EP2859514A1 - Plateforme d'offres inter-dispositifs - Google Patents

Plateforme d'offres inter-dispositifs

Info

Publication number
EP2859514A1
EP2859514A1 EP13731580.0A EP13731580A EP2859514A1 EP 2859514 A1 EP2859514 A1 EP 2859514A1 EP 13731580 A EP13731580 A EP 13731580A EP 2859514 A1 EP2859514 A1 EP 2859514A1
Authority
EP
European Patent Office
Prior art keywords
offers
user
offer
user device
interface
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP13731580.0A
Other languages
German (de)
English (en)
Inventor
John Newman FAITH
Jagjit Singh BATH
Eithan ZILKHA
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
RetailMeNot Inc
Original Assignee
RetailMeNot Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=49716028&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=EP2859514(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by RetailMeNot Inc filed Critical RetailMeNot Inc
Publication of EP2859514A1 publication Critical patent/EP2859514A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0225Avoiding frauds
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239Online discounts or incentives
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Definitions

  • the offers engine 12 includes a control module 14, an application program interface (API) server 16, a web server 18, an ingest module 20, an administration module 22, a data store 24, and a cache server 23. These components, in some embodiments, communicate with one another in order to provide the functionality of the offers engine 12 described herein.
  • API application program interface
  • the offers engine 12 operates in the illustrated environment by communicating with a number of different devices and transmitting instructions to various devices to communicate with one another.
  • the number of illustrated merchant servers, affiliate network servers, third-party servers, user devices, and administrator devices is selected for explanatory purposes only, and embodiments are not limited to the specific number of any such devices illustrated by Figure 1.
  • the data about new offers may be an affiliate data-feed from an affiliate network containing a plurality of offer records (e.g., more than 100), each record identifying offer terms, a merchant, a URL of the merchant associated with the offer, a product description, and an offer identifier.
  • the ingest module 22 may periodically query such data-feeds from the affiliate-network servers 44 or 46, parse the data- feeds, and iterate through (or map each entry to one of a plurality of processes operating in parallel) the records in the data-feeds. Bulk, automated processing of such data- feeds is expected to lower operating costs of the offers engine 12.
  • the data store 24 may include various types of data stores, including relational or non-relational databases, document collections, hierarchical key-value pairs, or memory images, for example.
  • the data store 24 includes a user data store 56, a session data store 58, an offers data store 60, and an analytics data store 62. These data stores 56, 58, 60, and 62 may be stored in a single database, document, or the like, or may be stored in separate data structures.
  • each user profile includes a list of other users identified by the user of the user profile as being people in whose commentary on, or curation of, offers the user is interested, thereby forming an offers- interest graph.
  • users have control of their data, including what is stored and who can view the data, and can choose to opt-in to the collection and storage of such user data to improve their experience with the offers engine 12.
  • Illustrated process 80 includes determining whether the user is searching for offers, as indicated by block 88.
  • the user may express their intention to search for offers by entering search terms in a text entry box and selecting a button to request a search in accordance with the entered search term.
  • the user device may transmit a request for offers satisfying the entered search criteria, as indicated by block 90.
  • the transmitted request may be in the form of a GET request or an API call to the web server 18 or the API server 16 of the offers engine 12 of Figure 1.
  • the process 80 includes determining whether the user requests offers previously designated by the user, as indicated by block 96.
  • the offers interface may include an input by which a user can designate an offer, such as designating offers as being a user favorite, designating offers as being ranked in a particular fashion, or designating offers as likely being of interest to some other user, such as users adjacent one another in a social graph.

Landscapes

  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention porte sur un procédé mis en œuvre par ordinateur, le procédé consistant à : accéder à un profil d'utilisateur de moteur d'offres associé à un utilisateur et à un moteur d'offres, le profil d'utilisateur de moteur d'offres comprenant une pluralité d'attributs associés à une personnalisation d'une interface d'offres, l'interface d'offres étant configurée pour fournir une pluralité d'offres de marchand; recevoir sur un réseau, en provenance d'un premier dispositif utilisateur et dans une première session de l'interface d'offres, une modification apportée à un attribut de la pluralité d'attributs du profil d'utilisateur de moteur d'offres; stocker l'attribut modifié dans le profil d'utilisateur de moteur d'offres; recevoir sur un réseau une demande d'accès à l'interface d'offres dans une seconde session en provenance d'un second dispositif utilisateur; modifier, à l'aide d'un processeur, l'interface d'offres sur la base de l'attribut modifié afin de produire une interface d'offres personnalisée, et transmettre sur un réseau l'interface d'offres personnalisée au second dispositif utilisateur pour qu'il l'utilise dans la seconde session.
EP13731580.0A 2012-06-11 2013-06-11 Plateforme d'offres inter-dispositifs Withdrawn EP2859514A1 (fr)

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US201261658387P 2012-06-11 2012-06-11
US201261658404P 2012-06-11 2012-06-11
US201261658408P 2012-06-12 2012-06-12
US201261665740P 2012-06-28 2012-06-28
US201261707527P 2012-09-28 2012-09-28
US13/836,110 US20130332284A1 (en) 2012-06-11 2013-03-15 Cross-device offers platform
PCT/US2013/045132 WO2013188370A1 (fr) 2012-06-11 2013-06-11 Plateforme d'offres inter-dispositifs

Publications (1)

Publication Number Publication Date
EP2859514A1 true EP2859514A1 (fr) 2015-04-15

Family

ID=49716028

Family Applications (1)

Application Number Title Priority Date Filing Date
EP13731580.0A Withdrawn EP2859514A1 (fr) 2012-06-11 2013-06-11 Plateforme d'offres inter-dispositifs

Country Status (5)

Country Link
US (19) US9639853B2 (fr)
EP (1) EP2859514A1 (fr)
AU (1) AU2013274454A1 (fr)
CA (3) CA3129998A1 (fr)
WO (2) WO2013188373A1 (fr)

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US10304074B2 (en) 2019-05-28
US10586244B2 (en) 2020-03-10
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US11321728B2 (en) 2022-05-03
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US20200034864A1 (en) 2020-01-30
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US20190259049A1 (en) 2019-08-22
US20200242649A1 (en) 2020-07-30
US11068922B2 (en) 2021-07-20
US20190287127A1 (en) 2019-09-19
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US10664857B2 (en) 2020-05-26
US11244337B2 (en) 2022-02-08
US20130332283A1 (en) 2013-12-12
US20170200178A1 (en) 2017-07-13
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US10346867B2 (en) 2019-07-09
US9639853B2 (en) 2017-05-02
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US9881315B2 (en) 2018-01-30
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