an event such as a product exhibition held at a department store or the like, there are cases where you can put out a flyer advertisement at low cost by participating in that event etc. Without such an event, you would eventually have to start by yourself.

[0003]

However, as described above, when a joint flyer for simultaneously publishing advertisements of a plurality of clients is to be created and advertised, it is desired to distribute a budget, the number of copies, and a flyer for each client. Since there are various conditions for creation such as region and desired date of distribution, there is a problem that it cannot be easily issued.

[0004] The present invention has been made to solve the above-mentioned conventional problems, and it has been made possible to efficiently group clients having similar conditions for creating a flyer advertisement and to issue an advertisement by means of a joint flyer. It is an object of the present invention to provide a joint flyer advertisement creation system capable of reducing a burden on a company.

[0005]

According to the present invention, there is provided a receiving means for receiving request information including a flyer creation condition transmitted from a user terminal via a communication network, and an advertisement of a leaflet creation condition which has been already determined. A layout storage unit for storing any flyer layout data in which the design is synthesized, a request information storage unit for storing the request information received by the receiving unit, and a flyer creation condition included in the request information, on the same page. The similar flyer layout data that combines the ad design with similar conditions
Extracting means for extracting from the layout storage means, synthesizing means for synthesizing a flyer image data by synthesizing an advertisement design specified by a user with the extracted similar flyer layout data, and transmitting the generated flyer image data to the communication network And transmitting means for transmitting the flyer image display screen to the user terminal via the terminal, thereby solving the above problem.

That is, in the present invention, a user (a requester) receives a request via a communication network such as the Internet.
By transmitting the request information including the flyer creation condition of the joint flyer advertisement to the system side, the system can effectively group the requesters having similar creation conditions that can be distributed as the joint flyer advertisement on the same page. Thus, it is possible to easily issue a joint flyer advertisement, and as a result, it is possible to reduce the economic burden on the client.

[0007]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a block diagram showing an outline of a joint flyer advertisement creating system (server) according to an embodiment of the present invention.

The advertisement creation system 10 according to the present embodiment is provided from a user terminal (not shown) operated by an arbitrary client indicated by a company A to N in the figure from the Internet (communication network).
Along with a receiving unit 12 that receives various information such as request information including a leaflet creation condition sent via the NW, a transmitting unit 14 that also transmits various information to the terminal via the Internet NW is provided.

The advertisement creation system 10 includes a flyer layout DB (layout storage means) 16 for storing arbitrary flyer layout data in which an advertisement design of a flyer creation condition that has already been determined is synthesized, and the reception means 1.
2. Request information such as the distribution area, the desired distribution date, the number of copies, the occupied size on the paper, the placement position on the paper, and the contact information (e-mail address) of the joint flyer advertisement received by 2 are stored. A request information DB (storage means) 18 is provided. Further, based on the flyer creation conditions included in the received request information, similar flyer layout data in which an advertisement design of similar conditions to be posted on the same page is synthesized is extracted from the flyer layout DB 16 and the extracted similarity layout data is extracted. Arithmetic means (extraction means, synthesis means) 20 for creating a flyer image data by synthesizing the advertisement design specified by the user with the flyer layout data is provided.

[0011] Then, when the user (requester) actually designates (1) the distribution area, the desired distribution date, and the number of copies as a leaflet creation condition on the terminal, and is received by the receiving means 12 and input to the request information DB 18, The similar flyer layout data in which an advertisement design (advertisement content) of the creation condition similar to the creation condition is already combined is calculated by the arithmetic unit 2.
0, a process of extracting the data from the layout DB 16 is executed, and the data can be provided to the user terminal as (2) a layout confirmation screen by the transmission means 14 via the Internet NW.

The advertisement creating system 10 has a design DB in which an advertisement design specified by a user is stored.
(Accumulation means) 22 is installed, and the client selects (3) the number of frames (occupied size on paper) and the arrangement position while viewing the layout confirmation screen on the terminal, and the similar flyer layout corresponding thereto is selected. The advertisement design specified by the user read from the design DB 22 is combined with the calculating means 20 at the corresponding arrangement position of the data, so that flyer image data can be created. The advertisement design data stored in the design DB 22 can be uploaded and stored by the client as (4) flyer design data.

The system 10 also allows the client to create an advertisement design. The design pattern DB (storage means) 24 in which design patterns usable at that time are stored, and a terminal Character information DB (storage means) 26 for storing character information registered in
Is installed. When the client selects (5) a design pattern selection mode on the terminal, a desired design pattern can be selected from the design pattern DB 24 and displayed on the screen, and character information is transmitted via the Internet NW. , And can be stored in the character information DB 26. Further, the character information read from the DB 26 is combined with the selected design pattern to create an advertisement design, and the design DB
22 can also be stored.

The flyer image data created and synthesized by the arithmetic means 20 is similarly sent to the user terminal via the Internet NW and displayed as a flyer image display screen.

Next, a method for a client to order a joint flyer advertisement from a terminal for the advertisement creation system of the present embodiment will be specifically described.

When the client accesses the advertisement creation system 10, a condition designation screen (browser screen) shown in FIG. 2 is displayed on the screen of the user terminal. On this screen, the requester can specify the category, distribution date,
Enter the number of copies, the area, the distribution method, and the availability. Here, the category is selected from predetermined ones such as, for example, foods, crafts, events, and the like, as long as the category is allowed to be posted on the same paper as a joint flyer advertisement. If you did not select this category,
Advertisements that are not classified by category and are placed on the same page with other categories are selected.
The number of copies may be, for example, 5 according to a menu prepared in advance.
A certain number such as 00 copies is selected in units. For the area, a map is displayed on the screen, and the distribution area can be selected on the map. The distribution method can be selected from newspaper insertion and posting individually distributed. Whether or not the advertisement can be disclosed can be selected on a layout confirmation screen to be described later, as to whether or not the contents of the advertisement of the company can be disclosed to other companies (other requesters). In the figure, the fixed date is the final deadline, and is automatically displayed according to the desired distribution date, region, number of copies, distribution method, and the like entered above. This date is also the day on which a final decision is made as to whether or not to cancel the project when the predetermined target space on the paper is not filled with the requested advertisement.

When the registration key is pressed after the designation input of the creation conditions is completed on the screen of FIG. 2, the information is received by the receiving means 12 via the Internet NW as (1) flyer creation conditions. Request information DB18
The similar flyer layout data in which the advertisement design of the creation condition similar to the creation condition received by the calculating means 20 is already synthesized is extracted from the flyer layout DB 16 and is extracted from the transmission means 14. Is transmitted to the terminal, and a layout confirmation screen as shown in FIG. 3 is displayed.

The layout confirmation screen is directly displayed when the category, the desired distribution date, the number of copies, the area, and the distribution method substantially match. Usually, the conditions do not match. In such a case, among the conditions that have already been accumulated, the conditions that are closer in the order of area, number of copies, distribution method, category, desired distribution date, The layout data is displayed on the terminal, and the user selects a desired one from them, and the corresponding layout data is similarly extracted and displayed.

FIG. 3 shows that the seventh and eighth layout positions of an advertisement design having eight frames have already been purchased by another company. In this layout confirmation screen, if another company has selected "No" in the item of permission / inhibition on the screen of FIG. 2, the corresponding frame position is masked (processed) so as to be invisible and displayed. It has become.

The client selects a desired frame number from the vacant frames while viewing the screen shown in FIG. 3, and determines (designates) the occupied size (number of frames) on the paper and its position. At this time, a plurality of frames can be selected.
At this stage, by pressing the price confirmation key, the specified distribution method, number of copies, occupied size (number of frames) on paper, etc.
You can check the price according to. The order can also be canceled by pressing the cancel key.

As described above, the number of frames,
When the selection of the frame position is completed, by pressing the design key on the same screen, either the input mode by uploading the advertisement design or the creation mode by pattern selection can be selected. Here, a case where the creation mode by pattern selection is selected will be described as a specific example.
However, although illustration is omitted, when the input mode by upload is selected, (4) the flyer design data is input to the design DB 22 by the receiving unit 12,
This is combined with the designated frame position by the calculating means 20.

FIG. 4 shows a design creation screen on which the design pattern read from the design pattern DB 24 can be displayed when the terminal selects the (5) design pattern selection mode. .About.4 represent the types of patterns that can be selected. In this example, four or more types can be selected. In this figure, the rectangle set below the key arrangement of the cancel key and the like represents, for example, the first design pattern that has already been selected and displayed, and the individual rectangles inside correspond to the character display area. I have.

While looking at such a design creation screen,
When the client inputs character information necessary for the advertisement on the terminal, an advertisement design in which characters are combined with the displayed design pattern can be created on the screen. If the design is OK, the client can store the character information in the character information DB 26 via the Internet NW by pressing the registration key on the screen.
An advertisement design can be combined with the data of the same design pattern read from the design pattern DB, and can be stored in the design DB 22.

As described above, the design data stored in the design DB 22 is transmitted from the user terminal and is calculated by the arithmetic means 20 based on the information on the number of frames and the frame number stored in the request information DB 18. 5 is synthesized at a predetermined position of the similar flyer layout data corresponding to the layout confirmation screen of FIG. 3, and the combined data is transmitted to the terminal side as (6) flyer image confirmation data by the transmission means 14, and is displayed on the screen. Is displayed. This figure shows an example in which the first frame is selected. However, the design pattern does not match the one shown in FIG.

Although the design of the company is clearly shown on the display screen of FIG. 5, the advertisement content of the other company is displayed by the other company in the same manner as the layout confirmation screen of FIG. It is displayed or masked according to whether or not it can be disclosed on the screen.

If the requester sees FIG. 5 and is OK,
By pressing the enter key, the combined data is stored in the flyer layout DB 16 as layout confirmation data for the next client or print data for finally creating a flyer.

Next, on the terminal, the screen changes to a user registration screen shown in FIG. The requester inputs the postal code, address, company, department, name, TEL, FAX, and E-mail in this order, selects one of TEL, FAX, and E-mail as the contact method, and enters the registration key. When pressed, these pieces of information are stored in the request information DB 18.

The same operation is performed for access from another client, and when the target space (number of frames) is filled by the fixed date, creation of a printing plate based on the flyer layout data, After printing and processing, it is delivered to, for example, a newspaper delivery store in the distribution target area. If the target space is not filled up by the deadline, use the above contact information to notify the requester, for example, by e-mail, A questionnaire is sent as to whether the user wants to postpone or increase the number of frames (increase in the occupied size on the paper), and the plan is adjusted by filling the target space.

According to the present embodiment described above, it is possible to efficiently put together requesters having similar conditions for creating a flyer advertisement and to issue an advertisement using a joint flyer, thereby reducing the economic burden. It becomes possible.

Although the present invention has been specifically described above, the present invention is not limited to the above-described embodiment, and can be variously modified without departing from the gist thereof.

For example, in the above-described embodiment, the case where an advertisement design is created using character information has been described. However, image data such as a product image may be used, and image data for that purpose may be transmitted from a user terminal via a communication network. You may make it uploadable.

Further, in the above-described embodiment, the case where the user registration is performed at the final stage has been described. However, it is needless to say that the user registration may be performed first.

Furthermore, it goes without saying that the present invention can be used not only for single-page flyers, but also for booklets and pamphlets consisting of a plurality of pages.

[0034]

As described above, according to the present invention,
Requesters with similar conditions for creating a flyer advertisement can be efficiently grouped, and an advertisement can be put out using a joint flyer, and as a result, the economic burden can be reduced.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an outline of an advertisement creation system according to an embodiment of the present invention.

FIG. 2 is an image diagram showing a condition designation screen displayed on a user terminal.

FIG. 3 is an image diagram showing a layout confirmation screen displayed on a user terminal;

FIG. 4 is an image diagram showing a design creation screen displayed on a user terminal.

FIG. 5 is an image diagram showing a flyer image display screen displayed on the user terminal;

FIG. 6 is an image diagram showing a user registration screen displayed on a user terminal.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 ... Advertisement creation system 12 ... Reception means 14 ... Transmission means 16 ... Flyer layout DB 18 ... Request information DB 20 ... Calculation means 22 ... Design DB 24 ... Design pattern DB 26 ... Character information DB

 ────────────────────────────────────────────────── ─── Continuing from the front page (72) Inventor Tatsuya Inage 1-1-1 Ichigaya-Kaga-cho, Shinjuku-ku, Tokyo F-term in Dai Nippon Printing Co., Ltd. (reference) 5B049 BB07 BB11 BB49 CC00 EE05 EE07 GG00 GG07 5B050 BA16 CA08 EA12 EA19 FA02 5C076 AA16 AA17 BA06

Claims (9)

[Claims] 1. A receiving means for receiving request information including a flyer creation condition sent from a user terminal via a communication network, and an arbitrary flyer in which an advertisement design of a flyer creation condition which has been already determined is synthesized. A layout storage unit for storing layout data; a request information storage unit for storing request information received by the receiving unit; and an advertisement design of similar conditions to be posted on the same page based on a flyer creation condition included in the request information. Extracting means for extracting, from the layout storage means, similar flyer layout data in which is synthesized, synthesizing means for synthesizing a user-designated advertisement design with the extracted similar flyer layout data to create flyer image data, Sending the created flyer image data to the user terminal via the communication network Feed, co flyer ad creation system characterized by comprising a transmission unit for displaying leaflets image display screen. 2. The system according to claim 1, wherein the flyer creation condition includes a distribution area of the flyer, a desired distribution date, and the number of copies. 3. The apparatus according to claim 1, wherein the transmitting means has a function of processing the similar flyer layout data as it is or partially and sending the data to the user terminal to display a layout confirmation screen. The flyer advertisement creation system described in 1. 4. When displaying the layout confirmation screen, an occupied size on the paper and an arrangement position on the paper can be designated from the user terminal.
The flyer advertisement creation system described in 1. 5. A character information storage means for storing character information sent from said terminal when a request for creating an advertisement design is received from said user terminal, and for creating an advertisement design by combining said character information. 2. The system according to claim 1, further comprising a design pattern storage unit in which the design pattern is stored in advance. 6. The system according to claim 5, wherein a desired design pattern can be extracted and displayed from the design pattern storage means on the user terminal. 7. The user can select whether the advertisement design specified by the user is transmitted from the user terminal via a communication network or created in the system according to an instruction from the terminal. 2. The method according to claim 1, wherein
The flyer advertisement creation system described in 1. 8. The system according to claim 1, wherein a price is calculated based on the received leaflet creation condition and the price can be displayed on a screen of the user terminal. 9. The advertisement in which the request information includes a contact address to the requester, and a target space on the paper is determined when a fixed date determined based on the flyer creation condition is reached. If it is not filled in with a design, a questionnaire is sent to the contact person asking whether they wish to cancel, increase the occupied size on paper, or postpone the desired date of distribution. 2. The system for creating a joint flyer advertisement according to 1.