IL310350B2 - System for delivering advertisement content - Google Patents

System for delivering advertisement content

Info

Publication number
IL310350B2
IL310350B2 IL310350A IL31035024A IL310350B2 IL 310350 B2 IL310350 B2 IL 310350B2 IL 310350 A IL310350 A IL 310350A IL 31035024 A IL31035024 A IL 31035024A IL 310350 B2 IL310350 B2 IL 310350B2
Authority
IL
Israel
Prior art keywords
advertisement
advertisement content
data
advertising
gestures
Prior art date
Application number
IL310350A
Other languages
English (en)
Hebrew (he)
Other versions
IL310350A (enExample
IL310350B1 (en
Inventor
Fares Rashrash
Original Assignee
Fares Rashrash
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fares Rashrash filed Critical Fares Rashrash
Priority to IL310350A priority Critical patent/IL310350B2/en
Publication of IL310350A publication Critical patent/IL310350A/en
Priority to US19/032,735 priority patent/US20250238840A1/en
Publication of IL310350B1 publication Critical patent/IL310350B1/en
Publication of IL310350B2 publication Critical patent/IL310350B2/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/012—Head tracking input arrangements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/20—Movements or behaviour, e.g. gesture recognition
    • G06V40/23—Recognition of whole body movements, e.g. for sport training
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/017—Gesture based interaction, e.g. based on a set of recognized hand gestures
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T7/00—Image analysis
    • G06T7/20—Analysis of motion
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/172—Classification, e.g. identification
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/20—Movements or behaviour, e.g. gesture recognition
    • G06V40/28—Recognition of hand or arm movements, e.g. recognition of deaf sign language

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Psychiatry (AREA)
  • Social Psychology (AREA)
  • General Engineering & Computer Science (AREA)
  • Environmental & Geological Engineering (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
IL310350A 2024-01-23 2024-01-23 System for delivering advertisement content IL310350B2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
IL310350A IL310350B2 (en) 2024-01-23 2024-01-23 System for delivering advertisement content
US19/032,735 US20250238840A1 (en) 2024-01-23 2025-01-21 System for delivering advertisement content

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IL310350A IL310350B2 (en) 2024-01-23 2024-01-23 System for delivering advertisement content

Publications (3)

Publication Number Publication Date
IL310350A IL310350A (enExample) 2024-02-01
IL310350B1 IL310350B1 (en) 2025-03-01
IL310350B2 true IL310350B2 (en) 2025-07-01

Family

ID=94871125

Family Applications (1)

Application Number Title Priority Date Filing Date
IL310350A IL310350B2 (en) 2024-01-23 2024-01-23 System for delivering advertisement content

Country Status (2)

Country Link
US (1) US20250238840A1 (enExample)
IL (1) IL310350B2 (enExample)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140085179A1 (en) * 2012-09-27 2014-03-27 Scott A. Krig Devices, methods, and systems for providing interactivity with digital signs
US20220300941A1 (en) * 2021-03-22 2022-09-22 International Business Machines Corporation Multi-user interactive ad shopping using wearable device gestures
US11869039B1 (en) * 2017-11-13 2024-01-09 Wideorbit Llc Detecting gestures associated with content displayed in a physical environment

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110151974A1 (en) * 2009-12-18 2011-06-23 Microsoft Corporation Gesture style recognition and reward
US20150081448A1 (en) * 2013-09-16 2015-03-19 Microsoft Corporation Non-intrusive advertisement management
US12307018B2 (en) * 2023-04-03 2025-05-20 Sony Interactive Entertainment Inc. Hand gesture magnitude analysis and gearing for communicating context-correct communication

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140085179A1 (en) * 2012-09-27 2014-03-27 Scott A. Krig Devices, methods, and systems for providing interactivity with digital signs
US11869039B1 (en) * 2017-11-13 2024-01-09 Wideorbit Llc Detecting gestures associated with content displayed in a physical environment
US20220300941A1 (en) * 2021-03-22 2022-09-22 International Business Machines Corporation Multi-user interactive ad shopping using wearable device gestures

Also Published As

Publication number Publication date
IL310350A (enExample) 2024-02-01
US20250238840A1 (en) 2025-07-24
IL310350B1 (en) 2025-03-01

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