IT202000025630A1 - GUIDE METHOD FOR A USER VISITOR TO A PLACE TO VISIT - Google Patents

Description

Description accompanying the patent application for an industrial invention entitled:

GUIDE METHOD FOR A USER VISITOR TO A PLACE

TO VISIT

Scope of the invention

The present invention refers to a method of interactive guidance in a place to be visited, for example, a space in an exhibition environment, such as a fair, an expo or the like, a shopping center or a city.

Brief outline of the prior art

? common practice in an exhibition environment to divulge dissemination material such as a representative map of the place to visit or even advertising material with the aim of allowing a user visitor to orient himself in the place to visit and divulge the products on display.

However, this practice results in many factors being inefficient. First, why? the map ? usually in paper form and is not distributed to all visitor users. Secondly, because this is often not very practical and clear in order to guarantee correct orientation.

Furthermore, the advertising disclosure of the products? also often carried out with the mode? paper or through exhibitor structures that require investments and infrastructures.

In fact, these dissemination materials represent a huge economic investment for a company/exhibitor and are, in many cases, not efficient.

Think, as introduced above, of the waste of brochures, flyers, brochures which, once distributed, are partly wasted, thrown away or dispersed in the environment in general, and which in many situations do not allow the user visitor to reach the stand of the ?Expositor.

? therefore felt the need to solve the aforementioned drawbacks to make the guide in a place to visit more? efficient and reduce the waste of paper materials.

Summary of the invention

? therefore the object of the present invention is to provide an interactive guide method in a place to be visited by a visitor user, in order to reduce costs and raw materials for paper printing, distribution, logistics, other dissemination materials.

? otherwise? object of the present invention is to provide an interactive driving method in a place to visit which allows to select the points of interest to visit.

? It is also an object of the present invention to provide a method of guiding in a place to visit which is simple and practical to use and which allows to obtain a greater number of users in a point of interest, also through loyalty systems such as virtual objects to be collected and subsequently use to take advantage of it.

? a further object of the present invention is to provide a method of guiding in a place to be visited which can be implemented by means of a mobile device such as a smartphone, tablet and the like.

The present invention therefore relates to a method of driving to a place to visit according to claim 1.

In particular, the driving method, which ? interactive, it includes the phases of:

- Arranging a control server system (200) accessible through a mobile device (100);

- generation of an electronic map (150) of said place to visit, said map being visible on the video screen of said mobile device (100); - provision of said mobile device (100) equipped with a touch-sensitive video screen and configured to connect, preferably through an Internet network, with said control server system (200);

- Predisposition of geo-location means configured to geo-locate the visitor user (10) on said map (150);

- And wherein said driving method provides for the geo-location of the user on said map (150), the map defining a route in which ? present said user;

- A point of interest (120) associated with at least one identification code;

- And in which? including a step of acquisition of said identification code (110) and the subsequent verification by said control server (200) of said acquisition of the identification code;

- The acquisition phase being carried out by said user once said point of interest (120) has been reached according to at least one of the two methods:

- In the event that said identification code ? a real object, the acquisition of an image of said identification code (110) and the sending of this acquired image to the central server system;

- In the event that said identification code ? a virtual object, displaying said virtual object on the map shown on the screen of said mobile device (100) and touching by said user on the screen in correspondence with said virtual object once said point of interest has been reached;

- or a combination thereof.

In this way the aforesaid technical drawbacks are resolved since, thanks to the aforesaid method, the user? induced to move along a path. All this therefore allows you to create an incentive to visit a long according to a guided tour so, in the case of supermarkets, for example, there? Does it have an improving effect on advertising? which is effective, ecological and economical.

Pi? in detail, the control server system defines a telematic portal communicating with the mobile device.

The geolocation means are associated with said telematic portal and configured to geolocate a visitor user on the map.

The user, therefore, views the map and is geo-located on the map;

- At least the virtual points of interest are visible on the map and real points of interest can be added to these;

- There can be only virtual points of interest or only real points of interest or a combination of both

- Generally, but not necessarily, the real points of interest cannot be viewed on the electronic map;

- Said phase to drive ? followed, once said point of interest has been reached, by a phase of scanning an identification code of said point of interest if the identification code ? real.

- As an alternative to scanning the code, this point of interest can? be characterized by a collectible virtual object from which the user can derive an advantage.

- Does the user reach the point where ? set up the virtual code moving along the path where ? geo-located. When it reaches the point the geo-location coordinates are checked by the server to see if they coincide with the virtual positioning coordinates of the virtual code. This operation is carried out as a result of touching the screen of the virtual code once it has reached its position.

In this way, the interactive guide method allows a visitor user to access an interactive map that identifies a plurality of of points of interest in the place to visit where the identification codes are located.

If there are only real points of interest (ie real identification codes) it is not ? these must be displayed on the map. However the user will see? its position and will it move? in the environment in search of real identification codes.

The method of guidance according to points of interest guides the user visitor along an optimized route in order to visit all said points of interest.

Upon reaching each of the points of interest, the visitor user scans an identification code of the point of interest or obtains a collectible simply by touching the screen of the device once he has reached the point. This scanning of the identification code or the touch of the screen, as well as the GPS module present in the device, allow the unit? control system to ascertain that the visitor user has reached the point of interest. Starting from this confirmation, the system repeats the aforementioned phases in order to guide it towards another point of interest, until the user completes the visit itinerary of all the points of interest.

In a preferred embodiment, said telematic portal allows said visitor user to select one or more? points of interest present in said place to visit. In this way, the user can? define a route in the place to visit in order to reach selected points of interest.

Advantageously, said program means are installed on a unit? control of a mobile device, and said geolocation means comprise a GPS installed on board said mobile device. In this way, through a mobile device, the visitor user can access the telematic portal and therefore take advantage of the map of the place to visit, while taking advantage of the functionalities? GPS of the mobile device itself.

Preferably, said step of scanning the identification code ? an optical scanning phase. Advantageously said phase of optical scanning ? carried out through said mobile device such as a smartphone, a tablet or the like equipped with specific optical reading means, such as a camera.

In this way, the visitor user scans said identification code present at the point of interest with an optical device, such as the camera of the mobile device.

In this way, the optical scanning or the touch of the ?touch screen? of the device, will therefore make it possible to identify that the said point of interest has been reached.

Scanning the identification code or touching the screen at the point of interest, as well as certifying that the point of interest has been reached, can also allow you to receive/send data relating to the point of interest itself.

Such data are, for example, represented by disclosure material that the point of interest makes available to the visitor user.

Said data can also be virtual objects that are stored in the user?s account to be accumulated and subsequently used to obtain an advantage, such as for prize collections.

Preferably, said program means displays on said mobile device a virtual button which will allow? the use and activation of various functions of said mobile device, including the activation of the QR code reader, useful for scanning said identification codes.

The program means that generate the interactive map that guides the visitor towards the points of interest, are equipped with different functions including the rapid activation of the camera scan function, and/or the function of activation of notifications deriving from by scanning these identification codes.

Preferably, said map comprises a topography of said place to be visited, said map being selected from:

a two-dimensional map;

a three-dimensional map,

or a combination thereof.

In this way, the map virtually represents the place to visit in order to guide the virtual user intuitively and efficiently. In particular, the map reproduces a 3D version of a reconstruction of the place to visit, virtually representing the objects and areas that characterize it.

Preferably, ? a step of virtually representing said visitor user on said map is provided. In this way, the user is also shown as a virtual representation, preferably 3D, within the place to visit, in the geo-localized position of the mobile device GPS that he is carrying.

In particular, said authenticating step comprises a step of registering said visitor user to the telematic portal and creating a telematic space associated with said visitor user. In this way, the visitor user can? reconstruct the path taken and also consult the disclosure material received and accumulate virtual objects following the scanning of said identification codes or the simple touch of the screen in the vicinity of? of these points of interest.

Brief description of the drawings

Further characteristics and advantages of the invention will be better highlighted by examining the following detailed description of a variant of the method, which is not exclusive, illustrated for indicative and non-limiting purposes, with the support of the attached drawing, in which:

figure 1 ? a schematic view of a mobile device and a control server collecting the program means for operating the driving method according to the present invention;

- figure 1A ? a view of a first block diagram identifying the main steps of the interactive guide method in a place to visit, according to the present invention;

- figure 2 ? a view of a second block diagram which integrates further functions with respect to the block diagram of figure 1.

- figure 3 shows in a top view the visualization of a map for the interactive guide of the visitor user, according to the present invention;

- figure 4 shows a perspective view of the map of figure 3 in a three-dimensional version in which the visiting user is? represented in virtual form;

- figure 5 shows a plan view of the graphical interface of the application in which ? the map of figure 3 is displayed;

Description of some preferred embodiments

As shown in Figure 1, a mobile device 100 (for example a mobile telephone device or a mobile device such as a tablet or the like) and a control server 200 are schematically represented which implement, as described below, respective program means for generating the functions of the interactive guide method, according to the present invention.

The block diagrams of figures 1A and 2 show the phases of said method of guiding a user 10 as a visitor to a place to be visited such as, for example, an exhibition space, a city centre, a shopping centre, businesses commercial, etc.

In particular, the driving method provides for the preparation of a control server system with a related telematic portal accessible through a mobile device 100.

The server system 200 ? therefore communicating with the mobile device and together, synergistically, they create the interactive guide method described here.

As better explained below, the mobile device? obviously equipped with the appropriate software installed on the phone:

Such software ? such as:

- Manage the user's position using the GPS system and accelerometer (GPS systems and accelerometers are now commonly found in all new generation mobile devices);

- User position management via Bluetooth beacon, accelerometer and magnetic compass (also commonly found in mobile phone devices)

- Game map generation;

- QR_Code acquisition/reading and code sending to server software;

- Application interface generation;

The server system? equipped with its own processor programmed with appropriate additional software and instead provides for:

- Generate virtual coins and collectibles in general;

- Synchronize the location between pi? subjects, so as to be able to view the presence of any other subjects on the map;

- Decoding of the QR-code sent by the phone software, each QR-code is associated with a collectible or information in general;

- Generation of missions;

- Acquisition of news from the website;

- Generation ?store? with the list of prizes that ? possible ?buy? with coins;

In general, therefore, the server system manages all the databases with user information, such as avatar customization, purchased prizes, redeemed prizes, owned coins, owned corollas, km travelled, used boosters and purchased cosmetics, etc.

Pi? in detail, therefore, the mobile device? equipped with a touch-sensitive video screen (generally referred to as Touch-Screen) and configured to connect, preferably via an Internet network, with the control server system 200 (Figure 1).

Geo-location means configured to geo-locate the visitor user on the map and means for acquiring an identification code are therefore provided.

In particular, the guide method provides, following a connection with the control server system, the geo-location of the user on the map, the map defining a path in which? actually present said visitor and at least one point of interest comprising an identification code.

So once the connection has been created, the map of the place where ? the subject (or visitor, if you prefer) is really present.

On the route generated on the map, the user is geo-located and will have to perform a phase of acquisition of one or more? identification codes scattered along the path. The mobile device 100 following said acquisition generates a step of sending an acquisition signal to the control server 200.

In particular, the acquisition phase ? obtained from said user once the point of interest is reached where the code ? placed according to a modality choice between:

- A scan of the identification code;

- The visualization of a virtual object on the screen of the mobile device and the touch on the screen corresponding to the virtual object which identifies, in other words, the acquisition of the identification code 110.

- Therefore, as better detailed below, the identification code can? be a real element (for example a QR_Code applied to an object arranged along the path) or pu? be created virtually and displayed on the map.

In detail, the control server system defines the telematic portal.

With telematic portal we mean, for example, an application configured to perform the functions? of the driving method according to the present invention on a video screen electronic device, for example a mobile phone device.

The guide method also provides for providing geolocation means associated with the telematic portal and configured to geo-locate a visitor user 10 on the map 150. As described in detail below, since the application is preferably performed by means of a mobile device, the means of geo-location can be, for example, those present on board the mobile device.

Alternatively, can a specific navigation system must be provided for the place to be visited, for example an indoor system for a place such as a fair or similar. In this case, the means of geolocation used will be Bluetooh beacons.

Moreover, ? provision is made for a control unit which includes program means, or a software application, configured for:

register/authenticate a visitor user 10 on the electronic portal, so that the visitor user 10 can view the map 150 and at the same time the visitor user 10 is geo-located in position on the map 150 itself.

The program means are such as to define a route on said map 150 towards at least one point of interest in said place to be visited.

Are the program media installed on a?unit? of control of a mobile device 100 such as a smartphone, as shown in figure 4. The geolocation means themselves include a GPS installed on board the mobile device 100. In this way, through the mobile device 100, the visitor user 10 can access the telematic portal with a dedicated graphical interface (figure 4), as described in detail below, which allows you to take advantage of the map 150 of the place to visit, while exploiting the functionalities GPS of the mobile device 100 itself.

In particular, how gi? above anticipated, in the mobile device 100 ? Installed software configured for:

- Detecting the user's position via GPS and/or accelerometer mounted on the mobile device 100;

- Check the user?s location via for example Bluetooth, accelerometer and/or magnetic compass;

- Generate or update said map;

- Acquire the identification code 110 both by reading/scanning, for example a QRcode, and by touching the virtual object displayed on the map on the screen,

- Sending the identification code to the control server, as well as

- Generation of the application interface displayed by the user on the mobile device.

The control server, on the other hand, provides program means configured for:

- Generate coins and collectibles in general;

Synchronize location between multiple users so you can view the presence of other users on the map;

- Decode the identification code such as a Qrcode sent by the telephone software, each Qrcode is associated with a collectible or information in general;

- Acquisition of news from the website;

- Generation store with the list of prizes that ? possible ?buy? with coins.

In general, the software installed on the control server manages all databases with user information, such as avatar customization, purchased rewards, redeemed rewards, owned coins, owned corollas, traveled km, used power-ups and purchased cosmetics, etc.

All of that in general? involving the creation or modification of data is managed by the backend software installed on the control server system, with the exception of the users' location which is managed by the phone software through the use of GPS, accelerometer and bluetooth beacons.

The phase of driving ? aimed, once a point of interest 120 has been reached, by a phase of scanning an identification code 110 of the point of interest 120 (Figure 5) or the accumulation of virtual objects by touching the screen in the vicinity? of said point, that is? once you reach that point.

In this way, the interactive guide method allows a visitor user 10 to access an interactive map 150 which can identify one or more 120 points of interest in the place to visit.

It is desired to implement an interactive guide which provides for the step of scanning an identification code 110 or touching the screen, in correspondence with each of the points of interest 120 reached. With point of interest 120 ? identifiable for example the place of a monument in a city? or of an? activity? commercial or a restaurant, etc., or a virtual object that ? possible to collect and later use to gain an advantage.

In particular, in the activities commercial points of interest make it possible to make the user follow a predetermined path, thus passing along a fixed path. There? ? an alternative to the classic advertising? paper as the? user ? induced to follow a certain obligatory path.

The phase of scanning the identification codes 110 or touching the screen on the point of interest? feasible when the visitor user 10 is physically present in a well-defined place on the map 150 which certifies the interaction of the visitor user 10 in the point of interest 120 in order to scan or touch the screen. The application will allow therefore to geolocate the user 10 who goes to the place to visit.

The guidance method according to the points of interest guides the visitor user 10 along an optimized path in order to visit the latter according to predetermined parameters, which can be selected by the user 10 himself or can be set by the telematic portal manager.

Figure 4 shows, for example, the instant by instant position of the user 10 on the map. Upon reaching each of the points of interest, the visitor user 10 scans an identification code 110 of the point of interest 120 or alternatively touches the capacitive screen of the smartphone at the virtual object he intends to collect. This scanning of the identification code 110 or touch of the screen allows the unit? control system to ascertain that the visitor user 10 has reached the point of interest 120. Starting from this confirmation, the system repeats the aforesaid phases in order to guide it towards another point of interest 120, until the user 10 completes the path of visiting all the points of interest.

In the physical location there may be physical objects with representations of the 110 identification code, such as a QR code applied to the object. Using the camera of the smartphone (or mobile device in general) sar? It is possible to transform real data codes into virtual data codes which will be accumulated by user 10 in the application.

The application can be used in any place or circumstance, but some of the features? which scanning of the data code will be linked to the physical presence, geolocated, of the user 10 visitor within the place to visit.

In a preferred embodiment, the telematic portal allows the user 10 visitor to select one or more? 120 points of interest present on the map of the place to visit. In this way, the user 10 pu? define a route in the place to visit in order to reach selected points of interest 120. To increase user involvement 10 ? Is there a feature? search for identification codes 110, as well as? the possibility? to share their results on social networks.

Map 150 includes a topography of the place to visit and can be displayed on the graphical interface as a two-dimensional map 150 (Figure 3) or as a three-dimensional map (Figure 5) or as a combination thereof. In this way, the user 10 visitor will be? represented within the virtual guide map 150 which reproduces the real place.

Preferably, the scanning phase of the identification code 110 ? an optical scanning step carried out by means of the mobile device 100 such as a smartphone, a tablet or the like equipped with specific optical reading means, such as a camera.

Scanning the identification code 110 or touching the capacitive screen in the vicinity? of the point of interest, in addition to certifying the achievement of the point of interest itself 120, pu? also allow to receive/send data relating to the point of interest 120 itself.

In particular, two types of identification code can be indicated on the guide map 150, selected from a data code or an information code.

The data codes comprise currency data which is advantageously represented virtually on a user interface 10 as elements depicting a virtual currency.

The data codes are first scanned and memorized in the space of the electronic portal associated with the user 10 visitor.

The data codes refer, for example, to currency codes such as discounts or other which, following memorisation, can subsequently be used or applied within the application in order to obtain digital goods or real goods in exchange.

In this way, the user acquires benefits that make him want to follow the path with the result that, by following a predefined path, he actually sees all that? what along the way? present for which with an advertising effect?.

The data codes are generated in the driving map 150 by the driving server based on logics which can be defined by the customer/manager.

According to an operating logic, the data codes can be used inside a shop in the exhibition space to obtain digital or real goods and discounts on products.

The generation of these data codes evaluates ? controlled by the telematic portal. These currency data codes will be generated by the application backend or obtained through daily rewards. Can you? choose between two data code generation criteria:

MANUAL

In this way we can choose the quantity? daily data codes that will be generated for each user 10. Sar? it is also possible to divide the quantity? daily total of the data code for three time slots that can be freely set by the operator.

AUTOMATIC

In this case, will the generation of the data code follow? an algorithm that is based on the use of the application by the single user 10. The algorithm provides for the setting of a total value of the data codes that the manager ? willing to stake. Will it come later? set the value of the data code, will follow? then the quantity? total code data available and the amount? maximum amount of data code that can be generated daily. You will have to also set the quantity? maximum data code that can be generated daily for a single user 10. At this point, based on how many users play and how many data codes they scan in a day, will it come? automatically determined how many individual user data codes 10 can be generated the following day.

The data codes are generated in specific areas of the driving map 150 which are decided by the application manager. These points, which correspond to GPS coordinates, will be positioned in such a way as to create a route that the user 10 will be? enticed to travel in order to collect the data codes.

For example, can 120 points of interest be set as points of interest for data code generation? of the entrances to the points of sale of a retail park.

The guide map 150 will also find information codes for points of interest, placed in strategic positions, which will allow obtaining information on events, discounts, promotions and anything else related to the physical place where the tour takes place. guide.

These information codes comprise for example virtual information material which the point of interest 120 makes available to the user 10 visitor.

In a preferred embodiment, as shown in Figures 6 and 6A, the user interface 10 comprises a plurality of of 170 ballots.

Does the content 180 (figure 6A) of the cards 170 ? variable according to user status 10 (registered/non-registered).

The first tab displays the information deriving from the information codes. For example, will show news related to events, news? and updates of the place where the identification code scan 110 or the touch of the screen takes place near? of points of interest.

There will also be space for information on application updates, news and suggestions on the correct use of the app.

The panel will be fully accessible to both guests and registered users.

The feed news will be connected to a backend from which it will be? possible to write and publish the news? inside the? application, alternatively sar? It is possible to integrate within the application the news feed coming from other sources such as a website.

The opening of a piece of news deemed important, subject to definition by the backend, may give user 10 the acquisition of a further currency data code.

In a second tab, ? instead, the guide map 150 is displayed (Figures 3 and 4) which represents the main panel of the application. The user 10 at any time, regardless of his presence in the place or his authentication status, will be able to? scroll the map 150 and view any objects present and information relating to points of interest 120.

Therefore, user 10, even from home, can? navigate within the map 150 and view the topography of the place and its points of interest 120.

If the user 10 is physically inside the driving area, thanks to the GPS module and the accelerometer of the smartphone, his position will be visible within the map 150 through an animated avatar. Sar? therefore it is possible to anchor the shot of the 3D scene to the avatar of user 10 cos? to follow its every move.

Following a login will come? Also shown is Avatar 10 (Figure 5) which represents the virtual user. Avatar that can? be customized by the user.

The application preferably allows user 10 to be virtually represented as a visitor on the map 150. In this way, user 10 is also shown as a virtual representation, preferably 3D, inside the place to be visited, in the geo-localized position by the GPS of the mobile device 100 he carries with him.

The map 150 shows and signals to the user 10 the data/information codes 110 which can be collected by the user 10 by touching the screen when the avatar 10 will be? in the vicinity? of the code to scan.

At the bottom of the graphical interface, you will find? place a button 175 (Figure 6) that will allow? the use of different functions, cos? as a button that will allow? to activate the QR code reader, useful for scanning codes that will allow the user 10 to obtain further data codes and guide objects.

In a further interface card, an unauthenticated user 10 will be? shown a login and registration screen that will include? the possibility? to authenticate via Social or E-mail.

In particular, the authenticating step comprises a step of registration of the visitor user 10 to the telematic portal and creation of a telematic space associated with said visitor user 10.

Always at the registration? user 10 will come? guided in a character creation phase, which will become? his virtual avatar. User 10 will be able to choose different customizations to make your character unique.

Registered user 10 will be instead a summary screen on your character is shown, containing data such as: user name 10, scanned and memorized data codes, route covered on the map 150, etc.

In a further tab of the application, ? displayed a virtual shop.

From this card the user 10 will be able? spend the data codes which include currencies accumulated within the application to purchase digital or real goods, discount coupons or the like.

Access to this card to make purchases involves the user authentication phase 10.

The above description of one or more? specific embodiments? able to show the invention from the conceptual point of view so that others, using the prior art, will be able to modify and/or adapt the embodiments in various applications without further research and without departing from the inventive concept, and, therefore, it is intended that such adaptations and modifications will be considered as equivalent to the specific embodiment. The means and materials for achieving the various functions described may be of various kinds without thereby departing from the scope of the invention. It is understood that the expressions or terminology used have a purely descriptive and non-limiting purpose.

Ultimately therefore, in an example of simplified use, the user who is? registered to the server system, and activate the connection with it, will display? a map of the place where it is located (for example a shopping center).

On this map, points of interest can be displayed that are visible on the interactive map if and only if they are in the form of electronic points of interest generated by the server system, ie? virtual (for example represented with the symbol of coins).

Other points of interest can be scattered on the real route and can therefore be in the form of real objects on which ? applied an identified code, for example in the form of QR_Code.

These real points of interest therefore have identification codes and are scattered along the real route.

In this case, preferably, they do not appear on the interactive map as they are positioned by personnel in the real world and are not generated by the server system.

The user, therefore, moves along the route displaying his position instant by instant on the map and each time he reaches a point of interest he can:

Acquire the QR_Code, if it has identified a QR_Code along the real route while walking, through the acquisition of an image which is then sent electronically to the server system;

Reach the virtual point of interest that ? instead shown on the map (for example in the form of a coin) and complete the acquisition operation for example by touching the touch screen once the point of interest has been reached.

In both cases the? user ? pushed and encouraged to move along a path of the shopping center for which, this, having an effect to create an advertisement? much more effective and economical.

In any case, the server will receive? the information of reaching a point of interest and will carry out? a processing associated with the user to verify the correctness of the point reached.

In the case of receipt of a QR_Code, therefore, will verify? if the QR_Code ? among those in memory in order to verify that a point of interest has been correctly reached.

In the case of virtual currency generated and placed in a point of the virtual map, the server will verify? the correctness of acquisition.

The operation of reaching the point on the map and touching the touch screen to complete the operation of acquiring the coin can? be a method of sending the server a capture signal which the server will then process.

Claims (10)

1. A method of guiding a user (10) to a place to visit including the steps of: - Arranging a control server system (200) accessible through a mobile device (100); - generation of an electronic map (150) of said place to visit, said map being visible on the video screen of said mobile device (100); - provision of said mobile device (100) equipped with a touch-sensitive video screen and configured to connect, preferably through an Internet network, with said control server system (200); - Predisposition of geo-location means configured to geo-locate the visitor user (10) on said map (150); - And wherein said driving method provides for the geo-location of the user on said map (150), the map defining a route in which ? present said user; - the preparation of at least one point of interest (120) associated with at least one identification code; - And in which? including a step of acquisition of said identification code (110) and the subsequent verification by said control server (200) of said acquisition of the identification code; - The acquisition phase being carried out by said user once said point of interest (120) has been reached according to at least one of the two methods: - In the event that said identification code ? a real object, the acquisition of an image of said identification code (110) and the sending of this acquired image to the central server system; - In the event that said identification code ? a virtual object, the display of said virtual object on the map shown on the screen of said mobile device (100) and the touch by said user on the screen in correspondence with said virtual object once the position of said point of interest has been reached; - or a combination thereof. The driving method according to claim 1, wherein said geolocation means and said means of acquiring said identification code are installed on said mobile device (100), preferably a mobile phone device such as a smartphone, a tablet or similar. The driving method according to claim 1, wherein in said case of real identification code, said identification code acquisition step (110) ? an optical acquisition step carried out by means of said mobile device (100) equipped with specific optical reading means, such as a camera. 4. Driving method according to one or more? of the previous claims, wherein said real identification code ? a QR_Code. 5. Driving method according to claim 1, wherein in said step of acquiring a virtual identification code, said acquisition ? performed by touching the capacitive screen of said mobile device (100) in correspondence with said virtual object displayed on the screen of said mobile device (100) once the point of interest has been reached. 6. Driving method according to any one of the preceding claims, wherein ? the display step on said mobile device (100) of a button (175) configured to activate various functions of said mobile device (100), such as activating the QR code reader, useful for scanning said identification codes (110), is provided or storage functions of said virtual objects. 7. Driving method according to any one of the preceding claims, wherein said map (150) comprises a topography of said place to be visited, said map (150) being selected from: - a two-dimensional map (150); - a three-dimensional map (150), - a combination thereof. 8. Driving method according to any one of the preceding claims, wherein ? a step of virtually representing said visitor user (10) on said map (150) is provided. 9. Driving method according to any one of the preceding claims, wherein ? a step of authenticating said user on said control server system (200) is provided, in which said authenticating step comprises a step of registering said user (10) to the central server system and creating a telematic space associated with said user (10 ) on said control server. A guidance system for guiding a user (10) to a place to visit, said guidance system comprising: - A control server system (200) accessible through a mobile device (100); - a mobile device (100) communicating with said control server system, said mobile device generating an electronic map (150) of said place to visit visible on the video screen, the video screen of said mobile device being touch sensitive; - Predisposition of geo-location means configured to geo-locate the visitor user (10) on said map (150); - One or more? points of interest (120) each associated with an identification code (110); - Said guidance system being programmed in such a way as to geolocate the user on said map (150), the map defining a route in which ? present said user; - said identification code, placed in said point of interest, being a virtual object visible on said map or a real object; - Said guidance system being further programmed in such a way that, following the acquisition of said identification code (110), the subsequent verification by said control server (200) of said acquisition of the identification code takes place, the acquisition being obtained according to at least one of said two methods: - An image acquisition of said identification code (110) in the event that said identification code ? a real object; - In the event that said identification code ? a virtual object, the display of said virtual object on the screen of said mobile device (100) and the touch by said user on the screen at said virtual object once the position of said virtual identification code is reached.