EP2404264A4 - Method and system for providing advertising to users of social network - Google Patents

Method and system for providing advertising to users of social network

Info

Publication number
EP2404264A4
EP2404264A4 EP09840966.7A EP09840966A EP2404264A4 EP 2404264 A4 EP2404264 A4 EP 2404264A4 EP 09840966 A EP09840966 A EP 09840966A EP 2404264 A4 EP2404264 A4 EP 2404264A4
Authority
EP
European Patent Office
Prior art keywords
users
social network
providing advertising
advertising
providing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09840966.7A
Other languages
German (de)
French (fr)
Other versions
EP2404264A1 (en
Inventor
Dong Zhang
Edward Y Chang
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of EP2404264A1 publication Critical patent/EP2404264A1/en
Publication of EP2404264A4 publication Critical patent/EP2404264A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • General Health & Medical Sciences (AREA)
  • Tourism & Hospitality (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
EP09840966.7A 2009-03-03 2009-03-03 Method and system for providing advertising to users of social network Withdrawn EP2404264A4 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2009/000223 WO2010099632A1 (en) 2009-03-03 2009-03-03 Method and system for providing advertising to users of social network

Publications (2)

Publication Number Publication Date
EP2404264A1 EP2404264A1 (en) 2012-01-11
EP2404264A4 true EP2404264A4 (en) 2014-01-08

Family

ID=42709188

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09840966.7A Withdrawn EP2404264A4 (en) 2009-03-03 2009-03-03 Method and system for providing advertising to users of social network

Country Status (8)

Country Link
EP (1) EP2404264A4 (en)
JP (1) JP5390642B2 (en)
KR (1) KR101624680B1 (en)
CN (1) CN102414705A (en)
AU (1) AU2009341525B2 (en)
BR (1) BRPI0924542A2 (en)
CA (1) CA2754121C (en)
WO (1) WO2010099632A1 (en)

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Also Published As

Publication number Publication date
WO2010099632A1 (en) 2010-09-10
CA2754121C (en) 2021-06-22
JP2012519336A (en) 2012-08-23
CN102414705A (en) 2012-04-11
AU2009341525B2 (en) 2015-12-10
KR101624680B1 (en) 2016-05-27
EP2404264A1 (en) 2012-01-11
CA2754121A1 (en) 2010-09-10
JP5390642B2 (en) 2014-01-15
BRPI0924542A2 (en) 2015-06-30
AU2009341525A1 (en) 2011-09-22
KR20120004436A (en) 2012-01-12

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