FR2611296A1 - IMPROVEMENT IN DEVICES FOR THE PRESENTATION OF INFORMATION IN PARTICULAR ADVERTISING - Google Patents

Abstract

DEVICE FOR THE PUBLIC PRESENTATION OF INFORMATIVE OR ADVERTISING MESSAGES, OF THE TYPE RELATED TO POSTING IN PUBLIC PLACES AND OF DEVICE CONSISTING OF A QUADRANGULAR PANEL 6 RECEIVING AN INTERCHANGEABLE POSTER, AND THE DEVICE IS CHARACTERIZED IN THAT THE PANEL 6 IS ASSOCIATED WITH MOTOR MEANS SUITABLE TO VARY THE INCLINATION OF THE ENTIRE PANEL, IN ITS PLANE, SUCH AS TWO PARALLEL EDGES 7, 7 GO FROM A HORIZONTAL POSITION TO AN INCLINED POSITION.

Description

The present invention relates to a device for presentation

  public information or advertising messages, of the type related

  before posting in public places.

  We know that in the context of "media" civilization, the commercial sales force of a product or service is essentially based on the value and power of its image in

the mind of the consumer.

  And both the launch and the upkeep of this "brand image" are in turn based on a very strong presence in terms of

  sensory perception of the consumer, this constant presence

  killing a permanent reminder and an incentive to buy.

  This is why the development of appropriate advertising media

  lays down an exponentially growing phenomenon.

  This growth, however, comes up against an antagonistic force

  which is the phenomenon of addiction.

  It is known that beyond a certain saturation threshold, the

  tior. of the public, too much in demand, no longer responds and turns away,

  on the contrary, an overabundant presentation of public messages

  citaries. It is therefore necessary that the message (visual, image or "base line") to establish itself can benefit from a specific specific interest, that is to say an "advantage" that distinguishes it from the masses

  messages in which he would risk being confused.

  This is particularly the case for advertising by urban signage or in the outskirts of cities (where it is authorized by

the rules).

  The development of new panels effectively results in reaching the saturation dose previously described, so that advertising, in particular visual advertising on billboards meets

  rapidly decreasing yield threshold.

  We tried to develop the interest of public posters by creating scrolling panels, in which the images follow one another; however, this innovation saw its interest rapidly fade. To this end, the invention aims to renew the interest of such panels and to create an attractive pole of attention thanks to which the view of the public will necessarily be hooked by first attracting the eye of the public on the particular device.

  and then promoting a phenomenon of memorization of the message.

  So that the device according to the invention makes it possible to promote or even impose the double imperative of the advertising creator:

  be noticed and remembered.

  To this end, the invention relates to a device for the presentation

  public tion of informative or advertising messages, of the type relating to display in public places and the device consisting of a quadrangular panel receiving an interchangeable poster, and the device is characterized by

  that said panel is pivotally mounted in its plane.

  Preferably, the panel according to the device according to the invention is pivotable in a substantially vertical plane and it comprises

  on its peripheral edges a frame emphasizing the quadran-

panel gular.

  According to another more specific characteristic, the panel according to the invention is associated with motor means capable of varying the inclination of the entire panel, in its

  plane, so that two parallel edges pass from one posi-

  horizontal position at an inclined position, at any angle

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  According to another development of the invention, said motor means make it possible to vary the inclination of the assembly

  of the panel and the passage of the latter from a position in which-

  the two parallel edges are inclined relative to the horizontal at any angle, to a symmetrical position in which the two edges are inclined in a reverse direction

from the previous one.

  According to another characteristic, the panel is pivotally mounted

  in its plane between two extreme positions of rest in which

  the panel rests on support stops, at least one of the two rest positions corresponding to a positioning of the panel in which two parallel edges of the latter form

  a non-zero angle with the horizontal and less than 45 '.

  According to another characteristic, the panel according to the invention is mounted pivotably movable in its plane between two rest positions in one of which two of its parallel edges form a non-zero angle with the horizontal and the panel is mounted in equilibrium unstable between these two rest positions, said panel being able to move between these two positions by responding to stresses of low intensity and coming

  from the outside, such as wind or natural force.

  According to another embodiment constituting a variant, the means for angular displacement of the panel in its plane are motor means, such as an electric motor or a

plurality of cylinders.

  According to another characteristic, the device comprises a first fixed panel and a second movable panel, the second panel being pivotally mounted in its plane and being capable of obscuring

  at least partially the message or representations appearing

falling on the second panel.

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  According to an alternative embodiment, one of the panels constituting the front panel has exposed parts such as lights, windows or cut parts, the relative movement of pivoting of one panel with respect to the other creating optical effects of change. image. Other characteristics and advantages of the invention will emerge

  of the description and which is given in relation to a form

  of realization presented as an example.

  Figure 1 shows a general overview of panels

  display with a panel that meets the specifications of this

the invention.

  FIG. 2 represents a view of a panel produced in accordance

to the invention.

  FIG. 3 represents a view of the frame and pivoting mechanism of the panel seen in front elevation, while FIG. 4 represents a sectional view of the frame of the panel

according to figure 3.

  FIG. 1 illustrates an overall presentation of the device of the invention inserted in a neutral decor but within which it

  is associated with conventional display devices.

  We thus see that at the edge of a road symbolized in 1, are arranged

  successively display panels 2, 3, 4 and 5.

  While the panels 2, 3 and 5 are arranged in a normal way, that is to say, in the case of quadrangular panels, their two long edges or edges are in position along a line

  horizontal, the other two edges therefore being in posi-

vertical tion.

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  However, the panel 4 produced in accordance with the invention is seen by all persons traveling on the road, in its inclined position, therefore cutting with respect to

the series of panels 2, 3 and 5.

  So panel 4 automatically draws attention

  by its erratic and unconventional positioning.

  It follows that in the mass of successive panels, the passerby will automatically and necessarily notice panel 4 thanks to its inclined positioning in accordance with the characteristics

of the invention.

  According to a particularly interesting development of the invention, the panel is provided mobile and angularly displaceable in

his plan.

  It can therefore, as seen in Figure 2, move from an inclined position shown in solid lines to a position

  symmetrical and opposite incline shown in dotted lines.

  The panel 6 in FIG. 2 also consists of a surface on which a poster of interchangeable conventional paper can be affixed and which will therefore be modified as

  and as the advertising campaigns develop.

  This central surface is associated with a peripheral frame 7 and the assembly is mounted on an internal framework, itself

  resting on the legs 8 and 8 '.

  According to a first form, the entire panel mounted on a

  internal framework rests on a support point located, preferably

  near the center of gravity and around which it

is able to pivot.

  According to a first embodiment, the panel is mounted

  pivoting by resting on its fulcrum according to a balance

  bre not very stable so that it suffices from the influence of an external force of low intensity, for example a side wind, to slowly tilt the entire panel from a rest position corresponding to an inclination of a side, towards a

  symmetrical and opposite rest position corresponding to an inclination

  on the other side, these two symmetrical rest positions

  being shown in Figure 2.

  It can be seen in FIG. 3 and in FIG. 4, that the movement of angular displacement along its plane of the panel can be

  controlled by motor means, in particular mechanical means.

  According to the example of FIGS. 3 and 4, it can be seen that the panel can comprise a framework formed here of star chords 9, 10 etc., connecting the peripheral frame 7 to a central hub 11. This hub rests on a pivot axis constituted for example from a

  shaft 12 mounted and resting on a horizontal crosspiece 13, it

  even resting on the legs 8 and 8 '.

  It can be seen, under these conditions, that the whole of the panel can pivot angularly in its plane by rotation of the whole of the frame 7 and of the star-shaped supporting frame 9, 10 etc., around the axis 12 which is itself fixed mounted and supported on

cross member 13 and legs 8.

  The movement can be controlled by the two end cylinders

  14 and 15 respectively. These cylinders can be electro-

  magnets or hydraulic cylinders remotely controlled by

  example being linked to a programmer who plans the & equen-

that of their respective movement.

  It is understood that the operation of the jacks 14 and 15 makes it possible to control the tilting of the entire panel successively on one side

then on the other.

  The jacks 14 and 15 could, moreover, be replaced by shock absorbers, in the case where the whole of the panel would be subjected to a pivoting under the play of only natural forces (as previously described), or else return springs, thus allowing a back and forth effect of the panel according to the wind. The panel of Figure 3 may have a display surface on two opposite sides, the entire mechanism (members, hub and cylinders) being therefore inserted between the two surfaces

  opposite respectively 16 and 17 (Figure 4).

  According to a development of the invention, the device can comprise two panels located at a short distance from each other, ie a

fixed and a movable panel.

  The front panel (which can itself be fixed or mobile)

  may preferably include lights or cutouts which allow

  will therefore partially show message elements or images shown on the second panel (rear). Moving one panel relative to the other will therefore cause visual interference and progressive appearance or disappearance of elements located on the rear panel

  thus allowing animation of the entire poster.

  For example, in the case of FIG. 2 representing a seaside landscape, the front panel could be limited substantially to the horizontal middle half of the display by representing

  the sea, the beach and the land, while the rear panel shows

  would feel the sky and the sun; under these conditions the tilting movement of one panel relative to the other would allow

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  to symbolize and represent the sunrise or sunset

  sinking or rising relative to the horizon.

  Various variants can be produced and the pivoting panel

  can perform a full rotation on itself.

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Claims (7)

  1 - Device for the public presentation of inr.forma- messages   tifs or advertising, of the type relating to display in public places and the device consisting of a quadrangular panel (6) receiving an interchangeable poster, and the device is   characterized in that said panel is mounted in the in- position   cline. 2 - Device according to claim 1   characterized in that the panel swivels in a sensitive plane-   vertical ment has a pivot axis close to the exit. center of gravity.   3 - Device according to claim I, characterized in that the panel carrying at least one poster is mounted so as to be able to pivot angulairemer.t in its pr.an substantially vertical between two pos-iions exrrêmes, the panel   being in each extreme position er pressed on a stop.   L - Device as claimed in the claim. 3, characterized in that the panel (6) is associated with motor means capable of varying the inc!: Naisor of the whole of the panel, in its mlar, so faron as two parallel edges (, 7 ') - move from a horizontal position to an inclined position, according to any angle.   3 - Device according to claim 3, characterized in that said motor means allow to vary the inclination of the entire panel and the passage of   the latter from a position in which two edges (7,7 ') parallel   are inclined relative to the horizontal at any angle to a symmetrical position in which the two edges are inclined in a direction opposite to the former. 2611296   6 - Device according to one of claims 3, 4 or 5,   characterized in that the panel (6) is pivotally mounted in its plane between two extreme positions of rest in which the panel rests on support stops, at least one of the two poisitions of rest corresponding to a positioning of the panel in which two parallel edges of the latter form   a non-zero angle with the horizontal and less than 45.   7 - Device according to one of claims 3 to 6, characterized in that the panel (6) is mounted pivotably movable in its plane between two rest positions in one of which   two of its parallel edges form a non-zero angle with the horizontal   zontale and the panel is mounted in unstable equilibrium between these two rest positions, said panel being able to move between these two positions by responding to stresses of low intensity and coming from the outside, such as wind or a natural force.   8 - Device according to one of claims 3, 4, 5 or 6,   characterized in that the means for angular displacement of the panel (6) in its plane are motor means, such as a   electric motor or a plurality of cylinders (14, 15).   9 - Device according to one of claims 3 to 8,   characterized in that it comprises a first fixed panel and a second movable panel, the second panel being pivotally mounted in its plane and being capable of at least partially obscuring the message or the representations appearing on the second panel. - Device according to claim 9, characterized in that one of the panels constituting the front panel has exposed parts such as lights, windows or cut parts, the relative movement of pivoting of a panel relative to the other creating effects optical 26 1 1296 he image change.