JP2008014976A - Advertisement addition apparatus, advertisement addition method, and image with advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an image with an appropriate advertisement for attracting limited people by combining personal information of a print client and image attribute information and allowing the photo-print cost to be partially borne by an advertiser. <P>SOLUTION: The advertisement is selected from the advertisement group composed of a plurality of the advertisements especially based on individual information of photographers and viewers, and the request information of the advertisers who provide advertisement, among those information and classifiable image attribute information relating to image contents, and the selected advertisement is added to the image. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an apparatus for adding an advertisement to an image including a photograph, an advertisement adding method, and an image with an advertisement. More particularly, the present invention adds an advertisement from an advertiser to an image including a large number of photographs, and further prints the image and prints the image. The present invention relates to an advertisement adding device, an advertisement adding method, and an image with an advertisement, in which an advertiser bears at least a part of the processing costs.

Conventionally, a method for obtaining image information by analyzing an image taken by a photographer, selecting an appropriate advertisement for the image information, and adding it to a photograph is known (for example, Patent Document 1).
In addition, the photographer selects a suitable advertisement from a database storing a plurality of advertisements based on the photographer information described in the questionnaire when the print request is made, and adds it to the photograph print. A method for producing an advertisement-attached photo print that bears a burden is known (for example, Patent Document 2).

JP2002-15220 JP 2004-177727 A

In Patent Document 1, image information is obtained by analyzing an image taken by a photographer. With this image information alone, accurate subject information cannot be obtained, and a large-scale apparatus is required with a technically very difficult technique.
In Patent Literature 2, when a photographer takes a picture and requests printing, information that the photographer describes on the questionnaire sheet at the time of request, for example, the photographer's gender, age, family composition, occupation, region, and hobby It is an added advertisement. The image may not be suitable for the content of the advertisement, and the photo is not a photograph for the photographer himself, but may be provided to the person in the photo, for example, a cat lover such as a cute cat photo You may send it to someone who is. There was a case where the advertiser was disappointed because the advertising effect was not achieved without pleasing the advertiser for the advertisement that could not be said to be a favorable advertisement unless it was an advertisement from the side provided at that time.

The present invention is intended to solve the problems of such a conventional configuration, and selects an advertisement suitable for a photographer or an observer who is provided with a photograph, and does not disappoint the advertiser. An attached photo printing apparatus is provided.

The present invention is an advertisement adding device that adds an advertisement to an image including a photograph taken by a photographer, and includes personal information of the photographer or an observer, request information of an advertiser who provides the advertisement, and image information. An advertisement adding device that selects a suitable advertisement from an advertisement group made up of a plurality of advertisements based on other information and adds the selected advertisement to the image, wherein the personal information or the request information is preferentially used. It is an object of the present invention to provide an advertisement adding device provided with an advertisement addition control means for adding an advertisement selected on the basis of the image to the image.

Further, the present invention is an advertisement addition method for adding an advertisement to an image including a photograph taken by a photographer. The method includes obtaining personal information of a photographer or an observer and request information of an advertiser who provides the advertisement. At least one advertisement out of the plurality of advertisements based on the personal information, the request information, and the other information, the obtaining step, the other information including the image classification information obtained by classifying the images And an advertisement adding method comprising the step of adding the selected advertisement to the image, the advertisement is preferentially selected based on the personal information or the request information, and the selected advertisement is selected. It is to provide an advertisement adding method for adding the image.

Further, the present invention is an image with an advertisement in which an advertisement is added to an image including a photograph taken by a photographer, personal information of the photographer or observer, request information of an advertiser who provides an advertisement, An advertisement addition control means for selecting an advertisement from an advertisement group stored in advance based on other information including image classification information obtained by classifying images, wherein the control means preferentially includes the personal information and the request. An advertisement is selected based on information, and the selected advertisement is controlled to be added to the image, thereby providing an image with an advertisement to which the selected advertisement is added.

  As described above, according to the present invention, since the advertisement is selected with priority given to the personal information of the photographer or the observer, an advertisement appropriate for the advertiser is added to the photograph, and the advantage of assisting the printing fee by adding the advertisement The photographer and the observer were able to enjoy.

  FIG. 1 shows a schematic configuration of an advertisement adding device of the present invention. Reference numeral 1 denotes an advertisement content matching system apparatus, and 2 denotes a client terminal such as a personal computer or a mobile phone that allows a photographer or an observer to input and transfer an image, and the advertisement content matching system via a network such as the Internet (not shown) The device 1 and the client terminal 2 are connected. The advertisement content matching system device 1 is composed of an image server indicated by 3, a customer management server indicated by 4, an advertisement content server indicated by 5, and a matching system indicated by 6. Reference numeral 7 denotes a synthesizing system that synthesizes an image stored in the image server 3 and an advertisement stored in the advertisement content server 5, and 8 denotes a printing system that prints an image with an advertisement synthesized by the synthesizing system 7.

The image server 3 includes an image database indicated by 9 that stores images and an image classification information database that includes image classification information that classifies the contents of the images. The customer management server 4 includes a photographer attribute database having a photographer's personal attribute indicated by 11, and an observer attribute database having an observer's personal attribute that observes an image taken by the photographer indicated by 12. Further, when the observer indicated by 13 is a group, an observer group attribute database of the observer group is provided. Further, the advertisement content server 5 includes an advertisement target database storing an advertiser's requirements indicated by 14 and an advertisement content database storing one or a plurality of advertisement data indicated by 15, and the advertisement content database 15 is an advertisement target. Although classified by the target in the database 14, the advertising content corresponds to one or more advertising target data. Centering on the matching system 6 that manages the advertisement matching service, the photographer or observer registers the image database 9 in the image server 3 in which images are stored via the network, and personal information of the photographer or observer. The customer management server 4 is connected to a photographer attribute database 11, an observer attribute database 12, and an observer group attribute database 13 when the observer is a group, and responds to a request from the advertisement content server 5. The matched data can be transmitted to the print system 8 as data in which the image and the advertising content are combined by the combining system 7 through the network. In FIG. 1, the print system 8 is connected after the combining system 7. However, the advertisement content may be added after printing instead of combining after the matching. For example, after printing an image with an inkjet printer, the advertising content may be reprinted on the printed image.

The client terminal 2 connected to the advertising content matching system 1 refers to a terminal that can be connected to the Internet, such as a personal computer or a camera-equipped mobile phone, and all terminals that can be connected to the network such as a digital camera with a transmission function and a digital TV in the future. It is targeted.

  The image server 3 is composed of an image database 9 and an image classification information database 10, and the user terminal 2 who performs input to the photographer or observer and the client terminal, via a network such as the Internet (not shown). The received image data is subjected to image data processing and stored in the image database 9. Alternatively, image processing may be performed after storage in the image database.

The image classification information database 10 is information in which a photographer or an observer classifies and sets a photograph itself before or after photographing, and is in a language and number having one or more keywords for specifying the contents of the photograph. Stores tag information to be configured. For example, the image data can be expressed and stored as one or more tag information such as “sea”, “surfing”, “sunny”, and “feeling good”. The image data can be observed on a site provided on the WWW, and can be set by one or more third parties who have observed the image data as well as the photographer or the observer. You can capture the contents of the image in various ways.

The customer management server 4 includes a photographer attribute database 11, an observer attribute database 12, and an observation group database 13. In the process of receiving image data from the client terminal 2 of the photographer or the observer and the user acting on behalf of the client terminal via a network such as the Internet, the name, address, age, gender, The photographer attribute database 11 and the observer attribute database 12 have a process of inputting and storing nationality, telephone number, e-mail address, final educational background, family composition, spouse information, residence form, hobby preferences, workplace information and other questionnaire items. Do. When there are one or more observers, the observation group database 13 stores attribute information such as a group by inputting it.

The matching system 6 will be described based on the flowchart of FIG. As described above, a suitable advertisement is selected by matching the data of the image server 3, the customer management server 4, and the advertisement content server 5, and first, an image such as high school baseball in Tokyo is received from the photographer via the client terminal 2. The preliminary photo is uploaded and the image is stored in the image database 9 as shown in S1. Next, “baseball” is input to the image classification information database 10 as shown in S2. As shown in S3, the customer management server 4 separates the photograph into a gift for the photographer and a photographer for personal use. In the case of the gift, for example, this photograph is sent to the grandchild of a third grader living in Fukuoka. As shown in S4, the data of “Fukuoka City” is input to the observer attribute database 13. As shown in S5, the request information “Fukuoka City” set by the advertiser is stored in the advertisement target database 14, and as shown in S6, it is searched whether there is an advertisement content of “Fukuoka City” in the advertisement content database 15. Then, as shown in S7, if there is an advertisement for Fukuoka A Preparatory School in the advertisement content, the advertisement is selected.
If there is no applicable advertisement. Next, as shown in S8, “baseball” is read from the image classification database, and when “baseball” is entered in the advertisement target database 14 as shown in S9, the advertisement for the professional baseball B team is selected as shown in S10.

If the photographer is personal for S3, data “60 years old” is input to the photographer attribute database 11 in S11. When the photographer attribute information “60 years old” is input to the advertisement target database 14 as in S12, the advertisement “C hot spring company” is selected from the advertisement content database 15 in S13.

  The image including the photograph in claims 1 to 3 of the present invention refers to a display that displays an image on a paper medium or the like like a photograph, or a display that displays an electronic image on a display or a monitor.

According to the present invention, in an advertisement adding device that stores an advertisement group including a plurality of advertisements, personal information of a photographer or an observer photographed by a photographer, and information for classifying and setting a photograph itself before or after photographing The advertisement is selected from the advertisement group based on the request information of the advertiser who provides the advertisement. Among them, the photographer or the personal information of the observer and the request information of the advertiser who provides the advertisement are selected. It is an object of the present invention to provide an advertisement adding device that selects a photograph prior to or after photographing and prioritizes selection of image information to be set and adds the selected advertisement to the image. For example, since a person who has taken a car may not necessarily be a car enthusiast, the present invention gives priority to the photographer or the personal information of the observer or the information requested by the advertiser rather than the image information being photographed. is there.

1 shows a block diagram according to the present invention. 2 shows a flowchart according to the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertisement content matching system apparatus 2 ... Client terminal 3 ... Image server 4 ... Customer management server 5 ... Advertisement content server 6 ... Matching system 7 ... Composition system 8 ... Print system 9 ... Image database 10 ... Image classification information database 11 ... Photographing Observer attribute database 12 ... observer attribute database 13 ... observer group database 14 ... advertisement target database 15 ... advertisement content database

Claims (3)

An advertisement adding device that adds an advertisement to an image including a photograph taken by a photographer, and includes personal information of a photographer or an observer, request information of an advertiser who provides an advertisement, and other information including image information. Based on the personal information or the request information, an advertisement adding device that selects a suitable advertisement from a group of advertisements based on the advertisement and adds the selected advertisement to the image. An advertisement addition device comprising advertisement addition control means for adding the advertisement to the image. In an advertisement addition method for adding an advertisement to an image including a photograph taken by a photographer, a step of obtaining personal information of the photographer or an observer, a step of obtaining request information of an advertiser who provides the advertisement, Acquiring other information including image classification information obtained by classifying the images, and selecting at least one advertisement from the plurality of advertisements based on the personal information, the request information, and the other information; An advertisement addition method comprising a step of adding a selected advertisement to the image, wherein the advertisement is preferentially selected based on the personal information or the request information, and the image is added to the selected advertisement. Ad addition method. An image with an advertisement in which an advertisement is added to an image including a photograph taken by a photographer, the personal information of the photographer or an observer, request information of an advertiser who provides an advertisement, and an image in which the images are classified Advertisement addition control means for selecting an advertisement from an advertisement group stored in advance based on other information including classification information, the control means preferentially advertising based on the personal information and the request information And controlling to add the selected advertisement to the image, and an image with an advertisement to which the selected advertisement is added.