GB2522515A - Producing model figure of person with associated clothing - Google Patents

Abstract

A system and method for producing models and avatars in a virtual and real environment is disclosed. The system allows the user to create a virtual image 304 of a model by selecting an avatar and changing different types of features or clothes of the avatar. The avatar is then manufactured in the form of a model figure using, for example, 3-dimensional printing. Users can allocate votes for the virtual image created by others, with the best and most preferred design of clothes being selected which can be then generated or produced as a real tangible item and tested on a doll. Also the user with most votes wins virtual currency which can result in prices or additional rewards in the virtual environment as well as the real tangible versions of the model or doll. The tangible doll is produced via defined measurements and most preferably in a doll sized statue or doll as such.

Description

PRODUCING MODEL FIGURE OF PERSON WITH ASSOCIATED CLOTHING

TECHNICAL FIELD

[0001] The present disclosure is concerned with systems and methods of producing model figures of persons with associated clothing. Embodiments of the disclosure are generally related to online virtual dressing game and models and avatars in a virtual and real environment. Moreover, the disclosure is also concerned with computer readable program products or software products which include instructions executable upon computing hardware for implementing aforesaid methods.

BACKGROUND

[0002] Modern life has associated therewith enhanced connectivity that allows for a greater level of accessibility to information and goods, irrespective of time and location.

Moreover, such connectivity has resulted in a reduced time required for designing, producing products and services, and subsequent processes of launching such products and services in, for example, stores. Furthermore, the Internet with online purchasing functionality allows for a greater level of immediacy from manufacturing to selling of product and services.

[0003] Virtual worlds are blurring a distinction between online and offline retail experiences, by embracing benefits of immediacy and accessibility in a way that are as enjoyable as shopping in "bricks and mortar" shopping environments. Such trends pertain to all types of goods and services, and have also become pertinent to the world of luxury retail brands.

[0004] Buying clothing online is notoriously difficult and, as a consequence, many people avoid doing so. Typically, someone buying clothing in a bricks and mortar environment would try on the garment in a changing room, in order to determine whether or not the garment were a satisfactory fit. Replicating such functionality of try on garments in an online environment presents a technological challenge. Many systems br virtual testing and design of clothing have been tried, but have never really been accepted by end customers with lull satisfaction.

[0005] Retailers have an additional challenge ob creating clothes twelve months prior to their release to market. It can be hard to predict, whether or not the garments they design and manufacture will be in demand. In an online environment, it is very difficult to bridge the user experience, and yet technologically provide a link between the virtual experience and a corresponding related tangible product. For luxury brands, the difficulty of replicating a luxury experience in an online environment is also a technical challenge, so such luxury brands still rely on established shows and cat walks to present new designs and to show how they would look on leading models and celebrities. In an effort to increase online sales, retailers have offered money back guarantees' and swift return policies in order to try to address aforementioned technical challenges.

[0006] A customized item that is usable on both a website as an item in a virtual world, and also outside the website as a tangible item in the real world is provided and described in U.S Patent US 8,255,807, the contents of which are incorporated wherein by reference. By invoking an online virtual dressing game, a user can create different designs and then be allocated a code or password br the created design. The code or password is then usable on a second website to purchase the design implemented as an actual tangible item produced on the birst website. Online dress-up portal Stardoll" has been very successful and is leading the way in how girls interact with online dress-up.

SUMMARY

[0007] The following summary is provided to facilitate an understanding ob some of the innovative features unique to the disclosed embodiment and is not intended to be a full description. A full appreciation of the various aspects of the embodiments disclosed herein can be gained by taking into consideration the entire specification, claims, drawings, and abstract as a whole.

[0008] It is, therefore, one aim of the disclosed embodiments to provide for an online virtual dressing game.

[0009] It is another aim of the disclosed embodiments to provide for a system and method of manipulating models and avatars in a virtual and real environment.

[0010] It is yet another aim of the disclosed embodiments to optionally provide for a system and method that enables users to change online via the User Interface (UI), all different types of features or clothes of an avatar, for example skin color, hair style, eyes, body type, facial features, clothes, colors, textures, jewelry and even select celebrities or models to test out designed collections or creations.

[0011] It is a yet another aim of the present disclosure to optionally provide a fabrication apparatus that manufacture a tangible reproduction of at least one data set, representing a design, in a form of a model figure as an outwardly-viewable image layer backed by one or more support layers.

[0012] Optionally, It is a yet another aim of the present disclosure to provide to a system and method that provide, via the User Interface (UI), a competitive game environment in which a user is able to present his or her virtual image of a figure of a person with associated adjustments defined by the user via the User Interface (UI).

Moreover, one or more other users are beneficially able to allocate votes for the presented virtual image during execution of the competitive game.

[0013] Optionally, it is a yet another aim of the present disclosure to provide a system and method, that award one or more virtual currency prizes as a function of votes obtained for a user's virtual image of a figure of a person with associated adjustments input by the user via a User Interface (UI). Moreover, the one or more virtual currency prizes are beneficially usable at other communication network sites for obtaining other products and/or services.

[0014] It is, therefore, yet another aim of the disclosed embodiments to provide a method of playing a competitive fashion game on a social networking website. The method includes using a computer arrangement operable to execute one or more computer readable program products to generate a user interface (UI) at which a user is able to, select a fashion city and a corresponding fashion city task, purchase at least one virtual image of a figure of a person using virtual currency upon selection of a fashion task, set at least one of: clothing, skin color, facial features, hair details, and jewelry of the virtual image, purchase at least one of virtual clothing, and virtual jewelry of the virtual image using virtual currency for completing the corresponding fashion task, receive a score and a virtual currency prize when the user successfully completes each of the fashion city tasks of the corresponding fashion city, proceed to a next fashion city when each of the fashion tasks of a previous fashion city are completed, and purchasing real goods corresponding to the clothing and jewelry used for dressing up the virtual image, through a third party shop user interface (UI).

[0015] Optionally, it is yet another aim of the present disclosure to enable the user to purchase virtual currency using real currency through online payment systems.

[0016] Optionally, it is yet another aim of the present disclosure to enable the user to save a look of a dressed-up virtual image in a virtual wardrobe, upon purchasing at least one of: virtual clothing and virtual jewelry of the dressed-up virtual image, using virtual currency.

[0017] Optionally, it is yet another aim of the present disclosure to enable the user to play a fashion city task of a fashion city, upon having a corresponding minimum virtual currency in their virtual currency account.

[0018] Optionally, it is yet another aim of the present disclosure to award one or more virtual currency prizes to a user as a function of scores obtained against one or more dressed-up virtual images submitted for one or more fashion city tasks.

[0019] It is yet another aim of the present disclosure to provide a computer readable product recorded on non-transitory machine-readable data storage media, comprising instructions executable upon computing hardware for implementing a method for playing a competitive fashion game on a social networking website as described above.

[0020] It is yet another aim of the present disclosure to provide a system for providing competitive fashion game. The system may include a computer arrangement which is operable to execute one or more computer readable program products for generating a user interface (UI) at which a user is able to select a fashion city and a corresponding fashion city task, purchase at least one virtual image of a figure of a person using virtual currency, upon selection of a fashion task, set at least one of: clothing, skin color, facial features, hair details, and jewelry of the virtual image, purchase at least one of virtual clothing, and virtual jewelry of the virtual image using virtual currency, for completing the corresponding fashion task, receive a score and a virtual currency prize when the user successfully completes each of the fashion city tasks of the corresponding fashion city and proceed to a next fashion city when each of the fashion tasks of a previous fashion city are completed; an input arrangement coupled to the computer arrangement for enabling the user to generate at least one data set describing one or more completed fashion cities and corresponding completed fashion city tasks, purchases of virtual images of figures of persons by virtual currency, selected clothing, skin color, facial features, hair details, and jewelry of the virtual image, purchases of virtual clothing, and virtual jewelry of the virtual image by virtual currency, scores and virtual currency prizes corresponding to successful user completions of fashion city tasks of the corresponding fashion city; as well as one embedded real goods purchase website for completing a real-world transaction for the real goods.

[0021] The aforementioned aims, aspects and other objectives and advantages can now be achieved as described herein. An online virtual dressing game is disclosed.

Optionally, the user is provided with an opportunity to create a virtual image of a model by selecting an avatar and changing different types of features or clothes of the avatar.

Optionally, Users can allocate votes for the virtual image created by others. Optionally, A best and most preferred design of clothes is selected which can then be generated or produced as a real tangible item and tested on a doll. Moreover, a user gaining most votes wins virtual currency which can result in prizes or additional rewards in the virtual environment as well as the real tangible versions of the model, namely doll. Optionally, A tangible doll is produced via defined measurements and most preferably in a doll-sized statue or doll as such.

BRIEF DESCRIPTION OF THE DRAWINGS

[0022] The summary above, as well as the following detailed description of illustrative embodiments, is better understood when read in conjunction with the appended drawings. For the purpose of illustrating the present disclosure, example constructions of the disclosure are shown in the drawings. However, the disclosure is not limited to specific methods and instrumentalities disclosed herein. Moreover, those in the art will understand that the drawings are not to scale. Wherever possible, like elements have been indicated by like numbers.

[0023] FIG. 1 illustrates a simplified block diagram of an example system for manipulating models and avatars in a virtual environment and a real environment, in accordance with the disclosed embodiments; [0024] FIG. 2 illustrates an example User Interface (UI) for entering into a competitive game that manipulates models and avatars in a virtual environment and a real environment, in accordance with the disclosed embodiments; [0025] FIG. 3 illustrates an example UI for selecting hair and makeup styles of a selected model, in accordance with the disclosed embodiments; [0026] FIG. 4 illustrates an example UI showing a boutique selection for a female model, in accordance with the disclosed embodiments; [0027] FIG. 5 illustrates a UI showing a boutique selection for a male model, in accordance with the disclosed embodiments; [0028] FIG. 6 illustrates an example UI showing a created model and its details including votes and prizes, in accordance with the disclosed embodiments; [0029] FIG. 7 illustrates an example UI showing wardrobe items selected by a user, in accordance with the disclosed embodiments; [0030] FIG. S illustrates an example UI displaying various models created using the system depicted in FIG. 1 with user name and rank details, in accordance with the disclosed embodiments; [0031] FIG. BA illustrates an example list of emoticons present on the UI displaying various models created using the system depicted in FIG. 1 [0032] FIG. 9 illustrates an example real tangible model created using the system depicted in FIG. 1, in accordance with the disclosed embodiments; [0033] FIG. 10 illustrates a flow chart pertaining to an example method of manipulating models and avatars in a virtual environment and a real environment, in accordance with the disclosed embodiments; [0034] FIG. 11 illustrates a flow chart pertaining to an example method of purchases in a virtual environment and a real environment, in accordance with the disclosed embodiments; [0035] FIG.12 illustrates an example UI for entering into a competitive fashion game, in accordance with the disclosed embodiments; [0036] FIG.13 illustrates an example UI for playing the competitive fashion game, in accordance with the disclosed embodiments; [0037] FIG.14 illustrates an example UI for displaying a fashion city timetable of the competitive fashion game, in accordance with the disclosed embodiments; [0038] FIG.15 illustrates an example UI for displaying a fashion city and a corresponding fashion task, in accordance with the disclosed embodiments; [0039] FIG.16 illustrates an example UI for displaying a virtual salon of the competitive fashion game, in accordance with the disclosed embodiments; [0040] FIG.17 illustrates an example UI for displaying a virtual boutique of the competitive fashion game, in accordance with the disclosed embodiments; [0041] FIG.18 illustrates an example UI for displaying a virtual wardrobe of the competitive fashion game, in accordance with the disclosed embodiments; [0042] FIG.19 illustrates an example UI for displaying scores and reward points upon completion of all fashion tasks of a level, in accordance with the disclosed embodiments; [0043] FlG.20 illustrates an example UI for displaying a scoreboard of the competitive fashion game, in accordance with the disclosed embodiments; [0044] FlG.21 illustrates an example UI for displaying a voting list of the competitive fashion game, in accordance with the disclosed embodiments; and [0045] FIGS. 22A and 22B illustrate a flow chart pertaining to an example method of playing the competitive fashion game, in accordance with the disclosed embodiments.

DETAILED DESCRIPTION OF ILLUSTRATIVE EMBODIMENTS

[0046] The particular values and configurations discussed in these non-limiting examples can be varied and are cited merely to illustrate at least one embodiment and are not intended to limit the scope thereof.

[0047] With known systems, the experience of online testing, shopping and designing is very difficult for a given user, and the given user is not effectively shown how a product designed in a virtual environment would appear in real life on different people.

[0048] An improved system and method of manipulating models and avatars in a virtual environment and a real environment selects a best and most preferred design of clothes which can then be generated or produced as a real tangible item and tested on models.

[0049] The present disclosure provides a system and method of producing a model figure of a person with associated clothing, including using a computer arrangement which is operable to execute one or more computer readable program products or software products to generate a user interface (UI) at which a user is able to manipulate a virtual image of the figure of the person for adjusting at least one of: clothing for the figure, skin color of the figure, facial features of the figure, hair details of the figure, jewelry of the ligure; generating at least one data set describing the virtual image of the figure ol the person with associated adjustments input by the user via the user interlace (UI); and using at least one labrication apparatus to manufacture a tangible reproduction ol the at least one data set in a lorm ol the model figure.

[0050] Referring to FIG. 1, a system 100 for producing a model figure of a person with associated clothing is disclosed. The system 100 includes a computing device 104 that is operable to execute one or more computer readable program products or software products, for example one or more non-transitory computer readable program products recorded on machine-readable data storage media, for generating a user interface (UI) 102. The user can manipulate a virtual image of a model or avatar via the UI 102. The system 100 generates one or more data sets describing the virtual image of a model or avatar and stores the sets in a model design database 110. Fabrication apparatus 112 is utilized to manufacture a tangible reproduction of the virtual image in a form ol the model. The UI 102 allows the user to adjust model features or clothes such as clothing, skin color, facial features, hair details and jewelry for the model. The various model features and clothes information are stored in a model features and clothes database 108. The model design database 110 and model features and clothes database 108 are together represented as a database 106.

[0051] Note that the computing device 104 described above can be deployed as part of a computer network. A server is interconnected via a communications network, for example via a LAN, WAN, intranet or the Internet, with user devices or computing devices. Examples of the computing devices 104 include, but are not limited to: PC, Mac, smart phone, phablets, tablet, mobile telephone, or a wireless PEJA (Personal Digital Assistant); these examples function as computing devices. Computing devices 104 can also be any other device that can implement a user interface and/or a browser to communicate with and present content from a server.

[0052] The fabrication apparatus 112 optionally utilizes three dimensional (3D) printing for manufacturing the model figure as an outwardly-viewable image layerbacked by one or more support layers. Laser-cutting of sheet material can be utilized for forming a peripheral profile of the one or more support layers. Note that the tangible doll can be produced via defined measurements and most preferably in a doll-sized statue or doll.

The material may vary from different types of polymers, wood, glass and even semi-precious or precious stones without limitation. Also the doll may be produced using digital fabrication methods such as three dimensional (3D) printing or molding without limitation. The designs are optionally of an adhesive nature, thereby allowing them to be changed or reused at other occasions in "Post-it" style functionality; "Post-it" is a registered trademark of 3M Corporation.

[0053] Additional, it should also be noted that the models, namely dolls, may be fabricated from a clear Perspex material and in the size in a range of 10cm to 25 cm in height, in a range of 3 cm to 8 cm in width, and in a range of 2 cm to 3.5 cm in depth. In alternative embodiments the models may be made from metal, crystal, semi and precious crystals, semi and precious stones, glass, plastics, polymers and natural material such as wood or stone. The models are made in 3D shapes with two main planar surfaces. The designs for display on the models are in two dimensions and can have a front and a back design or the same design on both front and back of the model.

The designs can also optionally have two front views which are mirror images of each other to fit the doll and give the best view of the model, irrespective of the viewing direction. Accessories such as hand bags, jewelry, gloves, scarfs and glasses may all be included in the design to make its experience as real and varied as possible.

[0054] In FIG. 2, there is provided an illustration of a User Interface (UI) 200 for entering into a competitive game called LeBoo that manipulates models and avatars in a virtual environment and in a real environment. In the UI 200, of the online game the user can enter user details 202 such as user name 208, Email 210 and password 212.

The UI 200 also allows the user to select a male model 206 or a female model 204 to be designed as a virtual image. After selecting a model and entering the user details 202, the user enters an online virtual dressing game by clicking a "Submit" button 214. The dressing game allows the user to create a virtual image of the model and manipulate models and avatars in a virtual environment and a real environment.

[0055] It is to be noted that the UI 200 allows the user to create an account for entering the competitive game. The UI 200 also allows users who already have accounts to sign in by clicking a "Sign in" button 216 and allows resetting their password 212 by clicking a "Reset" button 218. By entering the already given Email 210, the user can reset his or her password.

[0056] Referring to FIG. 3, a UI 300 for selecting hair and makeup styles 302 of a selected model 304 is disclosed. The user is able to select hair and makeup styles 302 such as hair style 306, eyebrows 310, eye color 312, hair color 314 and lip color 316 for the selected model 304. For example, as shown in FIG. 3, the user is able to select one hair style from various hair styles 308. After selecting the required hair and makeup styles 302, the final model 304 with selected hair and makeup style is displayed and the user is then able to complete the hair and makeup selection by clicking a "Finish" button 318.

[0057] The aforesaid online experience allows the user to change all different types of features or clothes of the avatar, for example skin color, hair, eyes, body type, clothes, colors, textures and even select celebrities or models on which to test out the collections or creations designed. Virtual currency, so called LeBoollion, prizes are awarded based on votes obtained for the user's virtual image of the figure of the person with associated adjustments input by the user via the UI. The virtual currency prizes are usable at other communication network sites for obtaining other products and/or services. The virtual currency may also be used to do in game purchases ranging from new models, clothes, accessories, fast forward waiting time, next game level, buying votes, and even for buying real goods displayed in the game but delivered by the real world brand, designer, shop, department store or other shopping outlet. -13-

[0058] In FIG. 4, there is illustrated a UI 400 showing a boutique selection, so called LeBootique in the online game environment! for a female model 402, in accordance with the disclosed embodiments. The user can shop through a range of luxury brands using a virtual currency and thereafter selects a brand. The list of products in the selected brand is referred to collectively as products 404. For example, the products 404 may include various styles as shown. When the user selects a particular style, the female model 402 wearing the selected style 408 is displayed. The UI 400 also displays a whole outfit 406 of the selected style 408. The user can buy the individual garments or the whole outfit according to their wish by clicking a Buy" button 410. The user can be informed about his or her total purchase by clicking a "Total" button 412. The garments or whole outfit then becomes available in the user's account preferably under a section referred to as My Wardrobe section. The user may also click on a link in the LeBootique, My Wardrobe, Shop or other part of the LeBoo game to open and access a website for the purchase of the real world garments, outfits or products as displayed in the in-game environment. The UI of the real world purchase may be in through a website embedded in the LeBoo UI game or by a new window opening up at the point of the purchase of the desired garment, product or service. The purchase may be done using LeBoollion virtual currency or in other digital currencies e.g. Bitcoins. Similarly the purchases may also be done using online payment via Pay Pal (registered trademark of Pay Pal), credit cards, cash cards using real currencies such as US dollars, British Pounds, Euros, or other local currencies.

[0059] Referring to FIG. 5, a UI 500 showing boutique selections for a male model 502 is disclosed. The user can shop through a range of luxury brands by using a virtual currency and thereafter select a brand. A list of products in the selected brand is referred to collectively as products 504. In an alternative embodiment the user may also pay using virtual currency or real currency the outfit or accessory as a real tangible product from within the UI of the online LeBoo game. The producer of the real world tangible product will then match the digital virtual product and ship it directly to the user as information such as address, payment may be taken from the user account. For example, the products 504 may include various styles as shown. When the user selects -14-a particular style, the male model 502 wearing the selected style 508 is displayed. The UI 500 also displays a whole outfit 506 of the selected style 508. The user can buy the individual garments or the whole outfit according to his or her wish by clicking a "Buy" button 510. The user can learn his or her total purchase by clicking a Total" button 512.

The garments and outfits may then be kept in the My Wardrobe of the user in the UI game.

[0060] In one in-game experience the designed models and virtual outfits may be placed in the Runway section where other users, friends linked to the user, and/or experts on an advisory panel rate and grade the different creations and designs. It is to be noted that the user with most votes for the created model wins virtual currency which can result in prizes or additional rewards in the virtual and real environments. There prices may be in game virtual or real world tangible garments, accessories, products and services as well as the real tangible versions of the model, or rewards such as tickets to events and fashion industry events. It is also an option to have the designs of the models printed as sticker style, or interchangeable, designs which may be purchased, traded or exchanged between users for use on the different style of models.

In some embodiment where the models for example relate to limited editions or other predefined designed models the 2D model designs may be permanently attached on the 3D models.

[0061] In FIG. 6, there is provided an illustration of a UI 600 showing a created model 304 and its associated details, in accordance with the disclosed embodiments. The details may include a user name 602, a number of votes 604 and total prizes 606 for the created model 304. The user can view other models by clicking a "View Model" button 608.

[0062] In FIG. 7, there is provided an illustration of a UI 700 showing wardrobe items 702 and 704 selected by a user for the model 304. It is to be noted that the wardrobe items 702 and 704 include items purchased by the user by utilizing the UI's 400 and 500 and also other items purchased by the user while playing one or more games.

[0063] Referring next to FIG. 8, there is provided an illustration of a UI 800 displaying various models 802, 804, 806 and 808 created using the system 100. The UI 800 allows the user to check the status of other users. Moreover, a user name 812, a rank 814 and points 816 for each model in a virtual environment is displayed. The UI 800 also shows availability (online/offline) of other contacts in one or more games. The user may check for more user status by clicking a "Contacts" button 810 as shown.

[0064] In FIG. BA illustrates a list of emoticons 820, also called LeBoo Tags, present on the UI displaying various models created using the system 100. The emoticons 820 also allow for multiplayer selection of the virtual environment of the online User Interface. Users are able to drag LeBoo Tags' onto the other users creations or models to communicate certain points. For example, a user could drag the heart shaped tag, known as J'Adore It', which means that they adore the other persons outfit on model.

Another example is if a user dragged the Accessorize It' tag onto the other user, which is to communicate that they should add an accessory to their look.

[0065] These emoticons can help users to take many different actions on models created by themselves or others. In a non-limiting example, emoticons for actions are presented in the figure for adding the model in users' wish list, connecting with brand to get the outfit on your model or in real life, adoring the outfit on someone else's or your model, applauding the outfit, showcasing on the platform to earn virtual currency (so called LeBullion), view on a virtual fashion ramp, adding accessories such as bag, glasses on the model, restyling the model, sparkling the outfit, editing the upper half, editing the lower half, deleting, saving, and toning down the look of the created models.

There is further the LeBoutique that allows the users to use the LeBoollion currency as well as real currency for purchases. Also, a user may also share the model using emoticons with other users in the real or virtual environment of LeBoo. Further the emoticons 820 may be used to share models and outfits on social networking sites such as Facebook, Myspace, Google Plus, Orkut, or other online environments outside the own virtual environment.

[0066] In FIG. 9, there is shown a real tangible model figure 900 created using the system 100. The fabrication apparatus 112 is utilized to manufacture the model figure 900 as an outwardly-viewable image layer 902 backed by one or more support layers 904.

[0067] In FIG. 10, there is provided a flow chart 1000 showing steps of a method of manipulating models and avatars in a virtual environment and a real environment, in accordance with the disclosed embodiments. The method is depicted as a collection of steps in a logical flow diagram, which represents a sequence of steps that can be implemented in hardware, software, or a combination thereof. As aforementioned, at a block 1002, the user enters a username and a password and selects a desired model.

The user enters a virtual competitive online dressing game for manipulating models and avatars in a virtual environment and a real environment as illustrated at a block 1004.

Thereafter, as depicted at a block 1006, the user can select hair and makeup style for the selected model. The hair and makeup style may include hair style, eyebrows, eye color, lip color and hair color for the model.

[0068] The user can then select whether or not they wish to buy various products as aforementioned at a block 1008. As depicted at blocksi 010 and 1012, if the user wishes to buy any products, he/she can select a brand from a range of brands of luxurious brands and may purchase individual garments or a whole outfit. The user may gain votes from other users for the created virtual model and a user with most votes wins virtual currency which can result in prizes or additional rewards in the virtual environment as illustrated at blocks 1014 and 1016. Finally, as aforementioned, at a block 1018, the real tangible version of the doll can then be produced via defined measurements and most preferably in a doll-sized statue or doll.

[0069] In FIG. 11, there is provided a flow chart 1100 showing steps of a method of virtual environment and/or real environment purchases in accordance with the disclosed embodiments. The method is depicted as a collection of steps in a logical flow diagram, which represents a sequence of steps that can be implemented in hardware, software, or a combination thereof. As aforementioned, at a block 1102, the user enters a username and a password and selects a desired model. The user enters a virtual competitive online dressing game for manipulating models and avatars in a virtual environment and a real environment as illustrated at a block 1104. Thereafter, as depicted at a block 1106, the user can select hair and makeup style for the selected model. The hair and makeup style may include hair style, eyebrows, eye color, lip color and hair color for the model.

[0070] The user can then select whether or not they wish to buy various products as aforementioned ata block 1108. As depicted at blockslllO and 1012, U the user wishes to buy any products, he/she can select a brand from a range of brands of luxurious brands and may purchase individual garments or a whole outfit. The user may gain votes from other users for the created virtual model and a user with most votes wins virtual currency which can result in prizes or additional rewards in the virtual environment as illustrated at blocks 1114 and 1116. Finally, as aforementioned, at a block 1118, the user may click on a in-game icon, which could be a URL or similar, which opens up an embedded on-line store UI in the LeBoo game virtual environment for purchase of virtual or real tangible garments, accessories or other goods and services. In one embodiment the embedded on-line store UI is for the LeBoo game environment only and purchases of virtual goods and services, as well as the possible delivery of the purchased goods as tangles products and services delivered directly to the user. It could also be an option for the user to go into the real shop or department store that sells the purchased goods or services and collect, try on, purchase the tangible product or services.

[0071] In another optional embodiment, at a block 1120, the embedded on-line store UI is the on-line shop of a provider of the garments, accessories, products or services allowing the user to purchase the tangle version of the online model design. It would also be possible for the user to purchase the selected or any other products or service of the provider in the on-line shop UI, where revenue share or referral payment is made back to LeBoo.

[0072] Finally in further optional embodiment, at a block 1122, the on-line store UI may be in the form of a new on-line display or window that takes the user to the UI on-line shop of the provider of the garments, accessories, products and/or services. Again the purchases may be done using virtual LeBoollion or real currency payments.

[0073] It is to be noted here that the steps followed in the flow chart 1000, 1100 are only illustrative and other alternatives can also be provided where one or more steps are added, one or more steps are removed, or one or more steps are provided in a different sequence without departing from the scope of the claims herein.

[0074] In FIG.12, there is provided an illustration of an example UI 1200 for entering into a competitive fashion game on a social networking website, in accordance with the disclosed embodiments. The competitive fashion game enables the users to select a button 1202 to style the models and avatars with different attires, accessories, and make-up, select a button 1204 to play games against friends and vote on the looks of models and avatars, and select a button 1206 to earn virtual currency to get access to more items and games. As such, a user of the competitive fashion game may likewise be considered a player' of the competitive fashion game. The competitive fashion game may be recognized by a name such as LeBoo Studio and may be made available to players through one or more social networking platforms.Example platforms include but are not limited to Facebook, Myspace, Google Plus, and Orkut. The virtual currency may be referred to as LeBoolian.

[0075] Upon selection of a score' button 1208 on the UI 1200 the user may be presented with top ten scores of the competitive fashion game, where the scores are indicative of user performance and activity in the game. Upon selection of a currency button 1210 the user may be presented with a current balance of virtual currency held by the player. This virtual currency enables a user to compete in-game purchases ranging from new models, clothes, accessories, next game level, and even for buying real goods displayed in the game. Real goods are subsequently delivered by a real world brand, designer, shop, department store or other shopping outlet offering the real goods for sale. A vote' button 1212 enables the player to input their vote for or against different dressed-up virtual images of models and avatars submitted by other users.

[0076] An earn LeBoolian' button 1214 enables the player to earn virtual currency by playing another fashion game Leboo connect'. In one embodiment, the Leboo connect' game is played by swiping items of clothing, in any direction of a playing board to create sets of 3 or more matching items. When matched, the items explode, and shift the other items above and around them, allowing the user to accomplish a series of different goals. If the sets greater than 3 are formed, ultimate clothing combinations are created.

The playing board can be reshuffled by the user if it looks challenging. In Leboo connect', the user may play a series of games, each with a different game board and many with different goals, which may progress across the levels to earn virtual currency to be used in the primary competitive fashion game.

[0077] A dress up' button 1216 enables the player to visit the virtual boutique', wardrobe: the virtual wardrobe', models: possessed by the user', and a virtual salon'.

In some examples, the virtual boutique may be referred to as LeBootique' or LeBootique: the virtual boutique'. A message button 1218 enables the player to send messages to other users of the game. A home button 1220 enables display of online status of the user and other players. A start game' button 1216 enables the user to start the competitive fashion game.

[0078] In FIG.13, there is illustrated an UI 1300 for playing the competitive fashion game, in accordance with the disclosed embodiments. In an embodiment, the UI 1300 is presented after the player clicks on the start game' button 1222 of the UI 1200. The UI 1300 displays a male virtual image 1302 and a female virtual image 1304, and prompts the user to choose one of them. When the user selects one of the images 1302 and 1304, they are provided a notification of virtual currency required for buying a -20 -model, along with an option of buying the model or not. The term model' herein refers to as a virtual image of an avatar which does not include any outfits, or accessories.

Models are basic, unmodified images of avatars, which the user can dress-up employing user interfaces and tools of the competitive fashion game. In one embodiment, the player is supplied with a default number of models in the beginning of the game. The user can check their models in the models' section by clicking on the dress up' button 1216. A model is said to be used, if the user has dressed them up a model and submitted in the game, this model is considered to be used or in use and may not be immediately subjected to a dress up. If the user does not have any unused models in their models' section, in order to proceed further in the game, they may be required to purchase a new model using virtual currency. In another embodiment, the player is provided with a default balance of virtual currency in the beginning of the game, and when that currency is completely used, are presented with an option to buy more virtual currency using real currency through online payment methods.

[0079] In FIG.14, there is illustrated an UI 1400 for displaying a fashion city timetable 1402 of the competitive fashion game, in accordance with the disclosed embodiments.

In one embodiment, the UI 1400 is displayed after the player selects or buys a model on the UI 1300. The fashion city timetable 1402 may include the names of any number of real or imaginary cities including, for example, Toronto, Nassau, Miami, Mexico City, Los Angeles, and so on. The cities are representative of various levels of the competitive fashion game, where every level is associated with a pre-defined number of fashion tasks. The fashion task is assigned based on the corresponding fashion city, to make it interesting for the users. In an example, a fashion task for Toronto' level 1404 may be You are invited to the pre Toronto fashion week party dress to impress'. In another example, a fashion task for Nassau' level 1406 may be Issa are shooting their new campaign on Paradise Island Beach, you are invited to meet them". In each fashion task, the user has to dress-up a model with outfits and accessories according to a task

statement presented to the user.

[0080] In an embodiment, in the beginning of the game, the player has access to only -21 -one level, i.e. Toronto' level 1404. When they complete all the corresponding fashion tasks, the Toronto' level 1404 is said to be completed, and the player is able to proceed to the next level, i.e. Nassau' level 1406. When the player is the middle of completing tasks of a level, their corresponding status is referred to as Boarding'. For each fashion task, a minimum virtual currency limit is set, such that the user needs to have a corresponding minimum virtual currency in their virtual currency account in order to play the corresponding fashion task. If the user does not have requisite virtual currency, they may buy the same using real currency.

[0081] Based on the dressing-up of models in a level, a score is assigned to the player for that particular level. The icon 1410 displays the score of player for a particular level, and also top score in that level. In one embodiment, a button 1412 provides the user with an option to replay a previous level to improve their score.

[0082] In FIG.15, there is illustrated an UI 1500 for displaying a fashion city and a corresponding fashion task, in accordance with the disclosed embodiments. In one embodiment, the UI 1500 is displayed after the player selects a play' button from a pane 1502 to play the Nassau' level 1406 in the UI 1400. In an example, Nassau' level 1406 has three fashion tasks, and a second fashion task is displayed after the first fashion task is completed by the player. The user has the option to play the task and/or invite a friend to play the same.

[0083] In FIG.16, there is illustrated an UI 1600 for displaying a virtual salon 1601, in accordance with the disclosed embodiments. In one embodiment, the virtual salon 1601 is displayed after the player chooses play' from the pane 1502 of the UI 1500.

Alternatively, the virtual salon 1601 is displayed by clicking on the dress-up' button 1216. As per the fashion task illustrated in the UI 1500, the player has to dress-up and submit a model 1602 in order to obtain a maximum score. The virtual salon 1601 facilitates setting up the face, skin color, eye color, lip color, hair style and hair color with a face tab 1603, a skin color tab 1604, an eye color tab 1606, a lip color tab 1608, a hair style tab 1610, and a hair color tab 1612 of the model 1602, respectively. In one -22 -embodiment, the model 1602 is selected from a list of models purchased by the player or provided as default to the player. The models possessed by the player may be presented to the player upon clicking on the view all models' button 1618. In one embodiment, each model has a unique identifier, and a model submitted for a fashion task cannot be re-used with another fashion task. In order to proceed in game further, the player has to buy a new model using their virtual currency. In an example, if the user is provided with two default models, and they have purchased one model, then they can participate in only three fashion tasks of the game. In order to participate in a fourth fashion task, they need to purchase a fourth model using their virtual currency. The virtual salon 1601 further facilitates adding/editing the model name in the name box 1620. Upon setting up the make-up and hair of the model 1602, the player may click on the next' button 1622 to proceed with dressing up of the model 1602 with different designer outfits.

[0084] In FlG.17, there is illustrated an UI 1700 for displaying a virtual boutique 1701, a virtual boutique, that includes multiple luxury designers and their respective collections, in accordance with the disclosed embodiments. In one embodiment, thevirtual boutique 1701 is displayed after the player clicks on next' button 1622 in the UI 1600. Alternatively, the virtual boutique 1701 can be displayed by clicking on the dress up' button 1216.

[0085] Virtual boutique 1701 includes multiple fashion designers from across the world, and corresponding fashion collections. For each designer, the virtual boutique 1701 includes all types of style category according to seasons and occasions, such as summer collection, beach collection, winter collection, VIP, sportswear, casual wear, tailoring, etc. In an example, the VIP luxury collection for a male may include jacket, trouser, shirt, shoes, eyewear, and a bow. The sportswear luxury collection for a male may include track pants, jacket, sport shoes, sports bag and eyewear. Similarly, the casual wear luxury collection for a male may include watch, belt, shoes, jacket and jeans. The virtual boutique 1701 displays designer list according to gender of model, and corresponding fashion collections.

-23 - [0086] An example designer spring/summer 2013 collection 1702 for a female model is illustrated. The spring summer 2013 collection 1702 includes accessories, footwear, eyewear, earring and an outfit. The player may employ tools of the virtual boutique interface to drag and drop one or more of the items of the collection 1702 on the female model 1706 to dressthem up. After the player has dressed up the model 1706 with one or more collection items, they may click on a finish the task' button 1710 and/or save look' button 1712, after buying the corresponding one or more collection items using virtual currency. The total price of items worn by the model illustrated in a total' box 1714 and the items can be bought by clicking on a buy' button 1715. If the user lacks sufficient virtual currency to make the purchase, they may buy the same using a buy Leboolian' button 1716.

[0087] After buying the items worn by the model 1706, the user may save the dressed-up virtual image by clicking on a save look' button 1712, and may also click on a finish task' button 1710 to proceed further. In one embodiment, the items worn by the model 1706 and saved look' of the model 1706 are saved in a virtual wardrobe of the user, with which the user may be presented in response to the user engaging the visit wardrobe' button 1717.

[0088] In another embodiment, the user may revisit the virtual salon 1601 by clicking on the back' button 1718, may share the dressed-up virtual image with their friends by clicking on the share' button 1720, may invite others to play the game by clicking on the invite others' button 1722, and gift the dressed-up virtual image to someone by clicking on the gift' button 1724.

[0089] In FlG.18, there is illustrated an UI 1800 for displaying a virtual wardrobe 1802 of the competitive fashion game, in accordance with the disclosed embodiments. In one embodiment, the virtual wardrobe 1802 is displayed after the player clicks on visit wardrobe' button 1717 in the UI 1700. Alternatively, the virtual wardrobe 1802 can be -24 -displayed upon clicking of the dress up' button 1216. The virtual wardrobe 1802 includes apparel, accessories and footwear selected by the user for dressing up their models. The user may click on a particular item to open and access a website for the purchase of corresponding real world garments, outfits or products as displayed in the in-game environment. The UI of the real world purchase may be through a website embedded in the competitive fashion game or by a new window opening up at the point of the purchase of the desired garment, product or service. The purchase may be completed using the virtual currency of the competitive fashion game or other digital currencies; e.g. Bitcoins. Similarly the purchases may also be completed using a form of online payment such as, for example, Pay Pal (registered trademark of Pay Pal), credit cards, cash cards using real currencies such as US dollars, British Pounds, Euros, or other local currencies.

[0090] The UI 1800 enables the user to revisit the virtual boutique 1701 using a visit LeBootique' button 1804, visit a saved looks section using a looks' button 1806, finish corresponding task using a finish task' buTton 1808, and buy virtual currency using a Buy LeBoolian' button 1810.

[0091] In FlG.19, there is illustrated an UI 1900 for displaying scores and reward points upon completion of all fashion tasks of a level/fashion city, in accordance with the disclosed embodiments. In one embodiment, the UI 1900 is displayed after the player clicks on either finish task' button 1710 or finish task' button 1808. The UI 1900 displays a dressed-up virtual image 1902 submitted for the final task of Nassau' level, a notification 1904 that the Nassau level has been completed due to completion of all corresponding fashion tasks, a final score 1906 calculated based on all of the dressed-up virtual images submitted till now, and a reward 1908 provided upon completion of corresponding level.

[0092] The UI 1900 further include an invite' button 1910 for inviting other users to play the game, a next' button 1912 to play for a next level/fashion city, a share' button 1914 to share the dressed-up virtual image 1902 with other users, and a gift' button -25 - 1916 to gift the dressed-up virtual image 1902 to other users. In one embodiment, when the user clicks on the next' button 1912, they may be redirected to a fashion city timetable 1402 as displayed in the UI 1400, for playing fashion tasks of next level/city such as Miami level 1408. Thus, the user may continue completing the fashion tasks, generating scores, and earning reward points until all the levels/fashion cities are completed.

[0093] In FIG.20, there is illustrated an UI 2000 for displaying a scoreboard 2001 of the competitive fashion game, in accordance with the disclosed embodiments. In one embodiment, the UI 2000 is displayed after the player clicks on score' button 1208. The scoreboard 2001 or leaderboard displays top ten scorer names 2004 along with corresponding ranks 2002 and scores 2006. The scores 2006 are cumulative scores accumulated over time by the users upon completing one or more levels of the fashion game. In one embodiment, the top scorers may get some reward in the form of virtual currency prizes, wherein the virtual currency prizes are usable at other communication network sites for obtaining other products and/or services.

[0094] In FIG.21, there is illustrated an UI 2100 for displaying a voting list 2102 of the competitive fashion game, in accordance with the disclosed embodiments. In an embodiment, the voting list 2102 is displayed after the player clicks on vote' button 1208. The voting list 2102 displays dressed-up virtual images 2104, 2106 and 2108, along with their names, submitted against fashion tasks by one or more users. The user may vote for or against each virtual image and provide their vote as like' or dislike'. In one embodiment, one user is allowed to vote for a virtual image only once. In another embodiment, virtual currency prizes may be awarded as a function of votes, wherein the one or more virtual currency prizes are usable at other communication network sites for obtaining other products and/or services.

[0095] In FIGS.22A and 22B, a flow chart, 2200, is illustrated as it pertains to an example method of playing the competitive fashion game, in accordance with the disclosed embodiments. The method is depicted as a collection of steps in a logical flow -26 -diagram, which represents a sequence of steps that can be implemented in hardware, software, or a combination thereof.

[0096] As aforementioned, , the user enters the competitive fashion game for dressing up models and avatars in accordance with an action 2202. Thereafter, the user may select a fashion city from a fashion city time table in accordance with an action 2204 and subsequently select a corresponding fashion task.

[0097] The competitive fashion game checks whether the user has an unused model to complete the selected fashion task in accordance with an action 2206. The model is referred to as unused when it has not been submitted earlier for previous fashion tasks.

In accordance with an action 2208, the user is enabled to buy a new model using virtual currency. If the user does not have sufficient virtual currency, they may purchase the same using real currency through online payment methods.

[0098] When the user already has an unused model, or has purchased a new model, the user is enabled to set a face, a hairstyle, a lip color, a skincolor, and an eyecolor of the model using a virtual salon feature of the competitive fashion game in accordance with an action 2210.

[0099] Thereafter, according to an action 2212, the user is enabled to select a luxury designer and a corresponding fashion collection using a virtual boutique feature of the competitive fashion game, and to subsequently dress the model with one or more items of the fashion collection.

[0100] In accordance with an action 2214, it is checked whether the user wants to save the look of the dressed-up model and/or submit the dressed-up model for the corresponding fashion task.

[0101] When the user wants to save the look of the dressed-up model and/or submit -27 -the dressed-up model for the corresponding fashion task, then in accordance with an action 2216, they are enabled to buy one or more items worn by the model using their virtual currency. If the user does not have enough virtual currency, they may buy the same using real currency through online payment methods.

[0102] In accordance to an action 2218, the user is enabled to submit the dressed-up model for the corresponding fashion task. The competitive fashion game checks whether all fashion tasks corresponding to selected fashion city are completed in accordance with a step 2220.

[0103] When all the fashion tasks corresponding to selected fashion city are completed then, in accordance with an action 2222, the user receives a cumulative score and reward points based on dressed-up models submitted for the fashion tasks of corresponding fashion city.

[0104] The competitive fashion game checks whether the users want to play further in accordance with an action 2222. If further play is desired, the user is enabled to execute the action 2204. If they do not want to play further, the user may exit the game.

[0105] It is to be noted here that the steps followed in the flow chart 2200 are only illustrative and other alternatives can also be provided where one or more steps are added, one or more steps are removed, or one or more steps are provided in a different sequence without departing from the scope of the claims herein.

[0106] It will be appreciated that variations of the above disclosed and other features and functions, or alternatives thereof, may be desirably combined into many other different systems or applications. Also that various presently unforeseen or unanticipated alternatives, modifications, variations or improvements therein may be subsequently made by those skilled in the art which are also intended to be encompassed by the following claims.

-28 - [0107] Although embodiments of the current disclosure have been described comprehensively, in considerable detail to cover the possible aspects, those skilled in the art would recognize that other versions of the disclosure are also possible.

Claims (30)

1. -29 -CLAIMSWhat is claimed is: 1. A method of producing a model figure of a person with associated clothing, including: using a computer arrangement operable to execute one or more computer readable program products to generate a user interface (UI) at which a user is able to manipulate a virtual image of the figure of the person for adjusting at least one of: clothing for the figure, skin color of the figure, facial features of the figure, hair details of the figure, jewelry of the figure; generating at least one data set describing the virtual image of the figure of the person with associated adjustments input by the user via the user interface (UI); and using at least one fabrication apparatus to manufacture a tangible reproduction of the at least one data set in a form of the model figure.
2. 2. A method as claimed in claim 1, further including using the fabrication apparatus to manufacture the model figure as an outwardly-viewable image layer backed by one or more support layers.
3. 3. A method as claimed in claim 2, further including using 3-dimensional printing for manufacturing the outwardly-viewable image layer and/or the one or more support layers.
4. 4. A method as claimed in claim 2, further including using laser-cutting of sheet material for forming a peripheral profile of the one or more support layers.
5. 5. A method as claimed in claim 1, further including employing the user interface to provide a user experience including one or more luxury products associated with the -30 -virtual image.
6. 6. A method as claimed in claim 1, further including selecting the virtual image of the figure of the person from one or more databases including a selection of pre-prepared virtual images.
7. 7. A method as claimed in claim 1, wherein the clothing for the virtual image of the figure of the person is user adjustable via the user interface (UI) for customizing one or more features of the clothing.
8. 8. A method as claimed in claim 1, further including providing via the user interface (UI) a competitive game environment in which the user is able to present his/her virtual image of the figure of the person with associated adjustments defined by the user via the user interface (UI), wherein one or more other users are able to allocate votes in respect of the presented virtual image during execution of the competitive game.
9. 9. A method as claimed in claim 8, further including awarding one or more virtual currency prizes as a function of votes obtained for the user's virtual image of the figure of the person with associated adjustments input by the user via the user interface (UI), wherein the one or more virtual currency prizes are usable at other communication network sites for obtaining other products and/or services.
10. 10. A method as claimed in claim 1, further including providing a virtual wardrobe via the user interface (UI) including the clothing selected by the user, wherein the virtual wardrobe is storable on a database for later use.
11. 11. A method of producing a model figure of a person with associated clothing, including: using a computer arrangement operable to execute one or more computer readable program products to generate a user interface (UI) at which a user is able to manipulate a virtual image of the figure of the person for adjusting at least one of: clothing for the -31 -figure, skin color of the figure, facial features of the figure, hair details of the figure, jewelry of the figure; generating at least one data set describing the virtual image of the figure of the person with associated adjustments input by the user via the user interface (UI); and purchasing the virtual designed figure or one or more of a garment, accessory, or other product or service in the user interface (UI); and purchasing the tangible product or service, which may be equivalent of the virtual image of the figure, through a third party shop user interface (UI).
12. 12. A method as claimed in claim 11, further including providing a virutal shop via the user interface (UI) including the clothing selected by the user, wherein the tangible products and services may be purchased through a virtual tour experience by the user through entry via LeBoo.
13. 13. A system for producing a model figure of a person with associated clothing, including: a computer arrangement which is operable to execute one or more computer readable program products for generating a user interface (UI) at which a user is able to manipulate a virtual image of the figure of the person for adjusting at least one of: clothing for the figure, skin color of the figure, facial features of the figure, hair details of the figure; an input arrangement coupled to the computer arrangement for enabling the user to generate at least one data set describing the virtual image of the figure of the person with associated adjustments input by the user via the user interface (UI); and at least one fabrication apparatus for manufacturing a tangible reproduction of the at least one data set in a form of the model figure.
14. 14. A system as claimed in claim 13, wherein the fabrication apparatus is operable to manufacture the model figure as an outwardly-viewable image layer backed by one or more support layers.

    -32 -
15. 15. A system as claimed in claim 14, wherein the fabrication apparatus is operable to employ 3-dimensional printing for manufacturing the outwardly-viewable image layer and/or the one or more support layers.
16. 16. A system as claimed in claim 14, wherein the fabrication apparatus is operable to employ laser-cutting of sheet material for forming a peripheral profile of the one or more support layers.
17. 17. A system as claimed in claim 13, wherein the user interface is operable to provide a user experience including one or more luxury products associated with the virtual image.
18. 18. A system as claimed in claim 13, wherein the system is operable to enable the user to select the virtual image of the figure of the person from one or more databases including a selection of pre-prepared virtual images.
19. 19. A system as claimed in claim 13, wherein the system is operable to enable the clothing for the virtual image of the figure of the person to be user adjustable via the user interface (UI) for customizing one or more features of the clothing.
20. 20. A system as claimed in claim 13, wherein the system is operable to provide via the user interface (UI) a competitive game environment in which the user is able to present his/her virtual image of the figure of the person with associated adjustments defined by the user via the user interface (UI), wherein one or more other users are able to allocate votes in respect of the presented virtual image during execution of the competitive game.
21. 21. A system as claimed in claim 20, wherein the system is operable to award one or more virtual currency prizes as a function of votes obtained for the user's virtual image of the figure of the person with associated adjustments input by the user via the user interface (UI), wherein the one or more virtual currency prizes are usable at other -33 -communication network sites for obtaining other products and/or services.
22. 22. A system as claimed in claim 13, wherein the system is operable to provide a virtual wardrobe via the user interlace (UI) including the clothing selected by the user, wherein the virtual wardrobe is storable on a database for later use.
23. 23. A computer readable product recorded on non-transitory machine-readable data storage media, comprising instructions executable upon computing hardware for implementing a method as claimed in any one of claims 1 to 12.
24. 24. A method of playing a competitive fashion game on a social networking website, including: using a computer arrangement operable to execute one or more computer readable program products to generate a user interface (UI) at which a user is able to: select a fashion city and a corresponding fashion city task; purchase at least one virtual image of a figure of a person using virtual currency, upon selection of a fashion task; set at least one of: clothing, skin color, facial features, hair details, and jewelry of the virtual image; purchase at least one of virtual clothing, and virtual jewelry of the virtual image using virtual currency, for completing the corresponding fashion task; receive a score and a virtual currency prize when the user successfully completes each of the fashion city tasks of the corresponding fashion city; and proceed to a next fashion city when each of the fashion tasks of a previous fashion city are completed; and purchasing real goods corresponding to the clothing and jewelry used for dressing up the virtual image, through a third party shop user interface (UI).
25. 25. The method as claimed in claim 24, wherein the user is able to purchase virtual currency using real currency through online payment systems.

    -34 -
26. 26. The method as claimed in claim 24, wherein the user is able to save a look of a dressed-up virtual image in a virtual wardrobe, upon purchasing at least one of: virtual clothing and virtual jewelry of the dressed-up virtual image, using virtual currency.
27. 27. The method as claimed in claim 24, wherein the user is able to play a fashion city task of a fashion city, upon having a corresponding minimum virtual currency in their virtual currency account.
28. 28. The method as claimed in claim 24, wherein one or more virtual currency prizes are awarded to a user as a function of scores obtained against one or more dressed-up virtual images submitted for one or more fashion city tasks.
29. 29. A computer readable product recorded on non-transitory machine-readable data storage media, comprising instructions executable upon computing hardware for implementing a method as claimed in any one of claims 24 to 28.
30. 30. A system for providing competitive fashion game, including: a computer arrangement which is operable to execute one or more computer readable program products for generating a user interface (UI) at which a user is able to select a fashion city and a corresponding fashion city task, purchase at least one virtual image of a figure of a person using virtual currency, upon selection of a fashion task, set at least one of: clothing, skin color, facial features, hair details, and jewelry of the virtual image, purchase at least one of virtual clothing, and virtual jewelry of the virtual image using virtual currency, for completing the corresponding fashion task, receive a score and a virtual currency prize when the user successfully completes each of the fashion city tasks of the corresponding fashion city and proceed to a next fashion city when each of the fashion tasks of a previous fashion city are completed; an input arrangement coupled to the computer arrangement for enabling the user to generate at least one data set describing one or more completed fashion cities and corresponding completed fashion city tasks, purchases of virtual images of figures of persons by virtual currency, selected clothing, skin color, facial features, hair details, -35 -and jewelry of the virtual image, purchases of virtual clothing, and virtual jewelry of the virtual image by virtual currency, scores and virtual currency prizes corresponding to successlul user completions of lashion city tasks of the corresponding fashion city; and at least one embedded real goods purchase website br completing a real-world transaction for the real goods.