JP2000339542A - Membership card and membership card system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a membership card, which informs the member of sales promotion information or service information such as notice of a time-limited advertisement and an event which are always new and is carried without being thrown away, and a membership card system. SOLUTION: On the membership card, the member code 2 specifying the member is displayed and transactions, services, etc., are recorded. A current point display 6 corresponding to the amount of a transaction and a cumulative point display 7 including points of this time are made and at part of the card surface, a rewritable information recording part 11 for rewritable sales promotion information or service information is displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a membership card on which a record of a transaction or a service is recorded, and particularly to a point card for providing points and providing services in a commercial transaction. In particular, the present invention relates to a member card in which the number of points acquired through transaction and the number of points used by exchanging premiums are displayed by coloring or decoloring the reversible thermosensitive recording layer so that the point status can be updated and recorded.

Conventionally, for example, in the commercial industry, there is a business custom of providing a premium to a customer in accordance with a fixed number of transactions or a fixed transaction amount for the purpose of securing customers and providing services. For such a purpose, conventionally, for a certain amount of sales or the like, the current acquired points and the accumulated points including the current time are displayed on the member card surface. Further, in order to further expand sales promotion, sales promotion information or service information such as limited time advertisements and news of entertainments is distributed by handing out flyers and the like.

[0003]

However, these flyers and advertisements do not always allow customers to carry them,
They were abandoned and were not very effective, but resources were wasted. In view of these points, the present invention provides a membership card and a membership card system that allows members to always receive sales promotion information or service information such as new limited-time advertisements and news of entertainments, and to carry them without being discarded. It is intended to do so.

[0004]

[Means for Solving the Problems] The membership card of the present invention is:
In order to achieve the above-mentioned object, a membership card for identifying a member, a record of a transaction or a service, etc. is recorded at any time, and a rewritable sales promotion information or service information such as a rewritable part of the card surface. A rewritable information recording section is displayed.

Further, a more suitable member card is provided by forming the rewritable information recording portion of the member card from a thermoreversible display sheet having a thermoreversible dye layer formed thereon.

The member card system according to the present invention comprises: a reading means for reading a member code for identifying a member from the member card; a recording means for recording a transaction record or a service on the surface of the member card; A member card system having control means for recording and controlling the latest information such as transaction records or services on the surface of the member card based on the member code. A rewritable information recording unit such as promotion information or service information is provided, and the control unit is connected to a storage unit for storing data such as sales promotion information or service information. When recording transaction records or services on the member card on the surface of the member card, the rewriting Availability information such as the recording portion and the promotional information or service information stored in the storage means is formed by control record.

Further, the rewritable information recording portion of the member card is formed of a thermoreversible display sheet having a thermoreversible dye layer formed thereon, and records transaction or services and sales promotion information on the member card. The recording means for recording on the surface includes a thermoreversible recording / erasing / writing mechanism capable of recording at a predetermined temperature range and erasing at a predetermined temperature range, thereby providing a more ideal membership card system.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, the present invention will be described in detail with reference to the embodiments shown in FIGS. FIG. 1 is a conceptual illustration of the membership card system of the present invention, FIG. 2 is an illustration of the front side of the membership card, FIG. 3 is an illustration of the back side of the membership card, FIG.
Is an explanatory view of a terminal of the membership card system, FIG. 5 is an explanatory view of a cross section of the membership card, and FIG. 6 is an explanatory view of a file for managing advertisement data of the membership card system.

An embodiment of the present invention will be described below as a member card used in a supermarket, department store, or the like. As shown in FIG. 2, the member card 1 is a member card on which a member code 2 for identifying a member and a member name 3 are displayed, and records of transactions or services are recorded. A point display 6, a cumulative point display 7 including the present point, and a use count display 8 are formed.
Further, 4 is the date of issuance of the card, and 5 is the expiration date of the card. Further, reference numeral 9 denotes an issue store display indicating a head office, a branch, an affiliated store, and the like. The membership card of the present invention is characterized in that a rewritable information recording unit 11 such as rewritable sales promotion information or service information is displayed on a part of the card surface. In particular, the sales promotion information or service information is preferably image information.

[0010] Also, the member code 2, member name 3,
This time point display 6, cumulative point display 7, usage count display 8, card issue date 4, card expiration date 5, issue store display 9, and rewritable information recording section 11 are thermoreversible with a thermoreversible dye layer formed. It is formed of a display sheet, and is configured such that recording can be performed at a predetermined temperature range, and erasing and writing can be performed at a predetermined temperature range.

As shown in FIG. 3, the back of the member card 1 has a magnetic stripe 12 on which data of the member code 2 and the accumulated point data up to the previous time are recorded, and a signature field 13 in which the name of the member is written by handwriting. Issuer display column 14 is provided. At the time of a transaction at a terminal of the membership card system described later, the current point is added to the magnetic stripe 12, and the accumulated point is updated and magnetically recorded.

As shown in FIG. 5, the member card 1 has a laminated structure in which an oversheet layer 19 is provided on the lower surface of a card base 18 via an adhesive layer 16, and a tint block or a pattern is printed on the upper surface of the card base 18. The layer 17 and the thermoreversible display sheet 15 are laminated, and an adhesive layer 16 is interposed between the layers to be firmly laminated and adhered.

As a manufacturing method, a thermoreversible display sheet 1
A heat-sensitive adhesive layer 16 is formed on five surfaces. The heat-sensitive adhesive layer 16 is in a liquid state at the time of application, but has a smooth surface when dried. Therefore, a printing layer 17 such as a tint block and a picture 10 is formed on the adhesive layer 16 by printing. On this occasion,
Since printing is not performed on the card base material 18 side, printing is performed on a printing plate in an inverted state. Then, a heat-sensitive adhesive layer 16 is further formed. On the other hand, the heat-sensitive adhesive layer 16 is also formed on the surface of the oversheet layer 19 on the lower surface, and the adhesive layer 16 and the adhesive layer 16 face the lower and upper surfaces of the card base 18 in a dry state. Then, heat and pressure are applied from above and below, and they are laminated and bonded.

Next, as shown in FIGS. 1 and 4, the member card system of the present invention includes a reading means for reading a member code for specifying a member from the member card 1 and a transaction record or service. A card reading / writing device 21 integrally forming recording means for recording on the surface;
A member card system having a control unit 24 for controlling recording of the latest information such as transaction records or services on the surface of the member card based on the member code read by the card reading / writing device 21. A part of the surface is provided with a rewritable information recording unit 11 such as sales promotion information or service information, and the control unit 24 is provided as storage means for storing data such as the sales promotion information or service information. For example, a suitable storage unit 26 such as a hard disk, a magneto-optical disk, or a CD-ROM is connected thereto, and the card reading / writing device 21 constituting the recording unit stores transaction recording or service on the member card 1. When recording on the surface of the member card 1, the rewritable information recording unit 11 stores the storage unit 26
Is recorded and controlled.

Further, the rewritable information recording section 11 of the member card 1 is formed of the thermoreversible display sheet 15 having the thermoreversible dye layer formed thereon as described above.
Membership code 2 such as transaction record or service and sales promotion information, member name 3, current point display 6, accumulated point display 7, usage count display 8, card issue date 4, etc.
The recording means for recording the card expiration date 5, issuer display 9, and sales promotion information or service information on the surface of the member card comprises a thermoreversible record erasure recordable at a predetermined range of temperature and erasable at a predetermined range of temperature. A reading mechanism is provided in the card reading / writing device 21.

The sales promotion information or service information stored in the storage unit 26 is transmitted to the host computer 22 by the host computer 22 as shown in FIG.
Register information from the sales promotion department and distribute it to each terminal in advance. (Of course, input sales promotion information or service information composed of these advertising information etc.
You may remember it.) Although not shown in FIG. 6, a plurality of these sales promotion information or service information may be registered in each terminal, and may be changed by data based on the age, sex, or purchasing tendency of the member, In addition, how long the recording operation is performed on each member card is controlled for each terminal.

As shown in FIGS. 1 and 4, each of A, B
Are installed in units of sales floors such as, for example, fresh goods, confectioneries, and clothing, or in accounting units that manage blocks of sales floors, and can provide different sales promotion information or service information for each terminal. In particular, as shown in FIG. 6, image information can be more impactful sales promotion information. These terminals are composed of a system such as a normal personal computer. The display unit 27 is connected to a display such as a CRT or a liquid crystal, and a keyboard 25, and is linked to a cash register (not shown). According to the transaction amount, the member card is recorded together with the transaction record or the service.

The member card 1 and the member card system configured as described above issue a card including a member code 2, a member name 3, and a use count display 8 together with a present point display 6 and a cumulative point display 7 for each transaction. The day 4, the card expiration date 5, the issuing store display 9, and the rewritable information recording unit 11 are adapted to rewrite the sales promotion information or the service information.
The supply period of the sales promotion information or service information written in the storage unit is controlled based on data registered in the storage unit for each terminal.

[0019]

According to the membership card and the membership card system of the present invention, when the member uses the membership card, the membership card is used as a conventional point system card or the like and always has a new limited time period. Members can be provided with sales promotion information or service information such as advertisements and entertainment announcements, and since the members always carry them, sales promotion effects are significantly improved without being discarded, resources are not wasted and industrial resources are not wasted. It will be extremely useful.

[Brief description of the drawings]

FIG. 1 is a conceptual explanatory diagram of a membership card system of the present invention.

FIG. 2 is a front view of a member card.

FIG. 3 is an explanatory view of a back side of a member card.

FIG. 4 is an explanatory diagram of a terminal of the member card system.

FIG. 5 is an explanatory sectional view of a member card.

FIG. 6 is an explanatory view of a file for managing advertisement data of the member card system.

[Explanation of symbols]

 1 Membership Card 2 Member Code 3 Member Name 4 Card Issue Date 5 Card Expiration Date 6 Current Point Display 7 Cumulative Point Display 8 Usage Count Display 9 Issuer Display 10 Picture 11 Rewritable Information Recorder 12 Magnetic Stripe 13 Signature Field 14 Issuing Company Display field 15 Thermoreversible display sheet 16 Adhesive layer 17 Printing layer 18 Card base material 19 Oversheet layer 21 Card reading / writing device 21 22 Host computer A, B Terminal

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) G06K 17/00 G06K 17/00 A 5B058 G06F 15/21 340Z 19/00 G06K 19/00 Q 19/06 B G07F 7/08 G07F 7/08 SF term (reference) 2C005 HA22 HB14 HB20 JA09 JC02 KA27 LB08 LB25 3E042 BA07 CC02 CE04 CE05 3E044 AA20 BA04 DC01 DC05 DC06 DE01 5B035 AA06 BA05 BB00 BB02 BC00 BB02 BB02 BC00 5B0 DD02 EE28 FF03 FF04 FF08 GG04 GG07 5B058 CA31 KA05 YA20

Claims (4)

[Claims] 1. A member card in which a member code for specifying a member, a record of a transaction or a service is recorded at any time, and rewritable information such as sales promotion information or service information which can be rewritten on a part of the card surface. A membership card, wherein a recording unit is displayed. 2. The member card according to claim 1, wherein the rewritable information recording portion of the member card is formed of a thermoreversible display sheet having a thermoreversible dye layer formed thereon. 3. A reading means for reading a member code for specifying a member from a member card, a recording means for recording a record or service of a transaction on the surface of the member card, and a member code read by the reading means. A membership card system having control means for recording and controlling the latest information such as transaction records or services on the surface of the member card by the recording means, wherein a part of the member card surface includes sales promotion information or service information. A rewritable information recording unit is provided, and the control unit includes:
A storage means for storing data such as this sales promotion information or service information is connected, and when the recording means records a transaction record or a service on the member card on the surface of the member card, the rewritable data is recorded. A membership card system wherein sales promotion information or service information stored in the storage means is recorded and controlled in an information recording unit. 4. The rewritable information recording section of the member card is formed of a thermoreversible display sheet having a thermoreversible dye layer formed thereon, and records a transaction or services and sales promotion information on the member card. 4. The member card system according to claim 3, wherein the recording means for recording on the surface of the member comprises a thermoreversible recording / erasing / writing mechanism capable of recording at a predetermined temperature range and erasing at a predetermined temperature range.