SG10201702912SA - Method and system for targeted advertising based on personal physical characteristics - Google Patents

Method and system for targeted advertising based on personal physical characteristics

Info

Publication number
SG10201702912SA
SG10201702912SA SG10201702912SA SG10201702912SA SG10201702912SA SG 10201702912S A SG10201702912S A SG 10201702912SA SG 10201702912S A SG10201702912S A SG 10201702912SA SG 10201702912S A SG10201702912S A SG 10201702912SA SG 10201702912S A SG10201702912S A SG 10201702912SA
Authority
SG
Singapore
Prior art keywords
person
targeted advertising
detection unit
physical characteristics
personal physical
Prior art date
Application number
SG10201702912SA
Inventor
Pronichkin Alexey
Dmitry Mikhaylov
Original Assignee
Garini Tech Corporation Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Garini Tech Corporation Pte Ltd filed Critical Garini Tech Corporation Pte Ltd
Priority to SG10201702912SA priority Critical patent/SG10201702912SA/en
Priority to PCT/SG2018/050181 priority patent/WO2018190773A1/en
Publication of SG10201702912SA publication Critical patent/SG10201702912SA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/21—Design or setup of recognition systems or techniques; Extraction of features in feature space; Blind source separation
    • G06F18/217—Validation; Performance evaluation; Active pattern learning techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/174—Facial expression recognition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition

Abstract

METHOD AND SYSTEM FOR TARGETED ADVERTISING BASED ON PERSONAL PHYSICAL CHARACTERISTICS OF THE DISCLOSURE A method and system for detecting a presence of a person in a public area and for providing targeted advertising of goods and services to the person. An information rendering panel has a mirror surface that is used (entirely or partially) for rendering advertisements upon detection of a person in a vicinity of the system. The system includes a detection unit for detecting a person, a control module connected to the information rendering panel and to the detection unit. The detection unit includes a video camera. The control module detects age, gender and/or emotional state of a detected person. This data is provided to the information rendering panel for selecting and displaying advertisements appropriate for the detected person. Figure 1
SG10201702912SA 2017-04-10 2017-04-10 Method and system for targeted advertising based on personal physical characteristics SG10201702912SA (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
SG10201702912SA SG10201702912SA (en) 2017-04-10 2017-04-10 Method and system for targeted advertising based on personal physical characteristics
PCT/SG2018/050181 WO2018190773A1 (en) 2017-04-10 2018-04-10 Method and system for targeted advertising based on personal physical characteristics

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SG10201702912SA SG10201702912SA (en) 2017-04-10 2017-04-10 Method and system for targeted advertising based on personal physical characteristics

Publications (1)

Publication Number Publication Date
SG10201702912SA true SG10201702912SA (en) 2018-11-29

Family

ID=63793548

Family Applications (1)

Application Number Title Priority Date Filing Date
SG10201702912SA SG10201702912SA (en) 2017-04-10 2017-04-10 Method and system for targeted advertising based on personal physical characteristics

Country Status (2)

Country Link
SG (1) SG10201702912SA (en)
WO (1) WO2018190773A1 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11928709B2 (en) * 2018-11-19 2024-03-12 Walmart Apollo, Llc Method and apparatus for automatically providing advertisements
CN110189179A (en) * 2019-05-31 2019-08-30 广州软盈科技有限公司 A kind of precision advertisement broadcast method
CN112446718A (en) * 2019-08-28 2021-03-05 南京深视光点科技有限公司 Voice advertisement system capable of being placed in specific personnel and implementation method thereof
DE102019006064A1 (en) * 2019-08-28 2021-03-04 Oliver M. Röttcher Wall mirror with adaptive user interface
CN110516874A (en) * 2019-08-28 2019-11-29 中国银行股份有限公司 Information processing method, apparatus and system
WO2022023831A1 (en) * 2020-07-29 2022-02-03 Akhavan Mahdi Smart display application with potential to exhibit collected outdoor information content using iot and ai platforms
CN115829655B (en) * 2022-12-30 2023-09-22 广州掌购网络科技有限公司 Advertisement effect intelligent analysis management system and method based on big data analysis

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080004951A1 (en) * 2006-06-29 2008-01-03 Microsoft Corporation Web-based targeted advertising in a brick-and-mortar retail establishment using online customer information
CN102654913A (en) * 2011-03-04 2012-09-05 谢韬 Method for selectively delivering advertisement
JP2014517371A (en) * 2011-04-11 2014-07-17 インテル コーポレイション System and method for selecting personalized advertisements
TW201401186A (en) * 2012-06-25 2014-01-01 Psp Security Co Ltd System and method for identifying human face
CN104166268A (en) * 2014-07-24 2014-11-26 京东方科技集团股份有限公司 Mirror surface display device

Also Published As

Publication number Publication date
WO2018190773A1 (en) 2018-10-18

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