EP2561472A4 - Verfahren und vorrichtung für kreative optimierung - Google Patents

Verfahren und vorrichtung für kreative optimierung

Info

Publication number
EP2561472A4
EP2561472A4 EP11772526.7A EP11772526A EP2561472A4 EP 2561472 A4 EP2561472 A4 EP 2561472A4 EP 11772526 A EP11772526 A EP 11772526A EP 2561472 A4 EP2561472 A4 EP 2561472A4
Authority
EP
European Patent Office
Prior art keywords
creative optimization
optimization
creative
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP11772526.7A
Other languages
English (en)
French (fr)
Other versions
EP2561472A2 (de
Inventor
Serge Ioffe
Aleksey Studnev
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
WEBAMG SARL
Original Assignee
WEBAMG SARL
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/089,235 external-priority patent/US20110258036A1/en
Application filed by WEBAMG SARL filed Critical WEBAMG SARL
Publication of EP2561472A2 publication Critical patent/EP2561472A2/de
Publication of EP2561472A4 publication Critical patent/EP2561472A4/de
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
EP11772526.7A 2010-04-20 2011-04-19 Verfahren und vorrichtung für kreative optimierung Withdrawn EP2561472A4 (de)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US32617710P 2010-04-20 2010-04-20
US13/089,235 US20110258036A1 (en) 2010-04-20 2011-04-18 Method and Apparatus for Creative Optimization
PCT/US2011/032985 WO2011133507A2 (en) 2010-04-20 2011-04-19 Method and apparatus for creative optimization

Publications (2)

Publication Number Publication Date
EP2561472A2 EP2561472A2 (de) 2013-02-27
EP2561472A4 true EP2561472A4 (de) 2014-10-01

Family

ID=44834756

Family Applications (1)

Application Number Title Priority Date Filing Date
EP11772526.7A Withdrawn EP2561472A4 (de) 2010-04-20 2011-04-19 Verfahren und vorrichtung für kreative optimierung

Country Status (2)

Country Link
EP (1) EP2561472A4 (de)
WO (1) WO2011133507A2 (de)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102012019726A1 (de) * 2012-10-09 2014-04-10 GAN Technologies UG (haftungsbeschränkt) Verfahren zur Einblendung von Videowerbemitteln in Browseranwendungen
CN106487824A (zh) * 2015-08-25 2017-03-08 阿里巴巴集团控股有限公司 一种规则灰度发布方法及装置

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
US20060271507A1 (en) * 2005-05-25 2006-11-30 Experian Marketing Solutions, Inc. Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US20080306987A1 (en) * 2007-06-07 2008-12-11 International Business Machines Corporation Business information warehouse toolkit and language for warehousing simplification and automation

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2373347B (en) * 2001-03-07 2006-11-22 Touch Clarity Ltd Control system to actuate a robotic operating system
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization
US20060242014A1 (en) * 2005-04-25 2006-10-26 Marshall Charles T Contacts networking technology
US9082125B2 (en) * 2006-01-11 2015-07-14 Cc Serve Corporation System and method for managing a telemarketing campaign
US20080228576A1 (en) * 2007-03-13 2008-09-18 Scanscout, Inc. Ad performance optimization for rich media content

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
US20060271507A1 (en) * 2005-05-25 2006-11-30 Experian Marketing Solutions, Inc. Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US20080306987A1 (en) * 2007-06-07 2008-12-11 International Business Machines Corporation Business information warehouse toolkit and language for warehousing simplification and automation

Also Published As

Publication number Publication date
EP2561472A2 (de) 2013-02-27
WO2011133507A3 (en) 2012-02-23
WO2011133507A2 (en) 2011-10-27

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