JP2002140492A - Merchandise development system and merchandise development method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a merchandise development system and a merchandise development method capable of providing merchandise with performance as imagined by consumers and quickly deciding technical elements corresponding to the merchandise. SOLUTION: This merchandise development system 10 is provided with a means 12a for fetching consumer data on a site 12 accessed through the Internet, a means 12b for presenting virtual merchandise and finish by the virtual merchandise on the site based on the fetched consumer data, a means 12c for selecting and ordering the virtual merchandise, a means 13 for producing and providing actual merchandise by the technical elements made into modules corresponding to the selected virtual merchandise, a means 14 for analyzing evaluation data from the consumers evaluating a difference between the finish by the virtual merchandise and the finish by the actual merchandise and a means 15 for examining the technical elements based on the analyzed result.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product development system and a product development method, and more particularly to a product development system and a product development method capable of efficiently developing and providing products imagined by consumers.

[0002]

2. Description of the Related Art Generally, a method of providing a product such as cosmetics or clothing in which a specific type is selected according to the physical characteristics and tastes of a consumer includes an objective method of measuring the physical characteristics of the consumer. The so-called counseling-type product provision that determines the type of product through repeated dialogue between the sales clerk and the consumer, for example, taking into account individual preferences based on appropriate judgment, and the consumer already commercializing the product based on his / her own preference. There is a so-called self-type product offering that is determined from several products that are available. In the former case, there are a sales form of a customized form in which a prescription is determined and blended for each consumer, and a sales form in which a salesperson selects an appropriate one from a large number of series of product groups. This type of counseling sales form has the advantage that it can sell products that best suit the consumer's preferences and physical characteristics, and that it is easy to collect data on many consumers' detailed preferences and physical characteristics. is there. However, it is not suitable for mass production, and the product becomes expensive.

[0003] On the other hand, the self-type is suitable for mass production and mass consumption. However, even though rough data can be obtained through a store such as so-called hot-selling products, data such as fine tastes can be obtained from consumers. It cannot be collected directly. Also,
For consumers, they only have to choose from several types of products that have already been commercialized,
The desired product cannot be obtained. In addition, since the self-type and counseling type sales forms have different consumer demographics, the data collected by the counseling type cannot be used as it is even if it is helpful.

[0004] Therefore, in marketing and product development of a self-type product, as shown in FIG. 11, a maker 101 provides products to a large number of monitors 102 and compiles evaluation data of the products from those monitors 102. Then, the technical elements satisfying the greatest common divisor preference, for example, in the case of a styling foam, the strength of the setting power, the gloss of the hair, the drying property, etc. are determined, and the product 103 of the specification is provided to the market. However, product development by such a monitor test costs a lot of money and time,
There is a limit in combining many technical elements in the process, and it is not always possible to determine an optimum product, and a product provided by a manufacturer does not always match a product desired by a consumer. In addition, products with high palatability, such as cosmetics, are liable to be influenced by fashion and usually have a short product life. Therefore, faster marketing and product development are required.

[0005]

SUMMARY OF THE INVENTION The present invention can provide a product having the performance according to the image of a consumer,
An object of the present invention is to provide a product development system and a product development method that can quickly determine a technical element corresponding to a product.

[0006]

According to the present invention, there is provided a product development system (claim 1) for fetching consumer data through a site accessed through the Internet, and a virtual product based on the fetched consumer data. Means for presenting the finished state of the virtual product on the site, means for ordering the virtual product on the site, and production of the real product by modularized technical elements corresponding to the selected virtual product. Means for providing, and means for capturing and analyzing evaluation data from a consumer who has evaluated the difference between the finish of the virtual product and the finish of the real product,
Means for determining a technical element based on the analysis result.

[0007] According to a second aspect of the present invention, there is provided a product development method comprising: a screen for capturing consumer data on a site accessed through the Internet; and a virtual product and a finished state based on the virtual product based on the captured consumer data. And a screen for ordering virtual goods are prepared, corresponding to the selected virtual goods, producing and providing real goods with modularized technical elements, and finishing with virtual goods and finishing with real goods It is characterized by analyzing evaluation data from a consumer who has evaluated the difference from the above, and determining a technical element based on the analysis result.

In such a product development method, it is preferable to classify consumer data and produce a product for general sale based on a product supported in the classified set and a technical element corresponding thereto. (Claim 3).

[0009]

According to the product development system of the present invention (claim 1), a consumer who accesses an Internet site (homepage) provides consumer data on the site, and virtualizes the consumer data. By presenting the finished state of the product, the consumer can simulate the finished state and can surely select the product.
In addition, since it is produced and provided by modularized technical elements corresponding to the selected virtual goods, production is easy,
Can respond quickly. Further, by repeatedly providing and evaluating the real product corresponding to the virtual product imagined by the consumer, the difference between the virtual product and the real product becomes clear. By analyzing this difference, it is possible to determine the most suitable technical element for the virtual product, and it is possible to provide a product that is almost the same as the product imagined by the consumer.

[0010] Further, at that time, data such as a consumer and a finished state imagined by the consumer can be easily accumulated, and the data can be processed quickly. As a result, the speed of marketing and product development is improved, and products that are not out of fashion can be quickly provided.

[0011] Through this kind of custom-made product development for a large number of people, many consumer data which can be used for the development of products for the general public and virtual products selected by consumers are supported. Since it is possible to acquire correlation data of modularized technical elements, it is possible to determine a supported product and a technical element most suitable for the product. In addition, by processing these pieces of information in a time-series manner, timely needs can be grasped. Further, it is also possible to predict a future change in taste from a tendency of change in taste.

According to the product development method of the present invention (claim 2), it is possible to quickly know the distribution of products envisioned by consumers via a site provided on the Internet, and to use the data based on the data. Products that are supported by the public can be developed quickly.

Further, in the product development method of the present invention, the stored data is classified, and based on the products supported in the classified set and the corresponding technical elements,
In the case of producing products for general sale (claim 3), it is possible to produce products aimed at specific consumers, so that it is possible to quickly provide products that meet the needs of those consumers. It is.

[0014]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of a product development system and a product development method of the present invention will be described with reference to the drawings. FIG. 1 is a conceptual diagram showing one embodiment of the entire product development system of the present invention, FIG. 2 is a conceptual diagram specifically showing a main part of the product development system of FIG. 1, and FIG. 3 is a screen for inputting consumer data. FIG. 4 is a front view showing an example of a screen for selecting a virtual product, FIG. 5 is a front view showing an example of a modularized technical element corresponding to the virtual product,
6 is a conceptual diagram showing a production state of a product selected by each consumer, FIG. 7 is a front view showing an example of a product evaluation table, FIG. 8 is a flowchart showing an embodiment of a product development method using the system, 9a and 9b are graphs each conceptually showing a state in which product specifications converge by repeating the development method of the present invention, and FIG. 10 is a concept showing steps of information accumulation and analysis in the development method of the present invention. FIG.

First, referring to FIG. 1, a case where a product is developed by applying the development system of the present invention will be described.
This product development system 10 includes a means 12a for taking in consumer data via a site 12 accessed by the consumer 11 through the Internet, and a virtual product and a finished state by the virtual product based on the taken in consumer data. Means 12b to present above and site 12
Means 12c for selecting and ordering virtual goods above, means 13 for producing and providing real goods with modularized technical elements corresponding to the selected virtual goods, finishing with virtual goods and finishing with real goods Means 14 for taking in and analyzing evaluation data from a consumer who has evaluated the difference with
Means 15 for determining a technical element based on the analysis result.

Such a product development system 10 is used, for example, in a specific procedure shown in FIG. That is, the site 12 is a computer 7 having information,
This is a system including a network, and the consumer 11 accesses the site via a communication line from a terminal processing device such as a personal computer, a mobile phone, or a digital television having a communication function (S1).

On the screen of the site 12, a screen for inputting consumer data (see FIG. 3) is displayed, and the personal data of the consumer is captured on the screen. At this time, image information from a consumer digitized by a digital camera, digital video, scanner, or the like, and character information input by the consumer are captured. And based on the captured data,
Visualization is performed on the site 12 (S2). In the case of only character information, physical data such as contour, length and color of hair, hairstyle, and skin color are transmitted, and a virtual person is visualized based on the data (see FIG. 4). This visualized data is combined with data that images the finish when the virtual product is used (S
3). Thereby, it is possible to see the finished state as if the consumer himself used the product. The consumer 11 looks at the virtual finish state, selects a virtual product that provides the desired finish, and places an order (S4).

In response to an order from the consumer 11, the manufacturer 16 produces a real product corresponding to the virtual product using modularized technical elements and sends it to the consumer (S5). Then, the consumer 11 actually uses the actual product, evaluates the difference between the finished condition imagined by the consumer himself and the finished condition of the actual product, and transmits the result to the site again (S6).

The manufacturer 16 analyzes the difference between the performance of the virtual product and the real product in association with the technical element based on the evaluation data received from the consumer, and determines the optimal technical element that can obtain the performance of the virtual product. Consider (S7) and offer the product again. By repeating the evaluation of the product by the consumer and the examination of the technical element based on the evaluation result, it is possible to provide the product with the finish imaged by the consumer and to determine the optimal technical element for the product.

When the consumer information is taken in, for example, as shown in FIG. 3, a screen 17a for inputting personal data such as the consumer's name, address, telephone number, age, and gender.
If the product is a cosmetic for hair, a screen 17b for selecting and entering rough hair conditions such as hair length, hair quality, color, presence or absence of a wave, and degree of damage, and the number of times of going to the hairdressing salon And a screen 17c for allowing the user to select and enter the degree of hair care such as cosmetics for hair and the like, so that the consumer can select and enter. If possible, the image data 18 is attached.

FIG. 4 shows a screen for allowing a consumer to select a virtual product. On this screen, a frame 19 for selecting a finished state and an image 20 obtained by processing to a desired finished state are displayed together. At this time, it is preferable to display the image before processing, that is, the image data 18 transmitted by the consumer, adjacently. In the frame 19 for selecting the finishing state, the left end blank 21a checks whether or not the hair form items such as the wave and the curl are necessary, and the size of the lever 2 is determined.
1b. The lever 21b is continuously moved by dragging with a mouse, and can be selected steplessly. However, for example, three or more steps may be selected so that the size is larger or smaller. Items in the finished state include not only wave and curl, but also gloss, set power, wet feeling, and the like.

The finished image may be a planar image, but it is preferable that the image be a three-dimensional image (3D image) so that a consumer can freely select a desired viewing direction. Furthermore, it is more preferable to simulate the movement of the hair such as the fluttering state or the drooling state when the wind blows as the moving image. It is more preferable to simulate the appearance depending on the amount, type, and direction of light, such as sunlight or fluorescent light, or evening or night, in both cases of a flat or 3D still image and a moving image. In addition, the presentation of the finished state is not only a person image, but also an analog display with levers and graphs,
Further, the presentation may be based on character information such as numerical values. Furthermore, a stereoscopic image may be displayed by combining two or more images by using stereoscopic glasses or a hologram. The stereoscopic model is projected from several directions using a monitor such as a projector or a projection television, and is displayed as a stereoscopic image. Is also good.

Frame 1 for selecting the finishing state
On the right side of 9, a blank 21c for selecting whether or not a coloring agent is required is provided, and elements of colors such as blue, yellow, red, and black are selected by the lever 21d. The levers 21b and 21d may not be displayed at first, but may be displayed when the blanks 21a and 21c are checked.

On the virtual commodity selection screen 21, whether or not the consumer who accesses the site checks the blanks 21a and 21c and whether the levers 21b and 21d
The image 20 indicating the finished state changes in real time according to the position of. Therefore, it is possible to specifically specify a virtual product while looking at a specific image desired by the user. The degree of change may be finely adjusted according to the degree of hair quality entered by the consumer on the screen of FIG.

In the case of FIG. 4, it is preferable to further provide a frame 22 that allows the consumer to select a desired product type and packaging form. Examples of the types of products include styling agents, treatment agents, coloring and the like in the case of cosmetics for hair. Sprays, foams, gels, spray foams, gels → foams (e.g. , Then in the form of a foam), cream or the like, and it is possible to select between an aerosol type and a pump type. For selection, it is preferable to make a check in a blank box indicated by a mark.

As described above, from the image information and character information sent from the consumer, a desired finished state is synthesized and visualized, and the consumer finally determines a desired product, that is, a virtual product. When a product is ordered on the site, the specifications of the actual product, such as components such as active ingredients, solvents, and propellants, and their blends, based on the numerical data of the virtual product, for example, using a previously created comparison table Technical factors such as percentages are automatically determined.

FIG. 5 shows an example of technical elements corresponding to the virtual merchandise selected in FIG. For example, when the consumer desires to create a curl at the tip of the hair side and hold (set) it, and the position of FIG. 4 is selected as the set force A, FIG. 25% of 20% aqueous solution of Company D resin
It is specified to be used. Similarly, for the functions of the polishing B and the water retention C, the technical element corresponding to the virtual commodity selected by the consumer is designated. In addition, when the weight ratio of each component is selected, the remaining components are
Adjust to be wt%. In this embodiment, three items of the setting force A, the polishing B, and the moisture retention C are given. However, depending on the case, only one item or only two items may be used. Further, a list of four or more items may be created.
In this embodiment, three levels are selected. However, more detailed levels may be added, and the continuous numerical value selected in FIG. 4 is multiplied by a predetermined coefficient or parameter and added. A continuous numerical value can be obtained by using an arithmetic expression such as

As described above, by selecting a desired finish (virtual product), a certain virtual product is specified, and by confirming the consumer's final order intention, the selection / ordering procedure is completed. I do. Note that the site 12 also includes software for confirming the intention to purchase the final product that matches the taste after the consumer places an order for the product, and for billing.

As the means for producing the product, a conventionally known product can be used as it is, but as shown in FIG.
It is preferable to use a filling line 24 for automatically weighing the selected components for each item. The filling line 24 shown in FIG.
6 and filling machines 27 to 30 arranged on the upper part of the container 25. The filling machine 27 at the left end has three types of setting agents a to
c, and a container 25 from each of these compartments.
And a nozzle 27a for filling the container 25 with only one of the selected setting agents a to c while metering it. Filling machine 2 arranged downstream
Similarly, reference numeral 8 designates a filler for selecting and weighing the polishing agents a to c and filling the same, and a filling machine 29 on the downstream side thereof is for metering and filling the water retention agents a to c. The terminal filling machine 30 is for filling purified water for adjustment. Each of the filling machines 27 to 30 is configured to open a valve at the lower end of the tank containing any of the components for an opening time based on the signal, based on a signal sent from a computer described later. In addition, an electronic balance or the like for measuring the weight of the container may be arranged on the lower surface side of the conveyor 26, and the filling amount may be measured more accurately.

For the size of the container 25, an aluminum can or a tin can having a capacity of about 1/5 to 1/2 of a normal capacity (full injection amount of 20 to 100 ml) is used for monitoring. After filling the undiluted solution, a valve is attached to the upper end of the container 25 and the propellant is filled through the valve as is well known. Then, a button is attached to the stem of the valve, and the product is completed by packaging. The finished product is
The delivery is performed by the delivery means 31 shown in FIG. As a means for delivering the product, a conventionally known delivery means such as mailing or home delivery can be employed. FIG. 1 shows a factory 32 for mass-producing products determined for general consumers, in addition to the production means for producing ordered products.
This factory 32 is also a production means.

There is a method in which the evaluation data from the consumer can be freely entered, such as dissatisfaction points when using the product. However, it is difficult to make the feeling such as the feeling into sentences, and the Since it is possible that the intention is not conveyed accurately, the technical elements corresponding to the shipped product prepared in advance by the manufacturer on the site are disassembled into several single functions and the level of those functions etc. It is preferable to provide a questionnaire for asking consumers' preferences regarding For example, when a styling agent foam type is sent as a product, as shown in FIG. 7, a screen 33b in which functions such as a set force A, a polished B, and a moisture retention C are set as technical elements as shown in FIG.
Go to In the case of FIG. 7, for each component satisfying each function,
List 3 asking consumers about their favorite finishes (a, b, c)
4 is provided, and a selection field 35 for selecting a desired degree of finish (strong or weak) is provided on the right side of the reference numeral. In the selection column, blanks or buttons indicated by “O” are provided, and a check is put in each of them. In addition, if the manufacturer enters in advance the position of the performance of the shipped product, the consumer can know which factor should be raised or lowered and can easily evaluate it.

For example, when the consumer selects the set power, the manufacturer side does not have an abstract expression such as “hard and crisp” or “moderately hold” as described in the conventional product characteristics. However, since it is possible to select from expressions that are easy for consumers to understand, products that are close to products desired by consumers can be obtained. Furthermore, since the degree and strength of the finish can be selected, fine adjustment of the product performance can be performed.

The storage means (reference numeral 36 in FIG. 1) for storing data such as evaluation data, product data, and consumer data sent from the consumer is a personal computer or data held by a manufacturer or an external specialized organization. It consists of a server and embedded software such as a database. This data storage means 36
In addition to the virtual product selected when the consumer 11 places an order from the site 12, the technical elements such as the undiluted component and the weight ratio corresponding to the virtual product, and data such as personal data such as the age, occupation, and gender of the consumer 11 And an external storage device such as a hard disk of a server or a personal computer, a magneto-optical disk (MO, DVD), or the like. The data statistical processing / determination means 15 is realized by software stored in the personal computer or the like. The data storage means 36, the analysis means 14, and the technical element examination means 15 of FIG.
Are actually realized by the same computer and corresponding software. Examples of the statistical processing include distribution of the ordered virtual product, the total number of consumers who have selected the product, and statistics such as the correlation between the age and occupation of the consumer and the preferred product.

Examples of the communication terminal accessed by the consumer 18 include a personal computer having a modem and the like, a mobile terminal capable of accessing the Internet such as a mobile phone and a PHS, and a digital television capable of two-way communication. . Public communication lines include wired telephone lines, wireless telephone lines, satellite lines,
Optical fiber lines and the like can be mentioned.

Next, an embodiment of a product development method using the above-described product development system 10 will be described with reference to FIGS. First, a consumer who wants to purchase a product accesses an Internet site (reference numeral 12 in FIG. 1), expresses his intention to purchase the product, and inputs personal information such as his / her own image, age, and physical characteristics. Then, one's own image is displayed on the screen (S1 to S3). The consumer's own image is processed by a processing means corresponding to the technical element, and after confirming the desired finish, the user selects and places an order (S
4). Since the selected image corresponds to the modularized technical element, the maker produces and sends out the product corresponding to the virtual product by the production means (S5). In addition, as described above, the volume of the product is smaller than the regular size. Virtual products ordered, their corresponding technical elements,
The consumer information is transmitted to the manufacturer 16 and stored in the data storage means (reference numeral 36 in FIG. 1).

Next, the consumer uses the product and evaluates the difference between the virtual product and the real product, for example, "the set power is slightly stronger (weaker) and" the polishing is too strong "(S6). The evaluation data can be made to have the consumer access the site again and filled in. However, when the consumer places an order for the product for the second time (S6a), the evaluation should be reflected. preferable.

For example, in the first evaluation, the user is asked to select a large finished state from a, b, and c of the list 34 and finely adjust the degree. For example, in the case of the "set force", the set force is largely divided, such as (a) super hard, (b) hard, and (c) software, and the user is selected from among them. At this point, there is not much difference between the set power considered by the consumer and the set power considered by the manufacturer. Then, we ask you to make fine adjustments in the following degree. For example, if the actual product is of the "intermediate" level and the set power is weaker than expected for that product, Have them choose. If such evaluation is large, there is a difference between the set power expected by the consumer and the one (technique) expected by the manufacturer, and the technology is corrected. For example, consumer set power (a, middle)
Is not the manufacturer's technology (a, 25%), but (a, 30
%). In that case, the technology of (a, middle) is changed from (a, 25%) to (a, 30
%). Regardless of whether the evaluation is directly entered on the site or reflected during the reordering, the evaluation is stored in the data storage means, used for statistical processing, and transmitted to the manufacturer 16. Can be

The consumer selects a desired product again (S6).
After that, the manufacturer performs the second production / shipping of the product using the selected product (S7), and the consumer evaluates the product again (S8). Such product provision and evaluation are repeated several times, and when the final performance that meets the consumer's desire is determined, regular size final products are provided (Sn).

The above-described development method can be realized as a tailor-made production and sales method that matches the taste of the consumer. However, consumer information (age, gender, occupation, etc.) obtained in the process of production and sale of the above-mentioned products, and data on their preference tendencies are important sources for determining the performance of new products to be mass-produced. In other words, modularization (numericalization or symbolization) of visualized finished virtual products
By fitting actual products produced from the technological elements that have been obtained, the difference between the two as perceived by consumers becomes clear. By examining the difference, the direction of correcting the technical element becomes clear, and the product desired by the consumer matches the technical element of the manufacturer. The products supported by many consumers are finally determined as products for general consumers, and are mass-produced at the factory 32 in FIG. 1 and provided to the market. In addition, by classifying consumers by gender, age, physical characteristics, etc., and producing products that are particularly popular among the classified set, we will provide products for general sale targeting specific consumers be able to.

In the above-described embodiment, since the price for the final product is charged when the order is first placed, an incentive is provided for the consumer to continue evaluation until he / she is satisfied without stopping on the way. It is preferable that the consumer who provided the evaluation of the product receives the order again and provides the product. As a result, the evaluation of the provided product can be reliably collected, collected and used as data, and the reliability of the evaluation data is increased. However, after repeating product offerings and evaluations, it is conceivable that consumers may request products only many times without ever reaching a conclusion. If you are satisfied with the above, it is preferable to take measures such as returning a part of the price.

It is also possible to grasp a temporary tendency when the evaluation of a specific product has been accumulated to some extent, and to change the technical element based on the result. For example, when the evaluation regarding the setting force A is concentrated on “many a”, the technical element corresponding to “many a” (compounding amount of resin)
Or the density of the entire “a”. In addition, when it is largely divided into “many” and “small”, a separate product menu mainly including “strong set” and “weak set” is newly created. In this case, the “set power” is further divided, and detailed technical elements are introduced to bring the product closer to the product desired by the consumer. Note that if the time of the first sample evaluation is greatly shifted, the tally cannot be obtained. Therefore, it is preferable to limit the reply of the evaluation to the consumer in advance, for example, to “within two weeks”.

On the other hand, a weight may be provided for a consumer who actively evaluates quickly and a passive consumer who tends to delay the response of the evaluation. Further, different product menus may be displayed according to the age, gender, occupation, hair quality, hair length, presence / absence of waving, etc. of the accessing consumer. Also, after the first evaluation of the product on the site is entered, an individual product menu is displayed according to the evaluation, and a detailed preference tendency can be entered. Such an individual product menu can be created in advance, or can be created when a certain amount of tally is obtained. In the case where a different product menu is displayed for each accessing consumer in this manner, the second (or third or later) consumer is evaluated before all the evaluations of the first (or second or subsequent) consumer are totaled. It is possible to obtain data on technical elements for producing goods.

FIG. 9 is a graph schematically showing a process in which the outline of the product having the greatest common denominator is fixed by repeating the provision and evaluation of the product as described above. That is, in FIG. 9A, the consumer's preference on the site is roughly grasped by the consumer's selection on the first time. The numerical value is "L1"
Then, a product is created with the "L1" and evaluated. If the result of the evaluation is considerably lower than the initial "L1", the technical element of the second product is created with "L2". If the evaluation is excessive, the third time is "L
3). By repeating such a procedure, for example, when finally converging to “L”, it is possible to determine the property of the product that the consumer most desires to be “L”.

FIG. 9B shows a case where the above-described product development method is performed in a time series over a long period of time. Consumer preferences tend to change periodically with changes in seasons and fashion. In such a case, if the above-described development method is advanced, it is possible to follow a change in taste in real time, so that it is possible to quickly respond to the change in taste. Further, when the tendency of the taste is largely divided into two or three depending on the type of the consumer, it is preferable to provide two types of products rather than providing intermediate products. The change indicated by the imaginary line P indicates a state where a set of different types of consumers is separated from the mainstream indicated by the solid line R. In this case, by quickly introducing another type of product to the market, it is possible to provide a product that is satisfied by many consumers.

FIG. 10 is a graph in which the data accumulated by the above-described product development method is graphed so that it can be easily grasped. For example, for each of the two types of preference elements shown in FIG. Various finishing conditions (a,
The presence of b and c) indicates that nine types of products can be considered as a whole. The size of a circle displayed at the intersection of each line indicates which of the nine types of products is desired or a good evaluation is obtained.
That is, products that have received support from many consumers are indicated by large circles, and products that have not received much support are indicated by small circles. In the case of FIG. 7, the combination of "aa" and "c-
It can be seen that the combination of [c] has gained particularly large support compared to the other combinations. In this case, if two types of products corresponding to those combinations are offered to the market,
It can be seen that the support of the largest number of consumers is obtained.

FIG. 10 shows the correlation between the finish states of the two items A and B. Of course, three types (27 types of products) to which water retention C is added, and further items, or "1.
Statistical processing is performed on a large number of product groups to which a selection of "2, 3" has been added, and the results are formed into a graph or a table to grasp the consumer's preference. In that case,
Various results obtained by statistical processing, such as those in which the tendency can be grasped greatly and those in which the consumer's preferences are dispersed cannot be particularly grasped, can be used for the development of a new product.

In the above-described embodiment, a case is described in which a styling foam product is developed. However, other products, such as other cosmetics, shampoos, and rinses, which strongly reflect personal tastes, are adopted. Can also
In these cases, similar effects are obtained, such as shortening the development period and accurately reflecting the tendency of the consumer's preference. Note that the present invention is not limited to aerosol products. However, in the case of cosmetics in bottles, it is possible to provide several types of samples to consumers, and consumers can blend and use them as they like, whereas in the case of aerosol products, consumers can blend themselves. Can not do it. Therefore, the development method and the development system of the present invention are particularly effective for aerosol products.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram showing the entire product development system of the present invention.

FIG. 2 is a conceptual diagram specifically showing a main part of the product development system of the present invention.

FIG. 3 is a front view showing an example of a screen for inputting consumer data according to the present invention.

FIG. 4 is a front view showing an example of a screen for selecting a virtual product of the present invention.

FIG. 5 is a front view illustrating an example of a modularized technical element corresponding to a virtual product.

FIG. 6 is a conceptual diagram showing a product production state selected by a consumer of the present invention.

FIG. 7 is a front view showing an example of a product evaluation table of the present invention.

FIG. 8 is a flowchart showing an embodiment of a product development method using the system.

FIGS. 9A and 9B are graphs conceptually showing a state in which product specifications converge by repeating the development method of the present invention.

FIG. 10 is a conceptual diagram showing steps of storing and analyzing information in the development method of the present invention.

FIG. 11 is a conceptual diagram showing an example of a product development method using a conventional monitor.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Product development system 11 Consumer 12 Site 12a Data acquisition means 12b Visualization means 12c Ordering means 13 Production means 14 Analysis means 15 Technical element examination means 16 Manufacturer 17a Personal data input screen 17b Hair condition entry screen 18 Image data 18a Before processing 19 Finishing state selection frame 20 Processing state display image 21a, 21c Blank 21b, 21c Lever 24 Filling line 25 Container 26 Conveyor 27, 28, 29, 30 Filling machine 27a Nozzle 31 Delivery means 32 Factory 33b Function display screen 34 List 35 Selection field 36 Data storage means L, L1, L2, L3 Degree of technical element

Claims (3)

[Claims] 1. A means for capturing consumer data via a site accessed through the Internet, a means for presenting a virtual product and a finished state of the virtual product on the site based on the captured consumer data;
Means for ordering virtual goods on the site, means for producing and providing real goods with modularized technical elements corresponding to the selected virtual goods, and the difference between the finish by virtual goods and the finish by real goods A product development system comprising: means for fetching and analyzing evaluation data from a consumer who has evaluated, and means for determining a technical element based on the analysis result. 2. A screen for capturing consumer data on a site accessed through the Internet, a screen for presenting virtual goods and a finished state of the virtual goods based on the captured consumer data, and placing an order for the virtual goods. Consumers who have prepared screens, corresponding to the selected virtual goods, produced and provided real goods with modularized technical elements, and evaluated the difference between the finish of the virtual goods and the finish of the real goods A product development method for analyzing data and determining a technical element based on the analysis result. 3. The product development method according to claim 2, wherein the consumer data is classified, and a product for general sale is produced based on a product supported in the classified set and a technical element corresponding thereto.