JP2001306595A - Knowledge management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a knowledge management system by which a user and an enterprise can cooperatively create new value by picking out potential demands by realizing the system high in reliability/attraction/convenience for the user and the system which is fast in information retrieval and efficient in information utilization for an operator in order to promote information transmission/utilization. SOLUTION: This knowledge management system is provided with a communication mediating means for mediating the exchange of information data between plural terminals for user, while reading/writing information data to a knowledge database, knowledge storage means for storing the mediated information data in the knowledge database, and an analytical means for analyzing the information contents of the stored information data and writing the information data in the knowledge database with matched information contents.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a knowledge management system for marketing by using information data transmitted from a user via a telecommunications facility such as the Internet.

[0002]

2. Description of the Related Art At present, with the rapid spread of the Internet, an environment in which enormous information can be utilized is being prepared. Examining the current state of Internet usage by generation, it appears that the Internet is increasing for the youth and middle-aged people, but the so-called mature and real age groups have not yet seen the momentum to use it. However, in the future, the use of the Internet is expected to increase steadily even among the elderly and the elderly.

[0003] The middle-aged and the actual age have a certain amount of assets, leisure,
It is a generation that has personal connections and life experiences, and is considered a layer that wants to enhance their lives. By providing various products and services focusing on the tastes and interests (hereinafter simply referred to as “interests”) of the middle-aged and actual age groups, We can contribute to further improvement of life. In addition, products and services targeted at middle-aged and real-life people are not limited to various products, but also seminars and events, services such as introduction and mediation of facilities and human networks, etc. will help to enhance life. Conceivable.

[0004] However, many commodities and services in the market are intended for young and middle-aged people, and there are currently few commodities and services for mature and real-aged people. In addition, although marketing using the Internet is currently evolving, as mentioned earlier, the use of the Internet by middle-aged and young people is still low, and it is difficult to grasp the propensity to consume, etc. of middle-aged and old-aged people. Met.

[0005] Therefore, if a service on the Internet that is simple and easy to use for the middle-aged and real-aged people and can provide attractive Internet services, the use of services on the Internet by the middle-aged and real-timed people will increase. As the service is operated, information transmitted from middle-aged and actual people will be accumulated. By analyzing this information, it is possible to build up a business model that digs out the concerns of the middle-aged and real-aged people and provides the information necessary for developing various products and services focused on these. These are valuable information that can uncover potential markets for mature and real people that have never existed before, and are highly useful.

[0006] Furthermore, a business model has been proposed in which seniors and real people who have become accustomed to using the Internet along with the operation of services are expected to participate in the purchase and sale of goods and services by electric commerce in the future, and to take in customers on electric commerce in the future. Can also be built.

[0007] In order to realize the above business model, first, necessary information is extracted from a vast amount of information transmitted from users of the middle-aged and actual years (hereinafter, simply referred to as users). It requires a Knowledge Management System that can be used.

[0008] One conventional example of a knowledge management system for realizing such information utilization is a one-to-one (One-To-On) method for digging out the concerns of a user.
e) Marketing methods are known. The feature of this one-to-one marketing method is that in order to increase the satisfaction of each user, information on interests is collected from each user, and common points that satisfy all users are searched for. is there.

[0009]

However, the one-to-one marketing method for collecting information on a matter of interest from a user has the following problems. (1) The user does not grasp his needs. For example, passive users, such as TV / radio / newspaper, who only enjoy the information transmitted from the public but do not transmit the information themselves, are satisfied with the current situation and what they want,
You may not know what you like. From such a user, there was a problem that information on a matter of interest could not be collected.

(2) It is impossible to get out of the conflict structure between the user and the company. For example, the one-to-one marketing method naturally focuses on companies that provide products and services, but users are asked to respond to questionnaires and questions from companies that want to increase product sales and service provision. May show disgust, and it is difficult to build a sense of trust between the company and the user, and there has been a problem that it is not possible to collect information on interests from such a user. There is a need for a knowledge management system that can solve these problems and collect information about a concern from a user.

Most of the information transmitted from the user to the knowledge management system is Japanese document data described in Japanese, and management / retrieval is performed using this document data. Since the information transmitted from Japanese document data covers a vast amount of information in a wide range of categories, a knowledge management system that realizes both quick search and efficient use of information is required.

In general, the present invention has been made to solve the above-mentioned problems, and a system having high reliability, attractiveness, and convenience for users to promote information transmission and utilization, and Provides a knowledge management system for operators that seeks out potential demands and creates new value in collaboration with users by creating a system that enables quick information retrieval and efficient information utilization. The purpose is to do.

[0013]

According to a first aspect of the present invention, there is provided a knowledge management system for registering and storing information data transmitted from a user terminal via a telecommunication facility. A management system, wherein information data is read from and written to a knowledge database classified according to the information content of the information data, and a communication medium for transmitting and receiving information data between a plurality of user terminals. Means, a knowledge accumulation means for accumulating information data mediated by the communication mediation means in a knowledge database, and analyzing the information contents of the information data accumulated by the knowledge accumulation means to store the information data in a knowledge database in which the information contents match. And analysis means for writing.

[0014] According to the knowledge management system of the second aspect, in the knowledge management system of the first aspect, the communication mediating means is provided for a plurality of users to acquire personal information data in a questionnaire format. It is a means for mediating transmission and reception between terminals, and the knowledge storage means is a means for storing personal information data mediated by the communication mediation means in a knowledge database.

According to a third aspect of the present invention, in the knowledge management system according to the first or second aspect, the analyzing means uses the document data included in the information data to store the document vector data. , And information content extracting means for extracting the information content of the document data according to the direction of the document vector based on the document vector data calculated by the document vector calculating means. .

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A first embodiment of a knowledge management system according to the present invention will be described. In order to make the description of the present embodiment more specific, a description will be given assuming a user who is interested in the bird watching field as an example.
FIG. 1 is an explanatory diagram for explaining an overall system for operating this embodiment, and FIG. 2 is an explanatory diagram for explaining the concept of a knowledge management system.

As shown in FIG. 1, the user side and the knowledge management system operator side are connected via a telecommunication facility 1 such as the Internet. In order to connect to the telecommunications equipment 1, a user terminal 2
The knowledge management system operator has a communication server 3, a communication server 4, a knowledge management system operation server 5, a database server 6, and an operator terminal 7.

In the present specification, the telecommunications equipment 1 refers to equipment for connecting the user terminal 2 and the communication server 3 collectively, specifically, the Internet network. For example, if the telecommunications facility 1 to which the user terminal 2 is connected is a packet-switched network among public lines, the telecommunications facility 1 will include a DSU (Digital Service Unit). The telecommunications equipment 1 to which the user terminal 2 is connected
Is ISDN (Integrated Services Digi)
tal Network), the telecommunications equipment 1 is a DSU or T
A (Terminal Adapter).

If the telecommunications equipment 1 to which the user terminal 2 is connected is an analog network of a public line, the telecommunications equipment 1 includes a modem. Note that the user terminal 2 may have a built-in modem. When the user terminal 2 is connected to local facilities such as a LAN (Local Area Network), the user terminal 2 also includes facilities such as a gateway and a router that constitute the LAN.

As described above, the telecommunications equipment 1 can use various types of telecommunications equipment capable of transmitting information from the user terminal 2 to the communication server 3. In the description of the present embodiment, for the sake of concreteness, the description will be made assuming that the Internet network is a general analog public line.

The user terminal 2 operated by the user is an Internet-only terminal device / personal computer (P
C) Portable information terminal device. Internet-only terminals are available for those who want to use the Internet
Developed with consideration for those who find it difficult to operate C,
A terminal device that can easily access the Internet and send and receive e-mails and the like using a television as a display. The PC is a normal desktop laptop personal computer with internet access.

A portable information terminal device is a PDA (Personal
Digital Assistant) An information terminal device such as a palmtop personal computer. The user terminal 2 is a concept that collectively indicates these Internet-dedicated terminal devices, PCs, portable information terminal devices, and the like, and is connected to the telecommunications facility 1 via the internal / external modem as described above. .

The knowledge management system operator is configured in a network format by a LAN.
FIG. 1 illustrates a bus-type network in which the communication server 3, the communication server 4, the knowledge management system operation server 5, the database server 6, and the operator terminal 7 are connected to a single cable. Incidentally, although not shown, it goes without saying that a ring-type / hub-type network type may be used.

Although a knowledge management system in which a plurality of servers are independently operated on a network has been described, a plurality of server computers described in the present embodiment are described using one server computer having a high processing capability. The function of the server may be shared. These are determined in consideration of the processing capacity of the server, the operation mode of the system, and the like.

The communication server 3 communicates with the telecommunications equipment 1 and the LA
Since the communication protocol is different between N and N, it has a function of converting the data into communication data corresponding to each communication protocol and outputting the data, and is also called a gateway. The communication server 4 is, for example, an SMTP (Simple M
The communication server 3 and the knowledge management system operation server 5 transmit and receive information data such as an e-mail according to a protocol such as ale Transfer Protocol).
As will be described later, the communication server 4 provides various communication mediation means.

The knowledge management system operation server 5 analyzes the contents of the information data acquired by the communication server 4, and registers and accumulates the information data in various knowledge databases of the database server 6 based on the analysis result. Such registration and accumulation are performed over a long period of time, and a predetermined amount of information data is accumulated. In addition, marketing is performed by processing information data read from the database server 6 to discover potential demands of users. The details of the information processing will be described later.

The database server 6 is constructed with various knowledge databases including a plurality of knowledge databases classified according to information contents. Classification of knowledge database
Document vector data of information data is required to facilitate search, and the knowledge management system operation server 5 uses the document vector data when searching and extracting desired information data. The document vector data will be described later.

The operator terminal 7 is provided for an operator to monitor the operation state of the knowledge management system.
The information data searched / extracted by the user is monitored by a human, and when it is considered that the answer is an incorrect search, the document data is deleted. In addition, even when the knowledge management system operation server 5 creates the document vector data, the operator can correct the created document vector data via the operator terminal 7 if the created document vector data is incomplete.

Further, depending on the operation proficiency of the user who operates the user terminal 2, the user is forced to perform the operation repeatedly, and the operator assists or assists such a user (specifically, inputting Sending e-mail explaining how to do so, etc.). The overall system for using and operating the knowledge management system is configured as described above.

Next, the specific operation of each unit in such a knowledge management system will be described. As shown in FIG. 1, the knowledge management system is connected to the user terminal 2 via the telecommunication equipment 1, and the user terminal 2 and the knowledge management system provide an environment for transmitting and receiving information data. .

The information data transmitting means 10 shown in FIG. 2 represents a homepage screen or a portal screen displayed on the screen of the user terminal 2 by a program transmitted from the knowledge management system. There are a personalized portal 10b, a content web page 10c, and the like. The reason that multiple screens are prepared like these homepage screens and portal screens is that as the number of times the user uses the knowledge management system increases, the user selects a more convenient homepage screen or portal screen and transmits information data This is to make it possible.

The knowledge management system publishes, for example, a content web page 10c which is a home page. When the user enters this content web page 1
The reasons for accessing 0c are general portal sites (sites providing search services such as homepages), advertisements on TV, radio, newspapers, etc., PR (public relationship), BR (business relationship), WR (web relationship) This is the case where the user who is aware of the existence of the content web page 10c is interested in the content web page 10c).

Further, the content web page 10
Various kinds of paid / free contents that are attractive to the user are provided to c. The content is a homepage from which desired information such as information-based content, magazine-based content, and advertisement / publicity can be obtained. Specific examples include news, weather forecast, fortune-telling, product / service information, concert information, movie information, travel information, new book information, and online service counters of airline and railway companies.

The user uses these contents by using a browser mounted on the user terminal 2 and by using a special browser 20e specially provided by the knowledge management system to facilitate searching for the contents. It will be. In this case, the communication mediation means 20 depends on the browser 20e. In the browser 20e, the user's interests can be investigated by examining a homepage in which the user is interested.

If the user who has acquired the information by displaying the content web page 10c using the browser wants to use the knowledge management system again next time, besides accessing the content web page 10c, the knowledge management system -Oriented portal 10a and personalized portal 10b provided by
Has been made easier to access. In this case, the knowledge management system recommends a user using the content web page 10c to use the goal-oriented portal 10a or the personalized portal 10b.

The purpose-oriented portal 10a is used in fields related to personal interests (eg, bird watching field).
Is a portal that enhances the ability to search for homepages in a specific field in order to acquire the information of a particular field, and displays a top page from which users can also receive various banner advertisements and product / service information in fields of interest.

The personalization portal 10b is a portal that emphasizes communication with friends. Once a user has registered as a member, the next time the user logs in, the knowledge management system displays a general top page. Instead, it is a portal that displays a personal top page specially created for the user. Thus, the user can select any one of the goal-oriented portal 10a and the personalized portal 10b.

A top page of the goal-oriented portal 10a and the personalization portal 10b can start a profile page generation program capable of automatically generating a profile page for introducing oneself, and is provided with a predetermined template. Based on this, it is possible to easily create a homepage that shows self-introductions and interests.

For the user who has provided the information data on the self-introduction through the profile page,
A recommendation program for providing information such as recommending a product or service can be started. In this case, if the interest is bird watching, various kinds of goods and services that are considered to be related to bird watching, such as various circles that host bird watching, binoculars, cameras, clothes, places and gatherings, are provided.

For example, when the user browses by selecting a camera from the provided product / service information, the details of the user's interests are determined. As described above, as the user browses the page on which the product / service information of interest is posted many times, the details of the user's interests are gradually revealed.

As described above, information about the user is accumulated by the profile page and the recommendation function,
The next step is to encourage users who have identified concerns to join the digital community. The digital community is a community on a network formed by e-mail or the like by a like-minded person having a similar interest.

In order to encourage participation in such a digital community, for example, the top pages of the goal-oriented portal 10a and the personalization portal 10b are clicked with a mouse to activate a friend finder program, a community finder program, and a community recommendation program. Button to perform the operation.

The friend finder program uses the information data on the profile page provided by this user to search for another user whose interests match, and displays the profile page of another user with a high degree of matching. If the user is interested in the other users searched, the user forms a minimum community (two members) for exchanging e-mails or participates in various digital communities to which the user belongs. Also,
If you register for recruitment of e-mail friends (e-mail friends), it becomes a search target when other users use the friend finder program. Of course, it is not necessary to register, and it is determined by the user's selection.

The community finder program is
This program is used when a user wants to belong to some kind of digital community, and introduces this digital community by searching for a digital community with high relevance using a profile page where information data of interest is provided. Display the homepage you want to use.

The community recommendation program uses information data such as a user's profile page to search for a digital community whose interests match,
Automatically display the homepage of a highly relevant community. The user refers to the homepage and selects whether to participate in the digital community or not.

A user who participates in the digital community through the above process can use various communication mediating means 20 available in the digital community. The knowledge management system provides communication mediation means 20 for mediating communication between users. By activating the communication mediation means 20 from a specific homepage of each digital community, the communication mediation means 20 is fixed in the digital community and linked with member management. In this case, the communication mediating means 20 includes a mailing list 20a, a conference room 20b, a chat room 20c, and a questionnaire 20d.
And so on.

The mailing list 20a and the conference room 2
0b, the chat room 20c, and the questionnaire 20d, a friend list management program is started on the homepage, and desired communication with a user (a member of the digital community) managed by the friend list management program is performed. Communication can be performed by the mediation means 20. The knowledge management system manages the friends increased by the friend finder program, the community finder program, the community recommendation program, and the like by the friend list management program, and assists the user in managing the friends.

Next, the mailing list 20a, the conference room 20b, the chat room 20c, and the questionnaire 20d, which are the communication mediating means 20, will be briefly described. In the mailing list 20a, when one user sends an e-mail, the same e-mail is distributed to all users whose e-mail addresses are registered in the mailing list. This means that all users whose email address is registered in the mailing list can send information,
Reception is also possible by all users, and is an asynchronous means that does not allow simultaneous communication such as dialogue.

The conference room 20b is for exchanging messages with a plurality of persons in real time on a predetermined agenda using a keyboard and a display. This means is a synchronous means in which all participating users can transmit information, receive information by a plurality of users, and perform real-time communication like dialogue.

The chat room 20c is for exchanging messages with a plurality of people in real time using a keyboard and a display. However, unlike the conference room 20b, the agenda and the like are not predetermined, and the chat room 20c is a message close to a chat. Is to exchange. This means is a synchronous means in which all participating users can transmit information, receive information by a plurality of users, and perform real-time communication like dialogue.

In the questionnaire 20d, when one user sends an e-mail to take a questionnaire, the same e-mail is distributed to all users whose e-mail addresses are registered. The answer to the questionnaire will be returned from each user. This means is an asynchronous communication mediating means in which all users whose mail addresses are registered can transmit information, can receive information by a plurality of users, and cannot perform simultaneous communication such as dialogue.

As other communication mediating means not shown, different types of communication mediating means such as e-mail, post office box, community web page, web bulletin board, forum, community, and file sharing can be used. In order to widen the range of choices of the user, it is desirable that the communication mediating means 20 be a combination of a plurality of the above-described communication mediating means.

The mailing list 20a and the conference room 2
0b, the chat room 20c, and the questionnaire 20d, in which common people who share common interests and have deeper knowledge exchange information, so that specialized information that is easy to use for the development of products and services is also provided. Obtainable. For example, in the field of bird watching, it is possible to obtain information such as improvement in the usability of a certain camera or a desire for a new product having a function that does not exist at present. This information is a point of improvement for the company and is a reference for future product development.

As described above, the various information data obtained by the mailing list 20a, the conference room 20b, the chat room 20c, the questionnaire 20d, and the browser 20e of the communication mediating means 20 are stored in the various databases according to the information contents by the knowledge storage means 30. Become.
The knowledge database in which information data is stored by the knowledge storage means 30 includes a personal information database (the database is abbreviated as DB in FIG. 2) 30a, a personalized database 30b, and a purpose-oriented database 30.
c, there is a marketing database 30c.

The analysis means 40 classifies the information data according to the content of the information and performs information processing so as to facilitate a search or to utilize the information. The analysis means 40 includes a knowledge management (in FIG. 2, abbreviation of Knowledge Management and KM) engine 40a, an analysis engine 40
b, an AGENT engine 40c and a CRM engine 40d. The various databases of the knowledge storage means 30 and the various engines of the analysis means 40 are closely linked. Subsequently, these various databases and various engines will be briefly described.

The personal information database 40a stores various user information of the user, such as personal name data, address data, work place data, family structure data, and annual income data, as classification items for each user. They are,
Write the profile page and survey 20d
Is information data obtained by

The personalization database 40b stores information data, which increases as the number of times of access to the knowledge management system by the user increases, as a classification item for each user. Data, data that can only be modified by the person alone, personal data in the community such as a list of friends, communication history data, utterance data during communication, data on the number of times of login to the knowledge management system, date and time data, and the like are also registered.

The purpose-oriented database 40c stores information data generated by users or digital communities as interests in a particular field such as bird watching as classification items, and includes personal data in the community such as a speaker list. Communication history data,
The utterance data of all users who are communicating and the characteristic data of participating members are registered.

The marketing database 40d stores information data as classification items for a specific product / service such as a camera. Data about a user or a digital community having an interest related to the specific product / service, digital Speech data relating to a specific product / service being communicated in the community, profile page data of the speaker, and the like are registered.

[0060] The knowledge management engine 40a
Recommendation based on Japanese document data during communication in the digital community (speech of each user who constitutes the digital community, shared documents for each community, etc.) and various binary data (questionnaire responses, basic user attributes, user behavior history, etc.) It manages multiple users, such as programs, friend finder programs, community finder programs, and community recommendation programs.

The analysis engine 40b performs morphological analysis processing of Japanese sentence data, related words and synonyms of words of Japanese sentence data, and related words and synonyms based on examples of use in the community. Fuzzy search processing for searching and extracting words, document vector calculation processing for creating document vector data by vector-quantizing document data taking into account related words, synonyms, etc., and information content using document vector data It performs information content extraction processing to be extracted, matching processing for finding a database that matches the information content, and the like. The processed document data is stored in the knowledge database together with the document vector data.

The AGENT engine 40c is an engine that searches for and displays information data on communication transmitted from a user to a digital community with respect to a theme for which information is desired, such as a product or service. AGENT means that such word-of-mouth information is mediated and represented. Simply enter words about the theme you want to know to get relevant remarks. These are so-called word-of-mouth information that does not appear in the public and are valuable information. These are searched using document vector data. If it is difficult for one person to understand,
A deeper understanding can be gained by following the chain before and after the discussion and presenting the episode that leads to the conclusion.

The CRM (Customer Relationship Management)
t) The engine 40d has a function of searching for all information data relating to communication transmitted from a user to a plurality of digital communities with respect to a theme for which information is desired, such as a product or service, and a profile of a person who has issued such information data. It is an engine that analyzes information senders in detail, including page data. sex·
It is possible to analyze consumption propensity by focusing on the detailed classification by generation.

For example, in the field of bird watching, information data on cameras can be obtained, but in the digital community having a hobby in the field of camera photography, information data on cameras can be obtained. Information data on the camera can be obtained from these different digital communities. These are searched using document vector data.

The document vector data generated by the analysis engine 40b is used by the AGENT engine 40c and the CRM engine 40d. Next, the document vector will be briefly described. For example, both the word birdwatching and the word wild bird have a high probability of appearing together in the document data relating to the birdwatching field. These are properties called co-occurrence, and indicate that words are highly related to words. Work to quantify these degrees of relevance is performed.

First, target document data is divided into words by morphological analysis, and unnecessary words such as particles and conjunctions are removed. Next, based on the co-occurrence of each word in each document data, learning is performed so that highly relevant words face in the same direction. As a result of the accumulation of learning, each word is arranged in a multidimensional vector space, and a set of words corresponding to a certain concept is formed.

For example, the vector of the word birdwatching and the vector of the word wild bird point in substantially the same direction. The inner product of such two vectors is closer to 1 as the direction is closer and closer to 0 as the direction is farther away. This inner product is the degree of association. By using the words thus vectorized to determine the relevance of two pieces of document data, document vector data can be generated from the document data (document vector calculation means).

Then, based on the document vector data calculated by the document vector calculation means, the information content of the document data is extracted in the direction of the document vector (information content extraction means). Specifically, a knowledge database having document vector data in the same direction as the document vector data of a certain document data is searched, and a knowledge database having information contents close to the knowledge database having the document vector data in the closest direction is selected. Becomes This ensures that the document data is registered and stored in the knowledge database in which the information contents match.

[0069] Using such a knowledge management system, a searcher performs marketing for a potential market. For example, the AGENT engine 40
c digs up word-of-mouth information that does not appear in public as criticism or dissatisfaction with a product or service stored in the purpose-oriented database 30c, and develops or improves the product or service based on the obtained information data. It can be carried out.

Further, the CRM engine 40d further classifies requests, criticisms, and dissatisfactions regarding products and services stored in the marketing database 30d in more detail, such as generations and genders, to dig up consumption propensities by generations and genders. Products and services can be developed and improved based on the information data.

When the user knows the product / service that the user is interested in, demand chain management (DCM) is performed to present related products / services in a chain so as to evoke further demand from the user. You can also. For example, a camera is a chain of interchangeable lenses, film, digital cameras, and personal computers. In this case, by referring to the document vector data, a product or service that is not presented by ordinary human common sense may be presented, and it is possible to stimulate various demands. The knowledge management system is configured in this way.

As described above, according to the knowledge management system, even if a user does not understand his or her own needs, the potential of the user becomes worse as the knowledge management system uses the communication media provided in the digital community. Since the needs are clarified and created, it is possible to find out the concerns of the user.

Further, in the conventional knowledge management system, useful information was not obtained without getting out of the confrontation structure between the user and the company. However, in the present knowledge management system, the similar relationship is realized by the operation of the autonomous digital community between the users. It can foster a sense of trust as a professional and collect valuable information about the user's interests that are transmitted in places of communication in digital communities that have a high mutual trust relationship. As a result, it is possible to realize a co-creative business, which is the creation of new value through the cooperation between the user and the company.

Even if a huge amount of Japanese document data in a wide category transmitted to the knowledge management system is targeted, the information content of the Japanese document data and the information of the knowledge database can be obtained by using the document vector data. The contents can be registered and stored in a manner consistent with the contents, and highly efficient information analysis and efficient information utilization can be achieved by the document vector data.

Next, a second embodiment which is another application example of the knowledge management system of the present invention will be described. Although the first embodiment has been described assuming that the interest is in birdwatching for the sake of specific description, the description of the present embodiment will be made on the assumption that the interest is in health for more specific description. This embodiment is an application example of a knowledge management system when a health club is operated on the Internet. FIG. 3 is an explanatory diagram for explaining the entire health club system for operating the present embodiment.

A user who has become a member of the health club operated on the Internet can use the personalization portal 10b for health club members as shown in FIG. Health Club members are personalized portal 10b
You can enjoy benefits such as purchasing mutual aid insurance and health recommendations.

The mutual aid insurance handled by this health club is
Insurance is paid for hospitalization and death, etc., which is the same as ordinary insurance. Health recommendations are systems that provide recommended health maintenance techniques. Although not shown, a mailing list and a conference room related to health may be used together.

In this case, in order to design an optimal mutual aid insurance and provide health recommendations according to each health club member, the health club members will be asked to answer the questionnaire. The reason for taking such a questionnaire is not only to design optimal mutual insurance and provide health recommendations, but also to avoid mutual insurance contracts due to false declarations. In other words, in the case of an insurance contract on the Internet, health club members are asked to answer the questionnaire regarding personal information, such as age, gender, and past medical illness, and if these answers are false, insurance If money is not paid, only accurate personal information can be collected through questionnaires. By registering and accumulating the personal information collected in this way, it is possible to extract an accurate target in marketing. In other words, according to the present invention, it is possible to realize a system that prevents false declarations by members and further reduces the risk that a third party other than the members themselves will impersonate themselves and receive various services such as insurance contracts. . It should be noted that points that can be used only in a health club or the like may be given as an incentive to have the user answer the questionnaire. Here, it is assumed that the incentive is a design of mutual aid insurance.

Therefore, the questionnaire 20d of the first embodiment
Then, when one user sends an e-mail to take a questionnaire, the same e-mail is delivered to all users whose e-mail addresses are registered. In this embodiment, the questionnaire is a member of a health club. Is reached, the knowledge management system transmits the questionnaire data in a predetermined form prepared by the member club, and the answer to the questionnaire is returned from each user.

In the questionnaire 20d about mutual aid insurance, various questionnaires are made. For example, address / region (for example, a person in a certain region has a high incidence of illness due to a salty diet and can identify possible illnesses in the future).・ Self-declare age, gender, etc., and acquire personal information that may affect your health. In addition, he / she self-reports the medical history / constitution (constitution such as chilliness / sweatiness) and obtains personal information on past / future health conditions. Such personal information is registered and stored in the personal information database 30a.
Stored.

Then, the analyzing means 40 performs analysis using the personal information data, and provides the analyzed data to the business company / marketing company. It should be noted that providing personal information as it is would not be possible to maintain the so-called privacy (being not interfered by others), so information that could identify individuals would not be provided, and business and marketing Only information that can be used for the information is provided. This is the second embodiment of the present invention.

Next, a third embodiment which is another application example of the knowledge management system of the present invention will be described. In order to make the description of the present embodiment more specific, this is an application example of a knowledge management system when an asset management club is operated on the Internet. FIG. 4 is an explanatory diagram for explaining the entire asset management club system for operating this embodiment.

A user who has become a member of the asset management club operated on the Internet can use the personalization portal 10b for members of the examination management club as shown in FIG. This personalized portal 10b is provided with a life stage (for example, an annual income of 3
It can be a portal that matches the amount of money, such as 100,000 yen, 5 million yen, or 7 million yen. The asset management club member can enjoy benefits such as participation in an asset management seminar using the personalized portal 10b.

Although not shown, a mailing list and a meeting room specialized for members of the asset management club may be used together. The asset management seminar provides various information on asset management, and includes seminars conducted on the Internet in addition to seminars conducted by people.

In this case, the asset management club members are required to respond to the questionnaire in order to design the optimal asset management and sell financial products according to the individual asset management club members. Questionnaire about asset management 2
At 0d, various questionnaires are made according to the life stage. For example, a self-declaration of address, region, occupation, annual income, position, age, gender, and the like is performed, and the knowledge management system acquires personal information that influences asset management.

[0086] Such personal information is registered and stored in the personal information database 30a. In addition to these personal information, in addition to online asset management seminars, more personal data will be collected using questionnaires conducted at asset management seminars that actually gather people and questionnaires conducted at paid asset management consultations. You may get it.

Then, the analyzing means 40 performs the analysis using the acquired personal information data. Then, the analyzed information data is processed and provided to the business company / marketing company. It should be noted that, when providing information, information that can identify an individual is not provided, as in the second embodiment. Processed and provided so that it can be used for business and marketing. This is the third embodiment of the present invention.

As described above, in the second and third embodiments, products and services that require accurate personal information are grouped into groups such as groups interested in health and groups interested in asset management. And marketing data is collected by a questionnaire conducted at that time, and highly accurate information data can be obtained.

The first to third embodiments have been described above. The knowledge management system is based on the purchase of mutual insurance and financial products and services described above.
The settlement may be performed by electronic commerce (EC). In this case, since information data such as the purchase price is added, marketing can be performed using more detailed information data.

[0090]

According to the present invention, in order to promote the transmission and utilization of information, a system having high reliability, attractiveness, and convenience for users is provided, and quick information retrieval and efficient information for operators are provided. By adopting a system for realizing utilization, it is possible to provide a knowledge management system in which potential demand is discovered and users and companies cooperate to create new value.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram illustrating an overall system for operating a knowledge management system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram illustrating the concept of a knowledge management system according to an embodiment of the present invention.

FIG. 3 is an explanatory diagram illustrating an overall health club system for operating the embodiment of the present invention.

FIG. 4 is an explanatory diagram illustrating an entire asset management club system for operating the embodiment of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Telecommunications equipment 2 User terminal 3 Communication server 4 Communication server 5 Knowledge management system operation server 6 Database server 7 Operator terminal 10 Information data transmission means 10a Object-oriented portal 10b Personalization portal 10c Content web page 20 Communication mediation means 20a mailing list 20b conference room 20c chat room 20d questionnaire 20e browser 30 knowledge storage means 30a personal information database 30b personalization database 30c purpose-oriented database 30d marketing database 40 analysis means 40a knowledge management engine 40b analysis engine 40c AGENT engine 40d CRM engine

Claims (3)

[Claims] 1. A knowledge management system for registering and storing information data transmitted from a user terminal via a telecommunications facility, wherein the information data is read from a knowledge database classified according to the information content of the information data. Communication mediating means for writing and transmitting information data between a plurality of user terminals; knowledge accumulating means for accumulating information data mediated by the communication mediating means in a knowledge database; A knowledge management system comprising: analysis means for analyzing information content of information data accumulated by knowledge accumulation means and writing the information data to a knowledge database having a matching information content. 2. The knowledge management system according to claim 1, wherein the communication mediating means mediates transmission and reception between a plurality of user terminals to acquire personal information data in a questionnaire format, The knowledge management system is characterized in that the knowledge storage unit stores personal information data mediated by the communication mediation unit in a knowledge database. 3. The knowledge management system according to claim 1, wherein said analysis means calculates document vector data using document data included in information data, and said document vector. A knowledge extraction system for extracting information content of the document data in accordance with the direction of the document vector based on the document vector data calculated by the calculation means.