EP2561472A4 - Method and apparatus for creative optimization - Google Patents
Method and apparatus for creative optimizationInfo
- Publication number
- EP2561472A4 EP2561472A4 EP11772526.7A EP11772526A EP2561472A4 EP 2561472 A4 EP2561472 A4 EP 2561472A4 EP 11772526 A EP11772526 A EP 11772526A EP 2561472 A4 EP2561472 A4 EP 2561472A4
- Authority
- EP
- European Patent Office
- Prior art keywords
- creative optimization
- optimization
- creative
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Feedback Control In General (AREA)
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US32617710P | 2010-04-20 | 2010-04-20 | |
US13/089,235 US20110258036A1 (en) | 2010-04-20 | 2011-04-18 | Method and Apparatus for Creative Optimization |
PCT/US2011/032985 WO2011133507A2 (en) | 2010-04-20 | 2011-04-19 | Method and apparatus for creative optimization |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2561472A2 EP2561472A2 (en) | 2013-02-27 |
EP2561472A4 true EP2561472A4 (en) | 2014-10-01 |
Family
ID=44834756
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP11772526.7A Withdrawn EP2561472A4 (en) | 2010-04-20 | 2011-04-19 | Method and apparatus for creative optimization |
Country Status (2)
Country | Link |
---|---|
EP (1) | EP2561472A4 (en) |
WO (1) | WO2011133507A2 (en) |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE102012019726A1 (en) * | 2012-10-09 | 2014-04-10 | GAN Technologies UG (haftungsbeschränkt) | Method for displaying video advertising in browser applications |
CN106487824A (en) * | 2015-08-25 | 2017-03-08 | 阿里巴巴集团控股有限公司 | A kind of rule gray scale dissemination method and device |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7007020B1 (en) * | 2000-03-10 | 2006-02-28 | Hewlett-Packard Development Company, L.P. | Distributed OLAP-based association rule generation method and system |
US20060271507A1 (en) * | 2005-05-25 | 2006-11-30 | Experian Marketing Solutions, Inc. | Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing |
US20080306987A1 (en) * | 2007-06-07 | 2008-12-11 | International Business Machines Corporation | Business information warehouse toolkit and language for warehousing simplification and automation |
Family Cites Families (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2373347B (en) * | 2001-03-07 | 2006-11-22 | Touch Clarity Ltd | Control system to actuate a robotic operating system |
US20050182676A1 (en) * | 2004-02-17 | 2005-08-18 | Chan Brian K.K. | Method and system for advertisement campaign optimization |
US20060242014A1 (en) * | 2005-04-25 | 2006-10-26 | Marshall Charles T | Contacts networking technology |
US9082125B2 (en) * | 2006-01-11 | 2015-07-14 | Cc Serve Corporation | System and method for managing a telemarketing campaign |
US20080228576A1 (en) * | 2007-03-13 | 2008-09-18 | Scanscout, Inc. | Ad performance optimization for rich media content |
-
2011
- 2011-04-19 WO PCT/US2011/032985 patent/WO2011133507A2/en active Application Filing
- 2011-04-19 EP EP11772526.7A patent/EP2561472A4/en not_active Withdrawn
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7007020B1 (en) * | 2000-03-10 | 2006-02-28 | Hewlett-Packard Development Company, L.P. | Distributed OLAP-based association rule generation method and system |
US20060271507A1 (en) * | 2005-05-25 | 2006-11-30 | Experian Marketing Solutions, Inc. | Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing |
US20080306987A1 (en) * | 2007-06-07 | 2008-12-11 | International Business Machines Corporation | Business information warehouse toolkit and language for warehousing simplification and automation |
Also Published As
Publication number | Publication date |
---|---|
WO2011133507A3 (en) | 2012-02-23 |
EP2561472A2 (en) | 2013-02-27 |
WO2011133507A2 (en) | 2011-10-27 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20121119 |
|
AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR |
|
DAX | Request for extension of the european patent (deleted) | ||
A4 | Supplementary search report drawn up and despatched |
Effective date: 20140829 |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: G06Q 30/02 20120101AFI20140825BHEP |
|
17Q | First examination report despatched |
Effective date: 20161006 |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: EXAMINATION IS IN PROGRESS |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 20170419 |