JP2002007748A - Method and system for selling or renting merchandise through information network, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method, etc., that improves merchandise sales, etc., without reducing the desire for purchasing by enabling a consumer to fully understand the functions and effects of a merchandise which the consumer wishes to purchase or the like in in internet sales, etc. SOLUTION: The re-edited video (animation) 41 of video photographed for a television shopping program is displayed on the left side of the screen of the monitor 22 of a personal computer via an information network such as the Internet, and a magnified image (static image) 42 is displayed on the right side of the screen. In this way, because the video (animation) of live performance is displayed about the merchandise broadcasted in the television shopping program a consumer (a) can readily and also fully understand the functions, effects, etc., of the merchandise. Because the magnified image (static image) of the merchandise is also displayed in parallel, detailed parts that are difficult to understand in the images of the live performance about the merchandise has the opposite effect of enabling the overall image can easily be understood.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an invention for selling or renting goods through an information network such as the Internet.

[0002]

2. Description of the Related Art By utilizing the Internet technology that has progressed rapidly in recent years, merchandise sellers or renters (hereinafter referred to as "sales companies, etc.") provide consumers with descriptions and advertisements of merchandise. 2. Description of the Related Art Internet sales for selling products and the like have become widespread. According to the Internet sales, the products can be sold for 24 hours, and the delivery of the products can be performed by delivery or the like. For this reason, there is an advantage in Internet sales that merchandise can be sold in accordance with the lives of modern people, compared to store sales.

[0003] However, in the conventional Internet sales, a photographic image of a product and a description of a function / effect are simply displayed on a monitor screen of a personal computer or the like. Can't really be used. For this reason, there is a disadvantage that it is difficult for consumers to understand the functions and effects of the product as compared with general store sales. In addition, this often results in a disadvantage for a dealer or the like, because consumers often forgo purchase or abandon the purchase.

[0004]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described circumstances, and has been made in consideration of the functions and effects of a product which a consumer desires to purchase or the like in Internet sales or the like. It is an object of the present invention to provide a method, a system, and a recording medium for improving the sale of a product without reducing the willingness to purchase.

[0005]

According to the first aspect of the present invention, a product is sold via an information network by using at least a part of a video taken for a television shopping program. Or a method of selling or renting a product to rent.

[0006] Here, the "video taken for a TV shopping program" means a video taken for a TV shopping program in a shooting studio or the like, and a video portion obtained by editing the video after the shooting for TV broadcasting. Is also included.

[0007] Further, "by using at least a part of moving images among images shot for a television shopping program" means that the sale of merchandise and the like can be performed through an information network. It is not necessary to use at least a part of the moving images among the captured images via the information network. That is, for example, a case is also included in which at least a part of a moving image of a video shot for a television shopping program is broadcasted on a large screen on a street, and subsequent ordering of goods is performed via the Internet or the like.

[0008] Further, the "information network" includes the Internet and dedicated lines.

According to a second aspect of the present invention, at least a part of a moving picture taken out of a video taken for a television shopping program is released through an information network, thereby selling or renting a product to be sold or rented. Is the way.

According to a third aspect of the present invention, there is provided a method for selling or renting a product, which sells or rents a product via an information network by using at least a part of a video broadcasted in a television shopping program. It is.

Here, in the present invention, the “video broadcasted by a television shopping program” is defined in claim 1 as
This refers to a video edited for broadcast on a television based on a "video taken for a TV shopping program" at a shooting studio or the like.

According to a fourth aspect of the present invention, there is provided a method of selling or renting a product for selling or renting a product by publishing at least a part of a video broadcasted by a television shopping program through an information network. It is.

[0013] The invention according to claim 5 is characterized in that at least a part of the video taken for the television shopping program or the video broadcasted by the television shopping program is displayed together with the still image of the product. A method for selling or renting a product according to claims 1 to 4.

According to a sixth aspect of the present invention, the still image of the product is at least a part of a video taken for the television shopping program or a video broadcasted by the television shopping program via the information network. 6. A method for selling or renting a product according to claim 5, wherein the method is released simultaneously.

According to a seventh aspect of the present invention, the still image of the product is released in parallel with at least a part of the video taken for the TV shopping program or the video broadcasted by the TV shopping program. A method for selling or renting a product according to claim 5, characterized in that:

According to an eighth aspect of the present invention, there is provided an online sales system for selling or renting a product by providing the product information via an information network, wherein the product information is a video or a television photographed for a television shopping program. An online sales system characterized in that the information is information including at least a part of a moving image of a video broadcasted in a shopping program.

The invention according to claim 9 is the net sales system according to claim 8, wherein the product information is information including a still image of the product.

According to a tenth aspect of the present invention, the still image of the product is displayed in parallel with at least a part of a moving image of a video shot for the TV shopping program or a video broadcasted by the TV shopping program. An online sales system according to claim 9, wherein:

According to an eleventh aspect of the present invention, there is provided a recording medium which records a program which can be read by a computer to execute the operation of the method or system according to any one of the first to tenth aspects. .

Here, the "recording medium" is only required to be able to read a program for executing the above-described method or operation by the computer, and does not depend on a physical recording method. ROM, DVD, M
O, MD, magnetic tape, etc. correspond.

[0021]

Embodiments of the present invention will be described below. Note that, for convenience of explanation, a case where a product is sold will be described. However, the present invention is not limited to this, and rent (rental, lease, etc.) of a product is also included.

First, an outline of an Internet sales (hereinafter referred to as "net sales") system according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a diagram showing a relationship among a manufacturer (A), a distributor (B), and a consumer (C), which appear in describing this embodiment.

The manufacturer (A) is a person who manufactures the product, and sells the manufactured product to the distributor (Otsu) or outsources the sales. Distributor (Otsu), WWW (Wo
ld Wide Web) server 8 through an information network such as the Internet 50 to consumers (C)
Is the person who sells goods online, and is the core of the present invention. The consumer (C) is a person who purchases a desired product using the Internet sales by the personal computer 21 or the like.

The manufacturer (A) also has a personal computer 51 for communicating with the seller (B) and the consumer (C) via an information network such as the Internet. Further, the seller (Otsu) can investigate the purchase trend of the consumer from the order from the consumer (Hei) or the like, and can provide the manufacturer (A) with the result of the investigation.

The delivery of the goods to the consumer (C) may be carried out by the seller (B) or by the manufacturer (A).

Next, a procedure until the sales company (Otsu) starts online sales will be described with reference to FIG. still,
FIG. 2 is a flowchart showing a preparation procedure for conducting online sales. The procedure by which the consumer purchases a product using the online sales will be described later.

As shown in FIG. 2, the distributor (A) records a TV shopping program for a product that the manufacturer (B) wants to sell as a TV shopping (step S1). As is well known, the contents of the television shopping program are described by using a person who is accustomed to handling the product, a talent, etc., and a description, a demonstration (how to use, etc.), a price presentation, and the like (hereinafter, referred to as a “performance”). Is what you do. This recording is performed, for example, for 5 minutes per product.

Next, the distributor (A) edits the recorded video (step S2). This editing is shortened to, for example, 2 minutes and 30 seconds due to the broadcast time on the television.

Thereafter, the edited video is a terrestrial wave,
It is broadcast as a television shopping program via a satellite wave, a cable television system, or the like (step S).
3). In addition, video of demonstrations on a plurality of types of products requested by another manufacturer are also broadcast on television. Up to this point, it is the same as the production and broadcasting of a television shopping program conventionally performed.

Next, the seller (A) selects, from the plurality of types of products, a product which has been sold a lot by the TV shopping or a product which is attracting attention due to many inquiries (step S4). . Then, sales are performed again by the method described below.

First, the sales company (A) re-edits the video of the above-mentioned demonstration with respect to the products and the like sold in large numbers by television shopping (step S5). For example, it is conceivable to extend and edit the broadcast time from 2 minutes and 30 seconds to 4 minutes. In this extended portion, for example, a reaction to the product of the talent or the like is inserted more. Distributor (A)
Performs content production for online sales based on the video (moving image) after the re-editing (step S6).
This content production includes production of a still image representing a product from different directions. In addition, the distributor (A) stores the data of the produced online sales content on the HDD.
It is stored in the video storage unit 20 of the (Hard Disk Drive) 10 (step S7). In addition, the following customer DB1
1. The product DB 12, the temporary storage unit 13, the temporary storage unit 14, and the final confirmation DB 15 may exist in the HDD 10 or may exist in another HDD.

Next, a procedure in which a consumer (C) purchases a product by using the personal computer 21 by using online sales will be described with reference to FIGS. FIG. 3 is a schematic diagram showing data, physical distribution, and the like transmitted and received between the seller (Otsu) and the consumer (H). The hatched portions indicate the functions of the WWW server 8. FIG. 4 shows a computer 21 when a consumer (Hei) purchases a product via the Internet.
3 is a diagram showing an image displayed on a monitor 22 of FIG.

First, when a consumer (C) purchases a product, it is necessary to pre-register his / her user ID and password. Therefore, the consumer (Hei) gives the seller (Otsu) their address, name, phone number, user ID,
Inform basic information such as a password (step S1
0). The method of notifying the basic information is not only performed through the Internet or the like, but also may be a postcard, a telephone, or the like. Further, the seller (Otsu) stores the notified basic information in the customer DB 11 (Step S11).

Next, when the consumer (Hei) purchases a product, he / she sells the WWW server 8 of the seller (Otsu) via the Internet from the personal computer 21 via the Internet.
ePage) 9 is accessed (step S12). Thereby, the product name list display function 8a of the WWW server 8
Thus, the product name list data stored in the product DB 12 is read, and the [product name list screen] 31 is displayed on the monitor screen of the personal computer 21 (step S13).

Next, the consumer (Hei) [Product name list screen]
From 31, a product of interest (desired to be purchased) is selected by a mouse or a keyboard (hereinafter, referred to as a “mouse or the like”) (step S 14). As a result, the product description function 8b of the WWW server 8 causes the video storage unit 20 to operate.
Is read, and a [product description screen] 32 is displayed on the monitor 22 of the personal computer 21 (step S15). The [product description screen] 32 displays the video (moving image) 41 after the re-editing in step S5 and an enlarged image (still image) 42 of the product.

Here, the video (moving image) 41 after the re-editing is
As shown in FIG. 4, the enlarged image (still image) 42 of the product is displayed on the left side of the screen of the monitor 22 of the personal computer 1, and is displayed in parallel on the right side of the screen of the monitor 2.

Of these, the video (moving image) 41 after re-editing
4A to 4C are images in which a demonstration on a product is displayed. In addition, the video 41 after re-editing
Below, are formed various operation buttons 43a to 43e and a "return" button 44 for returning to the previous screen. Here, when the operation button (reproduction) 43c is pressed with a mouse or the like, a video of a demonstration on a product is displayed as shown in FIGS.

The enlarged image (still image) 42 of the product is
Rotation buttons 45a to 45d formed of four-directional arrows are formed, and when any of them is pressed with a mouse or the like,
An image of a product viewed from a different viewpoint is displayed. Here, when the rotation button 45a is pressed in the state of FIG. 4A, a front view of the product is displayed as shown in FIG. 4B. When the rotation button 45b is pressed, a top view of the product is displayed as shown in FIG.

Next, the consumer (C) presses the "shopping basket" button 2 displayed on the monitor 22 with a mouse or the like when purchasing the selected product (step S16). Thereby, the [ID / password screen] 33 is displayed on the monitor 21 by the ID / password request function 8c of the WWW server 8, and the input of the user ID and the password is prompted (step S17). Then, the consumer (C) inputs his / her user ID and password (step S18). Then, the customer ID function 8d of the WWW server 8 causes the entered user ID to be input.
Then, it is determined whether the password matches the user ID and the password stored in the customer DB 11 (customer authentication) (step S19). If the customer authentication determines that the customer is valid, the selected product is temporarily stored in the temporary storage unit 13 by the basket function 8e of the WWW server 8 (step S2).
0). Here, the basket function 8e is a function used by the consumer (Otsu) to temporarily store the product data desired to be purchased and to collectively purchase it later. Further, the basket function 8e calculates the total sum of the product prices related to the product data stored in the temporary storage unit 13, and the monitor 2
2 may be provided in the WWW server 8.

When a plurality of products are purchased at one time, the consumer (C) stores the product data in the temporary storage unit 13 by pressing the "shopping basket" button 2 for the products other than the above products. I do. However, from the second product, it is not necessary to input the user ID and the password.

Next, when the consumer (C) checks the product data stored in the temporary storage unit 13, he presses the "Confirm" button 5 using a mouse or the like (step S21). Thereby, basket check function 8g of WWW server 8
As a result, the data of the product (plural or singular) stored in the temporary storage unit 13 is read, and the [purchase wish list screen] 34 is displayed on the monitor 2 of the personal computer 1 (step S22). Then, the consumer (C) reconfirms the product to be purchased, and if there is an unnecessary product, presses the "Delete" button 6 with a mouse or the like (step S23). As a result, the selected product data is deleted from the temporary storage unit 13 by the basket deletion function 8h of the WWW server 8 (step S24).

If there is no unnecessary product or there is an unnecessary product but it is deleted, the consumer (C) presses the "confirm" button 7 (step S25). This allows
The purchase information accumulation function 8i of the WWW server 8 accumulates the commodity data desired to be purchased and the data of the basic information relating to the consumer (C) in the temporary accumulation unit 14 (step S26). Further, the [quantity / delivery destination specification screen] 35 is displayed on the monitor 2 by the quantity / delivery destination specification function 8j of the WWW server 8, and the consumer (C) is prompted to specify the quantity and the destination (step S27). . The quantity / delivery destination designation function 8j is a function for having the consumer (C) designate the quantity and the delivery destination of the purchased commodity, and the quantity and the delivery destination designation can be changed for each commodity.

Next, the consumer (C) designates the quantity and the delivery destination with a mouse or the like (step S28). This allows
The purchase information storage function 8i of the WWW server 8 stores the quantity and delivery destination data in the temporary storage unit 14 (step S29). In addition, the payment method selection function 8k of the WWW server 8 displays a [payment method selection screen] 36 on the monitor 2 to urge the consumer (C) to select a desired method from a plurality of payment methods (step). S3
0). This payment method includes, for example, cash on delivery, bank transfer, postal transfer, convenience store transfer, registered mail, and credit card payment.

Next, the consumer (C) selects a payment method with a mouse or the like (step S31).

As a result, the data of the selected payment method is stored in the temporary storage unit 14 by the purchase information storage function 8i of the WWW server 8 (step S32). Further, the commodity data, basic information data, quantity data, delivery destination data, and payment method data stored in the temporary storage unit 14 are read by the final confirmation function 8l of the WWW server, and the final confirmation screen is displayed on the monitor 2. The display of 37 prompts the consumer (Hei) to confirm the final purchase of the product (Step S33).

Next, the consumer (He) presses the "purchase" button 6 with a mouse or the like if there is no mistake in the final check (step S34). On the other hand, if there is a mistake, the consumer (Hei) presses the “Change” menu 7 with a mouse or the like, changes the purchase content on another screen (not shown), and finally “Purchase”.
Press button 6. Thus, the commodity data, basic information data, quantity data, delivery destination data, and payment method data accumulated in the temporary accumulation unit 14 are sent to the final confirmation DB 15 and accumulated by the final confirmation information accumulation function 8m of the WWW server 8. Is performed (step S35). At this time,
The order numbers are also stored in association with each other. This order number is a number necessary for specifying order items when delivering or inquiring about products in the future.

Finally, a [thank you screen] 38 is displayed on the monitor 22 by the thanks transmission function 8n of the WWW server 8 (step S36). In this [Thank you screen] 38,
Thanks for purchasing the product and the above order number are displayed.

When the ordering of the goods is completed in the above-described procedure, the goods are delivered from the seller (B) to the consumers (B) after the payment of the goods by the consumer (B) or the like.

Also, from the manufacturer (A) to the consumer (He)
In the case of delivery to a manufacturer, information on the product data and the like and an order number are sent from the distributor (B) to the manufacturer (A). In addition, the seller (Otsu) surveys the consumer's purchase trends based on the basic information such as the age of the consumer and the purchased products, and reflects it in the future production of TV shopping programs, and uses the survey results as a manufacturer. (A). In particular, when producing a television shopping program including a control, it is possible to create a demonstration scenario of a product according to a consumer class.

As described above, according to the present embodiment, since the video (moving image) of the demonstration related to the product broadcasted by the television shopping program is displayed, the consumer (C) can check the function and the effect of the product. Can be easily and fully understood. The video (moving image) uses a video shot for producing a television shopping program, and it is not necessary to take the video for the online sales according to the present embodiment. Production costs can be reduced.

Further, since the enlarged images (still images) of the products are also displayed in parallel, it is possible to easily understand the details and the whole image which are difficult to understand in the video of the demonstration on the products. Moreover, an enlarged image (still image) of the product
Can also display an image of a rotated product, so that the details of the product can be understood in more detail.

The program for executing the steps which can be realized by the computer among the above steps S10 to S36 may be recorded on a computer of the seller (Otsu) or the program is recorded. The program may be installed in the computer or the like using a recording medium such as an FD, CD-ROM, DVD, MO, MD, or magnetic tape, and may be processed in the same manner as the above steps.

In the above-described embodiment, in step S4, from among a plurality of types of products, a product that has been sold by television shopping or a product that has attracted attention due to a large number of inquiries has been selected. It is not limited, and any product may be selected.

Further, in the above embodiment, step S15
In the example, the reedited video (moving image) 41 is displayed on the left side of the screen, and the enlarged image (still image) 42 of the product is displayed on the right side of the screen. However, the present invention is not limited to this, and the left and right sides may be reversed.

[0055]

As described above, according to the present invention,
In order to sell or rent a product by using at least a part of the video taken for a TV shopping program, even if the product is sold through an information network such as the Internet, function,
The effects and the like can be easily and fully understood. In addition, the above-mentioned video (moving image) uses a video taken for producing a television shopping program, and it is not necessary to take a video for the online sale of the present invention. Costs can be reduced.

[Brief description of the drawings]

FIG. 1 is a diagram showing a relationship among a manufacturer (A), a seller (B), and a consumer (C), which appear in describing an embodiment of the present invention.

FIG. 2 is a diagram showing a flowchart showing a preparation procedure for a sales company (B) to perform online sales in the embodiment of the present invention.

FIG. 3 is a diagram showing data, distribution, and the like transmitted and received between a seller (B) and a consumer (B) in the embodiment of the present invention.

FIG. 4 is a diagram illustrating an embodiment of the present invention in which a consumer (P) purchases a product via the Internet by using a personal computer 2;
The figure which showed the image displayed on one monitor 22.

[Explanation of symbols]

 1 Rotation button 2 "Shopping basket" button 3 "Confirm" button 4 "Delete" button 5 "Confirm" button 6 "Purchase" button 7 "Change" menu 8 WWW (World Wide Web) server 8a Product name list display function 8b Product Description function 8c ID / password request function 8c 8d Customer authentication function 8e Basket function 8f Amount calculation function 8g Basket confirmation function 8h Basket deletion function 8i Purchase information storage function 8j Quantity / delivery destination specification function 8k Payment method selection function 8l Final confirmation function 8m Final confirmation information storage function 8n Thank-you transmission function 9 Internet sales HP (Home Page) 10 HDD (Hard Disk Drive) 11 Customer DB 12 Product DB 13 Temporary storage unit 14 Purchase DB 20 Video storage unit 21 PC 22 Monitor 31 [Product name list Side) 32 [Product description screen] 33 [ID / password screen] 34 [Purchase wish list screen] 35 [Quantity / delivery destination specification screen] 36 [Payment method selection screen] 37 [Final confirmation screen] 38 [Thank you screen] 41 Video (moving image) after re-editing 42 Enlarged image of product (still image) 43 Various operation buttons 44 "Back" button 45 Rotation button 50 Internet 51 PC

Claims (11)

[Claims] 1. Using at least a part of moving images taken for a television shopping program,
A method of selling or renting goods that sells or rents goods via the information network. 2. A method of selling or renting a product for selling or renting a product by publishing at least a part of a moving image of a video taken for a television shopping program through an information network. 3. A method of selling or renting a product that sells or rents a product via an information network by using at least a part of a video broadcasted in a television shopping program. 4. A method of selling or renting a product, which sells or rents a product by publishing at least a part of a moving image among videos broadcasted by a television shopping program through an information network. 5. The still image of the product as well as at least a part of a video taken for the television shopping program or a video broadcasted in the television shopping program is also disclosed. How to sell or rent a product. 6. The method according to claim 6, wherein the still image of the commodity is released via the information network at the same time as at least a part of the moving image taken for the television shopping program or the video broadcasted by the television shopping program. A method for selling or renting a product according to claim 5, characterized by: 7. The still image of the product is released in parallel with at least a part of a video taken for the television shopping program or a video broadcasted in the television shopping program. Method of selling or renting the product described in 5. 8. An online sales system for selling or renting a product by providing product information via an information network, wherein the product information is a video taken for a TV shopping program or a video broadcasted on a TV shopping program. An internet sales system characterized in that the information includes at least a part of a moving image. 9. The net sales system according to claim 8, wherein the product information is information including a still image of the product. 10. The still image of the product is displayed in parallel with at least a part of a video taken for the television shopping program or a video broadcasted in the television shopping program. 9. The online sales system according to item 9. 11. A recording medium on which is recorded a program capable of executing the method or system according to claim 1 when read by a computer.