JP2001249633A - Merchandise advertising method and system by three- dimensional cg model - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising method which imaginarily arranges merchandise, such as furniture and household electrical apparatus, in a living house, etc., and is capable of recognizing and judging the presence or absence of trouble in the arrangement of the merchandise. SOLUTION: A trader of home sends 3D simulation software and a 3DCG model of the house from his or her own personal computer 1 via a network 4 to a personal computer 5 of a person for advertisement. The person for advertisement installs the 3D simulation software in the personal computer 5 to build a virtual space and arranges the 3DCG model of the house therein. A merchandise trader sends the 3DCG models of the merchandise in the virtual space via the network 4 from a personal computer 2. The person for advertisement arranges the 3DCG models of the merchandise within the house model of the virtual space by interior and exterior design simulation functions and is enabled to recognize such things as the functions/performance of the merchandise can be exhibited or not, operation is easy or not, and the trouble in living occurs or not. The person thus makes judgment as to the purchase of the merchandise.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for advertising a product using a three-dimensional CG model.

[0002]

2. Description of the Related Art In recent years, electronic commerce and mail-order sales via the Internet and the like have been spotlighted. In such e-commerce, etc., when the customer sees the product advertisement on the seller's homepage and determines that the desired conditions are satisfied, he / she applies for the purchase of the product on the Internet, determines the settlement method, Alternatively, after the settlement, the seller delivers the product to the applicant.

[0003]

However, if the products to be purchased are large items such as furniture and home appliances or those to be placed in houses, only the information posted on the homepage can be used as an advertisement target. In many cases, it was useless for the advertiser, and was not enough to motivate the advertiser to purchase. For example, whether the furniture and home appliances can be placed in an actual room, whether they will cause any inconvenience in the function / performance, operation, and life of the product when they are placed, and whether they match the surroundings, etc. There is a problem of not knowing. The next best thing on the part of the advertiser is to look around at multiple furniture stores and home electronics stores and observe the actual furniture and home appliances and make guesses. However, there is a problem that it cannot be performed sufficiently because it is far from the house.

Accordingly, the present invention provides a method of virtually arranging furniture, home electric appliances, and the like in a house in which a person actually lives or a house in which they intend to live, and determines whether or not there is any inconvenience in arranging the goods and matching with the surroundings. It is an object of the present invention to provide a product advertisement method and system capable of grasping and determining.

[0005]

In order to solve the above-mentioned problems, a method of advertising a product by using a three-dimensional CG model according to the present invention comprises: Constructing a virtual space having a three-dimensional CG model of the house to be built, sending a three-dimensional CG model of the product to be advertised from the advertisement sender to the virtual space, Arranging and simulating a three-dimensional CG model of the advertisement target product in the three-dimensional CG model.

Alternatively, in the sending step, a recording medium recording a three-dimensional CG model of the advertisement target product is delivered, and in the step of arranging the three-dimensional CG model of the advertisement target product, the recording medium is read and the virtual medium is read. In the three-dimensional CG model of the house in the space, the three-dimensional C
It is characterized in that a G model is arranged.

[0007] Alternatively, in the transmitting step, a three-dimensional CG model of the advertisement target product is transmitted via a network.

[0008] Alternatively, in the sending step, the advertisement target searches for the advertisement target product using the installation space arbitrarily designated and arbitrary product information in the three-dimensional CG model of the house in the virtual space as search conditions. The three-dimensional CG model of the advertisement target product is transmitted based on the result.

Also, in the product advertisement system based on the three-dimensional CG model according to the present invention, the area allocated to the advertisement target on the communication terminal of the advertisement sender and the communication terminal of the advertisement target or a server of the network is a network. A connected product advertisement system, wherein the communication terminal of the advertisement sender includes means for transmitting a three-dimensional CG model of the advertisement target product in the virtual space, and the advertisement is transmitted on the communication terminal of the advertisement target or on a server of the network. Means for constructing a virtual space having a three-dimensional CG model of a house where the advertisement target actually lives or plans to live, in an area allocated for the target person;
Means for arranging and simulating the transmitted three-dimensional CG model of the advertised product in the three-dimensional CG model of the house in the virtual space.

Alternatively, a communication terminal of a second advertisement sender is connected to the network, and the advertisement target in the virtual space of the advertisement target actually resides in the communication terminal of the second advertisement sender. Means for transmitting a three-dimensional CG model of a house to be set up or to be settled, and means for constructing a virtual space in an area allocated for the set of advertisers on a communication terminal of the advertiser or a server of a network. , 3D C of the transmitted house
It is characterized in that a virtual space having a G model is constructed.

According to the present invention, a virtual space having a three-dimensional CG model of a house where the advertiser actually lives or plans to live is preliminarily constructed on the advertiser side. On the other hand, by sending the 3D CG model of the advertisement target product and arranging and simulating the 3D CG model of the advertisement target product in the 3D CG model of the house in the virtual space, furniture and home appliances can be converted into actual rooms. To be able to grasp whether the product / function can not be fulfilled when placed, whether it is easy to operate, if there is no inconvenience in life, whether it matches with the surroundings, etc. Strong support for purchasing decisions.

[0012]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 is a flowchart for explaining a first embodiment of the advertisement method of the present invention, and FIG. 2 is a configuration diagram showing an example of a system for realizing the method.

In FIG. 2, reference numeral 1 denotes a house dealer, a rental house broker, and the like (hereinafter, referred to as a house dealer). It is assumed that the personal computer 2 connected to the network 4 is owned by a merchandise seller or a manufacturing company (hereinafter, referred to as a merchandise company), and the personal computer 5 connected to the network 4 is owned by an advertisement target. 3 is a CG manufacturer.

First, the housing company 1 provides the advertiser with a three-dimensional (hereinafter referred to as 3D) house for sale or agency, or a house where the advertiser actually lives or plans to live. CG model and 3D simulation software are recorded on a recording medium 6 such as a CD-ROM and distributed. For example, the advertisement target may be a home buyer or a home buyer. In this case, the recording medium 6 such as a CD-ROM becomes a sales promotion tool for the housing company 1 or the like.

In the recording medium 6 such as a CD-ROM, products (furniture, home appliances, paintings, carpets, wallpaper, curtains, garden stones, garden trees,
A 3DCG model (carpets, wallpapers, and the like may be only data on the surface pattern) of the 3DCG model of a car or other house that needs to consider the layout in the house is included.

The advertisement target reads and installs the 3D simulation software from the delivered recording medium 6 such as a CD-ROM to the personal computer 5 to construct a virtual space, and constructs a virtual space in the virtual space. Place the 3DCG model of the packaged actual or scheduled home.

Here, the advertisement target person is bundled with the recording medium 6 such as a CD-ROM for his / her home by activating and operating the interior / exterior simulation function of the 3D simulation software in the virtual space. By freely selecting and arranging the 3DCG model of the product, simulating the interior and exterior, and observing the product model three-dimensionally from all angles, it is possible to grasp and determine whether the product satisfies desired conditions.

The 3D CG model of the product is an advertisement, and when the target of the advertisement selects the product in the virtual space by double-clicking or the like, the personal computer 5 is connected to the personal computer 2 of the merchant via the network 4 and the price is reduced. Detailed information such as delivery date is provided, and if the conditions are satisfied, it can be obtained by applying for purchase of the product.

The CG maker 3 is the house 3 of the house 1
A service for creating a DCG model and creating a 3DCG model of a product such as furniture, home appliances, and curtains of a product dealer is provided, and the burden on a housing dealer and a product dealer is reduced. Here, information to be linked to the homepage of the merchant is added to the 3DCG model of the merchandise.

The 3D simulation software can be converted to a commercially available one. The 3D simulation software is also used as a sales promotion tool for sales properties and intermediary properties, and also as an advertising tool for merchants such as furniture, home appliances, curtains, and the like. The burden can be reduced.

A recording medium such as a CD-ROM may be provided separately for 3D simulation software, a 3DCG model of a house, and a 3DCG model of a product.
This is advantageous when the data is updated to the latest data or when the distribution time is different.

FIG. 3 is a flowchart for explaining a second embodiment of the advertisement method of the present invention, and FIG. 4 is a block diagram showing an example of a system for realizing the method.

In FIG. 4, the difference from the first embodiment is that the home agent has a personal computer 1 connected to the network 4.
The point is that the others are almost the same.

First, the housing company has his / her personal computer 1
Is connected to the personal computer 5 of the advertised person via the network 4, and the 3D of the house of the sale property or the intermediary property, that is, the house where the advertised person actually lives or is expected to live
Send and provide CG models and 3D simulation software.

The advertisement target person installs the transmitted 3D simulation software on the personal computer 5 to construct a virtual space, and places the transmitted 3DCG model of the house in the virtual space. C of this house
In the G model, information for linking to a merchant company affiliated with the merchandise in advance is added for each merchandise placed in the house.

When the advertisement target starts the 3D simulation software and selects a product, the advertisement target personal computer 5 is connected via the network 4 to the personal computer 2 of the product trader to which the product is linked.

The personal computer 2 of the merchandise store includes products (furniture, home appliances, paintings, carpets, wallpaper, curtains, garden stones, plants, cars, and other various items that need to be considered in the layout of the house).
3DCG model (carpet, wallpaper, etc. may be data of only the surface pattern) to the personal computer 5.

Here, the target of the advertisement is the personal computer 5.
By activating and operating the interior / exterior simulation function of the 3D simulation software in the virtual space constructed in the above, the 3DCG model of the returned product can be freely arranged in your own home, and interior / exterior simulation can be performed. By observing the product model three-dimensionally from all angles, it is determined whether the product satisfies the desired conditions.

[0030] The advertisement target is 3 of the products in the virtual space.
When the DCG model is specified by double-clicking or the like, the product is connected to the merchant's personal computer 2 via the network 4 again (the connection may be made even when the 3DCG model is returned), and detailed information such as price and delivery date is provided. If the conditions are satisfied, it can be obtained by applying for the purchase of the product.

In the second embodiment, the 3DCG model of the merchandise is distributed by linking to the personal computer of the merchant by merchandise. However, the 3DCG model of each merchant is integrated on the network 4. Prepare a product catalog site that you have collected, or a site where you can know where the product catalog is based on the 3DCG model, and program it to automatically connect to that site as a link destination. For example, the advertising target can obtain these 3DCG models (advertisements) of various products via a network.

When distributing the 3DCG model of a product, the 3DCG model of the product can be sent from the merchant as documentary data or video data as direct mail (e-mail or the like) on the network. is there.

Also in the second embodiment, the 3D
The simulation software can be distributed in advance by a housing company or the like by a recording medium such as a CD-ROM, or can be obtained in advance by a person to be advertised. The 3DCG model of the house is also available in a CD-ROM or the like. Depending on the recording medium, it is also possible to distribute in advance by a home agent or the like, or to obtain in advance by an advertisement target person.

[0034] In addition, PR videos of moving images and still images are delivered from a merchant or the like to an advertisement target via a network.
When the advertising target clicks on the product in the video, the 3DCG model of the product can be automatically sent to the residential 3DCG model owned by the advertising target. At this time, a simulation that is placed in a place that is considered to be most suitable for placing the product can be automatically performed. As a means to send the PR video, it is also possible to receive the PR video by using a data broadcast such as bitcast or Adams without passing through a network, and receiving the broadcast on a personal computer by the advertising target. It is.

Furthermore, if the advertisement sender has the same 3D CG model of the house owned by the advertisement target, the advertisement proposal for the entire house or each room unit can be made over the network according to the access from the advertisement target. It becomes possible through.

In the present invention, as the advertisement sender,
It is not limited to housing companies and merchandise companies. Advertisers who deliver 3DCG models of houses and 3DCGs of products
The advertisement sender that distributes the G model may be the same. On the other hand, the communication terminal of the advertising target is not limited to a personal computer. The function of the communication terminal of the advertisement target is realized in an area allocated to the advertisement target on the server of the network, and the advertisement target can also browse the area.

FIG. 5 is a diagram for explaining a third embodiment of the advertisement method and system according to the present invention.

In FIG. 5, reference numeral 2 denotes a virtual shop or a homepage established by a merchant or the like on the Internet; 4, a network such as the Internet;
The user terminal 7 is a portal site established by the advertisement sender. The portal site 7 is equivalent to a communication terminal of an advertisement sender, has a 3DCG database of advertisement target products, an interior search service program, a living space proposal content, and transmission means (not shown). A service (advertisement data distribution service) for distributing information relating to an advertisement target product in 3DCG to a virtual space constructed by CGing a user's individual living space constructed in the Internet user terminal 5
And provide information about the living space centered on the interior (advertisement information providing service as a so-called portal site). Hereinafter, each service method will be described.

<Advertisement Data Delivery Service Method> First, interior layout simulation software (hereinafter, referred to as ILS software) is provided to the user in advance on a CD.
-Distribution or transmission by a recording medium such as a ROM or via a network (Internet or the like) 4.

This ILS software is means for realizing the following functions. a) A function to create a living space in the real world of the user as a CG model Specialized in that the user can easily create a living space by floor plan. Function to perform. b) Function to simulate the interior layout of products in a living space modeled as a CG model The product layout can be simulated in centimeters, and the layout of products can be simulated on tables and kitchen counters. If a model is captured, it is a function that enables simulation including appearance. c) Search function of interior goods A function to specify the arrangement space and type of the desired goods from the CG modeled living space, automatically connect to the interior search service of the portal site, and receive the 3DCG data transmission service of the searched goods It is. d) Presentation function of 3DCG data of the transmitted or distributed product 3DC of the product transmitted or distributed from the portal site
This function receives the G data and presents the product to the user.

In the user terminal 5, a) of the ILS software
A living space (virtual space) based on a CG modeled floor plan is created using the function of (1). Next, 3DCG data of the advertisement target product is distributed from the portal site 7 to the living space (A-2). The user terminal 5 lays out the 3DCG of the product in the living space of the person's 3DCG model by using the functions of d) and b) of the ILS software,
Perform presentations and layout simulations. In the 3DCG data of the product, link information to a virtual shop or homepage 2 opened by a product company that manufactures or sells the product is added as product information, and as a result of the presentation and layout simulation, the user can use the product. If you want to obtain a product, access the linked merchant's virtual shop or website 2 (A-3), receive proposals on product acquisition conditions, prices, payment methods, etc., and if you meet the desired conditions, apply for purchase. Do.

The user accesses the virtual shop or the homepage 2 of the merchant from the user terminal 5 (B-
1) By specifying the product there, the 3D CG data of the product is delivered from the portal site 7 (B-
2) It is also possible.

As described above, instead of simply showing a product advertisement on the site, the 3DCG of the product is sent into the living space modeled by the person's 3DCG, so that a strong advertising effect can be expected. Therefore, it ’s not just Internet advertising that simply replaces traditional media advertising,
A revolutionary product advertisement that takes advantage of the characteristics of the network can be realized.

<Advertisement Information Providing Service Method> This is a service for allowing a user to easily and speedily search for furniture, interior goods, and the like that are most suitable for the home environment. In this service, the interior search service program of the portal site 7 and the ILS of the user terminal 5
Link software.

First, the user designates an arrangement space, a product type, a design type, a price, and the like in a living space converted into 3DCG. In response to this, the ILS software automatically connects to the interior search service program of the portal site 7 by the function c) and passes those search conditions (A
-1). The interior search service program searches for products that match, and the searched products are listed and returned with small pictures and brief descriptions. If the user who is the advertising target is interested (if specified), "3DCG model + large picture + detailed description" of the product
Can be received by the ILS software (A-2). The user terminal 5 uses the functions of d) and b) of the ILS software to store the 3DCG of the product in the living space modeled by the 3DCG of the person.
Layout and perform presentations and layout simulations. The 3DCG data of the product includes
Link information is added to the virtual shop or homepage 2 established by the merchant who manufactures or sells the product as product information. If the user wants to obtain the product as a result of presentation or layout simulation, the link Access to the virtual shop and homepage 2 of the merchant (A-
3) Receive proposals for product acquisition conditions, prices, payment methods, etc., and apply for purchase if desired conditions are met.

A search request from a user (A-1)
In response to this, it is also possible to provide articles and columns full of various ideas and tips for making living spaces look beautiful by using the living magazine on the Internet, which is provided as living space proposal content. When the user designates a photograph or an article in the magazine by clicking or the like, "3DCG model + large photograph + detailed description" of the product can be received by the ILS software (A-2). The user terminal 5 lays out the 3DCG of the product in the living space of the person's 3DCG model using the functions of d) and b) of the ILS software, and performs presentation and layout simulation. In the 3DCG data of the product, link information to a virtual shop or homepage 2 opened by a product company that manufactures or sells the product is added as product information, and as a result of the presentation and layout simulation, the user can use the product. If you want to obtain a product, access the linked merchant's virtual shop or website 2 (A-3), receive proposals on product acquisition conditions, prices, payment methods, etc., and if you meet the desired conditions, apply for purchase. Do. The living magazine can be browsed by a general browser.

In the third embodiment, the 3DCG data of the advertisement target product is stored in the 3DCG database in the portal site opened by the advertisement sender, but the database can be installed anywhere on the network. It is also possible to store the 3DCG data in a plurality of databases in a distributed manner.

[0048]

As is apparent from the above description, according to the present invention, furniture, home electric appliances, and products installed inside and outside a house are virtually added to a house actually resident or a house slated to live. By arranging, it is possible to grasp and judge whether there is any inconvenience in the arrangement of the product and the suitability of matching with surroundings,
It is possible to provide a powerful online advertising tool that motivates the target audience to purchase these products.
In addition, as long as customers such as housing companies continue to live in the house,
It can fulfill the advertising function of affiliated merchandise companies.

[Brief description of the drawings]

FIG. 1 is a flowchart illustrating a first embodiment of an advertisement method according to the present invention.

FIG. 2 is a configuration diagram illustrating an example of an advertisement system that implements the first embodiment.

FIG. 3 is a flowchart illustrating a second example of an advertisement method according to the present invention.

FIG. 4 is a configuration diagram illustrating an example of an advertisement system that implements the second embodiment.

FIG. 5 is a configuration diagram illustrating a third embodiment of the advertisement method and system according to the present invention.

[Explanation of symbols]

 1. Home computer of a home agent or home agent 2. Personal computer of a merchant company 3. CG manufacturer 4. Network 5. Advertisement target computer 6. Recording media such as CD-ROM

Claims (6)

[Claims] 1. A step of previously constructing a virtual space having a three-dimensional CG model of a house where the advertiser actually lives or plans to live, on the side of the advertiser, Sending a three-dimensional CG model of the product to be advertised from the advertisement sender side; and arranging and simulating the three-dimensional CG model of the product to be advertised in the three-dimensional CG model of the house in the virtual space. Three-dimensional C characterized by the following:
Product advertising method using G model. 2. In the sending step, a recording medium on which a three-dimensional CG model of an advertisement target product is recorded is delivered. In the step of arranging the three-dimensional CG model of the advertisement target product, the recording medium is read and the virtual medium is read. In the three-dimensional CG model of the house in the space, the three-dimensional C
3. The method according to claim 1, wherein a G model is arranged.
A product advertising method using a three-dimensional CG model. 3. The method according to claim 1, wherein in the sending step, a three-dimensional CG model of the advertisement target product is transmitted via a network. 4. In the sending step, the advertisement target searches for the advertisement target product by using the installation space arbitrarily designated and arbitrary product information in the three-dimensional CG model of the house in the virtual space as search conditions. The method of claim 3, wherein a three-dimensional CG model of the product to be advertised is transmitted based on the result. 5. A product advertising system in which a communication terminal of an advertisement sender and an area allocated for an advertisement target on a communication terminal of the advertisement target or a server of a network are connected via a network, The communication terminal includes means for transmitting a three-dimensional CG model of the product to be advertised to the virtual space, and the area assigned to the advertiser on the communication terminal or network server of the advertiser is Means for constructing a virtual space having a three-dimensional CG model of a house where the person actually lives or plans to live, and a three-dimensional model of the advertisement product transmitted in the three-dimensional CG model of the house in the virtual space. Means for arranging and simulating a CG model. System. 6. A communication terminal of a second advertisement sender is connected to the network, and the advertisement target in the virtual space of the advertisement target actually resides in the communication terminal of the second advertisement sender. Means for transmitting a three-dimensional CG model of a house to be set up or a house to be settled, wherein the means for constructing a virtual space in an area allocated for the advertiser on a communication terminal or a network server of the advertiser. , 3 of the sent homes
The product advertisement system using a three-dimensional CG model according to claim 5, wherein a virtual space having a three-dimensional CG model is constructed.