HK1181143A1 - Method and device for information exhibition - Google Patents

Abstract

The invention discloses an information display method and an information display device. The information display method and the information display device are used for a system which comprises a client device and a server. The information display method includes a first step of enabling the client device to launch a webpage acquisition request to the server and receive webpage information returned from the server, wherein the webpage information contains image information, label information corresponding to the image information, and description information corresponding to the label information, a second step of enabling the client device to display webpage contents according to the obtained webpage information, wherein the displayed webpage contents comprise images, and corresponding labels are displayed in an image display range, and a third step of enabling the client device to display the description information corresponding to the labels in a webpage when the client device catches selected operations labeled on the images in the webpage. Through the request, intuition of information display is improved, and then efficiency of obtaining information by users is improved.

Description

Information display method and equipment

Technical Field

The application relates to the field of internet technology application, in particular to an information display method and equipment.

Background

With the rapid development of internet technology, online transactions are gradually favored by people. In the online transaction process, a seller needs to show relevant information of commodities to a user in a mode of picture shopping guide and the like so that the user can better select the commodities desired by the user.

In the conventional picture shopping guide mode, a picture is usually displayed to a user, and information of a commodity related to the picture is displayed below the picture in a list form. In the picture shopping guide mode, when a plurality of commodities are contained in the picture or background objects exist in the picture, a user may have difficulty in intuitively associating the commodity picture with information corresponding to the commodity below the picture, the commodity shopping guide effect is poor in intuition, so that the user needs to retrieve the commodity in the picture information again, the burden of accessing the server is increased, and network resources are occupied.

Disclosure of Invention

The embodiment of the application provides an information display method and equipment, so that the information display intuitiveness is improved, the information acquisition efficiency of a user is improved, and the burden of accessing a server is reduced.

In order to achieve the above object, an embodiment of the present application provides an information display method, including:

the method comprises the steps that client equipment initiates a webpage obtaining request to a server and receives webpage information returned by the server, wherein the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the client device displays webpage content according to the obtained webpage information, the displayed webpage content comprises pictures, and corresponding marks are displayed in the picture display range;

when the client device captures the operation that the mark on the picture in the webpage is selected, the client device displays the description information corresponding to the mark in the webpage.

An embodiment of the present application provides a client device, including:

the sending module is used for sending a webpage obtaining request to the server;

the receiving module is used for receiving webpage information returned by the server, wherein the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the first display module is used for displaying webpage content according to the webpage information received by the receiving module, the displayed webpage content comprises pictures, and corresponding marks are displayed in the picture display range;

and the second display module is used for displaying the description information corresponding to the mark in the webpage when the client device captures the operation that the mark on the picture in the webpage is selected.

An embodiment of the present application provides a server, including:

the storage module is used for storing webpage information, and the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the receiving module is used for receiving a webpage acquisition request sent by the client equipment;

the acquisition module is used for acquiring the corresponding webpage information stored in the storage module according to the webpage acquisition request received by the receiving module;

the sending module is used for returning the webpage information acquired by the acquisition module to the client equipment so that the client equipment can display webpage content according to the acquired webpage information, and when the client equipment captures the operation that the mark on the picture in the webpage is selected, the client equipment displays the description information corresponding to the mark in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.

An embodiment of the present application provides a server, including:

the storage module is used for storing webpage information, and the webpage information comprises picture information;

the receiving module is used for receiving a webpage acquisition request sent by the client equipment;

the acquisition module is used for acquiring the corresponding webpage information stored in the storage module according to the webpage acquisition request received by the receiving module, and acquiring the corresponding mark information and the commodity information corresponding to the mark information from the background server according to the picture information contained in the webpage information;

the sending module is used for returning the webpage information acquired by the acquiring module to the client equipment, wherein the webpage information comprises picture information, corresponding mark information and description information corresponding to the mark information, so that the client equipment displays webpage content according to the acquired webpage information, and when the client equipment captures the operation that the mark on the picture in the webpage is selected, the client equipment displays the description information corresponding to the mark in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.

Compared with the prior art, the embodiment of the application has at least the following advantages:

in the embodiment of the application, the client device acquires picture information in a webpage, mark information corresponding to the picture information and description information corresponding to the mark information from a server, and displays webpage content according to the acquired webpage information; when the mark captured by the client device is selected, the client device displays the description information corresponding to the mark in the webpage. Because the description information directly corresponds to the corresponding mark display in the picture, the user can more intuitively know the corresponding relation between the displayed description information and the described object, the information display is more intuitive, the efficiency of obtaining the information by the user is higher, the burden of accessing the server is reduced, and the occupied network resources are saved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments of the present application or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 is a schematic diagram of correspondence between pictures, marks and commodities in the technical solution provided in the embodiment of the present application;

fig. 2 is a schematic system structure diagram of a technical solution for information presentation provided by an embodiment of the present application;

FIGS. 3 to 4 are schematic flow charts of an information displaying method according to an embodiment of the present disclosure;

fig. 5 is a schematic structural diagram of a client device provided in an embodiment of the present application;

fig. 6 to 7 are schematic structural diagrams of a server according to an embodiment of the present application.

Detailed Description

In the prior art, description information of related objects in a picture is displayed below the picture, and information display intuitiveness is poor. Aiming at the defects of the prior art, the embodiment of the application provides a technical scheme for information display, a webpage acquisition request is sent to a server through client equipment, and webpage information returned by the server is received, wherein the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information; the method comprises the steps that the client equipment displays webpage content according to obtained webpage information, the displayed webpage content comprises pictures, corresponding marks are displayed in a picture display range, and when the marks on the pictures captured by the client equipment in the webpage are selected, the client equipment displays description information corresponding to the marks. Because the description information directly corresponds to the corresponding mark display in the picture, the user can more intuitively know the corresponding relation between the displayed description information and the described object, the information display is more intuitive, the efficiency of obtaining the information by the user is higher, the burden of accessing the server is reduced, and the occupied network resources are saved.

In order to make the technical solutions provided by the embodiments of the present application clearer, the following briefly describes the marking information in the technical solutions provided by the present application by taking the merchandise information display as an example. However, it should be appreciated that the technical solution provided by the embodiment of the present invention is not limited to be applied to the merchandise information display, and may be applied to other information displays.

In this embodiment of the application, the mark information is used to instruct the client device to display a mark at a corresponding position of a picture display area (picture display range) in the web page, and the mark information may include a size (e.g., a width and a height) of the mark, a position of the mark relative to the picture (e.g., a displacement of the mark relative to an upper left corner of the picture), and a display form (e.g., a dot, a box, and a cursor) of the mark. And according to the mark information, the client equipment displays marks with preset sizes and forms at preset positions of the picture display areas in the webpage. When the user drops the mouse icon on the mark or clicks the mark, the client device may present the commodity information corresponding to the mark to the user. The product information may include a product ID, a product title, a product price, a product thumbnail, a store address corresponding to the product, and the like. In the embodiment of the present application, the correspondence between the pictures and the marks and the commodities (the commodity information of the commodities) may be as shown in fig. 1, one picture may correspond to a plurality of marks, and each mark may correspond to commodity information of a plurality of commodities. For example, when a picture contains a plurality of commodities (such as caps, clothes and shoes), a mark can be added corresponding to each commodity; when the user selects the mark corresponding to one commodity (such as the shoes in the pictures), the client device can display the information of other shoes similar to the style, style and the like of the shoes in the pictures besides the information related to the shoes in the pictures to the user.

Further, in the embodiment of the present application, the marking information may further include information such as a marking time. After the client device obtains the corresponding mark information, the marks to be displayed can be screened according to a preset strategy and the marking time, and specific implementation of the method is not repeated herein.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the embodiments described below are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained based on the embodiments in the present application belong to the scope of protection of the embodiments in the present application.

As shown in fig. 2, which is a schematic system structure diagram of the technical solution of information presentation provided in the embodiment of the present application, the system structure diagram may include a client device 21 and a server 22. Wherein:

similar to the prior art, the client device 21 may perform information interaction with the server 22 to obtain webpage information (e.g., a webpage code, a script, etc.), and obtain a picture included in the webpage according to picture information (e.g., a picture URL (Uniform Resource Locator) and/or a picture ID) in the obtained webpage information.

Unlike the prior art, in the embodiment of the present application, the server 22 further stores therein the tag information and the commodity information, and stores therein the association relationship among the picture information, the tag information, and the commodity information. The client device 21 may obtain, from the server, tag information corresponding to the picture information and commodity information corresponding to the tag information, in addition to the picture information included in the web page information.

In practical applications, the server may generally include a Web server and a background server. The Web server is used for storing webpage information (such as webpage codes and scripts) and resources such as pictures contained in the webpage; and the background server is used for storing the marking information and the commodity information and the association relation of the marking information, the commodity information and the picture information.

Based on the system architecture shown in fig. 2, the embodiment of the present application further provides an information display method.

As shown in fig. 3, which is a schematic flow chart of the information displaying method provided in the embodiment of the present application, the method may include the following steps:

step 301, a client device initiates a web page acquisition request to a server and receives web page information returned by the server, wherein the web page information comprises picture information, mark information corresponding to the picture information and commodity information corresponding to the mark information.

Specifically, in the technical solution provided in the embodiment of the present invention, the client device obtains the web page information including the picture information and the label information and the commodity information corresponding to the picture information from the server by the following two ways:

firstly, client equipment sends a webpage acquisition request to a Web server; after receiving a webpage acquisition request, a Web server acquires corresponding webpage information according to the received webpage acquisition request, and acquires corresponding mark information and description information corresponding to the mark information from a background server according to picture information contained in the acquired webpage information; and the Web server returns webpage information to the client, wherein the webpage information comprises the picture information, the corresponding mark information and the description information corresponding to the mark information.

Secondly, the client device sends a webpage acquisition request to the Web server and receives webpage information which is acquired and returned by the Web server according to the webpage acquisition request, wherein the webpage information carries picture information; after receiving the webpage information returned by the server, the client device sends an information acquisition request carrying the picture information to the background server according to the received webpage information, and receives the corresponding mark information acquired and returned by the background server according to the picture information and the description information corresponding to the mark information.

When the server comprises a Web server storing webpage information and a background server storing association relations among the mark information, the commodity information and the picture information, the mark information and the commodity information, in the first mode, the client equipment sends a webpage acquisition request to the Web server; the method comprises the steps that after a Web server acquires corresponding webpage information according to a received webpage acquisition request, corresponding mark information and commodity information are acquired from a background server according to picture information contained in the acquired webpage information; in the second mode, the client device sends a Web page acquisition request to the Web server, receives Web page information sent by the Web server, sends an information acquisition request to the background server according to the Web page information, and the background server acquires corresponding tag information and commodity information according to picture information carried in the information acquisition request.

Step 302, the client device displays the web page content according to the obtained web page information, the displayed web page content includes a picture, and a corresponding mark is displayed in the picture display range.

Specifically, the picture information acquired by the client device may include the size of the picture and the display position of the picture in the browser display interface, the client device may display the acquired picture to the user in the browser display interface according to the picture information, determine the position of the mark on the browser display interface according to the position of the mark in the acquired mark information relative to the picture, and display the mark in a preset size and form at the corresponding position.

Step 303, when the mark on the picture captured by the client device in the webpage is selected, the client device displays the commodity information corresponding to the mark.

Specifically, in the embodiment of the application, when the user views the picture, the user can view the corresponding commodity information by moving the mouse icon to the mark in the picture (or clicking the mark in the picture in the case of a touch screen). When the client device captures that the mark is selected (the client device can sense the position of the mouse icon through the browser, and when the position of the mouse icon falls into the area provided with the mark in the display interface of the browser, the client device determines that the corresponding mark is selected), the client device can display related commodity information in a floating layer mode in the area around the mark on the picture. When the picture is small or the mark is located at the boundary position of the picture, the client device may adjust the size and/or position of the floating layer to ensure that the displayed commodity information is located in the surrounding area of the corresponding mark on the picture, and the specific implementation manner is not described herein again.

According to the technical scheme provided by the embodiment of the application, the client device acquires the picture information in the webpage, the mark information corresponding to the picture information and the commodity information corresponding to the mark information from the server, and displays the webpage content according to the acquired webpage information; when the mark captured by the client device is selected, the client device displays commodity information corresponding to the mark in the webpage. Because the commodity information directly corresponds to the corresponding mark display in the picture, the user can more intuitively know the corresponding relation between the displayed information and the commodity, the information display is more intuitive, and the efficiency of obtaining the information by the user is higher.

The technical solutions provided in the embodiments of the present application are described in more detail below with reference to specific application scenarios. In this embodiment, the Web server stores Web page information (such as Web page codes and scripts) and resources such as pictures included in the Web page; the background server stores the marking information, the commodity information and the association relation among the marking information, the commodity information and the picture information. The picture information stored in the background server may include a picture URL, a picture ID, and the like; the association relationship among the mark information, the commodity information, and the picture information stored in the background server is shown in table 1.

TABLE 1

The mark information corresponding to the mark N stored in the background server includes the size (such as width and height) of the corresponding mark, the position of the mark relative to the picture (such as displacement of the mark relative to the upper left corner of the picture), and the form (such as a dot, a frame, and a cursor) of the mark; the commodity information corresponding to the commodity N comprises a commodity ID, a commodity title, a commodity price, a commodity thumbnail, a shop address corresponding to the commodity and the like; the background server can inquire the mark information corresponding to the picture ID and the commodity information corresponding to the mark information according to the picture ID.

The information display flow in this embodiment is shown in fig. 4, and may include the following steps:

step 401, the client device sends a Web page acquisition request to the Web server, and receives Web page information returned by the Web server.

Specifically, the client device may send a Web page acquisition request to the Web server according to a Web page URL input by the user. After receiving the webpage acquisition request, the Web server searches corresponding webpage information according to a webpage URL carried in the webpage acquisition request and sends the searched webpage information to the client equipment

Step 402, the client device sends an information acquisition request to the background server according to the acquired webpage information, and receives the mark information corresponding to the picture information carried in the information acquisition request and the commodity information corresponding to the mark information, which are returned by the background server.

Specifically, after receiving the web page information, the client device sends an information acquisition request to the background server according to the web page information, and the background server acquires corresponding tag information and commodity information according to the picture information carried in the information. Taking an example that a request sent by the client device carries a picture URL (URL1), after receiving an information acquisition request sent by the client device, the background server queries a picture ID corresponding to the picture URL carried in the information acquisition request, queries tag information corresponding to the picture ID and commodity information corresponding to the tag information according to an association relationship between tag information, commodity information and picture information stored in the background server, and returns the tag information and the commodity information to the client device. For example, if the backend server inquires that the picture ID corresponding to the picture URL1 is ID1, the backend server inquires the tag information corresponding to the picture and the commodity information corresponding to the tag information, i.e., the tag information corresponding to tags 1 and 2 and the commodity information corresponding to commodities 1 to 5, in table 1 according to ID 1.

And step 403, displaying the obtained picture by the client device, and displaying a corresponding mark according to the obtained mark information.

Specifically, the displaying of the acquired picture and the mark by the client device can be realized through the following processes:

a. positioning the display position of the acquired picture in a browser;

b. adding the marking information into a parent layer node of the picture;

c. performing CSS relative positioning on the mark;

d. all the marks are processed circularly.

Through the processes a-d, the client device displays the acquired picture in the browser display interface, determines the position of the corresponding mark in the browser display interface according to the position of the mark in the acquired mark information relative to the picture and the position information of the picture in the browser display interface, and displays the corresponding mark at the corresponding position according to the size and the form of the mark in the mark information.

And step 404, when the client device captures that the mark is selected, displaying the commodity information corresponding to the mark.

Specifically, when the user drops a mouse icon on the mark or clicks the mark, the client device can capture the mark and select the mark, and display the commodity information corresponding to the mark. For example, when the client device perceives that marker 1 is selected, the client device presents merchandise information for merchandise items 1, 2, 3 to the user.

Based on the same technical concept of the method embodiment, the embodiment of the application further provides the client device.

As shown in fig. 5, which is a schematic structural diagram of a client device provided in an embodiment of the present application, the client device includes:

a sending module 51, configured to send a web page obtaining request to a server;

the receiving module 52 is configured to receive web page information returned by the server, where the web page information includes picture information, tag information corresponding to the picture information, and description information corresponding to the tag information;

the first display module 53 is configured to display web page content according to the web page information received by the receiving module 52, where the displayed web page content includes a picture, and a corresponding mark is displayed in the picture display range;

and a second presentation module 54, configured to, when the client device captures an operation that a mark on a picture in the web page is selected, present description information corresponding to the mark in the web page.

The sending module may be specifically configured to send a Web page acquisition request to a Web server, where the Web server acquires corresponding Web page information according to the received Web page acquisition request, and acquires corresponding tag information and description information corresponding to the tag information from a background server according to picture information included in the acquired Web page information;

accordingly, the receiving module 52 may be specifically configured to receive Web page information returned by the Web server, where the Web page information includes the picture information and description information corresponding to the corresponding tag information.

The sending module 51 may be specifically configured to send a Web page obtaining request to a Web server, and send an information obtaining request to a background server according to the Web page information received by the receiving module, where the information obtaining request carries the picture information;

correspondingly, the receiving module 52 may be specifically configured to receive Web page information that is obtained and returned by the Web server according to the Web page obtaining request sent by the sending module, where the Web page information includes picture information; and receiving corresponding mark information and description information corresponding to the mark information, wherein the mark information is obtained and returned by the background server according to the picture information carried in the information obtaining request sent by the sending module.

The mark information comprises a mark size, a mark display form and position information of the mark relative to the corresponding picture, and the position identified by the position information is within the display range of the corresponding picture;

the first displaying module 53 is specifically configured to, according to the position information of the mark information relative to the corresponding picture, display the corresponding mark in the displaying range of the corresponding picture according to the size of the mark indicated by the mark information and the displaying form of the mark.

Based on the same technical concept of the method embodiment, the embodiment of the application further provides a server, which can be applied to the information display method flow.

As shown in fig. 6, a schematic structural diagram of a server provided in the embodiment of the present application includes:

the storage module 61 is configured to store webpage information, where the webpage information includes picture information, tag information corresponding to the picture information, and description information corresponding to the tag information;

a receiving module 62, configured to receive a web page obtaining request sent by a client device;

an obtaining module 63, configured to obtain, according to the webpage obtaining request received by the receiving module 62, corresponding webpage information stored in the storage module 61;

a sending module 64, configured to return the webpage information acquired by the acquiring module 63 to the client device, so that the client device displays webpage content according to the acquired webpage information, and when the client device captures an operation that a mark on a picture in the webpage is selected, the client device displays description information corresponding to the mark in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.

Based on the same technical concept of the method embodiment, the embodiment of the application further provides a server, which can be applied to the information display method flow.

As shown in fig. 7, a schematic structural diagram of a server provided in the embodiment of the present application includes:

the storage module 71 is configured to store webpage information, where the webpage information includes picture information;

a receiving module 72, configured to receive a web page obtaining request sent by a client device;

an obtaining module 73, configured to obtain, according to the web page obtaining request received by the receiving module 72, corresponding web page information stored in the storage module 71, and obtain, according to picture information included in the web page information, corresponding tag information and commodity information corresponding to the tag information from a background server;

a sending module 74, configured to return, to the client device, the webpage information acquired by the acquiring module 73, where the webpage information includes the picture information, the corresponding tag information, and the description information corresponding to the tag information, so that the client device displays the webpage content according to the acquired webpage information, and when the client device captures an operation that a tag on a picture in the webpage is selected, the client device displays the description information corresponding to the tag in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.

Through the above description of the embodiments, those skilled in the art will clearly understand that the present application can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute the methods described in the embodiments of the present application.

Those skilled in the art will appreciate that the drawings are merely schematic representations of one preferred embodiment and that the blocks or flow diagrams in the drawings are not necessarily required to practice the present application.

Those skilled in the art will appreciate that the modules in the devices in the embodiments may be distributed in the devices in the embodiments according to the description of the embodiments, and may be correspondingly changed in one or more devices different from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

The disclosure of the present application is only a few specific embodiments, but the present application is not limited to these, and any variations that can be made by those skilled in the art are intended to fall within the scope of the present application.

Claims (10)

1. An information display method, comprising:

the method comprises the steps that client equipment initiates a webpage obtaining request to a server and receives webpage information returned by the server, wherein the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the client device displays webpage content according to the obtained webpage information, the displayed webpage content comprises pictures, and corresponding marks are displayed in the picture display range;

when the client device captures the operation that the mark on the picture in the webpage is selected, the client device displays the description information corresponding to the mark in the webpage.

2. The method of claim 1, wherein the client device initiates a web page acquisition request to the server and receives web page information returned by the server, comprising:

the client equipment sends a webpage acquisition request to a Web server;

the Web server acquires corresponding webpage information according to the received webpage acquisition request, and acquires corresponding mark information and description information corresponding to the mark information from a background server according to picture information contained in the acquired webpage information;

and the Web server returns webpage information to the client, wherein the webpage information comprises the picture information, the corresponding mark information and the description information corresponding to the mark information.

3. The method of claim 1, wherein the client device initiates a web page acquisition request to the server and receives web page information returned by the server, comprising:

the client device sends a webpage acquisition request to a Web server and receives webpage information which is acquired and returned by the Web server according to the webpage acquisition request, wherein the webpage information comprises picture information;

and the client equipment sends an information acquisition request to a background server according to the webpage information, wherein the information acquisition request carries the picture information, and receives corresponding mark information and description information corresponding to the mark information, which are acquired and returned by the background server according to the picture information.

4. The method of claim 1, wherein the mark information includes a mark size, a display form of the mark, and position information of the mark relative to the corresponding picture, the position information identifying a position within a display range of the corresponding picture;

and the client equipment displays the corresponding marks according to the mark size and the mark display form indicated by the mark information in the display range of the corresponding picture according to the position information relative to the corresponding picture in the mark information.

5. A client device, comprising:

the sending module is used for sending a webpage obtaining request to the server;

the receiving module is used for receiving webpage information returned by the server, wherein the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the first display module is used for displaying webpage content according to the webpage information received by the receiving module, the displayed webpage content comprises pictures, and corresponding marks are displayed in the picture display range;

and the second display module is used for displaying the description information corresponding to the mark in the webpage when the client device captures the operation that the mark on the picture in the webpage is selected.

6. The client device of claim 5,

the sending module is specifically used for sending a webpage obtaining request to the Web server, obtaining corresponding webpage information by the Web server according to the received webpage obtaining request, and obtaining corresponding mark information and description information corresponding to the mark information from the background server according to picture information contained in the obtained webpage information;

the receiving module is specifically configured to receive Web page information returned by the Web server, where the Web page information includes picture information and description information corresponding to the corresponding tag information.

7. The client device of claim 5,

the sending module is specifically used for sending a webpage obtaining request to a Web server and sending an information obtaining request to a background server according to the webpage information received by the receiving module, wherein the information obtaining request carries the picture information;

the receiving module is specifically used for receiving webpage information which is obtained and returned by the Web server according to the webpage obtaining request sent by the sending module, wherein the webpage information comprises picture information; and receiving corresponding mark information and description information corresponding to the mark information, wherein the mark information is obtained and returned by the background server according to the picture information carried in the information obtaining request sent by the sending module.

8. The client device of claim 5, wherein the tag information includes a tag size, a presentation form of the tag, and position information of the tag relative to the corresponding picture, the position information identifying a position within a presentation range of the corresponding picture;

the first display module is specifically configured to display, in the display range of the corresponding picture, the corresponding mark according to the size of the mark indicated by the mark information and the display form of the mark, according to the position information in the mark information relative to the corresponding picture.

9. A server, comprising:

the storage module is used for storing webpage information, and the webpage information comprises picture information, mark information corresponding to the picture information and description information corresponding to the mark information;

the receiving module is used for receiving a webpage acquisition request sent by the client equipment;

the acquisition module is used for acquiring the corresponding webpage information stored in the storage module according to the webpage acquisition request received by the receiving module;

the sending module is used for returning the webpage information acquired by the acquisition module to the client equipment so that the client equipment can display webpage content according to the acquired webpage information, and when the client equipment captures the operation that the mark on the picture in the webpage is selected, the client equipment displays the description information corresponding to the mark in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.

10. A server, comprising:

the storage module is used for storing webpage information, and the webpage information comprises picture information;

the receiving module is used for receiving a webpage acquisition request sent by the client equipment;

the acquisition module is used for acquiring the corresponding webpage information stored in the storage module according to the webpage acquisition request received by the receiving module, and acquiring the corresponding mark information and the commodity information corresponding to the mark information from the background server according to the picture information contained in the webpage information;

the sending module is used for returning the webpage information acquired by the acquiring module to the client equipment, wherein the webpage information comprises picture information, corresponding mark information and description information corresponding to the mark information, so that the client equipment displays webpage content according to the acquired webpage information, and when the client equipment captures the operation that the mark on the picture in the webpage is selected, the client equipment displays the description information corresponding to the mark in the webpage;

the webpage content displayed by the client comprises pictures, and corresponding marks are displayed in the picture display range.