JP2001236397A - Article order reception system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an article order reception system which uses the Internet and Internet portable telephone in addition to existent telephone and FAX. SOLUTION: This system is equipped with a server which (a) makes article information open to personal computers and/or Internet portable telephones, (b) runs a program for receiving orders from the personal computers and/or Internet portable telephones, and (c) runs a program for distributing leaflets directly to the personal computers and/or Internet portable telephones and an order data monitoring personal computer which (d) actually receives orders from the personal computers and/or Internet portable telephones at a store and (e) performs a member managing process at the store.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to an existing telephone or FA.
Product order acceptance system using the Internet and iMODE mobile phones in addition to X.

[0002]

2. Description of the Related Art Recently, there has been a movement to integrate a convenience store with an EC (e-commerce) business centered on a convenience store settlement and product delivery function.

[0003]

[Problems to be Solved by the Invention] While the competition in the convenience store industry has intensified and it is extremely difficult to significantly increase the sales of existing stores, the product delivery business depends on the store area and the number of visitors. This is a field where new sales can be expected. Also, considering the aging society in the future, it is expected that it will be positioned as infrastructure for socially necessary services such as delivery of daily necessities.

[0004] Furthermore, with the recent development of information and communication technology, digital processing of product service information has become possible, and technically, it is now possible to operate a virtual shop on the Internet. The popularization of the long-awaited information infrastructure has been started by iMODE mobile phones (Internet mobile phones). In other words, with the emergence of iMODE, an epoch-making mass information terminal that allows ordinary people to participate in the Internet without being aware of anything, and that the infrastructure automatically multiplies, new media,
It can be said that the environment where information media services that have failed several times with multimedia and can take off for the first time is complete.

[0005] In the flow of convenience store EC, a business project that combines a long-awaited delivery service and an explosively increasing mass information terminal is considered to be very significant, and it is necessary to provide a system for that purpose. In addition, accumulating the know-how is considered to be an important operation for the next-generation convenience store management.

An object of the present invention is to provide a product order receiving system and a product home delivery system using the Internet and iMODE mobile phones in addition to existing telephones and faxes. Furthermore, with the aim of accumulating know-how to specifically apply these movements to stores, existing telephones and faxes
In addition, the company aims to receive product orders using the Internet and iMODE mobile phones, and to conduct feasibility studies in the product delivery business.

[0007]

A merchandise order receiving system according to the present invention includes a server having at least one of the following functions (a) to (c) and at least one of the following (d) to (e): A personal computer for monitoring order data, which is provided in a store and has any of the functions. (A) Publish product information for personal computers and / or Internet mobile phones. (B) Run a program to receive orders from personal computers and / or Internet mobile phones. (C) Run a program for directly distributing flyers to personal computers and / or Internet mobile phones. (D) The order is actually processed at the store from a personal computer and / or an Internet mobile phone. (E) Perform member management processing at the store.

[0008] Preferably, an Internet portable telephone for notifying the arrival of the order by mail from the member is provided.

[0009] Preferably, the server includes a home page for browsing product data for the Internet.

[0010] Preferably, the server includes a home page for browsing product data for an Internet mobile phone.

[0011] Preferably, the order data monitoring personal computer executes a program for registering member information for registering information such as a product page and an order page on an Internet mobile phone sold at a store.

[0012] Preferably, the server executes a program for issuing a flyer to a personal computer or an Internet mobile phone.

Preferably, the personal computer for monitoring order data executes a program for printing a flyer made for a personal computer or an Internet mobile phone.

[0014] Preferably, the order data monitoring personal computer executes an order data processing and transmission program for converting data input by the member into a type that can be decoded at a store.

[0015] Preferably, the order data monitoring personal computer informs the clerk of the order received by e-mail using a sign such as a sound.

[0016] Preferably, the server manages not only the personal information of the customer but also the information of the corporation, etc.
Execute a program for managing a trade area for acquiring members from other trade areas.

[0017] Preferably, the server executes the program that makes the commercial area management program correspond to a map and is visually easy to understand.

A recording medium according to the present invention stores a program for causing a computer to function as the device.

Examples of the medium include a floppy (registered trademark) disk, hard disk, magnetic tape, magneto-optical disk, CD-ROM, DVD, ROM cartridge,
It includes a RAM memory cartridge with a battery backup, a flash memory cartridge, a nonvolatile RAM cartridge, and the like.

The communication medium also includes a communication medium such as a wired communication medium such as a telephone line and a wireless communication medium such as a microwave line. The Internet is also included in the communication medium mentioned here.

The medium is a medium on which information (mainly digital data and programs) is recorded by some physical means, and which allows a processing device such as a computer or a dedicated processor to perform a predetermined function. You can do it.
In short, any method may be used as long as the program is downloaded to the computer by some means and a predetermined function is executed.

[0022]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is an explanatory diagram of a concept "from single item management to single customer management" to be realized by a system according to an embodiment of the present invention. While the management of single items by the introduction of POS has supported the breakthrough of convenience stores, collecting and acquiring customer information, which is also referred to as single customer management, is an important marketing strategy in NEXT STAGE.

FIG. 2 is a comparison table of difficulty in acquiring information by various methods. The delivery service from the aspect of customer management has the following properties. The information required for customer management is personal identification information and product purchase history that is related to it. When introducing a customer management system such as a loyalty card, there are concerns about the user's exposure to personal information and the complexity of using the card. In contrast, according to this system, in the case of the delivery service,
Personal information is autonomously provided by a user who intends to receive the service. In addition, with regard to the complexity at the time of use, only data collection is performed at the store side, and there is no burden on the user.

FIG. 3 is an image diagram of a trade area. Customer information is managed for each individual store business area. Convenience stores have a business area of around 1,000 households around individual stores. Macro customer information management does not make much sense in the narrow trade area. Conversely 10
For customer management of about 00 households, it is effective to develop a customer information collection method targeting 1000 households from the beginning. The delivery service is a method that can easily collect personal information and merchandise purchase information of customers in a commercial area. By accumulating customer data, it is possible to create zone maps of trade areas, etc., and it can be expected to be effective as a tool for market analysis and countermeasures against competitors.

FIG. 4 is an overall configuration diagram of this system.
Customer information can be obtained efficiently through a delivery service that involves the Internet. As an ordering method, in addition to telephone and FAX, Internet and mobile mail and net submission are incorporated. Orders received via the Internet are more efficient in collecting customer information, and the interactive nature of them enables push-type announcements.

FIG. 5 is a diagram showing the overall operation of this system. It grasps the delivery customer, guides the incentive to the net submission, makes the delivery repeater, that is, the delivery customer a member, gives the delivery member an incentive to visit the store, issues a point card, and unifies the delivery point card members. A delivery system that makes it easy to obtain personal information, has high quality of collected information, and has an appropriate management scale is optimal as an introduction part of single customer management within a private store business area. Further, by appropriately setting incentives and the like, a more detailed customer management system such as a point card can be guided.

FIG. 6 shows a conceptual diagram of a system for collecting customer information in a retail store area by net mix delivery.

FIG. 7 shows a display image example of the trade area management software. The functional configuration of the trade area management software has the following functions.・ Data display function 1. Address point display 2.2 Address point data display 3. Zone map display Map designation area data display ・ Data import １． Automatic data import 2. Manual data input ・ Data export １． Email list output 2. 2. Output of DM list CSV output of various data ・ Data analysis １. 1. Correlation data discovery program Product Trend Forecasting Program

The individual store business area customer information collection system periodically downloads the data on the server, makes the database software acquire the data, and maps it. If you can invest in security, it is effective to build everything on the net, including the database.

The following display is made on the screen. 1. 1. Address point display: Identify the competitor, customer, purchase interval, and product information of the address point by color. 2. Address point data display ... Detailed address point data display Customer data, distance / time data, purchase history data, purchase interval, etc. Zone map display: Display by zone unit Customer attribute zone, purchased product zone, base data correlation,
Etc. 4. Map designated area data display ... Numerical data display within map selection range Customer data, purchased products, etc.

There are the following types of data import. 1. Automatic data import-Internet & mobile submission Automatically collects data submitted from the delivery order form-Internet & mobile mail (1) Send delivery order mail form to user by mail auto-responder (2) User based on flyer 1. Select the product and send it by e-mail. (3) Automatically count the order of form mail. ・ Point card Acquire information of visitors (operated when linked with POS). Manual data import ・ Fax & telephone (delivery) ・ Additional data (1) Mobile purchaser data (2) Utilities data (3) Net community site data (4) Claim data (5) Salesperson-customer personal relationship data

Data export is as follows. 1. E-mail list output-E-mail address that matches the selection area and condition setting items-E-mail DM is automatically sent to the address. 2. Output DM list ・ Output DM address that matches selected area and condition setting item ・ Output by sticker or CSV. 3. CSV output of various data ・ Customer information ・ Product history information

There are the following data analysis programs. 1. Correlation data discovery program By mining the entire data, it automatically discovers products that are closely related to a group of products bought together and customer attributes. 2. Product Trend Prediction Program A program that predicts the market evaluation of a product by taking the difference between the items sold and the quantity of the product at regular intervals.

FIG. 9 is a functional block diagram of the general-purpose homepage management software. This system operates the Internet ordering and mail service and entertainment contents using the following server functions on the Internet. WWW,
There is a mailing list and bulletin board system. The required server specifications are that a home page can be placed, that the CGI runs, that security is provided at a reasonable level, that ML software can be installed and run, and that you have root use authority. The relationship between the content and the program (order relationship) is as follows. 1. Product display page: Selection of products to be delivered 2. 2. Product user ordering page: Order form for products to be delivered 3. Product entry system: Registration of delivery target products on the server. 4. Responder for mail order: A program that sends mail to the mail order form request. 5. Form mail reception and processing program: A program that automatically processes orders received in the mail order form. 6. Program to monitor orders via the Internet collectively. 7. Program for transferring orders via the Internet to mobile phones and other means to notify store staff. 8. A program that automatically calculates and notifies waiting time to a contractor via the Internet. A program that sends customer accumulated data to another computer at regular intervals

The relationship between contents and programs (entertainment relations) is as follows. 1. 1. A mailing system for sending notification emails to Internet members 2. A program for registering store information on the server. 3. A bulletin board function program for writing user information and claims. 4. A program to check the contents written on the bulletin board and a program to be published on the server. A program for online broadcasting of in-store digital video images

FIG. 10 is a correlation diagram between the trade area management software and the general-purpose homepage management software.

In the system according to the embodiment of the present invention, an order is received from a product information set in a host computer by using a portable terminal, and immediate delivery is performed. The important points are the design of the virtual store section of the host computer and the development of the store's scheme for the actual delivery.

Regarding hardware and running costs, it is necessary to be as inexpensive as possible in consideration of actual store deployment. An advanced program using cgi etc. is required to automate order processing, but in the initial stage, a small number of elaborated products are
It is realistic to acquire a store-side scheme by recording it on the E page and receiving orders in a complex form such as telephone, fax, and e-mail. As for the collection of customer data, a data collection method with a view to systematization is required.

The system according to the embodiment of the present invention comprises the following components. Required system configuration (* indicates the second step) Server responsible for product information and orders This server has the following functions.・ Disclose product information to PCs and i-mode phones.・ Run a program to receive orders from PCs and i-mode phones.・ Run a program for direct distribution of flyers to personal computers and i-mode phones. 2. Personal computer for order data monitoring installed in stores This personal computer has the following functions.・ We actually receive orders from personal computers and i-mode phones at stores.・ Manage members at stores. 3. Line for connecting the personal computer to the Internet This is to monitor orders by e-mail on the personal computer. 4. This is to notify the arrival of the order by e-mail from the i-mode mobile phone member. It is also conceivable to receive orders directly by e-mail. 5. 5. Homepage for browsing product data (for the Internet) Members see this page to select products and place orders. Home page for browsing product data (for IMODE) A special page is required because the screen seen is different from a personal computer. 7． Program for receiving e-mail orders and HP submit orders This order is for members to actually place orders on the page or by e-mail for products viewed on the homepage. 8. A program for registering member information in mode mobile phones This is for registering information such as product pages and order pages in i-mode mobile phones sold at stores. 9． Program for issuing leaflets This is for issuing leaflets to personal computers and i-mode phones. 10. Flyer printing program This program is for printing flyers created for personal computers and i-mode portables. If you make one, you can use it for stores and handouts. 11. Membership management database (simple type) Customization of existing software Order data processing and transmission program (simple type) It is necessary to convert the data entered by the member into a type that can be decoded at the store. Since inputting with a mobile phone is difficult, it is necessary to simplify it and maximize the display of necessary information from the simple input. At this stage, it is very easy to change the input product number to one with the product name. Order data monitoring program (simplified type) This is to notify sales clerks of orders received by e-mail using signs such as sounds. The next step is to build something more secure. 14． Store clerk operation program & manual (simple type) This is to make it easy for even part-time clerks to operate. The current stage should be very simple, operated by a person with some knowledge to identify problems and complete the next stage as a more advanced program. Business area management program (simple type) The company manages personal information of customers as well as information on corporations, etc., and aims to secure a business area and acquire members from other business areas. In the next stage, we will make it correspond to the map and complete it as a visually easy-to-understand program. (*) Member registration program (*) Program to authenticate members (*) Order data processing and transmission program (*) Order data monitoring program 20. (*) Clerk operation program & manual 21. (*) Conference management database (*) Sales statistics program (*) Map type program for trade area management

As for the server, a centralized management method at a center or the like is possible in the future, so in the present scheme, a rental server can be used in consideration of maintenance and labor.
As for the PC for store installation, it is sufficient to use a PC with normal capacity, so select an appropriate DOS / V machine. As for the line, if it is always possible to connect at all times, it is accurate, so you can use an inexpensive provider. For even lower cost, you can also choose dial-up. Regarding the program, the order receiving system will be considered in the next phase, and a simple product entry system will be constructed.

If there is an aspect that the concept of a convenience store is the modernization of a candy store or a general store, the delivery system may be described as modernization on delivery. From the delivery of so-called food products such as ramen and rice bowls, to heavy goods such as sake and rice, to bulky materials such as toilet paper and disposable diapers, these products are mainly serviced. It is considered to be an important item that produces a convenience store with a visible face.

Product needs in convenience store home delivery include:
The following is assumed. 1. Renewal of food delivery customs: lunch, buckwheat, bowls 2. Heavy items: rice, sake, beer Bulk materials: toilet paper, disposable diapers Regular goods: newspapers, magazines, milk, lactic acid bacteria drinks Temporary and urgent items: umbrellas, medical supplies, stationery 6. Impulse shopping items: sweets, juices, etc. Group goods: food / beverage for meetings, lunch at offices / schools, food / beverage for meetings

It is necessary to establish one-to-one marketing based on customer purchase data. By accumulating customer history data such as name, telephone, address, and merchandise for each delivery, it is possible to grasp and enclose customers' attributes in the commercial area of each store. As a next dimension of single item management that a conventional convenience store has been aiming for, it is possible to realize a one-to-one marketing sig, which is also expressed as single-user management by utilizing detailed purchase data for each customer. Moreover, in this case, the mobile phone or iMOD used as a delivery ordering tool
In that sense, convenience store delivery is the gateway to the next generation of marketing methods that go beyond mere home delivery, as E-terminals and other devices can function as media devices for sending individual information from here.

The data utilization method by collecting the delivery customer data is as follows. 1. 1. Detailed analysis of top sellers by collecting customer purchase data 2. Build one-to-one marketing by analyzing purchase data for each customer. 3. Identify business areas based on address data and develop optimal operations. Competitive Store Protection Tools

The phases of the project for implementing the embodiment of the present invention are as follows. This is a long-awaited delivery service,
Profitability in the early stages is expected to be severe. In addition, if a game is played in a limited field called the delivery area, the results may vary depending on the approach taken at individual stores. In that sense, before the introduction of any large-scale systems, feasibility study with handmade schemes at the individual store level is an essential task.

First Step In the initial stage, an effort that does not burden the individual store much, but that can find the needs of the customer is necessary. 1. 1. Services limited to off-peak hours 2. A smaller number of items handled. 3. Announcement of service to surrounding areas by handbill distribution etc. 4. Approach customers who can expect batch orders and regular orders, such as offices and schools. Collection of customer data. 6. Ordering tools for delivery systems and sales of mobile phones to enhance notification effects.

Second step: Develop a system for the needs identified in the first phase. 1. 1. Expansion of service hours 2. Increasing the number of items handled 3. Computer management of fixed customers 4. Expansion of the system to meet the needs, prototype of the system, development of the order receiving system, and feasibility study of the system Database system for customer purchase history data

Third step Standardize the delivery scheme including the system and apply it to all stores. Develop data centers and ordering systems.

The system according to the embodiment of the present invention will be described in more detail. 1. In order to prevent mischief and to confirm the address data of the delivery destination, it is effective to confirm by telephone in the first order. 2. It is better for customers to create a customer database on the store side than to use a membership system. 3. It is necessary to consider how to sell adult magazines. 4. It is necessary to consider the linkage with POS sometime, but a system that can be consistent with how to recognize the state of inventory is necessary. 5. It is necessary to develop a system that does not require much trial and error for the customer's product selection interface. 6. It is necessary to collect case studies for bulk orders and mischief orders and develop a response scheme. 7. Need to deal with double submission problem. 8. Help disk (Skill of corresponding manual byte)

The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the invention described in the appended claims, which are also included in the scope of the present invention. Needless to say, this is done.

Further, in this specification, means does not necessarily mean physical means, but also includes a case where the function of each means is realized by software.
Further, the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of a concept “from single item management to single customer management” to be realized by a system according to an embodiment of the present invention.

FIG. 2 is a comparison table of difficulty in acquiring information by various methods.

FIG. 3 is an image diagram of a trade area. Customer information is managed for each individual store business area.

FIG. 4 is an overall configuration diagram of this system.

FIG. 5 is a diagram showing an overall operation of the system.

FIG. 6 is a conceptual diagram of an individual store business area customer information collection system based on net mix delivery.

FIG. 7 shows an example of a display image of the trade area management software.

FIG. 8 shows an example of information that can be collected by the trade area management software.

FIG. 9 is a functional configuration diagram of general-purpose homepage management software.

FIG. 10 is a correlation diagram of trade area management software and general-purpose homepage management software.

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Claims (11)

[Claims] 1. A server having at least one of the following functions (a) to (c), and order data installed at a store having at least one of the following functions (d) to (e): A product order receiving system comprising a monitoring personal computer. (A) Publish product information for personal computers and / or Internet mobile phones. (B) Run a program to receive orders from personal computers and / or Internet mobile phones. (C) Run a program for directly distributing flyers to personal computers and / or Internet mobile phones. (D) The order is actually processed at the store from a personal computer and / or an Internet mobile phone. (E) Perform member management processing at the store. 2. The goods order receiving system according to claim 1, further comprising an Internet mobile phone for notifying the arrival of the order by e-mail from the member. 3. The merchandise order receiving system according to claim 1, wherein the server has a homepage for browsing merchandise data for the Internet. 4. The goods order receiving system according to claim 1, wherein said server has a home page for browsing goods data for an Internet mobile phone. 5. The personal computer for order data monitoring executes a program for registering information for members for registering information such as a product page and an order page on an Internet mobile phone sold at a store. Claim 1
Product order acceptance system described. 6. The goods order receiving system according to claim 1, wherein the server executes a program for issuing a flyer to a personal computer or an Internet mobile phone. 7. The product order receiving system according to claim 6, wherein the order data monitoring personal computer executes a program for printing a flyer made for a personal computer or an Internet mobile phone. 8. The order data monitoring and personal computer executes an order data processing and transmission program for converting data input by a member into a type that can be decoded at a store. Product order reception system. 9. The merchandise order receiving system according to claim 1, wherein the order data monitoring personal computer notifies the sales clerk of the order received by e-mail using a sign such as a sound. 10. The server manages personal information of a customer as well as personal information of a customer, and executes a trade area management program for securing a trade area and acquiring members from other trade areas. The goods order receiving system according to claim 1, wherein 11. The server according to claim 10, wherein the server associates the commercial area area management program with a map and executes the visualized program.
Product order acceptance system described.