FR2802746A1 - Multimedia telecommunications system automatic announcement/advertising message response having caller dial ling mobile telephone/land line and selecting message announcement/advertising replacing ringing tone. - Google Patents

Abstract

The telephone system message announcement or advertising has callers dial ling to a mobile or cable telephone. If the caller presses a button after the dial ling tone, the telephone center (48) returns a message announcement or advertising instead of the ringing tone.

Description

<B> The present invention relates to a multimedia telecommunications system having a function of an nuncio / commercial message (hereinafter referred to as "announcement") or an automatic response message function. and a method therefor, and more particularly, a telephone system having a ring replacement function and an automatic response message function, in which a central office sends a caller an announcement or an automatic response message to the instead of a bell, and a method for this. More specifically, since in all current PBXs, the ringing <b> that a <B> calling party hears via a <B> <B> handset is not the ringtone heard by the called, but </ B> <B> just a symbolic ringtone <B> the central sends </ B> to the caller to indicate that the ringtone is being sent to <B> the called party, the Central can send any </ B> signal to indicate that a call is triggered, regardless of the <B> ring type </ B> that the caller may have established. For this reason, a new telephone system is provided in which a central office sends the caller a short year or a short automatic answer message instead of a ringing tone, and when the called party raises the call , announcements or messages are completed and a link is established, as well as a process for it.

About a decade ago, as every telecommunications operator in most of the world's nations had monopolized the domestic telecommunications market, telecommunications costs were generated by a single billing system. Due to the monopolistic market system, subscribers could not even complain about the services. However, since a competitive system has been introduced into the US telecommunications market, AT & T's monopoly in the telecommunications market has been interrupted and multiple competitors in telecommunications service such as Microwave Communications Incorporated ( MCI) Pacific Bell have entered the market. As a result, this triggered fierce price competition by mid telecom providers and subscribers received discounts on call completion, call type, call time, and the frequency of the calls, etc.

Recently, with the exception of some communist countries, the telecommunications markets of all the nations of the world have been opened and fierce competitions chasing the monopoly system exist by all. As a result, thanks to the fierce competition for prices between companies, call costs have been lowered and telecommunications services have been diversified, which in turn has provided a variety of advantageous subscriber discounts.

In addition, since the phone has been dialed, regardless of the length of a ring, the ring time has generally not been included in the call time calculation or in call accounting. However, because of the characteristics of telecommunications lines and exchanges, the ringing signal occupies telephone lines and exchanges during the time when the subscriber's telephone rings after a caller has initiated a call. call and before the called party lifts the handset, and the transmission time of the ringing signal is therefore cause congestion of the traffic from the point of view of the lines and central telecommunications. As a result, in some international calling lines, the central office cuts the ringing tone tomatically if the called party does not receive the call for a predetermined time, and some international call operators and mobile operators charge time. transmission of the ring. In addition to the international call and mobile communications, the situations of the telecommunication lines and exchanges are the same for both local and long distance calls. Therefore, if the time during which the called party does not pick up the handset is extended, the loss of lines and central telecommunication increases.

In line with the introduction of competition in telecommunication markets, telecom service providers have focused on lowering the cost of service and lowering profits, and have therefore seriously decreased profitability and min added values.

Moreover, despite the limitations in time and space due to the characteristics of the mass media, announcements from mass media such as radio, television, newspapers, magazines have shown great effects. such as increases in sales volume that advertisers months ring with their ads. As a result, advertisers sometimes pay millions of dollars for nuncio years, and in a large country such as the United States, the price of an ad differs greatly depending on the number of viewers. The difference is based on the market prices already established and is naked because the price of an ad is determined by the number of viewers or the number of advertisements published, in the case of a publication, and the year nonceurs harvest the results from the announcements.

In existing analog broadcast ads, for example, most of the broadcasts are transmitted as a one-to-one broadcast, and so viewers' responses can not be established. However, since the effect of the ads is going to be a return to long-term sales growth, the ad markets have grown rapidly by the law of supply and demand.

For example, in multicast ads, the recent sharp rise in the share price of Internet-related service providers, such as Yahoo and the Internet access providers established by AOL in the United States, is attributed ad ef fects that legacy service providers or telecommunication service providers present at the corner of a screen to which users are accessing. These companies concerned by the Internet are highlighted by the fact that their services are considered as new advertising media in which various services are provided to subscribers, these companies concerned by the Internet insert advertisements at the corner of a screen, count down the frequency of access to the ad, evaluate the value of the ads, and then the ad taxes are determined. Although gateway providers and other Internet-related services do not record any sales volume with the exception of advertising revenues, they represent the new trend of a digital economy in which only size and revenue ads can quickly increase stock prices. This ad market is the market for newly emerging media in the so-called age of multicast. That is, supply and demand between n-to-n Internet service providers and Internet users is not vaguely estimated, and noncalculable years can be calculated accurately. can determine whether or not the ads will increase the sales volume of the advertisers. As a result, multicast-type media are emerging as new advertising media and so the price of stock is rising like a rocket. However, unless a real-name system is introduced on the Internet, the actual frequency of access by Internet users can not be calculated accurately because the access frequencies of Internet users are This is because some service providers rig the frequencies a dozen or a hundred times in relation to actual frequencies. Therefore, it can be said that the new market temporarily presents a singular phenomenon.

In addition, there are monodiffer announcements, such as a telephone system. The telephone system is a one-to-one unicast system in which, unlike the frequency of access to the Internet, the process of calculating the price of a call for a subscriber is practically measured and , the connection frequency, and the connection time per central, district and nation can be measured. As a result, the size and effects of ads in the phone system are accurate and large, which can not be compared to other media. That is, the size of the unicast telecommunications market in which a connection is established between individuals is the entire global telecommunications market and it can be said that out of 5 billion people world of 6 billion, make phone calls every day. Those who use all types of existing phone calls, including a local call, a long distance call and a mobile phone call, must hear the symboli ring, whether they like the ringtone or do not like it. Therefore, if a short ad with happy music is sent instead of the ringtone, and a discount is provided to hear the announcement, a new ad market with the largest market in the world can be established.

 Previously, a system performing an announcement function in a telephone system has been described in United States Patent No. 5,652,784 and, in accordance with this system, an announcement message is provided after a caller has lifted a handset and before the caller began to dial. However, in this system, the caller must wait until the announcement message is stopped, which is the disadvantage of the system. Also, among existing services that are similar to this one, there is a service in which if a caller hears the announcement for a predetermined time the caller can make a free telephone call. However, this service is only offered via a public phone, and requires going through a special telecommunications gateway station. In addition, because the service is offered on a limited time before a caller lifts a handset and until the called party's phone rings, this has prevented the service from entering.

The additional services commonly provided to subscribers by telecommunications operators include a service for giving a subscriber telephone number or numbers changed, a service for giving a notice of absence, a wakeup service, a service to automatically link the caller to another telephone number when the called party is absent, etc. However, these services are offered unilaterally by the telecommunications operators only when a subscriber wishes to have the service, and the subscriber can not personally prepare, edit, or delete messages. As a result, each subscriber arrives to request a function by which the subscriber can prepare and issue his own message. As a result, a telephone system having an automatic answer function has appeared on the market so that, even when it is absent, the called party can inform the caller that 1 called is absent, or send a message, and may also cause the caller to leave a message by recording the voice message of the caller. In this case, however, the called party has to buy a telephone with automatic answer function, which is a disadvantage of the system.

 Also, since a voicemail service is provided in the recent telephone system, telecommunications operators provide opportunities by which a caller can record his or her voice through a user manual when the voice mail service is available. called is absent or a connection is not established. At this time, the caller must not have a telephone with a machine responding automatically. But when the called party transmits the stored message, when the caller stores his voice message in the mailbox, and when the called party uses the stored voice information after the caller has stored the voice message in the mailbox, telecommunications operators charge all these calls to users, or the processes for memorizing the voice message and transmitting the message take telephone lines which increases the traffic on the telecommunication lines, which is a disadvantage.

Moreover, the major disadvantage of the current telephone system is the ring tone. The ringing tone that the caller hears continues until the called party answers, or the telecommunications operator sends a notice that the called party is absent or in a state where he can not receive the call. 'call. The long ringing causes the call to take more time from telecommunication lines and exchanges, which causes losses for telecommunications operators.

 Also, a public telephone installed on a sidewalk or a public place so that a person can use the phone by paying a predetermined sum has been used for a long time. A public coin insertion telephone which has been used most frequently has resulted in an enormous cost of collection and maintenance. This has been improved since, for a decade, a public telephone has generally been used using a magnetic tape medium, a printed circuit board, or an optical card recording monetary information.

A public credit card phone has also been introduced due to the fact that a user has to make an expensive long distance call or an international call while most public telephones are calling local calls. However, for local calls, the use of smaller coins is inevitable. In most nations, the unit cost of making smaller value coins for use ironically exceeds the value of 300% or more. In addition, the management and collection costs are greater than the cost of manufacture, which creates the greatest difficulties in the world of the public telephone.

To solve the problem of smaller value coins, a service in which a caller hears an announcement for a predetermined time and then the caller can call for free for a predetermined time is introduced into some public telephone systems. In this public telephone system, the market can be expanded depending on the outcome of the effects of the announcement, but this system is not yet activated in our country. To solve the above problems, an object of the present invention is to provide a telephone system and method for transmitting an announcement message rather than transmitting a ring after a caller picks up a handset.

It is another purpose to provide a telephone system and method for transmitting a nonce message instead of transmitting a ringtone so that the price of the phone can be reduced by the payment of the advertisement by the advertisers.

It is another purpose of providing a telephone system and a method whereby a message stored by the call replacing a ringtone sent to a caller is issued to give the caller information about the called party in order to resolve the call. disadvantage of the current telecommunications system.

It is another object to provide a telephone system and a method in which although a called telephone does not have an automatic answering function, the called party stores his voice message in a storage unit of a telephone. central office so that the stored voice mem sage, instead of a ring tone, is provided to a caller from the central office.

It is another purpose to provide a telephone system and a method in which although a called telephone does not have an automatic answering function, a function is provided that provides the caller with an announcement rather than a ringing tone, and if a called party memorizes his voice sage in the storage unit of a telephone exchange, the voice message is sent if the called party is abieved or if the called party does not pick up the handset during a call. predetermined time.

To solve the above problems in a public telephone system, another purpose is to provide a public telephone system and a method in which a message stored in a public telephone, rem placing a ringtone sent to a caller, is issued from to give the appellant information about the called party. Another purpose is to provide a public telephone system and a method in which an announcement stored in a public telephone, replacing a ring, sent to a caller, is issued so that the caller can perform a call. phone call without coins or phone card.

Another purpose is to provide a public telephone system and a method in which an announcement stored in a public telephone, replacing a signal sent to a caller, is issued so that the caller can make a phone call without any coins or cards. telephone, and in a long-distance call, after a connection has been established, a nonce message is inserted so that both the caller and the called party hear the announcement message.

To achieve the object of the present invention, indicated above, there is provided a telephone system having an advertisement / advertising message function (hereinafter called an advertisement) characterized in that if a caller dials the telephone number of a Called for a call to a cordless telephone or a wired call (local, long distance, or international call), a telephone exchange located in a telephone station sends the caller an announcement message replacing the ringing tone.

It is preferable that after the caller has dialed a number, the announcement message will be provided until the called party picks up the handset, or my announcement is delivered for a predetermined time even if ' called picks up the handset. It is preferable that after the caller picks up the handset and hears a tone, the caller dials a number, listening to messages to an announcement replacing the buzzer sounded between each press of a key after push a first digit key until the number is fully dialed, and the type of announcement can be selected by pressing the "0" to "9" keys or other function buttons.

It is preferable that as an announcement, images (moving images and / or still images), screen announcements, and / or multimedia information as well as audible announcements are transmitted when the caller uses a new generation mobile phone (eg IMT2000) that can transmit and receive images including motion pictures, in addition to sound, or when the caller accesses an ISP, to use the Internet.

It is preferable that after the caller has dialed a number, for a period of time before the ringing signal is sent to the called party, that is, the exact time period according to the If the central office and telecommunication lines are present, the announcement sounding message is provided, or even after the ringing signal has actually been sent to the called party, the announcement sounding message is provided continuously.

It is preferable that when call prices are calculated in the billing database of all telephone exchanges, a discount is made on the basic call price of the caller who has received announcement messages.

It is preferable that the billing systems of all the telephone exchanges ensure a reduction in the call prices according to the selection of the caller, or automatically.

It is preferable that immediately after a telephone link has been terminated while the called party hangs up the telephone, a notice including the call time and the price of the discount call is provided to the caller.

To achieve another object of the present invention, there is also provided a telephone telecommunication method having announcement functions, the method comprising the steps by which a caller makes a telephone call by dialing a number at the telephone number. a telecommunication terminal for making a call to a wireless mobile station or for making a wired call (local, long distance, or international), a central office receives a dual tone multifrequency signal (DTMF) produced by the composition of the nude the central office checks whether the called party line is busy or not and transmits a busy signal or a ringing signal to the caller, the central brings an announcement message creation unit to produce and transmit messages. announcement messages and transmits the announcement messages to the caller on the basis of the ringing tone when the line is not busy, and the step of creating and transmission of announcement messages is made until the called party picks up the handset, or for a predetermined time after the called party has picked up the handset, and the connection is then established.

For a further purpose of the present invention, there is also provided a telephone system in which when a caller makes a telephone call to a called party via a wireless or wired mobile telecommunications terminal, and if the caller has memorized a message in a storage unit located outside or inside the telephone exchange of a telephone station, the message memorized by the called party is sent, replacing a normally sent ringing tone. calling, from the telephone exchange.

It is preferable that if the called party does not pick up the handset for a predetermined time after the caller has made the telephone call, the message is sent instead of the ring.

It is preferable that the message is an image (animated image and / or still image), a screen advertisement, and / or multimedia information and an audible announcement message, when the user uses a mobile phone. next generation (eg IMT2000) that can transmit and receive images including animated images in addition to voice, or when the caller has access to an Internet service provider to use the Internet.

It is preferable that announcement messages are first sent to the caller in place of a ring and then, if there is no answer from the called party for a period of time. predetermined, the memorized mes sage is transmitted to the caller.

It is preferable that if the announcement messages are sent, the billing data of all telephone centers decreases the subscriber's basic call price.

It is preferable that if the announcement messages are sent, the billing system of all telephone exchanges decreases the calling price of the caller.

It is preferable that if the announcement messages are sent, the call time and the decreased call price are provided immediately after the link has been terminated when the called party hangs up the phone.

To achieve another object of the present invention, there is also provided a telephone telecommunication method including the steps whereby a subscriber stores a voice message in a remote storage unit, via a telecommunications terminal of a telecommunications system, a caller makes a telephone call by dialing a number using a communications terminal for a call to a wireless mobile phone or for a wired call, a central office receives a DTMF signal produced by by the dialing of the number, the exchange checks whether the called party's line is busy and, if the line is not busy, reads the voice message stored in advance by the called party and transmits the message to the called party. calling, and transmits the voice message until the called party picks up the handset, or for a predetermined time.

To achieve another object of the present invention, there is also provided a public telephone having a storage unit for internally storing announcement messages and being able to replace a ringtone transmitted by a central office by the announcement messages.

In order to achieve another object of the present invention, there is also provided a public telephone telecommunication method comprising the steps of providing a public telephone including an internal memory unit storing announcement messages and to be replaced. the ringtone transmitted by a telephone exchange by the announcement messages.

It is preferable that the public telephone further includes a display on which non-animated picture and / or still picture messages are displayed when a caller waits for the called party to pick up the combi, and pictures of the call. Advertisements are displayed when a link is established.

It is preferable for the caller and the called party to be able to speak for free while listening to the announcement messages, the announcement messages being inserted in the call according to the unit price called from a long distance call or an international call.

It is preferable for a modem to be installed inside the public telephone, and for the storage unit to have an access number and a secure access module (SAM), in addition to announcement messages. so that only a system administrator can send digital message messages to the payphone.

It is preferable that announcement messages including audio, moving pictures and still images are encrypted in a server, transmitted to the public telephone via a telecommunication network, restored in the form of origin using SAM encryption key values located inside the public telephone, and stored in a memory; that the announcement messages are provided in place of a ring for a predetermined time at a time zone indicated by the file; and that motion pictures and / or still images relating to the audio announcement messages are displayed on the public telephone display during the telephone call.

It is preferable that audio, animated and / or still images are provided to the handset and displayed for a predetermined time at a time zone indicated by the heading, during a recorded non-recorded period of time. in the file header by a Real Time Clock (RTC) located inside the public phone.

It is preferable for an advertiser who wishes to provide advertisements on the public telephone to transmit corresponding audio messages, animated images and / or still images to the server after the advertiser has posted an offer made by the Inter-offer services. in which offers for a designated time table can be made competitively.

It is preferable that the public telephone encrypts a usage state and then sends it to the server.

It is preferable for the public phone to have a global web browser internally and to have access to a local server via a public telephone network so that the Internet can be accessed via the telephone. public.

It is preferable that when a caller has access to the Internet via the public telephone, an announcement screen is displayed on a predetermined area of the display.

It is preferable that a video camera (CCD), an image pickup device, and an MPEG encoder are installed internally so that when an MPEG image from the video camera installed in the public phone is sent to an When the image is called and the image is displayed on a screen of the called party, nonce images are displayed together with the image from the camera as an image in the image.

It is preferable to use the public telephone, regardless of the environment of the installation including factors such as temperature, humidity, and dust, using a keyboard and a trackball of the closed type, and that the heat produced from an electrical unit, an internal CPU, and a VGA chip is not radiated by an electric air cooling fan, but by a heat conduction device having a special heat transfer structure comprising a coated refrigerant.

It is preferable that an intelligent keyboard be adapted so that multinational characters and simple explanations of the use can then be implemented via the keyboard to historically improve the environment of the user of a telephone. public.

It is preferable that a trackball be adopted so that the closed structure of a public telephone is obtained, that the public telephone is resistant to shocks exerted by a user, that the sliding of the ball is prevented so that it is suitable for use by the public, and that the user's environment can be improved.

It is preferable to carry out an e-commerce using the Internet using the public telephone, that the system has an IS07816 card reader with which electronic money, such as Credit / Debit EMV 2000, Mondex, and Visacash. , and an electronic purse can be used, and a SAM for the use of new generation credit cards, direct payment cards, prepaid cards.

It is preferable that the system has a magnetic stripe head with which existing magnetic stripe credit cards can be used before the use of the new generation EMV 2000 credit card is widespread.

It is preferable that the revenue from announcement messages compensates for the use of smaller value coins in a coin-operated public telephone which requires excessive management expenses to collect coins and payment, so that a user can make a free phone call for a unit time in return for viewing announcement messages.

The aims and advantages of the present invention, indicated above, will appear more clearly on reading the detailed description of a preferred embodiment thereof, given with reference to the accompanying drawings, in which - FIG. usual telephone calling process and the ringing transmission system; - FIG. 2 is a flowchart for explaining the usual telephone call process and the ringing transmission system; FIG. 3 is a schematic representation; intended to explain the flow of telecommunication signals in the usual system; FIG. 4 is a diagram of the telephone call process and the telephone telecommunications system having a ringing transmission system according to a first embodiment of the present invention; Invention - Figure 5 is a flowchart for explaining the telephone call process. According to the present invention, FIG. 6 is a diagram for explaining the flow of telecommunications signals in the present invention. FIG. 7 is a diagram for explaining a telephone system having a function. method for transmitting a voice message replacing a ringing tone, according to the second embodiment of the present invention, - Figure 8 is a diagram for explaining a telephone system having a voice message transmission function, which replaces a ringtone, if the called party does not answer for a predetermined time, - FIG. 9 is a flowchart for explaining a telephone service according to the third embodiment of the present invention of FIG. 8, - FIG. 10 is a block diagram of a Multimedia public phone system, featuring a free public phone appearing providing audio and image announcements animated and a screen telephone integrated into the global web of the Internet, the usual coin and prepaid card telephone being represented within the broken line, FIG. 11A is a diagram explaining the steps downloading announcement messages, checking the identification number (ID) of the file and the telephone identification number (ID), decoding cryptogram transmitted in a secure access module (SAM), for recording an original announcement message in a memory, - FIG. 11E represents the structure of an audio message transmission packet, - FIG. 12A is a diagram for explaining the transmission steps of a message. a file for displaying an animated image and still image announcement screen, and storing the original message after an in-dull SAM has decoded the file inside a free multimedia public telephone according to the pre FIG. 12B illustrates the structure of an encrypted transmission file; FIG. 13A is a diagram for explaining the steps by which a caller hears a sounding year, instead of a ringing signal; call, in accordance with a program determined by a real-time clock located inside the multi-timedia public telephone according to the present invention, displaying a motion picture and still image file indicated by the file audio, on the screen, during the voice call, and a billing processing device located inside the public telephone causing both the caller and the called party to listen to a new announcement message in accordance with the call line section and the call time, and call billing information transmitted from a central office, - Figure 13B shows the structure of a picture and image announcement file Fig. 14A is a schematic for explaining a process of transmitting a status of announcement listening details and moving picture / still image display details to a provider's server. services, after the public telephone has been managed for a predetermined time, - Figure 14B shows the structure of a sales-status report transmission file, - Figure 15A is a diagram for explaining a system. telephone of the present invention in which an MPEG file obtained from a camera installed in a public telephone is transmitted to the other side of the link and the MPEG file transferred by the camera on the other side is displayed on the screen at the same time as an announcement screen, - Figure 15B is a public telephone diagram that has a world-wide web browser intended to observe advertisements of the World Wide Web when a link is established and who can have free access to the Internet while observing the advertisement screen inscribed at the edge, - Figure 16 is a diagram for explaining a network of ad offers using the Internet, a telephone telecommunications network public, and the structure of the settlement of call charges with long-distance / international call operators, - Figure 17A is a diagram for explaining the services of a regular public telephone, - Figure 17B is a replacement time table for a ring back signal sent by a telephone exchange, an announcement according to the present invention, - figure 18A represents the aspect of a free multimedia public telephone, - figure 18B shows the structures of the electric unit and the heating unit of such a closed type multimedia public telephone, - FIG. 19 is a diagram intended to explain various screens and modes. of a free multi-media public telephone, FIG. 20A is a diagram for explaining a process in which a server downloads an announcement message to a public telephone, and FIG. 20B is a diagram for explaining a process in which a server and a public telephone download information in packets.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The present invention is not limited to the following embodiments and many variations are possible within the scope and scope of the present invention. Embodiments of the present invention are provided to further explain the present invention to the skilled person. Identical reference numerals on different drawings indicate identical elements. Figure 1 shows the usual telephone system. When a caller makes a telephone call, the called party picks up the handset 1. When the caller dials a number 3, after he hears a tone 2, the dialing sounds of number 4 are transmitted. Then, a central office, which receives dialing signals, in a public switched telephone network (PSTN), connects the dialed telephone line. If the line is busy, the exchange sends a busy tone to the caller, and if the line is not busy, the exchange sends ring 5 and 6 to both the caller and the called party. Figure 1 shows an ordinary exchange system having a call pricing database 7 which is connected to the PSTN and calculates call prices. Fig. 2 is a flowchart for explaining the operations of the system of Fig. 1 step by step, and Fig. 3 shows the flow of telecommunication signals of the system. When the handset is off hook in step 21, a tone 31 is provided. In step 22, digits are dialed and a dual tone multifrequency signal (DTMF) is transmitted. In step 23, the state of the called party line is controlled by the central office and a busy tone or ring tone is emitted depending on whether the line is busy or not. That is, if the result indicates that the line is busy in step 23, a busy tone is transmitted to the caller so that the caller can dial the number again. If the result indicates that the line is not busy in step 23, steps 24 and 25 are performed to sound a ring 29 and 34. When, upon hearing the ring, the called party picks up the call at the same time. In step 26, a link is established in step 26, and then telephone calls are made and at the level of these, the price of the call is calculated via a toll count. Call 27 and 37. Then, if one hangs up, an end of link signal 36 shown in Figure 3 is issued.

In this way, in the mechanical exchange, or certain electronic types, located in the existing telephone system, the ringing tone coming from the handset is the same as the actual ringing tone. But, in the recent electronic exchanges, the ring is a ymbolic ring to indicate that the called party's phone is ringing and all the callers must listen to the ringtone they like or do not like. As a result, in the process in which the caller picks up the handset, after which a tone is provided, dials a number, and the DTMF signal is transmitted to the central office to establish a link to the called party's line, there is a advising ad opportunity (a guide indicating that the caller will be interested in listening to the ad) and selecting an ad (using numbers added to a phone number to select the year type) place to send the ringtone. Also, the process can be performed in such a way that if the caller does not make a selection, the message is converted to a normal announcement. The type of announcement can be selected by the number keys of the caller, and the content of the announcement can be differentiated according to central offices, subscribers, time of day, days of the week, months, and ad taxes and processes can be diverse.

Announcement types can include regular commercial yearlies, regular benefits announcements, government announcements, donation announcements, child guidance announcements, a guide to new phone services, line announcements air and travel, entertainment announcements and new songs, and also announcements of preaching and prayer by churches or religious organizations. As a result, various ad effects that the usual ad media can not perform can be done. That is, announcement effects can be given by sending a short sound announcement and delightful music, instead of a ringing tone, via the handset, when a caller makes a phone call. Ad effects also include the fact that advertisers can measure ad effects more accurately than Internet ad e ffects. Telecommunication operators can strengthen their competitive character by giving callers discounts corresponding to ad taxes. By introducing a method that can not be implemented in ordinary ad media and that allows a caller to select the type of ads, the effects of the ads are greatly increased. Also, since ads are important information, phone users and advertisers mutually benefit from ads.

The announcement replacing a ringtone of the present invention can be applied to all types of telephone, including mobile telephones, to ordinary local calls, long distance calls and international calls, and thus can maximize the effect of the present invention. the announcement. In addition, the service of the present invention, which sends an announcement instead of a ring, informs a caller that the line is busy when the called line is busy, and when the line is busy not busy, can send announcements of different lengths until the called picks the combi born. That is, until the called party picks up the handset, the service can send not only a short announcement, but also a long announcement and repeat announcements during the time the called party does not pick up the handset. combined. Also, when this announcement service is extended, a method may be adopted in which a tone is sent after ten or more seconds have been used for an announcement time.

In an ordinary case, announcement messages may be sent for an average time necessary for the called party to pick up the handset. A telephone exchange can send the same announcements to all callers and send announcements from the call company to predetermined subscriber numbers. As a result, various ad effects are allowed.

On the other hand, in non-voice communications in which a caller requests access to the Internet, a short screen advertisement or a multimedia ad including music may be provided during the time a caller has access to an ISP portal. local (ISP).

Referring to Figs. 46, a telephone system and method having an advertisement function according to the first embodiment of the present invention will now be explained.

Referring to Figures 4 to 6, when a caller picks up the handset 41, a central office 48 sends a tone signal 71, and then the caller enters a number in step 62, and a DTMF signal 72 is generated. and. The central office 48 receives the DTMF signal 72, and determines whether the called party line is busy, in step 63. If the line is busy, the central office 48 transmits a busy tone signal, and if the line is not busy, it sounds a ring. For this, the system of the first embodiment is the same as the usual telephone system.

In the present invention, to send an announcement message to a subscriber based on the creation of a ring tone, when a subscriber dials a number, the subscriber can make additional digits 44 to hear an announcement or select the type of call. announcement, or an announcement message can be issued unilaterally without selecting the additional digits 44. For this, the central offices 48 and 49 have message creation units 55 and 57 for creating and sending announcement messages, more ringer creation units 54 and 56 for creating and transmitting a ringer. Since the ring creation units 54 and 56 perform a function for transmitting the usual ringing tone, this function is implemented when a subscriber refuses to listen to an announcement. In order for a subscriber to select an announcement message, a simple guidance note may be provided during dialing or after dialing so that a subscriber can dial additional numbers to select an announcement, or an explanation. may be provided before using the present system so that the subscriber can decide according to a given order. In the present embodiment, if the called party dials additional digits, an announcement message is sent. In the announcement message creation unit 55, announcement messages that a plurality of advertisers 52 desire, are designed, stored and subsequently broadcast.

Steps 63 to 66 are the same as the steps in Figure 2 and therefore their explanation will not be made. However, in step 64, when the caller is a subscriber listening to an announcement, and an announcement message 69 transmitted, and if the called party picks up the handset at step 66, the price of the The call is calculated by considering the ad listening rate in step 67. An optional service that gives the caller a notice of the price of using a call 70 can be provided in a additional.

 Even when the announcement message 45 replacing a ringing tone is transmitted to the caller, the ringing tone indicating that a call is triggered is generated and transmitted to the called party from the ring generator unit 56 of the central office 49. At this time, the announcement message transmitted to the caller may be transmitted until the called party picks up the handset, or on a predetermined time ended, for example about five to ten seconds, after the called, picked up the handset. In the latter case, the same announcement message may be caused to be sent to the called party, or a different announcement message which is generated in the message creation unit of the nonce 57 of the central office. called side 49 can be sent to the called party. However, in the present embodiment, if the called party picks up the handset, the message of nuncio is immediately stopped and a link is established between the caller and the called party. Therefore, when the called party picks up the handset, a facsimile database 50 calculates the expense by considering a price rate based on listening to an ad so that the cal cul of the price of the call can to be started. With respect to a mobile phone call or a long distance call, the expense is calculated by applying the list price rate to another billing database 51. In accordance with the result of the price call, payment between exchanges and advertisers 52 is made. In a case such as the American mobile telephone system 53, in which the called party pays for the calls received, a discount may be applied to the call price of the called party.

 In accordance with the telecommunication signal stream of FIG. 6, when the caller selects an announcement message, the announcement announcement message 720 is transmitted to the caller and the announcement choice signal 730 is transmitted to the caller. central. By doing this, when the called party line is busy, the exchange transmits a busy tone and when the called party line is not busy, the exchange transmits a selected voice message 79 from advertisers 78, instead of a ringtone. At this time, the ringing tone is continuously produced in the called party's telephone and, when the called party picks up the handset, the announcement message is transmitted. If the called party picks up the handset, a link 75 is established and from this moment, the calculation of the price of the call starts. In this case, the price of the call may be subject to a discount by applying a list price with listening 77, and after the telephone call, a message 76 regarding the price of the call may be provided to the customer. 'appellant.

In the present invention, as an announcement message, images (motion pictures and / or still images), on-screen announcements and multimedia information, in addition to a voice announcement, can be transmitted to a user. A new generation mobile phone (eg IMT2000) in which still and moving pictures in more than one voice can be transmitted and received, or when the caller has access to an Internet service provider to use the Internet. At this time, the phone must have a device (not shown) that can transmit and receive multimedia images and information, for example a camera and a display device.

 Also, as two other embodiments of the present invention, the caller may listen to the message stored by the called party in place of a ring, and then the caller may obtain information when the called party is absent or when the called party can not pick up the handset. Or, an announcement message is first provided and when there is no answer from the called party within a predetermined time, which determines that the called party is absent or the called party does not can not pick up the handset, a voice message stored by the called party can be sent instead of the ringtone.

In the case where announcement messages are sent before the message stored by the called party is sent, in an ordinary case, announcement messages may be provided during the average time required for the called party to pick up the message. combined, and only when there is no answer from the called party for a predetermined time that the message stored by the called party can be. By doing this, the caller may have the benefit of a discount on the call price and obtain information even when the called party is absent.

Referring to FIGS. 7-10, a telephone system and method having a function of transmitting a message instead of a bell will now be explained. Elements performing identical or similar functions will be indicated by identical or similar numerical references.

Fig. 7 is a diagram for explaining a telephone system having a function of transmitting a voice message instead of a ring, according to the second embodiment of the present invention.

Referring to FIG. 7, when a caller picks up handset 701, the central office 7070 sends a tone signal 702, and the calling party dials a number 7033 and then a DTMF signal 704 is generated and transmitted. The central office 7070 located in the local telephone station on the calling side receives the DTMF signal 704 determines whether the called party line is busy. or not, through the central 7080 of the local telephone station on the called side. If the line is busy, the central office 7070 transmits a busy tone signal and when the line is not busy transmits a ringing tone through the central offices 7070 and 7080 of the local telephone stations. For this, the present embodiment is the same as the usual system.

In the present invention, to transmit the voice message stored by the called party to the caller when a ring is produced and transmitted, a subscriber can dial a number to store his voice in a central office. For this purpose, the central offices 7070 and 7080 have voice message creation units 100 for creating and transmitting a voice message, in addition to ringer generating units 7072 and 7082 for creating and transmitting a ringer in connection with a voice message. ring signal. Since the ringing units 7072 and 7082 perform a ringing function such as those of the usual system, the units 7072 and 7082 act when the called party does not store a voice message. In Figure 2, for the wiretap creation unit 100, a separate ring replacement service company provides the additional service. Meanwhile, in the present embodiment, the voice message creation unit 100 is included in the central office of each local telephone station or is connected externally thereto, and when a subscriber so desires, the subscriber stores his voice message in a server 110 having an automatic answer function so that the caller can listen to the voice message 7050 stored by the called party, instead of a ring. At this moment, a ringing tone is transmitted to the called party's telephone 300 as it is in the usual system. The voice message creation unit 7010 has a control unit 130 for controlling a subscriber voice message and a security unit 120 for the security and confirmation of the subscriber. Also, each local telephone station 7070 and 7080 has a block for providing additional services, such as voicemail and information providing services, which are provided by the existing telephone stations. In the present invention, when a subscriber stores his voice in a mailbox using the existing voicemail service, the voicemail message stored in the voicemail box, instead of a ringtone sent to the caller, can be searched for. and when the called party is absent or the called party can not pick up the handset. Numeral 200 in the drawings indicates a mobile telecommunications terminal, and the present invention can be similarly applied to the mobile telecommunication terminal, which is clear to those skilled in the art of the present invention, and therefore a detailed explanation will not be made.

Fig. 8 is a diagram for explaining a telephone system having a voice message transmission function, which replaces a ringing tone, if the caller does not answer for a predetermined time, and Fig. 9 is a flowchart for explaining a telephone service according to the third embodiment of the present invention of FIG.

Referring to Figs. 8 and 9, steps S40 and S42 are the same as the steps described in correspondence with Fig. 2. That is, a caller makes a telephone call in step S40 and it is determined that the called party line is busy or not through central offices 7070 and 7080 of the local telephone stations in step S42. Then, when the calling party makes a telephone call and the called party line is not busy, the 7070 ringing station 7070 of the calling side local telephone station produces a ringing tone and transmits it. to the caller, and in the present embodiment, announcement messages are generated and sent in the ad creation unit 7074, instead of the ring at step S44.

To create this announcement message, first of all, the central office of each local telephone station must have means for storing and sending announcement messages. Means are indicated as ad creation unit 7074 in Fig. 8. Ad companies 600 receive ad orders from advertisers. The announcement companies 600 make announcement bids in accordance with a schedule of 500 ring replacement announcement bids by time zone of the day and day of the week, which is prepared by cable or telecommunications operators. wireless. If the auction is allocated, the expensive company sends a compression file, such as an MP3 fi le, consisting of pre-recorded announcement messages, to the ad creation unit 7074 of each telephone station for storing the message so that the announcement message replacing a ringing tone can be issued at a predetermined time zone in the day and a predetermined day of the week. Thus, the caller may have the benefit of a discount on call prices in return for listening to the announcement message and the telephone service company may receive the issue price of a message of announcement so that the company can release profits during the ringing time when the company usually provides a sound.

On the other hand, when an announcement message is provided after the caller has dialed a number, if there is no answer from the called party for a predetermined time, and the called party has memorized voice message or a picture message in the voice message creation unit 7076, the announcement message sent instead of a ringing tone is stopped and the voice message stored by the called party is sent, without any link with the voice message creation unit. guide for the telephone station. In this case, the subscriber, that is to say the called party, can memorize his vo vo message in the voicemail creation unit 7076 of the exchanges 7070 and 7080 of each local telephone station, or, as shown in FIG. 3, in the voice message storing unit 110 located outside the central office 7070. When the called party's voice message is stored in this form and in step S46 the called party is absent or the called party can not pick up the handset, the voice message of the called party is sent instead of a ring, in step S48. In step S50, when the caller wishes to listen once again to the called party's voice message, the caller dials predetermined numbers, and then the stored voice message is transmitted, and when the caller does not wish in addition to listening to the voice message, the link is completed in step S56. If there is an answer from the called party, when the called party is not abble or can pick up the handset in step S46, that is to say when the called handset picks up the handset, a link is set in step S52 and both sides by slow via the telephone line. When the telephone call is terminated, a discount message on the calling price is issued in step S54 and the connection is terminated. In FIG. 9, the steps S48 and S50 are free sections and the voice message of the called party can be sent instead of a ring. Although the announcement message and the voice message, instead of a ringing tone, are provided to the caller, a ringing tone is generated in the 7080 ringing station 7082 and sent to the called party. . In this case, the announcement message sent to the caller may be transmitted until the called party picks up the handset, or for a predetermined time, for example 5 to 10 seconds after the called party has picked up the handset. combined. Here, the same announcement message may be sent to the called party, or a different nonce message that is generated in the called party central message creation unit 7080 may be sent to the called party. 'called. However, in the present embodiment, if the called party picks up the handset, the announcement message is immediately stopped and a link is established between the caller and the called party. As a result, when the called party picks up the handset, a billing database calculates the expense by considering a billing rate based on listening to an announcement so that the call price calculation can start. For a call from a mobile phone or a long-distance call, the expense is calculated by applying list price rates to another billing database. In accordance with the result of the cul de prix, the regulations between the central 7070 and 7080 and the advertisers 600 are made. In a case that the US mobile phone system, in which the called party pays for the calls received, a discount may be applied to the price of the called party's call.

 Thus, an ordinary subscriber can make the voice message replacing a ringtone, stored by 'subscriber, and transmit it to the caller and the caller can obtain information about the called party without supporting a call cost. Also, by making a message 'announcement, instead of a ringtone, one can make a discount on the price of the call even when a link established. Also, the present invention provides a public telephone and method for providing an announcement function instead of a ring tone. That is, in the fourth embodiment of the present invention, there is provided a public telephone and method for providing the caller with announcements stored in the telephone memory box. Referring to Figures 10-20B, the structure and operation of the fourth embodiment of the present invention will now be explained.

Figure 10 is a free public telephone scheme providing audio and animated image advertisements, a block diagram of a multi-media public telephone such as a screen phone included in the worldwide Internet web. A public telephone which has an included user environment including an existing telephone circuit 1002, a price call circuit 1003, a coin insertion mechanism 1004 a prepaid card usage block 1105 and 1006 is shown at inside the broken line. The public telephone having an announcement function according to the present invention internally comprises a central processing unit 1012, a real-time clock 1011, memories 1014, 1015 and 1016 for storing an announcement message formed of hardware and 1013 (SAM), which allows a single predetermined service provider to transmit and store an announcement message, a number determination unit, a decoder 1013 for restoring a compressed sound. 1009 of the telephone, a modem 1008 and a ringing / announcement switch 1007. Thus, first, a digital announcement message information downloaded to the modem 1008, and when a caller dials a number, an announcement message, instead of a ringing signal, is transmitted to the caller by the ringer / announcement switch 1007, which switches from a ringing signal that the caller must hear until the called handset picks up the handset, to an announcement message. This is intended to allow the caller to call, in compensation, ad fees for advertisers who subsidize the ad. Also, the public telephone of the present invention includes a display 1017 having a screen telephone and a web browser internationally, a video camera 1018 for photographing, an MPEG 1019 encoder for coding / decoding information. image, an operating system file 1020 for storing computer environments. Thus, using the public telephone the present invention, a user can search the Internet using a keyboard (not shown), and the user can view on the screen the search result and the content. an announcement during a phone call. In Figure 10, the usual public telephone using coins and a prepaid card, located in the broken line, and the free public telephone according to the present invention are both shown in block form. However, if the public telephone is stored as a completely free telephone, the usual public telephone using coins and a prepaid card, located in the broken line, is not necessary, and thus the telephone circuit 1002 will be simplified. In the existing public coin-insertion telephone, and in the 1001 prepaid public telephone, a lock that only the public telephone administrator can remove is essential, and the public telephone set is made of a metallic substance so lide. Some public telephones using a magnetic stripe card or a printed circuit board require less security, but if a user does not prepare a card in advance, he can not use the telephone in an emergency, which is a problem.

The free public telephone located internally interrupted internally has a modem 1008 for communication data and a identification number 1009 (ID) for an efficient management, including the loading of messages of announcement towards the public telephone according to the installed location of a year's company and the collection of ad listening details. In particular, to avoid a hacker or a user it legal other than the predetermined service companies, phone has a SAM 1010 for memorizing an encryption key to decrypt encrypted information, and internally a real time clock RTC 1 to see different announcement messages according to time of day and dates, to a combine.

The internal SAM 1010 of the multi-media payphone of the present invention is formed of a SAM which is a small IS07816 standard printed circuit board having an embedded encryption key, and a carrier on which a slot can be inserted. multiple SAMs for e-commerce over the Internet using a new generation credit card, direct payment, pre-payment, electronic money, such as OMNDEX / VISACASH compliant EMV as well as EMV2000 credit / debit card transactions. Only the telephone service provider can access the phone, confirm the identification number located inside the phone, decipher the decryption file of a transmitted message using the internal SAM encryption key, and then memorize the decrypted file in internal memory 1014. This process is performed to prevent ordinary users from modifying or deleting ad contents stored in the phone's memory 1014. A decoder (eg, an MP3 decoder) 1013 for restoring data stored in the memory as a sound having a predetermined quality restores announcement sounds and tracks the announcement sounds in place of a sound. ring, towards the handset. Animated images and a still image indicated by a link file number added to this audio file are displayed on the screen to increase the effect of the announcement. The announcement reports consisting of the use of the telephone with the announcement of the announcement message by time zone and by section of call line are stored in a memory 1015 and the service providers collect these reports by the user. intermediate of a poll taken at a predetermined time interval. This public phone internally has a global web browser to give access to the Internet. When, in ordinary times, the public phone is used as a free public telephone for ordinary voice communications, announcements of the world wide web having still images and motion pictures received and stored in advance slow challenge so that local announcement information is provided to a user of the phone.

More preferably, the public telephone of the present invention calculates the price information in accordance with the call line section and the call time sent by a central office, and when the usage time exceeds a call time. short distance free, or when the user makes a long distance call / international call, the public phone again produces an ad insertion. The caller and the called party hear the re-created announcement and then they can communicate for free during a contract period and on a section of the contract line through advertisers. Here, the content of the ad is formed by the time zone, the day of the week, the month, the season, respectively, and an advertiser having a prior contract determines the price of the advertisement via auction Internet, and for an auction-free zone such as the midnight zone, when users rarely use the phone, an advantageous current announcement can be sent. For example, in the case of a public telephone operated by Korea Te lecom's public telephone division, 50 won are paid for the basic call of a 3-minute local call. The company can improve its profitability by offsetting pure communications expenses as well as management expenses, including expenses for document collection and settlements, through ad taxes. In this way, the company can offer free calls to public phone users and the remaining difference from the ad taxes can be used for profitable business in the field of the public telephone. Thus, the red zone in which the public telephone companies, which has accumulated each year, can be changed to black zone. This situation does not only exist in the public telephone company Korea Telecom, but similarly also in developing and underdeveloped countries, as well as in developed countries such as Japan, the United States, and the United States. in Europe. In particular, as a result of the introduction of a competitive system in the telecommunications market in every country of the world 15 years ago, the price of telecommunications has been reduced in a competitive manner and thus the cost of profit of telecom companies has deteriorated. Therefore, the public telephone of the present invention can provide a reason for improving profitability through the activation of current advantageous projects and a motive for promoting the general use of the Internet by the Internet. intermediary of the public telephone.

Fig. 11A shows a detailed process for downloading announcement messages in the public telephone of the present invention, showing a process for confirming the ID identification number existing within the telephone set, a process for decoding the original characters in the SAM having an encryption key for decoding a packet that a server has encrypted and transmitted, and a process for memorizing the decoded packet in an ad memory. In the direction indicated by the arrows in FIG. 11A, 1200 packet audio announcement information transmitted by a server is received in the modem 1008 located inside the telephone, the identification number (ID) 1009 is confirmed, and the decoding process is performed by the existing encryption key in the internal SAM 1010, that is, a sequential descrambling of the encrypted data. Then, the original characters of the announcement messages, and the transmission time, the lifetime information, the value information are stored in the memory 14.

Fig. 11B shows the packet structure having a packet header, a file ID number, and detailed information including MP3 message messages, announcement value information, a priority, a start date of service and a date of end of service, a time of announcement, etc. The reason for the encryption of the complete packet to be transmitted is to prevent outside hackers other than a service administrator from having access to the telephone, and to make it impossible to provide services when any given number does not match the number. cor rect phone. This packet structure has encrypted information, data for detecting errors that may occur during transmission of the complete packet data, and recovery data. Here, the header indicates the beginning of a packet. The File ID ID number indicates an MP3 ID. The start date and the end date indicate the end of the announcement contract (day / month / year). The time indicates the day zone of the day when announcements are scheduled. MP3 is a compressed audio file with actual announcement content. The priority indicates the priority of selecting a new announcement message to be provided after a free basic call and before extending the free call. CRC are data intended to detect data transmission errors. The tail indicates the end of a packet. Here, the fields from the file ID number to the priority have been encrypted by the server's encryption key, and must be decoded in the existing SAM inside the telephone set to be stored in the memory. Fig. 12A is a diagram for explaining a file transmission process for displaying animated image and still image announcement screens within the free multimedia public telephone of the present invention and a process for memorizing the original message after decoding by the internal SAM. The details of the processes are substantially the same as those in Fig. 11A and only the contents of the transmitted information are different from each other, such as animated images and / or still images, respectively, and therefore their detailed description will not be made. Fig. 12B is the structure of an encrypted transmission file and also substantially the same as that of Fig. 11B, except that the packet of Fig. 12B includes MPEG2 / 4 video compression file data. , instead of MP3 data.

Fig. 13A shows processes for a caller to hear an audible announcement, instead of a ringing signal, in accordance with a program defined by a real-time clock located in the multimedia public telephone according to the present invention. 1040), to display an animated image and still image file indicated by the audio file on the screen during the voice call (arrow 1042), and a billing processor located in the public telephone leading to both the caller and the called party to hear a new announcement message in accordance with the call leg and the call time, and call billing information transmitted by the central office (arrow 1045). Fig. 13B shows the structure of an animated image and still image advertisement file. Here, the fi le ID number indicates an MP3 ID number. The start date and the end date indicate the end of the announcement contract (day / month / year). The cascaded time and MPEG file indicates the time zone intended to provide an announcement during the contract term, and an MPEG file in case. MP3 is a compressed audio file with actual announcement content. Priority indicates the priority in selecting a new announcement message to be provided after a basic free call and before extending the free call.

Fig. 14A is a diagram for explaining a process of transmitting a status report 1015 of recorded announcement listening details and moving picture / still image display details to the server (non-playing). shown) of a service provider via SAM 1010, ID 1009, modem 1008, and a central office, when the server gives truction to each public telephone to send performance after each public phone has been ge on a predetermined time. Also, in this transmission process, to prevent persons other than the system administrator from having access to it, the original characters are encrypted using the SAM 1010 encryption key values. located in the phone and are then transmitted.

Figure 14B shows the structure of an advertisement-sales status report file, in which each telephone set indicates the number of ad-listening cases and the volume of calls to be transmitted to the server. Here, the header indicates the beginning of a packet. The phone ID number is the ID of the public phone. The file ID indicates a file ID number of these audio / video announcements. The number of ad runs indicates that the 24-hour ad frequency of a certain post-report day is reset. Priority 1 Announcement Execution Report shows the frequency of listening to an N1 priority announcement for 24 hours, and a moving picture announcement report. Priority Announcement Execution Report 2, 3, ... indicates how many times an ad N 2, 3, ... will be heard for 24 hours and live image announcement reports. consists of data intended to detect data transmission errors. Tail indicates the end of Pa-. Here, the fields from phone number ID to the execution of priority announcements N 2, ... are encrypted.

In FIG. 15A, a camera 1018 installed in front of the public telephone of the present invention photographs a human face, or an object or image as served, and when the photograph is sent to the camera via a image capture device and an MPEG file converter, an announcement message recorded in advance on the screen edge also sent. In accordance with a free video service function 1060, the called MPEG file is displayed on the screen along with an announcement screen located on the edge of the calling party's telephone screen and thus , both the caller and called can speak online, watching the screens. Figure 15B is a public telephone with a built-in 1065 global web browser to observe World Wide Web announcements when a connection is established and which may have free access to the Internet while observing the built-in announcement screen. .

Figure 16 shows processes in which advertisers bid for Internet advertisements by ad time zone, for the free multimedia public phone service, ad contents are transmitted, ad data is downloaded. In each public phone, reports are collected, advertisers pay the call price, the free public phone to announce, and the call price payment structure with long distance / international call operators. .

In FIG. 16, the central office of the telephone 1071 performs download reports of a nonce 1071 for servers 1080 of public telephone service companies, and performs a payment process 1072 with the servers 1080. For a local call a user can make a free call in the public telephone terminal 10300, and for a long distance call 1090 and an international call 1100, a real time settlement is made. The ad company 10250 pays ad taxes to the public telephone service company 1080 and sends advertisements to the company's 1080 server via an Internet auction 10210. The telephone central 1070 The public service telephone service's 1080 servers have an Internet server 1082 for reporting the viewing of an advertisement. a server 1084 for managing the security of the public telephone, an Internet server 1086 for an ad bid / time, a billing database 1088, and an Internet message server announcing the world web. 1089, and provides the public telephone terminal an announcement message instead of a ring, as described above, or provides announcement messages during the time a link is established.

FIG. 17A is a conceptual diagram consisting of a tone 800 when a user picks up the handset of the existing payphone by inserting a coin or credit card, a busy line signal 820, and a pay signal. ring 830 from the exchange in response to a DTMF signal 810, when a call is triggered. Fig. 17B is a free public telephone of the present invention, conceptually representing a time table for replacing a ring signal 830 sent by the central office by an announcement 840, and the operation of the public telephone by which a user is using the phone for a time in excess of a basic unit call, or for a long distance call, ads 850 are unavailable during the phone call so that the user can continuously use the public telephone for a call free long distance or international.

Figure 18A shows the design of a public multimedia phone with a global web browser, a 950 camera and a 900 nunc screen display, and a phone that reduces the price of a call and makes it free when a user listens to nuncio years. As shown in FIG. 18A, the phone has a trackball 910 and an intelligent keyboard 940, which allow a user to access the Internet. Also, the phone has a 920 card slot for a IS07810-compliant magnetic stripe card, and a 920 card slot for cards </ b> and cards </ B> EMV </ B> B> MONDEX / VISACASH <B> and </ B> credit / debit EMV to IS07816.

Figure 18B shows the structures of an electrical unit and a heating unit of a closed type multimedia public telephone. Hot wires, heating portions within the telephone, including a PCB circuit unit 972 and an electrical unit 960 using a Flyback SMPS transistor and a Schottky diode heat sink, are brought into contact with one another. external radiator 980 so that the heat is radiated. The phone has a liquid rate scream display 974 for displaying an image, and to prevent an external shock against the display, a tempered glass structure is adopted. Figure 19 shows various screen announcement modes of a free multimedia public telephone and these are only examples and other variants can be easily implemented by those skilled in the art. Therefore, the present invention is not limited to the content shown in the drawings.

Fig. 20A shows a process in which a server downloads an announcement message in a public telephone. The ad database has a list of advertisers 1100, a table of audio announcements 1110, a table of video announcements 1120, and a billing table 1130, and therefore a server operating the public telephone. can provide the telephone terminal with announcement messages from the server.

Figure 20B shows a process in which a server and a payphone download one or other packet information, and represent a process that is implemented between the server and a public telephone when downloading data. a package towards each other.

 As described above, a telephone system and method having announcement functions according to the present invention creates announcement messages instead of a ring tone and transmits them. By doing this, the telephone system gives advertisers cleaner advertis- ing effects, gives users cheaper call prices, and gives telecommunication companies opportunities to set higher telecom margins than competitors.

 Also, a telephone system and method having a message transmission function according to the present invention creates messages instead of a ringing tone and transmits them. By doing this, even when the called party is absent, the caller can receive the information of the called party without causing any expense to the caller or called party. Also, by combining the message transmission function of the present invention with the announcement function, announcement messages are firstly in place of a ring tone, and if there is no response from the called party within a predetermined time, the announcement messages are stopped stored voice information is sent instead of a ringtone. By doing this, the telephone system provides advertisers with clearer advertising effects, gives users cheaper calling prices, and gives telecommunications companies the opportunity to set higher telecommunications margins than competitors.

 Also according to a public telephone system and a method having announcement functions replacing a ring tone, the telephone service providers broadcast announcement messages to a public telephone user, in place of a ring tone, sent from central offices operated by telephone service providers. During a call, e-mail messages are inserted so that a user can save on the price of the call, use the phone without coins or cards, and enjoy multimedia access to the Internet. As a result, the frequency of use of the information can be increased.

Claims (50)

A telephone system having an advertisement / advertisement function (hereinafter referred to as "an nuncio"), characterized in that if a caller dials the telephone number of a called party to initiate a call to a mobile phone or a mobile phone. By calling a cable (local, long-distance, or international call), a telephone exchange (48, 49) of a telephone station sends the calling party an announcement message (79) replacing a ringing tone. Telephone system according to claim 1, characterized in that after the caller dials the announcement message is provided until the called party picks up the handset, or the announcement message (79) is provided for a predetermined time even if the called party picks up. 3. Telephone system according to claim 2, characterized in that after the caller has picked up the handset and heard a tone (71), the caller dials a number, hears messages (720) guiding to a ring replacement announcement between each press of a key, after a first key press, until the number is completely dialed, and the type of announcement can be selected by pressing the "0" keys to "9" or other function keys. Telephone system according to one of Claims 1 to 3, characterized in that as announcement messages, pictures (animated and / or still), screen announcements and / or multimedia information. as well as audible announcement messages are transmitted when the caller uses a new generation mobile phone (for example, IMT2000) that can transmit and receive images including animated images, in addition to sound, or when the caller has access to an Internet service provider to use the Internet. 5. Telephone system according to claim 1, characterized in that after the caller has dialed a number, for a period of time before a ringing signal is sent to 1 called, i.e. the exact time period depends on the central office and telecommunications lines, the announcement sound message is provided, or even after the ring signal has actually been sent to 1 called, announcement sound message is continuously provided 6. Telephone system according to the claim characterized in that when the price of a call is built into the billing database (77) of all telephone exchanges, a discount is granted to 'caller who received messages from announcement, on the base price of the call. Telephone system according to claim 1, characterized in that the billing systems of all the telephone exchanges (48, 49) make discounts on the call prices according to the selection of the caller, or automatically. 8. Telephone system according to claim 5, characterized in that immediately after the connection has been completed while the caller hangs up the phone, a notice (76), including the duration of 1 call and the price of the Call with discount is provided to the caller. 9. A method of telephone telecommunications having announcement functions, the method being characterized in that it comprises the steps by which a caller makes a telephone call by dialing a telephone number at a telecommunications terminal to a call to a mobile telephone or a wired call (local, long-distance or international call), a central office receives a double tone multi-frequency signal (DTMF) produced by the composition, the central office checks whether the line of 'called is busy or not and transmits to the caller a busy tone or ringing tone, the central brings a unit of creation of my wise announces to create and send announcement messages and to transmit announcements messages to the calling, on the basis of the ring, when the line is not busy and the creation and transmission of announcement messages is performed that the called handset picks up the handset, or for a predetermined time after the called has lifted the handset, and the connection is then established. 10. A telephone telecommunications method according to claim 9, characterized in that after the caller has dialed a telephone number (61), announcement messages (6) are provided until the called party picks up the telephone number (61). handset (66), or for a predetermined time after the called party has picked up the handset. Telephone telecommunication method according to claim 10, characterized in that after the caller picks up the handset and hears a ringing tone, the caller dials a number, hears guidance messages to a replacement announcement. a ringing tone between each press of a key after pressing a first numeric key until the number is fully dialed, and the announcement can be selected by pressing the numeric keys from "0" to "" 9 "or other function keys. 12. A method of telephone telecommunications according to any one of claims 9 to 11, charac terized in that as announcements, images (animated images and / or still images), ances d screen, and / or multimedia information as well as audible announcement messages are transmitted when the caller uses a new generation mobile phone (eg IMT2000) which can transmit receive images including motion pictures, plus sound, or when the caller has access to an Internet service provider to use the Internet. 13. A method of telecommunications by telephone according to claim 9, characterized in that after the caller has dialed a number, for a period of time before a ring signal sent to the called, it that is, the exact time period depending on the states of the central office and the telecommunication lines, the announcement sound message is provided, or even after the ringing signal has actually "sent to the called party, the audible message announcement is provided continuously. The telephone telecommunications method according to claim 13, wherein when the call price is calculated in the billing database of all telephone exchanges, a discount on basic call price is granted to the caller at received announcement messages. 15. The telephone telecommunications method according to claim 13, characterized in that billing systems of all the telephone exchanges make discounts on the call prices according to the selection of the caller, or automatically. 16. A method of telecommunications by telephone according to claim 13, characterized in that immediately after a connection has been completed while 1 called hangs up the phone, a notice including the duration of the call and the price of call with discount is oven <B>. </ B> to the caller. 17. Telephone system characterized in that when a caller makes a telephone call to called via a mobile terminal (7010) mobile wireless or wired, and the called party memorized a message in a storage unit if killed inside or outside the telephone exchange of a telephone station, the message memorized by the called party is sent in replacement of a ringtone normally sent to the caller by the central office of the telephone station. 18. Telephone system according to claim characterized in that if the called party does not pick up the handset for a predetermined time after the caller has triggered the phone call, the message is sent instead of the ring. Telephone system according to Claim 18, characterized in that the message is an image (moving image and / or still image), screen announcements, and / or multimedia information as well as an audible announcement message. when the caller uses a new generation mobile phone (eg IMT2000) that can transmit and receive images including animated images in addition to voice, or when the caller accesses an ISP to use the Internet. 20. Telephone system according to any one of claims 17 to 19, characterized in that announcement messages are emitted first in place of a ringtone for the caller and then, if n ' There is no answer from the called party for a predetermined time, the stored message is sent to the calling party. 21. Telephone system according to the claim characterized in that if the announcement messages are issued, the billing database of all the telephone exchanges makes a discount on the subscriber's basic call price. 22. Telephone system according to claim 21, characterized in that if the announcement messages are issued, billing system of all telephone exchanges makes a discount on the call price of the caller. 23. Telephone system according to claim 21, characterized in that if the announcement messages are sent, a call time and a ratai call price are provided immediately after the connection has been completed, when the called party hangs up. 24. A telephone telecommunications method comprising the steps by which a subscriber stores a voice message in a remote storage unit, through a telecommunication terminal of a telecommunications system, a caller initiates a call telephone number by using a telecommunication terminal to make a call to a wireless mobile telephone or a wireline call, a central office receives a DTMF signal produced by the dialing, the central control if the line of the called is busy or not and if the line is not busy, reads the voice message memorized in advance by the called party and trans transmits the message to the caller, and transmits the voice message until the called picks up the handset or for a predetermined time. Telephone telecommunication method according to claim 24, characterized in that the mes sage is an image (animated image and / or still image), screen announcements, and / or multimedia information and a message. audible announcement, when the caller uses a new generation mobile phone (eg IMT2000) that can transmit and receive images including animated images in addition to voice, or when the caller accesses an access provider Internet to use the Internet. 26. A method of telephone telecommunications according to claim 24 or 25, characterized in that announcement messages are emitted first instead of a ringtone for the caller and then if there is no response from the called party for a predetermined time, the stored message sent to the caller. 27. The telephone telecommunications method according to claim 26, characterized in that if the announcement messages are sent, the facsimile database of all the telephone exchanges t a ra s on the base call price of the subscriber. 28. Telecommunication telephone method according to claim 26, characterized in that if the announcement messages are issued, the billing system all central offices makes a discount on the call price of the caller. 29. The telecommunications method of claim 26, wherein if announcement messages are issued, a call time and a discount call price are provided immediately after the call has been completed when the called party hangs up. 30. A public telephone characterized by the fact that it comprises a storage unit for internally storing announcement messages and in that it can replace a ringtone transmitted by central office by announcement messages. 31. The public telephone as claimed in claim 30, further comprising a display on which animated image and / or still image announcement messages are displayed when a caller waits for a called party to pick up, and Relevant ad images are displayed when a link is established. 32. Public telephone according to claim 30 or, characterized in that the caller and called can talk for free while listening to announcement messages, the announcement messages being inserted into the call according to the price of the call. a unitary call from a long distance call or an international call. 33. The public telephone according to claim 30 or 31, characterized in that a modem is installed inside the public telephone, and the storage unit comprises an access number and an access module (SAM). in addition to announcement messages, so that only one administrator of the system can send digital announcement messages to the payphone. 34. Public telephone according to claim 30 or 31, characterized in that announcement messages including audio messages, animated images, and still images are encrypted in a server, transmitted to the public telephone through a network of telecommunica tions, restored in their original form using SAM encryption key values located inside the public phone, and stored in a memory, announcement messages are provided instead of a ring for a predetermined time at a time zone indicated by the file, and animated images and / or still images related to the audio message messages are displayed on the display of the public telephone during the 'phone call. 35. The public telephone according to claim 30 or 31, characterized in that audio, animated images and / or still images are provided to the handset and display for a predetermined time at a time zone. indicated by the header, during an announcement period recorded in the file header by a real time clock (RTC) located in the public telephone. 36. The public telephone according to claim 30 or 31, characterized in that an advertiser who wishes to provide advertisements on the public telephone transmits corresponding audio messages, moving pictures and / or still images to the server after the advertiser has posted a message. Price bidding by competitive Internet auction services in which auctions for a designated time table may be competitively priced. 37. Public telephone according to claim 30 or 31, characterized in that the public telephone encrypts a usage status report and then sends it to the server. 38. The public telephone according to claim 30 or 31, characterized in that the public telephone internally comprises a global web browser and has access to a local portal server via a public telephone network so that it is It is possible to access the Internet via the public telephone. 39. Public telephone according to claim 30 or 38, characterized in that when a caller has access to the Internet via the public telephone, an announcement screen is displayed on a predetermined area of the display. 40. The public telephone according to claim 30 or 31, characterized in that a video camera, an image pickup device and an encoder are installed internally so that when an MPEG image from the video camera installed in the If the phone is sent to a called party and the picture is displayed on a called party's screen, ad images are displayed together with the picture from the camera, in the form of a picture. picture in the picture. 41. The public telephone according to claim 30 or 31, characterized in that to use the public telephone independently of an installation environment having factors such as temperature, humidity, and dust, a keypad and a keypad are used. control ball with a closed type structure, and the heat produced by the electric unit, the internal processing unit and the VGA chip is radiated not by an electric air cooling fan, but by a conductive device heat exchanger having a special heat transfer structure provided with a coated refrigerant. 42. A public telephone according to claim 30 or 31, characterized in that a smart keyboard is adopted so that multinational characters and an explanation of simple use can be implemented via the keyboard to improve in a historical way the user environment of a public phone. 43. The public telephone according to claim 30 or 31, characterized in that a control ball is adopted so that the closed structure of a public telephone is realized, the public telephone resists a shock exerted by the user, the sliding of the ball is prevented from being adapted for public use, and the user environment can be improved. 44. The public telephone according to claim 30 or 31, characterized in that to carry out an electronic commerce using the Internet, using the public telephone, the system has an IS07816 card reader with which electronic money, such as Credit / Debit EMV2000, Mondex, and Visacash, and an electronic purse can be used, and a SAM for use with next-generation credit cards, direct debit cards, and prepaid cards. </ B> 45. The public telephone according to claim 30 or 31, characterized in that the system has a magnetic stripe head with which existing magnetic stripe credit cards can be used before the use of the new-generation credit card. EMV2000 is not becoming widespread. 46. A method of telecommunications by public telephone comprising the steps of providing a public telephone internally comprising a storage unit storing announcement messages, and replacing a ringtone transmitted by a telephone exchange by the announcement messages. 47. A method of telecommunications by public telephone according to claim 46, characterized in that animated image announcement messages and / or still image are displayed while a caller is waiting for a called handset picks a handset, and the images of affected ad are displayed when a link is established. 48. A method of telecommunications by public telephone according to claim 46 or 47, characterized in that the caller and the called party can speak for free while listening to announcement messages, the announcement messages being inserted in the call in the unit call price of a long-distance call or an international call. 49. Method of telecommunications by public telephone according to claim 46 or 47, characterized in that a modem is installed inside the public telephone, and the storage unit has a number of au torisation, and a SAM , in addition to announcement messages, so that only a system administrator can send digital announcement messages to the mobile phone 50. A public telephone telecommunications method according to claim 46 or 47, characterized in that income from announcement messages compensates for the use of smaller value coins in a coin-operated public telephone which requires management expenses. excessively to collect coins and payment, so that a user can perform a free phone call for a unit time in compensation for viewing nonce messages.