JP2002015003A - Method and system for providing information, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing method and an information providing system that can implement effective advertisement activities. SOLUTION: The advertisement system is provided with a user plural information via Internet. The system has a transmission part that transmits major information displayed on the display part of a user terminal to the use terminal by replacing a plurality of images and a receiving part that receives an instruction from a user while the major information is displayed on the display part of the user terminal. The transmission part transmits the first sub-information that is associated with the first image contents when the receiving part receives the instruction from the user while the transmission part displays the first image belonging to the major information on the display. The transmission part also displays the second sub-information that is associated with the second image on the display when the receiving part receives the instruction from the user while the transmission part displays the second image on the display.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an information providing apparatus, an information providing method, and a recording medium. In particular, the present invention relates to an information providing apparatus, an information providing method, and a recording medium storing a program, which further transmit other information when a user gives an instruction while providing information.

[0002]

2. Description of the Related Art Conventionally, information has been actively exchanged via the Internet. The user browses the web page and obtains desired information. A lot of advertisement information such as a banner advertisement is posted on a web page viewed by a user.

[0003]

However, since the advertisement is displayed regardless of the user's interest, the advertisement effect of the advertisement is low.

[0004] Therefore, an object of the present invention is to provide an information providing apparatus and an information providing method which can solve the above-mentioned problems. This object is achieved by a combination of features described in the independent claims. The dependent claims define further advantageous embodiments of the present invention.

[0005]

According to a first aspect of the present invention, there is provided an information providing apparatus for providing a user with a plurality of information via the Internet, wherein a plurality of images are switched to display on a user terminal. A transmitting unit that transmits main information to be displayed on the unit to the user terminal; and a receiving unit that receives an instruction from the user when the main information is displayed on the display unit of the user terminal. When the receiving unit receives an instruction from the user while the first image included in the first image is displayed on the display unit, the transmitting unit transmits the first sub-information associated with the content of the first image. When the receiving unit receives an instruction from the user while transmitting and displaying the second image included in the main information on the display unit, the second unit associated with the content of the second image Is displayed on the display unit.

[0006] An information database for storing a plurality of sub-information items associated with the contents of a plurality of images included in the main information in association with the corresponding images, and a display unit of the user terminal displays the main information. When the receiving unit receives an instruction from the user, the sub-information corresponding to the image displayed on the display unit of the user terminal at the moment when the user instructs from the information database among the images included in the main information. The transmitting unit may include an extracting unit for extracting, and the transmitting unit may cause the display unit to display the sub-information extracted by the extracting unit.

An information providing apparatus for providing a plurality of information to a user via the Internet, wherein the transmitting section transmits main information to be displayed on a display section of the user terminal to the user terminal, and the display section of the user terminal includes the main information. Is displayed on the display unit, a receiving unit that receives an instruction from the user, and a clock unit that measures time, when the display unit of the user terminal is displaying main information on the display unit When the receiving unit receives the instruction from the user, the clock unit measures the first time, and the transmitting unit transmits to the user terminal the sub-information having the content associated with the first input time measured by the clock unit. When the display unit of the user terminal displays the main information on the display unit and the receiving unit receives an instruction from the user, the clock unit measures the second time, and the transmitting unit determines that the clock unit is Within the time associated with the measured second input time The sub information may be transmitted to the user terminal.

[0008] An information database for storing a plurality of pieces of sub-information based on a plurality of input times in association with the corresponding input times, and a receiving section for receiving an instruction from a user when the display section is displaying main information. An extractor for extracting, from the information database, sub-information corresponding to the input time measured by the clock unit when receiving, the transmitting unit may transmit the sub-information extracted by the extractor to the user terminal.

[0009] The information indicated by the main information may be moving image information for displaying a plurality of images continuously.

[0010] The sub information may be a reference destination referred to by the user terminal.

[0011] A clock section for measuring time is further provided, the information database stores a plurality of sub-information corresponding to the image, and the extraction section displays the sub-information on the display section of the user terminal at the moment specified by the user. The sub information corresponding to the image is extracted from the information database, and among the plurality of extracted sub information,
When receiving the instruction from the user, the sub-information corresponding to the time measured by the clock unit may be extracted.

The sub information is information associated with the content displayed at the position designated by the user in the image.
When the receiving unit receives an instruction from the user while the display unit of the user terminal is displaying the main information, the transmitting unit transmits the sub information associated with the content displayed at the position designated by the user to the user terminal. May be sent.

The sub-information may be moving picture information generated by displaying a plurality of images continuously.

When the receiving unit receives an instruction from the user while the transmitting unit is displaying main or sub information on the display unit, the transmitting unit stops reproducing the information displayed on the display unit. Is also good.

When the receiving unit receives an instruction from the user while the transmitting unit is displaying main or sub information on the display unit, the transmitting unit switches one of the main and sub information to the other and displays the main and sub information. You may.

After the transmitting unit stops reproducing the main or sub information, if the receiving unit receives an instruction from the user, the transmitting unit starts the information starting from the part immediately after stopping the stopped main or sub information. May be transmitted to the user terminal.

The above summary of the present invention does not enumerate all the necessary features of the present invention, and a sub-combination of these features can also be an invention.

[0018]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described through embodiments of the present invention. However, the following embodiments do not limit the claimed invention and have the features described in the embodiments. Not all combinations are essential to the solution of the invention.

FIG. 1 schematically shows the entire information providing system. The information providing device 30 transmits a plurality of moving images to be displayed on the display unit 22 of the user terminal 20 to the user terminal 20 via the Internet 10. When the user inputs an instruction by clicking or the like while providing the moving image to the user, the information providing apparatus 30 associates the moving image with the image displayed on the display unit 22 of the user terminal 20 when the user inputs the moving image. The displayed information is displayed on the display unit 22. Therefore, the user of the user terminal 20 can browse different information each time the image is clicked. The sub information provided by the information providing device 30 to the user terminal 20 includes a moving image.

FIG. 2 shows a hardware configuration of the information providing apparatus 30. The information providing device 30 includes a CPU 702 and an R
OM 704, RAM 706, and communication interface 7
08, a hard disk drive 712, a database interface 714, and an information database 80. The CPU 702 includes a ROM 704 and a RAM 70
6 operates based on the program stored in. The hard disk drive 712 includes the setting information and the CPU 702.
Stores a program that operates. The communication interface 708 connects to the Internet 10 and transmits information. The database interface 714 reads data from the information database 80. Information database 8
0 stores information on a moving image provided to the user terminal 20. A transmitting unit, a receiving unit, an extracting unit in the claims,
The clock unit and the clock unit are realized by these linkages.

FIGS. 3A and 3B show the data format of the information database 80. FIG. The main information is information requested by the user to be reproduced on the display unit 22 of the user terminal 20. When the user clicks the image of the main information while displaying the main information, the sub-information related to the image is displayed on the display unit 22. The sub information is information related to the main information such as an advertisement, detailed contents of the main information, an image, and the like. The main information and the sub information may be moving images or still images.

The information database 80 includes an image correspondence file 810 and a time correspondence file 820. FIG.
(A) shows the data format of the image correspondence file 810. The image correspondence file 810 stores the main information (da
ta1, data2,...). Each table stores an index to sub-information in association with a plurality of images constituting main information. For example, main information dat
Image1 to image20 of a1 correspond to the index info1X of a plurality of sub information. The number of image files corresponding to one piece of sub-information may be different for each sub-information index. In other words, in the first minute
It may correspond to fo1X, and may correspond to info2X for the next few minutes.

FIG. 3B shows a data format of the time correspondence file 820. Time correspondence file 820
Includes a table for each index (info1X, info2X,...) Of sub-information included in the image correspondence file 810. The time correspondence file 820 contains the inf of the sub information.
o1A, info1B, info1C, etc. are stored in association with the time at which the user clicks. For example, the information providing device 30 determines that the image
Any one of image 1 to image 20 to user terminal 2
When the user clicks while displaying on the 0 display unit 22, the sub-information info1X is extracted. If the user clicks at 2:00, the inf
Then, info1A stored in the time correspondence file 820 at 2:00 is extracted from o1X.

FIG. 4 shows that the information providing device 30
0 schematically shows the relationship between the main information and the sub-information to be displayed on the display unit 22 and the time. The horizontal axis indicates time. When receiving the instruction from the user, the information providing apparatus 30 transmits the main information, and displays the main information on the display unit 22 by using image1, image, or the like.
2, image3 ... are reproduced in this order. When the user clicks at time 2, the information providing apparatus 30 stops the reproduction of the image 2 displayed at this time, and selects info1X stored in the information database 80 in association with the image 2 in the image correspondence file 810. Further, i which is associated with the time 2:00 when the user clicked in the time correspondence file 820 in the info1X
The display unit 22 reproduces nfo1A. Further, at time t2
Is clicked by the user, the information providing device 30
The main information is displayed on the display unit 22 from the part immediately after the stop of the age2.

If the user is browsing the sub-information while reproducing the main information, the user ends the reproduction of the main information while browsing the sub-information, and cannot view the part of the main information desired to be viewed. There is. However, by causing the display unit 22 to reproduce the main information from the part immediately after the stop, the user can browse the sub information without missing the main information after browsing.

FIG. 5 is a flowchart showing the operation of the information providing device 30 when transmitting the main information. When the user clicks the image of the main information displayed on the display unit 22 of the user terminal 20 (S100), the information providing device 30 stops reproducing the main information (S110). Next, the information providing apparatus 30 transmits the sub-information stored in the information database 80 in association with the image reproduced when the user clicks, and reproduces the sub-information on the display unit 22 (S120). Before the sub information is reproduced to the end (S
130), it is determined whether or not the user has clicked on the display unit 22 (S140). When the user clicks on the display unit 22, the main information is transmitted from the part immediately after the stop in S110, and reproduced on the display unit 22 (S15).
0). If the user does not click the image in S100, the process jumps to S160. Also, S1
If the reproduction of the sub-information has been completed in S30, S150
Jump to The above operation is repeated until the reproduction of the main information is completed (S160).

FIG. 6 shows the sub information transmission step (S1) of FIG.
It is a flowchart which shows the detailed operation | movement of 20). The information providing device 30 measures the time when the user clicked (S200). Next, the sub-information associated with the time at which the user clicked and the image of the main information displayed when the user clicked is extracted from the information database 80 (S210). Next, the sub information extracted from the information database 80 is transmitted to the user terminal 20 and reproduced on the display unit 22 (S220).

FIG. 7 shows that the information providing device 30
0 shows an example of an image included in the main information transmitted to the display unit 22 and reproduced on the display unit 22 of the user terminal 20. The image is an image in which two women are drinking coffee using the coffee cup 22 in the open cafe. The sub-information displayed when the user clicks while displaying this image will be described with reference to FIGS.

FIG. 8 shows an example of the sub information displayed when the user clicks the image shown in FIG. 7 at 2:00 pm. This figure shows the advertisement information of the coffee cup 22 of FIG. The user can purchase the coffee cup 22 by clicking the purchase button 28.

FIG. 9 shows an example of the sub information displayed when the user clicks the image shown in FIG. 7 at 10:00 pm. This figure shows the advertisement information of the open cafe displayed in FIG.

The information providing device 30 determines the sub information to be transmitted based on the input time at which the user clicks the image of the main information. The age group, gender, and the like of the main user who browses vary depending on the time at which the main information is browsed. For example, at 2:00 pm, there is a high possibility of being a housewife, and at 10 pm, there is a high possibility of being a company employee. Therefore, the information providing apparatus 30 can transmit sub-information having more effective contents for the user by using the image associated with the input time clicked by the user as the sub-information.

Next, a first modification of the display mode of the main information and the sub information displayed on the display unit 22 will be described. In the present embodiment, the reproduction is performed immediately after the stop, but instead, the sub-information may be reproduced while the main information is reproduced. FIG. 10 shows the display unit 2 of the user terminal 20 in this example.
2 schematically shows the relationship between the main information and sub-information to be displayed and the time. The horizontal axis indicates time. When receiving the instruction from the user, the information providing device 30 transmits the main information,
Are reproduced in the order of image1, image2, image3,. When the user clicks at time 2, the information providing apparatus 30 displays i in the image correspondence file 810.
The index info1X of the sub information stored in association with the image2 is selected. Of these, the time correspondence file 82
At 0, the display unit 22 reproduces info1A associated with the time 2:00 when the user clicks. At this time, the information providing device 30 does not stop the reproduction of the displayed image2. When the user clicks at time t4, the information providing apparatus 30 displays the time t4 of image3.
The main information is reproduced on the display unit 22 from the part. The operation of the information providing device 30 at this time will be described with reference to FIG.

FIG. 11 is a flowchart showing the operation of the information providing apparatus 30 when transmitting main information. When the user clicks the image of the main information reproduced on the display unit 22 (S300), the information providing device 30 transmits the sub information and causes the display unit 22 to reproduce the sub information (S310).
Before the reproduction of the sub information is completed (S320), it is determined whether or not the user has clicked the image of the sub information (S33).
0). When the user clicks on the image before the sub information ends, the main information is transmitted and reproduced on the display unit 22 (S340). If the user does not click the image in S300, the process jumps to S350. Also,
If the sub information has been completed in S320, the process proceeds to S340.
Jump to The above operation is repeated until the main information is completed (S350).

Next, a second modification will be described. FIG.
Is an example of the display unit 22 when the main information and the sub information are displayed. In the present embodiment, the main information and the sub information are switched and displayed, but instead, the images of the main information and the sub information may be simultaneously displayed at different positions on the display unit 22. The main information is displayed in the main information frame 24 of the display unit 22, and the sub information is displayed in the sub information frame 26.

In the second modification, the sub-information may be further displayed by clicking the main information while displaying the sub-information in still another mode.

FIG. 13 shows the display unit 2 in the second modification.
2 shows another example of the display mode of the main information and the sub-information to be displayed in FIG. This diagram schematically shows the relationship between the main information and the sub-information that the information providing device 30 displays on the display unit 22 of the user terminal 20 and the time. The horizontal axis indicates time. Information providing device 30
Transmits the main information when receiving the instruction from the user, and stores image1, image2, and image in the main information frame 24.
ge3... are reproduced in this order. When the user clicks at time 2, the information providing apparatus 30 selects info1X related to image2 displayed at this time. Of these, info1A associated at 2:00 when the user clicks is reproduced in the sub information frame 26. At this time, the main information continues to be reproduced. Further, when the user clicks at time 6:00, the information providing device 30 displays
A stopped and imag displayed at 6:00
Select info1X related to e3. Among them, the information 1B stored in the time correspondence file 820 in association with the time 6:00 when the user clicks is reproduced in the sub information frame 26.

Next, a second embodiment according to the present invention will be described. Although the sub information is stored in the first embodiment, a link destination of the sub information may be stored instead. In this case, the information providing device 30 may acquire information from the server indicated by the link destination. This embodiment differs from the first embodiment in this point. FIGS. 14A and 14B show an example of an image of the main information displayed on the display unit 22 of the user terminal 20. FIG. The image of the present embodiment is a product banner advertisement 20.
2,204. FIG. 14A shows a banner advertisement 202 displayed at a certain time. FIG.
9A shows a banner advertisement 204 displayed at a different time from FIG. When the user clicks the position where the banner advertisement 202 is displayed while the banner advertisement 202 is displayed, detailed information on the content of the banner advertisement 202 is displayed on the display unit 22 of the user terminal 20 as sub-information. . On the other hand, while the banner advertisement 204 is displayed, the banner advertisement 20 is displayed.
When the user clicks the position where 4 is displayed, detailed information on the content of the banner advertisement 204 is displayed on the display unit 22 as sub-information. The other operations of the information providing apparatus 30 are the same as those of the first embodiment described with reference to FIGS.

FIG. 15 shows a data format of an information database 80 according to the second embodiment. The information database 80 stores a link destination that refers to the sub-information in association with the image included in the main information. For example, the information providing apparatus 30 displays the image 1234XXX. Displayed on the display unit 22 of the user terminal 20 between 0:00 and 2:00. When the user clicks on gif, h is stored corresponding to the image.
http: // www. abcd. co. The information stored in the server at the address jp is acquired, transmitted to the user terminal 20, and displayed on the display unit 22.

Next, as a fourth modification, in the present embodiment, when the user clicks on the image of the main information, only the sub-information is displayed. Instead, the image of the main information is displayed by the user. Clicking the sub information may be displayed, and further clicking the image of the sub information by the user may display other sub information.

Further, as a fifth modification, in the present embodiment, the same sub-information is displayed even when the user clicks on any position in the image. Instead, the same sub-information is displayed according to the position clicked by the user. The sub-information to be performed may be different. For example, in the display unit 22 on which the coffee cup and the table are displayed, when the coffee cup is clicked, information related to the coffee cup is displayed. This allows the user to browse the more specified information.

As a sixth modification, a live broadcast image from a television camera or the like may be displayed on the display unit 22 in real time as main information. In the information database 80, the sub information and the image are not associated. In this case, the operator instructs switching from the main information to the sub information. The information providing device 30 displays the sub information on the display unit 22 when the operator gives an instruction. In this case, the sub information may be changed according to the input time.

As described above, the present invention has been described using the embodiments. However, the technical scope of the present invention is not limited to the scope described in the above embodiments. Various changes or improvements can be added to the above embodiment. It should be noted that such modified or improved embodiments may be included in the technical scope of the present invention.
It is clear from the description of the claims.

[0043]

As is apparent from the above description, according to the present invention, information desired by a user can be provided.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of an entire information providing system.

FIG. 2 is a diagram illustrating a hardware configuration of the information providing apparatus 30.

FIG. 3 is a diagram showing a data format of an information database 80.

FIG. 4 is a diagram schematically showing the relationship between main information and sub information and time.

FIG. 5 is a flowchart showing an operation of the information providing apparatus 30.

FIG. 6 is a flowchart showing a detailed operation of a sub information transmitting step.

FIG. 7 is a diagram illustrating an example of an image of main information.

FIG. 8 is a diagram illustrating an example of sub information.

FIG. 9 is a diagram illustrating an example of sub information.

FIG. 10 is a diagram schematically showing a relationship between main information and sub information and time.

11 is a flowchart showing the operation of the information providing device 30. FIG.

FIG. 12 is a diagram showing an example of a display unit 22 displaying main information and sub information.

FIG. 13 is a diagram schematically illustrating a relationship between main information and sub information and time.

FIG. 14 is a diagram illustrating an example of an image of main information.

FIG. 15 is a diagram showing a data format of an information database 80.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Internet 20 User terminal 22 Display part 24 Main information frame 26 Sub information frame 30 Information providing device 702 CPU 704 ROM 706 RAM 708 Communication interface 712 Hard disk drive 714 Database interface 80 Information database 810 Image correspondence file 820 Time correspondence file 820 Time correspondence file

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Mikio Maruyama 1-391-10 Onuma-cho, Kodaira-shi, Tokyo F-term (reference) 5B049 AA01 BB49 CC05 CC08 CC31 EE05 FF03 5B075 ND06 ND12 ND35 ND36 NK48 NK50 PP03 PP12 PQ02 PQ42

Claims (19)

[Claims] 1. An information providing apparatus for providing a plurality of information to a user via the Internet, comprising: a transmission unit for transmitting main information for switching a plurality of images to be displayed on a display unit of the user terminal to the user terminal; A receiving unit that receives an instruction from the user when the main information is displayed on the display unit of the user terminal, wherein the transmitting unit displays a first image included in the main information. When the receiving unit receives an instruction from the user while displaying on the display unit, the transmitting unit transmits first sub-information associated with the content of the first image, When the receiving unit receives an instruction from the user while the transmitting unit is displaying the second image included in the main information on the display unit, the transmitting unit is associated with the content of the second image. Before the second sub-information Information providing apparatus characterized by displaying on the display unit. 2. An information database for storing a plurality of sub-information items associated with the contents of each of the plurality of images included in the main information in association with the corresponding images, and the display unit of the user terminal When the receiving unit receives an instruction from the user while displaying the main information, a display unit of the user terminal at the moment when the user instructs, of the images included in the main information, An extracting unit that extracts the sub-information corresponding to the image that has been displayed in the information database from the information database, wherein the transmitting unit displays the sub-information extracted by the extracting unit on the display unit. The information providing device according to claim 1, wherein: 3. An information providing apparatus for providing a user with a plurality of pieces of information via the Internet, wherein the transmitting section transmits main information to be displayed on a display section of the user terminal to the user terminal; A display unit that receives an instruction from the user when the display unit is displaying the main information on the display unit; and a clock unit that measures time. The clock section measures a first input time when the receiving section receives an instruction from the user while displaying information on the display section, and the transmitting section measures the first input time. The sub-information of the content associated with the first input time is transmitted to the user terminal, and when the display unit of the user terminal displays the main information on the display unit, the receiving unit transmits the sub-information to the user terminal. Instructions from The clock unit measures a second input time when receiving the information, and the transmitting unit transmits to the user terminal sub-information having a content associated with the second input time measured by the clock unit. An information providing device characterized by the above-mentioned. 4. An information database for storing a plurality of the sub-information based on a plurality of the input times in association with the corresponding input times, and wherein the display unit displays the main information when the display unit displays the main information. An extracting unit that, when the receiving unit receives an instruction from the user, extracts the sub-information corresponding to the input time measured by the clock unit from the information database; The information providing apparatus according to claim 3, wherein the sub-information transmitted by the unit is transmitted to the user terminal. 5. The information providing apparatus according to claim 1, wherein the information indicated by the main information is information of a moving image that continuously displays a plurality of images. 6. The information providing apparatus according to claim 1, wherein the sub information is a reference destination referred to by the user terminal. 7. A clock unit for measuring time, wherein the information database stores a plurality of the sub-information items corresponding to the images, respectively, and the extracting unit sets the user terminal at the moment specified by the user. The sub-information corresponding to the image displayed on the display unit is extracted from the information database, and among the plurality of extracted sub-information, when an instruction is received from the user, the time measured by the clock unit The information providing apparatus according to claim 2, wherein the sub-information corresponding to the information is extracted. 8. The sub-information is information associated with a content displayed at a position designated by the user in the image, and is used when a display unit of the user terminal displays the main information. When the receiving unit receives an instruction from the user, the transmitting unit transmits the sub-information associated with the content displayed at the position specified by the user to the user terminal. Item 2. The information providing device according to Item 1. 9. The information providing apparatus according to claim 1, wherein the sub-information is moving image information generated by displaying a plurality of images continuously. 10. When the transmitting unit displays the main or sub information on the display unit and the receiving unit receives an instruction from the user, the transmitting unit displays the main or sub information on the display unit. 10. The information providing apparatus according to claim 1, wherein the reproduction of the information is stopped. 11. When the receiving unit receives an instruction from the user while the transmitting unit is displaying the main or sub information on the display unit, the transmitting unit transmits the main information and the sub information. The information providing apparatus according to claim 10, wherein one of the information is switched to the other and displayed. 12. The transmitting unit, after the transmitting unit stops reproducing the main information or the sub information, when the receiving unit receives an instruction from the user, the transmitting unit stops the main information or the sub information. The information providing apparatus according to claim 10, wherein the information is transmitted to the user terminal from a portion immediately after stopping the sub information. 13. An information providing method for providing a user with a plurality of pieces of information via the Internet, comprising: transmitting main information to be switched and displayed on a display unit of the user terminal to the user terminal. And a receiving step of receiving an instruction from the user when the main information is displayed on the display unit of the user terminal, wherein the first image included in the main information is displayed on the display unit. When receiving an instruction from the user while displaying the first image, the first sub-information associated with the content of the first image is transmitted, and the second image included in the main information is transmitted to the second image. Providing information on the display unit, wherein, when an instruction from the user is received while being displayed on the display unit, second sub-information associated with the content of the second image is displayed on the display unit; Method. 14. An information providing method for providing a user with a plurality of pieces of information via the Internet, comprising: transmitting main information to be displayed on a display unit of the user terminal to the user terminal; A receiving step of receiving an instruction from the user when the display unit is displaying the main information on the display unit; and a measuring step of measuring time, wherein the display unit of the user terminal includes the main unit. A first time is measured when an instruction from the user is received while displaying information on the display unit, and sub-information of the content associated with the first input time is transmitted to the user terminal. And measuring a second time when receiving an instruction from the user when the display unit of the user terminal is displaying the main information on the display unit, and in the transmitting step, of Information providing method and transmitting the sub-information of the content associated with the force time to the user terminal. 15. The information providing method according to claim 13, wherein the information indicated by the main information is information of a moving image that continuously displays a plurality of images. 16. The information providing method according to claim 13, wherein the sub-information is moving image information generated by continuously displaying a plurality of images. 17. When transmitting an instruction from the user while displaying the main information or the sub-information on the display unit, the transmitting step switches one of the main and sub-information to the other 17. The information providing method according to claim 16, wherein the information is displayed. 18. When an instruction is received from the user while the main information or the sub information is displayed on the display unit, one of the main information and the sub information is switched to the other and displayed. 18. The method of claim 17, wherein
Information provision method described in. 19. A recording medium storing a computer program for providing a plurality of information to a user via the Internet, wherein the main information for switching a plurality of images to be displayed on a display unit of the user terminal is provided. And a receiving module for receiving an instruction from the user when the main information is displayed on the display unit of the user terminal, the transmitting module being included in the main information. When receiving an instruction from the user by the receiving module while displaying the first image on the display unit,
The transmitting module transmits first sub-information associated with the content of the first image, and the transmitting module displays a second image included in the main information on the display unit. A recording medium, wherein when the receiving module receives an instruction from the user, the display unit displays second sub-information associated with the content of the second image.