EP2856411A1 - Method and system for controlling flows of customers and technical resources - Google Patents

Method and system for controlling flows of customers and technical resources

Info

Publication number
EP2856411A1
EP2856411A1 EP13728477.4A EP13728477A EP2856411A1 EP 2856411 A1 EP2856411 A1 EP 2856411A1 EP 13728477 A EP13728477 A EP 13728477A EP 2856411 A1 EP2856411 A1 EP 2856411A1
Authority
EP
European Patent Office
Prior art keywords
sale
point
promotional
value
promotional means
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP13728477.4A
Other languages
German (de)
French (fr)
Inventor
Benoit Ferlin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ONEY BANK
Original Assignee
BANQUE ACCORD
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by BANQUE ACCORD filed Critical BANQUE ACCORD
Publication of EP2856411A1 publication Critical patent/EP2856411A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

Definitions

  • the present invention relates to a method of managing promotional techniques for controlling customer flows and technical resources required in a promotional operation. It also relates to a cashing system and a computer program product implementing such a method.
  • promotion techniques means different techniques based on promotional means for granting a temporary commercial advantage to a customer, such as coupons or coupons.
  • promotion promotional means are given / offered to customers, entitling them to a reduction, a credit, a refund, or a free on an immediate purchase or later.
  • An object of the present invention is to overcome the aforementioned drawbacks.
  • Another object of the present invention is to control the control of the technical resources required for the implementation of a promotional operation.
  • Another object of the present invention is to reduce the posterior technical effect of promotional techniques.
  • the invention relates, according to a first aspect, to an information processing method for generating a promotional means granting a commercial advantage to a customer at a point of sale, this method comprising a programming step of a value of the promotional means according to at least one technical constraint relating to said point of sale.
  • the invention relates to an information processing system for generating a promotional means granting a commercial advantage to a customer at a point of sale, this system comprising a generator configured to program a value of the promotional means. according to at least one technical constraint relating to said point of sale.
  • the invention relates, in a third aspect, to a collection system incorporating the system summarized above.
  • the invention relates to a computer program product implemented on a memory medium that can be implemented in a computer processing unit and includes instructions for implementing the process summarized above.
  • a computer program product implemented on a memory medium that can be implemented in a computer processing unit and includes instructions for implementing the process summarized above.
  • a point of sale may be an online sales site (an e-commerce site), a shop, a shop, a supermarket, a supermarket, a hypermarket, a shopping center, or more generally a place / space of real or virtual sale.
  • the generator 10 of promotional means 2 is configured to program the value (that is to say, the actual commercial advantage), in time, the promotional means 2 according to the technical constraints 3-5 which reflect any technical factor likely to favor / disadvantage the promotional operation.
  • the identifier 1 is any data allowing to designate one or more customer (s) or one or more potential customer (s) such as a customer number, an email address, a postal address, a telephone number, a postal code (to designate a set of customers), a surname / first name, an age group, gender (male / female), working hours (administrative hours, night time for example), status (retired or no), a purchase amount already paid or to be paid, attendance at the point of sale, the number of items, the number of loyalty points, a promotion code, for example.
  • the identifier 1 is provided to the generator 10 at the time of payment of an item purchase (s) at the point of sale.
  • This identifier 1 can be, in particular, retrieved from a loyalty card, a receipt, a payment card, a prospectus (a bar code), a smart card, a gift card, or more generally, from information provided by the customer at the time of a registration step (online or in store) at the point of sale (email address, postal code, surname / first name, age, gender for example).
  • a specific identifier 1 of one or more potential customer (s) for example, gender (male / female), postal code, status (retired or not) may be provided to the generator 10 to generate promotional means 2 to be distributed to this client (s).
  • the identifier 1 can be any data (bar code, brand name, manufacturer, origin, version, range, category, volume for example) to designate one or more product (s) and / or service (s), or one or more class (es) of product (s) and / or service (s) proposed by the point of sale (household appliances, food products, destinations / lengths of stay for example) .
  • the identifier 1 may be, in particular, a combination of a first datum relating to one or more client (s), and a second datum relating to one or more product (s) / service (s) proposed ( s) by the point of sale.
  • the supply of the identifier 1 triggers the issuing, by the generator 10, of a promotional means 3 whose duration of validity and the value (percentage reduction, a free, a refund, or a credit unit) hold account of technical constraints 3-5 related to the point of sale.
  • the technical constraints 3-5 include, by way of non-limiting examples, the capabilities 3 of the point of sale in terms of
  • o o managing the flow of customers (number of boxes for example) or connections (servers, allocated bandwidth for example) in the case of an online point of sale; o means of logistics, receipt, replenishment and delivery of the product (s) / service (s) concerned by the promotional operation;
  • user preferences are taken into account by the generator 10 promotional means.
  • promotional means having respective values, durations or relating to different products / services, may be offered to a customer.
  • the promotional means generator 10 is provided with calculation means configured to solve optimization problems with or without constraints (multidimensional optimization, regression, control networks). neurons, for example) to account for technical constraints 3- 5.
  • Promotional means 2, issued by the generator 10 according to the technical constraints 3-5, on behalf of the identifier 1 may be sent to the customer holding the identifier 1 (by email, SMS, postal mail for example) ;
  • a loyalty card stored in a memory area included in a loyalty card, a smart card, or an electronic payment means available to the customer;
  • the promotional means generator 10 is configured to be integrated in any collection computer system. It follows that the identifier 1 can be automatically provided to the parent 10 by the collection computer system; and
  • the promotional means 2 (that is to say the commercial advantage) generated by the generator 10 can be immediately taken into account by the collection computer system.
  • the system by providing a predefined identifier 1 (for example, the total amount of a purchase, the number of a customer, or the barcode of a product) to the promotional means generator 10, the system In other words, the collection computer obtains in return the commercial advantage (that is, the current value of the promotional means 2) to be applied to the current collection.
  • a predefined identifier 1 for example, the total amount of a purchase, the number of a customer, or the barcode of a product
  • the generator 10 of promotional means is programmed to generate to this client designated by a certain identifier 1, a promotional means 2 whose - value decreases linearly in time from a certain value (if it is expressed in monetary unit) or 100% (if it expressed as a percentage) to the zero value to avoid the subsequent effect of the promotional transaction.
  • This has the technical effect that the average sales price of the product / service being promoted at the end of the promotion period smoothly matches the average sales value of that product before it is sold. promotion.
  • the value has a distribution limited in time and inversely proportional to a predictive modeling of the flow of customers in order to better manage limited technical resources (number of boxes, means of exposure for example).
  • Promotional means 2 includes, for example, the date of issue, its initial value, the date of its end of validity, the law of variation of its value, a vector of (value_i, date_i), a product / service identifier concerned by the promotion, a customer identifier, an identifier of a geographical area, a point of sale identifier. These examples are of course not limiting because other information such as legal or financial can be included in the promotional medium 2.
  • promotional means 2 or any other means including this promotional means 2, the cashing system is programmed to read or determine (for example, by report to the current date, or in relation to the identifier 1) the value of the promotional medium 2 and to take it into account.
  • generator here covers any physical box incorporating a processor programmed to perform one or more predetermined functions, or any software application (program or subroutine, plugin) implemented on a processor, independently or in combination with other applications with other software applications.

Abstract

A method for processing information to generate a promotional means (2) granting a commercial advantage to a customer at a point of sale, said method comprising a step of programming a value of the promotional means on the basis of at least one technical constraint (3-5) related to said point of sale.

Description

METHODE ET SYSTEME DE CONTROLE DE FLUX DE CLIENTS ET DE  METHOD AND SYSTEM FOR CONTROLLING CUSTOMER AND CUSTOMER FLOW
RESSOURCES TECHNIQUES  TECHNICAL RESOURCES
La présente invention se rapporte à un procédé de gestion des techniques promotionnelles pour le contrôle des flux de clients et des ressources techniques nécessaires dans une opération promotionnelle. Elle se rapporte, également, à un système d'encaissement et à un produit programme d'ordinateur mettant en œuvre un tel procédé. The present invention relates to a method of managing promotional techniques for controlling customer flows and technical resources required in a promotional operation. It also relates to a cashing system and a computer program product implementing such a method.
On entend, ci-après, par « techniques promotionnelles » les différentes techniques basées sur des moyens promotionnels permettant d'accorder un avantage commercial temporaire à un client, tels que les coupons ou les bons de réduction. Hereinafter, the term "promotional techniques" means different techniques based on promotional means for granting a temporary commercial advantage to a customer, such as coupons or coupons.
En effet, pendant une durée prédéfinie (dite de promotion), des moyens promotionnels sont remis/proposés aux clients, leur donnant droit à une réduction, un avoir, un remboursement, ou une gratuité sur un achat immédiat ou ultérieur. Indeed, during a predefined period (so-called promotion), promotional means are given / offered to customers, entitling them to a reduction, a credit, a refund, or a free on an immediate purchase or later.
Ces moyens promotionnels ont, généralement, pour effet de stimuler la demande à court terme, se traduisant par une nette augmentation des ventes et du trafic pendant la période de promotion. These promotional means generally have the effect of stimulating demand in the short term, resulting in a significant increase in sales and traffic during the promotional period.
Cependant, et en dépit de l'intérêt commercial qu'elles peuvent apporter, les techniques promotionnelles sont généralement sources de dysfonctionnements techniques. La mise en place d'une promotion nécessite, en effet, la mobilisation et l'allocation de plusieurs ressources techniques pendant toute la durée de la promotion pour la gestion des flux de clients et/ou de(s) produit(s)/service(s) en promotion. Ces difficultés techniques se manifestent par des besoins additionnels, par rapport aux capacités, en termes de ressources techniques, du point de vente avant l'opération promotionnelle (des dispositifs techniques additionnelles nécessaires, par exemples, pour le transport/réception, le stockage/inventaire, la présentation/exposition, le réapprovisionnement, la vente (caisses, ordinateurs, ou serveurs/bande passante dans le cas du e- commerce par exemple), la livraison du produit/service en promotion). Notamment, d'autres difficultés techniques se posent à la fin de la période de promotion, généralement marquée par une nette baisse des ventes à cause des effets postérieurs des techniques promotionnelles. Il s'ensuit que des ressources techniques doivent être réajustées en conséquence (moyens de stockage, d'exposition, de livraison, serveurs, bande passante par exemple). However, and despite the commercial interest that they can bring, promotional techniques are generally sources of technical malfunctions. The implementation of a promotion requires the mobilization and allocation of several technical resources throughout the duration of the promotion for the management of customer flows and / or (s) product (s) / service (s) on sale. These technical difficulties are manifested by additional needs, in relation to the capacities, in terms of technical resources, of the point of sale before the promotional operation (additional technical devices necessary, for example, for transport / reception, storage / inventory , the presentation / exhibition, the replenishment, the sale (crates, computers, or servers / bandwidth in the case of e-commerce for example), the delivery of the product / service on promotion). In particular, other technical difficulties arise at the end of the promotional period, generally marked by a sharp drop in sales because of the later effects of promotional techniques. It follows that technical resources must be readjusted accordingly (means of storage, exposure, delivery, servers, bandwidth for example).
Un objet de la présente invention est de remédier aux inconvénients précités. An object of the present invention is to overcome the aforementioned drawbacks.
Un autre objet de la présente invention est de maîtriser le contrôle des ressources techniques requises pour la mise en œuvre d'une opération promotionnelle. Another object of the present invention is to control the control of the technical resources required for the implementation of a promotional operation.
Un autre objet de la présente invention est de réduire l'effet technique postérieur des techniques promotionnelles. Another object of the present invention is to reduce the posterior technical effect of promotional techniques.
A cet effet, l'invention se rapporte, selon un premier aspect, à un procédé de traitement d'informations pour générer un moyen promotionnel accordant un avantage commercial à un client en un point de vente, ce procédé comprenant une étape de programmation d'une valeur du moyen promotionnel en fonction d'au moins une contrainte technique relative audit point de vente. L'invention se rapporte, selon un deuxième aspect, à un système de traitement d'informations pour générer un moyen promotionnel accordant un avantage commercial à un client en un point de vente, ce système comprenant un générateur configuré pour programmer une valeur du moyen promotionnel en fonction d'au moins une contrainte technique relative audit point de vente. For this purpose, the invention relates, according to a first aspect, to an information processing method for generating a promotional means granting a commercial advantage to a customer at a point of sale, this method comprising a programming step of a value of the promotional means according to at least one technical constraint relating to said point of sale. According to a second aspect, the invention relates to an information processing system for generating a promotional means granting a commercial advantage to a customer at a point of sale, this system comprising a generator configured to program a value of the promotional means. according to at least one technical constraint relating to said point of sale.
L'invention se rapporte, selon un troisième aspect, à un système d'encaissement intégrant le système résumé ci-dessus. The invention relates, in a third aspect, to a collection system incorporating the system summarized above.
L'invention se rapporte, selon un quatrième aspect, à un produit programme d'ordinateur implémenté sur un support mémoire, susceptible d'être mis en œuvre au sein d'une unité de traitement informatique et comprenant des instructions pour la mise en œuvre du procédé résumé ci-dessus. D'autres caractéristiques et avantages de l'invention apparaîtront plus clairement et de manière concrète à la lecture de la description ci-après de modes de réalisation préférés, laquelle est faite en référence à la figure annexée qui illustre une représentation fonctionnelle non-limitative d'un générateur de moyens promotionnels selon un mode de réalisation. According to a fourth aspect, the invention relates to a computer program product implemented on a memory medium that can be implemented in a computer processing unit and includes instructions for implementing the process summarized above. Other features and advantages of the invention will appear more clearly and concretely on reading the following description of preferred embodiments, which is made with reference to the appended figure which illustrates a non-limiting functional representation of a promotional means generator according to one embodiment.
Sur la figure est représenté un générateur 10 d'un moyen promotionnel 2 pour le compte d'un identifiant 1, tout en tenant compte de contraintes techniques 3-5 liés à un point de vente. Bien entendu, un point de vente peut être un site de vente en ligne (un site e-commerce), un magasin, une boutique, une superette, un supermarché, un hypermarché, un centre commercial, ou plus généralement un lieu/espace de vente réel ou virtuel. In the figure is shown a generator 10 of a promotional means 2 on behalf of an identifier 1, while taking into account technical constraints 3-5 related to a point of sale. Of course, a point of sale may be an online sales site (an e-commerce site), a shop, a shop, a supermarket, a supermarket, a hypermarket, a shopping center, or more generally a place / space of real or virtual sale.
En effet, le générateur 10 de moyens promotionnels 2 est configuré pour programmer la valeur (c'est-à-dire, l'avantage commercial effectif), dans le temps, du moyen promotionnel 2 en fonction des contraintes techniques 3-5 qui reflètent tout facteur technique susceptible de favoriser/défavoriser l'opération promotionnelle. Indeed, the generator 10 of promotional means 2 is configured to program the value (that is to say, the actual commercial advantage), in time, the promotional means 2 according to the technical constraints 3-5 which reflect any technical factor likely to favor / disadvantage the promotional operation.
L'identifiant 1 est toute donnée permettant de désigner un ou plusieurs client(s) ou un ou plusieurs client(s) potentiel(s) telle qu'un numéro de client, une adresse courriel, une adresse postale, un numéro de téléphone, un code postal (pour désigner un ensemble de clients), un nom/prénom, une tranche d'âge, le genre (masculin/féminin), les horaires de travail (horaires administratifs, horaires de nuit par exemple), le statut (retraité ou non), un montant d'achat déjà réglé ou à régler, la fréquentation du point de vente, le nombre d'articles, le nombre de points de fidélité, un code de promotion par exemple. The identifier 1 is any data allowing to designate one or more customer (s) or one or more potential customer (s) such as a customer number, an email address, a postal address, a telephone number, a postal code (to designate a set of customers), a surname / first name, an age group, gender (male / female), working hours (administrative hours, night time for example), status (retired or no), a purchase amount already paid or to be paid, attendance at the point of sale, the number of items, the number of loyalty points, a promotion code, for example.
Dans un mode de réalisation, l'identifiant 1 est fourni au générateur 10 au moment du règlement d'un achat d'article(s) auprès du point de vente. Cet identifiant 1 peut être, notamment, récupéré depuis une carte de fidélité, un ticket de caisse, une carte de paiement, un prospectus (un code à barre), une carte à puce, une carte cadeau, ou plus généralement, depuis des informations fournies au préalable par le client au moment d'une étape d'enregistrement (en ligne ou en magasin) auprès du point de vente (adresse courriel, code postale, nom/prénom, âge, genre par exemple). En variante, un identifiant 1 spécifique d'un ou plusieurs client(s) potentiel(s) (par exemple, le genre (masculin/féminin), le code postale, le statut (retraité ou non)) peut être fourni au générateur 10 pour générer des moyens promotionnels 2 destinés à être distribués à ce(s) client(s). In one embodiment, the identifier 1 is provided to the generator 10 at the time of payment of an item purchase (s) at the point of sale. This identifier 1 can be, in particular, retrieved from a loyalty card, a receipt, a payment card, a prospectus (a bar code), a smart card, a gift card, or more generally, from information provided by the customer at the time of a registration step (online or in store) at the point of sale (email address, postal code, surname / first name, age, gender for example). Alternatively, a specific identifier 1 of one or more potential customer (s) (for example, gender (male / female), postal code, status (retired or not) may be provided to the generator 10 to generate promotional means 2 to be distributed to this client (s).
En variante ou en combinaison, l'identifiant 1 peut être toute donnée (code à barre, nom de marque, fabriquant, origine, version, gamme, catégorie, volume par exemple) permettant de désigner un ou plusieurs produit(s) et/ou service(s), ou une ou plusieurs classe(s) de produit(s) et/ou de service(s) proposé(s) par le point de vente (produits électroménager, produits alimentaire, destinations/durées de séjours par exemple). Alternatively or in combination, the identifier 1 can be any data (bar code, brand name, manufacturer, origin, version, range, category, volume for example) to designate one or more product (s) and / or service (s), or one or more class (es) of product (s) and / or service (s) proposed by the point of sale (household appliances, food products, destinations / lengths of stay for example) .
L'identifient 1 peut être, notamment, une combinaison d'une première donnée se rapportant à un ou plusieurs client(s), et d'une deuxième donnée se rapportant à un ou plusieurs produit(s)/service(s) proposé(s) par le point de vente. The identifier 1 may be, in particular, a combination of a first datum relating to one or more client (s), and a second datum relating to one or more product (s) / service (s) proposed ( s) by the point of sale.
La fourniture de l'identifiant 1 déclenche l'émission, par le générateur 10, d'un moyen promotionnel 3 dont la durée de validité et la valeur (réduction en pourcentage, une gratuité, un remboursement, ou un avoir en unité monétaire) tiennent compte des contraintes techniques 3-5 liés au point de vente. The supply of the identifier 1 triggers the issuing, by the generator 10, of a promotional means 3 whose duration of validity and the value (percentage reduction, a free, a refund, or a credit unit) hold account of technical constraints 3-5 related to the point of sale.
Les contraintes techniques 3-5 comprennent, à titre d'exemples non- limitatifs, les capacités 3 du point de vente en termes The technical constraints 3-5 include, by way of non-limiting examples, the capabilities 3 of the point of sale in terms of
o de surface et de moyens techniques (supports, moyens de conditionnement, moyens de présentation et d'exposition par exemple) à la disposition du point de vente pour l'exposition et/ou la présentation du produit/service concerné par l'opération promotionnelle, ainsi q u e d'autres produit(s)/service(s) (notamment, des produits/services équivalents);  o surface and technical means (media, means of packaging, means of presentation and exhibition for example) at the disposal of the point of sale for the exhibition and / or the presentation of the product / service concerned by the promotional operation as well as other product (s) / service (s) (including equivalent products / services);
o d'espace et de moyens de stockage disponible ;  o space and storage facilities available;
o de gestion du flux de clients (nombre de caisses par exemple) ou de connexions (serveurs, bande passante allouée par exemple) dans le cas d'un point de vente en ligne; o de moyens de logistique, de réception, de réapprovisionnement, et de livraison des produit(s)/service(s) concerné(s) par l'opération promotionnelle; o managing the flow of customers (number of boxes for example) or connections (servers, allocated bandwidth for example) in the case of an online point of sale; o means of logistics, receipt, replenishment and delivery of the product (s) / service (s) concerned by the promotional operation;
des modélisations 4 descriptives et/ou prédictives concernant les clients, basées sur un historique récent des flux de ceux-ci, telles que  descriptive and / or predictive modeling with respect to the clients, based on a recent history of the flows thereof, such as
o la distribution dans le temps (par jour, par semaine, par mois, par événement : fêtes/vacances/jours fériés par exemple) des flux des clients à ce point de vente ;  o the distribution over time (per day, per week, per month, per event: holidays / holidays / holidays for example) of customer flows at this point of sale;
o la distribution géographique des clients (en fonction de leurs codes postaux, adresses postales, ou adresses IP dans le cas d'un point de vente en ligne par exemple);  o the geographical distribution of customers (according to their postal codes, postal addresses, or IP addresses in the case of an online point of sale for example);
o la distribution des clients en fonction de leurs statuts (retraité ou non par exemple)  o Distribution of customers according to their status (retired or not, for example)
- des modélisations 5 descriptives et/ou prédictives concernant le produit/service faisant l'objet du moyen promotionnel 2, telles que o des données statistiques (moyenne, variance, distributions) concernant les ventes (par unité de temps, par codes postaux des clients) en dehors des périodes de promotion du produit/service en question;  descriptive and / or predictive modeling relating to the product / service in promotional medium 2, such as statistical data (average, variance, distribution) on sales (per unit of time, per customer postal code) ) outside the periods of promotion of the product / service in question;
o des données statistiques (moyenne, variance, distributions) concernant les ventes de(s) produit(s)/service(s) équivalent(s)/proche(s)/concurrent(s) du produit/service en question, en dehors et/ou pendant la période de promotion de ce dernier.  o statistical data (mean, variance, distributions) on the sales of the product (s) / service (s) equivalent (s) / close (s) / competitor (s) of the product / service in question, outside and / or during the promotional period of the latter.
Dans un mode de réalisation, des préférences utilisateur (fournies pendant une étape d'inscription, ou en réponse à une requête émise, au moment de paiement d'un achat, par le point de vente en ligne) sont prises en compte par le générateur 10 de moyens promotionnels. A titre d'exemples, une pluralité de moyens promotionnels 2 alternatifs, ayant des valeurs respectives, des durées ou se rapportant à des produits/services différents, peuvent être proposés à un client. In one embodiment, user preferences (provided during a registration step, or in response to a request issued, at the time of payment of a purchase, by the online point of sale) are taken into account by the generator 10 promotional means. By way of example, a plurality of alternative promotional means, having respective values, durations or relating to different products / services, may be offered to a customer.
Le générateur 10 de moyens promotionnels est pourvu de moyens de calcul configurés pour résoudre des problèmes d'optimisation avec ou sans contraintes (optimisation multidimensionnelle, régression, réseaux de neurones, par exemple) afin de tenir comptes des contraintes techniques 3- 5. The promotional means generator 10 is provided with calculation means configured to solve optimization problems with or without constraints (multidimensional optimization, regression, control networks). neurons, for example) to account for technical constraints 3- 5.
Le moyen promotionnel 2, émis par le générateur 10 en fonction des contraintes techniques 3-5, pour le compte de l'identifiant 1 peut être - envoyé au client titulaire de l'identifiant 1 (par courriel, SMS, courrier postal par exemple) ; Promotional means 2, issued by the generator 10 according to the technical constraints 3-5, on behalf of the identifier 1 may be sent to the customer holding the identifier 1 (by email, SMS, postal mail for example) ;
mémorisé dans une zone mémoire comprise dans une carte de fidélité, une carte à puce, ou un moyen de paiement électronique à la disposition du client ;  stored in a memory area included in a loyalty card, a smart card, or an electronic payment means available to the customer;
- instantanément, imprimé à la caisse sur le recto du ticket de caisse ; imprimé et distribué au(x) client(s) et/ou client(s) potentiel(s).  - instantly, printed at the cash register on the front of the receipt; printed and distributed to the client (s) and / or potential client (s).
Avantageusement, le générateur 10 de moyens promotionnels est configuré pour être intégré dans tout système informatique d'encaissement. Il s'ensuit que l'identifiant 1 peut être automatiquement fourni au géniteur 10 par le système informatique d'encaissement ; et Advantageously, the promotional means generator 10 is configured to be integrated in any collection computer system. It follows that the identifier 1 can be automatically provided to the parent 10 by the collection computer system; and
que le moyen promotionnel 2 (c'est-à-dire l'avantage commercial) généré par le générateur 10 peut être immédiatement pris en compte par le système informatique d'encaissement.  that the promotional means 2 (that is to say the commercial advantage) generated by the generator 10 can be immediately taken into account by the collection computer system.
Dans un mode de réalisation, en fournissant un identifiant 1 prédéfini (par exemple, le montant total d'un achat, le numéro d'un client, ou le code à barre d'un produit) au générateur 10 de moyens promotionnels, le système informatique d'encaissement obtient en retour l'avantage commercial (c'est- à-dire la valeur courante du moyen promotionnel 2) à appliquer à l'encaissement en cours. Dans un exemple illustratif de mise en œuvre du procédé et système décrit ci-dessus, lors du passage en caisse, entre une première date et une seconde date, d'un client pour le règlement d'un achat d'article(s), le générateur 10 de moyens promotionnels est programmé pour générer à ce client désigné par un certain identifiant 1, un moyen promotionnel 2 dont - la valeur décroit linéairement dans le temps à partir d'une certaine valeur (si elle est exprimé en unité monétaire) ou de 100% (si elle exprimé en pourcentage) jusqu'à la valeur nulle afin d'éviter l'effet postérieur de l'opération promotionnelle. Ceci a pour effet technique en ce que la moyenne de vente du produit/service en promotion à la fin de la période de promotion rejoigne, d'une manière lisse, la valeur moyenne 5 de vente de ce produit avant qu'il ne soit en promotion. Ceci répond notamment à une contrainte de capacité 3 à laquelle le point de vente doit faire face dans le cas ou le moyen promotionnel perd sa valeur du jour au lendemain, causant une chute de la moyenne des ventes du produit/service qui n'est plus en promotion; la valeur est, jusqu'à une date déterminée, constante pendant les jours non-ouvrables et nulle pendant les jours ouvrables (notamment, les samedis). Autrement dit, la valeur est non nulle à plusieurs reprises au cours du temps. Ceci a pour effet technique de réguler le nombre des connexions et des transactions (estimé important, à partir des modélisations 4 descriptives, pendant les jours non- ouvrables) pour un point de vente en ligne disposant de capacités 3 techniques (moyens de livraison et ressources réseaux : bande passante, serveurs) limitées (autrement, la saturation des serveurs pendant une opération promotionnelle auraient certainement un effet contre-productif) ; In one embodiment, by providing a predefined identifier 1 (for example, the total amount of a purchase, the number of a customer, or the barcode of a product) to the promotional means generator 10, the system In other words, the collection computer obtains in return the commercial advantage (that is, the current value of the promotional means 2) to be applied to the current collection. In an illustrative example of implementation of the method and system described above, during the checkout, between a first date and a second date, of a customer for the settlement of a purchase of item (s), the generator 10 of promotional means is programmed to generate to this client designated by a certain identifier 1, a promotional means 2 whose - value decreases linearly in time from a certain value (if it is expressed in monetary unit) or 100% (if it expressed as a percentage) to the zero value to avoid the subsequent effect of the promotional transaction. This has the technical effect that the average sales price of the product / service being promoted at the end of the promotion period smoothly matches the average sales value of that product before it is sold. promotion. This responds in particular to a capacity constraint 3 at which the point of sale must face in the event that the promotional means loses its value overnight, causing a fall in the average sales of the product / service which is no longer on discount; the value is, until a fixed date, constant during the non-working days and zero during the working days (in particular, Saturdays). In other words, the value is non-zero several times over time. This has the technical effect of regulating the number of connections and transactions (estimated important, from descriptive models 4, during non-working days) for an online point of sale with technical capabilities (means of delivery and resources networks: bandwidth, servers) limited (otherwise, the saturation of servers during a promotional operation would certainly have a counter-productive effect);
la valeur a une distribution limitée dans le temps et inversement proportionnelle à une modélisation 4 prédictive du flux des clients afin de mieux gérer des ressources techniques 3 limitées (nombre de caisses, moyens d'exposition par exemple).  the value has a distribution limited in time and inversely proportional to a predictive modeling of the flow of customers in order to better manage limited technical resources (number of boxes, means of exposure for example).
Le moyen promotionnel 2 comprend, par exemples, la date de son émission, sa valeur initiale, la date de sa fin de validité, la loi de variation de sa valeur, un vecteur de (valeur_i, date_i), un identifient du produit/service concerné par la promotion, un identifiant du client, un identifiant d'une zone géographique, un identifiant du point de vente. Ces exemples ne sont bien entendu pas limitatifs car d'autres informations telles que juridiques ou financières peuvent être compris dans le moyen promotionnel 2. Promotional means 2 includes, for example, the date of issue, its initial value, the date of its end of validity, the law of variation of its value, a vector of (value_i, date_i), a product / service identifier concerned by the promotion, a customer identifier, an identifier of a geographical area, a point of sale identifier. These examples are of course not limiting because other information such as legal or financial can be included in the promotional medium 2.
A la présentation, à un système d'encaissement, du moyen promotionnel 2 ou tout autre moyen comprenant ce moyen promotionnel 2, le système d'encaissement est programmé pour lire ou déterminer (par exemple, par rapport à la date courante, ou par rapport à l'identifiant 1) la valeur du moyen promotionnel 2 et pour en tenir compte. At the presentation, at a cashing system, promotional means 2 or any other means including this promotional means 2, the cashing system is programmed to read or determine (for example, by report to the current date, or in relation to the identifier 1) the value of the promotional medium 2 and to take it into account.
Il est à noter que le terme « générateur » recouvre ici tout boîtier physique intégrant un processeur programmé pour assurer une ou plusieurs fonctions prédéterminées, ou toute application logicielle (programme ou sous- programme, plugin) implémentée sur un processeur, indépendamment ou en combinaison avec d'autres applications avec d'autres applications logicielles. It should be noted that the term "generator" here covers any physical box incorporating a processor programmed to perform one or more predetermined functions, or any software application (program or subroutine, plugin) implemented on a processor, independently or in combination with other applications with other software applications.

Claims

REVENDICATIONS
1. Procédé de traitement d'informations pour générer un moyen promotionnel (2) accordant un avantage commercial à un client en un point de vente, ce procédé comprenant une étape de programmation d'une valeur du moyen promotionnel en fonction d'au moins une contrainte technique (3- 5) relative audit point de vente. A method of processing information to generate a promotional means (2) granting a commercial advantage to a customer at a point of sale, the method comprising a step of programming a value of the promotional means according to at least one technical constraint (3- 5) relative to said point of sale.
2. Procédé selon la revendication 1, dans lequel la valeur du moyen promotionnel (2) est non nulle à plusieurs reprises.  2. The method of claim 1, wherein the value of the promotional means (2) is non-zero several times.
3. Procédé selon la revendication 1 ou la revendication 2, dans lequel la valeur du moyen promotionnel (2) décroît linéairement dans le temps.  3. The method of claim 1 or claim 2, wherein the value of the promotional means (2) decreases linearly over time.
4. Procédé selon l'une quelconque des revendications précédentes, dans lequel la contrainte technique est la capacité en termes de stockage, d'exposition, ou de livraison du point de vente.  A method according to any one of the preceding claims, wherein the technical constraint is the capacity in terms of storage, display, or delivery of the point of sale.
5. Procédé selon l'une quelconque des revendications précédentes, dans lequel la contrainte est une modélisation du flux de clients.  The method of any one of the preceding claims, wherein the constraint is a modeling of the flow of clients.
6. Procédé selon l'une quelconque des revendications précédentes, dans lequel le point de vente est un point de vente en ligne.  6. Method according to any one of the preceding claims, wherein the point of sale is an online point of sale.
7. Procédé selon la revendication 6, dans lequel la contrainte technique est le nombre de connexions audit point de vente en ligne.  7. The method of claim 6, wherein the technical constraint is the number of connections to said online point of sale.
8. Procédé selon l'une quelconque des revendications précédentes, comprenant en outre une étape de fourniture d'un identifiant (1) pour le compte duquel le moyen promotionnel (2) est généré.  8. A method according to any one of the preceding claims, further comprising a step of providing an identifier (1) on behalf of which the promotional means (2) is generated.
9. Système de traitement d'informations pour générer un moyen promotionnel (2) accordant un avantage commercial à un client en un point de vente, ce système comprenant un générateur (10) configuré pour programmer une valeur du moyen promotionnel en fonction d'au moins une contrainte technique (3-5) relative audit point de vente.  An information processing system for generating a promotional means (2) granting a commercial advantage to a customer at a point of sale, the system comprising a generator (10) configured to program a value of the promotional means according to least a technical constraint (3-5) relating to said point of sale.
10. Système selon la revendication 9, caractérisé en ce que ledit générateur (10) comprend des moyens de calcul configurés pour résoudre un problème d'optimisation avec au moins une contrainte.  10. System according to claim 9, characterized in that said generator (10) comprises calculation means configured to solve an optimization problem with at least one constraint.
11. Système d'encaissement comprenant un système de traitement selon la revendication 9 ou la revendication 10. 11. Cash register system comprising a treatment system according to claim 9 or claim 10.
12. Système d'encaissement selon la revendication 11, configuré pour déterminer au moins une valeur d'un moyen promotionnel généré par le système de traitement. 12. POS system according to claim 11, configured to determine at least one value of a promotional means generated by the processing system.
13. Produit programme d'ordinateur implémenté sur un support mémoire, susceptible d'être mis en œuvre au sein d'une unité de traitement informatique et comprenant des instructions pour la mise en œuvre d'un procédé de traitement d'informations selon l'une des revendications 1 à 8.  13. Computer program product implemented on a memory medium, capable of being implemented within a computer processing unit and including instructions for the implementation of an information processing method according to the present invention. one of claims 1 to 8.
EP13728477.4A 2012-05-25 2013-05-23 Method and system for controlling flows of customers and technical resources Withdrawn EP2856411A1 (en)

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FR1254864A FR2991087A1 (en) 2012-05-25 2012-05-25 METHOD AND SYSTEM FOR CONTROLLING CLIENT FLOW AND TECHNICAL RESOURCES
PCT/FR2013/051133 WO2013175134A1 (en) 2012-05-25 2013-05-23 Method and system for controlling flows of customers and technical resources

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RU2618936C2 (en) 2017-05-11
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WO2013175134A1 (en) 2013-11-28
FR2991087A1 (en) 2013-11-29

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