JP2000293546A - Convenience store commodity evaluation system utilizing communication network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commodity evaluation system for efficiently analyzing customer's evaluation information for commodities sold by a convenience store or the like and transmitting the analytical result to a person concerned with a specific enterprise by using a communication network such as an Internet. SOLUTION: At the point of sales of commoditie in convenience stores or the like, plural customers previously making monitor contract actually purchase the commodity in the convenience stores or the like. Then after using/consuming the commodity, evaluate the commodity, respective commodity evaluation data are transmitted through a communication network and automatically analyzed and the analytical result is displayed on a web of an Internet which can be observed only by persons concerned with the specific enterprise to utilize the analytical result for the prediction of sales and the improvement of the commodity.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to the use of a communication network such as the Internet to provide consumer evaluation information on products sold at retail stores such as convenience stores.
The present invention relates to a product evaluation system for efficiently transmitting information to a person involved in a company.

[0002]

2. Description of the Related Art The merchandise sold at retail stores such as convenience stores is frequently replaced, and merchandise whose sales do not increase according to POS data is removed after a few weeks. However, only the sales fact that it did not sell within this period becomes clear, but information on product evaluation to verify why it did not sell and where it can be sold will not be collected .

[0003] The POS data indicating that the product has not been sold is information held by the retail store, and the result of the analysis of the POS data is not provided to the wholesale company or the manufacturing company that is the supplier. For this reason, the supplier of the product, when it is decided to deliver it to a convenience store, will make a large quantity of expected production so as not to cause a shortage, but a few weeks later the delivery is suddenly stopped and it is necessary to remove even the displayed products. As a result, they often have a large amount of defective inventory. In addition, since it is not known what caused the sale, the situation is that it is not possible to work on the convenience store to improve the product and sell it again.

In order to reduce such sales risk,
It is conceivable to conduct a detailed consumer survey before the commercialization or conduct a consumer survey after the sale. However, in the pre-sales survey, it is not possible to properly evaluate an actual product displayed on a shelf such as a convenience store. Further, in a sales form in which delivery suspension is determined within two to three weeks after the start of sales, it is difficult to conduct a consumer survey by a conventional method because the period is too short.

Further, the POS data held by the retail store stores only quantitative data of sales such as when, how many stores, and how many stores were sold. How each element of the product was felt) and opinions (such as dissatisfaction with the product or requests for improvement) have not been analyzed. Therefore, the continuity of sales is judged only by the fact that each product was sold or not sold, and qualitative consumer information such as the reason for selling, the reason for not selling, the request for improvement, etc. is used for product planning and development. There is no mechanism to provide feedback to the organization or person in charge related to.

[0006]

In the sale of goods at such convenience stores and the like, a mechanism for transmitting consumer evaluation information and the like on the goods to sales and planning and development personnel of the goods in a short period of two to three weeks can be provided. I didn't. Also, POS
Although there is quantitative information that only conveys the fact that data is sold, there is no mechanism for communicating product evaluations and qualitative opinion information that will lead to future product improvements to stakeholders.
The present invention has been invented in order to solve the problem of selling products such as convenience stores by using the technology of a communication network such as the Internet.

[0007]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, according to the present invention, when a product is started to be sold at a retail store such as a convenience store, a plurality of consumers who have made a monitor contract or the like in advance can actually The product is purchased at a convenience store, etc., filled out after use and consumption according to a certain format indicating the evaluation of the product, opinions and requests, etc., and automatically sent to the system when the response data is sent over a communication network such as the Internet. Aggregate analysis, the aggregated results and comment information arranged in a certain format are displayed on the web on the Internet, and this is used by companies related to manufacturing, wholesale, retail, etc. to predict sales. The purpose is to help improve the quality of products and products.

[0008]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Information (product name, price, type, shape, etc.) of a product designated by a manufacturer, a wholesaler, a retailer, etc., who is a user of the system, and information on a convenience store or the like that has started selling. The information of the store is conveyed by e-mail, facsimile, telephone, etc. to consumers with clear personal attributes, who have concluded a monitor contract in advance, purchased the specified product within a certain period, and specified the URL after use and consumption. Ask to send product rating information from the web.

[0010] The requested monitor consumer opens the web site of the specified URL, and fills in the ID and password for identifying the individual and all or a part of the barcode number described on the package of the target product. Then, the image information of the target product and the questionnaire screen appear on the web, and it is possible to answer the items of the product evaluation. Evaluation items differ depending on the product, and are composed of options for evaluation such as naming, price, design and color, volume and taste, location of the shelf where the product is sold, and free-form comment information such as opinions and requests for the product. You.

When the respondent sends information on the network after filling out the questionnaire on the web, the system automatically totals up to the sent answer data on the system, and the results of the simple tabulation and the cross tabulation are displayed in a graph format. The comment information is displayed on the web in a tabular form together with attribute information (sex, age, etc.) of respondents registered in advance. When a specific person having the access right to the web enters a predetermined ID and password, the analysis result up to that point can be freely referred to.

[0012] The user of the evaluation information predicts future changes in the sales volume and whether or not sales will be suspended based on the analyzed evaluation results. By feeding back evaluation information, such as what did not exist and what should be improved to make it more sellable, to the department in charge of planning and development, a new product development cycle can be efficiently advanced.

[0013]

According to the present invention, it is possible to analyze consumer evaluation information in a short period of time in a retail market such as a convenience store where the sale is stopped according to the transition of POS data for two to three weeks after the start of sales.

[0014] By collecting and analyzing qualitative information such as sensory evaluations, impressions, opinions and requests of consumers, instead of quantitative sales data by POS, it is possible to analyze the causes related to the sale of the product. POS
As information that supplements the data, it can be useful for planning and developing products that consumers want more.

The POS data is a business resource of a retail store such as a convenience store, and the analysis result is rarely provided to a supplier such as a manufacturer or a wholesaler, and the supplier terminates sales without any information. The system has been burdened with having a large amount of defective inventory.However, the supplier can use this system to obtain information on sales, forecast the expected sales volume, and improve the efficiency of the product improvement cycle. Will be able to proceed.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a product evaluation system of the present invention.

FIG. 2 is a conceptual diagram of a network of the product evaluation system of the present invention.

FIG. 3 is an image diagram of a web display of a product evaluation result.

[Explanation of symbols]

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[Procedure amendment]

[Submission Date] September 16, 1999 (1999.9.1)
6)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Claim 4

[Correction method] Added

[Content of amendment] After a consumer who has concluded a monitor contract has used or consumed a specified product, all or part of the barcode number written on the product

After transmitting the [or specific number or character written on the package of the product] through a communication network such as the Internet, the fact of using or consuming the specified product is confirmed by displaying the answer style web. 4. The product evaluation system according to claim 3, wherein: ────────────────────────────────────────────────── ───

[Procedure amendment]

[Submission Date] December 13, 1999 (1999.12.
13)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Claim 4

[Correction method] Change

[Correction contents]

After transmitting the [or specific number or character written on the package of the product] through a communication network such as the Internet, the fact of using or consuming the specified product is confirmed by displaying the answer style web. 4. The product evaluation system according to claim 3, wherein:

Claims (4)

[Claims] (1) Information such as consumer evaluations and opinions / requests of products sold at retail stores such as convenience stores is collected using a communication network such as the Internet, and the results of the tabulation analysis are collected on the Internet or the like. A product evaluation system that automatically displays information to specific parties using a communication network. 2. When a plurality of consumers who have concluded a monitor contract or the like enter evaluation information or the like for a designated product through a communication network such as the Internet in accordance with a response format, and transmit the response result through a communication network such as the Internet. 2. The system according to claim 1, wherein the response data up to the transmission by the consumer is automatically tabulated and analyzed on the system, and is displayed in the form of a graph or a table on the Internet on the Internet where only specific parties can be seen. Product evaluation system. 3. A consumer who has concluded a monitor contract or the like specifies in advance information such as a name, a price, and an image of a product to be evaluated through a communication network such as the Internet, and the consumer specifies the specified product. 2. The product evaluation system according to claim 1, wherein information such as evaluation information is transmitted after actually purchasing, using or consuming at a retail store such as a convenience store. 4. A consumer who has concluded a monitor contract or the like transmits all or part of a barcode number described on the designated product over a communication network such as the Internet after using or consuming the designated product. 4. The product evaluation system according to claim 3, wherein the fact of use or consumption of the specified product is confirmed by displaying a web in an answer form later.