JP2002040579A - Photographic print - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively utilize a photographic print as an advertisement medium. SOLUTION: Advertisement information 2 is displayed in portions of a printed image 1 of the photographic print A.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a photographic print having an advertising effect.

[0002]

2. Description of the Related Art A camera having a function of recording a date has already been commercialized, and a photograph taken by such a camera has a date indicating a photographing date in a corner of a printed image. Is displayed. Some commemorative photographs and the like are subjected to special processing at the development stage, so that a photographed date, a photographing place, the name of a subject, and the like are displayed on a part of the printed image. However, apart from the back and edges of the support such as photographic paper on which the image is printed,
None of the pictures displayed advertising information in the image printed on the support.

[0003]

Since photographs are associated with nostalgic memories and are important records, when a person looks at a photograph, it is necessary to watch it carefully with some kind of emotion. Many. In addition, photographs are often seen many times, and are seen not only by the person who first obtained the photograph, but also by a plurality of people such as family members and acquaintances. Therefore, if useful advertising information related to the burned-in image can be provided, the value of using a photograph as an advertising medium is high.

[0004]

SUMMARY OF THE INVENTION Accordingly, there is provided a photograph which can be used as an advertisement medium configured as follows. That is, the photograph according to the present invention is characterized in that the advertising information is displayed in a part of the printed image. The size and position of the portion where the advertisement information is displayed are not limited.

[0005]

FIG. 1 to FIG. 8 show different embodiments of the present invention.
H indicates a photo print, 1 indicates a printed image, and 2 indicates advertisement information. As shown in the drawing, the image 1 may be photographed in either a landscape or portrait state. The size of the photo does not matter. The size of the advertisement information 2 is arbitrary, and the advertisement information 2 may be displayed at any position in the image 1.

[0006] For example, in the photographic prints A and C shown in FIGS. 1 and 3, the advertisement information 2 is displayed at the lower end of the image 1. The photographic prints B and D shown in FIGS.
The advertisement information 2 is displayed at the upper end of. In the photo print E shown in FIG. 5, the advertisement information 2 is displayed at the right end of the image 1. In the photo print F shown in FIG. 6, the advertisement information 2 is displayed on the left end of the image 1. In the photographic print G shown in FIG. 7, the advertisement information 2 is displayed in the upper and lower central portions of the image 1. In the photo print H shown in FIG. 8, the advertisement information 2 is displayed diagonally from the upper right to the lower left of the image 1.
The point is that the advertisement information 2 may be displayed at a position that does not obstruct as much as possible and does not obscure the important points 1a and 1b on the image, and at an appropriate position with a high visual effect.

The process of incorporating the advertisement information into the image may be performed at any stage. However, in order to display the advertisement information having the content suitable for the image at the above-described appropriate position, the subject is photographed by the camera, and the obtained information is obtained. After recognizing the image record to be provided, the content, position and size of the advertisement may be determined. The image recording may be in the form of a negative image transferred to a film, or may be in the state where the image is digitally recorded. In particular, in the latter state, it is convenient that the advertisement information can be easily corrected, corrected, or changed.

This photographic print with advertisement can be used, for example, in the following manner. That is, when the customer requests the developer to develop, whether the customer has an advertisement,
Select whether there is no advertisement, and if you select no advertisement, a normal development fee will be required, but if you select with advertisement, the development fee will be free or discounted . The development cost when the advertisement is selected is borne by the advertiser. As a result, the advertiser can use an effective advertising medium called a photograph, the developer can secure a stable amount of work by tying up with the advertiser, and the customer gets a development fee. Each has its advantages.

Next, an example of a work flow when the above method is practiced will be described (see FIG. 9). First,
When a developer receives image information such as a negative film and an electronic image from a customer, the developer converts the entrusted image information into an image, uploads the image to a web site on the Internet, and makes it public. Then, the customer is notified of the Internet address and password necessary for browsing the image.

[0010] A customer views images on the Internet and orders a photograph of a required image. At this time, the customer selects whether the advertisement is provided or not. In order to prevent being used for mischief or a crime, the number of reprints for one image may be limited to, for example, three.

[0011] Further, the customer informs a friend or acquaintance of the address and the password, so that these other customers can use the web service.
In some cases, the user browses and places an order. Also in this case, another customer selects whether the advertisement is provided or not. When another customer places an order, the address, name, age, contact information, e-mail address, etc. of the person must be contacted.

[0012] When an order for a photo with an advertisement is placed in this way, a process of taking in the advertisement information of a genre suitable for the content of the image and the age and gender of the customer is performed on the image information, and the photo is printed based on the process. Then, the photo print with the advertisement is sent to each customer.

As described above, when browsing and ordering images using the Internet, the use value of the photographic print according to the present invention is further increased with the spread of personal computers and the enrichment of the Internet. It is considered something. However, instead of using the Internet, it is also possible to directly visit a store or the like and order a photo.

[0014]

As described above, the photographic print according to the present invention displays advertisement information in an image, so that it is possible to display appropriate advertisement information in accordance with the content of the image, and to achieve a high print quality. Advertising effect can be obtained.

[Brief description of the drawings]

FIG. 1 is a first example of a photographic print according to the present invention.

FIG. 2 is a second example of a photographic print according to the present invention.

FIG. 3 is a third example of a photographic print according to the present invention.

FIG. 4 is a fourth example of a photographic print according to the present invention.

FIG. 5 is a fifth example of a photographic print according to the present invention.

FIG. 6 is a sixth example of the photographic print according to the present invention.

FIG. 7 is a seventh example of a photographic print according to the present invention.

FIG. 8 is an eighth example of a photographic print according to the present invention.

FIG. 9 is a flowchart showing a work flow until a photographic print according to the present invention reaches a customer.

[Explanation of symbols]

 A to H Photo print 1 Image 2 Advertising information

Claims (1)

[Claims] 1. A photographic print wherein advertising information is displayed on a part of a printed image.