ES2319362B1 - ADVERTISING BROCHURE. - Google Patents

Abstract

Advertising brochure comprising a sheet (1) of paper, cardboard or similar on which motifs appear advertising (2) and pre-stamping lines (3) transversal and / or longitudinal that allow easy folding in a smaller size and the detachment of one or more portions of the sheet (1), carriers of advertising motifs (2), by breaking or torn from said pre-punched lines (3). The blade (11) presents in correspondence with the advertising reasons (2) a box (4) for user marking of products of your interest. The sheet (1) has second lines of pre-locked (6) arranged between the advertising motifs (2), to allow independent separation of each of the reasons (2) by the user. The sheet (1) has at least a scheduled zone (5) for user annotation of the Products of interest.

Description

Advertising brochure

Object of the invention

The present invention relates to a brochure advertising of the type formed by a sheet of paper, cardboard or similar on which appear advertising motifs of various products

Background of the invention

Nowadays it is common for many establishments edit advertising brochures to promote their products, delivering the leaflets on its own Store, by mail or direct mail.

These brochures can be from the simple page to the complex catalog consisting of a sheet of multiple pages stapled with a cover and index or a single sheet bent Advertised offers are listed with their price or discount shaping advertising motifs, either in the form of simple listed or in vignettes even with your photograph.

An example of a folded booklet is the one described in the utility model U200300248 of D. Valentin Villar Prado, in the that a brochure for public transport information is described and advertising comprising a sheet of sensitive extension in the which may include among other time items and / or maps, and that it is folded according to a longitudinal fold and a plurality of transversal folds that define a series of faces in which You can place advertising or advertising reasons. This booklet It is economically manufactured, however it has the disadvantage that the user cannot handle them comfortably by the high size that reaches once deployed.

The utility model is also known U8700323 by D. Gonzalo Murillo Merino Urquijo in which it is described a perfected promotional element consisting of a series of sheets stacked between two decks and attached as a checkbook or similar, said leaves presenting a climbing line near the cited loin, so that each leaf is removable in one portion. This portion of the sheet includes an offer on items to the sale or services that can be provided, discounts and the like. This device has a high manufacturing cost and is not Useful for use in the typical weekly deals of many supermarkets or hypermarkets.

The utility model is also known U284895 by D. Emilio R. Puig García, in which he describes a triptych whose consecutive portions have a scaled on their part upper, its width always being equal, said triptych being folded asymmetrically on itself, being in said sheets a plurality of entertainment, taking in one of them the everyone's solution and being the first one destined to advertising.

From all of the above the usual way of make the domestic purchase of an average user is the realization from the list of products on a separate piece of paper or the memorization of said list if it is not very long, with the consequent risk of forgetting what products you want to buy in a determined establishment.

Description of the invention

The advertising brochure of this invention It presents some technical peculiarities designed to facilitate the work of making the shopping list to the consumer user.

In fact, the leaflet of the brochure presents some transverse and / or longitudinal pre-punch lines that allow its easy bending in a smaller size due to weakening defined by said pre-punch lines. In addition the sheet is easily removable in portions by detachment by the pre-punched lines of one or more fragments containing one or more advertising reasons. In this way the user can reduce the size of the brochure to simply the areas of it that you interest, discarding the rest.

It is also planned that each the reasons advertising comprises a checkbox by the user, so the user can easily configure the list of the purchase by checking the corresponding box of the products of  your interest

The brochure is also expected to include at least one zone scheduled for writing or annotation by part of the user of those products that you want or need to buy. By example in the elaboration of the shopping list you can take advantage said area, noting the products you need, and not listed in the brochure, plus those products that you have observed in the rest of the advertising brochure that are also of your interest being able to make a shopping list based on the offers contained in The brochure quickly and easily.

It is also planned that the sheet present a few pre-locked seconds that divide the motives advertising each other, thus enabling the possibility that the user can comfortably extract the advertising reasons independent that are of your interest to make the purchase.

Optionally the brochure includes a cover of presentation at one end of the sheet to identify the company and the period of validity among other data in one of its expensive faces when folded.

Description of the figures

To complement the description that is being performing and in order to facilitate the understanding of characteristics of the invention, is attached herein descriptive a set of drawings in which, for illustrative purposes and not limiting, the following has been represented:

- Figure 1 shows an elevation view extended leaflet front, and an enlarged detail of some portions bearing advertising motifs, separated by Pre-torn by pre-punched lines.

- Figure 2 shows a rear view of the Extended brochure

- Figure 3 shows a perspective view of the folded booklet.

Preferred Embodiment of the Invention

As can be seen in the figures referenced the brochure is constituted by a sheet (1), of paper preferably, presenting on its surface a plurality of advertising motifs (2) of various products, the sheet (1) being divided into several portions by some pre-punching lines (3) transverse that facilitate bending to a smaller size, or the separation of one or more portions of said sheet (1) by tearing by the user of the pre-punched lines (3).

The advertising reasons (2) incorporate a checkbox (4) next to the text and / or the photograph related to The offer presented.

The sheet (1) has part of its surface a set of zones (5) for writing or annotation by the user of the products you wish to purchase. In turn, the sheet (1) presents a second pre-punching lines (6) that divide to advertising reasons (2) with each other, to allow a independent separation of said grounds (2) by the Username.

Optionally, at one end of the sheet (1) is an identification cover (7) and information, suitable for being in a visible position when the booklet is folded, as shown in figure 3.

Once nature is sufficiently described of the invention, as well as a preferred embodiment, for the appropriate purposes that the materials, form, size and arrangement of the elements described may be modified, as long as this does not imply an alteration of the essential features of the invention claimed in continuation.

Claims (3)

1. Advertising brochure, of the type that includes a sheet (1) of paper, cardboard or similar on which there are advertising motifs (2) of various products, characterized in that said sheet (1) has pre-punched lines (3) transversal and / or longitudinal that allow its easy folding in a smaller size and the detachment of one or more portions of the sheet (1), carriers of advertising motifs (2), by breaking or tearing said pre-punched lines (3) and because said sheet (11) presents in correspondence with the advertising reasons (2) a box (4) for the marking by the user of the products of interest. 2. Brochure, according to claim 1, characterized in that the sheet (1) has at least one pattern area (5) for the user to write down the products of interest. 3. Brochure, according to claim 1, characterized in that the sheet (1) has second pre-punched lines (6) arranged between the advertising motifs (2), to allow independent separation of each of the motifs (2) by part of the user.