JP2002007870A - Push type advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a push type advertisement distribution system which makes the three parties of an internet connector, a sponsor aspiring to distribute article information or the like and a general user equally get profits. SOLUTION: This system is provided with an ISDN line 50 with the user terminal connected all the time, a sponsor information processor 30 aspiring to distribute advertisement information, and a trader information processor 20 for the internet connector for conducting the distribution in response to a distribution request of the sponsor. The ISDN line and the sponsor information processor are connected to the internet line 40, and the advertisement information is distributed to the user terminal in a push type via the trader information processor and a D-channel of the ISDN line.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a push-type advertisement distribution system, and more particularly to an Internet connection company, an advertiser who wants to distribute advertisement information, and a general user.
The present invention relates to a push-type advertisement distribution system that can make a profit together.

[0002]

2. Description of the Related Art A public line or ISDN Bch. Which connects a user terminal to an Internet connection provider. (IS
In a dial-up connection environment using a DN B channel (64 kbit / s), push-type distribution (described below) of advertising information of goods and services is not possible.

[0003] That is, in a dial-up connection environment, a general user dials up from a user terminal to an Internet connection provider, receives advertisement information by e-mail, or browses a Web site on the Web to obtain product information and service information desired by the user. Needs to be "actively" searched by the user himself. On the other hand, in the push-type distribution, a line (for example, ISD
(N lines), and advertisers actively distribute advertisement information to user terminals. In this case, the advertisement information is distributed regardless of the user's intention, so the user is “passive”.

As is well known, IIT according to CCITT recommendation
The communication protocol of the SDN line includes Bch. And Dch. And Hc
h. And Bch. Is used for the user's information channel and circuit switching / packet switching / dedicated line. In contrast, Dch. (D channel, 16kbit / s, 64kbit / s
s) is used for circuit-switched signal channels and packet information channels, and Hch. (H channel, 384 kbit /
s, 1536 kbit / s and 1920 kbit / s are the user information channels,
Used for circuit switching, packet switching, and dedicated lines, but not for circuit switching signal channels.

[0005]

However, in the case of a conventional dial-up connection environment, it is necessary for the user to bear the line connection charge and the provider connection charge in order to search for the desired product information and the like. . Also, with conventional push-type distribution, even if an advertiser distributes advertising information to general users, it is not possible to determine whether or not it actually led to the purchase of a product or service, and only the cost corresponding to the number of advertising information transmitted Was paid to the Internet service provider. Conversely, from the point of view of the Internet connection provider, even if the advertising information distributed by the provider has a sufficient advertising effect, it is not possible to obtain income according to the advertising effect.

[0006] That is, in the conventional push-type advertisement distribution system, the Internet connection provider side misses a chance to gain profit, the general user side requires a cost for product information search, and the advertiser side purchases the general user. The company has been distributing product information whose effects are not clear, without directly understanding the advertising effects.

[0007] Therefore, an object of the present invention is to provide an Internet connection company that performs advertisement distribution business, an advertiser who wants to distribute product information and the like via the Internet connection company, and a general user who searches for product information and the like. And to provide a push-type advertisement distribution system that can make a profit together.

[0008]

SUMMARY OF THE INVENTION In order to solve the above problems, the present invention provides an ISDN line to which a user terminal of a general user is always connected and an advertiser who wants to distribute advertisement information to the general user. An installed advertiser information processing device;
In response to a request for distribution of advertisement information from an advertiser via the advertiser information processing apparatus, a trader information processing apparatus installed on the Internet connection trader side that distributes the advertisement information;
An SDN line, an advertiser information processing device, and a merchant information processing device are connected to an Internet line, and the advertisement information of the advertiser is pushed to the user terminal via the D channel of the merchant information processing device and the ISDN line. It is characterized by distribution by type.

[0009] Further, the Internet connection company collects a back margin from the advertiser who has requested distribution of the advertisement information according to the purchase activity of the general user. Further, the trader information processing apparatus includes a database that records a purchase result of a general user, and distributes advertisement information corresponding to a purchase behavior of an individual general user to the user terminal. The message length of the advertisement information may be 128 octets or less.

In this way, the connection fee for the D channel of the ISDN line is low (0.4 octet is 0.4).
Yen, as of March 2000), the advertiser's advertising activities are less burdensome, internet providers can get back margins from advertisers according to general users' purchasing activities, and general users can purchase products themselves. Product information and the like can be obtained passively without searching for information and the like, and there is no need to spend money when searching for product information and the like.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A push-type advertisement distribution system according to the present invention will be described below based on the illustrated embodiment.

(1) First Embodiment Referring to FIG. 1, a push-type advertisement distribution system KH of this embodiment includes a user terminal 10, an information processing device (trade information processing device) 20 of an Internet connection trader, and an advertisement. Main (EC site) information processing device (advertiser information processing device)
30 and an internet line 4 for interconnecting them
0 and an ISDN line (Dch. And B
ch.) 50.

As shown in FIG. 2A, the user terminal 10
Is an information processing device such as a personal computer.
The user terminal 10 is connected to the trader information processing apparatus 20 via the ISDN line 50 and the Internet line 40, and the trader information processing apparatus 20 is connected to the ISDN Dch. 5
0 (1 packet length 1)
It has a function (advertisement information / reception function) 11 for receiving 28 octets) and a function (advertisement information / display function) 12 for displaying the advertisement information on the screen. Further, the user terminal 10
If the user wants to purchase a product or service listed in the advertising information displayed on the screen,
DN Bch. Via the Internet line 40 via the Internet line 40 (the purchase order information
Transmission function) 13.

The reason why the advertisement information is set to 128 octets per packet is ISDN Dch. Connection fee
The cost is 0.4 yen / packet (as of March 2000), and since 128 packets is 120 × 0.4 = 48 yen, the cost burden for the advertiser can be reduced. In contrast, the conventional IS
DN Bch. Connection fee is 10 yen / packet (2000 March
Month).

As shown in FIG. 2B, the trader information processing device 20 is constituted by an information processing device such as a workstation server. The merchant information processing device 20 is connected to the advertiser information processing device 30 via the Internet line 40, and receives from the advertiser information processing device 30 the advertisement information (1 packet length 128 octets) that the advertiser wants to distribute to the user. Function (advertising information / receiving function) 21
And the advertisement information to the user terminal 10 by ISDN Dc.
h. There is provided a function (reception advertisement information / transmission function) 22 for transmitting the information via the communication interface 50.

Further, the trader information processing apparatus 20 has a function (payment execution function) 23 for executing from the purchase order to the settlement with the user terminal 10 by a user operation, and a function (user delivery / instruction) for giving a delivery instruction to the user. Function) 24. Further, the trader information processing apparatus 20 has a function (purchased information / recording function) 25 for recording information that the user terminal 10 that has transmitted the advertisement has purchased the advertiser's product or service in the customer database of the trader information processing apparatus 20. A function of transmitting the number of product purchases by advertisement to the advertiser information processing device 30 (the number of product purchases / transmission function) 26 and a settlement function of obtaining a back margin according to the number of product purchases from the advertiser information processing device 30 (back margin) (Settlement function) 26.

As shown in FIG. 2C, the advertiser information processing device 30 is constituted by an information processing device such as a workstation server. The advertiser information processing device 30
Trader information processing device 20 via Internet line 40
And a function (delivery desired advertisement information / transmission function) 31 for transmitting the advertisement information that the advertiser wants to distribute to the user to the trader information processing apparatus 20. Further, the advertiser information processing apparatus 30 has a settlement function of receiving the number of product purchases by advertisement from the trader information processing apparatus 20 and paying the back information margin to the trader information processing apparatus 20 in accordance with the number of product purchases.

Next, the operation of this embodiment will be described with reference to FIGS. FIG. 3 is a flowchart of the present embodiment.

First, the advertiser information processing device 30 sends an outline of a product or service to which the advertiser has entrusted online sales to an Internet connection company and its URL (Uniform) to the trader information processing device 20 via the Internet line 40.
Resource Locator) advertising information
Send in messages within octets (step A1)
1). Next, the trader information processing apparatus 20 receives the advertisement information transmitted from the advertiser information processing apparatus 30 ((Step A) 12).

Next, the trader information processing apparatus 20 transmits the received advertisement information from the user information database of the trader information processing apparatus 20 to the ISDN connected to the user terminal 10.
The Dch. Address of the TA (Terminal Adapter) is derived (step A13). Next, the Dch. Of the ISDN TA connected to the user terminal 10. The advertisement information of the advertiser (message within 128 octets) is transmitted to the address (step A14).

Next, the user terminal 10 receives the ISDN Dch.
The advertisement information transmitted via the terminal is received, the user terminal 10 displays the advertisement information, and makes the user recognize the advertisement information (step A15). Next, if the product or service of the advertisement information is the user's own purchase request, the user clicks the detailed URL of the product or service described in the advertisement information (step A16), and the user is linked to the advertisement information. IS to the online shop of the Internet connection company
DN Bch. Via the Internet, the online shop linked to the advertising information is displayed on the user terminal (step A
17).

Next, the user knows the details of the advertisement information from the online shop of the Internet connection company, and performs online payment to purchase the product or service (step A18). Next, the Internet connection provider informs the user information database of the trader information processing device 20 of the advertiser name, the advertisement information, and the user's purchase of the product or service in the online shop linked to the advertisement information (step A19). User purchase information such as name, purchased product name, and purchase price is stored (step A20).

Next, the trader information processing apparatus 20 searches the user information database for purchase statistical information such as a purchased product, the number of purchases, and a purchase price based on the advertisement information from the advertiser.
The purchase information is transmitted to the information processing device of the advertiser (step A21). Next, the advertiser information processing device 30 receives the purchase information from the Internet connection company (step A).
22), an online payment for paying a back margin according to the purchase information to the trader information processing apparatus 20 is performed (step A23).

(2) Second Embodiment Next, a push-type advertisement distribution system KH2 of this embodiment will be described with reference to the drawings. In the push-type advertisement distribution system of the present embodiment, the line connecting the user terminal and the Internet connection provider uses high-speed communication using XDSL (a general subscriber line using copper wire) instead of the always-connected line using ISDN Dch. Generic name of technologies to be realized), cable TV, digital data broadcasting, leased line service (NTT O
In contrast to the first embodiment, the ISDN Dch
The line speed is higher than the line speed, and one packet length is 12
The limit of 8 octets is removed.

Referring to FIG. 4, the push-type advertisement distribution system KH2 includes a user terminal 10, a trader information processing device 20, an advertiser information processing device 30, and an Internet line 40 interconnecting these components. Similar to the first embodiment, the user terminal 10 and the trader information processing device 20
Is always connected to ISDN Bch. Is replaced by an always-connected line (broadband line) 60 in a wide band.

Next, the operation of this embodiment will be described.
First, the advertiser information processing device 30
0, the advertisement information (detailed information of the message length is not limited to 128 octets or less) in which the advertiser has entrusted the online sales to the Internet connection company with detailed information of the product or service is transmitted to the vendor information processing device 20. I do. Next, the trader information processing apparatus 20 receives the advertisement information transmitted from the advertiser information processing apparatus 30. Next, the trader information processing apparatus 20 derives the received advertisement information from the user information database of the trader information processing apparatus 20 to an IP address connected to the user terminal 10. Next, the advertisement information of the advertiser (the message length is not limited to 128 octets or less) is transmitted to the IP address connected to the user terminal 10.

Next, the user terminal 10 receives the transmitted advertisement information, the user terminal 10 displays the advertisement information, and allows the user to recognize the details of the advertisement information. Next, if the product or service of the advertisement information is the object of the user's own purchase request, the user connects to the online shop of the Internet connection company linked to the advertisement information via the Internet, and the online shop linked to the advertisement information is connected to the user terminal. Will be displayed. Next, the user learns the details of the advertisement information from the online shop of the Internet connection company, and performs online payment to purchase the product or service.

Next, the Internet service provider informs the user information database of the trader information processing device 20 of the advertiser name, advertisement information, user name in the user information database of the online shop linked to the advertisement information. , A purchased product name, a purchase price, and the like are stored in pairs. Next, the trader information processing apparatus 20 searches the user information database for purchase information such as a purchased product, the number of purchases, and a purchase price based on the advertisement information from the advertiser, and transmits the purchase information to the information processing apparatus of the advertiser. .

Next, the advertiser information processing device 30 receives the purchase information from the Internet-connected business, and performs online payment for paying a back margin corresponding to the purchase information to the business information processing device 20. As described above, in the present embodiment, ISDN Dch. The advertising information delivery size of 128 octets is no longer restricted and advertisers
Push-type distribution of advertisement information exceeding octets becomes possible, and the user can obtain more detailed information from the distributed advertisement information.

[0030]

As described above, according to the present invention, the following effects can be obtained. The first effect is that the user can use the ISDN Dch. Advertisement information can always be received from the line to the user terminal, and the user does not need to connect to the line to receive it. In addition, ISDs related to the distribution of advertising information by Internet providers or advertising agencies
NDch. Connection fee is 0.4 yen / packet (2000
In this case, the advertisement company bears the burden, and the user can receive the advertisement information free of charge.

The second effect is that the Internet connection company can obtain the back margin from the advertiser according to the number of products actually purchased by the user based on the advertisement information delivered to the user, and the advertisement in the conventional advertisement information delivery can be obtained. It is possible to collect expenses other than fee income.

The third effect is that the Internet connection company constructs a product information DB purchased by the user,
Pinpoint advertisements according to the user's purchasing activities can be distributed to the user. The user can receive the advertisement information that matches his / her own purchase purpose, and can obtain the advertisement information according to the user's own purchase trend.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of a first embodiment of the present invention.

FIG. 2 is a functional block diagram of each device constituting the system of the first embodiment, wherein (A) is a user terminal, (B) is an information processing device of an Internet connection company, and (C) is an advertiser. It is an information processing device.

FIG. 3 is a flowchart of the first embodiment.

FIG. 4 is a system configuration diagram of the second embodiment.

[Explanation of symbols]

 KH Advertisement information distribution system 10 User terminal 20 Internet connection provider information processing device 30 Advertiser information processing device 40 Internet line 50 ISDN line 60 Broadband line

Claims (6)

[Claims] 1. An ISDN line to which a user terminal of a general user is constantly connected, an advertiser information processing apparatus installed on an advertiser side desiring to distribute advertisement information to the general user, and the advertiser information processing In response to a request for distribution of advertising information from an advertiser via the device, a vendor information processing device installed on the Internet connection vendor side that distributes the advertising information, the ISDN line, the advertiser information processing device, and the vendor information processing A push-type advertisement, wherein the advertisement information of the advertiser is delivered to the user terminal via the D channel of the trader information processing device and the ISDN line by connecting the device to an Internet line. Delivery system. 2. The push-type advertisement distribution system according to claim 1, wherein the Internet connection provider collects a back margin from an advertiser who has requested distribution of the advertisement information according to a purchase activity of the general user. . 3. The information processing apparatus according to claim 1, further comprising a database for recording a purchase result of a general user, and delivering advertisement information corresponding to an individual general user's purchase behavior to the user terminal. The push-type advertisement distribution system according to claim 2 or 3. 4. The message length of the advertisement information is 12
The push-type advertisement distribution system according to any one of claims 1 to 3, wherein the number is not more than 8 octets. 5. The push-type advertisement distribution system according to claim 1, wherein said ISDN line is replaced with a broadband line. 6. An ISDN line to which a user terminal of a general user is always connected, an advertiser information processing device installed on an advertiser side desiring to distribute advertisement information to the general user, an ISDN line and an advertisement A push-type advertisement distribution system, comprising: connecting a main information processing device to an Internet line; and distributing the advertisement information of the advertiser to the user terminal via a D channel of the ISDN line in a push type. .