GB2426092A - Method and system for placing advertisements based on selection of links that are not prominently displayed - Google Patents

Method and system for placing advertisements based on selection of links that are not prominently displayed Download PDF

Info

Publication number
GB2426092A
GB2426092A GB0613377A GB0613377A GB2426092A GB 2426092 A GB2426092 A GB 2426092A GB 0613377 A GB0613377 A GB 0613377A GB 0613377 A GB0613377 A GB 0613377A GB 2426092 A GB2426092 A GB 2426092A
Authority
GB
United Kingdom
Prior art keywords
advertisement
sets
fee
links
selection
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB0613377A
Other versions
GB0613377D0 (en
Inventor
Nathaniel Blake Scholl
Joanna Power
Alexander W Deneui
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Amazon Technologies Inc
Original Assignee
Amazon Technologies Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/748,694 external-priority patent/US20050149388A1/en
Priority claimed from US10/748,759 external-priority patent/US8655727B2/en
Application filed by Amazon Technologies Inc filed Critical Amazon Technologies Inc
Publication of GB0613377D0 publication Critical patent/GB0613377D0/en
Publication of GB2426092A publication Critical patent/GB2426092A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.

Description

GB 2426092 A continuation (74) Agent and/or Address for Service: A A
Thornton & Co 235 High Holborn, LONDON, WC1V 7LE, United Kingdom
GB0613377A 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed Withdrawn GB2426092A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US10/748,694 US20050149388A1 (en) 2003-12-30 2003-12-30 Method and system for placing advertisements based on selection of links that are not prominently displayed
US10/748,759 US8655727B2 (en) 2003-12-30 2003-12-30 Method and system for generating and placing keyword-targeted advertisements
PCT/US2004/044021 WO2005065400A2 (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Publications (2)

Publication Number Publication Date
GB0613377D0 GB0613377D0 (en) 2006-08-23
GB2426092A true GB2426092A (en) 2006-11-15

Family

ID=34753190

Family Applications (1)

Application Number Title Priority Date Filing Date
GB0613377A Withdrawn GB2426092A (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Country Status (3)

Country Link
CA (1) CA2550853C (en)
GB (1) GB2426092A (en)
WO (1) WO2005065400A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10402431B2 (en) 2004-08-09 2019-09-03 Amazon Technologies, Inc. Method and system for identifying keywords for use in placing keyword-targeted advertisements

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7818340B1 (en) 2005-12-01 2010-10-19 Peter Warren Computer-implemented method and system for enabling network communication using sponsored chat links

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6963863B1 (en) * 1999-09-28 2005-11-08 Thomas Bannon Network query and matching system and method
US7076443B1 (en) * 2000-05-31 2006-07-11 International Business Machines Corporation System and technique for automatically associating related advertisements to individual search results items of a search result set
US7080073B1 (en) * 2000-08-18 2006-07-18 Firstrain, Inc. Method and apparatus for focused crawling
US6915294B1 (en) * 2000-08-18 2005-07-05 Firstrain, Inc. Method and apparatus for searching network resources
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US6763362B2 (en) * 2001-11-30 2004-07-13 Micron Technology, Inc. Method and system for updating a search engine

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
Not yet advised *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10402431B2 (en) 2004-08-09 2019-09-03 Amazon Technologies, Inc. Method and system for identifying keywords for use in placing keyword-targeted advertisements

Also Published As

Publication number Publication date
CA2550853C (en) 2020-03-31
CA2550853A1 (en) 2005-07-21
GB0613377D0 (en) 2006-08-23
WO2005065400A3 (en) 2007-03-01
WO2005065400A2 (en) 2005-07-21

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)