JP2002007845A - Advertisement distribution system regarding advertiser and advertisement distribution medium owner as community on internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system on the Internet capable of drawing the maximum advantage even on a small-scale page by value- exchanging the advertisement rates not with the cash but with the service such as the discount of a commodity. SOLUTION: When an advertiser is registered in a system with a predetermined membership fee as an advertisement member, and an advertisement page producer is registered in the system free of charge as an advertisement distribution member, an advertisement budget corresponding to the predetermined membership fee is provided to the advertiser, and automatically distributed to the page of the advertisement distribution member. The data of the time of display of the advertisement in the page of the advertisement distribution member and the click number therein is collected by the system, and the advertisement up to the advertisement budget of the advertiser is achieved. The point obtained by the advertisement distribution member is repaid by the on-line shopping in the page of the advertisement member, and the discount frame of the advertisement member is simultaneously repaid.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to the effective realization of all forms of advertising and sales in which a product is sold and an advertisement for it is sold, other than a cooperative network and the Internet, or the like.

[0002]

2. Description of the Related Art In the field of Internet advertising, advertisers and distribution media have conventionally been separated, and for advertisers, advertising expenses and sales have been completely separated. For this reason, advertising expenses are paid by cash regardless of the advertising effect, which causes an increase in advertising expenses, and the effect is also opaque.

[0003] At present, advertising distribution media (homepage creators) on the Internet are small in the number of copies that can be distributed except for a part, and profits from advertisements cannot be expected much.

It has been difficult to adjust the quantitative balance between the advertiser and the advertisement distribution medium.

[0005]

[0005] There are a considerable number of homepage producers serving as distribution media in Internet advertising. Each of these pages can function as an advertising medium, but at present it is not possible to obtain a small and large cash income. From an advertiser's perspective, general advertising fees cannot be assured that they are not in a fixed amount, and it is always unclear whether this will lead to immediate sales. By using this system, you can maximize the benefits of small pages by exchanging value with services such as product discounts instead of cash.

[0006]

In order to achieve the above object, in the method of the present invention, an advertiser registers in the system as an advertising member at a fixed fee. The advertisement page creator registers in the system for free as an advertisement distribution member.

[0007] The system provides the advertiser with an advertisement space for the fixed membership fee and automatically distributes the advertisement to the advertisement distribution member's page. The system collects data such as how many times the advertisement has been displayed on the page of the advertisement distribution member and how many people have clicked on the page, and performs advertisement up to the advertiser's advertisement space.

[0008] The points obtained by the advertisement distribution member are amortized by online shopping on the advertisement member's page, and at the same time, the discount frame of the advertisement member is also amortized.

[0009] When the amortization of the advertising space of the advertising member is completed within a certain period of time, switching to a page advertisement between the advertising distribution members leads to an increase in the overall advertising effect.

[0010] The advertisement distribution system as described above is realized by a database system and a program.

[0011]

As described above, the advertiser can continuously advertise at a low cost as an advertising member, and can obtain the maximum effect in the form of discount sales of its own products.

The advertisement distribution page creator can operate the advertisement distribution member even at a small scale as a member of the advertisement distribution, and the profit thereof can be used to the maximum extent as a product discount purchase.

[Brief description of the drawings]

 FIG. System overview

Claims (3)

[Claims] 1. A system for automatically distributing an advertisement of an advertiser member to an advertisement distribution member on the Internet and measuring the effect of the advertisement. 2. A system for automatically switching an advertising distribution member to a temporary advertiser on the Internet in order to correct a difference in advertising volume between an advertiser member and an advertising distribution member. 3. A system for providing an advertiser's advertising contribution slot in the form of a sale item discount instead of cash.