GB2531254A - Intelligent point of sale apparatus - Google Patents

Intelligent point of sale apparatus Download PDF

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Publication number
GB2531254A
GB2531254A GB1418051.7A GB201418051A GB2531254A GB 2531254 A GB2531254 A GB 2531254A GB 201418051 A GB201418051 A GB 201418051A GB 2531254 A GB2531254 A GB 2531254A
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GB
United Kingdom
Prior art keywords
images
display device
information
gender
sequence
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB1418051.7A
Other versions
GB201418051D0 (en
Inventor
Lance Spencer Corley
Mark Sallaway
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to GB1418051.7A priority Critical patent/GB2531254A/en
Publication of GB201418051D0 publication Critical patent/GB201418051D0/en
Publication of GB2531254A publication Critical patent/GB2531254A/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/161—Detection; Localisation; Normalisation
    • G06V40/166—Detection; Localisation; Normalisation using acquisition arrangements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition

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  • Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Computer Interaction (AREA)
  • Health & Medical Sciences (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)
  • Controls And Circuits For Display Device (AREA)

Abstract

The apparatus may be connected to a display device having a facial recognition camera and associated software. When no one is adjacent to the device it plays a general sequence of images and/or information with or without sound on a continuous loop. When a person is in the field of view, the camera and apparatus analyses each frame for a gender or age match. Once detected and determined the apparatus then delivers a targeted sequence of images and/or information relevant to sex demography of the person(s) with or without sound to a display device. Once finished showing that sequence, the apparatus reverts back to showing the general sequence of images etc until the next member of the public is recognised and the whole process is repeated.

Description

Intelligent Point of Sale Apparatus This invention relates to an apparatus to replace the static window, wall or indoor wall poster.
When walking down a high street, around a retail store or shopping mall, you see a static poster showing information with or without images hoping to engage and connect with people as they walk by.
However, most of the time static posters do not engage or connect with the public because they are not appropriate to that person because of gender or age.
To overcome this, our invention proposes to target this information to the public looking at the gender and/or age of the public as they walk by our apparatus, then delivering a sequence of images and or information with or without audio that is relevant to that persons gender and age.
Upon start-up our apparatus plays a general sequence of images and/or information with or without sound on a continuous loop. As soon a member of the public is detected by our facial recognition camera. Our apparatus determines the gender and age of that person and then delivers a targeted sequence of images and/or information with or without sound. Once finished showing targeted sequence, the apparatus reverts back to the general sequence of images and/or information with or without sound on a continuous loop until the next member of the public is recognised and the whole process is repeated.
Our apparatus can be built in to, mounted or attached to another device, such as a point of sale device. Our apparatus can be fitted to a point of sale device, retail windows or mounted to or separate from a monitor, display device or projector, which is wall, window or shelf mounted.
The invention will now be described solely by way of example and will reference to the accompanying drawings in which:-Figure 1. Shows the apparatus fitted internally to a point of sale, floor standing device.
Figure 2. Shows the apparatus fitted to a retail store window.
Figure 3. Shows the apparatus on a monitor/television or display device which is fitted to a wall.
Figure 4. Shows the apparatus on a monitor/television or display device which is fitted to a shelf Figure 5. Shows our apparatus fitted to a retail window using a projector and projection film.
Figure 1, Shows a free standing point of sale device 1 from the front and from the back 2, with our apparatus 5 fitted internally to the point of sale device 1 from the back 2. The facial recognition camera 3 is internally fitted to device 1 from the back 4. Our internally fitted apparatus control box 5 links to the facial recognition camera 3 from the back 4 and also links to the display device 6 from the back 7. Audio is sent through a display device speaker if used.
As a person 8 walks towards the point of sale device 1 our apparatus 5 is displaying on the display device 6 a general sequence of images and/or information with or without sound on a continuous loop. The facial recognition camera 3 and our apparatus 5 is analysing a sequence of image frames while looking for a facial match. Our apparatus 5 analysis's each and every frame from the facial recognition camera 3 to make a gender and / or age match.
If no match is made our apparatus 5 continues to show the general sequence of images and/or information with or without sound on a continuous loop.
As the person 8 approaches the display device 1 and comes within facial recognition camera 3 or 5 field of view, the apparatus 5 analysis's the person facial and head features and cross references them with a database of gender and/or age facial reference points images to determine gender and /or age match.
Once there is a match, the apparatus Swill then show the targeted sequence of images and/or information with or without sound for that gender and / or age group on the display device 6. For example if the apparatus S has determined that is a male person, our apparatus 5 will display a male targeted sequence of images and/or information with or without sound for that gender group on the display device 6. Another example, if our apparatus 5 has determined that it's a female and is aged between 41-50 it will show the targeted sequence of images and/or information with or without sound for that gender and age group on the display device 6.
After the targeted sequence of images and/or information with or without sound has finished being shown our apparatus 5 reverts back to showing the general sequence of images and/or information with or without sound continuous loop on the display device 6 until the next person is detected.
Our apparatus 5 and facial recognition camera 3 can also be fitted externally and or separate from the display device 1. The apparatus and facial recognition camera is powered by a mains power unit and or battery.
Figure 2, Shows a retail shopping window front 1. Our apparatus 2 is fitted behind the window out of sight of the public. The facial recognition camera 3 is fitted to a display device 4.
Alternatively the facial recognition camera 3 can be separated away from the display device 4 and is shown here as 5. Our apparatus control box 2 links to the facial recognition camera 3 015 and also links to the display device 4. Audio is sent through a display device speaker if used.
As a person 6 walks towards the display device 4 our apparatus 2 is displaying on the display device 4 a general sequence of images andlor information with or without sound on a continuous loop. The facial recognition camera 3 or5 and our apparatus 2 is analysing a sequence of image frames while looking for a facial match. Our apparatus 2 analysis's each and every frame from the facial recognition camera 3 or 5 to make a gender and / or age match. If no match is made our apparatus 2 continues to show the general sequence of images and/or information with or without sound on a continuous loop.
As the person 6 approaches the display device 4 and comes within facial recognition camera 3 or 5 field of view, the apparatus 2 analysis's the person facial and head features and cross references them with a database of gender and/or age facial reference points images to determine gender and /or age match.
Once there is a match, the apparatus 2 will then show the targeted sequence of images and/or information with or without sound for that gender and / or age group on the display device 4. For example if the apparatus 2 has determined that is a male person, our apparatus 2 will display a male targeted sequence of images and/or information with or without sound for that gender group on the display device 4. Another example, if our apparatus 2 has determined that it's a female and is aged between 41-50 it will show the targeted sequence of images and/or information with or without sound for that gender and age group on the display device 4.
After the targeted sequence of images and/or information with or without sound has finished being shown our apparatus 2 reverts back to showing the general sequence of images and/or information with or without sound continuous loop on the display device 4 until the next person is detected.
Our apparatus 2 and facial recognition camera 3 or 5 can also be fitted separately from the display device 4. The apparatus and facial recognition camera is powered by a mains power unit and or battery.
Figure 3, Shows the monitor/television or display device 3 which is fitted to a wall 1. Our apparatus 2 is fitted at the base of the wall out of sight of the public or alternatively can be fitted behind the display device 3. The facial recognition camera 4 is fitted to a display device 3.
Alternatively the facial recognition camera 4 can be separated away from the display device 3 and is shown here as 5. Our apparatus control box 2 links to the facial recognition camera 4 or 5 and also links to the display device 3. Audio is sent through a display device speaker if used.
As a person 6 walks towards the display device 3 our apparatus 2 is displaying on the display device 3 a general sequence of images and/or information with or without sound on a continuous loop. The facial recognition camera 4 or 5 and our apparatus 2 is analysing a sequence of image frames while looking for a facial match. Our apparatus 2 analysis's each and every frame from the facial recognition camera 4 or 5 to make a gender and / or age match. If no match is made our apparatus 2 continues to show the general sequence of images and/or information with or without sound on a continuous loop.
As the person 6 approaches the display device 3 and comes within facial recognition camera 4 or 5 field of view, the apparatus 2 analysis's the person facial and head features and cross references them with a database of gender and/or age facial reference points images to determine gender and /or age match.
Once there is a match, the apparatus 2 will then show the targeted sequence of images and/or information with or without sound for that gender and / or age group on the display device 3. For example if the apparatus 2 has determined that is a male person, our apparatus 2 will display a male targeted sequence of images and/or information with or without sound for that gender group on the display device 3. Another example, if our apparatus 2 has determined that it's a female and is aged between 41-50 it will show the targeted sequence of images and/or information with or without sound for that gender and age group on the display device 3.
After the targeted sequence of images and/or information with or without sound has finished being shown our apparatus 2 reverts back to showing the general sequence of images and/or information with or without sound continuous loop on the display device 3 until the next person is detected.
Our apparatus 2 and facial recognition camera 4 or 5 can also be fitted separately from the display device 3. The apparatus and facial recognition camera is powered by a mains power unit and or battery.
Figure 4, Shows the monitor/television or display device 3 which is fitted to a shelf 1. Our apparatus 2 is fitted at the base of the wall 7 out of sight of the public or alternatively can be fitted behind the display device 3. The facial recognition camera 4 is fitted to a display device 3.
Alternatively the facial recognition camera 4 can be separate away from the display device 3 and is shown here as 5. Our apparatus control box 2 links to the facial recognition camera 4 or 5 and also links to the display device 3. Audio is sent through a display device speaker if used.
As a person 6 walks towards the display device 3 our apparatus 2 is displaying on the display device 3 a general sequence of images and/or information with or without sound on a continuous loop. The facial recognition camera 4 or 5 and our apparatus 2 is analysing a sequence of image frames while looking for a facial match. Our apparatus 2 analysis's each and every frame from the facial recognition camera 4 or 5 to make a gender and / or age match. If no match is made our apparatus 2 continues to show the general sequence of images and/or information with or without sound on a continuous loop.
As the person 6 approaches the display device 3 and comes within facial recognition camera 4 or 5 field of view, the apparatus 2 analysis's the person facial and head features and cross references them with a database of gender and/or age facial reference points images to determine gender and /or age match.
Once there is a match, the apparatus 2 will then show the targeted sequence of images and/or information with or without sound for that gender and / or age group on the display device 3. For example if the apparatus 2 has determined that is a male person, our apparatus 2 will display a male targeted sequence of images and/or information with or without sound for that gender group on the display device 3. Another example, if our apparatus 2 has determined that it's a female and is aged between 41-50 it will show the targeted sequence of images and/or information with or without sound for that gender and age group on the display device 3.
After the targeted sequence of images and/or information with or without sound has finished being shown our apparatus 2 reverts back to showing the general sequence of images and/or information with or without sound continuous loop on the display device 3 until the next person is detected.
Our apparatus 2 and facial recognition camera 4 or 5 can also be fitted separately from the display device 4. The apparatus and facial recognition camera is powered by a mains power unit and or battery.
Figure 5, Shows a retail window 1 using a projector 3 and projection film 4. Our apparatus 2 is fitted at the base of the wall 1 out of sight of the public or alternatively can be fitted behind the projector device 3. The projection film 4 is mounted to the retail window 1 from the inside.
The facial recognition camera 5 is fitted above the projection film display device 4.
Alternatively the facial recognition camera 5 can be separate away from the display device 4 and is shown here as 6. Our apparatus control box 2 links to the facial recognition camera 5 or 6 and also links to the projector device 3. Audio is player through a speaker 8.
As a person 7 walks towards the display device 4 our apparatus 2 is displaying on the display device 4 a general sequence of images and/or information with or without sound on a continuous loop. The facial recognition camera 5 or 6 and our apparatus 2 is analysing a sequence of image frames while looking for a facial match. Our apparatus 2 analysis's each and every frame from the facial recognition camera 5 or 6 to make a gender and forage match. If no match is made our apparatus 2 continues to show the general sequence of images and/or information with or without sound on a continuous loop.
As the person 7 approaches the display device 4 and comes within facial recognition camera or 6 field of view, the apparatus 2 analysis's the person facial and head features and cross references them with a database of gender and/or age facial reference points images to determine gender and for age match.
Once there is a match, the apparatus 2 will then show the targeted sequence of images and/or information with or without sound for that gender and / or age group on the display device 4. For example if the apparatus 2 has determined that is a male person, our apparatus 2 will display a male targeted sequence of images and/or information with or without sound for that gender group on the display device 4. Another example, if our apparatus 2 has determined that it's a female and is aged between 41-50 it will show the targeted sequence of images and/or information with or without sound for that gender and age group on the display device 4.
After the targeted sequence of images and/or information with or without sound has finished being shown our apparatus 2 reverts back to showing the general sequence of images and/or information with or without sound continuous loop on the display device 4 until the next person is detected.
Our apparatus 2 and facial recognition camera 5 or 6 can also be fitted separately from the display device 4. The apparatus and facial recognition camera is powered by a mains power unit and or battery.

Claims (5)

  1. Claims.1) An apparatus that can be built in, attached to or separate from a device that displays a sequence of images and/or information with or without sound to an audience or person after detecting gender and or age.
  2. 2) An apparatus according to claim 1, on apparatus start up, the apparatus shows a general loop sequence of images and/or information with or without audio until a person is detected.
  3. 3) An apparatus according to claim 1, the facial recognition camera and apparatus analyse frame by frame a sequence of images for facial and head features and cross references them with a database of gender and/or age facial reference points to determine a gender and/or age match.
  4. 4) An apparatus according to claim 1, upon successful gender and/or age match the apparatus shows a targeted sequence of images and/or information with or without audio to the display device for that person or audience to view.
  5. 5) An apparatus according to claim 1, upon completion of claim 4 the apparatus reverts to showing general loop sequence of images and/or information with or without audio until another person is detected.
GB1418051.7A 2014-10-13 2014-10-13 Intelligent point of sale apparatus Withdrawn GB2531254A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB1418051.7A GB2531254A (en) 2014-10-13 2014-10-13 Intelligent point of sale apparatus

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB1418051.7A GB2531254A (en) 2014-10-13 2014-10-13 Intelligent point of sale apparatus

Publications (2)

Publication Number Publication Date
GB201418051D0 GB201418051D0 (en) 2014-11-26
GB2531254A true GB2531254A (en) 2016-04-20

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GB1418051.7A Withdrawn GB2531254A (en) 2014-10-13 2014-10-13 Intelligent point of sale apparatus

Country Status (1)

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GB (1) GB2531254A (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008112401A (en) * 2006-10-31 2008-05-15 Mitsubishi Electric Corp Advertisement effect measurement apparatus
US20130322706A1 (en) * 2012-06-04 2013-12-05 J. Stephen Hudgins Disruption of Facial Recognition System
JP2014191602A (en) * 2013-03-27 2014-10-06 Casio Comput Co Ltd Display device, program, and display system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008112401A (en) * 2006-10-31 2008-05-15 Mitsubishi Electric Corp Advertisement effect measurement apparatus
US20130322706A1 (en) * 2012-06-04 2013-12-05 J. Stephen Hudgins Disruption of Facial Recognition System
JP2014191602A (en) * 2013-03-27 2014-10-06 Casio Comput Co Ltd Display device, program, and display system

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Publication number Publication date
GB201418051D0 (en) 2014-11-26

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