Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0276—Advertisement creation
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
  • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
  • G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

Definitions

• the present invention relates to a method of managing promotional techniques for controlling customer flows and technical resources required in a promotional operation. It also relates to a cashing system and a computer program product implementing such a method.
• promotion techniques means different techniques based on promotional means for granting a temporary commercial advantage to a customer, such as coupons or coupons.
• promotion promotional means are given / offered to customers, entitling them to a reduction, a credit, a refund, or a free on an immediate purchase or later.
• An object of the present invention is to overcome the aforementioned drawbacks.
• Another object of the present invention is to control the control of the technical resources required for the implementation of a promotional operation.
• Another object of the present invention is to reduce the posterior technical effect of promotional techniques.
• the invention relates, according to a first aspect, to an information processing method for generating a promotional means granting a commercial advantage to a customer at a point of sale, this method comprising a programming step of a value of the promotional means according to at least one technical constraint relating to said point of sale.
• the invention relates to an information processing system for generating a promotional means granting a commercial advantage to a customer at a point of sale, this system comprising a generator configured to program a value of the promotional means. according to at least one technical constraint relating to said point of sale.
• the invention relates, in a third aspect, to a collection system incorporating the system summarized above.
• the invention relates to a computer program product implemented on a memory medium that can be implemented in a computer processing unit and includes instructions for implementing the process summarized above.
• a computer program product implemented on a memory medium that can be implemented in a computer processing unit and includes instructions for implementing the process summarized above.
• a point of sale may be an online sales site (an e-commerce site), a shop, a shop, a supermarket, a supermarket, a hypermarket, a shopping center, or more generally a place / space of real or virtual sale.
• the generator 10 of promotional means 2 is configured to program the value (that is to say, the actual commercial advantage), in time, the promotional means 2 according to the technical constraints 3-5 which reflect any technical factor likely to favor / disadvantage the promotional operation.
• the identifier 1 is any data allowing to designate one or more customer (s) or one or more potential customer (s) such as a customer number, an email address, a postal address, a telephone number, a postal code (to designate a set of customers), a surname / first name, an age group, gender (male / female), working hours (administrative hours, night time for example), status (retired or no), a purchase amount already paid or to be paid, attendance at the point of sale, the number of items, the number of loyalty points, a promotion code, for example.
• the identifier 1 is provided to the generator 10 at the time of payment of an item purchase (s) at the point of sale.
• This identifier 1 can be, in particular, retrieved from a loyalty card, a receipt, a payment card, a prospectus (a bar code), a smart card, a gift card, or more generally, from information provided by the customer at the time of a registration step (online or in store) at the point of sale (email address, postal code, surname / first name, age, gender for example).
• a specific identifier 1 of one or more potential customer (s) for example, gender (male / female), postal code, status (retired or not) may be provided to the generator 10 to generate promotional means 2 to be distributed to this client (s).
• the identifier 1 can be any data (bar code, brand name, manufacturer, origin, version, range, category, volume for example) to designate one or more product (s) and / or service (s), or one or more class (es) of product (s) and / or service (s) proposed by the point of sale (household appliances, food products, destinations / lengths of stay for example) .
• the identifier 1 may be, in particular, a combination of a first datum relating to one or more client (s), and a second datum relating to one or more product (s) / service (s) proposed ( s) by the point of sale.
• the supply of the identifier 1 triggers the issuing, by the generator 10, of a promotional means 3 whose duration of validity and the value (percentage reduction, a free, a refund, or a credit unit) hold account of technical constraints 3-5 related to the point of sale.
• the technical constraints 3-5 include, by way of non-limiting examples, the capabilities 3 of the point of sale in terms of
• o o managing the flow of customers (number of boxes for example) or connections (servers, allocated bandwidth for example) in the case of an online point of sale; o means of logistics, receipt, replenishment and delivery of the product (s) / service (s) concerned by the promotional operation;
• user preferences are taken into account by the generator 10 promotional means.
• promotional means having respective values, durations or relating to different products / services, may be offered to a customer.
• the promotional means generator 10 is provided with calculation means configured to solve optimization problems with or without constraints (multidimensional optimization, regression, control networks). neurons, for example) to account for technical constraints 3- 5.
• Promotional means 2, issued by the generator 10 according to the technical constraints 3-5, on behalf of the identifier 1 may be sent to the customer holding the identifier 1 (by email, SMS, postal mail for example) ;
• a loyalty card stored in a memory area included in a loyalty card, a smart card, or an electronic payment means available to the customer;
• the promotional means generator 10 is configured to be integrated in any collection computer system. It follows that the identifier 1 can be automatically provided to the parent 10 by the collection computer system; and
• the promotional means 2 (that is to say the commercial advantage) generated by the generator 10 can be immediately taken into account by the collection computer system.
• the system by providing a predefined identifier 1 (for example, the total amount of a purchase, the number of a customer, or the barcode of a product) to the promotional means generator 10, the system In other words, the collection computer obtains in return the commercial advantage (that is, the current value of the promotional means 2) to be applied to the current collection.
• a predefined identifier 1 for example, the total amount of a purchase, the number of a customer, or the barcode of a product
• the generator 10 of promotional means is programmed to generate to this client designated by a certain identifier 1, a promotional means 2 whose - value decreases linearly in time from a certain value (if it is expressed in monetary unit) or 100% (if it expressed as a percentage) to the zero value to avoid the subsequent effect of the promotional transaction.
• This has the technical effect that the average sales price of the product / service being promoted at the end of the promotion period smoothly matches the average sales value of that product before it is sold. promotion.
• the value has a distribution limited in time and inversely proportional to a predictive modeling of the flow of customers in order to better manage limited technical resources (number of boxes, means of exposure for example).
• Promotional means 2 includes, for example, the date of issue, its initial value, the date of its end of validity, the law of variation of its value, a vector of (value_i, date_i), a product / service identifier concerned by the promotion, a customer identifier, an identifier of a geographical area, a point of sale identifier. These examples are of course not limiting because other information such as legal or financial can be included in the promotional medium 2.
• promotional means 2 or any other means including this promotional means 2, the cashing system is programmed to read or determine (for example, by report to the current date, or in relation to the identifier 1) the value of the promotional medium 2 and to take it into account.
• generator here covers any physical box incorporating a processor programmed to perform one or more predetermined functions, or any software application (program or subroutine, plugin) implemented on a processor, independently or in combination with other applications with other software applications.

Landscapes

• Business, Economics & Management (AREA)
• Strategic Management (AREA)
• Engineering & Computer Science (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Finance (AREA)
• Economics (AREA)
• Game Theory and Decision Science (AREA)
• Entrepreneurship & Innovation (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• Management, Administration, Business Operations System, And Electronic Commerce (AREA)
• Cash Registers Or Receiving Machines (AREA)

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Publications (1)

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• 2012
  • 2012-05-25 FR FR1254864A patent/FR2991087A1/fr not_active Withdrawn
• 2013
  • 2013-05-23 WO PCT/FR2013/051133 patent/WO2013175134A1/fr active Application Filing
  • 2013-05-23 RU RU2014151887A patent/RU2618936C2/ru not_active IP Right Cessation
  • 2013-05-23 US US14/123,270 patent/US20150120435A1/en not_active Abandoned
  • 2013-05-23 EP EP13728477.4A patent/EP2856411A1/de not_active Withdrawn

Non-Patent Citations (2)

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