WO2011133507A3 - Method and apparatus for creative optimization - Google Patents

Method and apparatus for creative optimization Download PDF

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Publication number
WO2011133507A3
WO2011133507A3 PCT/US2011/032985 US2011032985W WO2011133507A3 WO 2011133507 A3 WO2011133507 A3 WO 2011133507A3 US 2011032985 W US2011032985 W US 2011032985W WO 2011133507 A3 WO2011133507 A3 WO 2011133507A3
Authority
WO
WIPO (PCT)
Prior art keywords
optimization
creative optimization
creative
disclosed
level
Prior art date
Application number
PCT/US2011/032985
Other languages
French (fr)
Other versions
WO2011133507A2 (en
Inventor
Serge Ioffe
Aleksey Studnev
Original Assignee
Webamg Sarl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/089,235 external-priority patent/US20110258036A1/en
Application filed by Webamg Sarl filed Critical Webamg Sarl
Priority to EP11772526.7A priority Critical patent/EP2561472A4/en
Publication of WO2011133507A2 publication Critical patent/WO2011133507A2/en
Publication of WO2011133507A3 publication Critical patent/WO2011133507A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns

Abstract

A method and apparatus for creative optimization have been disclosed. In one version optimization occurs at each level of user interaction.
PCT/US2011/032985 2010-04-20 2011-04-19 Method and apparatus for creative optimization WO2011133507A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP11772526.7A EP2561472A4 (en) 2010-04-20 2011-04-19 Method and apparatus for creative optimization

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US32617710P 2010-04-20 2010-04-20
US61/326,177 2010-04-20
US13/089,235 2011-04-18
US13/089,235 US20110258036A1 (en) 2010-04-20 2011-04-18 Method and Apparatus for Creative Optimization

Publications (2)

Publication Number Publication Date
WO2011133507A2 WO2011133507A2 (en) 2011-10-27
WO2011133507A3 true WO2011133507A3 (en) 2012-02-23

Family

ID=44834756

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/032985 WO2011133507A2 (en) 2010-04-20 2011-04-19 Method and apparatus for creative optimization

Country Status (2)

Country Link
EP (1) EP2561472A4 (en)
WO (1) WO2011133507A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102012019726A1 (en) * 2012-10-09 2014-04-10 GAN Technologies UG (haftungsbeschränkt) Method for displaying video advertising in browser applications
CN106487824A (en) * 2015-08-25 2017-03-08 阿里巴巴集团控股有限公司 A kind of rule gray scale dissemination method and device

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization
US20060242014A1 (en) * 2005-04-25 2006-10-26 Marshall Charles T Contacts networking technology
US20070162542A1 (en) * 2006-01-11 2007-07-12 Compucredit Intellectual Property Holdings Corp. Ii System and method for managing a telemarketing campaign
US20080004940A1 (en) * 2001-03-07 2008-01-03 Omniture, Inc. Method for performing a plurality of candidate actions and monitoring the responses so as to choose the next candidate action to take to control a system so as to optimally control its objective function
US20080228576A1 (en) * 2007-03-13 2008-09-18 Scanscout, Inc. Ad performance optimization for rich media content

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7007020B1 (en) * 2000-03-10 2006-02-28 Hewlett-Packard Development Company, L.P. Distributed OLAP-based association rule generation method and system
US7707163B2 (en) * 2005-05-25 2010-04-27 Experian Marketing Solutions, Inc. Software and metadata structures for distributed and interactive database architecture for parallel and asynchronous data processing of complex data and for real-time query processing
US8056054B2 (en) * 2007-06-07 2011-11-08 International Business Machines Corporation Business information warehouse toolkit and language for warehousing simplification and automation

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080004940A1 (en) * 2001-03-07 2008-01-03 Omniture, Inc. Method for performing a plurality of candidate actions and monitoring the responses so as to choose the next candidate action to take to control a system so as to optimally control its objective function
US20050182676A1 (en) * 2004-02-17 2005-08-18 Chan Brian K.K. Method and system for advertisement campaign optimization
US20060242014A1 (en) * 2005-04-25 2006-10-26 Marshall Charles T Contacts networking technology
US20070162542A1 (en) * 2006-01-11 2007-07-12 Compucredit Intellectual Property Holdings Corp. Ii System and method for managing a telemarketing campaign
US20080228576A1 (en) * 2007-03-13 2008-09-18 Scanscout, Inc. Ad performance optimization for rich media content

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2561472A4 *

Also Published As

Publication number Publication date
EP2561472A2 (en) 2013-02-27
WO2011133507A2 (en) 2011-10-27
EP2561472A4 (en) 2014-10-01

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