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Method and system for placing advertisements based on selection of links that are not prominently displayed

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Publication number
WO2005065400A3
WO2005065400A3 PCT/US2004/044021 US2004044021W WO2005065400A3 WO 2005065400 A3 WO2005065400 A3 WO 2005065400A3 US 2004044021 W US2004044021 W US 2004044021W WO 2005065400 A3 WO2005065400 A3 WO 2005065400A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
advertisement
system
search
advertisements
fee
Prior art date
Application number
PCT/US2004/044021
Other languages
French (fr)
Other versions
WO2005065400A2 (en )
Inventor
Nathaniel Blake Scholl
Joanna Power
Alexander W Deneui
Original Assignee
Amazon Tech Inc
Nathaniel Blake Scholl
Joanna Power
Alexander W Deneui
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Abstract

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.
PCT/US2004/044021 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed WO2005065400A3 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US10/748,694 2003-12-30
US10748694 US20050149388A1 (en) 2003-12-30 2003-12-30 Method and system for placing advertisements based on selection of links that are not prominently displayed
US10/748,759 2003-12-30
US10748759 US8655727B2 (en) 2003-12-30 2003-12-30 Method and system for generating and placing keyword-targeted advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CA 2550853 CA2550853A1 (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed
GB0613377A GB0613377D0 (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Publications (2)

Publication Number Publication Date
WO2005065400A2 true WO2005065400A2 (en) 2005-07-21
WO2005065400A3 true true WO2005065400A3 (en) 2007-03-01

Family

ID=34753190

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/044021 WO2005065400A3 (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Country Status (3)

Country Link
CA (1) CA2550853A1 (en)
GB (1) GB0613377D0 (en)
WO (1) WO2005065400A3 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7818340B1 (en) * 2005-12-01 2010-10-19 Peter Warren Computer-implemented method and system for enabling network communication using sponsored chat links

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6763362B2 (en) * 2001-11-30 2004-07-13 Micron Technology, Inc. Method and system for updating a search engine
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US6915294B1 (en) * 2000-08-18 2005-07-05 Firstrain, Inc. Method and apparatus for searching network resources
US6963863B1 (en) * 1999-09-28 2005-11-08 Thomas Bannon Network query and matching system and method
US7076443B1 (en) * 2000-05-31 2006-07-11 International Business Machines Corporation System and technique for automatically associating related advertisements to individual search results items of a search result set
US7080073B1 (en) * 2000-08-18 2006-07-18 Firstrain, Inc. Method and apparatus for focused crawling

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6963863B1 (en) * 1999-09-28 2005-11-08 Thomas Bannon Network query and matching system and method
US7076443B1 (en) * 2000-05-31 2006-07-11 International Business Machines Corporation System and technique for automatically associating related advertisements to individual search results items of a search result set
US6915294B1 (en) * 2000-08-18 2005-07-05 Firstrain, Inc. Method and apparatus for searching network resources
US7080073B1 (en) * 2000-08-18 2006-07-18 Firstrain, Inc. Method and apparatus for focused crawling
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US6763362B2 (en) * 2001-11-30 2004-07-13 Micron Technology, Inc. Method and system for updating a search engine

Also Published As

Publication number Publication date Type
GB2426092A (en) 2006-11-15 application
CA2550853A1 (en) 2005-07-21 application
GB0613377D0 (en) 2006-08-23 grant
WO2005065400A2 (en) 2005-07-21 application

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