JP2001325291A - Method for providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement information providing method by which a person to whom advertisement information is provided obtains more useful information and an advertiser performs a more efficient advertisement. SOLUTION: The method is the one for providing advertisement information to the person to whom advertisement information is provided through the use of a computer 80 which is connected to an information terminal 10 so as to exchange data each other via an information terminal 5 carried by the provided person and via the output terminal 10 by which data communication is performed with the information terminal 5. The method is provided with a distribution step for distributing advertisement information to the terminal 10, which consists of various kinds of advertisement data to which kind identifying data for specifying the kind of a corresponding advertisement are given, with a history register step for registering kind identifying data of read advertisement data in correspondence to provided person specifying information as a read history, by which the information terminal 5 or the provided person is specified, and with a selection step for selecting advertisement data of the kind to be distributed to the information terminal 5 which is carried by the provided person based on the registered read history.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention can obtain more useful information for a recipient of advertisement information.
The present invention relates to a method of providing advertisement information that can execute an advertisement more efficiently for an advertiser.

[0002]

2. Description of the Related Art Conventionally, advertisement information is provided to an unspecified number of advertisers, such as advertisements and commercials of print media such as newspapers and magazines, by giving the advertisers tastes and interests. A one-way advertisement method using mass media that distributes advertisement information without considering the advertisement is used.

[0003]

In these conventional advertising methods, a vast amount of advertisement information is provided unilaterally without considering the tastes and interests of the advertiser. Advertisers cannot select and receive the advertising information they need and receive it efficiently. For advertisers, select advertisers who are interested in advertisements without offering them to uninterested advertisers. There was a problem that a more effective advertisement could not be implemented.

[0004] Therefore, the present invention has been made in view of the above-mentioned problems, and it is possible to obtain more useful information for a provider of advertisement information and to obtain more efficient advertisement for an advertiser. It is an object of the present invention to provide a method for providing advertisement information that can implement the following.

[0005]

In order to solve the above-mentioned problems, an advertisement information providing method according to the present invention comprises an information terminal possessed by an advertisement information recipient and an output terminal capable of data communication with the information terminal. An advertisement information providing method for providing advertisement information to a recipient using a computer connected to the information terminal via a terminal so as to be able to exchange data with the information terminal, the type identification data being capable of specifying the type of the corresponding advertisement A distribution step of distributing advertisement information composed of various types of advertisement data to the information terminal, and provider identification information capable of identifying an information terminal or a provider as a browsing history using type identification data of the browsed advertisement data. And a selection step of selecting advertisement data of a type to be distributed to an information terminal possessed by the provider based on the registered browsing history. It is characterized in that it comprises a. According to this feature, advertisement data of a type frequently viewed by the provider selected based on the browsing history of the provider in the selection step is distributed to the information terminal possessed by the provider. As a result, the recipient can not only efficiently obtain more interesting advertising information of his / her interest, but also the advertiser, Advertising can be implemented efficiently.

[0006] In the advertisement information providing method according to the present invention, it is preferable that the advertisement information includes advertisement data related to an area where the output terminal is installed. If you do this,
The advertiser can obtain local information related to the area where the output terminal is installed.

[0007] The method of providing advertisement information according to the present invention may include a value providing step of adding a predetermined value to the recipient or the information terminal possessed by the recipient based on the browsing history. preferable. In this way, the provider can obtain predetermined value, for example, points by browsing the advertisement, and can receive services based on these points.

[0008] In the advertisement information providing method according to the present invention, the computer is connected to an advertiser's computer, and the advertisement data includes an e-mail address of the advertiser's computer. A transfer step of transferring the mail to the computer of the advertiser, and a specific value for giving a specific value based on the transmission of the e-mail to the recipient who transmitted the e-mail or the information terminal owned by the provider. A value providing step. By doing so, the advertiser can confirm the sent e-mail, thereby grasping the advertisers who have viewed the advertisement and the number thereof, and grasping the effect of the advertisement.

[0009] In the advertisement information providing method according to the present invention, the information terminal possessed by the recipient is a communication terminal having a unique telephone number and capable of two-way wireless communication. Preferably, the telephone number is used as recipient identification information that can identify a person. With this configuration, by using the telephone number as the recipient identification information, the amount of information stored in the computer can be reduced, and the processing load in the history registration processing and the like can be reduced.

[0010] In the advertisement information providing method according to the present invention, it is preferable that data communication between the information terminal and the output terminal can be performed in a non-contact state. If you do this,
There is no need to fixedly connect the information terminal and the output terminal with a communication cable or the like, and the advertiser can receive the advertisement information while being movable within the communicable area of the output terminal. Convenience can be improved.

[0011]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment) An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 shows a configuration of an advertisement information providing system to which the advertisement information providing method of the present invention is applied. FIG. 2 is a perspective view showing an external appearance of a service terminal which is an output terminal used in the advertisement information providing system according to the present embodiment. FIG. 3 is a diagram showing an advertisement information providing system according to the present embodiment. FIG. 4 is a block diagram showing a configuration of the service terminal used, and FIG. 4 is a block diagram showing a configuration of a management server arranged in a service terminal management center configuring a system for providing advertisement information of the present embodiment. 5
6 is an external perspective view showing a simplified portable telephone (PHS) terminal as an information terminal possessed by the recipient, and FIG. 6 is a block diagram showing a configuration of the simplified portable telephone (PHS) terminal. FIG. 7 is a block diagram showing a configuration of a Bluetooth unit mounted on the service terminal and the PHS terminal of the present embodiment.

First, the system for providing advertisement information used in this embodiment will be described with reference to FIG. 1. The system for providing advertisement information in this embodiment includes a kiosk provided in a station or the like as a store. A service terminal 10 as a plurality of output terminals capable of performing data communication with a simple type portable telephone (PHS) terminal 5 which is an information terminal owned by the recipient and installed in a store such as a convenience store or the like, In the example, the service terminal 10 is disposed in a service terminal management center of a service provider that provides a service of providing advertisement information, and
And a management server 80 connected to a plurality of advertisers' computers 90 via an Internet network, which is a computer network.

First, the service terminal 10 as an output terminal used in the present embodiment will be described. As shown in FIG. Handset 1 to do
2, a display 14 having a touch panel function is provided at a lower position of the handset 12, and the display 14 and the handset 12
And a small CCD camera 13 for security.
Is installed.

At the lower left and right sides of the display 14, a full-range speaker 25 for outputting operation guides by voice and for listening to music contents is mounted. Drive 15 capable of inserting a mini disk (MD) as a recording medium for recording data and the like, and a memory card slot 22 capable of inserting an IC recording medium such as smart media or CompactFlash (registered trademark). A card unit 23 capable of writing and rewriting data to each recording medium and reading a card-type recording medium such as an IC card is provided.

Further, an operation panel facing upward is provided at a lower position of each of the slots and the like, and on the operation panel, a ten-key pad 24 operated by an operator when directly performing input, a photograph and the like are provided. Has a scanner 16 that can read the full-color image in full color.

In the lower position of the operation panel, A4
It has a full-color printer 17 of a size, a small printer 19 for issuing receipts, and a self-coloring printer 20 that can also be used for photographic output. And the full-color printer 1
A small cash processing unit 29 (see FIG. 3) composed of the bill identification unit 18 and the coin identification unit 21 is arranged between the receipt printer 7 and the receipt printer 19, and can be used for toll settlement and the like. I have.

As shown in FIG. 3, a control microcomputer 32 for controlling the operation of the service terminal 10 is connected inside the service terminal 10 so as to control the above-mentioned units. The communication unit 28 for performing data communication with the management server 80 located in the service terminal management center via the dedicated line 50, the guide voice data to be reproduced is converted into analog voice, and the handset 12 D / A / A / D conversion unit 26 for converting input voice into digital data
And an amplifier 27 for amplifying the audio signal converted by the D / A / A / D conversion unit 26, a control program in which the control contents of the control microcomputer 32 are described, and a control program transmitted from the management server 80. In the case where the storage device 31 that stores the advertisement information or the like and the information terminal owned by the recipient is the PHS terminal 5 with Bluetooth,
A Bluetooth unit 30 that performs data communication with the HS terminal 5 by using a radio wave (2.47 GHz band) having a frequency different from that of the communication radio band (1.9 GHz band) of the PHS terminal 5; The transmission and reception of various data with the PHS terminal 5 entering the communication area of the service terminal 10 can be performed in a non-contact manner, and various types of communication with the management server 80 connected via the dedicated line 50 can be performed. It is possible to send and receive data.

When the provider visits the store where the service terminal 10 is installed, for example, by shopping, and the PHS terminal 5 owned by the provider enters the communication area of the service terminal 10, , The service terminal 10 performs a normal authentication procedure according to the Bluetooth standard with the PHS terminal 5 that has entered the service area, and
The telephone number data of the HS terminal 5 and the browsing history data of the distributed advertisement are received and obtained through the Bluetooth unit 30 in a non-contact manner. The obtained phone number data and browsing history data of the PHS terminal 5 possessed by the recipient are transmitted to the management server 80, and the browsing history data is registered in association with the phone number data of the recipient, The advertisement data for the recipient is distributed to the PHS terminal 5 via the service terminal 10.

Next, the management server 80 used in this embodiment
The configuration of the management server 80 will be described with reference to FIG.
Are a central processing unit (CPU) 81 for performing each operation control based on a predetermined processing program, a RAM 84, current time information, date and time, and a data bus 87 for internally transmitting and receiving data. A real-time clock (RTC) 86 capable of outputting calendar information such as the day of the week, a communication interface 83 for transmitting and receiving data to and from the service terminal 10, and a communication interface 82 for transmitting and receiving data to and from the advertiser's computer 90. Or an advertisement that is composed of a magnetic disk or a magneto-optical disk, and that includes advertisement data that includes the e-mail address of the advertiser and that is provided with type identification data that can specify the advertisement type (genre) to which the advertisement data belongs. An information database (DB);
As shown in FIG. 9, the advertisement type data of the advertisement information browsed by the corresponding PHS terminal 5 corresponding to the telephone number of the PHS terminal 5 possessed by the recipient is registered as a browsing history, and A provider DB to which predetermined points as value are added and added based on the browsing status of the advertisement data of the user, a control program in which various processing contents executed by the central processing unit (CPU) 81 are described. Computer 85 connected to a storage device 85 in which
It is.

As described above, in the present embodiment, the recipient DB
In the above, the telephone number assigned to the PHS terminal 5 is used as the personal information of the recipient and the information that can identify the PHS terminal 5, and this reduces the data capacity in the recipient DB. Although it is preferable because it can be performed, the present invention is not limited to this, and the personal information of the recipient and the information that can identify the information terminal include an identification code (ID) unique to the information terminal, the name of the recipient, and the like. It is good.

The advertisement type (genre) of the advertisement information DB includes local information on the area where the service terminal 10 is installed, and the advertisement data of these local information is uniquely defined for all PHSs. The local information is distributed to the terminal 5 so that all the recipients can obtain the local information.

As shown in FIG. 1, the management server 80 is connected to a plurality of service terminals 10 via a dedicated line 50.
Is connected to the service terminal 1
0, the service terminal 10
The advertisement data distributed to the PHS terminal 5 of the provider via the service terminal 10 is included in the advertisement browsing history data of the provider. The management server 80 determines based on this.

As shown in FIG. 1 and FIG. 4, this management server 80 is connected to each advertiser's computer 90 via the Internet network.
The S terminal 5 can be connected to the Internet network via the service terminal 10 and the management server 80, and sends an e-mail to the mail address of the advertiser included in the advertisement data provided by the recipient. When the provider sends an e-mail to the advertiser, the management server 80 gives the provider a specific point larger than a normal point. The added points are added to and updated to the accumulated points registered in association with the telephone number of the recipient.

Next, as shown in FIG. 5, the PHS terminal 5, which is an information terminal possessed by the provided person, is almost the same as a general PHS terminal that is generally used. As shown in FIG. 6, a transmitting / receiving RF module 60 including a receiving unit 61, a transmitting unit 62, and an antenna switch 63 for exchanging radio waves in the 1.9 GHz band with the base station (not shown) via an antenna 51.
Π / 4 shift QPS for demodulating radio waves received by the transmission / reception RF module 60 and modulating radio waves transmitted by the transmission / reception RF module 60
A K modem 64 and a Bluetooth unit 68 for transmitting various data to the Bluetooth unit 30 of the service terminal 10 in a non-contact manner and receiving various data transmitted from the Bluetooth unit 30 in a non-contact manner. The Bluetooth unit 68 transmitted from the service terminal 10 together with the identification ID and telephone number data unique to the PHS terminal 5
, A non-volatile flash memory 67 for storing various data such as advertisement information and advertisement browsing history, an LCD panel 53 and an LCD driver 69 for displaying various stored contents and the like stored in the flash memory 67 The LCD module 70 is composed of an LCD module 70, and the audio input from the microphone 55 is digitized by an adaptive difference quantization (ADPCM) method, and ADPCM data output from the π / 4 shift QPSK modem 64 is output. An ADPCM codec 72 for converting the
An amplifier 73 and a micro speaker 52 connected to the M codec 72; a driver 71 for driving a sounder, an LED, and a vibrator for outputting a ring tone and a notification sound at the time of various operations; and a front face of the PHS terminal 5. And an external connection terminal 56 for performing serial data communication with an external device, and controls these various devices. The MPU 65,
5 has an internal ROM 66 in which a program describing a control operation performed by the MPU 65 is stored.

In the PHS terminal 5 of this embodiment,
The advertisement data distributed via the service terminal 10 is updated and stored in the flash memory 67. Even when the PHS terminal 5 is out of service area of the service terminal 10, the provider can display the advertisement. LCD module
The advertisement type data attached to these browsed advertisements is displayed on the
The browsing history of the advertisement is stored and stored in the flash memory 67. When the PHS terminal 5 enters the communication range of the service terminal 10, the browsing history information is stored in the Bluetooth unit 68 of the PHS terminal 5. The service terminal 10 is transmitted to the Bluetooth unit 30 in a non-contact state, and the transmitted browsing history information is transmitted to the management server 80 via the dedicated line 50.

The data communication between the Bluetooth units 30 and 68 used in the present embodiment will be described with reference to FIG.
0, the Bluetooth unit 30
A transmission / reception RF module unit 35 including a reception unit for transmitting and receiving a weak radio wave of about 1 mW in the 2.47 GHz band, which is an SM band, and a transmission unit and an antenna switch for switching between transmission and reception; A baseband signal processing unit 37 for performing demodulation (despreading) of a radio wave received by the RF module unit 35 and modulation (spreading) of a radio wave to be transmitted; and demodulated reception data and transmission for modulating and outputting the data. And a host interface unit 36 for exchanging data with the control unit 32.

Similarly, the Bluetooth unit 68 includes a transmitting / receiving RF unit 40 having the same function as the transmitting / receiving RF module unit 35, and a baseband signal processing unit 38 having the same function as the baseband signal processing unit 37. The MPU transmits and receives the demodulated reception data and the transmission data to be modulated and output.
Interface IC 39 to be implemented between
, And can be built in the PHS terminal 5.

Both of these Bluetooth units 3
Between 0 and 68, a very weak antenna power of about 1 mW is used as described above, and in Japan, as shown in the T-66 standard in the radio industry (ARIB), the spread spectrum method is used. The spread spectrum communication enables relatively high-speed data communication without contact.

As described above, the non-contact data communication between the service terminal 10 and the PHS terminal 5 which is a portable telephone carried by the receiver is performed by using the radio waves used by the PHS terminal 5 with a base station (not shown). It is preferable to use radio waves (2.47 GHz) having a frequency different from the band of 1.9 GHz, since a telephone can be received even during data communication with the service terminal 10, but it is preferable. The present invention is not limited to this, and the data communication between the service terminal 10 and the mobile phone (PHS terminal 5) may be carried out using the frequency for communication of the PHS terminal 5, 2.4G used in the example
A non-contact communication method other than the Bluetooth standard in the Hz band, for example, infrared communication or the like may be used.

The use of these non-contact communication systems means that the user goes to the service terminal 10 one by one to receive advertisement information and connects the PHS terminal 5 as an information terminal to the service terminal 10 by a cable or the like. However, the present invention is not limited to this, because the notified person can freely receive the advertisement information while moving in the communication area of the service terminal 10, for example, while shopping. It is not something to be done.

In this embodiment, the Bluetooth unit 30 for transmitting the advertisement information to the PHS terminal 5 carried by the recipient is installed in the service terminal 10.
The present invention is not limited to this. The Bluetooth unit 30 may be provided outside the housing of the service terminal 10, for example, when a store is a convenience store, a lighting sign for a store arranged at a relatively high position. The Bluetooth unit 30 may be installed to provide advertisement information not only inside the store, but also to people who are riding a car or the like outside the store.

The transmission / reception status and processing status of various information in the advertisement information providing system of the present embodiment will be described below with reference to FIG.

In the management server 80, advertisement information transmitted from the advertiser's computer 90 at regular intervals, for example, every other month, is updated and registered in the advertisement information DB.

In a situation where these pieces of advertisement information are registered in the advertisement information DB, the service provider 10
When the PHS terminal 5 owned by the recipient enters the communication area of the service terminal 10 when the user visits the store where the
Performs a normal authentication procedure according to the Bluetooth standard between the PHS terminal 5 that has entered the service area, and browses telephone number data of the PHS terminal 5 and advertisement data that has been viewed outside the communication area. The advertisement type data as history is received and obtained via the Bluetooth unit 30. The obtained telephone number data and advertisement type data of the PHS terminal 5 are transmitted to the management server 80.

The management server 80 registers and accumulates the transmitted advertisement type data in the browsing history of the corresponding telephone number in the provided DB, and converts a predetermined point into a point (value) of the corresponding telephone number. Grant and add.

Next, the management server 80 selects the advertisement type data that has been accumulated most from the corresponding browsing history in the provided DB, and stores the advertisement information corresponding to the selected advertisement type data in the advertisement information DB. And transmits it to the service terminal 10.

In the service terminal 10, the advertisement information transmitted from the management server 80 is stored in the PHS
Send to terminal 5.

In the PHS terminal 5 that has received the advertisement information, a message indicating that the advertisement information has been received is displayed on the LCD panel 53 and is notified to the recipient.

[0039] When the provided information is browsed by the provided information, the telephone number data of the PHS terminal 5 and the advertisement type data corresponding to the browsed advertisement data are managed via the service terminal 10. Transmitted to the server 80, and based on the transmission information, the management server 80 registers and accumulates the advertisement type data transmitted as described above in the browsing history at the corresponding telephone number in the provider DB and sets a predetermined point. Assigned / added to the point (value) of the corresponding telephone number.

[0040] When an electronic mail is sent to the mail address of the advertiser included in the advertisement data when the provider browses the advertisement data, the telephone number data or the advertisement is displayed. In addition to the type data, an e-mail addressed to the advertiser is transmitted to the management server 8 via the service terminal 10.
0, and the management server 80 forwards the transmitted e-mail to the computer 90 of the corresponding advertiser via the Internet network. Applicable to the points of the applicable phone number separately from the prescribed points
It is designed to be added.

When the recipient browses the received advertisement data outside the communication area of the service terminal 10, the advertisement type data corresponding to the browsed advertisement data is stored in the flash memory 67 of the PHS terminal 5. The information is stored and transmitted to the service terminal 10 as a browsing history when the PHS terminal 5 enters the communication area of the service terminal 10 as described above.

When the number of points registered in the provider DB reaches a predetermined number of points, a predetermined service is provided to the corresponding provider.

More specifically, for example, it is assumed that the PHS terminal 5 whose telephone number is 090-0136-0023 enters the communication area of the service terminal 10, and that the PHS terminal 5 is located outside of the communication area. 090-0136 when two pieces of advertisement data (two pieces of advertisement data about sports, five pieces of advertisement data about food, one piece of advertisement data about fashion, and two pieces of advertisement data about local information) are being viewed. -0023 telephone number data and advertisement type data (sports is 2) stored in the flash memory 67 based on the browsing of the advertisement data.
Items, 5 food items, 1 fashion item, 2 regional information items
Is transmitted to the management server 80 via the service terminal 10.

On the basis of the transmitted information, the management server 80 assigns 2 to the sports of the browsing history corresponding to the transmitted telephone number data of 090-0136-0023 as shown in FIGS. 10 (a) and 10 (b). However, 5 is added to food, 1 is added to fashion, and 2 is added to regional information, and 10 points, which is the number of points of the advertisement type data transmitted, are added accordingly. Becomes

Next, the management server 80 selects a sport of the advertisement type most frequently registered in the browsing history corresponding to 090-0136-0023 in the provider DB shown in FIG. The advertisement information is extracted from the advertisement information DB, and the extracted advertisement information is transmitted to the PHS terminal 5 via the service terminal 10.

In the PHS terminal 5 which has received the advertisement information transmitted from the management server 80, "Advertisement data has been received" is displayed on the LCD panel 53 so that the recipient is notified of the reception of the advertisement information. It has become.

At this point, if the provider browses the advertisement data on sports in the transmitted advertisement information, the advertisement type data corresponding to sports is 090-01.
The data is transmitted to the management server 80 via the service terminal 10 together with the telephone number data of 36-0023, and based on the transmission information, the management server 80 transmits the transmitted 090-0.
One is added to the sport of the browsing history corresponding to the telephone number data of 136-0023, and one point is added accordingly.

When an electronic mail is sent to the advertiser's e-mail address included in the advertisement data when the provider views the advertisement data on the viewed sports, the advertisement type corresponding to the aforementioned sports In addition to the data and the telephone number data, an e-mail addressed to the advertiser is transmitted to the management server 80 via the service terminal 10, and based on the transmission information, the management server 80 converts the transmitted e-mail into an Internet network. Is transferred to the advertiser who provided the advertisement data related to the sports browsed by the provider via, and as shown in FIGS. 10B and 10C, 090-0136-002 in the provider DB.
1 for browsing history sports corresponding to 3 phone number data
Is added, 1 point is added, and 5 points are added when the e-mail is sent to the advertiser. A total of 6 points are added to the point of the corresponding telephone number.

When the number of points registered to the provider reaches, for example, a predetermined number of points, for example, 100 points, the provider receives preferential treatment such as discount at the next shopping, or receives a certain number of points. By accumulating, you can receive prizes.

As described above, in the present embodiment, points of a predetermined value are added and added based on the browsing status of the advertisement data by the provider, and a predetermined service is provided to the provider based on the number of points. Receiving services based on these awarded points, for example, the recipient can receive discounts and other special treatments when shopping next time, or can receive prizes by accumulating a certain number of points. It is also possible for the advertiser to give points and the like, so that the possibility of browsing the advertisement data is increased and a more effective advertisement can be performed. However, the present invention is not limited to this. Not something.

When a reply e-mail addressed to the advertiser is sent by the provider, bonus points are further provided in addition to the points provided by browsing. This is preferable because it is more likely that the user will send a reply mail, but the present invention is not limited to this.

As described above, in the information providing method of the present embodiment, the type of the type frequently browsed by the provider selected based on the registration status of the advertisement type data in the corresponding browsing history of the provider DB. Since the advertising data will be distributed, the recipient can efficiently obtain more useful advertising information that interests them,
Also for the advertiser, the advertisement can be efficiently executed to the advertiser who is interested in the advertisement to be provided.

Although the present invention has been described with reference to the drawings, the present invention is not limited to these embodiments, but includes any changes or additions without departing from the spirit of the present invention. Needless to say.

For example, in the advertisement information DB of the management server 80, the telephone number of the PHS terminal 5 is used as personal information of the provider and information for specifying the information terminal possessed by the provider. The invention is not limited to this, and any information or information terminal that specifies the personal information or the information terminal can be used as long as it can specify the individual or the information terminal. An ID for identifying a terminal in the Bluetooth may be used.

Further, in the above embodiment, the advertisement information of the recipient is sequentially distributed from the management server 80 to the service terminal 10 through the dedicated line 50. However, the present invention is not limited to this, and the present invention is not limited to this. By transmitting the advertisement data of the advertisement type (genre) to the service terminal 10 in advance, storing and storing the advertisement data, and transmitting only the advertisement type (genre) data of the advertisement distributed to the PHS terminal 5 to the service terminal 10, the PHS The advertisement data of the advertisement type (genre) frequently viewed by the advertiser may be distributed to the terminal 5.

Further, in the above embodiment, the PHS terminal 5 can be connected to the Internet network via the service terminal 10 and the management server 80, and can transmit an e-mail addressed to the advertiser. The present invention is not limited to this, and if the PHS terminal 5 has a function of accessing the Internet network through a telephone line, an electronic mail may be directly transmitted to the advertiser through the telephone line. .

Also, in this embodiment, the advertisement data provided to the recipient includes the e-mail address of the advertiser, and the recipient sends an e-mail addressed to the e-mail address. By checking the advertiser, you can understand who has viewed the advertising data and how many,
The present invention is not limited to this, because it is possible to not only grasp the effect of the advertisement but also to hear valuable live voices from the recipient.

In the above embodiment, the service terminal 10 as described above is used as the output terminal. However, the present invention is not limited to this, and at least the data communication with the information terminal possessed by the provider is performed. Is possible, the form can be arbitrarily selected.

Further, in the above-described embodiment, the example in which the PHS terminal 5 is used as the information terminal possessed by the recipient has been described. However, the present invention is not limited to this.
This may be a mobile computer or the like capable of transmitting and receiving data to and from an output terminal via a communication cable or the like, and it is needless to say that the present invention can be applied to a normal mobile phone having a relatively large radio wave output. No.

[0060]

The present invention has the following effects.

(A) According to the first aspect of the invention, the information terminal possessed by the recipient includes the recipient selected based on the browsing history of the recipient in the selecting step. Since advertisement data of the type that is frequently viewed will be distributed, the provider can not only efficiently obtain more interesting advertising information of his / her interest, but also the advertiser The advertisement can be efficiently executed to the advertiser who is interested in the advertisement.

(B) According to the invention of claim 2, the advertiser can obtain local information related to the area where the output terminal is installed.

(C) According to the invention of claim 3, the provider can obtain a predetermined value, for example, points by browsing the advertisement, and can receive a service based on these points. Becomes

(D) According to the fourth aspect of the present invention, the advertiser checks the transmitted e-mail, thereby ascertaining the advertisers who have viewed the advertisement and the number thereof, and ascertaining the effect of the advertisement. Will be able to

(E) According to the invention of claim 5, by using the telephone number as the recipient identification information, the amount of information stored in the computer can be reduced, and the processing in the history registration processing and the like can be performed. The load can also be reduced.

(F) According to the invention of claim 6, there is no need to fixedly connect the information terminal and the output terminal with a communication cable or the like, and the advertiser can move within the communicable area of the output terminal. Can receive advertisement information, and can improve the convenience of the advertiser.

[Brief description of the drawings]

FIG. 1 is a system diagram showing a configuration of an advertisement information providing system applied to an advertisement information providing method of an embodiment.

FIG. 2 is an external perspective view showing a service terminal which is an output terminal used in the advertisement information providing system of the embodiment.

FIG. 3 is a block diagram showing a configuration of the service terminal used in the advertisement information providing system of the embodiment.

FIG. 4 is a block diagram illustrating a configuration of a management server arranged in a service terminal management center that constitutes the advertisement information providing system of the present embodiment.

FIG. 5 is an external perspective view showing a simplified portable telephone (PHS) terminal possessed by a recipient used in the advertisement information providing system of the present embodiment.

FIG. 6 is a block diagram showing a configuration of the portable telephone (PHS) terminal used in the present embodiment.

FIG. 7 is a block diagram showing a configuration of a Bluetooth unit mounted on the service terminal and the PHS terminal of the embodiment.

FIG. 8 is a diagram showing a transmission / reception status and a processing status of various information in the advertisement information providing system of the present embodiment.

FIG. 9 is a diagram showing a browsing history in a recipient DB in a management server and points corresponding thereto.

FIG. 10 is a diagram showing an accumulation state of points associated with browsing an advertisement in a provider DB in a management server.

[Explanation of symbols]

 5 PHS (Mobile Phone) Terminal 10 Service Terminal 12 Handset 13 CCD Camera 14 Display 15 MD Drive 16 Scanner 17 Full Color Printer 18 Bill Recognition Unit 19 Printer (for Receipt) 20 Self-Coloring Printer 21 Coin Recognition Unit 22 Memory Card Slot 23 IC Card unit 24 Numeric keypad 25 Full-range speaker 26 D / A / A / D conversion unit 27 Amplifier 28 Communication unit 29 Small cash processing unit 30 Bluetooth unit 31 Storage device 32 Control microcomputer 35 Transmission / reception RF module unit 36 Host interface unit 37 Baseband signal Processing unit 38 Baseband signal processing unit 39 Interface IC 40 Transmission / reception RF unit 41 Bluetooth chip 50 Dedicated Line 51 Antenna 52 Micro speaker 53 LCD panel 54 Input unit 55 Microphone 56 External connection terminal 60 Transmitting / receiving RF module 61 Receiving unit 62 Transmitting unit 63 Antenna switch 64 π / 4 shift QPSK modem 65 MPU 66 Internal ROM 67 Flash memory 68 Bluetooth unit 69 LCD Driver 70 LCD Module 71 Driver 72 ADPCM Codec 73 Amplifier 80 Management Server 81 Central Processing Unit (CPU) 82 Communication Interface 83 Communication Interface 84 RAM 85 Storage 86 Real Time Clock (RTC) 87 Data Bus 90 Advertiser Computer

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 326 G06F 17/60 326

Claims (6)

[Claims] 1. An information terminal possessed by a provider of advertisement information and a computer connected to the information terminal via an output terminal capable of data communication with the information terminal so as to be able to exchange data with the information terminal. A method for providing advertisement information, the method comprising: providing advertisement information including various types of advertisement data to which the type identification data capable of specifying the type of a corresponding advertisement is assigned to the information terminal; A history registration step of registering the type identification data of the advertisement data as browsing history in association with the information terminal or the provider identification information capable of identifying the provider, and distributing the information to the information terminal possessed by the provider. A selecting step of selecting type of advertisement data based on the registered browsing history. 2. The advertisement information providing method according to claim 1, wherein the advertisement information includes advertisement data related to an area where the output terminal is installed. 3. The advertisement information according to claim 1, further comprising a value providing step of providing a predetermined value to the recipient or the information terminal possessed by the recipient based on the browsing history. How to provide. 4. The computer is connected to the computer of the advertiser, the advertisement data includes an e-mail address of the computer of the advertiser, and sends an e-mail to the advertiser to the computer of the advertiser. Claims comprising: a transfer step of transferring; and a specific value-adding step of assigning a specific value based on the transmission of the e-mail to the recipient who transmitted the e-mail or the information terminal possessed by the recipient. Item 4. The method for providing advertisement information according to any one of Items 1 to 3. 5. An information terminal possessed by said recipient is a communication terminal having a unique telephone number and capable of two-way wireless communication, said recipient being able to identify said information terminal or said recipient. 2. The method according to claim 1, wherein the telephone number is used as specific information.
5. The method for providing advertisement information according to any one of items 1 to 4. 6. The data communication between the information terminal and the output terminal can be performed in a non-contact state.
The method for providing advertising information according to any of the above.